HomeMy WebLinkAbout2012-0716 Study Session PACKET CITY OF
ASHLAND
CITY COUNCIL STUDY SESSION
AGENDA
Monday, July 16, 2012
Siskiyou Room, 51 Winburn Way
5:30 p.m. Executive Session for Real Property Transaction pursuant to ORS
192.660(2)(11.
5:45 p.m. Study Session
1. Look Ahead review
2. Presentation of final concept plan for Plaza designs
3. Update on downtown improvements
4. Options to televise and/or stream City Council study sessions
5. Continued discussion and direction to staff regarding enterprise zone designation
After Study Session completion: Executive Session for Real Property Transaction
pursuant to ORS 192.660(2)(f).
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this
meeting, please contact the City Administrator's office at(541) 488-6002 (TTY phone number 1-800-735-
2900). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title I).
)I tNCl1, UI f IA(iS SARI I;ROA[)(. 'AS'1" 1.,1VF1 0N ( 1 ANNT.L 9
VLSI I "I'I I I I ( I I'Y ()V AS1I!'.AIND'S AV1 I I li A I'\V\\\V.AS ll.,1>`D,0R 1
City of Ashland Council Meeting Look Ahead
*****THIS IS A DRAFT AND SUBJECT TO CHANGE*****
Departments
Responsible 10115 10/16
a/s �$ud Session in S_is rk ou R_o_om_ s s
1 Review of rules for vacation homes Bill CD SS
2 Discussion of regulating the growing of medical marajuana in Legal/Police/ SS
residential areas Dave L./Terry/ Bill CD
3 Discussion of Plaza use policy (Ann) Admin SS
6/7 Joint Meeting with the Hospital Board 8/7
87 _ ' P """ ; 1_� ni , «
4 Approval of a construction contract for remodel of the police CONS
station Mike PW
5 JApproval of contract for helicopter logging services John Fire CONS
Public Hearing: Request from Ashland Food Cooperative to
6 amend the text of the Ashland Municipal Code-Chapter 18- PH
related to Drive-Up Uses Bill CD
Second reading of an ordinance amending the general CD Legal
7 regulations chapter(18.68) of the Ashland Land Use Ordinance ORD-2
to establish setback requirements for chicken coops and
chicken runs Bill
Second reading of an ordinance establishing provisions within CD Legal
8 the health and sanitation chapter(9.08) of the Ashland ORD-2
Municipal Code for the keeping of chickens within residential
districts Bill
9 Second reading of sewer line service policy (Mike) PW ORD-2
10 Second reading of an ordinance regarding ballot initiatives Legal Admin ORD-2
Dave/Dave
11 First reading of update to Ashland's Fair Housing ordinance CD ORD-1 ORD-2
Bill
Discussion of direction to staff for study of water rate structure Council
12 that rewards conservation and help for low-income individuals OTHER
with water bills. Carol
�`e/2o Stud`gS_ession iZSis°_k'i ou Room 8/2a '
8/21 ';�Re' ular,CouncihMeetin 4, :8/21
13 13 Second reading of update to Ashland's Fair Housing ord. (Bill) CD ORD-2
9/3 �S udZSessio-n CancelledrLrbor Qa"' ®®�_ 9/3
9l,4 a/ - _Re laCn ein .x;•
14 Transportation and Storm Drain Rates Mike/Lee PW Finance PH
15 lElectric Rates Lee Elec. Finance PH
Page 1 of 2 7112/2012
City of Ashland Council Meeting Look Ahead
*****THIS IS A DRAFT AND SUBJECT TO CHANGE*****
Departments
Responsible r
FO-U-11 @hd Session in Siski pu Ro_om s/17
16 Railroad property clean up discussion (Bill/Ann) CD Admin SS
9/18 Executive Session in Jury Room 9118
17 Pursuant to Ors 190.660 (2)(i) em to ee evaluation EXEC
9/18 �Re uular C 06cilLMeetin -111=1 IMI Mil IMI 11=11 win
9/24 Joint Meeting with Parks Commission 9/24
10/1 �$t'u_d'ZS_ession i=Sis_ki ou Room' 10/1
Quarterly update of the Homeless Steering Committee Bill CD SS
122 �Re 00171 Cot cilLHeetin S 10/2
10/15 �S_tud'ISe'ssion iZSis_ki ou Room' 10/1s
lops �Re ui57=uncilIMeetin
— Long TermP�oKv 7 7 7��
Telecom Franchise Agreements 8 Right of Way Usage
Page 2 of 2 7/12/2012
CITY OF
ASHLAND
Council Communication
July 16, 2012 Study Session
Presentation of final Concept Plan for Plaza Design
FROM:
Ann Seltzer, Management Analyst, seltzera @ashland.or.us
SUMMARY
Covey Pardee Landscape Architects will present the final Concept Plan for the Plaza Design.
BACKGROUND AND POLICY IMPLICATIONS:
At the May 1, 2012 meeting, the City Council directed staff to issue an RFP for landscaping and
furniture improvements for the Plaza. Three responses to the RFP were received and local firm Covey
Pardee Landscape Architects was awarded the contract for $12,000.
Covey Pardee hosted four Public Outreach Meetings; two on June 21 and two on July 9. On June 21,
Covey Pardee provided an overview of the design history of the Plaza, identified the current issues
with the Plaza and then invited the public to comment on three conceptual plans for the Plaza.
Based on public input, Covey Pardee developed a final draft conceptual plan which was presented to
the public on July 9. Public input and comments from the June 21 and July 9 meetings are included in
this packet.
Implementation could occur as soon as September depending on Council direction.
FISCAL IMPLICATIONS:
Currently there is approximately $90,000 of TOT monies in a restricted fund balance for City Capital
projects.
STAFF RECOMMENDATION AND REQUESTED ACTION:
Staff recommends approval of the final concept plan and seeks Council direction to move forward with
implementation.
SUGGESTED MOTION:
N/A
ATTACHMENTS:
• Covey Pardee Landscape Architects Plaza Concept Design and Public Presentation
• Written public input as of July 9, 2012
• Notes from the four public meetings
• Estimated Costs
• Color renderings of the Plaza design
Page I of I
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Designing for Our Community ;
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Sociability_
Place Making
-This is a-iffcuft qualiq for a`place to achieve.but once attained it becomes an
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LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting#1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
YeS
• What do y u like about the Plaza as it is today?
�hacQe m tke lreps, Iemew �S �a are owl
�, 'e�e✓rl. �n-\ 3s sucf� �S Srov� GNI k� ano �{ �e
s���ovnd
• What do you not not like about the Plaza as i is today?
imp\ 4 uje' � VnQ\t7�c�iYlccj .
• What would you li e jo see.in the new Plaza des!g0
l a �ovt�. ' l►�;s `t'Sct ' a �ir� c`r � J')o as le-
as �ossi�`e -`o e}cc�•vc�e tn�-�-vr� ,
• Do you feel pomfortable when you are in the Qlaza?�
cWOV�c`k i
40'`
\e UJ hC c re-
• What elements) in the Concept Plans do you like?
in�
• What element(s) in the Concept Plans do you dislike?
rcQScd�e {} Q weDll k0i ivy ` keSvvnvrle '' eV`er)
1 js it s Sha �. f{shl�nd i s 3 Visva` Qr44 Comm�n�
• Is there a Concept.Plan you prefer? M,)h,fe i I f i s i �c 0 a Vz-
a s'
� �`e " 1(c7 iii 6llS N �'eOlS.
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
0 -
• What do you like about the Plaza as it is today?
• What do you not like about the Plaza as it is today?
w Sol
• What would you like to see in the new Plaza design? \
• Do you Pfeel comfortable when you are in the Plaza?
U _
• What element(s) in the Concept Plans do you like?
• What em teW (s) in the Concept Plans do you dislike?
• Is there a Concept Plan you prefer? ` per` a .
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 211 2012
'Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly.?
At
• What do you Ilk boythe P aza as it is today? � I,
64.
• What do ou not like poouitLthe Plaza s it is toda
-�ewec�
. Lsokoi�- Flaw icy �-
5e,0t a o�d you like kee tn the new PI a d sign? 5•
• Do y o ee comfortable vVnen you are i t Plazas W,
`d yY,e� QN` CLUS S2.
�� a '� '; does,l� l,�ue, ►
clnar�� an area �� M&A Lae oil J �.
• W at element(s) in the Co ept Plans yo
o u I
P�a.�.c Ie+nneves I mil. l tr.Fe "•
• What elements) in thg Concept Plans do you d s( li{Se?�
6
• Is there a Concept Plan you r er?
q�,,e� � .
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
• What do you like about the Plaza as it is tod'a'y?
• What do you not like about the Plaza as it is today?
C0( 3 Lail
• What would you lik`e� ,to see.in the new Plaza design?
S� c a-k'No' cc
• Do you feel comfortable when you are in the Plaza?
• What element(s) in the Concept Plans do you like? 1
VV-\_G Vt- i ma-j /\ele W.a rt n�C CSU l
• What element(s) in the Concept Plans do you dislike? C
0�-o V\- A " er G, S� C)e-
• Is there-a Concept Plan you prefer?
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly? NOT ZU U:IJ
L1SC (y < 'pnY ��111�
• What do you like about the Plaza as it is today? ioct) -q fntzlf°f Pace
G,A' Parr -fhr-,�4 Arcs.
• What do you adlike about the Plaza as it is today?
• W)Lat would you like to see in the new Plaza design?
`1rcc rfWV,) 4l'< 4,As4. k I .
(,eorl /c+-Pa•rn� SrC�rn�
Nrns.;,� .�I'1v.,er htslee�S
• Do you feel comfortable when you are in the Plaza? fort ,( (6 T1M4.
• What element(s) in the Concept Plans do you like?
.sl.,'�tn5 JnFw•n+dr� 8oa��
• What element(s) In the Concept Plans do you dislike?
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• Xs there a Concept Plan you prefer?
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LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
-A-v
• What do you like about the Plaza as it is today?• What do you not like about the PI a as it is tod y?
• What would you like to see in the new Plaza design?
L .
• Do you feel comfortable when you are in the Plaza?
• What element(s) in the Concept Plans do you like?
(cam-y.at.:
• What element(s) in the Concept Plans do you dislike?
44, ^- ,��"
• Is there a Concept Plan you prefer?
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting#1
June 21, 2012
Please-respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
yes
• What do you like about the Plaza as it is today?
--`'ke f 9 ca,-h o h
0
• What do you not like about the Plaza as it is today?
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S r1 u 6 61, I an,,,,s'/ f•,i
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• What would°°--�� (yp u,..-o{ � "I E.< �.t�v�.�.o--� �w vi cC.I co-7o•1^rJ �a c�c o� S p a-�� �1
you like to see in the new Plaza design? d' /
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�1•'fl
.Q r ,W ,,'k/.OJ6 V,< rl a r fr..a,t e c�r/ f cJL/.� n�r_1S',•,/e• Y/
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• Do you feel comfortable when you aredh the Plaza?
LTC YU-i.. q vwv. fK I Gwd 7L7'n:r-�• c
• What element(s) In the Concept Plans do you like?
1"VVNr�Nyl/•-- U.J l K W'N I S �� •
• What element(s) in the Concept Plans do you dislike?
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11/J s �.�,�, p 1 u� s M9
�e.C'J • LCIw a•! � �1• , �-' �•v •ca-r.s .S ,.,..G,a'( , •L✓t I�-ma-e{. S•�-- �'-c e�'
•
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lei( s wce
[erj IrLw+ w :s sx •
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
Q-< tASS , 4L%v- LA
f
• What do you like about the Plaza as it is today? L
-I'�,F SMti�� s c��e i s a ttii �e doh-�vAsT
• What do you not like/about the Plaza as it is today?
UV\10vttL cotiGli
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• What would you like to see-in the new Plaza design? / (�
• Do you feel comfortable when you are in the Plaza?
N 0�-- d AYZ-I4-
• What element(s) in the Concept Plans do you like?
• What element(s) in the Concept Plans do you dislike?
• Is there-a Concept Plan you(prefer7 �3
c�o�) � 6(epyPf
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting#1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly? / /
• hat do you like about the Plaza as it is today? -/
• What do you not like about the Plaza as it is today?
- Zi,1�, 6 /�
• What would you like to see in the new Plaza design?
f" c��✓S ��
1<105
• Do you feel comfortable when.'you are in the Plaza?
T mss
• What element(s) in the Concept Plans do you like?
• What element(s) in the Concept Plans-do you dislike?
• Is there a Concept Plan you prefer?
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LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 21,2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regular M lye?
• What d• you like about the Plaza as it is todayr
• What do you not like about thcV Plaza a t is today's /
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• What would you like to see in the new Plazal design?
• Do you feel comfortable when you are in the Plaza?
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LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting#1
June 21,2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the. Plaza regularly? I ,S t . I� I S I N r.,v I T(\a%-L I F
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• What would you like to see in the new Plaza design? S cA, /N & A e s,(,N L0 ro
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• What element(s) in the Concept Plans do you like? 0 E ca EA.SZ / h GRASS
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• is there a Concept Plan you prefer?
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LANDSCAPE DESIGN
FOR THE _
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #I
June 21, 2012
'Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
• No
What do you like about the Plaza as it is today?
• fountain, kiosk
What do you not like about the Plaza as it is today?
• needs more area for shaded seating/relaxing
What would you like to see in the new Plaza design?
• more shade, area for people to sit and watch
• Do you feel comfortable when you are in the Plaza?
yes, except when there are lots of transients there
• What element(s) in the Concept Plans do you like?
• sitting walls
• What element(s) in the Concept Plans do you dislike?
• dont like the stage idea - too much of that already in town
• Is there a Concept Plan you prefer?
• A, but with more trees
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting#1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
At least 3 times a week.
• What do you like about the Plaza as it is today*
Businesses there: Mix, Papaya, Black Sheep, Martolli's
• What do you not like about the Plaza as it is today?
Homeless - they make me avoid those benches!
• What would you like to see in the new Plaza design?
Flower planters, benches, no homeless,
• Do you feel comfortable when you are in the Plaza?
No. Too many homeless people gather there.
• What element(s) in the Concept Plans do you like?
• What element(s) in the Concept Plans do you dislike?
• Is there a Concept Plan you prefer?
Greg Covey
From: Sandra Slattery <sandra@ashlandchamber.com>
Sent Friday,June 22,2012 4:57 PM
To: greg @coveypardee.com;alan @coveypardee.com
Cc: 'Lisa Beam'
Subject: Plaza improvements
Attachments:. Plaza Design Questionnaire 2012.docx; Downtown Improvement Task Force April 2012
a.docx; MainST.pdf
Hello Greg and Alan,
It was a pleasure meeting you yesterday at the meeting. I am very happy the City selected a local landscape architect
and feel that you have presented some interesting initial design proposals. I have attached the survey with some
thoughts along with the report I mentioned that the Chamber made to the City Council on improvements we felt needed
to be made in the downtown. While I recognize this is beyond the scope of your current work, I thought it might be
good for you to see some of the comments we had regarding the Plaza and downtown. I am hopeful that the design
improvements for the Plaza can later be extended throughout the downtown as we move forward. Also, I attached
some photos that were taken in conjunction with the report that was made.: They include some brief overview shots of
the downtown with specific deterioration that we pointed out. Trash recepacles were high on the list of concerns we
had and hope that not only they can be improved but we can be looking at more environmentally sensitive approaches
to recycling..Maybe this is something you can also add to your planning.
Thank you and [look forward to the next steps.
My best to you,
Sandra
Sandra Slattery
Executive Director
Ashland Chamber ofC'onunerce
PO Box 1360
Ashland, OR 97520
541-482-3486x]05
SandraAashlandchamber,cony
1
LANDSCAPE DESIGN
FOR THE.
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 21,2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
Yes, personally, I have lived in Ashland since 1979 and daily walk by the
Plaza on my way to various businesses located in the downtown. In
addition to being the Executive Director of the Ashland Chamber of
Commerce and working with the businesses located on or near the
Plaza, we also oversee the volunteers at the Plaza Information Booth,
conduct all our major community events such as the Festival of Light
and 41^ of July in that space.
• What do you like about the Plaza as it is today?
I like that we have a Plaza at the entrance to Lithia Park that has
potential for improvement.
I think the Plaza Information Booth serves a critical community need by
providing assistance annually to over 25,000 visitors to Ashland.
Iron Mike and the Fountains are historic elements and valued
I like the American flag on the Plaza and would want it to continue to be
in that location.
• What do you not like about the Plaza as it is today?
It is not well maintained overall, feels tired, old and neglected.
The grass never looks good.
It is not an attractive place to be and really is just a pass through.
• What would you like to see in the new Plaza design?
A welcoming environment during the day and at night
Better lighting at night that Is attractive - possibility lights In the trees
More color in the form of plantings but also with the possibility of tile
utilizing our local tile companies such as Hakatai or Iliahe showcasing
local talent and our artistic core.
A regular cleaning and maintenance program to keep it looking good
• Do you feel comfortable when you are in the Plaza?
Not always, depending on who is congregating there
It is an unpleasant place to be at night
• What element(s) In the Concept Plans do you like?
I like the idea of a stage and the patterns of concrete
• What element(s) in the Concept Plans do you dislike?
Removal of the Plaza Information Booth
• Is there a Concept Plan you prefer.)
I like Concept Plan B. I think the stage is a fun idea and could
incorporate some strong visual elements such as tile in the designs
To: Ashland Mayor and City Council
From: Ashland Chamber of Commerce
Date: April 25,2012
Re: Downtown Improvements
The Ashland Chamber of Commerce Board of Directors appointed at their last meeting on April
12, 2012, a Downtown Improvement Task Force. In order to provide the City with input that
might be helpful in your considerations of making improvements in the downtown,the Task
Force conducted a walking tour on April 20th. The photographs visually point out the overall
beauty of downtown but then lead into pictures that show some areas we believe could be
addressed in your improvement plans this year and issues that we believe will require a longer
term approach. Those photos are attached to this email.
We very much appreciate Councilman Lemhouse's recommendation to discuss the
deteriorating condition of the Plaza at your upcoming study session and the concern of other
councilors with the need for improvements. However, we want to encourage a larger
conversation that not only addresses the Plaza but includes the rest of the downtown. While
we all love our downtown and feel it is the heartbeat of our community, it needs some serious
attention and planning to address a variety of elements that have been neglected for quite
some time. Much of the deteriorating condition is related to visual eyesores but we also
believe there are liability issues around crumbling sidewalks and damaged tree wells along with
other issues. Just a few highlights are as follows:
• General dirtiness and grime along with gum on sidewalks throughout town
• Curbs that were clearly painted over without proper preparation of the surface now just
look bad and are chipping paint
• Planters throughout the downtown and entrance to Lithia Park that either have minimal
plantings or are poorly planted with a lack of a consistent design element
• Broken concrete and sidewalks that are hazards and appear to have patchwork repairs
• Tree wells with no grates, broken grates, haphazard bricks, exposed piping and weeds
• Broken large fountain in front of the Black Swan is an eyesore in the area of most traffic
and visitors in the City; repairs have been made continually to attempt to fix the leaks
but now it just sits empty and has become a place for graffiti
• Small light standards are in bad repair, some lights are out, poles are wobbly
• Trash cans that are an embarrassment and do not convey any sort of community
priorities of sustainability, recycling.or care for the environment
• A phone booth.that was to have been removed years ago still sits in front of the Black
Swan looking,like a 50's throwback—not in a good way
We encourageyou'to consider Improvements that could be done this year before summer:
• Clean the sidewalks and Plaza
• Hire a professional landscape designer to create a plan for the planters throughout
downtown that could be implemented for this summer
• Turn the large fountain in front of the Black Swan into a planter
• Work with Recology Ashland Sanitary Service on a plan for the trash cans
• Make repairs to the sidewalks and tree wells that are a tripping hazard
• Remove the phone booth
• Begin the start of a Downtown Plan to address the larger issues of better lighting, plaza
area improvements, street plantings, better signage and coordination with the
upcoming Transportation System Plan. Since part of the discussion will be the widening
of sidewalks,we are encouraging a Downtown Plan that can work in tandem with the
Transportation Plan so we don't have to rip out something in just a few years.
We do appreciate many of the individual business owners who have taken it upon themselves
to add beauty in the front of their businesses and we would like to encourage more of these
efforts.
Thank you for your leadership. We appreciate the tremendous amount of time and dedication
you have for our community and we hope to be of help wherever we can.
Downtown Improvement Task Force:
Members:
Don Anway,Ashland Springs Hotel
Lisa Beam, Pasta Piatti &Sesame Asian Kitchen
Cindy Bernard, Rogue Valley Roasting Co.
Mary Gardiner,Southern Oregon University.International Programs
Pam Hammond, Paddington Station
Mark Marchetti, Ashland Community Hospital
Jac Nickels,Architectural Design Works
Jim Teece, Project A Software, Ashland Home Net
Staff: Sandra Slattery, Graham Lewis
Greg Covey
From: Pam Marsh<pam.marsh @gmail.com>
Sent Saturday,June.23, 2012 10:01 AM
To: greg @coveypardee.com;ann @ashland.or.us
Subject- Plaza redesign
Attachments: photo-4.JPG; Untitled attachment 00010.htm; photo-5JPG; Untitled attachment
00013.htm; photo-6JPG; Untitled attachment 00016.htm; photo-7.1PG;Untitled
attachment 00019.htm;photo-8JPG; Untitled attachment 00022.htm
Dear Greg,
Thank you for allowing me to bend your ear for a few minutes on Thursday. Since I don't have an official
feedback form, this email summarizes my thoughts regarding the plaza.
First and foremost, the plaza design should support the basic function of the place--to serve as a lively, well
used community gathering place for residents(of all kinds) and visitors. The plaza is not a passive park, nor
should it be(as it is today) simply a thoroughfare from one commercial point to another. Rather it is(or should
be) the central meeting point in downtown --a place where friends meet up for coffee, family members regroup
after shopping,or individuals sit to read a newspaper or people watch. Sometimes it will be the site of large
gatherings or demonstrations.
With these functions in mind, the design should include the following elements:
• Minimal (if any) turf. It's a plaza, not a park. Get rid of the icky hedge. Use planters(walls and/or
pots) to provide greenery and help define the space.
• A variety of seating options. Walls, moveable cafe tables and chairs,etc. Benches are boring,static and
not functional for groups. Furniture is key to function.
• Trash an� recycling containers. Well designed and even beautiful containers don't have to be relegated
to the outskirts of the site. Instead, they can help define the space.
• A layout that provides a sense of protection for people at tables, but doesn't obstruct views into or out of
the plaza.
As I mentioned, I became obsessive about the plaza after several visits to New York where I saw how much
vitality has been produced in areas where Bloomberg has established new public plazas. Frhecity rc-claimed street
space,added some simple furniture,and••voila!--wonderful new places that are used by people all the time. We should be able to do as much here
in Ashland.
Finally,I am attaching photos of Greeley Plaza in New York.. You will see all of the elements noted above-in these pictures. ne space is much like
our plaza in size and shape. Short planting walls define the outside of the plaza and provide nooks for tables and chairs,and planting pots and clover
recycling containers define the center walkway,which.is clear to allow pedestrians to move through the space...
I am.very excited,by your work on this. Please let me know if I canhelp in any way.
t
Greg Covey
From: Ann Seltzer <seltzera@ashland.or.us>
Sent: Monday,June 25, 2012 10:09 AM
To: 'Greg Covey'; 'Alan Pardee'
Subject: FW: Plaza design comments
Hi Greg and Alan,
Here's a response sent just to me...I'll keep checking for other responses and forward them along....on another note,
how about using the phrase"performance space" rather than state? Thanks,Ann
----Original Message—
From:Steve Fenwick Imailto:ashland @wOx0f.coml
Sent:Saturday,June 23,2012 12:31 PM
To:ann@ashland.or.us
Subject: Plaza design comments
1) Do you visit the Plaza regularly?
Yes, several times a week,usually around noon(Ashland resident)
2)What do you like about the Plaza as it is today?
The tree and the general sense that it's an extension of Lithia Park;an entrance to the park.
3)What do you not like about the Plaza as it is today?
Although it's heresy to suggest reducing the parking,the cars are the main detraction.
4)What would you like to see in the new Plaza design?
•Tall trees and grass
• Less parkin
5) Do you feel comfortable when you are in the Plaza?
Walking,yes.Driving: the Water&Main intersection is very busy,with pedestrians and cars competing for access to the
streets. Really could use lights and managed crosswalks there.
6)What:element(s)in the Concept Plans do you like?
•The seat walls are okay,but very generic.
7)What element(s)In the Concept Plans do you dislike?
• Bollards and chains? No,too urban.
• More paving would fundamentally change the"green"feel of the plaza.
• Removing the information kiosk seems like a mistake,although It might be relocated to be part of the Police booth.
1
8) Is there a Concept Plan you prefer?
Not really. I note that all of the examples cited on the last page are from large,densely urban settings.That isn't
Ashland,and seems to have driven the designs in the wrong directions.I'd suggest looking at central,areas of other
smaller towns and not try to take direction from the urban areas that most tourists and residents are likely trying to
escape:
Steve Fenwick
ashland wOxOf.com
h
2
Greg Covey
From: Ann Seltzer <seltzera@ashland.or.us>
Sent: Monday,June 25,2012 10:10 AM
To: 'Greg Covey';'Alan Pardee'
Subject: FW:Council Contact Form -Steve Fenwick-6/23/2012
Same.guy with similar comment about the examples...
From: Steve Fenwick [mailto:ashland @ wOxOf.coml
Sent: Saturday,June 23, 2012 12:34 PM
To: council(a)ashland.or.us
Subject: Council Contact Form - Steve Fenwick-6/23/2012
Name: Steve Fenwick
Email: ashland@wOxOEcom
Subject: Plaza redesign
Message: Thanks for posting the proposed Plaza redesign information. I note that all of
the examples cited on the last page of the presentation are from large,
densely urban settings. That isn't Ashland, and seems to have driven the
proposed designs in the wrong directions. I'd suggest looking at central
areas of other smaller towns and not try to base the design on the ur ban
areas that tourists and residents are likely trying to escape.
Best,
Steve
t.
Greg Covey
i
From: Ann Seltzer <seltzera @ashland.or.us>
Sent: Tuesday,June 26, 2012 8:23 AM
To: 'Greg Covey'; 'Alan Pardee'
Subject: FW: plaza re-design
FYI
From: wendy eppinger rmaiito:wendveCalmind.netl
Sent:Tuesday,June 26,2012 8:20 AM
To: ann(aaashland.or.us
Subject: plaza re-design
WN ASHLAND
Public Outreach Meeting#1
June 21,2012
Please respond to the following questions and make comments on the attached plans:
•x Do you visit the Plaza regularly? yes
•What do you like about the Plaza as it is today? it is a focal point..... I like the kiosk there....
•What do you not like about the Plaza as it is today? the plaza definitely needs an upgrade.... I have seen
wonderful things done with concrete seating
around trees that are thoughtfully planted and protected and still afford seating around them......
•What would you like to see in the new Plaza design? Because the plaza is small and also acts as a thoroughfare
I think more should be done with hard scrab(concrete)surfaces rather than grass.....
• Do you feel comfortable when you are in the Plaza? sure..... the kids don't bother me.....
•What element(s) in the Concept Plans do you like? Frankly, I wish they had done sketches of the 3 plans
because I can't really read all the
architectural drawing stuff.... and I can't get all 3 plans side to side on my computer so I can't tell them apart..... I
think sketches would be good......
•What element(s) in the Concept Plans do you dislike?
• Is there a Concept Plan you prefer? maybe you could just publish the 3 sketches of design changes in the
Tidings.....
By the'way.....whoever-said the Mail Box should be removed should receive a gold star[ I can't tell you the
number of times I drive areound just to put letters
in tha4'box! Ditto the utility box.....
1
Greg Covey
From: Ann Seltzer<seltzera @ashland.or.us>
Sent: Tuesday,June 26, 2012 10:20 AM
To: 'Colin Swales'
Cc: 'Greg Covey';'Alan Pardee'
Subject RE: Plaza placemaking
Hi Colin,
Covey Pardee spoke about the pps.org website encouraged people to visit that site. They also cited the I I principals for
creating great community spaces. Tom attended and shared his Plaza plan idea however the scope of this project is within
the existing curb line. Hope you're able to attend one of the meetings on July 9(11-1 or 5-7).
Ann
From: Colin Swales [mallto:colinswalesCclomall.coml
Sent:Tuesday,June 26, 2012 10:16 AM
To: Ann Seltzer
Subject: Plaza placemaking
Ann,
Sadly I was unable to make the 1 st public input session on the Plaza design.
However the concept of"Placemaking" is well know for such spaces, and the Ashland Public Library has a
book I requested on the subject(I have pointed the Planning Dept. to this on occasions.)
Add to My List
How to turn a place around:a handbook for creating successful public spaces [click here)
...How to turn a place around:a handbook for creating successful public spaces/Project for Public...
This gives a road map for citizens surveying a space such as our plaza and downtown to ensure a successful outcome.
also see their online checklist at:
What Makes a Successful Place? [httn,Nwww oos ora/reference/orolacefeat/)
and also
Eleven Principles for Creating Great Community Places
htto://www.oos.oralreference/l 1 steos/
As for my own ideas:
I hope there is no POURED concrete, as all this will Inevitably change again in the near future.
(at the moment the quarry above Lithia Park is filled with old dumped concrete, as well as the tubber speed bumps from
Oak St.)-see:
hftps://Plus-g000le.com/u/O/i)hotos?tab--wci#i)hotos/1 1 1237238501349991643/albums/5465655243121425169
Reusable,permeable,small-unit pavers are needed for all hardscapepaving.
BTW, did anyone see Tom Burnham's plan for the traffic? Plaza all the
1
way across to the historic buildings on N. Main. .J think it's a really interesting idea.
see [httos:/Idocs.google.com/file/d/OB1lUoGoSBunvMDY0c2JvUGaxRGs/edit?oli=1 ]
Thanks
Colin
2
Greg Covey
From: Michael Pina <michael.pina @ashland.or.us>
Sent: Thursday,June 28,2012 10:42 AM
To: Greg Covey
Subject Plaza Design Concepts
Greg,
My personal 2-cents:I like more hard-scape as a plaza should be,and overall i like Concept"C", but perhaps with the
info booth.
In the meeting you mentioned being able to see into the the plaza was a benefit,but Concept'A' proposes to plant three
ornamental trees on the east side that would make the plaza feel enclosed in rather than open. I feel that this would be
contrary to William Whyte's philosophy.So I'm opposed to Concept'A'
I'm sure whatever you two(three?)come up with will be a huge improvement.Thanks again for all your efforts.
P5.William Whyte is one of my heroes. I extensively studied his work in college and have his book AND video.
Michael Pina,Assistant Planner
City of Ashland,Planning Division
20 East Main St.,Ashland Oregon 97520
michael.Pina @ashla nd.or.us
Desk=541.552.2052 : Fax=541.488-6006:TTY=800.235.2900
This email transmission is official business of the City of Ashland, and it is subject to Oregon Public Records law for
disclosure and retention. If you have received this message in error, please contact me at 541.552.2052.Thank you.
1
Greg Covey
From: Ann Seltzer <seltzera @ashland.or.us>
Sent* Thursday,June 28, 2012 12:59 PM
To: 'Greg Covey'; 'Alan Pardee'
Subject: FW: Plaza Design MEMO
Attachments: 2012-0626 PC MEMO PLAZA.doc
Greg and Alan, here's input from the Planning Commission.
--Original Message—
From: Derek Severson Imailto:derek.severson @ashland.or.usl
Sent:Thursday,June 28,201211:12 AM
To:Ann Seltzer
Cc: 'Bill Molnar'; 'maria.harris@ashland.or.us'; 'brandon goldman'; 'Amy Gunter'; 'April Lucas';diana shiplet
Subject: RE: Plaza Design MEMO
Ann,
I'm attaching a memo with the Planning Commission's recommendations for the Plaza redesign,which was discussed at
our retreat earlier this spring and then again on Tuesday night. If you could forward to Covey Pardee it would be much
appreciated. I'm CC'ing Diana for this to be sent to Council as well,and our Planning Staff so they can make other
Commissions aware of these recommendations as they consider/comment on the redesign.
Thanks,
Derek Severson,Associate Planner
City of Ashland, Department of Community Development
51 Winburn Way,Ashland,OR 97520
PH: (541)552-2040 FAX: (541)552-2050 TTY: 1-800-735-2900
E-MAIL:derek.severson@ashland.or.us,
This e-mail transmission is the official business of the City of Ashland,and is subject to Oregon's public records laws for
disclosure and retention.
If you've received this e-mail in error, please contact me at(541)552-2040. Thank you.
—Original Message— ,
From:Ann Seltzer<seltzera@ashland.orus>
To: 'Bill Molnar'<molnarbCdashland.or.us>
Cc:'Derek Severson'<derek.severson @ ashland.or.us>
Sent:Wed,27 Jun 2012.13:46:39-0700(PDT)
Subject: RE: Plaza Design MEMO
Hi Bill,
Will the PC have another meeting prior to July 9 when Covey presents the final preferred concept? In order for Covey to
incorporate the PC comments and/or consider/weigh the Input with other public input,they need the comments before
July 9. Also the memo should be sent to area @co4evoardee.com not the Council.
1
Thanks,Ann
PS I know that'Pam Marsh communicated these sentiments to Greg and Alan at the July 21 meeting butnot as a
statement from the PC.
—Original Message—
From: Bill Molnar fmailto:molnarb @ashland.or.usl
Sent:Wednesday,June 27,2012 1:41 PM
To:Ann Seltzer
Subject: Fwd: Plaza Design MEMO
FYI from PC meeting last night
Bill Molnar, Director
Community Development Department
20 East Main Street,Ashland OR 97520
(541)552-2042,TTY: 1-800.735-2900
FAX: (541)552-2050
molna rb@ashland.or.us
This email transmission is official business of the City of Ashland,and it is subject to Oregon Public Records law for
disclosure and retention. If you have received this message in error, please contact me at(541)552-2042.
Thank you.
—Forwarded Message--
From: "April Lucas"<lucasa @ashland.or.us>
To:tbrownpc@gmail.com, "Eric Heesacker"<asholancomm @gmail.com>, "Richard Kaplan"<rpkaplan46 @gmail.com>,
"Pam marsh"<pam.marsh gmail.com>, "Howard Miller"<hmiller @ieffnet.org>, "Melanie Mindlin"
<sassetta mind.net>
Cc: "Derek Severson"<derek.severson @ashland.or.us>, "Bill Molnar"
<molnarb @ashland.or.us>
Sent:Wednesday,June 27,2012 11:39:20 AM
Subject: Plaza Design MEMO
From: Derek Severson f mailto:derek.severson @ashland.or.usl
Sent:Wednesday,June 27,201211:25 AM
To: 'April Lucas'
Subject:Could you forward this to the full Planning Commission?
Planning Commissioners,
I'm attaching a draft memo from the Commission to Council incorporating Pam's wording for plaza redesign
considerations. We obviously can't deliberate via e-mail, but I wanted to give you all an opportunity to review it in
writing and let us know if you see any errors or concerns before it gets distributed.
I also thought you might be interested in looking at the PowerPoint presentation that CoveyPardee prepared for the
meetings last week. It can be viewed on-line at:
http•//www ashiand or.us/SIB/files/Downtown%20PIaza%201ntlal%2OConceptyo2OPlan.pdf
The questions asked of participants at the meeting are here:
2
http://ashiand-or.us/S]B/files/`Plaza Outreach%20Questions MtR%20 0/o231.adf
Thanks,
-Derek
Derek Severson,Associate Planner
City of Ashland, Department of Community Development
51 Winburn Way,Ashland,OR 97520
PH:(541)552-2040 FAX:(541)552-2050 TTY: 1-800-735-2900
E-MAIL:derek.severson(&ashland.or.us
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disclosure and retention.
If you've received this e-mail in error, please contact me at(541)552-2040. Thank you.
3
CITY OF
-AS H LAN D
Memo
DATE: June 26, 2012
TO: Covey Pardee Landscape Architects
FROM: Ashland Planning Commission
Melanie Mindlin, Chair
RE: Plaza Redesign
The Ashland Planning Commission submits the following statement regarding
the redesign of the Ashland plaza:
First and foremost, the plaza design should support the basic function of the place -- to serve as a lively,
well-used community gathering place for residents (of all kinds) and visitors. The plaza is not a passive
park, nor should it be (as it is today) simply a thoroughfare from one commercial point to another.
Rather it is (or should be) the central meeting point in downtown -- a place where friends meet up for
coffee, family members regroup after shopping, or individuals sit to read a newspaper or people watch.
Sometimes it will be the site of large gatherings or demonstrations.
With these functions in mind, the design should include the following elements:
• Minimal (if any) turf. It's a plaza, not a park. Use planters (walls and/or pots) to provide
greenery and help define the space. Potted trees can provide a wonderful, full canopy.
• A variety of seating options. Walls, moveable cafe tables and chairs, etc. Furniture is key to
function.
• Trash and recycling containers. Well-designed and even beautiful containers don't have to be
relegated to the outskirts of the site. Instead,they can help define the space.
• Thoughtful site planning. A layout that provides a sense of protection for people at tables, but
doesn't obstruct views into or out of the plaza.
The Planning Commission is very excited by the opportunities posed by the plaza redesign. We.look
forward to.helping in any way we can as the project moves forward.
51 Winbum Way Tex 5NA88..2D 5
51 W4�hum Way Fax 54152.2050.
Ash",oregm97520 m: M735-2900
www.ashland.o us nlannina(atsehland.or.us
Greg Covey
From: Ann Seltzer tseItzera @ashIand.or.us>
Sent: Thursday,June 28;2012 1:05 PM
To: 'Greg Covey'; 'Alan Pardee'
Subject FW: Plaza Design
Attachments:- Plaza Design.pdf
Hi Greg and Alan....another comment.
-Original Message---
From: Melanie Mindlin fmailto:sassetta @mind.netl
Sent:Thursday,June 28,2012.12:14 PM
To:ann@ashland.or.us
Subject: Plaza Design
Hi Ann,
Could you forward my comments to Covey Pardee please?
Melanie Mindlin
The idea behind this drawing is to increase the space in the Plaza and connect it better with the businesses. One would
hardscape the area including the current plaza and the street in front of the businesses allowing for trucks to enter(at
certain times)for deliveries and the rest of the time use the space for outdoor eating or assembly. Some additional
parking could be created along the road on the east side of the Plaza that I have not drawn in. Trees of course would be
saved and additional movable greenery added.
Thanks for considering this Idea,
Melanie Mindlin
1
F `
I� Conceptual Pedestrian
Oriented Ashland Plaza
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Greg Covey
From. Paul Nicholson <pauln @osfashland.org>
Sent: Friday,June 29,2012 1:14 PM
To: 'greg @coveypardee.com'
Subject: Plaza Redesign
Hi Greg. Below are my responses to the proposed redesign of the Plaza. I was traveling on the East Coast and so missed
the meeting,but I'm happy to have the opportunity to give feedback.
All best,
Paul
Paul Nicholson
Executive Director
Oregon Shakespeare Festival
P.0. Box 158
Ashland OR 97520
541-482-2111 ext 222
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting#1
June 21, 2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly?
Pretty.often
• What do you like about the Plaza as it is today?
it does provide a sense of a gathering place
• What do you not like about the Plaza as it is today?
It's untidy with an old-fashioned aesthetic. The utility shed has to gol
• What would you like to see in the new Plaza design?
Removal of lawn, sitting areas, easy maintenance shrubs
• Do you feel comfortable when you are in the Plaza?
Usually
• What-element(s) in the Concept Plans do you like?
1
Paving, sitting areas. On balance I like the stage as It gives a focus to the area but I
worry It will take up too much space. Could also be a tripping hazard...
• What element(s) in the Concept Plans do you dislike?
Removal of Information Booth =It's there as a service to our visitors and provides
257000 - 30,000 answers each season. It doesn't look like there Is enough seating.
• Is there a Concept Plan you prefer?
Not really, as long as there is an Information Booth. It may be time to redesign it so
that it doesn't seem so Elizabethan...
z.
Greg Covey
From: Amy Gunter <guntera @ashland.or.us>
Sent: Friday,July 06, 2012 9:49 AM
To: 'Ann Seltzer'
Cc: 'Greg Covey'
Subject: Historic Commission Plaza Improvment Plan Comments
Attachments: 2012-Plaza Design.docx
Thanks!
Amy D.Gunter,Assistant Planner
City of Ashland,Dept.of Community Development
20 E Main Street Ashland,OR 97520
phone:(541)552-2044
fax:(541)552-2050
TTY:(800)735-2900
This email transmission is official business of the City of Ashland,and It is subject to Oregon Public Records law for
disclosure and retention. If you have received this message in error, please contact me at(541)552-2044.Thank you.
i
HISTORIC COMMISSION
Meeting of July 3, 2012
PLAZA DESIGN COMMENTS
The City of Ashland Historic Commission supports the proposed renovation to the plaza and the
proposals which maintain the historic structures(Carter Fountain, Lithia Water Fountain,the Flag Pole
and Information Booth).
The Commission supports the incorporation of a stage and prefers the curvilinear seating design with the
curving seat wall behind the circular stage and a curving seating wall on the east side.
The Commission prefers the radial design to the concrete surfaces utilizing colored and scored concrete.
Additionally,the Commission would like if some historical markers or plaques were included in the plan
which tell the story of Ashland History, perhaps stamped into the concrete.
DepadnmmofCommunttyDmlopmem, Tel:5414M-S 05
20 East Main St Fax:541552.2050
Ashland,Oregon 97520 'TTY: 800-735-2900
www.ashland&=
Greg Covey
From:, Anne Thayer <thayera @ashland.or.us>
Sent Friday,July 06, 2012 10:51 AM
To: Greg Covey
Cc: Jeffrey McFarland; Bruce Dickens
Subject Plaza Design Memo Tree Commission
Attachment: scan0001.pdf
Please see attachment
Anne C.Thayer, Horticulture
City of Ashland
Ashland Parks and Rec.
340 S. Pioneer Street
Ashland, OR 97520
Office: 541-488-5340
Cell: 541-951-2790
Fax: 541 488-5314
TTY: 800-735-2900
This email transmission is official business of the City of Ashland, and it is subject to Oregon Public Records
Law for disclosure and retention.
If you have received this message in error, please contact me at (541-488-5340). Thank you,
Anne.Thaverna.ashland.or.us
t
July 5,2012
Ashland Tree Commission
Re:Ashland Plaza Design
In urban areas,there will always be conflicts between the,multiple functions of our
streetscapes.
The City of Ashland and its community can proceed toward the goal of providing functional
streetscapes that serve pedestrians,allow vehicle access and provide tree canopy that
makes our downtown beautiful.
During the Plaza design process,two trees within the Plaza are considered for removal.
The Modesto Ash (Fraxinus velutina`Modesto')on the south side,and the Sweetgum
(Liquidombarstyraciflua)on the north side.
The Modesto ash tree has been.riddled with anthracnose(a fungal pathogen) for many
years as many Modesto ash throughout our region have as well. This is the reason for its
diseased appearance. Over the years,the Plaza bed was built up and concreted in causing
the Modesto ash to become somewhat buried and pushing out of the constricting
surroundings. Modesto ash trees are listed on Ashland Street Tree Guide as non-
recommended due to anthracnose and the poor branch structure.
Trees planted in constricted vertical and horizontal planting spaces can cause problems
such as heaving concrete sidewalk slabs and interfering with utilities above and below
ground.
According to resources(United States Forest Service),Liquidambars are extremely
sensitive to construction injury or drought. Their root systems are shallow and surface
with age,because they are native to riparian areas with wet soils. Liquidambar roots are
aggressive and disrupt city curbs and sidewalks. The wood is relatively weak and prone to
storm damage.
In working for the City of Ashland,I have witnessed the Liquidambors'brittle wood
dropping heavy limbs onto the Plaza,often after a summer storm. The tree in particular
has.clearly outgrown its space and its roots are encircling the main stem up and over the
original grade.
Our next goal is to consider the ultimate height,trunk diameter,and rooting habits of the
future trees to ensure both soil area and above.groundscape is large enough to
accommodate the tree as it matures.
There are times when an arborist must strongly recommend tree removal while attempting
to preserve trees,the choice is ours to be responsible in the event of tree failure.
Respectfully submitted,
Anne
Ashland Parks&Recreation
Greg Covey
I
From: Michael Pina <michael.pinapashland.or.us>
Sent: Friday,July 06,201211:58 AM
To: Greg Covey
Subject: Tree Commission Plaza comments
Attachments: Plaza Design Comments.docx
Greg,
Attached are the Tree Commissions comments regarding the plaza design.Generally they are in favor of more
hardscape, but with the possibility of having some trees in containers'so that they can be moved,as well as those
retained.Thanks again for all your hard work.
Michael Pifla,Assistant Planner
City of Ashland,Planning Division
20 East Main St.,Ashland Oregon 97520
michael.pinaCdashland.or.us
Desk=541.552.2052: Fax=541.488-6006:TTY=800.235.2900
This email transmission is official business of the City of Ashland,and it is subject to Oregon Public Records law for
disclosure and retention. If you have received this message in error, please contact me at 541.552.2052.Thank you.
1
i
It CITY OF
ASHLAND
TREE COMMISSION
i
To: CoveyPardee Landscape Architects
RE: Plaza Design
The City of Ashland's Tree Commission is extremely supportive of the efforts by
CoveyPardee to reinvigorate the Plaza with site improvements. Ultimately we feel
that that°expanding the hardscape is critical to how the space;functions now and
in the future. Below are a few suggestions the Tree Commission has while
preparing a final plan:
e Elevate the softscape in order to provide seating and keep foot traffic off
the tree roots.
e Consult an arborist to determine which of the remaining trees are best
suited to survive construction and have the greatest chance to perform well
given their existing location. This may require altering.the.hardscape
pattern to accommodate the existing trees.
e Explore the idea of containerizing a few trees to provide the greatest
flexibility for the use of the space, in addition to preserving those likely to
survive. The number of trees on site should equal (approx S) or exceed the
number currently on-site..
Incompliance with the Americans with Disabilities Act,if you need special assistance to participate in this meeting,please contact
the Community Development office at 541-488.5305(Mr phone Is 1-800.735-2900). Notification 48 hours prior to the meeting will
enable the City to make reasonable arrangements to ensure accessibility to the meeting(28 CFR 35.102-35.104 ADA Title 1).
LANDSCAPE DESIGN
FOR THE
PLAZA IN DOWNTOWN ASHLAND
Public Outreach Meeting #1
June 21,2012
Please respond to the following questions and make comments on the attached plans:
• Do you visit the Plaza regularly? Yes.
• What do you like about the Plaza as it is today? the opportunity to sit on a
bench with a cup of coffee and take in all the sights
❑ What do you not like about the Plaza as it is today? the unkempt, slovenly
kids and adults who frequently monopolize the plaza
I
❑-What would you like to see in the new Plaza design? something that would
discourage the unkempt, slovenly and sometimes intimidating habitual
hangers-on to avoid the Plaza, within the dictates of the First Amendment.
❑ Do you feel comfortable when you are in the Plaza? yes, I am, but not
uncommonly visitors are put off from pausing to rest because they're
intimidated by the unsavory types who are loitering there
❑ What element(s) in the Concept Plans do you like? replacing the unhealthy
trees; substituting hardscape for the turf that is trampled and compacted; the
idea of a stage is appealing
❑ What element(s) in the Concept Plans do you dislike? removal of the
information booth, the absence of seating with "backs", not enough seat
walls, do not understand what will replace lawns thatrare removed in all three
plans.
❑ Is there a Concept Plan you prefer? Probably B, with additional seat walls
with backs,-opposite to and directly across the plaza from the "new seat wall"
i
Greg Covey
From: Ann Seltzer <seltzera @ashland.or.us>
Sent: Monday,July 09,2012 7:27 AM
To: 'Greg Covey; 'Alan Pardee'
Subject: FW: [Council business] Fwd:Comments on Plaza RFP
Attachments: Plaza Comments.doc;ATT00585.txt
FYI
—Original.Message—
From:council business-bounces @list.ashland.or.us
[mailto:council business-bounces @list.ashland.or.usl On Behalf Of John Stromberg
Sent:Thursday,July 05;201211:31 PM
To:council business
Subject: [Council—business] Fwd: Comments on Plaza RFP
Councilors-
From Allan Peterson to you via me...(see below and attached); I haven't read the attachment yet.
John
This email transmission is official business of the City of Ashland,and is subject to the Oregon Public Records Law for
disclosure and retention. If you have received this message in error, please contact me at 541.552.2104.
Thank you.
--Forwarded Message
From: "Allan Peterson <allanpeterson @opendoor.com>,
To: "John Stromberg"<iohn @council.ashland.or.us>
Sent:Thursday,July 5,2012 7:59:25 AM
Subject:Comments on Plaza RFP
Dear Mayor Stromberg, Please distribute to Council.Thank you,Allan
i
C
July 2„2012
Mayor and Council,
The following comments are addressed to the proposals put forward regarding the RFP for the
Plaza. We regret being unable attend either of the citizen input sessions in person.
Ashland is very much a walking town and encouragement to linger,to talk, or sit in quiet
conversation, should be enhanced as a priority. The Plaza is the hub of the city and needs to be a
inviting gathering place. I'm sorry that no plan suggested limiting the automobile traffic, because
the Plaza needs to be expanded for the use of people above all. Winbum Way that loops around
and connects with North Main should be eliminated and the Plaza enlarged. That connection
needlessly transects the Plaza and serves only cars and more traffic. The few parking spaces lost
would be more than compensated for by an larger and beautified and safer Plaza, truly a place for
the public.
We understand that enlarging the Plaza is outside the scope of this RFP, but it states clearly that
the City reserves the right to accept,deny,or waive any formalities. This is an opportunity to
really leave a meaningful long term legacy,one that shows an insightful vision for the future.
You can step back now and revisualize the impact of a more comprehensive solution.
This is the perfect time.
What is needed in the Plaza is more seating, accommodating and welcoming places for people to
spend time while shopping, meeting others, etc. instead of being a pass through. An area like the
Plaza that can retain its visitors would be a decided asset to businesses. A couple of low cement
walls is insufficient. Cement is not a welcoming substance,and it is cold. Accommodating
seating would include some areas with seat backs for comfort. Cement could be made more
inviting if it bench tops were added of Trex or similar recycled materials.
In addition to more and different seating,the Plaza needs more trees. One of the flags on the
Plaza proclaims Ashland The City of Trees. No trees should be removed as the RFP strongly
indicates. Low shrubs and ground covers are good additions, but trees give the added shady
ambiance that makes people want to be there.
Plan B contains a stage. There is really very little room for an audience in that small island's
current configuration. A stage would only make sense if the Winburn connector to N. Main were
eliminated and the Plaza expanded so an audience could be truly accommodated, as well as the
multiple use"rooms”called for,
The Plaza is alreadyhardscaped. The City suggests it is willing to add more,adding to runoff.
Any expansion should rely on permeable surfaces.
In our estimation,none of the proposals address the potential.of the Plaza,but merely rearrange
the existing situation. If such.an expensive redesign.is to be undertaken,it should be a more
comprehensive concept. This opportunity,to really create a worthy city center,.is not likely to
soon present itself again. Stop now. Reevaluate and reconsider what exceptional redesign is
really possible for Ashland's future.
Thank you,
Allan Peterson
Frances Dunham
807 Beach Street
Ashland
Greg Covey
From: Ann Seltzer <seltiera@ashlarid.or.us>
Sent: Monday,July 09, 2012 7:29 AM
To: 'Greg Covey'; 'Alan Pardee'
Subject: FW:ASAP Inspire Ashland Plaza!
Attachments: Inspire Ashland executive summary.pdf,Inspire Ashland executive summary.pdf
FYI!!
From: a Street Car Named INSPIRE fmailto:insoirestreetear(lamaii.comt
Sent: Friday,July 06, 2012 9A7 AM
To: ann(c ashland.or.us
Subject: ASAP Inspire Ashland Plaza!
Good Day Ann,
My name is Melissa Orion, l am one of the organizers of A Street Car Named Inspire, a community inspiration
vehicle. I write to you today about a project that has captivated my attention for some time now,and it appears
to be perfect timing to let you and the city know about it.
I have attached the preliminary summary of our plan for reinventing the Ashland plaza, that we would like for
you to read and share with your staff and colleagues.
We are putting some more information together along with hundreds of signatures of local support to bring
copies to the meetings scheduled for Monday.
Please contact us with any questions or comments at this email or my,phone number 503-753-2477
*note that the Inspire street car is currently stationed at the Briscoe ArtWing and is under some construction,
new roofing, paint and much more so that she will be in perfect condition should she be moved anytime soon, I
am letting you know this in case you or anyone else wants to take a look at her before she is finished with her
makeover.
Thank you so very much Ann for the work you are doing to reinvent the plaza, and taking the time to consider
our proposal. Have an amazing First Friday and weekend!
Melissa Orion.
A Street Car Named INSPIRE
'To give one part love and two parts gratitude.'
1
ASHLAND
• e Ashland
Prepared .r:Ann Seltzer and the Chamber of .
Prepared . Orion Oneal
July 2012
A Street Car Named Inspire Ashland OR 503-753-2477 inspirestreetcar@gmail.com
1
•1: � s
L_.
s�f--
ASHLAND
Executive Summary
Objective
Ashland's city plaza is in a time of change. At this moment the city is proposing new designs for the plaza,as the
residents have asked for a safer more inviting environment as there city center, The new designs seek to make the space
more modern and comfortable,however the desire to shift the visitors from young transient people,into families with
children and elders has not been achieved. There is still criticism being voiced by the residents of Ashland as they desire
something in their town center that 'ensures'a safe and family friendly environment.
Ashland's Information booth has also come under some criticism from residents as it does not successfully represent the
towns creativity and class.
Solution
Enliven the plaza with positive,family fun by adding a new tourist attraction.A Street Car Named INSPIRE is the perfect
fit for Ashland's plaza. Inspire has a history of providing family fun and in two instances quickly becoming a tourist
destination. In its past life as a food cart in Portland, Inspire was touted as being the most creative cart in the city.
People from far outside the city limits traveled to visit, not for the food offerings as much as the environment.
The Inspire street car will make a perfect information booth and more,with enough space to fully inform each visitor of
the cities many offerings.
What is a Street Car Named Inspire?
Named after a famous play A Street Car Named Inspire is a I
full size reproduction of a vintage trolly car,made from the
exact specifications of a model that ran in cities of the west
coast during the turn of the 20th century. This reproduction
was built as a kit in the eighties by the Old Spaghetti Factory
to be used as an indoor dining car in their Charllette North
Carolina restaurant. When the dining car was retired it
moved to Oregon's Antique Train Society just north of
Salem,where it acted as their tourist information booth.
In 2009 Melissa Orion purchased the trolly,she worked with
local craftsmen and designers in Portland to reconstruct the
INSPIRE ASHLAND 2012 Plaza Reinvent Proposal 1
i
ASHLAND
trolly on a custom trailer and refinish it into a new level of beauty. After one year of being open as a restaurant and
artisan boutique Orion decided to transition the project from food into community inspiration. She moved the streetcar to
Ashland in the early part of 2011. Since then Inspire has been a fixture of the Briscoe Artwing and has been the home of
many free or by donation workshops and classes for children and adults.
r
Goals
• To recreate a family friendly atmosphere on the plaza.
• To illuminate all the businesses around the plaza by providing information about their services,hours and locations.
Highlighting a specific store/restaurant each week.
• To draw more walking traffic,as well as create a new destination for passersby to exit the freeway and visit the
downtown.
• To provide a'tourist hub'where visitors can learn about the city, OSF and other offerings.
Promoting Inspire Ashland
• Creating a large online presence:
• The title A Street Car Named Inspire is a a perfect marketing brand for our city. Ashland is cultured and classic with
influence from theater,being that it is named after a famous broadway show it will draw attention.
• We are working directly with a company that provides 'live web streaming',We will set up two or more cameras on the
plaza that are linked to a part of the Ashland website and Facebook.
• We will post signs for the visitors informing them that this plaza is 'famous'and that their friends can see them on our
website.
• This part of the project will ensure multiple positive outcomes:
• One:This 24 hour monitoring will discourage people from illegal activities on the plaza.
• Two:The Ashland Plaza will become a famous online tourist attraction instantly. There are a number of locations
around the world that are using this publicity to great advantage already.
INSPIRE ASHLAND 2012 Plaza Reinvent Proposal 2
G
ASHLAND
Profits and Benefits for the City
We are unaware if the city would allow profits to be gained on the plaza. If the city was to allow sales on the plaza they
could stand to make a substantial amount of money through the sales of tourist items(high quality made locally)and
other,services
. selling of products from the shops surrounding plaza
. Digital Photo Booth
. Offer walking tours of the downtown,by local actors in costumes,either paid or volunteers.
Non-Profit Projects
• Create a'treasure map'of the downtown to be offered for free encouraging visitors to find our cities popular places
and provide a walking tour to other less known businesses and attractions.
• In collaboration with the Lithia Artisan Guild, Inspire Ashland will offer free events and classes for children of various
ages and their parents. All projects will be designed to draw families to the plaza on'off'hours and days,furthering
business for local shops and restaurants.
Photo Booth: a high impact internet promotion tool
and a lot of fun
The Inspire photo booth is an offering that is simple yet very affective
for creating revenue and publicizing the'Famous Ashland Plaza'
The photo booth is operated by two employees/volunteers at time.
Visitors stand on the porch of Inspire with the option to wear a
costume piece(in Shakspearean period style or other classic
fashion).The costumed photographer takes the visitors photos and
immediately sends them to print wirelessly. The second employee/
volunteer prints the photo on a specially designed'post card'with
info about Ashland printed on it.
'The photos are then uploaded to Facebook and the individuals
'tagged'in them. This will create a viral stream for promotion of
Ashland via the most popular international website.
INSPIRE ASHLAND 2012 Plaza Reinvent Proposal 3
ASHLAND
Our Offer
The Inspire team would like to offer A Street Car Named Inspire and our services to the Ashland plaza for a trial run of
one year,with these agreements:
• We will have the support of the city in promoting local shops,restaurants,OSF events and anything else the Chamber
of Commerce and City Council wants promoted.
• We will be able to offer tourist services for cost or donation to make monthly expenses and pay a staff.
• And/or:The city will help financially support the Inspire Ashland project.
Collaborators
Ashland is full of many people,non-profits and companies that have expressed their support of the Inspire Ashland
project. Many have a desire to volunteer time,money or materials in the production of a viable plaza tourist attraction
seeing the benefit this has for all resident businesses.
We are in communication with OSF,SOU and other local organizations that may want to participate in collaborating with
the Inspire Ashland project.
Community Support
We have already received written support from many local businesses and individuals,and have collected a few hundred
signatures so far.
The people of Ashland have asked for something special and family friendly in the downtown plaza,and many of them
believe A Street Car Named INSPIRE can serve that purpose.
Thank you for your time and the work you do for our city[
INSPIRE ASHLAND 2012 Plaza Reinvent Proposal 4
HIM 111111 11111111 IN 1 1111111 111d III I 11111111
295 East Main,No.e.Ashland,OR 97520 1 541 552 1015/greg covey II[I coveywoJee.com LANDSCAPE escei;Ecrs
Landscape Design Services for the Plaza in Downtown Ashland
Meeting Notes from June 21, 2012 Public Outreach Meeting
Note:Responses by Covey Pardee during the meeting are shown in italics.
Morning Session:
• Does not want to see more concrete, and don't reduce the green space. Increase the plaza size
and make more pedestrian friendly. Hardscape is hot.
• Does not want to see trees or hardscape removed.Any ideas about vehicle traffic?
• Resistant to hardscape generally, but with park nearby agrees with increased hardscape for this
space. How will softscape be protected?Will it be elevated?
• Response:Protect planters with seat walls and propose resilient plants. Plants will be elevated a
little. Design will provide healthier oreas for trees. Hardscape can be kept cooler with shade
from trees.
• Can you provide statistics for how much seating and hardscape will be provided and how it
relates to existing plaza?
• Response:Properly planted trees will provide shade to cool concrete. Concrete does not heat up
without sunshine. During cooler parts of year, bare trees will let sun in to worm the concrete.
• Response: Yes, we will provide data regarding changes in seating and paving at the next
meeting.
• Response:Sweetgum is unhealthy and nearing end of its lifespon.
• Will information booth be removed?
• It is really hot outside of booth, and shading it would be nice.
• Would not like booth removed. Want more bike parking and more seating.Stage idea seems
too extravagant for the space.
• What will seat materials be? Examples?
• Response: We are considering concrete or perhaps boulders. Maybe shaped concrete. Wood
benches have not withstood the use/abuse.
• Concrete is not comfortable for long-term sitting.
• How long do people stay at plaza?Have you sat and watched how the plaza is used?
• Response: Yes, we have spent time in plaza people-watching to understand what is going on
currently.
• In Portland they use'cob' material for seating and other elements. Can we use that here?
• Response:Cob may not be best for this climate and use.
• What is wrong with the sweetgum tree?
• Response: The large sweetgum has reached maturity, it is struggling in the confined space, and
its roots are girdling. Summer rain and winter snow could easily break the sweetgum's branches
or topple the tree. The Modesto Ash has a thin canopy due to disease. Modesto Ash does well in
other areas. Proper selection is the key.
• How much room do tree roots need?
• Response:Depends on specie. Recommend removing and replacing diseased and struggling
trees with appropriate species for this space and condition. For sweetgum, they need to be in
large areas,far from paving.
• Does not make sense to do all this new work and not remove trees that will need to be
removed in near future.
• Will lighting be addressed?Currently it is a big issue and we need more lights.What about
hanging flower baskets?
• Response:Lighting is not addressed in the current plan, nor is hanging flower baskets. However,
details like this may be considered as the project proceeds.
• No bikes are in this area because it is not bike friendly.Seating is bad and plants are looking
bad, especially the lawn.At this time the plaza is not an inviting space.
• How do you enhance the space so level of activity increases?
• The designs seem like short-term solutions.You need to remove parking and make plaza larger.
• Plaza needs to be comfortable and welcoming.
• Current scale and size of plaza makes the space interesting. But the space needs to be
maintained better. Even at this size, plaza can have a big impact.
• Did you look at other small scale plazas?
• We need a green, larger pedestrian plaza.
• Plaza needs to fit today's needs.
• Need space to accommodate cultural activities, and a place for loading and unloading
equipment from vehicles.
• How about standing and leaning areas?
Evening Session:
• What about all the people that congregate under the tree at the north end?
• What about permeable paving?
• Does not make sense to remove information booth.
• Can Iron Mike be moved?
• What about safety of walkers on west side of plaza? How do plans take that into account?
• Response:plant low shrubs, seat walls, allow visual access to all of plaza and direct flaw of
people. Recognize west side of plaza dangerous w/car movement. Plans discourage this pattern.
• Can the plaza have moveable chairs and tables?
• How do you deal with people who run across the street?Can design slow them down?
• We need various 'rooms'within the plaza for diverse users.
• Response:Design will provide paving patterns, seat walls and elements to help create sub-spaces
within plaza. Perhaps movable site furniture could work, but it is a site management issue and
the city would need to consider the options.
• It does not make sense to have a small plaza when the city is growing so much. Likes idea of
movable furniture and a stage. Iron Mike is part of our history and should not be moved.What
about using trees in large movable containers? Does not like bollards.
• Are the mail box and utility pay box staying? If they are removed, it reduces the number of cars
pulling up to edge of plaza. Wants the seating to be artful and comfortable.Concerned with the
heat in the area,shade is critical.
• How can you make concrete comfortable?Can we use tall vertical shrubs or containerized
plants?
• Response:Stay away from tall plants, with exception of trees, to allow visual connection to and
across plaza. This is safer and feels more comfortable. Concrete seat walls can hove benches
added on top, or can be formed to be more comfortable.
• Show example images of seating facing out,wants to sit across from others to allow interaction.
What about tables?
• Geppetto's had movable furniture for years and it was never stolen, it was safe because it was
very visible.
• How about using canopies for shade?
CoveyPardee
295 East Main.No.8.Ashland,OR 97520 / 541 552 1015/greg covey Ito /coveypardee.corn :ANmsc..vr AR,.H%rcrs
Landscape Design Services for the Plaza in Downtown Ashland
Meeting Notes from July 9, 2012 Public Outreach Meeting
Note:Responses by Covey Pardee during the meeting are shown in italics.
Morning Session:
• Lighting for public safety/property?
• Response:Lighting will be considered during the next stage of design.
• Would seat wall act as a stage?
• Response:Sure, if you wanted it to be. The semi-circle is the implied stage, where people will go
to perform. The wall acts as a backing to the space.
• Sloped seating?
• Response: The wall can be sat on and wide enough to lie on though probably not comfortable to
sleep on.Shape is also whimsical, looking at children playing on it.
• Can concrete wall have a back on seat?
• Response: Yes, not shown in model perspectives, but we are looking at them on the materials
palette.
• "Where the palm meets the pine'—is there a place for palm trees?
• Response:Not suitable for this area, and too little shade.
• What about flowers, color, hanging baskets?
• Response:Color in the shrubs and trees, but not annuals. Details like irrigation and light pole
selection come later in process. Design is flexible, at this time need to get the spatial
arrangement and form right. Details and budget implications will be considered during the next
stage of design
• Wood benches were vandalized.What other materials can we use on top of concrete walls?
• Response:Steel.Also,people will take care of site better once more citizens frequent the plaza.
Improving the plaza will decrease vandalism.
• A lot of grey in the design. What about color? Mosaics,tile, blue and green concrete?
• Response: We are looking at using city standard concrete color, we need to work with the city on
these choices, and we need to need to be careful about choosing bright concrete colors.
• Keep the space neutral, let people bring the color and highlights.
• Will the concrete pattern continue around the fountains?
• Response: Yes, but not figured out at this time.
• How has lighting been addressed?
• Response:Lighting will be considered during the next stage of design.
• Could a fountain be added at a future date using the irrigation water?
• Response:Fountain would require potable water, irrigation is a separate system.
• What about historical images,signage, art?
• Response: We have mused about historical images as tiles on the walls, or perhaps a return to
the old neon sign for the Lithio water. Interpretive information could be provided through the
information booth.
• Plan shows mailbox and pay box gone, eliminating people driving to that area which is good.
• What about drainage,will you use the landscape?
• Response: We will explore all the options—permeable paving, landscape infiltration, and
drainage systems. The existing trees sit high and that needs to be considered.
• If trees will be removed,why not show more hardscape?
• Response:City council wants another outside arborist to look at the trees and prepare a report.
Tree Commission wants no fewer than five trees in the plaza. The Ash will need to go, and the
Japanese maple will likely be moved to a better location in the park. Red maples send roots up-
we explored using a platform but decided not to—used walls to protect instead. Sweetgums
should not be used in urban areas.
• Removal of the lawn will keep the 'characters'from sleeping there.
• I really like the radiating form and the overall design. (several people made same comment)
• Excellent plan!
• Glad the design encourages performance. Great!
• Maybe locate electric meters inside the information booth?
• Response:Need access,maybe at back of booth.
• Bulletin board—kiosk—maybe add frame to keep it neater?
Evening Session:
• Where will trash.cans be located?
• Response:Need to get overall design approved first.
• Why have planters, it seems like a waste of space?
• Response: We cannot pave right up to existing trees, they need space. If tree dies in future,
planting the replacement in a tree grate may be appropriate.
• What about skateboarders on the walls?
• Response:There are ways to keep them away.
• What about more comfortable seating since this is a performance space?
• Response: We see this primarily as a setting for shorter performances.
• Why not remove the parking to the north and make the plaza and performance area larger?
• Response:Design allows for future expansion.
• From a maintenance standpoint this design looks great.
• People can bring their own pillow or chair if they don't want to sit on the concrete.
• The concrete edges look sharp,what if someone falls on them?
• Response:Concrete edges can be chamfered or rounded to make more comfortable. Concrete
seating in the sun can be inviting during the right season.
• What about accessibility for older people?
• Response:All areas of site need to meet accessibility standards, and there would be seat walls of
various heights.
• Excited about the increased seating.Could the wall behind the 'stage' be used for storage by
performers?
• Response:Good idea.
• Plaza is not what we are to the rest of the world. Design looks too modern. Bring families in?
• Response: We can use 'wormer materials i.e. granite, colored pavers, varied finishes. Different
materials add to space, and cost more. Backs can be added to the concrete seat walls.
• Plaza is still a traffic island,a round-a-bout. Eliminate the parking and make it bigger.The wall by
stage is a barrier to the street side buildings.What about when this parking is gone?
• "Response:The seat walls can be double-sided where needed. There is a lot of space between the
plaza and the buildings, and we would not wont to just pave the entire space. We need
subspaces.Again, that area is outside of our scope.
• I think the pavers are necessary for trees and drainage. I really think the design is great.
Concrete seat walls are absolutely fine. Parrotia and potentilla are excellent plants.
• Walls feel like something on a college campus. I would prefer curved shapes.
• Plaza will grow in future. Now the time to set the norm with seating and structure.
• 1 like the radial sun form. I would like curvilinear seating.
• Maybe there could be different material for the long bench,such as iron or wood?
• What about relocating the information booth?
• Response:More than 25,000 people visit the booth each year for information. It is utilized more
than most people realize.
• Walls are too angular. What about boulders,an oriental theme?
• Response: This is a small space, difficult to have varying themes. .
• 1 want seats with backs.What about other uses for info booth?
• Plaza as a community reflection,a family area and tourist spot.A kid spot. (Inspire pamphlet)
• We need more locals downtown.This is a public space.
The artist market should be allowed onto the plaza.
• The artist market and other commercial uses should be kept off the plaza.
• Want artists on the plaza. It would make the artisans market more visible.
• How about circular planters around trees?
• What about seats around the new trees?
• What about adding tables and umbrellas?
• Plaza should be for people to relax,not for commercial use.
• Need some long-term seating. Locals are here year-round and space should be seasonal.
• What about imprinting images into walls?Art or hopscotch?
• What about space for music?
• Response:This is a small space, and these are good ideas. Decisions about details con be made
at the next stage of design. Designing a public space requires balancing often conflicting
demands.
• Like how the tree grates provide more pedestrian space.
• Like the idea of movable furniture.
• Nice work.
Landscape Design Services for the Plaza in Downtown Ashland
Preliminary Opinion of Probable Construction Cost
Description I Quantity Unit Unit Price Item Total
Demolition&Site Control
Temporary safety barriers(fencing) 750 LF 5.00 3,750.00
Traffic control(vehicle & pedestrian) 1 LS 7,000.00 7,000.00
Remove Modesto Ash I 1 LS 2,000.00 2,000.00
Transplant Japanese Maple 1 LS 2,000.00 2,000.00
Concrete removal I 4,000 SF 2.00 8,000.00
I
Site Work
Excavation for tree pit and grate installation
(assume manual labor) 1 LS 1,000.00 1,000.00
Haul-off&disposal 1 LS 3,000.00 3,000.00
Cleanup &final grading 1 LS 5,000.00 5,000.00
Concrete
Seat wall: concrete materials& pumping 30 CY 200.00 6,000.00
Seat wall: 1500 FF 1,500 FF 30.00 45,000.00
City standard color w/detailed scoring 4,650 SF 7.00 32,550.00
Irrigation& Planting
Irrigation- Shrubs 1,500 SF 2.00 3,000.00
Topsoil @ shrub&groundcover(8") 36 CY 50.00 1,800.00
Shrubs&ground cover 1,500 SF 3.00 4,500.00
Trees (3"dbh) 4 LS 750.00 3,000.00
Site Furniture
Skateboard deterrents 60 EA 35.00 2,100.00
Trash receptacles 4 EA 1,250.00 5,000.00
Tree grates(8'-0") 3 EA 2,000.00 6,000.00
Lighting 1 LS 15,000.00 15,000.00
Total $155,700.00
Mobilization @ 3% $4,671.00
Prevailing wage markup @ 15% $23,355.00
Contractor's Overhead& Profit @ 8% $12,456.00
Contingency 20% $31,140.00
Grand Total $227,322.00
Not included:
Cit y of Ashland review&permit fees
Testing &inspection fees
Design fees
Relocation of utilities
Steel, wood, or other custom benches
Bike racks
7/11/2012 Covey Pardee Landscape Architects Page 1 of 1
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CITY OF
ASHLAND
Council Communication
July 16, 2012 Study Session
Update on Downtown Improvements
FROM:
Ann Seltzer, Management Analyst, seltzera @ashland.or.us
SUMMARY
The attached memo lists the status of the needed downtown improvement projects identified by the
Chamber of Commerce Downtown Task Force.
BACKGROUND AND POLICY IMPLICATIONS:
At the May 1, 2012 City Council meeting, the Downtown Task Force of the Chamber of Commerce
presented a list of needed improvements in the downtown. Council directed staff to review the list and
provide input on associated costs and solutions.
A City Staff Downtown Team, including representatives from Parks, Public Works, Planning and
Administration was formed to evaluate the Task Force concerns, identify solutions and associated
costs. The attached report addresses those improvements to date.
Discussion Points:
• Should the City assume costs for cleaning the downtown sidewalks?
• Should the City engage a landscape architect to develop a cohesive planting scheme for the
downtown planter boxes?
• Should the City move forward with budgeting for new trash cans?
FISCAL IMPLICATIONS:
Currently there is approximately$90,000 of TOT monies in a restricted fund balance for City Capital
projects.
Staff will research potential grants available for downtown beautification projects.
STAFF RECOMMENDATION AND REQUESTED ACTION:
N/A
SUGGESTED MOTION:
N/A
ATTACHMENTS:
Staff report on Downtown Improvements
Page I of 1
�r,
CITY O F
ASHLAND
Memo
DATE: July 16, 2012
TO: City Council
Dave Kanner, City Administrator
FROM: Ann Seltzer, Management Analyst
Mike Morrison, Public Work Superintendent
Bruce Dickens, Parks Supervisor
Bill Molnar, Community Development Director
RE: Downtown Improvements
The Chamber Downtown Task Force identified a number of concerns and needed improvements in the
downtown and provided that information to the City Council at the May 1, 2012 meeting. Listed
below is staff input on the identified needed improvements.
1) Dirty sidewalks
Staff has received one bid to clean the downtown sidewalks. The bid is 40 cents per
square foot (steam) 20 cents per square foot (cold pressure wash). This totals between
$5,000 and $10,000 for the immediate downtown area, not including the side streets.
Maintenance of sidewalks is the responsibility of adjacent property owners—most of
whom are not the business owners. Staff has considered splitting the cost of the
sidewalk cleaning with property owners; however it is likely than not all property
owners will be interested or willing to participate. If the goal is to have the downtown
sidewalks clean, the City may have to bear the full costs. (Council decision)
The City has the equipment to do cold pressure wash however this method does not
remove gum.
Estimated cost: $0 if done by staff using cold water
Timeline: Early August for two weeks
2) Chipped paint on curbs
City street crews have nearly completed re-painting crosswalks and curbs throughout
the downtown. Ideally, the old existing curb paint would be completely removed before
re-painting in order to get a better seal and thereby reduce chipping. However,the
original paint is lead paint and the removal process is a significant undertaking.
Contractors capable removing the lead paint and collecting the waste material were
unavailable to meet our painting schedule this year. We expect to be able to have a
portion of the curb paint completely removed before painting takes place in the spring
of 2013.
Page ] of3
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CITY OF
-ASHLAND
Estimated cost: N/A routine maintenance included in existing budget
Timeline: Beginning Spring 2013 —This will be an ongoing process.
3) Dirty overflowing trash cans with no lids
There are 37 trash cans in the downtown. Except for a few, the cans are open with
wood slats on the sides and are easily damaged. The cost of new identical cans is
approximately $600 per can. Staff has identified a number of cans that are made of a
more resilient material and are covered. The new cans cost approximately $1000 per
can.
Estimated costs: $1,000 to $37,000 depending on how many cans are replaced.
Timeline: 1 month after delivery of the new cans to complete the installation. Delivery
time of the new cans will not be known until the order is placed.
4) Tree wells with no grates, exposed weeds, haphazard bricks
There are a number of street trees without tree grates. In some cases the trees are not at
grade level and tree grates cannot be installed without first removing and re pouring
concrete. Some trees are at grade level but the sidewalk perimeter is too close to the
trunks to allow for grates. Some of the tree wells are fitted with bricks. In many cases,
tripping hazards are a concern.
Where possible, staff is installing tree grates. Where it is not possible, staff is filling the
wells with an aggregate epoxy mix. The permeable mix will be flush with the
surrounding sidewalk. This mix is commonly seen around street trees in Europe.
Brick removal in the tree wells has already begun. Delivery of the aggregate epoxy
material is expected in late July with installation to take place in early August. Tree
well grates will be installed where possible but currently only a couple tree wells will
accept tree grate installation without tree removal or significant concrete work around
the tree well.
Estimated costs: $150 per tree for epoxy(City has existing tree grates that will be used
for the few trees wells where a tree grate can fit.
Timeline: Early August
5) Lack of design consistency in the plantings in City planters
Each city planter has different deciduous plants. For example in front of the Ashland
Springs Hotel the plants are topiaries and across East Main Street in front of the ice
cream shop the plants are Mugo Pines. During the spring and summer, pansies are
planted around the existing plants. It has been suggested the City engage a landscape
architect to design a planting scheme that would be appropriate in all the planters.
Parks would then implement the design.
The low brick wall of the planter in front of City Hall is collapsing. The earth against
the wall of the City Recorder's office has caused serious damage. The entire planter
Page 2 of 3
CITY OF
ASHLAND
must be removed to repair the building. The intent is to replant the rhododendrons in
large self contained planters.
The planter boxes will be removed the week of July 9`h. After the new Plaza design is
agreed upon, new planter boxes will be ordered and the concrete work can be
scheduled. We will begin the repairs to the front of City Hall after the planters are
removed. The extent of the damage cannot be fully assessed until the planters are
removed. Repairs could be relatively small or it could be a full replacement of the
exterior first floor wall on the end of the building where the planter currently sits.
Estimated costs: $5,000 to $50,000 depending on the extent of the damage to City Hall.
Timeline: Work will begin July 91h with work concluding sometime this fall.
6) Remove the telephone booth in front of the Black Swan.
In exchange for "rent"of the right of way, the City receives 50% of the money collected
from the phone booths by Central Telephone out of Washington. The city receives a
check once a year. The last check received was $157; the year prior the City received
$82.
Staff has contacted Central Telephone and requested the booth in front of the Black
Swan be removed as well as the booth in front of Bloomsbury. The remaining
telephone booth is in the park row adjacent to the library on Gresham Street.
Estimated costs: None
Timeline: Three months
7) Broken fountain in front of Black Swan
This fountain was installed after the Downtown Plan was adopted in 1988. It has been
repaired and sealed numerous times over the years but has been broken for at least three
years and can no longer hold water. The fountain sits on City property leased to OSF.
The fountain is owned by the City. One suggestion is to remove the basin of the
fountain and place the basin underground, remove most of the marble but retain the
center section. This would retain the water feature and the center section but eliminate
the large marble basin.
Estimated costs: Unknown
Timeline: Unknown
Page 3 of 3
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CITY OF
ASHLAND
Council Communication
July 16, 2012 Study Session
Options to Televise and/or Stream City Council Study Sessions
FROM:
Ann Seltzer, Management Analyst, seltzera @ashland.or.us
SUMMARY
Council asked staff to prepare a list of options to televise and/or stream Council Study Sessions. The
attached matrix illustrates the options explored.
BACKGROUND AND POLICY IMPLICATIONS:
The City Council is interested in televising and web streaming Council Study Sessions. Study
Sessions occur in the Siskiyou Room which currently does not have the equipment to televise or
stream meetings. Study Sessions were moved from Council Chambers four years ago.
FISCAL IMPLICATIONS:
N/A
STAFF RECOMMENDATION AND REQUESTED ACTION:
N/A
SUGGESTED MOTION:
N/A
ATTACHMENTS:
Council Study Sessions Television/Web matrix
Page I of I
Options
Council Study Pros Cons Cost Notes
Sessions
Television/Web
. Equipment is already in More formal setting than the Approximately$245 per meeting Study Sessions used to occur in
place in Council Chambers. Siskiyou Room. ($145 for the first hour and$100 Council Chambers and were
. Least expensive. for each additional hour). televised.
. System to archive and store Annual approximate cost is
meetings is in place(this is $5880(based on 24 study
#1 covered in the agreement sessions per year)
Council with RVTV). The Agreement for Services
with RVTV provides for up to
Chambers twelve additional televised
meetings per year. Assuming
that allotment is not used for
special meetings the allotment
would be available for study
sessions and reduce the annual
costs to approximately$3000.
#2 • RVTV has the portable . Expensive. Approximately$750-$1000 per Live broadcast will depend on
- equipment(Tricaster"studio meeting. available bandwidth from that
Siskiyou Room in a box")to televise and Annual approximate cost building to RVTV and then to cable
Television/Web stream from Siskiyou Room. between$18,000 and $24,000. and Internet.
. Straightforward but could . Web cam is limited to about three . Basic webcams are as IT department uses gotomeeting.com
get expensive. feet in distance. Audio and visual inexpensive as$30. to view demos of Cisco products
#3 • Less formal setting than deteriorate at greater distances. . Web conferencing web cams A phone number is provided(e.g.
Siskiyou Room Council Chambers. . Quality would likely be so (higher quality)could run as conference call)for people to access
y. compromised viewers would not high as$10,000. the audio of the meeting and a URLI
Web cam/Web likely be able to ascertain who is is provided for visual of the meeting.
on 1 /Web - speaking or what they were saying. Best if only one person speaks at a
Y time.
conf2rencing We will need to determine how we
will archive and store the meetings.
. After the room is equipped . Likely more complicated than other Per Jim Teece at Project A: Cost considerations include level of
other meetings options because of equipment inexpensive IP camera is quality of all equipment
(commissions,special installation, requires staff time prior between$1000-$2500 Quality of stream depends on
meetings could be webcast to and after meeting Minicaster which sends the video adequate lighting and quality of
-
from the Siskiyou Room). . High-end equipment=expensive to the internet is$1500 equipment
#4. ,.., but high quality stream Cost for microphones depends Must use a streaming website or
. Low-end equipment= less money on the type(built into the purchase a dedicated streaming
SiskiyoU Rborn but low quality stream camera, lapel clip on or free server
Live°Streaming standing on table)but they must Ustream.com allows for live
,• be wired to the camera or get streaming video and archiving video.
Webcast wireless microphones which cost
more Jim Teece has offered to test this
Use ustream.com for free just to type of equipment at an upcoming
stream (ad supported)pay for a Council study session if the Council
ustream.com account(city logo would like a demonstration.
etc
CITY OF
ASHLAND
Council Communication
July 16, 2012, Study Session
Continued discussion and direction to staff regarding enterprise zone designation
FROM:
Dave Kanner, city administrator, dave.kanner @ashland.or.us,
SUMMARY
At its June 18 study session, the City Council directed staff to move forward with preparing the
necessary resolution to have the City of Ashland join either the Medford or Jackson County Enterprise
Zone. The Enterprise Zone is a legislatively created economic development program under which
traded sector businesses can gain property tax breaks for making certain capital and personal property
investments. Staff needs additional direction as to which properties to include in a City of Ashland
enterprise zone.
BACKGROUND AND POLICY IMPLICATIONS:
The Oregon legislature created enterprise zones as a local option property tax incentive for traded
sector businesses that make eligible real or personal property investments. The criteria for business
eligibility for the standard, three-year property tax exemption benefit is fixed for all zones. Zone
sponsors can set certain criteria requirements for granting the additional two years of exemption
benefit for high wage new jobs. Businesses must be a trade sector business—creating goods or
services in the area and selling against competition from outside of region's market area—USA or
global. New investments made by an eligible business must be eligible investments—real or fixed
property assets or personal property investment of$50,000 or more if new investments are made at an
existing building—the current assessed value remains a property tax liability for business.
Existing businesses operating inside the enterprise zone are required to add 10% to their current
employment level. For instance, if the business has 50 employees it must add 5 new full time
employees. For high wage jobs created from the new investment, the eligible business can apply for
an extra two years of exemption from property taxes on new investments. High wage jobs in Jackson
County are defined as: wages plus non-mandatory benefits totaling $51,058 per year or($34,039
average annual wage in Jackson County times 1.5 = $51,058).
The Council requested that staff explore whether it would be possible for Ashland to join Medford's
enterprise zone, which includes an e-commerce zone overlay. Businesses in e-commerce zones are
eligible for income tax breaks from the state. These businesses tend to be web-based and therefore do
not make major investments in real property improvements or personal property purchases.
Unfortunately, Medford's zone is limited to its urban growth boundary and cannot be expanded.
What's more, the state limits the number of available e-commerce designations and all have been
dispensed. Unless the legislature acts to expand the number of available e-commerce zones, Ashland
will have to wait until another jurisdiction either gives up or loses its e-commerce zone designation
before it can acquire an e-commerce zone designation of its own.
Page] of 2
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CITY OF
ASHLAND
Because Medford cannot expand its zone, Ashland's only immediate option is to join Jackson
County's enterprise zone. Staff has prepared a memo and maps (attached) showing where employment
and industrial lands are located in the City of Ashland, as these are the lands that would logically be
included in an enterprise zone. Staff now seeks direction as to which of these "nodes" to include in an
enterprise zone.
FISCAL IMPLICATIONS:
N/A
STAFF RECOMMENDATION AND REQUESTED ACTION:
Staff recommends including all three nodes in an enterprise zone.
SUGGESTED MOTION:
N/A
ATTACHMENTS:
Memo from Bill Molnar regarding potential enterprise zones
Draft enterprise zone maps
Page 2 of 2
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CITY OF
ASHLAND
Memo
DATE: 7/11/2012
TO: Dave Kanner, City Administrator
FROM: Bill Molnar, Community Development Department
RE: Evaluation of Potential Enterprise Zones
Attached you'll find information with respect to three potential Enterprise Zones. With a few exceptions,
the boundaries of the potential enterprise zone are rather inclusive of neighboring lands zoned
Employment (E-1); Industrial (M-1) and Croman Mill (CM). The draft boundaries not only include
lands within the city limits, but also lands within Ashland's Urban Growth Boundary, with a
Comprehensive Plan designation that would permit future business and employment development upon
incorporation into the City of Ashland. The maps identify three potential zones:
Enterprise Zone West—This zone is primarily made up of properties under the E-1; Employment
zoning designation. The majority of the area is comprised of the railroad property (approx. 20-acres) and
existing employment lands south of Heresy Street. The railroad property has documented underground
contamination that would necessitate some level of clean-up/remediation prior to consideration for
development.
Enterprise Zone East—Node A —This zone consists of the largest amount of developable land. The
abandoned Croman Mill site is a key piece of this potential zone, while the employment lands north of
the railroad tracks around Jefferson Ave. and Washington Street make up an important portion of the
remainder. The Crowson Road light industrial park served by Benson Way has been suggested for
possible inclusion. The area is generally built out with smaller light industrial uses, with only a few
vacant parcels available for new development.
Enterprise Zone East—Node B- Of the three potential areas identified for consideration, this area is
most questionable. A significant portion is associated with the operation of the Ashland Municipal
Airport, which is under the control and ownership of the City of Ashland. Additionally, this is the only
potential zone containing land zoned C-1; Commercial. The approximately 13.5 acres encompassing the
past Ashland Windmill Inn hotel accommodations and conference center have been included within the
proposed boundary. While currently nothing is in the works, the Ashland Hills site is a prime candidate
for future re-development. While the current Commercial zoning designation supports retail businesses
and professional office space, the enterprise zone designation may present an opportunity to influence
future employment land uses in contrast to the traditional, yet troublesome, interchange commercial land
uses (i.e. service stations, fast food, etc.).
COMMUNITY DEVELOPMENT DEPARTMENT Tel:541 488.5305
51 Winbum Way Fax:541-552-2050
Ashland,Oregon 97520 TTY: 800-735-2900
per w �,
.ashland.or.us
CITY OF
-ASHLAND
June 22,2012
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