HomeMy WebLinkAbout1999-058 Development Plan - AFNthe communications group, inc.
]4,, A' Street, Budcrag One · Post Office Box 1329, Ashrand, Oregon 97520
Office 541-482-7899 · Fax: 541-482-2553
Ashland Fiber Network
Web Site Development Plan
May 5, 1999
Task Definition
the communications group, inc. will work closely with the Project A to propose, consult,
develop and implement the Internet site to be known as http://www.asl!l.'_a~._d_f.i__L~...~_rL¢_t. the
communications group, inc., working with Project A and City managers, will define areas
of development for the web site, including the implementation of dynamic update tools
where appropriate. The goal of this contract is the development of the Ashland Fiber
Network web site to offer services to the public via the Internet.
Scope of Work
This task requires the communications group, inc. to create a look and feel of the web
site consistent with all other AFN promotional materials, develop content for the web site
appropriate to the audience and include messages that meet the goals and objectives of
the AFN marketing communication plan. The Project A task is to perform several
functions including consulting; systems analysis and design; web development including
online graphics, interface creation, HTML, ASP, and JAVA; database programming;
testing; and deployment.
The site will be developed in accordance with the feedback and direction collected in
meetings with the City of Ashland, the communications group, inc. and Project A staff.
The scope of work will generate an estimate of time and tasks associated with this
project. The following overall goals will guide the process of developing this web site.
· Implementation of the look and feel for the entire new site.
· Incorporation of the new Iogos, fonts and design elements throughout the site.
· Site development as agreed upon by the City of Ashland, the communications group,
inc. and Project A as appropriate within the scope of this contract as noted in the
Scope of Work addendum.
· Addition of online services as agreed upon by the City of Ashland, the
communications group and Project A as appropriate within the scope of this contract
as noted in Scope of Work addendum.
· Implementation of the dynamic update tools integrated into the site developed under
this contract.
The Process
The City, working with the communications group, inc. and Project A, will define a scope
of work. Project A will estimate the work and provide a tentative schedule which is
based on the City's priorities and timelines.
Management and Deliverables
the communications group, inc. will work with the City and a client liaison from Project A
to gather content, finalize design, communicate with all relevant parties and manage the
project.
The specific deliverables under this contract are defined in the Scope of Work
addenda.
Timeline and Expectations
There are two milestones for this project. The first milestone is the delivery of a mockup
of the web site for client review and acceptance within five business days of the signing
of this agreement. The second milestone for this project is the delivery of the final web
site delivered within a timeframe agreed upon by the City, the communications group,
inc. and Project A.
Costs
The total costs for development and deployment under this agreement are dependent on
the total hours involved in performing all the functions necessary to complete the project.
the communications group, inc. shall provide to the client monthly billings for hours
worked by the communications group, inc. and Project A. Hours will be billed to the City
at the rate of $75.00 per hour. Project A services shall be subject to a 10% agency
commission by the communications group, inc. Payment to the communications group,
inc. shall be made by the client within 15 days of receipt and approval of billing.
Amounts past due are assessed a monthly charge of 1.5% late fee,
Agreement
We have carefully reviewed these specifications and agree to accept the terms and
conditions.
the communications group, inc. Ashland Fiber Network
..~ ,~f:~<:;~ i'Ll- '~ ~:;.l~,u~' i>. City of Ashland, Oregon
Title Title
Date Ac~pt~ Date Ac~pt~
the corrtrntLnications group, inc.
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P 0 Box 1320 - Ashland, Oregon 97B20
Voice (~41) 482-18~, Fax (54]) ttl2-2BB3
jbeaver{}theeommgreup.eom
Provided to:
City of Ashland
20 East Main Street
Ashland, OR 97520
HOURS TASK
DESCRIPTION
Contract for Ashland FIber Network Web Site
The goal of the project is to create a Web site for the Ashland Fiber Network. This
es~mate serves as an extension to the contract dated May 5, 1999, and is required by
the contract as stated in the Scope of Work section.
PROJECT A
Scope of Work
Addendum
May 5, t999
HOURLY Cost
RATE
60 Design and Consultation
40 Web page Mockups
34 5 Development of all Web pages
26
Development of database tools
15 Testing of Web site
12 Deployment
12 Project Management
0 Support
0
20 Copy writing
40 Design and preduction
20
Supervision
Group meetings to establish design and operating requirements of Web site.
Development of mockup of Web pages and database tools using graphic desgn
elements provided by The Communications Group.
The actual development of all Web pages identified on this site, integrating design
elements, colors, fonts, loges, maps, images, HTML, and textual content provided in
electronic format by The Communications Group
Development and integration into the Web site of all specified Active Content database
tools, including Media (News),address database, and department control center. it is
understood the City of Ashland will provide all addresses by nude for the address
database.
Development of testing matrix for multiple platforms and browsers and live testing of all
database tools
Activation of the Web site and deployment of the site to major search engines.
Internal management of work flow with development team over life of project.
Telephone user support and bug4ixes are offered for 90 days from the date of final
delivery at no charge during normal business hours Additions and enhancements will
be parformed on an hourly basis. By the end of the 90 day period, a separate support
agreement will be established to provide ongoing support. The basis for this support
may be either flat rate. per incident, or actual time billed at $75.00/hour.
The Communications Group
1 096 agency commission on outside services
Content development by Usa Niebuhr
AFN look and feel development by Eric Warren
Creative and content supervision, meetings & project management by Jim
Beaver
$75.00 $4,500.00
$75.00 $3,000.00
$75.00 $2,587.50
$75.00 $1,950.00
$7500 $1,125.00
$7500 $900.00
$75.00 $900.00
$75.00 $0.00
$1,496.25
$75.00 $1,500.00
$75.00 $3,000.00
$75.00 $1,500.00
280
TOTAL INVESTMENT= $22,458.75
Acceptance:
Signature of Authorized Party :~;~- · Date Signed
Sent
By:
PROJECT A,
INC.;
the
541 488 1851; Jun-10-99 11:35;
cc n' n- tlnicatic r s group, inc.
PUBLIC RELATIONS AND MARKETING
34(} 'A btre_~t, Bdi.ct,ng Or'e - Pu~t 01rice Box i329, Ashland, Oregon 97520
Otficp 5-t1-zg2-ISg. 9 · Fax: 541-d82-255~
Page 3
ESTIMATE UPDATE
DATE
June 9, 1999
CLIENT
Ashland Fiber Network
20 East Main St.
Ashland, OR 97520
PROJECT
Ashland Rber Network Web Site
Project A
280 hours @ $75.00
(see attached contract for breakdown)
Billed to Date
$14,962.50 $8,000.00
To be billed directly by Project A
Balance to Bill
$6.962.50
$6,962.50
the communications group, inc.
Agency commission on outside services
Content copywriting - Lisa Niebuhr
20 hours @ 75.00
1,496.25
Design and production - Eric Warren
40 hours @ 75.00
3,000.00
Creative and content supervision,
meetings and project management o Jim Beaver
20 hours @ 75.00
To be billed by the communications group, inc
.2s(Ap)
37.50(My)
1,218.75
1,537.50
768.75
1,743.75
731.25
$2,475.00
TOTAL ESTIMATE
$22,458.75
-1.496.25
$20,962.50
Agency commission
-- $11,525.00 $9,437.50
Sent By: PROJECT A, ZNC.; 541 488 1851; Jun-10-99 11:34; Page 2
The C(~113111LllliC,11i¢)11c, ~l'(~tlp, ilIC
Memo
To: Greg Scoles
From: NancyBeaver
Date: 6/10/99
Re: Web Site Contmct Update
Here is an update of the original estimate that you requested.
It shows what AFN has been billed to date and what is still outstanding.
Project A billed you $8,000 directly last month and they will continue to bill
you directly for all future hours. Steve Beisky feels that the final cost will come in less
than projected due to recent conversations with Ann.
The communications group, inc. will give up the agency commission on all hours billed~.
directly by Project A. The communications group will just bill for the hours we ha~e
remaining for content copywriting and project management. Design costs took' less
time than projected because the scope of the job continued to be reduced. It looks like
there will be more content copywriting, so I have moved those budgeted costs over to
Lisa. It is likely that the content writing will also come in less than budget.
Project A and the communications group, inc. are ready to move ahead. The plan is
to have the web site up and running by July 4th.
Call if you have any questions.
the communications group, inc.
Z~d, A StfeO~ gtJlldnnO O~e - Po5~ Office Box 1~9, Ashls~d, Ore~o~ 97520
Ofiico 5~]-~82 7899. Fax 5~-~82-2553
ESTIMATE
DATE
May 5, 1999
CLIENT
Ashland Fiber Network
20 East Main St.
Ashland, OR 97520
PROJECT
Ashland Rber Network Web Si
Proiect A ~ ~
280 hours @ $75.00 $14,962
(see attached contract for breakdown) ....
the communications qrouD, inc.
Agency commission on outside services
1,496.25
Content copywriting - Lisa Niebuhr
20 hours @ 75.00
Design and production - Eric Warren
40 hours @ 75.00
1,500.00
3,000.00
Creative and content supervision,
meetings and project management - Jim Beaver
20 hours @ 75.00
TOTAL ESTIMATE
1,500.00 ./)
$22,458.75
Sent
By: PROJECT A~ INC.;
|
Ann Seltzer
Marketing Manager
City ol Ashland
20 East Ma~n St.
Ashland, OR 97520
541 488 1851;
dun-10-gg 11:35;
C II1111tlilic lfi )lls inc,
PUBLIC f EL ~ I IONS Ai',ID IVI/~if~I<E riNG
3zig 'A' Street, BL ding _~rle . Post Office Box 1329. A. shJdnd. Oregon g752g
,~ffice 541-482-7899 · Fax: 541-482-2553
Page 4/5
May13,1999
Invoice i1~99 -401
INVOICE
For Apdl 1999 Services
Project
Activity
Amount
Worth the Wait
Campaign
Photography - Susan
Photo expenses- includes modei lees.
film, development
Production, revisions, art direction
Eric - g hours @ 75.00
Scanning. deliveries, imagesetting
Meetings, concepting, revisions- Lisa
3,75 hours @ 75,00
$1,190.00
540.00
$1,73o.00
675.00
385.00
281,25
From Ashland to
Anywhere Ads
Vehicles
Data Sell Sheet
Design, production - Eric
6 hours @ 75.00
Imageseffing, deliveries
Media Buy:
OSF Playbi{I
Britt Playbill
Ashland Directory
Graphic design - Eric
2.55 hours @ 75.00
Delivery
Paint vehicle/two-tone, apply graphic
Revisions - Eric- 2 hours @ 75,00
450.00
45.00
1,482.00
753.00
882.00
341.25
24.00
1,100.00
Channel Line-Up
Flyer
Website
1 O,OO0 - I color- Printfast
Meetings, concepting, copywriting, revisions,
coordination, contract negotiation - Lisa
15.75 hours @ 75.00
Design, production - Eric
20.50 hours @ 75.00
Creative and content supervision, meetings,
and project management - Jim
10.25 hours @ 75.00
835.34
Sent By: PROJECT
A, INC.
the
~e~filntz;!~lanager
City of Ashland
20 East Main St.
Ashland, OR 97520
June 7, 1999
Project
Worth the Wait
Campaign
Data Sell Sheet
Channel Line-Up
Flyer
Channel Line-Up Ad
RV'rV Ad
Website
Media Plan
Press Kits
Speed Ad
541 488 1851; Jun-10-99 11:36; Page 5/5
cc nHnt nicati ns inc.
PUBLIC RELAIIO N5 AND MARKETING
340 'A Street, Bu~ldlng One · Post Offme Box ~329, Ashtand, Oregon 97520
Office: 541-482-7B99. Fax: 541-482-2553
Invoice #99-501
INVOICE
For MAY 1999 Services
Activity
Ashiand Daily Tidings
insertion - each of the 4 ads ran 3 times in May
Every Tuas, Thurs, Sat,
10OO - Reprint - 2"" printing
Mustard Prees
Amount
823.38
375.29
Design, production, revisions - Eric
800 hours @ 75.00
Meeting- Jim - 1.00 hour @ 75.00
Production - Eric - 1.50 hours @ 75.00
Copywrite, revisions - Lisa - 0.75 hours @ 75,00
Ashland Daily Tidings - 5/11, 5/18
Mealford Mail Tribune - 5/14, 5119, 5/19
Production - Eric - 0.50 hours @ 75.00
Copywriting - Lisa - 1.00 hours @ 75.00
Ashland Daily Tidings
Meeting - Lisa - 0.50 @ 75.00
Coordinate, meet with Tidings and Tribune
Jim - 2.00 hours @ 75.00
Nancy - 2.00 hours @ 40.00
Copywriting, meetings - Lisa - 5.00 hours @ 75.00
Planning, review -Jim - 1.00 hour @ 75.00
Production for logosheets - Eric - 2.00 hours
Imagesetting, color illustration masters, delivery, materials
Add color - Eric - 1.00 hour @ 75.00
Color separations
Ashland Daily Tidings 5/7, 5/14, 5/21.5/28
6OO.00
75.00
112.50
56, 25
155.29
517.78
37.50
75.00
155.29
150.00
80.OO
375.00
75.00
150.00
270.59
75.00
81.18
850.12