HomeMy WebLinkAboutPresentation Ashland Transit Triangle
Ashland Transit Triangle:
Strategic Approach to Implementation
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Phase I of the Transit Triangle Study
Conducted in the Fall of 2015
Tasks Completed:
• Market analysis
• Initial developer interviews
• Demographic analysis
• Analysis of current zoning
• Pro forma testing conducted
• Detailed site-level analysis conducted at 3 sites across the
study area
Demographics
Market Segmentation: ESRI Tapestry
Housing from Envision Balanced Housing Model, Jackson Co. 2013
Age
Median Age Comparisons:
Ashland 43.9
Jackson Co. 42.5
Population Pryamid Portland 36.3
Oregon 38.7
85 years and over
80 to 84 years ® 2013 ACS (5 year estimates) via Social Explorer
75 to 79 years Table SE:T12.
70 to 74 years
65 to 69 years
60 to 64 years
55 to 59 years
50 to 54 years
45 to 49 years
40 to 44 years
35 to 39 years
30 to 34 years
25 to 29 years
20 to 24 years *~s~9Ei~pmE,
15 to 19 years
10 to 14 years
5 to 9 years
Under 5 years
. Female ■ Male
-10000 -8000 -6000 -4000 -2000 0 2000 4000 6000 8000 10000
Source: Census, ACS Table 601001
Geography: City of Ashland
Age
Median Age Comparisons:
Ashland 43.9
Jackson Co. 42.5
Population Pryamid Portland 36.3
85 years and over Oregon 38.7
80 to 84 years
75 to 79 years
70 to 74 years 2013 ACS (5 year estimates) via Social Explorer
65 to 69 years Table SE:T12.
60 to 64 years
55 to 59 years
50 to 54 years ,
4-1
45 to 49 years
0
U 40 to 44 years
35 to 39 years
30 to 34 years .
25 to 29 years
20 to 24 years
15 to 19 years
10 to 14 years
5 to 9 years
Under 5 years
(1200) (1000) (800) (600) (400) (200) 0 200 400 600 800 1000 1200
Persons
■ Female ■ Male
Source: Census, ACS Table 601001
Geography: City of Ashland
Who Lives in
Ashland?
Tapestry Market Segments 0 Young professional families and singles
• Retirees
Senior Escapes
In Style 3%
5%
Silver & Gold
7%
x Emerald City
Set to Impress
8%
~k
The Great Outdoors
9%
College Towns
15% Golden Years
23%
Source: ESRI Tapestry
Geography: City of Ashland
Adk
.lifeMode Group.* Senior Styles
9B
Golden Years
Households: • 000
, .
w Average Household Size: 2.05
ICI
Median A.- 0
Median Household Income: 000
NINE e ,
V '7
w '
WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
Independent, active seniors nearing the end • This older market has a median age of • Golden Years residents are well educated-20% have
of their careers or already in retirement best 51 years and a disproportionate share graduate or professional degrees, 26% have bachelors
describes Golden Years residents. This market is (nearly 30%) of residents aged 65 years degrees, and 26% have some college credits.
primarily singles living alone or empty nesters. or older. • Unemployment is low at 7% (Index 76), but so is labor
Those still active in the labor force are employed • Single-person households (over 40%) and force participation at 55% (Index 88), due to residents
in professional occupations; however, these married-couple families with no children reaching retirement.
consumers are actively pursuing a variety of (one-third) dominate these neighborhoods; •
leisure interests-travel, sports, dining out, Median household income is higher in this market,
average household size is low at 2.05 more than $61,000. Although wages still provide
museums, and concerts. They are involved, (Index 79).
focused on physical fitness, and enjoying their income to 2 out of 3 households, earned income is
lives. This market is smaller, but growing, • Most of the housing was built after 1970; available from investments (Index 172), Social Security
and financially secure. approximately 43% of householders live benefits (Index 153), and retirement income (Index 149).
in single-family homes and 42% in . These consumers are well connected: Internet access
multiunit dwellings. is used for everything from shopping or paying bills to
• These neighborhoods are found in large monitoring investments and entertainment.
metropolitan areas, outside central cities, • They are generous supporters of the arts and
scattered across the US. charitable organizations.
moffilla. 40 TAPESTRY • They keep their landlines and view cell phones more
SEGMENTATION as a convenience.
Qsrl.com/tapestry tI te;Tf.ond of+csen th r.)fi flocswmentratelvthe US r)tea ru!tgA,_Jny100-
Consumer preferences are. estimated from data by GIK MRL
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WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS
Emerald City's denizens live in lower-density neighborhoods • There are mostly older, established • Well educated, these consumers research
of urban areas throughout the country. Young and mobile, neighborhoods with homes built before products carefully before making purchases.
they are more likely to rent. Well educated and well 1960; around 30% built before 1940. • They buy natural, green, and environmentally
employed, half have a college degree and a professional • Just over half of all homes are friendly products.
occupation. Incomes close to the US median come renter occupied.
primarily from wages and self-employment. This group is • Very conscious of nutrition, they regularly
highly connected, using the Internet for entertainment •Single-person and nonfamily types buy and eat organic foods.
and making environmentally friendly purchases. Long make up over half of all households. • Cell phones and text messaging are
hours on the Internet are balanced with time at the gym. • Median home value and average rent are a huge part of everyday life.
Many embrace the "foodie" culture and enjoy cooking slightly above the US levels; around half of • They place importance on learning
adventurous meals using local and organic foods. Music owned homes are worth $150,000-$300,000. new things to keep life fresh and variable.
and art are major sources of enjoyment. They travel
frequently, both personally and for business. • They are interested in the fine arts and
especially enjoy listening to music.
TAPESTRY-
SEGMENTATION
esrixorn/tapestry ore ThelrrJexrepresent, theratloof the Segment mtetottrUS rate rnultipllmiby 100.
';on.umer preferences are eetnmated from data by G% Mkl,
Persons per HousePersons per Household by Tenure
100%
12 % 12%
90%
80% 9% 16%
70%
60% 42/ 30%
50%
M-
40%
30%
20i° 37% 43%
10%
0%
Owner Renter
1-person household ■ 2-person household ■ 3-person household ■ 4-or-more-person household
Income
Median Income Comparisons:
Ashland $45,596
Jackson Co. $44,005
1,800 Portland $52,657
1,600 Oregon $50,229
1,400 2013 ACS (5 year estimates) via Social Explorer Table
SE: T57.
1,200
1,000
0
t
Ln
Z3
0 800
600
400
200
Less than $10,000 to $15,000 to $25,000 to $35,000 to $50,000 to $75,000 to $100,000 to $150,000 to $200,000 or
$10,000 $14,999 $24,999 $34,999 $49,999 $74,999 $99,999 $149,999 $199,999 more
Source: Census, ACS
Geography: City of Ashland
Incomes Converted to Affordable Rents (30%)
1,800
1,600
1,400
1,200
-2 1,000
0
v
0 800
600
400
200
$250 $250 to $375 to $625 to $875 to $1,250 to $1,875 to $2,500 to $3,750 to $5,000 +
$375 $625 $875 $1,250 $1,875 $2,500 $3,750 $5,000
Source: Census, ACS
Geography: City of Ashland
Housing
7000
Renter 6000
45%
sooo
4000
0
v
0
= 3000
Owner 2000
55%
1000
0
Single Family Townhome Multifamily Mobile Home
Source: Census, ACS
Geography: City of Ashland
What impacts development performance?
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Landscaping
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Building-Level
Development Feasibility Analysis
Development Analysis:
Common Assumptions
• Land Costs: Maximum price in study area is about $25 / Sq Ft (from
interviews)
• Achievable rents for new construction:
• Residential rent range: $1.75 - $1.90 per square foot
• Residential sale price range: ^'$250,000 - $300,000
• Commercial rents:
• Retail: $15-20 / sq ft
• Office: $15-20 / sq ft
• Construction costs:
• $120-150 / sq ft
• Required Return Rates
• 10% IRR
• 20% Rate of Return (for for-sale units)
Current Zoning Map
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~ City Limits C-1 R-1-3.5 4K~
Urban Growth Boundary - C-1-D R-1-5
® P-overlay E-1 R-1-7.5
4
Airport Overlay HC R-2
w
Freeway Overlay M-1 R-3
® Residential Overlay NM RR .5
Taxlots R-1-10 - RR-1
. CM so
Building Prototypes
• Several prototype buildings were modeled
• The building started being built to current zoning code
• Several strategies were applied to modify the building to make it
more feasible
• The final building prototype was used as a model for future changes
Mixed-Use
Apartment & Retail
C-1 ;
f
Site Characteristics Current Zoning Market Feasible Change
{
Lot Size (Sq Ft) 20,000 20,000 0%
:
Max Land Cost (/Sq Ft) $23 $25 9%'
Height (Stories) 3 3 00/0
Parking Spaces 30 (1 per Unit) 28 (1 per Unit) -6%
Units on Site 14 20 43%
Density (Net) 30 DU / Acre 44 DU / Acre 46%
.............i
Floor Area Ratio 0.95 1.17 23%
Landscaping 15% 100/0 -50%
Project Value $3.7 Million $4.5 Million 22%
. : . . .
Average Unit Size 775 sq ft 655 sq ft -15%
.
Unit Rent $1,473 /month $1,211 /month -18%
($1.90 / sq ft) ($1.85 / sq ft)
Affordability AMI) 131% 108% -18%
(100% AMI for family of 2: $44,800)
Mid-Rise Apartment
a
R-3
6-k A
sr.: ..v..
Site Characteristics Current Zoning Market Feasible Change
Lot Size (Sq Ft) 10,000 10,000 0%'
Max Land Cost (/Sq Ft) $16 $25 56%:
............................................................................................i.............................................................................................
Height (Stories) 2 3 50%?
Parking Spaces 4 (1 per Unit) 14 (1 per Unit) 250%
Units on Site 4 14 250%:
Density (Net) 19 DU / Acre 61 DU / Acre 221%
Floor Area Ratio 0.53 1.04 96%
g 55% 15/o 0 -73/o 0
Landscapin
.
(because of density caps)
Project Value $1 Million $2 Million 100%
Average Unit Size 1000 sq ft 630 sq ft -37%:
.............................................................................................i...............................
Unit Rent $1,750 /month $1,072 /month
($1.75 / Sq Ft) 1.70 S Ft 39%
s............................................................................................,.............................................................................................,..
...............................................................
Affordability AMI) 156% 96% _ o/o
(100% AMI for family of 2: $44,800) 38
i
F TI
Mixed-Use
Apartment & Retail
C-1 E
Site Characteristics Current Zoning Market Feasible Change
Lot Size (Sq Ft) 20,000 20,000 0%
Max Land Cost (/Sq Ft) $23 $25 9%:
Height (Stories) 3 3 0%:
Parking Spaces 30 (1 per Unit) 28 (1 per Unit) -6%
Units on Site 14 20 43%
Density (Net) 30 DU / Acre 44 DU / Acre 46%
Floor Area Ratio 0.95 1.17 23%
. . . . .
Landscaping 15% 10% -50%:
Project Value $3.7 Million $4.5 Million 22%:
Average Unit Size 775 sq ft 655 sq ft -15%:
$1,473 /month $1,211 /month Unit Rent -18%:
($1,90 / sq ft) ($1.85 / sq ft)
Affordability AMI) 131% 108% -18%:
(100% AMI for family of 2: $44,800)
. . . . . .
Mid-Rise Apartment
R-3
"C
r
A
........................................................I' "r"........ ..r.,...:.~.~nv'shs`r.
Site Characteristics Current Zoning Market Feasible Change
Lot Size (Sq Ft) 10,000 10,000 0%
Max Land Cost (/Sq Ft) $16 $25 56%
y................................................................. i
Height (Stories) 2 3 50%
:
Parking Spaces 4 (1 per Unit) 14 (1 per Unit) 250%
Units on Site 4 14 250%
Density (Net) 19 DU / Acre 61 DU / Acre 221%
Floor Area Ratio 0.53 1.04 96%:
55% 15% -73%::
Landscaping (because of density caps)
Project Value $1 Million $2 Million 100%
Average Unit Size 1000 sq ft 630 sq ft -37%
.............................................................................................Y...................................................................................................
.....................................................................................>.................................................................;
$1,750 /month $1,072 /month Unit Rent -39%
($1.75 sq Ft) ($1.70 / sq Ft) s............................................................................................;..................................................
...........................................;.................................................................;
Affordability AMI) 156% 96% -38%
(100% AMI for family of 2: $44,800)
. . • . . .
Mixed-Use
,
Office Retail
rr I ~[_Tr r 4", loser
C-1 or E-1 ~ ~71
i
AH ~7 ~e ~ Iw I i II ~'~.IP! II
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rig
MAU-
Site Characteristics Current Zoning Market Feasible Change
Lot Size (Sq Ft) 20,000 20,000: 00/0
Max Land Cost (/Sq Ft) $10 $25 150%
Height (Stories) 3 3 00/0
Parking Spaces 34 (2.5 per 1000 sq ft) 33 (1.67 per 1000 sq ft) _3%
Density (Net) 60 Emp / Acre ' 78 Emp / Acre 3 0%
Floor Area Ratio 0.75 0.98 31%
Landscaping 15% 100/0
-50%
Project Value $2.8 Million $3.9 Million 39%
.............................................................................................i......................................................................................................
.......................................................................................................................
Flex Employment
Office
a
E-1 r 7-7
w.~
i
Site Characteristics Current Zoning Market Feasible Change
Lot Size (Sq Ft) 10,000 10,000 0%
Max Land Cost (/Sq Ft) $22 $23 5%`
Height (Stories) 2 2 p%
Parking Spaces 14 (2 per 1000) 15 (2 per 1000) 7%
Density (Net) 69 Emp / Acre 74 Emp / Acre 7%
Floor Area Ratio 0.72 0.76 6%
Landscaping 15% 10% -33%
<............................................................................................; ;
;
Project Value $1.5 million $1.6 Million 7%
i............ ..................................i............................................................................................i...............................................
..............................................i.................................................................i
Conclusions
• Current average commercial rents are too low in the corridor to support new
construction
• Required rents for residential spaces are higher than market
• Making the public improvements in the corridor will stimulate the market for
development
• The current zoning is quite restrictive and prevents a feasible unit form being
constructed
• The zoning changes that would be effective are:
• Slightly lower commercial parking rates
• Slightly less landscaping
• Eliminate the maximum units per acre cap
• The unit per acre cap in the zoning is out of sync with the FAR otherwise
permitted
• Since the unit cap is low, it forces a larger unit than would otherwise be built
• Larger units are more expensive and there is limited market for them
Possible Solutions examined in Phase 2
• Focus on mixed use residential in the corridor
• Adjust the prototype to best meet market conditions
• Smaller specialized commercial space to achieve $20 per foot rent
• Encourage smaller apartments to meet rent thresholds and
affordability
• Attempt to develop a prototype that can pay land costs in the are and
still be affordable to the median income household
• Assume that land costs will be about $25 per foot
• Develop visualizations to guide development standards
• Develop build out scenarios to evaluate impacts and
benefits.
Mixed-Use
"Doesn't look A
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(current zoning 13.5 du/acre)
Stepback No Stepback
44.5 Du/acre 48.7
51.1 55
56.2 60
Prototype Summary for 3 story mixed use
(current zoning allows 7 units)
Building Characteristics 1896 Ashland St.
: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . : . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . :
Lot Size (Sq Ft) 25,492
: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . : . . . . . . . . .
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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . :
Land Cost $14.57- $25
Height (Stories) 3
. . . . :
: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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. . . . .
Parking Spaces 31(1 per unit)
Units on Site 31
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: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Housing Density (Per Acre) 52.4
Jobs on Site 6
Employment Density (Per Acre) 4.6
Floor Area Ratio 1.06
Landscaping 15%
:
: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Project Value $5.45 million
: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . :
Average Unit Size 600 Sq Ft
: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Unit Rent $1,110 /month
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Scenario Summary9
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Development Characteristics Summary New
People 1,072
People per Net Residential Acre 68.6
. : . . . . . . .
Housing Units (Multifamily) 876
. . .
Land Area (Acres) 15.37
. . : . .
Housing units per Net Residential Acre 56.0
Jobs (Retail) 79
. . . . . . .
Land Area (Acres) 1.71
. : . .
Jobs per Net Employment Acre 45.3
. : . . .
Households 823
Average Household Size 1.3
.
. . . . . . . . : .
Conclusions
• The current zoning's limits on units per acre are a severe limit to
affordable housing.
• Market units size would be between 500 square foot studio to 750
square foot 2 bedrooms, with current market being for smaller units
to react to the 80% of renters that are one and two person
households
• That would lead to about 40 to 70 units per acre as the most natural
result based on the FAR permitted by the zoning standards
• The unit limits in the zoning code are far below what is otherwise
achievable
• In other words, the zoning creates an unsolvable problem
• This forces a large, more expensive unit.
Conclusions
• The study of buildings and modeling various solutions yielded a
variety of buildings that are far more feasible and affordable than
current zoning
• The solutions range from 2.5 story residential style buildings to 4
story mixed use buildings
• Densities would range from about 40 units an acre to almost 70 units
per acre, depending oon the size of the units and the height of the
buildings
• Given our assumptions, costs would range from about $1,000 a
month to $1,300 a month, although actual land and construction
costs will vary. This is approximately what a median income
household can afford in Ashland.
• This suggests that a targeted program of change for the Transit
Triangle would be effective in encouraging the development of more
mixed use projects
Caveats and Cautions
• Different solutions should be developed for different zoning districts
and situation in the Triangle
• Strong incentives should be developed to encourage smaller
affordable units rather than large units, vacation rentals, or
condominiums
• Incentives should be developed to encourage housing affordable to
lower income persons
• Appropriate design standards should be developed at the same time
• Implementation of the public improvements adopted in prior plans
should be accelerated, they will enhance the attractiveness for
investment
Proposal:
Authorize a process to prepare the following modifications and plans
1. Develop a Zoning Overlay for the C1 and E-1 that lift the
density cap, and implement other small changes in the
zoning changes
2. Evaluate Changes for the R-2 and R-3 zones when property
fronts one of the Triangle arterials.
3. Develop improved Site Design Standards for this area and
for the new zoning standards
4. Clean up and consolidation of all the previous overlays
5. Develop Recommendations for an accelerated
improvement strategy of the existing adopted plans
6. Develop inclusionary zoning strategy to comply with the
new state law.
7. Investigate other incentives and regulations that will
encourage affordable units.