HomeMy WebLinkAbout2014-0808 Council Goals MIN
City Council - Goal Setting
July 11, 2014
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MINUTES FOR THE GOAL SETTING SESSION
ASHLAND CITY COUNCIL
Friday, August 8, 2014
Siskiyou Room, 51 Winburn Way
Goal Setting began at 8:30 a.m.
Mayor Stromberg, Councilors Voisin, Morris, Lemhouse, Slattery, Rosenthal and Marsh were present.
Staff. City Administrator Dave Kanner was in attendance.
Council reviewed the strategic planning goals and objectives that had been agreed to at its
meeting of July 11, 2014, and went through each set of goals and objectives to determine which
should remain on the list and which should be removed. After discussion, Council agreed to the
changes shown in the attached document. Council agreed that they would send ideas for specific
actions to achieve objectives to City Administrator Dave Kanner, who would compile them into
the document and seek staff feedback on what staff believes it can do. Council agreed to meet
again on August 28, from 8:30 to 12:30 to review that input.
Mr. Kanner noted that the City is allowed to ask three local questions in the citizen survey that
will be conducted by the National Research Center this fall. He suggested questions that might
relate to the strategic planning effort around economic development, social services and city hall
replacement. Councilors agreed to send their ideas for questions to Mr. Kanner, who would
bring them back for discussion at the September 2nd Council business meeting.
Meeting adjourned at 2:30 p.m.
Respectfully submitted,
Dave Kanner, City Administrator
Council Study Session - August 8, 2014
Strategic Planning/Goals
Government
Leverage our regional and state relationships to increase
effectiveness in relevant policy arenas
1) Develop plan for coordination with Jackson County on the following:
a. County Road Improvements within the City limits
b. Weed abatement on County land within the UGB
2) Create mechanism for developing stronger relationships between Mayor/Council and
County Commissioners
Formatted: Not Strikethrough
- - - -
C, mmittee levels
sustainability over time
e. Expand regional iiivelvement ifi LOC aetk,ifies with other Rogue Valley ei
Ifftpre~Maintain coordination and regular communication with State Legislators
a. Potential for regular reports to Council from assigned Councilor from Legislative
hotline (during legislative session only)
b. Explore the utilization of other forms of legislative representation (lobbyist,
dedicated staff, etc)
c. Develop a local legislative agenda prior to the session (possibly with Ashland
Coalition partners)
f} _ Continue to engage state and federal Representatives on issues affecting the
Ashland Forest Resiliency (AFR) project
7) Develop meehanism for-reporting ftom Administfatof and/or Department Heads to
8) ldefifi6, issues that have direet impaet'Felevanee to ouf eammufiky as early as possible
-z i ----Be aeoessible to and eRgage With Fegional Economic Development paFtnefs
1x46)-_--WaflE - to eExpand/offer County heath/social services in Ashland
Promote effective citizen communication and engagement
• Engage boards and commissions in supporting the strategic plan
• Engage community in conversation about core services, desired
service levels and funding mechanisms
• Develop leadership that sustains both commissions and council
1) Evaluate existing communication tools currently in use, such as:
a. Open City Hall
b. Listserve
c. RVTV
d. Newspapers
e. City website
f - Formatted: Normal, Indent: Left: 0.75"
24 L Expand and promote those tools that are most effective, meaningful and f---- Formatted: Normal, Indent: Left: 0.75", No 1
efficient for the public to use for understanding an issue (fact gathering), enabling bullets or numbering
participation, providing avenues for input to Council and being made aware of
decisions made.
3) Develop a "Faet Base" too! to assist Mayor~Gauneil and siaff in communieatifig with
engaged but less than fiAly infofmed eitizens
g. Repackage and make more accessible Council Communication documents to . Formatted: Normal, Indent: Left: 0.5", No
bullets or numbering
assist in informing the public on issues.
41
34 h. Explore the use of Town Hall style meetings for Council/public interaction. f Formatted: Normal, No bullets or numbering
64 i_Explore "City Walk" style outreach program (Council and staff proactive personal - - Formatted: Normal, No bullets or numbering
engagement in the community).
..nl and n n` uet ti'e`" "On their 4....4:,
in addiiian to operational effefts.
Io)_'_f_____„Use the Mayor's State of the City (SOC) address to honor, recognize and
appreciate community/volunteer involvement.
a. Incorporate Ragland Award activities (and other potential volunteer related
activities) with SOC
Support and empower our community partners.
- _ - _ - Formatted: Normal, No bullets or numbering
~r nT T -
0 Mt. Ashland
♦ Pa-ks de elan n l""" ter sustainable plan fnr_P8 D n r-N+invv~
1) Look for ways to monitor and support changes at Southern Oregon University.
a. Consider a tuition scholarship program for local students.
b. City Administrator to meet regularly with SOU president.
c. Get quarterly reports from Faculty Senate.
2) Reeag"iz" the °ee~efnie impaet eAmonitor and support Mt. Ashland as a major regional
recreational facility.
a. Continue City oversight of the environmental impacts of the ski area as they relate to
Ashland.
3) Look for appot4unities to Support the non-profit and cultural entities in the community.
a. Review and revamp the social service grant process
4) Support RVTD in fultillin and nd expanding its mission. '
a. Support RVTD request for additional funding. - Formatted: Indent: First line: 0.s^
5) Continue to develop a strong Coune-il"Park'S C-0FHfHiSSiE)A FelatiOHShip through regula
meetings and di
Ident~ff and support core City services
Organization
se-owEvaluate real property and facility assets to
strategically support city mission and goals.
1) Identify and evaluate underperforming assets.
2) Cultivate external funding opportunities
3) Examine city hall replacement and other facility needs.
4) Examine long term use of Imperatrice property.
Ensure that we have a trained staff adequate to support
the organization's work.
1) Use existing leadership to train and mentor.
2) Grow leadership within.
3) Develop appropriate succession plans.
4) Match staffing with work plans.
5) Maintain a challenging and creative work environment.
6) Explore housing and cost-of-living incentives to encourage employees to live in Ashland.
7) Examine benefit packages to ensure they aid in recruiting the best employees.
People
Seek opportunities to enable all citizens to meet basic
needs.
1) Examine means and methods by which to improve access to mental health services for
Ashland citizens who need them.
2) Support and promote, through policy, programs that make the City affordable to live in.
a. Pursue affordable housing opportunities, especially workforce housing. Identify
specific incentives for developers to build more affordable housing.
3) Leverage partnerships with non-profit and private entities to build social equity
programming.
Develop supports to enable citizens to age in
ok eAshland.
1) Support and augment existing programs.
2) Provide links to local non-profit support organizations on City web site.
3) With Parks Commission, explore expansion of the Senior Center and senior services.
Make Ashland an even more family friendly community.
4~-Seek pathways for- SOU students to remain in the eommunity-.
Use grant funds to support educational programs in the community.
2) Provide City suppaFt promotion and marketing of to family-oriented events.
3) Support land-use plans and policies that encourage family-friendly neighborhoods.
f9regrams. initiatives that make the City off-ordable to Uv%~
Environment
Protect the integrity and safety of the watershed.
1) Peel are eaefdinate s aratind it.
2) Implement and maintain the Ashland Forest Resiliency project.
3) Educate and engage the community in watershed stewardship.
a. Declare a "year of the watershed" and coordinate activities around it.
,Enhance and expand natural and recreational resources
1) Work with the local bicycle community on enhancement of recreational opportunities.
2) Analyze and expand eco-tourism opportunities.
3) Support Mt. Ashland in diversifying eco-friendly recreational opportunities.
4) Examine and improve the process for obtaining permits for bicycle and road race events. {comment [kil. on i.
Support local micro-agriculture and food production
1) Design ken use policies that allow and encourage micro-agriculture.
a. Encourage the development of community gardens, farmer's markets, truck gardens
and infrastructure.
Prepare the community for the 4sk ffi , {l'^e,
earthquakes. and natural and human-made disasters.
1) Address the seismic vulnerability of downtown.
2) Develop a comprehensive, at-home disaster preparedness program for all citizens.
:3) Complete the taoties ealled for- in the Water Master Plan.
Empower Me Community Development Department to
eff-eetively develop and implement land use planning.
Plan its enti el)
2) Complete land use reN,iskm+s-.
3) Examine foFm based master planning appr-aaelies.
Update the Comprehensive Plan in its entire(y.
Develop and support land use and transportation policies
to achieve sustainable development.
1) Develop infill and compact urban form policies. (Assigned to Planning Commission.)
2) Support alternative transportation choices.
3) Create incentives and ordinances for energy-efficient buildings.
Encourage and/or develop public spaces that build
community and promote interaction.
Economy
Seek opportunities to diversify the economy in
coordination with the Economic Development Stratg&.
1) Support film industry growth.
3) Examine and remove barriers to business start up opportunities.
4) Look for opportunities to develop and support eco-tourism.
5) Support the alternative health sector of the local economy.
Nurture emerging new technologies
1) Position ourselves as a location where high-tech businesses want to grow
2) Promote the e-commerce zone
Market and further develop the Ashland Fiber Network
1) Complete and implement the five -yewAFN business plan
Diversify transportation and shipping options
1) Strengthen the Ashland municipal airport as an enterprise.
r .
4) Develop and encourage alternative transportation options.
Ensure that commercial and industrial areas are
available for development
1) Create predictable pathways for development of employment land.
2) Examine Croman redevelopment plan.
3) Evaluate the prospects for the redevelopment of the railroad property.
4) Use existing financial tools to support re-development.
pment strategy
develo
Embrace and plan ahead for emerging social trends that
might impact the economy and vitality of the community.
Energy and Infrastructure
Be proactive in using best practices in infrastructure
management and modernization.
1) Re-examine and review master plans and SDCs on regular basis.
2) Complete downtown transportation plan element.
3) Expand public transportation options.
4) Keep public services efficient, innovative and affordable.
5) Remain current on infrastructure and delivery systems for alternative energy
transportation options.
Prepare for the impact of climate change on the
community.
Reduce energy dependence through local energy
1) Seek energy independenee~neutpa"4y
generation.
Seek carbon neutrality.
3) Develop rigorous conservation plans for energy and water.
4) Complete internal and community-based sustainability plans. commtM [1a]:On noldpending Conservation
Commission presentation on STAR framework.
Public Safety
Support innovative programs that protect the community