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Planning CommissionMinutes
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July 25, 2023
STUDY SESSION
Minutes
I.
CALL TO ORDER:
Chair Verner called the meeting to order at 7:00 p.m. at the Civic Center Council Chambers, 1175 E.
Main Street.
Commissioners Present: Staff Present:
Lisa Verner Brandon Goldman, Community Development Director
Kerry KenCairn Derek Severson, Planning Manager
Doug Knauer Michael Sullivan, Executive Assistant
Gregory Perkinson
Russell Phillips
Susan MacCracken Jain
Absent Members: Council Liaison:
Eric Herron Paula Hyatt
II.ANNOUNCEMENTS
Community Development Director Brandon Goldman made the following announcements:
The City Council will hear an update from the Department of Environmental Quality (DEQ)
regarding the Croman Mill Site. The DEQ conducted testing of the site on May 5, 2023, where
contaminates were identified. Are cleanup plan and timeline for development are now being
created.
The Community Development Department is in the process of creating a Development
Process Advisory Committee. The group will meet once a month to discuss the department’s
development process by utilizing feedback from frequent developers in the area. Mr.
Goldman stated that a liaison from the Commission to the Committee would be beneficial.
Commissioner Knauer inquired if the purview of the new Committee would exclusively be
land use. Mr. Goldman responded that it would, stating that building code is based off
established guidelines from the Oregon Building Codes Division and would be difficult to
change.
III.PUBLIC FORUM - None
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IV.OTHER BUSINESS
A. Croman Mill Site Update
Mr. Goldman stated that Townmakers, LLC had spoken before the Commission before on January 25,
2022, and have since been working on a conceptual development proposal for the site.
Presentation
Michael Mehaffy began by introducing Michael Weinstock from Townmakers, LLC, and Carlene Chin,
a third-party consultant. Mr. Mehaffy stated that this will be an informal update, and that the team
would be returning in the coming months will a formal application.
Mr. Mehaffy gave a brief history of the site, stating that it was first used as a municipal airport before
becoming a mill site in 1934. The mill was closed in 1996, with further industrial uses for the site
planned but never realized. He described how the site encompasses 61 square acres and is in an
ideal position for urban expansion. He added that the proposed neighborhood would complement
the downtown area, and that the team is currently trying to identify a large commercial employer to
readily bring business and employment opportunities to the neighborhood (see attachment #1).
Mr. Mehaffy emphasized their commitment to retaining as much of the Ashland Municipal Code
related to the Croman Mill Site as possible, but that some changes would be necessary. He detailed
how the COVID-19 pandemic had altered the work-life paradigm, with more people working from
home and starting small businesses. He noted that the Ashland Economic Diversification Plan had
called for the cultivation of small-batch businesses. Mr. Mehaffy detailed the need for more live-
work-play areas, particularly those that could provide market-ready employment housing
opportunities, stating that a lack of workforce housing results in a lack of workforce.
Mr. Mehaffy stated that the project’s planning team is focused on a climate and environmentally
friendly development and want to incorporate features of the state’s new Climate Friendly Area
(CFA) guidelines. He mentioned that the team had engaged in several public outreach activities and
had received valuable feedback from the community.
Mr. Mehaffy detailed his team’s plan to employ a phased development, starting from Siskiyou
Boulevard and moving north with each subsequent phase. He explained that the proposed plan
would include a binding site plan, some proposed amendments to district standards, and an
annexation plan. Mr. Mehaffy stated that his team is currently conducting a Traffic Impact Analysis
(TIA), an economic analysis, and a financial development plan. He added that the team’s philosophy
behind this project is to regulate the impacts of buildings, not the uses.
Questions
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Chair Verner asked if the applicants would be the one to develop the site. Mr. Weinstock responded
that his team would do portions of the commercial developments, but that they would likely use
individual builders for some of the smaller and residential projects. He emphasized his commitment
to retaining the rental properties. Mr. Mehaffy stated that their proposed buildings would all be built
to the same standard, even if they were built by different developers. Ms. Chin added that the team
has specific design standards and is committed to developing a quality neighborhood.
Chair Verner inquired how the team would attract a core employer to the new development. Mr.
Weinstock responded that his team had met with a wide variety of employers already, but that they
are also garnering feedback from the community, including the Commission. Ms. Chin stated that
the team is also looking for employers outside the City to bring their business in and inject capital
into the community. She added that the community has significant outdoor recreational resources
to help increase employment opportunities, such as the popularity of biking, skiing, and pickleball in
the area.
Commissioner MacCracken Jain asked how already existing businesses in the area would be
supported by the project. Ms. Chin responded those existing small businesses are aspirational for the
team, and that they hope to support and complement those businesses with the new neighborhood.
Commissioner Perkinson asked what the greatest risks are to this project with regards to land use.
Mr. Weinstock responded that a “no further action needed” notice from the DEQ is necessary before
development begins, as well as flexible zoning to allow for the new development to be market-
facing. Mr. Mehaffy explained that a market-facing development would be one that had readily
available spaces for businesses to open. He added that the team is dedicated to seeing the
neighborhood grow, and not to simply sell residential properties.
Commissioner Perkinson asked how the team’s commitment to fully realizing the development of the
site would be enforced. Mr. Mehaffy responded that Townmakers, LLC will have a minimum
commitment to the City, with some flexibility. This will ensure that the plans for development are not
drastically changed after approval is granted. Ms. Chin added that the team could not simply build
residential units and then leave without fulfilling its obligation to also develop the promised
commercial and industrial buildings. Mr. Goldman commented that the development would be done
in phases, and that each phase will have a minimum percentage of residential, commercial, and
industrial buildings being developed before the next phase could begin.
Commissioner KenCairn stated that some annexations with comparable development plans had
failed in the past, and that the City was forced to dissolve similar agreements with developers. She
asked how the applicants would protect the City from a similar situation. Mr. Weinstock responded
that his retention of ownership rights ensures his commitment to fully realizing the project. Mr.
Mehaffy reiterated that the applicants will hold all buildings developed to the same high standard.
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planning@ashland.or.us. Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).
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Commissioner Knauer requested clarification over the applicant’s goal to “regulate the impacts, not
the uses” of the site, stating that such a philosophy could open the development to unintended uses.
He emphasized the need for a regulatory apparatus, particularly if this philosophy negatively
impacts the downtown plaza. Mr. Mehaffy responded that form-based zoning has a similar impact,
where commercial buildings adjacent to residential units are subject to setbacks and other
mitigating requirements, rather than them being disallowed outright. Mr. Goldman commented that
the City has hybrid zones that allow residential and commercial buildings adjacent to each other,
but that the Croman Mill Site would be the largest area for this adaptive use. He added that the
existing Croman Mill Site code will need to be amended for this development.
The Commission discussed the difficulty in arranging residential and commercial buildings in the
same neighborhood, as well as the impact of noise from the railroad on the proposed dwelling units.
Commissioners MacCracken Jain and KenCairn lamented the lack of detailed plans for this project,
and Mr. Mehaffy responded that a more detailed plan will be submitted with the formal application.
Commissioner MacCracken Jain requested further clarification regarding the applicants aim to
“regulate the impact, not the use.” Mr. Mehaffy related the dangers in over-regulating zoning, and
that the needs of the neighborhood’s residents should be the focus of the City. He explained that this
is the practice of mitigating any potential impact a commercial building could have on an adjacent
residential building, such as requiring setbacks. He stated that the City is already engaging in this
practice, and that he hopes it can be applied to the Croman Mill Site. Commissioner KenCairn
cautioned that too many restrictions on commercial buildings could dissuade businesses from
operating there. Mr. Mehaffy responded that the City is a desirable place for residences and
businesses, and that these types of conflicts are seen in any mixed-use areas. He emphasized the
importance in not over-regulating, stating that private landlord/tenant agreements will be as vital
as regulations from the public sector. Commissioner Knauer expressed appreciation for the project
and that he is anticipating the formal application.
Mr. Mehaffy asked if there was support from the Commission for this project to employ a phased-
development model that included a mix of residential, commercial, and industrial buildings in each
phase. There was general support from the Commission. Mr. Goldman commented that greater
allowances would also be granted to this project if the site was designated as a CFA.
B. Legislative Update
Presentation
Planning Manager Derek Severson gave a brief update to the Commission on recent House and
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planning@ashland.or.us. Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).
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Senate bills that have passed the Oregon Legislature. Mr. Severson limited this update to those bills
that could affect the City, such as those relating to housing, wildfire resilience, climate, and
transportation (see attachment #2).
Questions of Staff
Councilor Hyatt thanked staff for the update, particularly with regards to HB 3151, stating that
increasing rents are in danger of pricing residents out of the City. HB 3151 would provide protections
and incentives for residents living in manufactured home parks, as we as designating manufactured
dwellings as affordable housing.
The Commission asked clarifying questions about the various House and Senate bills. Commissioner
Knauer inquired about the vulnerable communities referenced in SB 80. Mr. Severson responded that
these likely refer to community members who are underserved. Commissioner Perkinson thanked
staff for putting this information together.
V.OPEN DISCUSSION
Mr. Goldman informed the Commission that staff had received a request to consider the remand
issues for PA-T3-2022-00004, 1511 Highway 99 North. He stated that this item would be coming before
the Commission on August 8, 2023.
VI.ADJOURNMENT
Meeting adjourned at 8:47 p.m.
Submitted by,
Michael Sullivan, Executive Assistant
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In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please email
planning@ashland.or.us. Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).