HomeMy WebLinkAbout2022-08-15 Study SessionCITY OF
-ASHLAND
CITY COUNCIL STUDY SESSION
Monday, August 15, 2022
HELD HYBRID - Council and some City Staff will be live in the Council Chambers, 1175
E. Main Street. Citizens and presenters will be joining via zoom
View on Channel 9 or Channels 180 and 181 (for Charter Communications customers)
or live stream via rvtv.sou.edu select RVTV Prime.
Written and oral testimony will be accepted for public input. For written testimony, email
public-testimonynashland.or.us using the subject line: Ashland City Council Public Testimony.
For oral testimony, fill out a Speaker Request Form at ashland.or.us/speakerrequest and return
to the City Recorder. The deadline for submitting written testimony or speaker request forms
will be on Monday, August 15, 2022 at 10 a.m. and must comply with Council Rules to be
accepted.
5:30 p.m.
1. Public Input (15 minutes, maximum)
2. Economic Development & Business Roundtable Follow-up
• Ashland Housing Production Strategy — Update from EcoNorthwest and City
Staff
• AARP Livable Ashland Alliance — Steering Committee Report
3. Look Ahead
4. Adjournment
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this
meeting, please contact the City Administrator's office at (541) 488-6002 (TTY phone number 1-800-735-
2900). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title I).
COUNCIL MEETINGS ARE BROADCAST LIVE ONLINE RVTV.SOU.EDU (SELECT
CHANNEL RVTV PRIME), ON LOCAL CHANNEL 9, OR ON CHARTER CABLE CHANNEL 180
OR 181. VISIT THE CITY OF ASHLAND'S WEB SITE AT WWW.ASHLAND.OR.US.
Council Study Session
8/15/2022
Agenda Item
Housing Production Strategy Update
From
Brandon Goldman Senior Planner
Brandon. Gold man(W-ashland.or.us , 541-552-2076
Requested by Council ❑ Update ❑ Request for Direction ❑ Presentation
Contact
Item Type
SUMMARY
The City of Ashland is in the process of developing a Housing Production Strategy (HPS) to identify and
prioritize a variety of strategies and actions for accommodating needed housing within our community. This
effort is supported by a grant from the State Department of Land Conservation and Development (DLCD)
with consultant services provided by ECONorthwest. At the end of this 18-month long planning effort, the
final Housing Production Strategy report will identify a set of specific actions the city will undertake over an
8-year period to address Ashland's housing needs. Such actions may include land use ordinance amendments,
zoning changes, financial incentives, and other actions within the City's purview.
Completion of a Housing Production Strategy, following adoption of a Housing Capacity Analysis, is a new
requirement adopted by the Oregon Legislature through passage of House Bill 2003 in 2019. Through
adoption of an BPS (anticipated in May -June 2023) the City will fulfill the State requirement, but more
importantly will assist the City in implementing a strategic approach to promote the development of needed
housing within our community.
POLICIES, PLANS & GOALS SUPPORTED
Ashland Comprehensive Plan
• Housing Element Chapter VI Goal (6.10.04): Forecast and plan for changing housing needs over time
in relation to land supply and housing production.
o Policy 22: Maintain a data base that includes, measurement of the amount of vacant land and
land consumption, housing conditions, land use, land values, and any other pertinent
information.
o Housing Needs Analysis "Technical Reports and Supporting Documents "
State of Oregon
• Statewide Planning Goal 10 (Housing): Buildable lands for residential use shall be inventoried, and
plans shall encourage the availability of adequate numbers of housing units at price ranges and rent
levels which are commensurate with the financial capabilities of Oregon households and allow for
flexibility of housing location, type, and density. "
• Oregon Revised Statutes 197.296: Factors to establish sufficiency of buildable lands within urban
growth boundary.
• House Bill 2003: The 2019 Oregon Legislature passed the law which requires Oregon's cities over
10,000 population to study the future housing needs of their residents and to develop strategies that
encourage the production of housing their residents need.
PREVIOUS COUNCIL ACTION
Page 1 of 4
CITY OF
-ASH LAN D
In June of 2021 the City Council authorized an application for State of Oregon funding assistance to create the
City's Housing Production Strategy (HCA). The City of Ashland received a grant from the State Department
of Land Conservation and Development (DLCD) to undertake this effort and the project was initiated in
January 2022.
The City's Buildable Lands Inventory (BLI) was updated in 2019 (Resolution 2020-01) and adopted
on January 21, 2020. This recently completed BLI provided a factual basis to evaluate land availability
within Ashland's Urban Growth Boundary. The 2021-2041 Housing Capacity Analysis was adopted
by the City Council on August 17, 2021 (Ordinance 3200) . The Housing Capacity Analysis (HCA) is
a Supporting Document to the Housing Element of the Comprehensive Plan and addresses the types of
.housing Ashland will need over the 20 year period to accommodate Ashland's population growth and
changing demographics.
BACKGROUND AND ADDITIONAL INFORMATION
Ashland's Housing Production Strategy is the third step in comprehensive a four -step process to support a
variety of housing options.
• Step 1: Buildable Lands Inventory, an inventory of the amount of vacant and partially
vacant land within the City and Urban Growth Boundary that can accommodate new
housing development. Completed December 2019
• Step 2: Housing Capacity Analysis, a report examining projected housing needs over the
next 20 years in consideration of household demographics, housing costs, and expected
population growth. Completed May 2021.
• Step 3: Housing Production Strategy, (2022-2023)
• Step 4: Adoption and Implementation of the identified strategies over an 8 year period
(2023-2031).
The final HPS report will address the following for each strategy, based on Consultant's evaluation,
input from staff, and feedback gathered through public outreach and engagement:
• A description of the strategy;
• Identified housing need being fulfilled (tenure and income) and analysis of the income
and demographic populations that will receive benefit and/or burden from the strategy,
including low-income communities, communities of color, and other communities that
have been discriminated against, according to fair housing laws;
• Approximate magnitude of impact, including (where possible/applicable) an estimate
of the number of housing units that may be created, and the time frame over which
the strategy is expected to impact needed housing;
• Timeline for adoption and implementation of the strategy;
• Actions necessary for the local government and other stakeholders to take in order to
implement the strategy; and
• Opportunities, constraints, or negative externalities associated with adoption of the strategy.
To begin evaluation of the variety of Actions the City could consider for inclusion in the HPS, the City
assembled an Ad -Hoc Housing Production Strategy Advisory Committee. This committee has
presently met three times to review available strategies and will provide recommendation on which
strategies should be included in the final draft of the HPS. The timeline graphic below shows the
project prior and future public meetings:
Page 2 of 4
C I T Y O F
-ASH LAN D
2023
Tasks JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
Task 1 : Kickoff F
Task 2 : Contextualizing
Task 3 : Strategy Dev
Task 4 : Task 4: Draft/ Final HPS Report
Task 5 : Adoption
FAC Meeting Open House FCC Meeting a=; Draft Deliverable
,Kickoff meeting HHSC Meeting FPC Meeting Final Deliverable
* Staff -led HHSC Meeting
Included in the packet materials for discussion at this evening's study session you will find two
documents. The first document is entitled Contextualizing Housing Needs in Ashland, prepared by
ECONorthwest, which provides a description of the local housing needs that the Housing Production
Strategy is intended to address and key housing market and demographic data affecting housing
affordability. As we examine strategies the City of Ashland could consider moving forward, it is
important to note that Ashland has already implemented a number of specific housing policies that are
frequently recommended as HPS actions. The Contextualizing Housing Needs in Ashland
memorandum includes a list of these housing measures (or policies or strategies) currently in place
within Ashland to address Ashland housing needs (pgs 10-16).
The second document is a July 1, 2022 Memorandum entitled Housing Strategies (Actions) for
Further Discussion that was presented to the HPS Advisory Committee on July I Ith, the Housing and
Human Sery This document lists the strategies under consideration for inclusion in the HPS, and
provides a general assessment of their potential impact. As the list of strategies to be included in the
draft HPS are further limited, greater detail will be developed including implementation steps and an
implementation timeline.
FISCAL IMPACTS
Funding assistance from the Oregon Department of Land Conservation and Development paid for consultant
assistance to research Ashland's housing market, coordinate with Ashland Commissions and the advisory
group, and draft a hearings ready Housing Production Strategy at no direct cost to the City other than Staff
time.
DISCUSSION QUESTIONS
Does the City Council have any general questions or comments regarding the housing strategies or housing
needs identified in the memorandums entitled Contextualizing Housing Needs in Ashland, and Housing
Strategies (Actions) for Further Discussion?
REFERENCES & ATTACHMENTS
Page 3 of 4
CITY OF
-ASH LAN D
• Contextualizing Housing Needs in Ashland
• Housing, Strategies (Actions) for Further Discussion
• Online Archive of meetings: www.ashland.or.us/hns
Page 4 of 4
CITY OF
-ASH LAN D
Council Study Session
August 15, 2022
Agenda Item
Special Presentation — Livable Ashland Alliance
From
Bill Molnar
Community Development Director
Contact
Bill.molnar@ashland.or.us
Item Type
Requested by Council ❑ Update ❑ Request for Direction ❑ Presentation IR
SUMMARY
Co-chairs of the Livable Ashland. Alliance Steering Committee, Sandy Theis and Anne Bellegia, will make a
presentation on progress toward making Ashland an all -age friendly community. The Livable Ashland
Alliance is focused on improving the livability for all members of the Ashland community.
POLICIES, PLANS & GOALS SUPPORTED
Develop and/or enhance the following "Value Services" by leveraging the City's resources
B. Tier 2: Moderate Priority
f. All -Age Friendly Community
BACKGROUND AND ADDITIONAL INFORMATION
The Council and Mayor of the City of Ashland and the Ashland Parks and Recreation Commission
endorsed an application to join the American Association of Retired Persons (AARP) Network. AARP
accepted Ashland into the network on February 10, 2020. Membership in the Network involves a 5-year
process that includes formation of a Steering Committee, a needs assessment to identify gaps, development
of an action plan, implementation of the plan and a report that evaluates the results.
According to the attached progress report, the Livable Ashland Alliance Steering Committee
group has been expanded and serves as a stand-alone alliance representing key organizations serving
Ashland that are involved in or knowledgeable about a number of the AARP 8 Domains. There is
representation from Ashland City Council, Ashland Senior Services Division, the Ashland Branch of Jackson
County Library Services, Asante Ashland Community Hospital (AACH), Ashland Community Hospital
Foundation (ACHF), Ashland At Home (AAH), Ashland YMCA, Mountain Meadows, Osher Lifelong
Learning Institute (OLLI) at Southern Oregon University, Rogue Valley Council of Governments Senior, and
Disability Services, and Southern Oregon University (SOU).
The purpose of the Steering Committee is to assist key organizations in Ashland in assessing needs and
gaps in the actual and perceived livability of Ashland by its residents and to suggest actions for
improvements. The preliminary needs assessment draws upon existing data, the knowledge of Steering
Committee members, and inquiries to stakeholders whose constituents represent one or more groups
or whose work involves one or more of the domains. This Progress Report outlines the preliminary needs
assessment and steps taken by the Steering Committee, as well as planned next steps within the 5-year
process.
Page 1 of 2
CITY OF
-ASH LAN D
FISCAL IMPACTS
Not Applicable
REFERENCES & ATTACHMENTS
Livable Ashland Alliance: Towards An All Age -Friendly Community - Progress Report for AARP Oregon
April 15, 2022
Page 2 of 2
CITY OF
-ASH LAN D
Livable Ashland Alliance: Towards An All -Age Friendly Community
Progress Report for AARP Oregon
April 15, 2022
Background
The Livable Ashland Alliance is focused on improving livability for all members of the Ashland, Oregon
community. It grew out of the WHO/AARP Livable Communities effort and the structure and resources
provided by the AARP Network of Age -Friendly Communities and States.
The WHO/AARP framework focuses on eight domains: Outdoor Spaces and Buildings, Transportation,
Housing, Social Participation, Respect and Social Inclusion, Civic Participation and Employment,
Communication and Information, Community and Health Services. AARP provides a plethora of
resources for addressing community livability. Member communities receive ongoing ideas from other
communities in the network through newsletters, webinars, and conferences.
The Council and Mayor of the City of Ashland and the Ashland Parks and Recreation Commission
endorsed an application to join the AARP Network. AARP accepted Ashland into the network on
February 10, 2020. Membership in the Network involves a 5-year process that includes formation of a
Steering Committee, a needs assessment to identify gaps, development of an action plan,
implementation of the plan and a report that evaluates the results.
The initial membership of the Livable Ashland Alliance Steering Committee was formed from a
workgroup of the Ashland Senior Advisory Committee, which advises Ashland Parks and Recreation
Commission and the Commission's Senior Services Division. The work group has been expanded and
restructured as a stand-alone alliance representing key organizations serving Ashland that are involved
in or knowledgeable about a number of the AARP 8 Domains. At present, there is representation from
Ashland City Council, Ashland Senior Services Division, the Ashland Branch of Jackson County Library
Services, Asante Ashland Community Hospital (AACH), Ashland Community Hospital Foundation (ACHE),
Ashland At Home (AAH), Ashland YMCA, Mountain Meadows, Osher Lifelong Learning Institute (OLLI) at
Southern Oregon University, Rogue Valley Council of Governments Senior and Disability Services, and
Southern Oregon University (SOU).
The purpose of the Steering Committee is to assist key organizations in Ashland in assessing needs and
gaps in the actual and perceived livability of Ashland by its residents and to suggest actions for
improvements. The preliminary needs assessment draws upon existing data, the knowledge of Steering
Committee members, and inquiries to stakeholders whose constituents represent one or more groups
or whose work involves one or more of the domains.
The Steering Committee seeks additional connections with stakeholders that include but are not limited
to the City of Ashland departments and commissions, the Ashland business community, Ashland School
District (ASD), racial and social justice groups, clergy, Options for Helping Residents of Ashland (OHRA),
and others to expand and deepen its understanding of issues impacting Ashland residents. AARP Oregon
has provided a member of their Southern Oregon Action Team to assist.
This Progress Report outlines the preliminary needs assessment and steps taken by the Steering
Committee, as well as planned next steps within the 5-year process.
Roles of Livable Ashland Alliance Steering Committee
At the outset, the Livable Ashland Alliance Steering Committee agreed that its roles included the
following:
• Assessing and identifying livability issues facing the community of Ashland using existing data,
surveys, focus groups and discussions among stakeholder groups
• Convening meetings of representatives of stakeholder organizations to review and discuss
assessment findings and encourage other organizations to participate in Livable Ashland
meetings and activities
• Encouraging collaboration among stakeholder organizations by generating ideas in those
meetings for activities that could best be undertaken by combinations of stakeholder
organizations
• Monitoring collaborative Livable Ashland initiatives by holding periodic meetings among
stakeholder organization representatives at which reports would be presented on group
activities and representatives could comment on activities and share ideas on how the activities
could be enhanced
• Publicizing collaborative projects that improve Ashland livability and inspire civic pride by
announcing successful initiatives to the greater community and by reporting these through the
AARP Network of Age -Friendly States and Communities (NAFSC)
• Advocating for support of Livable Ashland initiatives with government and community
organizations that can facilitate collaborative initiatives
The Steering Committee further agreed that initiatives identified, proposed, and promoted by the
Alliance should involve several organizations working together within the Ashland community, directly
or indirectly benefit multiple age groups, address one or more of the key issues that have been
identified in the Steering Committee's Preliminary Needs Assessment and be defined in terms of the
AARP 8 Domains of Livability.
Preliminary Ashland Livability Needs Assessment
The Livable Ashland Alliance Steering Committee is focused on the needs of the full spectrum of Ashland
residents. The following information is primarily contained within the U.S. Census Bureau's 2016-2020
Five -Year American Community Survey for the City of Ashland and the Ashland, OR Livability Report of
those aged 18+ from the 2019 National Community Survey. The Steering Committee will augment this
preliminary assessment with other methods that may include stakeholder interviews, focus groups and
survey(s).
There are four significant factors that are not directly addressed in this preliminary report.
• Ashland is part of a larger region, and its livability is impacted both positively and negatively by
factors due to resources and policies over which it has no direct control.
• Due to the timing of the two surveys, they do not account for the impact of the COVID
pandemic, racial justice reckoning, the Almeda fire and conflict around the 2020 election.
• Ashland serves many visitors, as well as short-term residents that primarily include students at
Southern Oregon University and actors/staff at Oregon Shakespeare Festival.
• While quantitative information about all age groups can be found in the American Community
Survey, the opinions and behaviors of those under age 18 are not included in the National
Community Survey
4.13.22 2
Demographics
Ashland's age demographics differ significantly in comparison with Oregon and the United States as a
whole: there are fewer residents in the under 18 age group, more in the post -secondary years, fewer in
the 25-54 prime working years, and more in the 55+ age group, especially age 65+.
POPULATION COMPARISONS BY AGE
United States
Oregon
Ashland
Label
Estimate
Percent
Estimate
Percent
Estimate
Percent
Total
326,569,308
100%
4,176,346
100%
21,138
100%
Under 18
73,296,738
22%
867,076
21%
2,846
13%
18 to 24
30,435,736
8%
364,440
9%
3,062
14%
25 to 34
45,485,165
14%
594,642
14%
2,518
12%
35 to 44
41,346,677
13%
559,407
13%
2,111
10%
45 to 54
41,540,736
13%
513,263
12%
2,041
10%
55 to 64
42,101,439
13%
542,586
1 13%
3,392
16%
65+
52,362,817
1 16%
1 734,932
1 18%
5,168
24%
Source: American Community Survey, 2016-2020 Five -Year Estimates
POPULATION COMPARISONS BY RACE AND LATINX ORIGIN
Ashland is not very racially or ethnically diverse. Residents are largely White, not Latinx (83.2%)
compared to Oregon (74.9%) or the U.S. as a whole (60.1%).
United States
Oregon
Ashland
Label
Estimate
Percent
Estimate
Percent
Estimate
Percent
Total
326,569,308
100%
4,176,346
100%
21,138
100%
One race
309,693,766
94.8%
3,918,374
93.8%
20,191
95.5%
White
229,960,813
70.4%
3,449,081
82.6%
19,222
90.9%
Black
41,227,384
12.6%
79,117
1.9%
220
1.0%
Indigenous
2,688,614
0.8%
45,683
1.1%
97
0.5%
Asian
18,421,637
5.6%
187,801
4.5%
447
2.1%
Pacific Islander
611,404
0.2%
16,445
0.4%
57
0.3%
Two or more races
16,875,542
5.2%
257,972
6.2%
947
4.5%
Latinx (any race)
59,361,020
18.2%
552,279
13.2%
2,071
9.8%
White, not Latinx
196,251,375
60.1%
3,128,494
74.9%
17,586
83.2%
Source: American Community Survey, 2016-2020 Five -Year Estimates
Note: The report highlights information from the American Community Survey. More data can be
gleaned.
4.13.22
Overall Ashland Livability
Of the 1700 surveys sent to a random sample of Ashland residents as part of the Ashland, OR Livability
Report from the 2019 National Community Survey, there were 549 completed responses. Answers to a
select number of questions are included as part of this Needs Assessment and are indicated below by
age and by White (W) versus Not White/Latinx (NW).
Caution: the number of respondents (pre -weighting) within the Non-white/Latinx category is extremely
low. For example, there were zero respondents who identified themselves as Black/African Americans.
The raw number of other respondents included 6 Indigenous people, 7 Asian/Pacific Islanders, and 21
Latinx individuals. Since respondents could check more than one box, it does not necessarily mean that
there were 34 Non -white respondents. The "Other" box in the question on race was checked by 40
respondents. In is unclear whether this corresponds to 40 additional individuals, was checked by those
belonging to multiple groups or those who preferred not to answer.
Given these numbers and the uncertainty of how to interpret them, the last two columns of the charts
of NCS-sourced data that follow in this report are shaded in grey to indicate that interpretation of
differences between White and Non-White/Latinx groups based on this data should be regarded with
caution. Within the very small number of actual respondents, other factors, such age, economic
circumstances, or language spoken may be more significant than simply their race and ethnicity.
Nevertheless, the American Community Survey data from the Census shows that the number of BIPOC
residents of Ashland is a sizeable group, almost 3,000 people. More information about their ratings of
livability should be sought through other means.
OVERALL LIVABILITY INDICES
Within the overall livability ratings, the cost of living has a low positive rating across all ages, especially
age 18-34 and Non -White, and is also lower than benchmark cities. Most ratings in the Non -White group
are lower than the White group, independent of benchmark cities.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
Rating - % Positive (excellent/good)
Overall
18-34
35-54
55+
Female
Male
W
NW
Overall quality of life
88
82
84
92
89
86
88
86
Overall image or reputation
81
70
78
89
82
80
1 83
60
Ashland as a place to live
90
80
93
95
91
91
91
85
Ashland as a place to raise children
86
87
87
86
88
85
89
73
Ashland as a place to retire
83
78
81
85
86
80
85
66
Overall appearance of Ashland
90
82
91
94
92
89
93
74
Overall feeling of safety in Ashland
86
74
87
92
86
87
85
92
Overall economic health
52
51
48
56
50
56
54
49
Cost of living
14
8
14
16
10
16
14
8
Source: National Community Survey, Ashland Livability Report, 2019
4.13.22 4
Ashland Livability by Domain
What follows are data, assets, challenges, comments, and further research needed for each individual
WHO/AARP Domain of Livability.
1. OUTDOOR SPACES AND BUILDINGS
Indoor and outdoor gathering spaces for all ages
Data
Ashland outdoor spaces are highly rated and frequently utilized.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
Rating — % Positive (excellent/good)
Overall
. 18-34
35-54
55+
Female
Male
W
NW
Overall natural environment
94
94
96
94
96
93
96
83
Overall "built environment"
75
74
75
74
77
73
78
54
Public places to spend time
79
67
80
85
84
74
82
62
Vibrant downtown/commercial
areas
77
75
75
79
81
74
80
61
Safe downtown/commercial areas
86
80
89
87
89
84
86
86
Library services
92
91
90
94
92
93
93
99
Recreation centers and facilities
79
69
85
81
81
78
80
72
City parks
94
90
94
96
94
95
93
99
Availability of paths and trails
91
90
87
94
92
90
92
84
Source: National Community Survey, Ashland Livability Report, 2019
Participation
By Age
Sex
Race/Ethnic.
Rating - % Positive (always, sometimes)
Overall
18-34
35-54
55+
Female
Male
W
NW
Used Ashland recreation facilities
64
59
69
62
62
65
65
63
Visited a city park
96
96
99
95
96
97
96
100
Used Ashland public libraries
71
58
1 82
1 72
1 75
1 66
173
49
Attended a city sponsored event
65
53
1 83
1 62
1 62
1 64
67
60
Source: National Community Survey, Ashland Livability Report, 2019
Asset Inventory
There are many options of outdoor and indoor gathering spaces, including but not limited to Ashland
Library and public meeting rooms, Ashland Parks & Recreation programs (19 parks, 53 miles of trails,
community buildings, community gardens, Daniel Meyer Pool, ice rink, Nature Center, Oak Knoll Golf
Course, Senior Center, tennis and pickleball courts), Ashland wineries, Ashland YMCA, City Council
meeting room, churches and synagogues, Elks Club, fire station meeting rooms, historic Ashland Armory,
hotel conference rooms, movie theaters (theaters for rent), Mt. Ashland Ski Resort, Oregon Shakespeare
Festival theaters and the Bricks, restaurants and coffee shops, school and university buildings and
athletic fields, ScienceWorks Museum (events and rooms for rent), and Thalden Pavilion.
4.13.22
Challenges
Not all public spaces are ADA accessible or intergenerational in design. The challenge of homelessness is
most evident in public spaces and this population may feel unwelcome.
Comments
Outdoor, indoor, and combination public spaces are generally very good at reflecting Ashland's
reputation as a tourist destination and cultural center.
Further Research Needed
What are the barriers to usage of some of these spaces by those 18-34 or Non -white? To those with
disabilities?
2. TRANSPORTATION
Pedestrian, biking, buses, and on -call systems
Data
In comparison to benchmark cities included in the NCS, ratings of ease of public parking are lower; street
repair and sidewalk maintenance are rated low but are similar to benchmark cities. For a number of the
ratings, those for the 18-34 age group are lower than the overall rating and there are also lower ratings
in the Non -White groups. Ease of bicycle travel is an area rated more highly by the 18-34 age group.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
Rating - % Positive (excellent, good)
Overall
18-34
35-54
55+
Female
Male
W
NW
Overall ease getting to usual places
81
79
75
84
83
80
83
62
Traffic flow on major streets
58
1 50
63
59
60
56
1 59
47
Ease of public parking
26
21
29
1 27
26
26
27
21
Ease of travel by car
57
43
60
63
60
54
59
47
Ease of travel by public transport.
34
15
45
38
30
38
34
38
Bus or transit services
61
48
60
67
62
58
59
58
Ease of bicycle travel
68
82
68
62
68
72
69
70
Ease of walking
91
88
89
92
92
89
92
80
Traffic enforcement
60
45
68
63
64
56
63
45
Street repair
38
34
35
40
40
34
39
20
Sidewalk maintenance
49
51
56
44
48
52
52
27
Street lighting
52
31
54
61
50
53
54
33
Source: National Community Survey, Ashland Livability Report, 2019
4.13.22
Participation
By Age
Sex
Race/Ethnic.
Rating-% Positive (always,
sometimes)
Overall
18-34
35-54
55+
Female
Male
W
NW
Walked or biked instead of driving
83
86
94
62
62
65
82
87
Used bus or public transportation
22
12
35
19
19
24
20
36
Source: National Community Survey, Ashland Livability Report, 2019
Assets
Easy access to freeway and state highway, Ashland Municipal airport (private planes) and convenient
access to regional connections to major hubs, Ashland connector, bike paths, bike rental, bus, city
streets with ADA corners, Lyft and Uber, shuttle, taxis, trails, local private plane airport and convenient
regional airport with good connections to major hubs.
Challenges
Accessible parking, maintenance of sidewalks and some streets. While ease of walking is rated high,
even for older adults, the hills above Siskiyou Boulevard pose some limitations.
C'nmmantt
Ashland is a small town, with all locations within easy access to one another. Public transportation, both
route -scheduled and on -call, and private on -call transportation is relatively quite good.
Further Research Needed
What are the barriers to greater usage of public transportation, especially among those aged 18-34? Is
there good awareness of the Ashland Connector and Uber/Lyft? What travel destinations pose
difficulties? How to get age 55+ to walk more?
3. HOUSING
Affordable single- and multi -unit housing for all life stages
Data
Ratings for the variety of housing options and affordability of quality housing are lower than benchmark
cities and are lower for the 18-34 age group and Non -Whites. The quality of new development is also
rated lower for these two groups.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
NCS Rating - % Positive (excellent,
good)
Overall
18-34
35-54
55+
Female
Male
W
NW
Variety of housing options
17
9
16
22
18
16
17
12
Affordable quality housing
6
3
5
9
7
5
6
5
Quality of new development
47
33
55
48
47
47
50
30
Source: National Community Survey, Ashland Livability Report, 2019
4.13.22 7
The 18-34 age group and Non -Whites are particularly experiencing housing cost stress.
Participation
By Age
Sex
Race/Ethnic.
Rating - % Positive (always,
sometimes)
Overall
18-34
35-54
55+
Female
Male
W
NW
NOT under housing cost stress
53
37
52
64
53
54
55
33
Source: National Community Survey, Ashland Livability Report, 2019
Assets
A range of housing options do exist: single-family homes, multi -unit housing, apartments in converted
neighborhood homes, mobile homes, ADUs, congregant housing, senior housing, low-income housing,
dorms, student housing, co -housing. The low rating for variety of housing options is likely related to the
low quantity of each type.
Challenges
Housing affordability is the overarching issue.
Housing Affordability Index
Ratio of Median Home Value to Median Household Income
More affordable Less affordable
U.S 3.5
Oregon 5.3
Jackson County 5.7
Source: One Rogue Valley: Comprehensive Economic Development Strategy, SOREDI, March 2020
The consultants engaged by Southern Oregon Regional Economic Development Inc. (SOREDI) to
recommend an economic development strategy for the Rogue Valley noted "one of the most striking
datapoints to emerge from the assessment was the disproportionate wages -to -home -prices
balance... Even though the shortage of housing is most disruptive at entry-level homes or homes below
the median price, the impacts are felt at all levels."
It is a regional problem, especially for lower and middle income groups and families. The problem is
driven by issues of lower -than -average median income in the region and a higher -than -average ratio of
housing needs to housing stock, with a vacancy rate of 6.2 percent in 2017 (latest data available) in
Medford -Grants Pass CSMA compared to the vacancy rate of 15.3 percent in Bend, Oregon.
With the ease of commuting, those living in other locations in the two -county region have been able to
drive or take a bus into Ashland for employment or cultural, educational and entertainment activities.
However, the recent loss to the Almeda Fire of 2,500 housing units in north Ashland, Talent, Phoenix,
and south Medford has exacerbated the housing shortage especially in the more affordable range.
4.13.22 8
Comments
Much of Ashland's housing stock is older; units that lack universal design and/or located in hilly terrain
are not suitable for aging in place for the city's disproportionally large 65+ population.
Further Research Needed
Quantitative evaluation of adequacy of housing in Ashland and surrounding towns by demographic and
income group; quantitative and qualitative analysis of adequacy of senior housing by needs groups
(private single and multi -family housing for sale and rent, 55+ independent -living communities, assisted
living facilities, adult foster homes, 55+ continuing care communities, and specialized nursing facilities).
4. SOCIAL PARTICIPATION
Accessible, affordable, and fun activities
Data
Ratings for community social characteristics of all types are uniformly lower for Non -Whites, as are
several in the 18-34 age group and are reflected in the participation ratings.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
Rating - % Positive (excellent, good)
Overall
18-34
35-54
55+
Female
. Male
W
NW
Recreational opportunities
90
85
88
95
91
91
92
74
Recreation programs
88
68
94
93
87
90
89
74
Education & enrichment
opportunities
87
80
83
93
88
86
90
68
Cultural/arts/music opportunities
87
78
88
96
92
89
92
47
Adult educational opportunities
81
76
70
90
84
81
83
69
Social events and activities
76
55
79
86
83
68
79
54
City -sponsored special events
78
77
71
82
80
76
79
66
Religious or spiritual activities
89
76
82
1 96
90
84
94
57
Source: National Community Survey, Ashland Livability Report, 2019
Participation
By Age
Sex
Race/Ethnic.
Rating - % Positive (always,
sometimes)
Overall
18-34
35-54
55+
Female
Male
W
NW
Used Ashland recreation centers
64
59
69
62
62
65
65
53
Used Ashland public libraries
71
58
82
72
75
66
73
49
Attended a city sponsored event
65
52
83,
62
62
64
67
60
Participated in a club
34
20
43
39
33
37
36
29
Source: National Community Survey, Ashland Livability Report, 2019
4.13.22 9
Assets
Ashland has a plethora of assets that could foster social participation compared with other cities,
especially of its size: concert venues, events, faith communities, festivals, movie theaters, museums,
performing arts companies, and sports stadiums, including but not limited to the following:
4tn of July Celebration
American Band Concert
Ashland Branch, Jackson County Library Services
Ashland Chamber of Commerce Greeters
Ashland Culinary Festival
Ashland High School Mountain Avenue Theater
Ashland Independent Film Festival
Ashland New Plays Festival
Ashland Recreation Division programs/classes
Ashland Senior Services Division classes/events
Chamber Music Concerts
Childrens Halloween Celebration
Chocolate Festival
Daniel Meyer Pool
Earth Day Extravaganza
Festival of Lights
First Friday Art Walk
Hannon Library at SOU
Kiwanis, Lions, Rotary service clubs
Lithia Artisans Market
Challenges
Mt. Ashland Ski Resort
Oak Knoll Golf Course
Oregon Cabaret Theater
Oregon Center for the Arts at SOU
Oregon Honey Festival
Oregon Shakespeare Festival
OSF Green Show
Osher Lifelong Learning Institute at SOU
Rogue Valley Growers and Crafters Market
Rogue Valley Symphony
Varsity Theater
Schneider Art Museum
ScienceWorks Hands-on Museum
Siskiyou Music Project Concerts
Siskiyou Woodcraft Guild Show
Southern Oregon Arts and Research Conference
Southern Oregon University lecture series
Southern Oregon University Music Hall
Southern Oregon University Raider Stadium
The wealth of cultural attractions has made Ashland an attractive residential community and tourist
destination and has served as the backbone of the local economy. Physical distancing restrictions due to
the pandemic have had a disproportionately negative impact on the viability of most of the
organizations in this category with ripple effects across all related commercial entities in the hospitality
and retail businesses and the incomes of Ashland residents employed in them. Those in the 18-34 and
NW groups show lower ratings and utilization than the overall residents, which might reflect whether
the offerings are to their tastes and the affordability of some assets, but many are free and open to all.
Comments
The speed with which there will be a return to pre -pandemic in -person gatherings is an unknown. Some
of the benefits of remote participation that have been recognized may result in permanent changes in
how Ashland residents access cultural, recreational and educational pursuits.
Further Research Need
Which of the assets listed above will have survived the pandemic? What are the barriers to utilization of
Ashland social and cultural opportunities, particularly in younger and Non -White groups?
4.13.22 10
5. RESPECT AND SOCIAL INCLUSION
Feeling valued, and opportunities to learn from others and connect intergenerationally
This realm considers the differences among Ashland residents with respect to race, ethnicity, education,
age, religion, sexual orientation, gender identity, gender expression, politics, and finances.
Data
The low rating for fair treatment of residents by city government are similar to benchmark cities. Once
again, there are lower ratings by younger age groups and Non -Whites.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
Rating - % Positive (excellent, good)
Overall
18-34
35-54
55+
Female
Male
W
NW
Neighborliness
66
61
58
71
64
66
68
45
Openness and acceptance of diverse
people
61
53
61
66
60
65
64
48
Treating all residents fairly (City gov't)
44
22
44
52
44
45
48
24
Source: National Community Survey, Ashland Livability Report, 2019
In contrast to the ratings of community characteristics, actual social behaviors are more "friendly."
Participation
By Age
Sex
Race/Ethnic.
Rating - % Positive (always,
sometimes)
Overall
18-34
35-54
55+
Female
Male
W
NW
Talked to or visited with neighbors
95
86
94
99
97
91
94
92
Done a favor for a neighbor
82
60
85
91
82
80
1 81
84
Source: National Community Survey, Ashland Livability Report, 2019
Assets
The City of Ashland has affirmed that social equity and racial justice part of its values and has formed a
formal Social Equity and Racial Justice Commission. In addition, staff, curricula, and multiple clubs and
organizations within Southern Oregon University are focused on diversity, equity and inclusion: Black
Student Union, Latino Student Union, Gender and Sexuality Justice, Multi -racial Student Club, Native
American Student Union, and Social Justice and Equity Center. Many other community groups embrace
this domain in their work, including AIFF in its film selection, Amigo Club, Ashland Culture of Peace,
Ashland Food Bank, Food & Friends congregant mails and Meals on Wheels, environmental and climate
action groups, LEAP (energy assistance), Native American land acknowledgment, OHRA, OSF social
justice focus, Peace House, Say Their Names memorial, schools -based meals programs, Senior Center,
and World Peace Flame Monument at the Thalden Pavilion, among others.
Challenges
"Diversity and inclusion" is often considered through the BIPOC lens more so than other historically
marginalized groups. Southern Oregon University BIPOC students have communicated concerns about
how they are treated in businesses and by landlords. It is difficult to increase the numbers of those who
represent these groups when there is limited availability of affordable housing and jobs.
4.13.22
C'nmmantt
Ashland is more homogeneous than many cities with the regard to race, language, and socioeconomic
circumstances, however, if social media and Letters to the Editor are any indication, minor differences in
worldviews tend to be magnified. Improvements in acceptance of those who may differ in beliefs and
opinions could facilitate acceptance of those outside of the current composition of Ashland residents.
There are many avenues for intergenerational connections, but these have not been fully realized,
perhaps because a number of those in older age groups have relocated to Ashland rather than having
these connections established through younger family members or work colleagues.
Further Research Needed
With such a low representation of those in the Not White/not Latinx in the NCS Ashland Livability
Report, more research is needed of both a quantitative and qualitative basis to understand the barriers
those in these groups may face in feeling respected and included.
6. CIVIC PARTICIPATION AND EMPLOYMENT
Work for pay, volunteering and engaging in local affairs
Data
Ratings of the last four community characteristics are low but the same is true in other benchmark
cities. Employment opportunities and overall direction that Ashland is taking are lower than benchmark
cities. More males than females rated these low. Ratings for the 18-34 age group and Non -Whites are
lower, in general.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
Rating - % Positive (excellent, good)
Overall
18-34
35-54
55+
Female
Male
W
NW
Opportunities to participate in
community matters
71
46
72
83
71
71
75
41
Opportunities to volunteer
84
63
84
93
85
82
85
66
Employment opportunities
12
1 10
12
13
15
8
13
S
Overall direction that Ashland is
taking
42
21
51
48
47
39
45
31
Ashland as a place to work
47
39
45
54
51
43
49
34
Economic development
32
20
37
37
36
29
35
20
City gov't welcoming resident
involvement
47
21
56
55
48
46
50
33
Overall confidence in Ashland
government
40
26
50
41
45
35
41
35
Ashland gov't acting in best
interest of community
44
30
52
46
47
41
47
31
Source: National Community Survey, Ashland Livability Report, 2019
4.13.22 12
As for civic participation, the low ratings for the last four items below are also low in other benchmark
cities and do not differ appreciably for Non -Whites. A bright spot is the high degree of voting in local
elections, including by Non -Whites, as well as overall involvement in campaigning. Civic participation, in
general, is lower for the 18-34 age group.
A surprising finding for those who feel employment opportunities in Ashland are low is that more
respondents in Ashland than in benchmark cities reported that they work in town, including working
from home. However, these may be low -paying jobs.
Participation
By Age
Sex
Race/Ethnic.
Rating - % Positive (always,
sometimes)
Overall
18-34
35-54
55+
Female
Male
W
NW
Volunteered
58
46
70
57
56
60
56
72
Work in Ashland (inc. from home)
54
61
80
33
53
57
52
79
Read or watched local news*
74
55
69
88
80
64
74
73
Voted in local elections
91
77
94
96
92
89
89
98
Campaigned for issue, cause or
candidate
44
34
39
50
38
48
42
41
Contacted Ashland elected officials
23
10
27
29
20
25
22
27
Contacted city for help or information
52
1 35
1 53
1 59
1 47
1 53
1 50
56
Attended a local public meeting
30
7
41
34
27
23
29
18
Watched a local public meeting
23
8
24
30
22
23
21
27
Source: National Community Survey, Ashland Livability Report, 2019.
Data from the 2019 American Community Survey is provided to counteract a generally expressed view
that Ashland residents are more affluent than those in Oregon as a whole.
Economic indicator
Oregon
Ashland
Households receiving SNAP
13.4%
13.4%
Income below poverty level
11.4%
9.8%
Median earnings (all)
$35,643
$25,414
Median earnings (worked full time)
$44,634
$41,068
Source: American Community Survey, 2019
Assets
Many opportunities exist to participate in or volunteer with business organizations, civic organizations,
citizen commissions, climate and environmental groups, faith communities, nonprofit organization,
political groups, and schools. The City of Ashland maintains transparency with regard to meetings. The
Ashland Chamber of Commerce is not a PAC and is significantly involved with supported local
businesses, excelling in this regard during the pandemic and Almeda fire.
In the employment realm, there are several major employers: Asante Ashland Community Hospital,
Oregon Shakespeare festival, and Southern Oregon University and many jobs in the hospitality and retail
sectors. There are other major employers within a short commuting distance.
4.13.22 13
Challenges
The low ratings for City government, especially among those 18-34 and Non -White, are at odds with the
positive ratings for Ashland's quality of life and most City services (not all are detailed in this summary of
the NCS data). However, distrust of government exists across benchmark cities. Respondents in Ashland
and in other benchmark cities do not seem to avail themselves of opportunities to engage and to have
influence with local government, which would seem to be easier in a town of Ashland's size.
Comments
Measures of voter participation in the 2020 election are in line with NCS responses: there were 8,237
registered voters in Ashland and turnout was 90.32% compared to 79.51% for Jackson County overall.
Further Research Needed
What is needed to promote civic participation in Ashland (attending city meetings, participating in
surveys, contacting city officials) and to increase trust in its governance, particularly in the 18-34 age
group and NW? Do residents feel that Ashland itself needs to offer broader employment opportunities?
7. COMMUNICATION AND INFORMATION
Reliable sources of information that are disseminated through various means
Data
Ratings of Ashland's sources of public information are rated lower by those 18-34 and males.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
Rating - % Positive (excellent,
good)
Overall
18-34
35-54
55+
Female
Male
W
NW
Public Information
74
64
73
1 80
80
69
76
73
Source: National Community Survey, Ashland Livability Report 2019
Those in the 18-34 are less likely to contact the city for help.
Participation
By Age
Sex
Race/Ethnic.
Rating - % Positive (always,
sometimes)
Overall
18-34
35-54
1 55+
Female
Male
W
NW
Contact city for help
52
35
53
59
47
53
50
56
Source: National Community Survey, Ashland Livability Report, 2019
Assets
Newspapers (print and online); TV and Radio (RVTV, JPR, KSKQ in town; others nearby); City meetings on
RVTV; cell service; broadband; informational city websites (Ashland Chamber, City of Ashland); City
Source newsletter; Nixle alerts.
4.13.22 14
Unlike other communities in Oregon and the U.S., a high proportion of Ashland residents have
computers and internet.
Computer and Internet Use
Percent
Households with a computer, percent, 2016-2019
96.9%
Households with a broadband Internet subscription, percent, 2016-
2019
90.5
Source: American Community Survey, 2016-2019
Challenp,es
Despite the high degree of access to devices and broadband, given the age skew of the population,
facility with technology might be an issue.
In addition, the Almeda fire exposed limitations regarding emergency communications in fast -
developing situations.
Comments
Not measured is the extent to which residents participate in social media and whether those sources are
providing reliable information.
Further Research Needed
How well is technology utilized by those of all ages, races and ethnicities? Does social media promote or
detract from Ashland's livability?
8. COMMUNITY AND HEALTH SERVICES
Access to services, clinics and programs that promote wellness and healthy aging
Data
Childcare/pre-school, air quality and mental health services garnered low ratings and are lower than
benchmark cities. A number of community characteristics differ in the 18-34 and Non -White groups.
Community Characteristics
By Age Group
Sex
Race/Ethnic.
Rating - % Positive (excellent,
good)
Overall
18-34
35-54
55+
Femal
e
Male
W
NW
Overall public safety
86
74
82
92
86
87
85
92
Childcare/preschool
33
9
40
33
23
45
32
48
K-12 education
78
59
78
85
83
76
80
79
Adult education
81
70
70
90
84
81
83
69
Education and enrichment
87
80
83
93
88
86
90
68
Fitness opportunities
88
86
82
93
86
91
89
84
Drinking water
82
74
85
84
83
81
83
67
Health/wellness opportunities
82
75
80
87
85
80
85
67
Affordable quality food
64
48
58
76
62
67
65
62
4.13.22 15
Affordable quality health care
55
34
52
65
52
58
57
36
Preventive health services
63
46
59
71
60
65
63
59
Affordable quality mental health
27
4
39
34
27
26
28
21
Air quality
57
59
55
57
60
55
57
61
Source: National Community Survey, Ashland Livability Report, 2019
Participation
By Age
Sex
Race/Ethnic.
Rating - % Positive (always,
sometimes)
Overall
18-34
35-54
55+
Female
Male
W
NW
Eat fruit
84
70
91
89
88
80
85
77
Physical activity
92
91
93
92
93
90
91
98
Rate health high
71
66
77
71
75
66
72
70
Use library
65
58
82
72
75
66
67
60
Source: National Community Survey, Ashland Livability Report, 2019
Other information
There is a treasure trove of health data in the 2018 Community Health Assessment of Jackson and
Josephine Counties (CHA) on data sources and indicators by topic.
Adverse Childhood
Experiences
Food Insecurity
Safety/Crime
Overall Health
Mortality
Diet and Physical Activity
Hepatitis
Chronic Diseases
HIV/AIDS
Alcohol, Tobacco and Drugs
STDs
Mental Health
Immunizations
Oral Health
Access
Maternal/Child/Infant Health
As an example of specificity of the data and indicators under just one of the topics, Access, see below.
There are corresponding figures and analysis for each topic.
Access Data indicator Data Source
% population without insurance
U.S. Census Bureau, ACS 5-Year Estimates, 2012-2016
% population under 65 years uninsured
U.S. Census Bureau, Small Area Health Insurance
Estimates: Health Insurance Interactive Data Tool, 2016
% population under 19 uninsured
U.S. Census Bureau, Small Area Health Insurance
Estimates: Health Insurance Interactive Data Tool, 2016
Medical health care providers per capita -
County Health Rankings, 2015
primary care physicians
Nurse midwives, nurse practitioners, physician
County Health Rankings, 2017
assistants per capita
Behavioral health care providers per capita
County Health Rankings, 2017
Dentists per capita
County Health Rankings, 2016
% adults who have a personal doctor or health
BRFSS, 2012-2015
care provider
%adults reporting not seeing health care
provider due to cost in past year
BRFSS, 2012-2015
% students reporting routine checkup in past
Oregon Healthy Teens, 2017
year
4.13.22 16
One take -away from the vast number of data points is that a top cause of mortality in terms of rate per
100,000 from chronic lower respiratory disease is 47.8% in Jackson County compared to 39.7% in
Oregon as a whole, raising the question of the extent to which air quality may be a significant issue.
Other causes of death found in older adults, like cancer and heart disease, are somewhat lower in
Jackson County.
Following the Community Health Assessment, Jefferson Regional Health Alliance led a collaborative
planning effort among multiple organizational partners to develop Jackson and Josephine Counties
Community Health Improvement Plan 2019-2022 (CHIP), a community -level strategic plan to address
priority health issues. The priority issues examined included:
Substance Use
Mental Health and Wellbeing
Health Care Access
Fragmentation of Services
Aging (dementia, falling, etc.)
Environmental Health
Oral Health
Food Insecurity
Communicable Diseases
From these, Behavioral Health (mental health and substance abuse), Housing, and Parenting Support
and Life Skills were selected for action plans.
Assets
Asante Ashland Community Hospital and its pursuit of Age -Friendly Hospital designation; alternative
health options; Ashland Supportive Housing; Ashland Parks and Recreation Department Services;
Ashland Senior Services Division programs; Ashland YMCA and fitness centers; Food Bank; groceries and
farmers' markets; healthcare providers, community health centers and pharmacies; OLLI at SOU;
outdoor recreational opportunities; preschool through university education; Rogue Valley Council of
Governments Food and Friends and Meals on Wheels; SOU Youth programs.
Challenges
Local controls for fire risk cannot address the issues of climate change and Ashland's topography that
funnels smoke from even distant fires into our City.
CnmmPntt
The extent of the health actions being pursued in the two -county area as part of CHIP will have
favorable results for Ashland. However, given the disproportionately high number of those in the 65+
age group in Southern Oregon and particularly in Ashland, modifiable health aspects of this population
must be a priority since these are costly and impact resources for other age groups. This is not
apparently considered as such in CHIP. Further discussions are needed.
Further Research Needed
Causes of emergency response requests, hospitalization and mortality by age, race and ethnicity within
Ashland.
4.13.22 17
FOR MORE DATA
The full reports cited in this Needs Assessment can be viewed at the links provided.
• National Community Survey, Ashland Livability Report, 2019:
https://www.ashland.or.us/Files/2019 National Community Survey.pdf
• American Community Survey, 2016-2020 (can drill down to Ashland and comparative data):
https://www.census.gov/programs-surveys/acs
• One Rogue Valley: Comprehensive Economic Development Strategy, SOREDI, March 2020:
https://soredi.org/wp-content/uploads/2019/11/`2019-11-08-SOREDI-CEDS-FlNAL.pdf
• 2018 Community Health Assessment of Jackson and Josephine Counties, Jefferson Regional
Health Alliance: https://ieffersonregion aIhealthaIIiance.org/a Ili nforhealth/2018-community-
health-assessment/
• Jackson and Josephine Counties Community Health Improvement Plan 2019-2022 (CHIP):
https://jeffersonregionalhealthalliance.org/wp-content/uploads/2019/07/Full-CHIP-FINAL.pdf
• Census: https://www.census.gov/quickfacts/fact/table/ashlandcitvoregon/PST04S219
Potential Initiatives for the Livable Ashland Alliance
In general, the characteristics that the Steering Committee for the Livable Ashland Alliance has set for
the initiatives it identifies, proposes or promotes are ones that involve several organizations working
together within the Ashland community, directly or indirectly benefit multiple age groups, address one
or more of the key issues that have been identified in the Steering Committee's Preliminary Ashland
Livability Needs Assessment and be defined in terms of the AARP 8 Domains of Livability.
Possible initiatives identified through the needs assessment are listed in terms of the domain, issue
addressed, initiative, and partners.
Domain 1: Outdoor spaces and buildings
Issue: Lack of accessible outdoor public space for dining and relaxation
Suggested initiative: Redesign of Plaza area with permanent dining and gathering spaces
Potential Partners: City of Ashland, Ashland Chamber of Commerce, Ashland Parks and Recreation
(APRC)
Domain 1: Outdoor Spaces and Buildings
Issue: Limited number of conversational seating arrangements that are socially distanced in open spaces
throughout the city
Suggested initiative: Install such seating in multiple park settings (possibly sponsored or named
donation)
Potential Partners: APRC, homeowner and neighborhood groups
Domain 1: Outdoor Spaces and Buildings
Issue: Need for seating and activities for adults adjacent to playground spaces
Suggested initiative: Install adult recreational equipment and adjacent seating in multiple park settings
Potential Partners: APRC, Ashland Senior Advisory Committee (ASAC)
4.13.22 18
Domain 2: Transportation
Issue: limited accessible public parking; street repair and sidewalk maintenance problems
Suggested initiative: Focused awareness and identification of specific problems through Walk Audit
Potential Partners: City of Ashland, Ashland Senior Services Division (ASSD), Ashland Chamber of
Commerce, homeowner and neighborhood groups
Domain 3: Housing and Domain 5: Respect and social inclusion
Issue: Seniors living alone in larger older homes in the SOU neighborhood having problems of
affordability and companionship; shortage of affordable housing for SOU students
Suggested Initiative: Initiate a SOU student housing program to house students with older adults
Potential Partners: SOU, ASSD, OLLI
Domain 3: Housing and Domain 8: Health Services and Community Supports
Issue: Limited number of beds (both private pay and Medicaid) in congregant living facilities in Ashland
relative to large pool of seniors; shortage of paid and unpaid caregivers
Suggested Initiative: Explore expanding pool of licensed adult foster home operators in existing homes
as a possibly faster route to increased beds than construction of new residential facilities
Potential Partners: Existing operators, RVCOG, Chamber of Commerce, ACHF
Domain 4: Social Participation
Issue: COVID and Almeda Fire created social isolation in older adults and learning loss in K-12 students
Suggested Initiative: Intergenerational tutoring and educational enrichment programs
Potential Partners: Ashland YMCA, Jackson County Library System (JCLS), OLLI, Ashland School District
(ASD), Ashland Community Hospital Foundation (ACHF)
Domain 4: Social Participation
Issue: Social isolation risks for older adults
Suggested Initiative: Social calls, listening programs; publicity about available connection options
Potential Partners: OLLI, ASSD, ACHF, Faith -based organizations, Age-Wise/Age Well, Ashland At Home
(AAH)
Domain 5: Respect and Social Inclusion
Issue: Many players in this space and there may be duplicated efforts and gaps
Suggested Initiative: Convene and encourage collaboration among organizations working on equity and
inclusion
Potential Partners: SOU, ASD, Ashland Social Justice and Racial Equity Commission, OSF, OHRA, Peace
House, SO Pride, BASE SO, SO Equity Coalition, UNETE, Northwest Seasonal Workers Assoc.
Domain 6: Civic Participation and Employment
Issue: Limited awareness of senior and youth volunteer opportunities in Ashland
Suggested Initiative: Outreach, promotion and recruitment of new residents, retirees and youth into
volunteer programs in community nonprofits, agencies and citizen commissions
Potential Partners: City, ASSD, ASD, Chamber of Commerce, Ashland Newcomers, OLLI, Community
Volunteer Network (CVN), AAH
Domain 6: Civic Participation and Employment
Issue: Engagement of businesses in area around SOU with the university community
Suggested initiative: Establish University District
Potential Partners: SOU, OLLI, Chamber of Commerce, businesses in area
4.13.22 19
Domain 6: Civic Participation and Employment
Issue: Limited communications between and among organizations that impact livability
Suggested Initiative: Regular roundtable meetings of stakeholder organizations to discuss activities and
initiatives affecting residents in Ashland, organized by Livable Ashland
Potential Partners: City of Ashland, APRC, ASD, Chamber of Commerce (ACC), relevant agencies and
nonprofit organizations
Domain 7: Communication and Information
Issue: Older adults who lack information technology skills; secondary school students with limited
research skills
Suggested initiative: Older adult/student mentoring and training programs
Potential Partners: ASSD, JCLS, ASD
Domain 7: Communication and Information
Issue: Limited awareness of activities in the community that support livability
Suggested Initiative: Creation of Livable Ashland website
Potential Partners: Chamber of Commerce, Ashland.News, Project A
Domain 7: Health Services and Community Supports
Issue: Severely limited childcare and pre-school resources, with impact on working parents
Suggested Initiative: Assessment of barriers to attracting childcare workers and providers
Potential Partners: existing providers, ASD, ScienceWorks, YMCA, SOU, Chamber of Commerce
Domain 8: Health Services and Community Supports
Issue: Mental health challenges for kids and parents post-COVID/fire
Suggested Initiative: Evaluation of needs and resources
Potential Partners: ASD, ACHF, OLLI, AACH, Grandmas 2 Go
Domain 8: Health Services and Community Supports
Issue: Need for focused health care for older adults; opportunity for clinical experience for healthcare
professionals interested in geriatrics
Suggested initiative: Specialized geriatric care program at Asante Ashland Community Hospital (AACH)
Potential Partners: AACH, SOU, Oregon Health Sciences University (OHSU), ACHF
Domain 8: Community and Health Services
Issue: Health care advocacy for older adults, especially those living alone
Suggested initiative: Certificate or degree programs in healthcare advocate and geriatric care manager
programs at SOU; encouragement of existing geriatric care managers to employ and mentor extenders
Potential Partners: Asante Health Care System, Providence Health System, SOU, ASSD, local geriatric
care managers
Domain 8: Health Services and Community Supports
Issue: Lack of navigation and advocacy for older adults experiencing functional decline; caregiver pool
(paid and unpaid) inadequate
Suggested initiatives: Increase awareness of supports; encourage planning ahead
Potential Partners: OLLI, SOU, OHSU, Rogue Community College, Rogue Valley Council of Governments
Senior and Disability Services, ACHF, ASSD
4.13.22 20
Domain 8: Health Services and Community Supports
Issue: Older adult health and wellness, both physical and mental
Suggested Initiative: Community education programs
Potential Partners: YMCA, OLLI, ASSD, AACH, ACHF, Jackson Regional Health Alliance (JRHA)
Ashland Livability Actions Through March 2022
The Steering Committee for the Livable Ashland Alliance is monitoring livability initiatives that have
been or are being actualized since Ashland joined the AARP Network. The following list summarizes the
status of the initiatives of which it is aware by domain and issue addressed. It is in the process of
compiling additional actions that have been undertaken by other agencies and organizations.
Domain 1: Outdoor spaces and buildings
Issue: Pandemics ups and downs limited opportunities for in -person classes and connections at the
Ashland Senior Center; additional space for movement classes had already been needed
Status: ASSD has applied for an AARP Community Challenge grant to build an outdoor classroom space
with an appropriate floor surface and shade structure near the deck of Ashland Senior Center.
Domain 1: Outdoor spaces and buildings
Issue: Reduced City funding resources for outdoor spaces and the built -environment
Status: APRC and City departments are considering service and staffing adjustments that will best
preserve livability and sustainability
Domain 4: Social Participation
Issue: Social isolation risks for older adults
Status:
• Ashland Senior Center reopened December 6 with limited hours and is gradually bringing back in -
person programming to provide more social connection.
• The Ashland Senior Phone Buddy program, now with 16 volunteers, is working to provide more older
adults who would like to be matched with a volunteer buddy for regular social phone calls.
• OLLI at SOU instructors were encouraged to provide opportunities for informal conversations within
the 80-100 courses offered via Zoom each quarter from Fall 2020-Winter 2022 when in -person classes
were not possible and introduced Conversation Connections and Guided Explorations that offer an
interactive focus.
Domain 5: Respect and Social Inclusion
Issue: Ageism
Status:
• Toya Cooper, the new VP of Equity, Diversity, and Inclusion at SOU has committed to inclusion of
ageism as a focus of her efforts. Her office co -hosted with OLLI a talk by Louise Aronson, a geriatrician,
on Aging, Ageism and the Future of Elderhood that was attended by about 250 participants.
• A new SOU faculty specializing in gerontology, Noriko Toyokawa, is planning to apply for SOU to be an
Age Friendly University through a gerontological education group. She has met with ASAC and OLLI
members to discuss the application process.
4.13.22 21
Domain 6: Civic Participation and Employment
Issue: Engagement of businesses in area around SOU with the university community
Status: The formation of a "University District" has been included on the list of SOU's 150th anniversary
activities.
Domain 6: Civic Participation and Employment
Issue: need for informal in -home supports for older adults
Status: The local Village program, Ashland At Home, which was inactive during the pandemic, is
reopening as an all -volunteer organization serving Ashland and Talent
Domain 7: Communication and Information
Issue: Adults with limited technology skills for utilizing MyChart, telemedicine, community services and
connections
Status:
• AACH arranged a connection between JCLS and Asante Information Technology to start a collaborative
project for educating the community about access to medical information and medical records by
leveraging the Library system's resources, including their DART mobile tech van
• In collaboration with JCLS, a series of computer labs for older adults are scheduled at Ashland Senior
Center
Domain 7: Communication and Information
Issue: Reduced coverage of Ashland news due to elimination of the Ashland Tidings and reduced print
editions of the Mail Tribune
Status: Formation of Ashland.News, a non-profit that will provide free, comprehensive, locally sourced
online news utilizing journalistic principles in its reporting and choice of topics. This will be an important
megaphone for initiatives of the Livable Ashland Alliance.
Domain 7: Communication and Information
Issue: The City did not purchase the 2021 or 2022 Ashland Livability Report of the National Community
Survey, which would have identified how the pandemic and fire impacted perceptions of Ashland's
livability and participation in comparison to the 2019 data
Status: The City Council is instead surveying community residents in July 2022 to ascertain funding
priorities; the Steering Committee will determine if the results have utility in fleshing out the Preliminary
Needs Assessment.
Domain 8: Health Services and Community Supports
Issue: Air quality due to smoke
Status: AACH is partnering with Ashland Forest Resiliency and several others stakeholders in preparation
and dissemination of a brochure and other materials to inform Ashland residents of health risks from
wildfire smoke and mitigation opportunities as part of the City's Smokewise Ashland effort.
Domain 8: Health Services and Community Supports
Issue: Limited supports for older adults experiencing functional decline, especially those who are
Medicaid eligible, with impacts on their working family members
Status: ASAC members toured the new AIICare Program for All-inclusive Care for the Elderly (PACE) in
Grants Pass, which provides daytime services, and will be advocating for expansion of their coverage
area to reach Ashland residents.
4.13.22 22
Domain 8: Health Services and Community Supports
Issue: Youth experiencing learning loss and health challenges due to the pandemic and Almeda fire
Status:
• The 2021 Patrons Campaign -Help Kids Thrive of Ashland Community Hospital Foundation provided
financial support for the Ashland and Phoenix -Talents school districts summer school programs
including expanded hours for the School Nurse Program.
• ACHF also provided Ashland students with a learning boost through Brainpop interactive videos and
outdoor science kits that were used at school and then taken home for ongoing learning. English
language learners also received more focused instruction through a research -based language
program.
Domain 8: Health Services and Community Supports
Issue: Older adult health and wellness, both physical and mental
Status:
• AACH is continuing development of the hospital as an Age Friendly Health System. Goal is to be
certified as such by the parent organization. Biweekly meetings of workgroup have resumed; steering
committee are occurring bimonthly. Initial efforts to recruit a Chair in Geriatrics begun.
• ACHF awarded a $325,000 grant to AACH to fund staff education for the Age -Friendly Initiative to
support geriatric care.
• The Ashland YMCA offered a Healthy Living course at OLLI.
• Asante providers have presented two health lecture series as part of OLLI's free, community lectures.
• ASSD arranged for several COVID vaccine events.
Domain 8: Health Services and Community Supports
Issue: Limited knowledge of and planning for care supports for oneself and others
Status:
• OLLI at SOU, with sponsorship from Asante, AARP and Rogue Valley Manor, provided a three-part
webinar series, Plan4Care: Values and Choices, with an intergenerational focus. There were almost
600 registrants.
• The recordings, slides and resource materials from the series are being hosted on the OLLI website;
awareness of these free materials has been publicized to current and former OLLI members and the
general public; registrants have been encouraged to pass them on to others.
Next Steps
The Steering Committee of the Living Ashland Alliance plans these additional steps before
implementation of an Action Plan:
• Utilize focus groups and stakeholder interviews to fill gaps in the Preliminary Needs Assessment
• Identify livability initiatives that have occurred since joining the AARP Network that were missed in
this report, as well as ones in progress
• Publicize the aims of the Ashland Livability Alliance to the general public to inspire organizational and
individual buy -in on enhancing Ashland's livability
• Prioritize initiatives with most potential for impacting Ashland livability
• Formulate an Action Plan
• Identify interest and capacity of prospective partners in working on each Action
• Consider a more formal structure or nonprofit status for the Livable Ashland Alliance
4.13.22 23
Ashland City Council Look Ahead
Nola. This is a DRAFT scredule of fWe agenda loam..n is wb,- to heguert cru ng...
15-Aug
Economic Development & Business Roundtable Follow-up Ashland Housing Production Strategy - Update from EcoNorthwest and City Staff
Community Dev.
Bill Molnar
Affordable Heulsing- Preserving Manufactured Home Properties/Locations
"
AARP Livable Ashland Alliance -Steering Committee Report
Ashland Livable City Alliance
Committee Co -Chairs
55eP
Meeting Cancelled National Holiday Observed - Labor Day
1mep
EcoNorthwest Economic Diversity Study Report (tentative scheduling)
Aden n.
Joseph Lessard
Community Budget Survey Report tentative scheduling)'•
Economic Development & Business Roundtable Follow-up Community Development Questions 8 Updares
Community Development
Bill Molnar
activi enrer., deyelo me nt code 8 r ation, business issues
3-Oct
City of Ashland Aepirati... I Goals
Admin,
Joseph Lessard
Croman Mill Redevelopment ConcepVOyerview
Community Development
Bill Molnar
1T-0ct
31.Oct
14-Nov
5-Dec
19-Dec
2-Jan
18Jan
1S-Aug
6-Sep
20Sep
City Facilities & Real Estate Hargadine Parking Structure RFP Community Development Bill Molnar
Severe Weather Emergency Shelter Next Steps '•
Community Center & Pioneer Hall - Preliminary Schematic Design Public Work. Scott Fleury
Imperatrice Property Lease -Regenerative Agriculture Practices "
Facilities Optimization Master Plan "
Natural Gas Equipment by 2030 in Existing City Facilities "
Community Center & Pioneer Hall -Schematic Design and cost estimates Public Works Scott Fleury
Police and Fire Partnering/Regionalization Admin. / Police / Fire Joseph Lessard / Chief O'Meara I Chief Sartain
Vehicle Replacement Fund Status Finance Sabrina Cott.
Economic Development & Business Roundtable Follow-up Ashland Housing Production Strategy- Update from EcoNorthwest and City Staff Community Day. BIII Molnar
Affordable Houisin- Preserving Manufactured Home Properties/Locations
2121-2023 Biennium CIP Review Public Works Scott Fleury
Contracting W aterlW astewater System Management Staff Report "
Meeting Cancelled National Holiday Observed - New Year', Day
2023-2025 Biennium CIP Preview Public Works Scott Fleury
Uptlate other ortlinances to recognize establishment of standing & ad hoc committees Interim City Attorney Doug McGeary
Standing Advisory Committee Appointments
Chamber of Commerce Agreement for Travel Ashland Marketing City Manger's Office Joseph Lessard
Croman Mill Site Remediation Update Community Development Bill Molnar
Resolution Establishing a Policy for Commemorative & Ceremonial Flags at City Facilities City Attorney Interim City Attorney
First Reatling -Telecommunications Ordinance Updates for Small Wireless Facilities (SG) •' ••
Personnel Issues Executive Session - Labor Negotiation Status Human Resources Sabrina Cotta
City Manager Compenatation Review '• '•
Personnel Policies - Management, Confidential & Unrepresented Employee Updates "
PERS Pick -Up Evaluation
Labor Agreement Approvals Itentative scheduling) ^
Infrastructure Master Plans Updates Talent -Ashland -Phoenix (TAP( Water Intertie Public Works Scott Fleury
Wastewater Collection System Master Plan "
Storm Drain Master Plan
Facilities Optimization Master Plan "
Rogue Valley Energy Score Program Resolution Electric Utility Thomac MCBartlett
FY2022-23 Supplemental Budget Finance Sabrina Cotta
Financial Policies Update •'
Second Reading -Telecommunications Ordinance Updates for Small Wireless Facilities (5G) Interim City Attorney Doug McGeary
Resolution Settin Telecommunications Inatellafbn Standards for Small Wireless Facilities "
Personnel Issues Executive Session - Labor Negotiation Status Admin. / Human Resources Joseph Lessard / Sabrina Cott.
Labor Agreement A vale tentative scheduling)"
Review/Revisit MOU between Ashland City Council & Ashland Park Commission dated Aug. 19, 2014 Admin. / Acting City Attorney Joseph Lessard / Doug McGeary
AMC 2.t5 Recreation Commission Duties antl Powers "
AM 2.2&.040 -C Man er Administrative Rea naibilttiec •'
Updated 8/12/2022 r,
Ashland City Council Look Ahead
4ote This is a DRAFT s —Ii, of fut— agenda items and is subied to frequent charges.
4-0c1
Ad Hoc Building Code Review Committee
tact
Social Equity and Racial Justice Advisory Committee Report
Resolution on City of Ashland Aspirations[ Goals
Ashland Fiber Network -Business and Technology Planning RFQIRFP
Public Hearing and First Reading Housing in Employment Zones Annual Report
1-Nov
Quarterly Financial Report & Budget Amendments
15-Nov
First Reading -Ordinance on Allowances for Food Trucks and Food Carts
Public Hearing and Second Reading Housing in Employment Zones Annual Report
22-NOV
Citizens' Budget Committee Appointments
Second Reading -Ordinance on Allowances for Food Trucks and Food Carts
64)w
First Reading -Private Property Telecommunications Ordinance Updates (5G)
264)w -_
Second Reading -Private Property Telecommunications Ordinance Updates (SG)
kite
i7-Jte
Ordinance on Weeds and Noxious Vegetation
Cost Analysis of Climate & Energy Action Plan (CEAP)
Refinancing PERS & Capital Debt
City Recorder
Melissa Huhtala
City Recorder
Melissa Huhtala
Admin.
Joseph Lessard
Technology B Innovation
Jason Wegner
Community Development
Bill Molnar
Finance
Sabrina Cotta
Community Development
Bill Molnar
Community Development
Bill Molnar
City Recorder
Melissa Huhtala
Community Development
Bill Molnar
Community Development
Bill Molnar
Community Development
Bill Molnar
Updated 8/12/2022 Vim,