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Planning CommissionMinutes
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June 27, 2023
STUDY SESSION
MINUTES
I.CALL TO ORDER:
Chair Verner called the meeting to order at 7:00 p.m. at the Civic Center Council Chambers, 1175 E.
Main Street.
Commissioners Present: Staff Present:
Lisa Verner Brandon Goldman, Community Development Director
Kerry KenCairn Derek Severson, Planning Manager
Doug Knauer Michael Sullivan, Executive Assistant
Eric Herron
Gregory Perkinson
Russell Phillips
Susan MacCracken Jain
Absent Members: Council Liaison:
Paula Hyatt
II.ANNOUNCEMENTS
Community Development Director Brandon Goldman made the following announcements:
The City Council approved the findings for PA-T2-2023-00041, Tax Lot 404 Clinton
Street at their last meeting, and that the timeframe to submit an appeal has closed.
The applicants for PA-T3-2023-00004, 1511 Highway 99 North have asked staff to
review the articles of remand that were sent by the Land Use Board of Appeals (LUBA).
III.PUBLIC FORUM – None
IV.DISCUSSION ITEMS
A.Ashland Chamber of Commerce Economic Diversification Study (Chamber Staff)
Presentation
Mr. Goldman stated that two pieces of public testimony were submitted to staff prior to the meeting,
both of which were shared with the Commission (see attachment #1).
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Sandra Slattery, Executive Director of the Ashland Chamber of Commerce, spoke about the
diversification strategies being considered by the City to revitalize the economy following the COVID-
19 pandemic. The Chamber of Commerce employed the services of ECONorthwest, which also
conducted the City’s Housing Production Strategy (HPS) study, to assist in identifying potential
revitalization strategies (see attachment #2).
Ms. Slattery stated that the Chamber and ECONorthwest conducted a study and developed an
actionable plan, while also engaging in public out-reach to garner feedback from the community.
Through these methods ECONorthwest and the Chamber were able to develop a plan that utilized
the strengths and weaknesses of the City. Ms. Slattery stated that this resulted in the development of
a plan with four core pillars to increase the economic diversification of the City; 1) fostering business
growth by improving public sector collaboration, supporting specialty districts, and establishing
small batch Ashland; 2) diversifying tourism by providing more opportunities for residents to engage
with nature and the community; 3) rediscovering downtown by investing in public spaces; 4)
expanding the City’s talent pool by hiring qualified workers to fill vacancies in the workforce,
particularly in health care.
Questions
Commissioner Knauer asked if the Chamber spoke with business owners about the types of
buildings they look for and want to see developed more. Ms. Slattery responded that they ensured
that developers were present during the process, who were able to provide valuable feedback for
the study. Commissioner Knauer asked if the City had that building space available, and Ms. Slattery
responded that it would need to be built.
Commissioner MacCracken Jain asked how the Chamber and ECONorthwest identified the four
pillars in their presentation. Ms. Slattery responded that they were developed through the study and
as part of the public outreach process. She added that some of the priorities identified could evolve
in the future and as the City’s goals change. She emphasized that it will be a fluid process.
Chair Verner asked what the implementation timeframe would be. Ms. Slattery stated that separate
groups handling the different pillars have already begun to establish their own timelines, with some
groups also creating subcommittees to assist in the implementation process.
Commissioner Perkinson inquired about the challenges to implementation that the City could face.
Ms. Slattery responded that ECONorthwest determined that success would be dependent upon the
coordinated efforts of both staff and the participating committees. Commissioner Perkinson asked
how the community would be involved in the process, and Ms. Slattery replied that the Chamber has
an extensive and multi-layered communications plan to inform the community, including utilizing
social media. Councilor Hyatt added that the Chamber has a record of successfully convening
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planning@ashland.or.us. Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).
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partners and that the Council is has heard the call from the community to revitalize the downtown
area.
Commissioner Knauer commended Ms. Slattery for her report, but lamented the lack of a core
objective. Ms. Slattery agreed, stating that the values of the community will help guide the initiatives.
She emphasized the importance of community members like the Commission in helping drive those
conversations. She commented that ECONorthwest is excited about the Chamber’s work, and that
the goals and initiatives will evolve as time goes on.
Chair Verner invited Ms. Slattery to return in a year to give the Commission an update on the
Chamber’s progress.
Public Testimony
Michael Orendurff/Mr. Orendurff commended the Chamber’s plan, but stated there were some
aspects unaccounted for in its study. He implored the City to develop a plan to make biking more
accessible and safer in the City, citing economical, environmental, and safety reasons for
encouraging cycling and the creation of dedicated bike lanes.
B.Ashland Climate & Environmental Policy Advisory Committee Natural Gas Ordinance Update
(CEPAC Chair Bryan D. Sohl)
Presentation
Chair Bryan Sohl of the Climate & Environmental Policy Advisory Committee (CEPAC) provided the
Commission with a brief update regarding legislation to reduce greenhouse emissions. He was
encouraged by Climate Friendly Areas (CFA) guidelines that promote pedestrian-safe works, but
stated that Oregon is significantly behind in reducing greenhouse gas emissions. Chair Sohl voiced
his support for an ordinance developed by young activists to eliminate the use of gas in all new
commercial and residential developments in the City. He stated that an edict of the Ashland Climate
Plan is to educate City staffers about it, and so all Commissions and Committees should consider
climate action goals in every decision they make.
Chair Sohl stated that there is an increased risk of childhood asthma associated with increased
exposure to methane gas. He informed the Commission that the Rogue Climate Action Team (RCAT)
brought an ordinance proposal before the Council that would eliminate gas from any new
developments, and that the CEPAC had been directed to study the feasibility of such an ordinance.
Chair Sohl stated that the city of Berkeley had approved a similar ordinance, but it was struck down
by the California 9 Circuit Court of Appeals. The RCAT has now limited the ordinance to only effect
th
residential developments in the hope of passing a more legally viable version.
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planning@ashland.or.us. Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).
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Chair Sohl stated that the RCAT and CEPAC have identified three alternative options for an ordinance
applying to new residential construction; 1) an emissions based strategy; 2) a local amendment to
the State Building Code; 3) and applying restrictions in new rights-of-way (ROW). He stated that the
CEPAC had requested that the Council direct City staff to work CEPAC to create the new ordinance,
and provided the Commission with an outline of an adoption schedule (see attachment #3).
C. DRAFT Ashland Climate Friendly Area (CFA) Study
Staff Presentation
Mr. Severson briefly provided a background on the Climate Friendly Area (CFA) guidelines and their
goal of reducing greenhouse gas emissions. These guidelines are targeted at metropolitan areas
and would affect 60% of the Oregon population. With regards to land use, these guidelines would
designate walkable areas, reform parking, and support electric vehicles.
Mr. Severson described how the City has employed a public engagement process for this initiative,
and has received assistance from the Rogue Valley Council of Governments (RVCOG) in this
endeavor. The City has identified The Croman Mill Site, the Railroad Property, and the Transit Triangle
as potential sites for CFAs, which would need to accommodate 30% of the City’s current population
and expected growth by 2041. Downtown would serve as a secondary CFA site if necessary, but is
already largely built out with limited capacity for development.
Mr. Severson spoke to the viability of establishing CFAs in the identified sites, and noted that staff is
working on several plans to mitigate any potential population displacement as a result of
redevelopment (see attachment #4).
Questions of Staff
Chair Verner expressed concern that the housing density guidelines from the state were not viable,
and asked how staff saw the City developing in the coming years. Mr. Goldman stated that staff’s
goal is to apply CFA guidelines to areas that are readily available for development or
redevelopment, and not merely to apply the guidelines to areas that already have high density
housing. He added that the CFA guidelines call for a density of 15 units per square acre at a
minimum, and the City need not exceed that rate.
Commissioner Knauer asked if the City was directed to identify more than one area as a CFA, and
whether the development of all three designated areas would be more than the City would require.
Mr. Severson responded that the state was satisfied with the City’s first site, but that staff wanted to
find a viable way to meet these guidelines and therefore chose three sites.
Commissioner MacCracken Jain asked if having CFAs would be practical for the City to manage,
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planning@ashland.or.us. Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).
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and commented that the vision for Ashland should fit into the broader strategy for the City. Mr.
Goldman responded that the Commission has not yet conducted an assessment of the designated
areas, and that this is merely an initial presentation based on the report done by RVCOG. The City
can now refine its plan and create a final document by the end of the year. Chair Verner asked what
the Commission’s timeline will be in reviewing these initiatives. Mr. Goldman responded that it would
begin in October or November of 2023, starting with a review of the parking initiatives.
Public Comments
Robert Cortright/Mr. Cortright stated that he had submitted written comments to staff before the
meeting. He informed the Commission that he previously worked with the DLCD regarding climate
issues before he retired. He stated that the City does not need paper capacity, it requires the land
necessary to accommodate the City’s needs over the next 20-25 years. He also encouraged staff to
use the alternative path allowed by the Climate Friendly and Equitable Communities (CFEC)
guidelines to develop a more practical estimate of the housing capacity for CFAs.
D. 2023 Annual Planning Commission Retreat
The Commission discussed which items should be reviewed at the annual retreat. Chair Verner and
Commissioner Knauer expressed an interest in learning more about protocols and proper meeting
procedures for the Commission, as well as how to effectively run a public meeting. The Commission
also discussed relationship between the Council and the Commission, particularly with regards to
larger projects, like the Croman Mill Site development. Councilor Hyatt commented that she had
benefited from a review of the difference between Type I, Type II, and Type III planning actions, and
recommended a review of those items for all new Commissioners.
Mr. Goldman informed the Commission that there are no items scheduled for the July 11, 2023
meeting, and that all of these items could be reviewed in a similar manner to a Study Session. The
Commission agreed.
The Commission decided to hold its annual retreat on August 29, 2023.
V.ADJOURNMENT
Meeting adjourned at 8:53 p.m.
Submittedby,
Michael Sullivan, ExecutiveAssistant
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In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please email
planning@ashland.or.us. Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).