HomeMy WebLinkAbout2022-04-12 Planning MIN
ASHLAND PLANNING COMMISSION
STUDY SESSION
Minutes
April 12, 2022
I. CALL TO ORDER: 7:00 PM, via Zoom
Chair Haywood Norton called the meeting to order at 7:00 p.m.
Commissioners Present: Staff Present:
Michael Dawkins Bill Molnar, Community Development Director
Haywood Norton Brandon Goldman, Planning Manager
Roger Pearce Derek Severson, Senior Planner
Lynn Thompson Aaron Anderson, Associate Planner
Lisa Verner Michael Sullivan, Administrative Assistant
Kerry KenCairn
Doug Knauer
Absent Members: Council Liaison:
None Paula Hyatt
II. ANNOUNCEMENTS
Community Development Director Bill Molnar made the following announcements:
The Social Equity and Racial justice (SERJ) Commission requested that a Commissioner from the Planning and
Housing and Human Services Commissions attend
III. PUBLIC FORUM - None
IV. DISCUSSION ITEMS
A.Ashland Housing Production Strategy project introduction, presentation by ECONorthwest
Planning Manager Brandon Goldman outlined how the City of Ashland initiated the development of the Housing Production
Strategy (HPS) to identify and prioritize a variety of actions that the City can take to accommodate needed housing. The City of
Ashland received a grant from the State Department of Land Conservation and Development (DLCD) to undertake this effort, with
consultant services provided by ECONorthwest. The draft HPS report is expected to be completed the end of 2022, at which time
the City will have a hearings-ready draft and will schedule hearings before the Planning Commission and the City Council to adopt
the Housing Production Strategy by May 2023. Completion of a Housing Production Strategy, following adoption of a Housing
Capacity Analysis, is a new requirement adopted by the Oregon Legislature through passage of House Bill 2003 in 2019. The
HPS will be informed by the recently adopted Ashland Housing Capacity Analysis and the goals and policies within the Housing
Element of the Comprehensive Plan.
The final Housing Production Strategy report will identify a set of specific actions the city will undertake over an 8 year period to
promote the development of needed housing. Such actions may include land use ordinance amendments, zoning changes,
financial incentives, and other actions within the City’s purview (see attachment #1).
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March 22, 2022
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Mr. Goldman welcomed Beth Goodman from ECONorthwest to present their initial findings. Also in attendance were
Commissioners Rich Rohde and Echo Fields from the Housing and Human Services Commission, both of whom will be serving
alongside Commissioners Lisa Verner and Kerry KenCairn on the Housing Production Strategy Advisory Committee. Ms.
Goodman began by giving an overview of the plans and goals of the Housing Production Strategy for the next year. She detailed
how the HPS would develop strategies to meet the City’s future housing needs which would then be implemented over the course
of an eight year period. At the end of that period the City will develop another HPS report to address any remaining housing
needs (see Attachment #2).
Ms. Goodman gave a presentation regarding the various housing issues within the City. These included the high percentage of
cost-burdened home-owners and renters in Ashland, the exorbitant cost of homes for first time buyers, and the economic disparity
that the elderly, minority groups, and disabled experience in the City. She also noted the rise in homelessness within Jackson
County. She added that her team had thus far been unable to gather accurate data on homelessness in Ashland specifically, but
that the homelessness situation in Jackson County was desperate.
Ms. Goodman also laid out the various courses of action that cities can take to create more affordable housing. These ranged
from less impactful to more impactful, and included: production of informational materials; partnerships to leverage efforts and
resources; removing regulatory barriers for developers; waiving or reducing upfront or ongoing charges on development;
allocating funding; and direct land acquisition and disposition. Ms. Goodman stated that cities are rarely developers of housing,
and that affordable housing built by private developers is usually government subsidized.
Questions and Discussion
Commissioner Knauer asked if the HPS will examine how private developers are overburdened with development costs and if the
result is expensive homes outside the reach of those with lower incomes. Ms. Goodman replied that private developers will
typically tend towards higher priced housing development because that yields a higher profit. Commissioner Verner pointed out
that such private developments do not serve the lowest 36% of renters and buyers in the City.
Commissioner Pearce requested that Ms. Goodman provide context for the percentage of cost-burdened renters and
homeowners in relation to the rest of Oregon. She replied that the cost for homeowners was actually lower in the City due to its
expensive housing market. Because the average home sale price in Ashland is so great (approximately $550,000) many who
would normally own houses are unable to afford them and therefore the number of cost-burdened owners is relatively low.
Commissioner Fields asked that a breakdown of gender be included in the study, especially regarding elderly, single women and
their intersection around income. Ms. Goodman responded that it would be factored into the HPS.
Council Liaison Paula Hyatt requested information on the data sources that will be used over the course of the HPS. Ms.
Goodman informed her that the decennial census is less useful for studies because of its limited criteria. The annual census data
will be compiled from the last five years and examined as one data set.
Commissioners Rohde and Fields emphasized the need for direct public engagement during the course of the HPS, particularly
before any first drafts are made. Commissioner Rohde stated that many members of the community wanted to participate in this
process and provide feedback and suggestions. Mr. Goldman summarized the various ways that the public would be involved
outside of Commission meetings, including public meetings, open houses in-person and online, and the annual rent burden
meeting where the HPS will be addressed. He concluded that members of the public would be encouraged to reach out to the
Housing and Human Services Commission, as well as himself and Linda Reid, the city’s Housing Program Specialist.
Chair Norton inquired if the Housing Production Strategy Advisory Committee meetings would be open to the public. Mr. Goldman
responded that they would be viewable over Zoom, but that a Public Forum could be considered for the meetings. All meeting
minutes and materials would also be made available to the public. Chair Norton further inquired if the meetings would fall under
the Open Meetings Act, and asked that staff direct that question to the City Attorney.
Commissioner Thompson expressed a concern that the City was being converted into a retirement community or for couples
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March 22, 2022
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without children. She asked what could be done to promote a healthy mix of families, individuals, and couples. Ms. Goodman
replied that household composition will play a role on the HPS, but how that information is used will be based on the City’s
objectives. She stated that she believed the City would need to foster a healthy mix of households, but that there will be no simple
solution to this problem. She added that there are fewer funds available to support affordable housing, and that such a process
will be particularly difficult in an expensive city like Ashland.
Commissioner Fields cited the recent Almeda fire which resulted in the loss of over 2,000 mobile and manufactured homes in
Jackson County, and expressed a concern over the lack of similarly constructed dwellings in the ECONorthwest presentation.
She stated that many fire survivors had relied on that form of affordable housing, and brought attention to how such housing was
becoming increasingly unaffordable as more mobile home parks are purchased by hedge funds and real estate investment
groups. Ms. Goodman remarked that it is unlikely that new mobile home developments would be proposed in Ashland, but that
the HPS will contain strategies to maintain the existing mobile and manufactured homes in the City as affordable housing.
Mr. Molnar queried what role local economic development would play in the HPS, and that such involvement could lead to greater
housing opportunities for families or influence the composition of households. Ms. Goodman responded that she is working
closely with the team developing the Diversification Strategy with the Chamber and that this question will be discussed. She
added that the issue over whether there would be an employer assisted housing strategy would need to be considered. She
briefly detailed how the accessibility of the Rogue Valley made it relatively easy for people to relocate in the absence of affordable
housing, which puts additional stress on employers attempting to hire workers.
The Commission discussed creating an HPS progress page on the City website. Chair Norton remarked that the Committee
should provide subsequent Commission meetings with periodic updates as a regular agenda item.
Councilor Hyatt informed the Commission that the City Council could potentially begin meeting in-person in April, 2022.
V. ADJOURNMENT
Meeting adjourned at 8:44 p.m.
Submitted by,
Michael Sullivan, Administrative Assistant
Ashland Planning Commission
March 22, 2022
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