HomeMy WebLinkAbout2009-01-13 Planning PACKET
Note: Anyone wishing to speak at any Planning Commission meeting is encouraged to do so. If you wish to
speak, please rise and, after you have been recognized by the Chair, give your name and complete address for
the record. You will then be allowed to speak. Please note that the public testimony may be limited by the
Chair and normally is not allowed after the Public Hearing is closed.
ASHLAND PLANNING COMMISSION
REGULAR MEETING
JANUARY 13, 2009
AGENDA
I. CALL TO ORDER:
7:00 PM, Civic Center Council Chambers, 1175 E. Main Street
II. ANNOUNCEMENTS
III. CONSENT AGENDA
A. Approval of Minutes
1. December 9, 2008 Planning Commission Meeting
B. Approval of Findings for 232 Vista Street, PA #2008-01517
IV. PUBLIC FORUM
V. PUBLIC HEARINGS
A. Greater Bear Creek Valley Regional Problem Solving Agreement
PLANNING ACTION: 2008-01984
DESCRIPTION:
Consideration of the City of Ashland entering into an Intergovernmental
Agreement, the “Greater Bear Creek Valley Regional Problem Solving Agreement” (the
“Agreement”), for the Bear Creek Valley Regional Problem Solving (RPS) Program, which
provides for the participants to implement the Bear Creek Valley Regional Plan.
B. PLANNING ACTION: 2008-01986
SUBJECT PROPERTY: 2915 Highway 66
APPLICANT: Myles Comstock
DESCRIPTION:
A request for a Modification of a previously approved Site Review
(PA#2008-01315) for a Variance to exceed the maximum 20-foot height limitation in the
Airport Overlay Zone. The proposed structure is 26.5 feet in height.
COMPREHENSIVE PLAN DESIGNATION: ZONING: ASSESSOR’S
Employment;E-1;
MAP #:
39 1E 13B; TAX LOT: 2005
VI. OTHER BUSINESS
A. Discussion of possible changes to the City Sign Code based on the Downtown Task
Force Recommendations.
B. 2009 Hearings Board Assignments
VII. ADJOURNMENT
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting,
please contact the Community Development office at 541-488-5305 (TTY phone is 1-800-735-2900). Notification 48
hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to the
meeting (28 CFR 35.102-35.104 ADA Title 1).
ASHLAND PLANNING COMMISSION
REGULAR MEETING
MINUTES
DECEMBER 9, 2008
CALL TO ORDER
Vice Chair Michael Dawkins called the meeting to order at 7:00 p.m. in the Civic Center Council Chambers, 1175 East Main
Street.
Commissioners Present: Staff Present:
Michael Dawkins Bill Molnar, Community Development Director
Mike Morris Derek Severson, Associate Planner
Debbie Miller Angela Barry, Assistant Planner
Richard Appicello, City Attorney
Pam Marsh
Melanie Mindlin April Lucas, Administrative Assistant
Michael Church
Absent Members: Council Liaison:
John Stromberg Cate Hartzell, absent
Tom Dimitre
Dave Dotterrer
CONSENT AGENDA
A.Approval of Minutes
1. November 6, 2008 Planning Commission Meeting
2. November 12, 2008 Planning Commission Meeting
B.Adoption of Findings for 2200 Ashland Street, PA #2008-00911
Mindlin requested the November 6, 2008 minutes be amended on Page 2, last paragraph, to include the statement “herbicides
may be applied for initial eradication, but should not be used as an ongoing maintenance plan.”
Commissioners Marsh/Church m/s to approve the November 6, 2008 Planning Commission minutes as amended.
Voice Vote: all AYES. Motion passed.
Commissioners Marsh/Mindlin m/s to approve the November 12, 2008 Planning Commission minutes. Voice Vote: all
AYES. Motion passed.
Associate Planner Derek Severson clarified revised findings for 2200 Ashland Street were distributed to the Commission at
the beginning of the meeting. He noted the following changes have been made:
1)Condition 5d was changed to read “All hardscaping, including driveways, sidewalks, walkways, and required automobile
and bicycle parking; landscaping; and irrigation system, shall be installed according to the approved plans, inspected and
approved by the Staff Advisor.”
2)Condition 6 now includes the clarification that “this provision only applies to grading and surfacing of the driveway, and
nothing in this condition requires the applicant to relocate existing utilities.”
3)Condition 7 now reads “that the Applicant shall provide a future connectivity route to what is now the informal pathway
connecting to the Central Ashland Bikepath through or adjacent to the subject property…”
Ashland Planning Commission
December 9, 2008
Page 1 of 7
Community Development Director Bill Molnar clarified the change made to Condition 7 would provide the Applicant with some
flexibility. Marsh commented that she is not opposed to providing flexibility, but felt the proposed language was awkward.
Mindlin suggested the minutes reflect that this connection is still the Applicant’s responsibility.
Declaration of Ex Parte Contact
Miller indicated a gentleman commented to her that he had seen the meeting on TV and that the Planning Commission had
made a good decision. Both Dawkins and Church indicated they had passed through the site. Mindlin stated she had a
conversation on a different subject with someone who testified at the hearing.
Commissioners Church/Morris to approve the Findings for 2200 Ashland Street. Roll Call Vote: Commissioners
Morris, Church, Mindlin, Marsh, Dawkins and Miller, YES. Motion passed.
PUBLIC FORUM
No one came forward to speak.
TYPE II PUBLIC HEARINGS
Dawkins read aloud the public hearing procedures for land use hearings.
A.PLANNING ACTION: 2008-00911
SUBJECT PROPERTY: 2300 Siskiyou Blvd.
APPLICANT: Steve Asher
DESCRIPTION: A request for Site Review approval to construct thirteen condominium units for the property
located at 2300 Siskiyou Boulevard. Also included are requests for a Physical & Environmental Constraints
Review Permit to allow tree removal and parking space installation on Flood Plain Corridor/Riparian
Preservation Lands adjacent to a culverted section of Clay Creek; Tree Removal Permits to remove 36 of the
site’s 78 trees; and an Exception to Street Standards to not install sidewalks and curbs along Siskiyou
Boulevard frontage. (The approval of this application would replace the previous Performance Standards
Options subdivision approval from PA #96-131).
COMPREHENSIVE PLAN DESIGNATION: Low Density Multi Family Residential; ZONING: R-2; ASSESSOR’S
MAP #: 39 1E 14 CA; TAX LOTS: 7700, 7800, 7801, 7802, 7803, 7804, 7805, 7806, 7807 and 7808.
Declaration of Ex Parte Contact
No ex parte contact was reported by any of the Commissioners. Both Dawkins and Marsh indicated they had passed by the
site since the last meeting.
Staff Report
Associate Planner Derek Severson noted this hearing is a continuation from the November 12 meeting and reviewed some of
the key points that were not previously discussed. He noted the site consists of nine tax lots and there is a previous
subdivision approval in place that would allow for the build out of the property. That approval included the installation of a
driveway off Bellview to serve the units on the northeast portion of the property, and an easement for shared driveway access
to serve two units on the southwest portion of the site. Mr. Severson stated the current proposal modifies the existing
configuration of the site by: 1) removing the house that sits on the property, 2) removing the paving of the existing driveway off
Siskiyou, and 3) installing a new driveway system off Bellview that would circulate through the property. He noted there would
be 13 condominium units constructed on the site, all of which would be accessed from Bellview, with two of the units accessed
through the easement that was recorded as part of the 1996 subdivision approval.
Mr. Severson commented on the Physical & Environmental Constraints portion of the application and clarified the components
that trigger this are the three parking spaces in the Riparian Corridor and the removal of four trees. He clarified the Riparian
Corridor map does not take into account that the creek channel in this area feeds into a detention pond on the Parks
Department property, and from there it is piped underground beneath the Ashlander Apartments. He stated while this is an
identified riparian corridor, it has no hydrology and there is very little likelihood of it being daylighted at any point. Regardless
of this, he noted the Applicant is conforming to the 20 ft. setback requirement.
Ashland Planning Commission
December 9, 2008
Page 2 of 7
In reviewing the application, Staff had two primary issues with the proposal: 1) the functionality of the smaller (private) open
space areas, and 2) the Applicant’s request for an exception to the City Street Standards. Mr. Severson clarified Staff was
able to work with the Applicant on the open space issue and noted the proposed condition that would require a landscape plan
to be submitted prior to building permits that would modify the landscaping to demonstrate a 10 ft. yard area for the private
yards. He added the larger and more shared open space areas identified in the plan more than satisfy the 8% open space
requirement. Regarding the Street Standards, Mr. Severson clarified Staff is recommending denial of this exception. He stated
the Street Standards require the Applicant to install curbs, gutters, parkrow, and street trees, and displayed several photos of
other projects along Siskiyou that were required to conform with these standards. He noted with no curbs, cars can turn from
Siskiyou onto Bellview without much reduction in traveling speed, and the lack of a curb puts pedestrians on a path that has
no distinction from the street. Mr. Severson clarified the new sidewalk could be placed in the same location as the existing
path.
Applicant’s Presentation
Mark Knox/485 W Nevada/Applicant’s Representative, Laurie Sager/700 Mistletoe/Landscape Architect/, and Steve
Asher/1060 Elkader/Applicant addressed the Commission. Mr. Knox noted they have been working on this project for over
two years and stated there are a lot of constraints due to the shape of the site, the trees, and the Physical & Environmental
Constraints issues. He commented on the request for an exception to the Street Standards and clarified they are not seeking
to avoid the improvements. He noted the original 1996 subdivision application talked about this issue being deferred until a
Local Improvement District could be designed that would address the uniqueness of this section of Siskiyou Boulevard. Mr.
Knox commented on the need for “boulevard street standards” and stated the current Street Standards seem more
appropriate for residential areas. He added if the Commission denies their request for an exception, they have included plans
in the record that comply with the Street Standards criteria. Mr. Knox commented on the Physical & Environmental Constraints
permit. He referenced the site plan, and clarified where the creek line, sediment pond, and underground pipe are located. He
clarified their proposal actually reduces the riparian encroachment that is there now, and clarified there is no vegetation or
water in this area. Mr. Knox commented on the access to the proposed units, and stated ODOT and Staff have both indicated
the driveway off Siskiyou should be removed. He noted the 1996 approval had no restrictions on the size of the units that
could use the private drive; however they are proposing to put the smaller units in this location out of consideration for the
neighbors.
Questions of the Applicant
Mr. Knox stated the current path is functioning very well and clarified they would like to fix the turning radius and improve
pedestrian movement; what they are trying to minimize is the bleach white sidewalk and delineated curb edge. He elaborated
on the idea of doing a comprehensive design for this section of Siskiyou Blvd. He stated they have the room to do some really
neat things, but noted the domino effect and stated once the standard Street Design pattern starts, it is hard to stop. Mr. Asher
added that this application would set precedence for the whole south side of Siskiyou. He added that more people use the
meandering path on the south side than the traditional sidewalk on the north side. He voiced his support for a more
comprehensive plan to address this and questioned if applying the Street Standards for this area was the appropriate thing to
do.
Dawkins restated the four components of this application and asked the speakers to limit their testimony to the criteria.
Public Testimony
Woo Gardenswartz/917 Bellview, #1/Shared his concern that the proposed development is too dense compared to the
previous approval for this area. He commented on the parking situation along Bellview and stated having two driveways off
this street will be problematic. Mr. Gardenswartz displayed photos of cars parking along Bellview and stated this project would
increase density and is worried the parking will become even worse. He commented on the walkway along Siskiyou and
stated it is not safe and a new sidewalk would fit in with the improvements across the street. He also expressed concern that if
the Commission decides to postpone the installation of sidewalk improvements, the homeowners will end up paying for it
through a Local Improvement District.
Mr. Dawkins clarified that the proposed development does meet the density requirements.
Ashland Planning Commission
December 9, 2008
Page 3 of 7
Anne Ainsworth/933 Bellview/Noted her house is the first one beyond the proposed development and clarified Bellview is
used as an access to the entire Greenmeadows neighborhood. Ms. Ainsworth clarified she is not opposed to the number of
proposed units, but feels the development should be accessed from Siskiyou. She commented on the number of parked cars
along Bellview and noted there are already 4 apartments and 8 condominiums that use the same access road off Bellview and
thinks adding 13 more units is not logical.
Mike Tillinghast/919 Bellview, #1/Submitted a letter on behalf of the Bellview Homeowners Association. Mr. Tillinghast
expressed concern with the impact this development will have on the neighborhood and felt the number of proposed units is
excessive. He also expressed concern with the Applicant’s request to waive the constraints imposed by the Water Resource
Protection Zones ordinance. He stated all the other property owners along Clay Creek have had to conform to the rules
regarding riparian buffer zones and does not believe the Applicant’s reasons for an exception are compelling enough. Mr.
Tillinghast also commented on the sidewalk and curb improvements and acknowledged the Applicant’s rationale for this
waiver does make a certain amount of sense. He concluded by urging the Commission to not grant the waiver to the riparian
zone ordinance and to consider a requirement to scale back the development.
Dawkins read a letter into the record submitted by Marlyn McClaskey/915 Bellview, #2/The letter expressed Ms.
McClaskey’s concerns regarding the removal of trees that line up along the fence of her property. It also expressed her
concern with the plans for ingress and egress to and from the property and parking issues. It stated any plans for a new
development should be accessed from Siskiyou, not Bellview.
Dawkins read a letter into the record submitted by Larry & Rosalie Meyer/917 Bellview, #2/The letter made the following
points: 1) They are opposed to the sidewalk variance and sidewalks should be installed by the developer to assure that this
development blends in with the neighborhood, 2) They oppose access to the parking garages through their small driveway,
since they already have problems with congestion and unwanted parking, and 3) They hope the trees will be retained, as they
are very important for erosion control.
Rebuttal by the Applicant
Mark Knox/Commented on the following issues raised by the neighbors:
1)The proposal is too dense: Mr. Knox clarified this proposal is at 80% of the density allowed.
2)Concerns about driveway access: Mr. Knox clarified the perpetual easement could allow a lot more trips than they are
proposing, and their design mitigates these issues.
3)Riparian Area/P&E Encroachment Permit: Mr. Knox stated there is already an existing asphalt driveway in this area. He
stated there is no riparian area that they are encroaching on and stated this proposal actually reduces the amount of
asphalt in that area.
4)Compliance with the Water Resource Protection Zones Ordinance. Mr. Knox stated the original 1996 approval had a
setback of 20 ft. from the creek channel; at the closest point, this development has a 60 ft. setback.
5)Sidewalks: Mr. Knox clarified they would like to see a more comprehensive design for this area, but they have submitted
an alternate set of plans that complies with the Street Standards and they are willing to comply with whatever the
Commission decides.
Mr. Knox concluded by stating they feel they have met all of the required criteria.
Dawkins closed the public hearing and the record at 8:20 p.m. Mr. Knox agreed to waive final written argument.
Advice from Legal Counsel and Staff
City Attorney Richard Appicello informed the Commission of a recent City planning action approval that went before the Land
Use Board of Appeals (LUBA). The planning action included an exception to the Street Standards, and the LUBA judge ruled
the City had to follow the Street Standards unless there was a demonstrable difficulty in meeting this requirement. He stated
this case applies to this action, and asked the Commission to take this into consideration.
Deliberations and Decision
Commissioners Marsh/Church m/s to approve, noting that the project satisfies the criteria for Site Review Approval,
the criteria for Tree Removal Permit, and the criteria for Physical & Environmental Constraints Review Permit, and
noting that it does not meet the criteria for exception to Street Standards. DISCUSSION: Marsh commented on some of
Ashland Planning Commission
December 9, 2008
Page 4 of 7
the concerns raised by the neighbors. She clarified that not only does the project meet the density of the zone, it is required to
have as many units as proposed. Regarding access off Bellview, she stated accessing the project off Siskiyou would be far
more treacherous for pedestrians and bicyclists, and having the primary access off a side street is a much better option.
Regarding the sidewalk issue, Marsh stated there is no significant difficultly in meeting the requirements of the Street
Standards, and they let go of the idea of doing a master plan for this area a long time ago, and have been imposing these
improvements all along Siskiyou. Mr. Severson clarified where the bikelane, curb, parkrow and sidewalk would be located and
clarified there would still be a separation between the pedestrians and the street. Church shared his reservations about
applying the Street Standards, and empathized with the Applicant regarding the suburban nature of the standard. Several
Commissioners echoed Church’s reservations, but it was noted that since the Applicant cannot show demonstrable difficultly,
the Commission cannot grant the exception. Roll Call Vote: Commissioners Marsh, Mindlin, Church, Morris, Miller, and
Dawkins, YES. Motion passed 6-0.
Commissioners Marsh/Morris m/s to approve the Findings. Roll Call Vote: Commissioners Miller, Mindlin, Church,
Dawkins, Marsh, and Morris, YES. Motion passed 6-0.
B.PLANNING ACTION: 2008-01517
SUBJECT PROPERTY: 232 Vista Street
APPLICANT: Kerry KenCairn
DESCRIPTION: A request for a Minor Land Partition, a Type II to Variance to the requirement that the new lot
have a paved 20-foot wide access or an unpaved 20-foot wide access with less than 10 percent slope, and a
Physical and Environmental Constraints Permit for development and tree removal on Hillside Lands.
COMPREHENSIVE PLAN DESIGNATION: Single Family Residential; ZONING: R-1-7.5; ASSESSOR’S MAP #: 39
1E 09BC; TAX LOT: 7500
Declaration of Ex Parte Contact
Dawkins noted he is familiar with the property. Marsh, Mindlin, Morris, Miller, and Church all reported site visits. Church noted
he saw a real estate sign and was intrigued that the property was for sale before the Application had been approved. Staff
clarified there is a separate adjacent lot that is for sale. All of the Commissioners agreed that they had not seen anything
during their site visits that is not already characterized in the Staff Report.
Staff Report
Assistant Planner Angela Barry provided an overview of the Staff Report. She noted the property is located between Vista
Street and Glenview Drive, and is zoned R-1-7.5. She displayed the Site Plan for the Commission and clarified if the lot
partition is approved, both lots would be just over 9,000 sq. ft. Ms. Barry stated the new lot would be accessed from Glenview
Drive, and noted there is no structure proposed for the lot at this time. She commented briefly on the Hillside Lands Overlay
and noted the slopes on this property range from 15% to 35%. She stated the Applicant has submitted a Geotechnical Report
addressing the hillside issues and any future home would be located in the area with the least amount of slope. Ms. Barry
noted the application includes the removal of three trees, as well as a variance to create a lot that does not meet the
requirements for access off an unpaved street. She elaborated that Glenview Dr. is narrower than the required 20 ft. and
steeper than the maximum 10% grade, and noted the Project Engineer has indicated that widening the road would not be
feasible. Ms. Barry clarified staff is recommending the Applicant improve the intersection of Glenview and Hillcrest by paving
the first 70 ft. of Glenview, including curb and gutter along one side. She noted the Applicant has requested to install those
improvements in the summer months, rather than during the winter, and clarified the Applicant would be required to provide a
financial guarantee of this.
Mr. Molnar provided a brief overview of the Hillside Lands Ordinance. He stated the Ordinance triggers the project’s geotech
to evaluate the new lot and provide a recommendation on where the best location for a future home would be. In this
application, the proposal is to locate the building envelope on the flattest portion of the lot, and they will be using an existing
graded access for the driveway. Mr. Molnar added if a home is developed on that lot in the future, there will be additional
Hillside standards that apply. He clarified the application currently before the Commission is just to create the lot.
Mr. Molnar provided some background on the surrounding area, and stated most of these lots were platted prior to the City’s
minimum standards for street width. He explained when applicants come in for a building permit, the City can impose the
Ashland Planning Commission
December 9, 2008
Page 5 of 7
Hillside Standards on the construction of the home, but cannot require them to bring the street up to current standards. He
noted the City does require applicants to sign an agreement to participate in a Local Improvement District, should one be
formed in the future.
Applicant’s Presentation
Kerry KenCairn/147 Central and Karen DeBoer/234 Vista addressed the Commission. Ms. KenCairn stated the proposed
lot meets all of the ordinance requirements for lot creation and the only exception is the variance for the road. She explained
the reason for this lot split is not to create a new house, but to release the home that is there now. She added they want to
leave this area as open space, which is why they are proposing to create a new lot without a home. Ms. KenCairn explained in
order to do this, they have to prove that the new lot could accommodate a home. She commented on the problems with
Glenview, and stated there is enough right of way on the downhill side to widen the road, but due to the slope it would create
more impacts to widen it, then to leave it the way it is. Ms. KenCairn stated there is a huge hardship involved with making the
road wider, mostly from an environmental standpoint, and noted the report from the geotech states it is not feasible to widen
the road.
Public Testimony
Dawkins read an email into the record submitted by Colin Swales/461 Allison. The email requested the Commission
consider how this proposal would affect the emergency evacuation of the residential neighborhood above Lithia Park in the
event of a wildfire, as well as how it would affect emergency vehicle access. The email also questioned whether the “pinch
points” mentioned on Glenview were due to the considerable, un-permitted encroachment by the same property owner and
whether this narrowing was self-imposed.
Ms. Barry clarified there are encroachment permits on file for the two parking spaces, fence, and landscaping that are located
in the right of way. She added the terms of those permits gives the City the right to have those encroachments removed at no
cost to the City, should the road ever be widened.
Rebuttal by the Applicant
Kerry KenCairn/Stated the email read into the record implies that they are not meeting the Hillside Ordinance, and this is
untrue. She noted the City’s Fire Marshall reviewed the plans and had no issues with this project. She also mentioned the
“pinch points” and restated Ms. Barry’s assertion that these permitted items would be removed if a future widening of the
street occurred.
Dawkins closed the public hearing and the record at 9:35 p.m. Ms. KenCairn agreed to waive final written argument.
Deliberations and Decision
Commissioners Morris/Marsh m/s to approve PA 2008-01517 with the revised conditions. DISCUSSION: Ms. Barry
clarified the revised conditions are 8a, 8e, and 8f.
Commissioners Miller/Marsh m/s to extend meeting to 10 p.m. Voice Vote: all AYES. Motion passed.
DISCUSSION (Continued): Miller asked if the emergency vehicle access was a concern for anyone. Dawkins stated he would
be much more concerned with widening or paving the street. Church expressed his concerns with the creation of another lot.
He stated given the nature of this area, he is unsure about increasing the capacity for development. Mindlin agreed, and
expressed her concerns with creating another lot. Marsh noted the criteria for the lot creation, and stated the Applicant meets
this, the only issue is the road. She stated this parcel fits a pattern that has already been established on the street and stated
this approval seems appropriate to her. Morris noted the lot meets the requirements of the Hillside Ordinance and there is a
demonstrable difficultly in altering the access road. Roll Call Vote: Commissioners Marsh, Mindlin, Morris, Miller, and
Dawkins, YES. Commissioner Church, NO. Motion passed 5-1.
Ashland Planning Commission
December 9, 2008
Page 6 of 7
OTHER BUSINESS
A.Select Planning Commission Representative for the Interchange 14 Bridge Design Review Committee.
Mr. Molnar provided a brief explanation of the Bridge Design Review Committee and asked for a representative from the
Commission to sit on this committee. The Commission agreed Dave Dotterrer would be offered the position, and if he was
unable, Michael Dawkins would serve as the Planning Commission representative.
ADJOURNMENT
Meeting adjourned at 9:55 p.m.
Respectfully submitted,
April Lucas, Administrative Assistant
Ashland Planning Commission
December 9, 2008
Page 7 of 7
ASHLAND PLANNING DEPARTMENT
STAFF REPORT
December 18, 2008
ACTION REQUESTED:Adoption ofRegional Problem Solving (RPS) Agreement
PLANNING APPLICATION FILE: 2008-01984
BY:Bill Molnar, Community Development Director
REQUEST: Consideration of the City of Ashland entering into an Intergovernmental Agreement, the
“Greater Bear Creek Valley Regional Problem Solving Agreement” (the “Agreement”), for the Bear Creek
Valley Regional Problem Solving (RPS) Program, which provides a process for the participants to
implement the Bear Creek Valley Regional Plan.
I. RELEVANT FACTS
A. Background
The City of Ashland entered into a “Collaborative Regional Problem Solving” process along
with other cities in the valley in 2000. Termed “Bear Creek Valley Regional Problem Solving”
(RPS), it is a “planning process directed toward resolution of land use problems in a region”
(ORS 197.654(1)). In the case of this region, the identified problems were (1) lack of a
mechanism for coordinated regional growth planning; (2) loss of valuable farm and forest land
caused by urban expansion; and (3) loss of community identity due to urban sprawl. The
solution offered in the RPS Plan is directed, rational growth areas to accommodate a doubling
of the population. When the growth areas are adopted by Jackson County and the respective
city, they will become “urban reserves,” into which future urban growth boundary expansion
may occur.
The Bear Creek Valley Regional Problem Solving (RPS) Plan directs future urbanization
through the establishment of urban reserve areas (URAs), which are the priority areas for
expansion of a city’s urban growth boundary (UGB) when expansion becomes necessary.
In order for participating cities to proceed with the creation of URAs, the City intends to enter
into an agreement with the other participants in the process. Such an agreement is a
prerequisite of Plan participation established in ORS 197.656(2), the RPS statute.
The suggested action is for the Planning Commission to recommend that the Mayor, upon
agreement by the Council, sign the Participants’ Agreement.
B. Brief History of Local Events
Planning Application: Ashland Planning Division – Staff Report
Request: Adoption of Regional Problem Solving Agreement Page 1 of 5
Ashland’s Initial Position in RPS – December 2003
In December of 2003, after a series of five public study sessions with the Planning
Commission, Housing Commission and City Council, the Council determined that it would not
propose new growth areas. Instead, the City decided to address future growth through the
promotion of more efficient land use strategies on existing lands within its Urban Growth
Boundary (UBG).
Ashland’s Comments on Draft Plan – November 15, 2007
The Council had a special meeting in October 2007 devoted to a discussion on the draft
Regional Problem Solving Plan. A letter was sent from Mayor Morrison to the Regional
Problem Solving Policy Committee, dated November 15, 2007, that described several areas
where Ashland would like to see the draft Plan change prior to final adoption or enactment of a
participant’s agreement. Elements of the draft Plan that were of particular interest to Ashland
included: Efficient Use of Existing Lands, Transportation Planning and Implementation, Loss of
High Value Agricultural Lands.
Regional Problem Solving (RPS) Update – August 4, 2008 Council Study Session
On August 4, 2008, the Council was provided with a general overview of the Participant's
Agreement and its key components. John Renz, DLCD’s Southern Oregon Representative and
Michael Cavallaro, Executive Director at RVCOG were in attendance to provide background
about the project and answer questions. City Attorney Richard Appicello clarified that signing
the Participants' Agreement is not adopting the regional plan, rather only agreeing to run it
through the appropriate Land Use process. Additionally, the adoption of the Participants’
Agreement is a land use decision and would be subject to public hearings before the Planning
Commission and Council prior to making a decision on whether to sign the agreement or not.
Staff explained that the next step would be for the Council to approve a resolution that would
indicate the City’s support for regional problem solving and commit to sending the Participants’
Agreement through the local land use process.
Adoption of Resolution in Support of RPS – September 16, 2008
In anticipation of the Land Conservation and Development Commission (LCDC) review of the
draft Regional Plan and Participants’ Agreement at October 2008 meeting, the Ashland City
Council was asked to approve a resolution supporting Regional Problem Solving (RPS) in the
Greater Bear Creek Valley as well as the general sequencing of the RPS approval process.
The Council adopted a resolution, which conveyed Ashland’s general support for regional
planning, including the general sequence of steps proposed for the RPS approval process.
II. APPLICABLE CRITERIA
Section 18.108.060 and 18.108.170 normally applies to Comprehensive Plan Map and Text
amendments. However, the proposed action does not amend any Comprehensive Plan
component; instead, it sets into motion a series of planning activities that in the future may result in
amendments to the Comprehensive Plan. Therefore, the criteria for Type III Planning Actions,
Planning Application: Ashland Planning Division – Staff Report
Request: Adoption of Regional Problem Solving Agreement Page 2 of 5
Comprehensive Plan Map amendments, Legislative Amendments do not apply.
The Land Conservation and Development Commission (LCDC) recently gave tentative approval to
the Participants’ Agreement (10/28/2008), finding it contains the components required by ORS
197.656(2)(b) (see Exhibit A). Staff determines, after considering the advice of DLCD that the City
should make the same finding if it chooses to participate in the agreement. In addition, the City
Council will need to find that “the agreement reached by regional problem-solving process
participants conform, on the whole, with the purposes of the statewide planning goals” (197.656(2)
(c)). A summary of Goals 1–14 are attached as Exhibit B; Goals 15–19 are not applicable.
Please note that the current action is only to consider the agreement. The City of Ashland has chosen
to not establish urban reserve areas (URA) at this time. Future Consideration of whether or not the
urban reserve areas and corresponding plan amendments proposed by other participating Rogue
Valley communities conform to statewide planning goals will occur at the time those plans and
regulations are up for adoption by their respective community.
III. STAFF FINDINGS
According to ORS 197.656(2)(b), the Land Conservation and Development Commission is
authorized to approve future Comprehensive Plan amendments related to RPS upon a
determination that:
The regional problem-solving process has included agreement among the participants on:
Regional goals for resolution of each regional problem that is the subject of the process;
øß÷
Optional techniques to achieve the goals for each regional problem that is the subject of
øÞ÷
the process;
Measurable indicators of performance toward achievement of the goals for each regional
øÝ÷
problem that is the subject of the process;
A system of incentives and disincentives to encourage successful implementation of the
øÜ÷
techniques chosen by the participants to achieve the goals;
A system for monitoring progress toward achievement of the goals; and
øÛ÷
A process for correction of the techniques if monitoring indicates that the techniques are
øÚ÷
not achieving the goals.
The Participants’ Agreement is attached as Exhibit C. It contains the above components in
Sections IV through X, which detail the methods for achieving the regional goals, encouraging and
measuring achievement, and making corrections when necessary. Consequently, Staff finds and
concludes the Agreement contains the required components listed in ORS 197.656(2)(b).
The second required finding is conformance, on the whole, with the purposes of the Statewide
Planning Goals. The Agreement does not need to meet this requirement on its own; it is when the
Agreement is enacted in conjunction with the process of implementing the Plan that conformance
is determined. However, staff offers findings below as to how the Agreement conforms to each
Planning Application: Ashland Planning Division – Staff Report
Request: Adoption of Regional Problem Solving Agreement Page 3 of 5
relevant Goal:
1.Citizen Involvement. The public has been involved since the beginning of the RPS
project. As per City of Ashland procedures, citizen input will take place at all subsequent planning
stages.
2.Land Use Planning. The development of the RPS Plan and the Participants’ Agreement
establishes a policy and process framework to guide decision making. It is based on extensive
studies and conclusions, and requires further studies as participants implement the Plan.
3.Agricultural Lands. On balance with Goals 9, 10, and 14, the Plan and Agreement
preserves agricultural lands by delimiting the extent of urbanization in the valley for the next 50
years, more or less.
4.Forest Lands. The same finding as for Goal 3 applies for this Goal.
5.Natural Resources, Scenic and Historic Areas, and Open Spaces. The Agreement
offers the option of using critical open space preservation strategies. The “future growth area”
choices made during the process avoided sensitive resources to the extent feasible.
6.Air, Water, and Land Resources Quality. The Participants’ Agreement does not exempt
participants from State and Federal regulations, nor does it weaken participants’ existing
regulations concerning environmental quality.
7.Areas Subject to Natural Hazards. The finding for Goal 6 generally applies for this Goal.
8.Recreational Needs. As with the above Goals, this is a matter of Plan implementation
rather than adoption of the Agreement. The Agreement identifies three regional problems and
points to the mechanisms that will be used to address them. Yet, implicit throughout Sections IV
through X are the growth areas that will be reserved to satisfy land-use needs in the coming
decades, including recreational needs.
9.Economic Development. As with housing, the various participants may argue for
distributions and allocations of employment lands that achieve the Goal without strictly conforming
to the rules (197.656(2)). This means the City can structure its land supply to coincide with
economic opportunities as described in the Comprehensive Plan and supporting policy documents.
10.Housing. As the Plan is implemented the City of Ashland will have more flexibility to define
its character through the types of housing it plans for.
11.Public Facilities and Services. This is another instance where Plan implementation will
address these needs.
12.Transportation. Federal law requires coordinated transportation planning. The Agreement
enhances this by requiring a more unified, systemic approach.
13.Energy Conservation. Plan implementation will determine compliance.
14.Urbanization. The Agreement and the Plan look further ahead than the 20-year horizon
and utilize the “urban reserve” tools available in ORS 195.137.
Planning Application: Ashland Planning Division – Staff Report
Request: Adoption of Regional Problem Solving Agreement Page 4 of 5
As noted above, it is, by definition, an impossible task to find that the Agreement conforms to the
Goals on its own (see 656(2)(c)), just as it is not possible to measure conformity to the Goals when
measuring each Goal in isolation. Conformity is determined in the balance. Nevertheless, staff
believes that Council is able to find that the Agreement conforms, on the whole, to the relevant
Statewide Planning Goals.
Even in the absence of RPS, if the City wanted to establish urban reserves, an agreement between
the County and the City is required by ORS 195.143(2) “that identifies the land to be designated by
the district in the district’s regional framework plan as urban reserves.” With RPS, the City has the
advantage of an Agreement and a Plan that has the commitment and support of the County. The
Board of Commissioners is pleased with the current Participants’ Agreement and a public hearing
in November agreed to sign the Agreement.
IV. Recommendation
In summary, signing of the Participants' Agreement is not adopting the regional plan, rather only
agreeing to run it through the appropriate Land Use process. The current request only involves
consideration of whether or not the City, as a participant, should sign the agreement based upon its
consistency with applicable Oregon Revised Statutes for Collaborative Regional Problem Solving
(Exhibit B). The City of Ashland has chosen to not establish urban reserve areas (URA) at this
time. Future Consideration of whether or not the urban reserve areas and corresponding plan
amendments proposed by other participating Rogue Valley communities conform to statewide
planning goals will occur at the time those plans and regulations are up for adoption by their
respective community
.
Based upon the findings above, staff advises that the Planning Commission recommend that the
Mayor, upon agreement by the Council, sign the Participants’ Agreement.
Attachments
Note: In addition to the attachments below, the entire Greater Bear Creek Valley Regional Plan and
supporting appendices can be viewed at the website of the Rogue Valley Council of Governments at:
www.rvcog.org
Exhibit A – Collaborative Regional Problem Solving
(ORS 197.652-658)
Exhibit B – A Summary of Oregon’s Statewide Planning Goals
Exhibit C – Regional Problem Solving Agreement
Exhibit D – Executive Summary – Greater Bear Creek Valley Regional Plan
Planning Application: Ashland Planning Division – Staff Report
Request: Adoption of Regional Problem Solving Agreement Page 5 of 5
EXHIBIT A
COLLABORATIVE REGIONAL PROBLEM SOLVING
(ORS 197.652-658)
197.652 Establishing regional problem-solving programs.
Programs of the
collaborative regional problem-solving process described in ORS 197.654 and 197.656
shall be established in counties or regions geographically distributed throughout the state.
[1996 c.6 §3; 1997 c.365 §1]
197.654 Regional problem solving; coordination.
(1) Local governments and those
special districts that provide urban services may enter into a collaborative regional
problem-solving process. A collaborative regional problem-solving process is a planning
process directed toward resolution of land use problems in a region. The process must
offer an opportunity to participate with appropriate state agencies and all local
governments within the region affected by the problems that are the subject of the
problem-solving process. The process must include:
(a) An opportunity for involvement by other stakeholders with an interest in the
problem; and
(b) Efforts among the collaborators to agree on goals, objectives and measures of
success for steps undertaken to implement the process as set forth in ORS 197.656.
(2) As used in ORS 197.652 to 197.658, “region” means an area of one or more
counties, together with the cities within the county, counties, or affected portion of the
county. [1996 c.6 §4]
197.656 Commission acknowledgment of comprehensive plans not in compliance
with goals; participation by state agencies; commission review of implementing
regulations and plan amendments; use of resource lands.
(1) Upon invitation by the
local governments in a region, the Land Conservation and Development Commission and
other state agencies may participate with the local governments in a collaborative
regional problem-solving process.
(2) Following the procedures set forth in this subsection, the commission may
acknowledge amendments to comprehensive plans and land use regulations, or new land
use regulations, that do not fully comply with the rules of the commission that implement
the statewide planning goals, without taking an exception, upon a determination that:
(a) The amendments or new provisions are based upon agreements reached by all
local participants, the commission and other participating state agencies, in the
collaborative regional problem-solving process;
(b) The regional problem-solving process has included agreement among the
participants on:
(A) Regional goals for resolution of each regional problem that is the subject of the
process;
(B) Optional techniques to achieve the goals for each regional problem that is the
subject of the process;
(C) Measurable indicators of performance toward achievement of the goals for each
regional problem that is the subject of the process;
(D) A system of incentives and disincentives to encourage successful implementation
of the techniques chosen by the participants to achieve the goals;
(E) A system for monitoring progress toward achievement of the goals; and
(F) A process for correction of the techniques if monitoring indicates that the
techniques are not achieving the goals; and
(c) The agreement reached by regional problem-solving process participants and the
implementing plan amendments and land use regulations conform, on the whole, with the
purposes of the statewide planning goals.
(3) A local government that amends an acknowledged comprehensive plan or land
use regulation or adopts a new land use regulation in order to implement an agreement
reached in a regional problem-solving process shall submit the amendment or new
regulation to the commission in the manner set forth in ORS 197.628 to 197.650 for
periodic review or set forth in ORS 197.251 for acknowledgment.
(4) The commission shall have exclusive jurisdiction for review of amendments or
new regulations described in subsection (3) of this section. A participant or stakeholder in
the collaborative regional problem-solving process shall not raise an issue before the
commission on review that was not raised at the local level.
(5) If the commission denies an amendment or new regulation submitted pursuant to
subsection (3) of this section, the commission shall issue a written statement describing
the reasons for the denial and suggesting alternative methods for accomplishing the goals
on a timely basis.
(6) If, in order to resolve regional land use problems, the participants in a
collaborative regional problem-solving process decide to devote agricultural land or
forestland, as defined in the statewide planning goals, to uses not authorized by those
goals, the participants shall choose land that is not part of the region’s commercial
agricultural or forestland base, or take an exception to those goals pursuant to ORS
197.732. To identify land that is not part of the region’s commercial agricultural or
forestland base, the participants shall consider the recommendation of a committee of
persons appointed by the affected county, with expertise in appropriate fields, including
but not limited to farmers, ranchers, foresters and soils scientists and representatives of
the State Department of Agriculture, the State Department of Forestry and the
Department of Land Conservation and Development.
(7) The Governor shall require all appropriate state agencies to participate in the
collaborative regional problem-solving process. [1996 c.6 §5; 2001 c.672 §11]
197.658 Modifying local work plan.
In addition to the provisions of ORS 197.644,
the Land Conservation and Development Commission may modify an approved work
program when a local government has agreed to participate in a collaborative regional
problem-solving process pursuant to ORS 197.654 and 197.656. [1996 c.6 §6]
A Summary of Oregon's Statewide Planning Goals
CITIZEN INVOLVEMENTFOREST LANDS
1. Goal 14. This goal defines
calls for "the opportunity for citizens toforest lands and requires counties to
be involved in all phases of the planninginventory them and adopt policies and
process." It requires each city and countyordinances that will "conserve forest
to have a citizen involvement programlands for forest uses."
containing six components specified in
OPEN SPACES, SCENIC AND
5.
the goal. It also requires local
HISTORIC AREAS AND NATURAL
governments to have a committee for
RESOURCES
Goal 5 covers more than
citizen involvement (CCI) to monitor
a dozen natural and cultural resources
and encourage public participation in
such as wildlife habitats and wetlands. It
planning.
establishes a process for each resource to
be inventoried and evaluated. If a
LAND USE PLANNING
2. Goal 2
resource or site is found to be
outlines the basic procedures of Oregon's
significant, a local government has three
statewide planning program. It says that
policy choices: preserve the resource,
land use decisions are to be made in
allow proposed uses that conflict with it,
accordance with a comprehensive plan,
or strike some sort of a balance between
and that suitable "implementation
the resource and the uses that would
ordinances" to put the plan's policies into
conflict with it.
effect must be adopted. It requires that
plans be based on "factual information";
AIR, WATER AND LAND
6.
that local plans and ordinances be
RESOURCES QUALITY
This goal
coordinated with those of other
requires local comprehensive plans and
jurisdictions and agencies; and that plans
implementing measures to be consistent
be reviewed periodically and amended
with state and federal regulations on
as needed. Goal 2 also contains
matters such as groundwater pollution.
standards for taking exceptions to
statewide goals. An exception may be
AREAS SUBJECT TO NATURAL
7.
taken when a statewide goal cannot or
DISASTERS AND HAZARDS
Goal 7
should not be applied to a particular area
deals with development in places subject
or situation.
to natural hazards such as floods or
landslides. It requires that jurisdictions
AGRICULTURAL LANDS
3. Goal 3
apply "appropriate safeguards"
defines "agricultural lands." It then
(floodplain zoning, for example) when
requires counties to inventory such lands
planning for development there.
and to "preserve and maintain" them
through farm zoning. Details on the uses
RECREATION NEEDS
8. This goal calls
allowed in farm zones are found in ORS
for each community to evaluate its areas
Chapter 215 and in Oregon
and facilities for recreation and develop
Administrative Rules, Chapter 660,
plans to deal with the projected demand
Division 33.
for them. It also sets forth detailed
URBANIZATION
standards for expedited siting of14. This goal requires
destination resorts.cities to estimate future growth and
needs for land and then plan and zone
ECONOMY OF THE STATE
9. Goal 9enough land to meet those needs. It calls
calls for diversification andfor each city to establish an "urban
improvement of the economy. It asksgrowth boundary" (UGB) to "identify
communities to inventory commercialand separate urbanizable land from rural
and industrial lands, project future needsland." It specifies seven factors that must
for such lands, and plan and zonebe considered in drawing up a UGB. It
enough land to meet those needs.also lists four criteria to be applied when
undeveloped land within a UGB is to be
HOUSING
10. This goal specifies that each
converted to urban uses.
city must plan for and accommodate
needed housing types, such as
WILLAMETTE GREENWAY
15. Goal 15
multifamily and manufactured housing.
sets forth procedures for administering
It requires each city to inventory its
the 300 miles of greenway that protects
buildable residential lands, project future
the Willamette River.
needs for such lands, and plan and zone
enough buildable land to meet those
ESTUARINE RESOURCES
16. This goal
needs. It also prohibits local plans from
requires local governments to classify
discriminating against needed housing
Oregon's 22 major estuaries in four
types.
categories:, natural, conservation,
shallow-draft development, and
PUBLIC FACILITIES AND
11.
deep-draft development. It then
SERVICES
Goal 11 calls for efficient
describes types of land uses and
planning of public services such as
activities that are permissible in those
sewers, water, law enforcement, and fire
"management units."
protection. The goal's central concept is
that public services should to be planned
COASTAL SHORELANDS
17. The goal
in accordance with a community's needs
defines a planning area bounded by the
and capacities rather than be forced to
ocean beaches on the west and the coast
respond to development as it occurs.
highway (State Route 101 ) on the east.
It specifies how certain types of land and
TRANSPORTATION
12. The goal aims to
resources there are to be managed: major
provide "a safe, convenient and
marshes, for example, are to be
economic transportation system." It asks
protected. Sites best suited for unique
for communities to address the needs of
coastal land uses (port facilities, for
the "transportation disadvantaged."
example) are reserved for
"water-dependent" or "water related"
ENERGY
13. Goal 13 declares that "land
uses.
and uses developed on the land shall be
managed and controlled so as to
BEACHES AND DUNES
18. Goal 18 sets
maximize the conservation of all forms
planning standards for development on
of energy, based upon sound economic
various types of dunes. It prohibits
principles."
residential development on beaches and
activeforedunes, but allows some other
types of development if they meet keynearshore ocean and the continental
criteria. The goal also deals with duneshelf." It deals with matters such as
grading, groundwater drawdown in dunaldumping of dredge spoils and
aquifers, and the breaching of foredunes.discharging of waste products into the
open sea. Goal 19's main requirements
OCEAN RESOURCES
19. Goal 19 aimsare for state agencies rather than cities
"to conserve the long-term values,and counties
.
benefits, and natural resources of the
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Sec. III
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. IV
3
6
9
12
15
18
21
24
27
Problem No.2
Loss of Valuable Farm and Forest Land Caused by Urban Expansion
As our communities have expanded incrementally, there has been a ten-
dency to convert important farm and forest lands to urban uses while bypassing
lands with significantly less value as resource lands. This has been exacerbated
by the Region's special characteristics and historic settlement patterns, which
can cause some state regulations governing urban growth to have unintended
consequences, some of them contrary to the intent of Oregon's Statewide Plan-
ning Goals. This Problem No.2 shall be referred to hereinafter as the "Preserva-
tion of Valuable Resource Lands."
Problem No.3
Loss of Community Identity
Urban growth boundary expansions have contributed to a decreasing
separation between some of the communities in the Region, which jeopardizes
important aspects of these jurisdictions' sense of community and identity. This
Problem No.3 shall be referred to hereinafter as the "Preservation of Commu-
nity Identity."
IV.
Project Goals
[ORS 197.656(2)(A)]
The parties to this Agreement have adopted the following Goals with respect to
the Problems:
Goal No.1
Manage future regional growth for the greater public good.
Goal No.2
Conserve resource and open space lands for their important economic, cul-
tural, and livability benefits.
Goal No.3
Recognize and emphasize the individual identity, unique features, and
relative comparative advantages and disadvantages of each community
within the Region.
4
Sec. V
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. V
V. Optional Techniques for Implementation1 [ORS 197.656(2)(8)]
These optional techniques for implementation are those identified as appropri-
3 ate for implementation of the draft Plan. As stated in the Recitals, it may become necessary
to make adjustments to the draft Plan, and potentially these optional techniques for imple-
mentation, as a result of the public comprehensive plan amendment process.
6
A.
Problem No.1
Lack of a Mechanism for Coordinated Regional Growth Plan-
ning
Manage future regional growth for the greater public good.
Goal No.1
9
12
15
18
21
24
27
30
33
36
Optional Implementation Techniques
(1)
Coordinated Periodic Review
Implementing Signatories may engage in a coordinated schedule of regu-
lar Periodic Reviews following the adoption of the Plan. This regionally
coordinated Periodic Review will begin in 2012, will take place every 10
years, and will coincide with the ten-year regular review of the adopted
Plan. This coordinated Periodic Review will provide an opportunity to
take advantage of an economy of scale in generating technical informa-
tion, and to incorporate a regional perspective in the Periodic Review
process, but it does not mandate a simultaneous or linked process
among jurisdictions.
(2)
Ten-year RPS Review
Implementing Signatories will abide by the review process described in
Section VI of this Agreement The review process complies with the
monitoring requirement in the RPS statute, and affords participating ju-
risdictions flexibility in responding to changing regional and local cir-
cumstances by establishing a process and venue for amending the
adopted Plan.
(3)
Coordinated Population Allocation
Jackson County's allocation of future population growth, a state-
mandated responsibility of the County, will reflect the Implementing
Signatories' proportional allocation of future population within the
adopted Plan and its future amendments consistent with statute.
(4)
Greater Coordination with the RVMPO
As a proven mechanism of regional collaborative planning in the study
area, the RVMPO, as the federally designated transportation planning en-
tity, will plan and coordinate the regionally significant transportation
strategies critical to the success of the adopted Plan. Of special focus will
1 Where "optional techniques for implementation" refers to strategies and mechanisms to implement regional solu-
tions that are in compliance with the statewide goals and statutes, but which may not strictly adhere to Oregon Ad-
ministrative Rules.
5
Sec. V
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. V
3
6
9
12
15
18
21
24
27
30
33
36
be the development of mechanisms to preserve rights-of-way for major
transportation infrastructure, and a means of creating supplemental
funding for regionally significant transportation projects.
B.
Problem No.2
Loss of Valuable Farm and Forest Land Caused by Urban Ex-
pansion
Conserve resource and open space lands for their important
economic, cultural, and livability benefits.
Goal No.2
Optional Implementation Techniques
(1)
Long-Range Urban Reserves
The establishment of Urban Reserves sufficient to serve a doubling of the
Region's urban population will allow long-term production decisions to
be made on agricultural land not included in urban reserves.
(2)
Regional Agricultural Buffering Standards
Implementing Signatories will apply the adopted Plan's set of agricul-
tural buffering standards as a means of mitigating negative impacts aris-
ing from the rural/urban interface.
(3)
Critical Open Space Area (COSA) Preservation
The COSA strategies outlined in Appendix IX of the draft Plan are avail-
able as an option to Signatory jurisdictions interested in further accen-
tuating or more permanently preserving areas of separation between
communities (community buffers). These COSA strategies are not man-
datory for any jurisdiction, and may be refined or expanded as individual
jurisdictions see fit.
c.
Problem No.3
Goal No.3
Loss of Community Identity
Recognize and emphasize the individual identity, unique fea-
tures, and relative comparative advantages and disadvantages
of each community within the Region.
Optional Implementation Techniques
(1)
Community Buffers
The establishment of Urban Reserves outside of recommended areas of
critical open space provides for a basic level of preservation for the Re-
gion's important areas of community separation.
(2)
Allocating to Comparative Advantages
The Region agrees to a distribution of the calculated need of residential
and employment lands among Implementing Signatories necessary to
support a regional doubling of the population. This distribution, which
depends on a number of factors that relate to the comparative strengths
6
Sec. V
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. VI
3
6
9
VI.
and weaknesses of Implementing Signatories, will allow each community
to develop its own balance of viability and individuality within the larger
regional matrix.
(3)
Critical Open Space Area (COSA) Preservation
The COSA strategies outlined in Appendix IX of the draft Plan are avail-
able as an option to Signatory jurisdictions interested in further accen-
tuating or more permanently preserving areas of separation between
communities (community buffers). These COSA strategies are not man-
datory for any jurisdiction, and may be refined or expanded as individual
jurisdictions see fit.
Measurable Performance Indicators
[ORS 197.656(2)(C)]
12 These measurable performance indicators are those identified as appropriate
for monitoring purposes of the adopted Plan. As stated in prior sections, it may become
necessary to make adjustments to the draft Plan, and potentially these measurable per-
15 formance indicators, as a result of the comprehensive plan amendment process.
The following are measurable performance indicators:
18
21
24
27
30
33
36
39
1)
On a regular basis, every 10 years starting in 2012, the Implementing
Signatories may participate in a process of coordinated Periodic Review.
2)
On a regular basis, every 10 years starting in 2012, Implementing Signa-
tories to this Agreement will be subject to the regular RPS review proc-
ess. Jackson County shall initiate the RPS review process by providing
notice of the RPS review to Signatories to this Agreement and requiring
that each Implementing Signatory submit a self-evaluation monitoring
report addressing compliance with the performance indicators set out in
this Section to the County within 60 days after the date of the notice.
Jackson County will distribute these monitoring reports to all Signato-
ries.
3)
Implementing Signatory cities will incorporate the portions of the RPS
adopted Plan that are applicable to each individual Implementing Signa-
tory city into that city's comprehensive plan and implementing ordi-
nances, and will reference the larger regional Plan as an adopted ele-
ment of Jackson County's comprehensive plan. To incorporate applicable
portions of the RPS adopted Plan into their comprehensive plans and
implementing ordinances, Implementing Signatory cities will adopt at
least the following:
a) RPS Plan policies adopted to comply with Section X(2) of this
Agreement;
b) 1 O-year mandated review period;
c) urban reserve areas (if appropriate);
7
Sec. VI
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. VI
3
6
9
12
15
18
21
24
27
30
33
36
d) target residential densities (for the urban reserve areas);
e) agricultural buffering standards (for the urban reserve areas);
f) implementing ordinances (for the urban reserve areas).
4)
Implementing Signatories will comply with the general conditions as
listed in Section X of this Agreement, and, as appropriate, the specific
conditions of approval for selected urban reserves, as described in the
adopted Plan.
5)
Implementing Signatory jurisdictions serving or projected to serve a
designated urban reserve will adopt an Urban Reserve Management
Agreement (URMA) jointly with Jackson County.
6)
Urban reserves identified in the adopted Plan are the first-priority lands
used for UGB expansions by Implementing Signatories.
7)
Implementing Signatory cities, when applying urban designations and
zones to urban reserve land included in UGB expansions, will achieve, on
average over a 20-year planning horizon, at least the "higher land need"
residential densities in the adopted RPS Plan for buildable land as de-
fined by OAR 660-008-0005(2). The density offset strategy outlined in
the draft Plan is an acceptable mechanism to assist in meeting density
targets.
8)
Implementing Signatory cities, when applying urban designations and
zones to urban reserve land included in a UGB expansion, will be guided
by the general distribution of land uses proposed in the adopted RPS
Plan, especially where a specific set of land uses were part of a compel-
ling urban-based rationale for designating RLRC land as part of a city's
set of urban reserves.
9)
Conceptual plans for urban reserves will be developed in sufficient detail
to allow the Region to determine the sizing and location of regionally
significant transportation infrastructure. This information should be de-
termined early enough in the planning and development cycle that the
identified regionally significant transportation corridors can be pro-
tected as cost-effectively as possible by available strategies and funding.
Conceptual plans for an urban reserve in the RPS Plan are not required
to be completed at the time of adoption of a comprehensive plan
amendment incorporating urban reserves into a city or county compre-
hensive plan.
10)
The county's population element is updated per statute to be consistent
with the gradual implementation of the adopted Plan.
8
Sec. VII
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. VII
VII. Incentives and Disincentives to Achieving Goals
[ORS 197.656(2)(D)]
3 These incentives and disincentives are those identified as appropriate to the
draft Plan. As stated in prior sections, it may become necessary to make adjustments to the
draft Plan, and potentially these incentives and disincentives, as a result of the public com-
6 prehensive plan amendment process.
9
12
15
18
21
24
27
30
33
36
Incentives
1)
Continued regional cooperation through the lO-year review process and
coordinated Periodic Review may improve the Region's ability to re-
spond to challenges and opportunities more effectively than it does
presently.
2)
Adherence to the adopted Plan may provide the Region with a competi-
tive advantage, increase the attractiveness of the Region to long-term in-
vestment, and improve southern Oregon's profile in the state.
3)
Adherence to the adopted Plan may produce significant reductions in
transportation infrastructure costs by minimizing future right-of-way
acquisition costs and by improving the overall long-range coordination
of transportation and land use planning.
4)
Adherence to the adopted Plan will provide Signatory jurisdictions with
population allocations that are predictable, transparent, and based on
the relative strengths of the different participating jurisdictions.
5)
The adopted Plan will offer compelling regional justifications and state
agency support for Tala and the South Valley Employment Center that
may not have been available to an individual city's proposal.
6)
Adherence to the adopted Plan will permit Implementing Signatories to
implement the flexibility provided by the concept of the "Regional Com-
munity", in which cities, in the role of "regional neighborhoods", enjoy a
wide latitude in their particular mix, concentration, and intensity of land
uses, as long as the sum of the regional parts contributes to a viable bal-
ance of land uses that is functional and attractive to residents and em-
ployers and in compliance with statewide goals.
Disincentives
1)
Implementing Signatories that choose to expand their UGBs into land not
designated as urban reserve will be required to go through the RPS Plan
minor or major amendment process prior to or concurrent with any
other process.
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Sec. VII
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. VIII
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2)
The Region's failure to adhere to the adopted Plan may damage its com-
petitive advantage, the attractiveness of the Region to long-term invest-
ment, and southern Oregon's profile in the state.
3)
Adherence to the RPS adopted Plan may be a rating factor for RVMPO
Transportation Funding. Transportation projects ofImplementing Signa-
tories not adhering to the adopted Plan may be assigned a lower priority
by the RVMPO when considered for funding.
4)
Jackson County may reconsider the population allocations of Implement-
ing Signatories that do not adhere to the adopted Plan.
5)
Implementing Signatories not adhering to the adopted Plan may face is-
sues over failing to observe their comprehensive plans, or may find it
difficult to make modifications to their comprehensive plans that deviate
from the adopted Plan.
6)
The Region's failure to adhere to the adopted Plan will compromise its
ability to implement the concept of the "Regional Community", and will
not provide the Implementing Signatory cities with as wide a latitude in
their desired individual mix, concentration, and intensity ofland uses.
Progress Monitoring System & Amendment Process
[ORS 197.656(2)(E) and (F)]
This progress monitoring system and amendment process is that which is iden-
21 tified as appropriate to the draft Plan. As stated in prior sections, it may become necessary
to make adjustments to the draft Plan, and potentially this progress and monitoring system
and amendment process, as a result of the public comprehensive plan amendment process.
18
VIII.
24 Monitoring
Monitoring to ensure compliance with the adopted Plan will be a shared respon-
sibility. Each Implementing Signatory city will be responsible for monitoring its
27 adherence to the portion of the adopted Plan that is incorporated into its com-
prehensive plan. Jackson County, which will have the full adopted Plan incorpo-
rated into its comprehensive plan, will be responsible for overall monitoring.
30 Adherence to the RPS Plan
The adopted RPS Plan is directly applicable to comprehensive plan amend-
ments, land use regulation amendments, and the adoption of new land use regu-
33 lations that affect land in urban reserve areas and/or URA designation changes.
The adopted RPS Plan shall not be directly applicable to other land use decisions
by Implementing Signatories. Adherence to relevant RPS Plan provisions
36 adopted by Implementing Signatories as part of their comprehensive plan or
implementing ordinances will be addressed by the existing state and local
mechanisms for ensuring jurisdictional compliance with acknowledged com-
39 prehensive plans and implementing ordinances.
10
Sec. VIII
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. VIII
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RPS Plan Amendments
Processing amendments to the adopted Plan will be the responsibility ofJackson
County, and can only be proposed by the governing authority of an Implement-
ing Signatory jurisdiction. In acknowledgement of the collaborative process by
which the adopted Plan was created, Jackson County will have available the as-
sistance of the signatories to this Agreement through a Technical Advisory
Committee and Policy Committee. Both committees serve on an as-needed basis,
and both serve in an advisory capacity to Jackson County.
(a) Technical Advisory Committee
The TAC will comprise planners and senior-level staff from signatory jurisdic-
tions and agencies, and each signatory will have one vote, irrespective of the
number of participating representatives. Recommendations to the Policy Com-
mittee or directly to Jackson County will be made by at least a supermajority
vote (simple majority plus one) of attending signatory jurisdictions and agencies.
(b) Policy Committee
The Policy Committee will comprise elected officials or executive staff from sig-
natory jurisdictions and agencies. Each Implementing Signatory jurisdiction will
designate a voting and alternate voting member, and each Implementing Signa-
tory jurisdiction will have one vote. Recommendations to Jackson County will be
made by at least a supermajority vote (simple majority plus one) of attending
Implementing Signatories. Attending jurisdictions must constitute a quorum of
Implementing Signatories. Supporting Signatories (State agencies, the RVMPO,
LCDC, and Rogue Valley Sewer Services), while Signatories, will not be voting
members of the Policy Committee.
When an amendment to the adopted RPS Plan is proposed, Jackson County will
make a preliminary determination regarding whether the proposed amendment
is a Minor Amendment or Major Amendment, as defined below, and will notify
signatory jurisdictions of the County's preliminary determination. Based on its
preliminary determination, Jackson County will review the proposed amend-
ment according to the procedures for Minor Amendments or Major Amend-
ments set out below.
Per ORS 197.656, all amendments to the adopted Plan will be subject to review
by LCDC in the manner of periodic review or as set forth in ORS 197.251.
Proposed amendments to the adopted Plan will adhere to the following provi-
sions:
1)
Minor Amendment
A minor amendment is defined as any request for an amendment to the
adopted Plan that:
a) does not conflict with the general conditions listed in Section X of
this Agreement or specific conditions of approval described in the
adopted RPS Plan; and
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Sec. VIII
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. VIII
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b) does not propose an addition of more than SO acres to a city's urban
reserves established for a city in the adopted RPS Plan or more than
a SO-acre expansion of the UGB into non-urban reserve rural land.
In the case of Ashland, which did not establish urban reserves during the
development of the Plan process, a proposal to establish an urban re-
serve or expand its UGB of not more than SO acres will be considered a
minor amendment
Should a city exceed its limit of SO acres for adding to its urban reserves
during the term of the Agreement, it may not use the minor amendment
process for further alterations to its urban reserves. Should a city exceed
its limit of SO acres for expanding its UGB into non-urban reserve rural
land during the planning horizon, it may not use the minor amendment
process for further expansions of its UGB into non-urban reserve land.
Any Implementing Signatory may initiate a minor amendment to the
adopted Plan. The Implementing Signatory must clearly identify the na-
ture of the minor amendment, and specify whether the minor amend-
ment would require any other Implementing Signatory to amend its
comprehensive plan. Should any Implementing Signatory other than the
proposing jurisdiction and Jackson County be required to amend their
comprehensive plans as a result of the proposed minor amendment, the
affected Implementing Signatory will be a party to the minor amend-
ment proceeding.
Jackson County's process for a minor amendment to the Plan will be
equivalent to the state and local required processes for a comprehensive
plan amendment
Signatory jurisdictions and agencies shall be provided with notice of the
County's final decision on each minor amendment request within five
working days of the adoption of the final decision.
2)
Major Amendment
A major amendment is defined as any requested amendment to the
adopted Plan that does not meet the definition of a Minor Amendment
a) If multiple signatory jurisdictions are involved in a single request for
a major amendment, a lead jurisdiction will be selected by the af-
fected jurisdictions;
b) notice containing a detailed description of the proposed change will
be forwarded by Jackson County to all signatory jurisdictions and
agencies;
c) staff from signatory jurisdictions and agencies will be noticed, and
will meet as a Technical Advisory Committee and generate a recom-
mendation to the Policy Committee by vote of at least a supermajor-
ity of those present (simple majority plus one);
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Sec. VIII
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. X
3
d) decision-makers from signatory jurisdictions and agencies will be
noticed, and will meet as a Policy Committee and consider the pro-
posal and the Technical Advisory Committee recommendation. At-
tending jurisdictions will constitute a quorum; and
6
e) the Policy Committee will generate a recommendation to Jackson
County by vote of at least a supermajority of those present (simple
majority plus one).
9
Jackson County's process for a major amendment to the Plan will be
equivalent to the state and local required process for a comprehensive
plan amendment in addition to the above provisions. Noticing will be in
compliance with State statutes.
12
All parties to this agreement and any additional affected agencies shall
be provided with notice of the County's final decision on each major
amendment request within five working days of the adoption of the final
decision.
15
IX.
Newly Incorporated City
Should White City or some other area of Jackson County within the area of the
18 adopted Plan incorporate while the adopted Plan is in effect, and should the newly incorpo-
rated city desire to become a signatory to the Agreement, increased population will be
added to the regional target population adequate to accommodate the projected population
21 growth of the newly incorporated city for the remainder of the adopted Plan's planning ho-
rizon. The addition of a newly incorporated city to the adopted Plan, the establishment of
urban reserves, and other such actions shall be accomplished through the major amend-
24 ment process.
X. Conditions to Agreement
General Conditions
27
The Signatories agree that the adopted Plan shall comply with the general condi-
tions listed below, which apply to all Implementing Signatories. These general
conditions are those which have been identified as appropriate to the adopted
Plan. As stated in prior sections, it may become necessary to make adjustments
to the draft Plan, and potentially these general conditions, as a result of the pub-
lic comprehensive plan amendment process.
30
33
1)
Agricultural Buffering
Where appropriate, Implementing Signatories shall apply the agricul-
tural buffering guidelines developed through the Regional Problem Solv-
ing process.
36
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Sec. X
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. XI
2) Transportation
The adopted Plan shall include policies to:
3
a) Identify a general network of locally owned regionally significant
north-south and east-west arterials and associated projects to pro-
vide mobility throughout the Region.
6
b) Designate and protect corridors for locally owned regionally signifi-
cant arterials and associated projects within the RVMPO to ensure
adequate transportation connectivity, multimodal use, and minimize
right of way costs.
9
c) Establish a means of providing supplemental transportation funding
to mitigate impacts arising from future growth.
12
These policies shall be implemented by ordinance upon the adoption of
the latest update of the Rogue Valley Metropolitan Planning Organiza-
tion's Regional Transportation Plan and the local adoption of the RPS
Plan through individual city and county Comprehensive Plan amend-
ments. Implementing Signatory cities will incorporate the portions of the
RPS Plan relative to transportation that are applicable to each individual
city into that city's comprehensive plan and implementing ordinances,
and will reference the larger regional plan as an adopted element of
Jackson County's comprehensive plan.
15
18
21
Conditions of Approval
24
Specific conditions of approval apply to selected urban reserve areas, and are
described in the adopted Plan. The Implementing Signatories agree to abide by
these conditions. As stated in prior sections, it may become necessary to make
adjustments to the draft Plan, and potentially the conditions of approval, as a re-
sult of the public comprehensive plan amendment process.
27
XI.
Amendments to the Agreement
For the purpose of maintaining consistency with the RPS Statue (ORS 197.656)
amendments to the Agreement can be made at any time by consensus (all parties in agree-
30 ment) of the Signatories to the Agreement.
Under this section, "signatories" refers to all signatories to the Agreement except the Land
Conservation and Development Commission (LCDC). In addition, nothing in this section, or
33 this Agreement, is intended to affect the authority of LCDC to review an amendment to this
Agreement as required under ORS 197.656.
14
Sec. XII
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. XIV
XII. Termination of Participation
A signatory to the Agreement may petition Jackson County for termination of its
3 participation in the Agreement Jackson County will convene a meeting of the Policy Com-
mittee to consider such a petition. A signatory's petition may be granted by a supermajority
(simple majority plus one) of the Signatories to the Agreement A signatory that has termi-
6 nated its participation with the consent of a supermajority of the signatories to the Agree-
ment shall not be considered to have failed to adhere to the adopted Plan.
Should an Implementing Signatory terminate its participation in the Agreement without
9 approval of the supermajority of signatories to the Agreement, it will be considered to have
failed to adhere to the adopted Plan, and may be subject to the Disincentives in Section VII
and applicable legal and legislative repercussions. For remaining signatories, the validity of
12 this Agreement will not be adversely impacted by an Implementing Signatory's termination
of participation, by supermajority decision or otherwise.
Under this section, "signatories" refers to all signatories to the Agreement except the Land
15 Conservation and Development Commission (LCDC).
XIII.
Termination of the Agreement
This agreement may be terminated when one or more of the following occur(s):
18
1)
A supermajority (simple majority plus one) of Signatories agree that the
Agreement is terminated;
2) LCDC denies acknowledgment of the Plan;
21
3)
The doubled regional population is reached;
4) SO years have passed since the Agreement was signed.
No signatory will be penalized under the conditions of this Agreement due to a supermajor-
24 ity decision to terminate.
Under this section, "signatories" refers to all signatories to the Agreement except the Land
Conservation and Development Commission (LCDC).
27
XIV.
Applicability
Implementing Signatories to this agreement agree that necessary amendments
to their comprehensive plans will occur as required by the Plan, and that the Plan is in effect
30 for each jurisdiction at the time that its and Jackson County's implementing comprehensive
plan amendments and land use regulations are adopted and acknowledged.
Once the RPS plan is implemented by the appropriate comprehensive plan amendments and
33 land use regulations, an Implementing Signatory's failure to adhere to the Plan as adopted
15
Sec. XIV
Greater Bear Creek Valley Regional Problem Solving Agreement
Sec. XVIII
or subsequently amended will expose that jurisdiction to the usual legal and legislative re-
percussions from non-compliance with acknowledged comprehensive plans.
3 Signatories to this agreement acknowledge that statutory authority over land use regulation
ultimately resides with the Oregon legislature. Additionally, signatories to this agreement
recognize that the provisions of the Plan may be determined in the future to be in conflict
6 with existing or yet to be adopted statutes or administrative rules.
Signatories to this agreement expressly recognize that land use regulations and actions
must otherwise comport with the statutes and other applicable regulations of the State of
9 Oregon other than those LCDC regulations for which the adopted RPS Plan authorizes less
than full compliance.
Therefore, Signatories agree that, when conflicts between statute and other applicable regu-
12 lations of the State of Oregon (other than those LCDC regulations for which the adopted
Plan authorizes less than full compliance) and the Plan arise, Oregon statute shall prevail.
XV. Severability
15 Any provision or part of the Agreement held to be void or unenforceable under
any Law or Regulation shall be deemed stricken and all remaining provisions shall continue
to be valid and binding upon the parties. The Agreement shall be reformed to replace such
18 stricken provision or part thereof with a valid and enforceable provision that comes as close
as possible to expressing the intention of the stricken provision.
XVI.
Entire Agreement
21 This Agreement contains the entire agreement between the parties and super-
sedes all prior negotiations, discussions, obligations, and rights of the parties regarding the
subject matter of this agreement. There is no other written or oral understanding between
24 the parties. No modification, amendment or alteration of this Agreement shall be valid
unless it is in writing and signed by the parties hereto.
XVII.
Counterparts
27 This Agreement may be signed in counterpart by the parties, each of which shall
be deemed original, but all of which together shall constitute one and the same instrument,
binding on all parties hereto.
30 XVIII. Authority to Execute Agreement
Each person signing of behalf of a governmental entity hereby declares that he
or she, or it has the authority to sign on behalf of his or her or its respective entity and
33 agrees to hold the other party or parties hereto harmless if he or she or it does not have
such authority.
16
Greater Bear Creek Valley Regional Problem Solving Agreement
Implementing Signatories
Chairman,
Jackson County Board of Commissioners
Mayor, City of Ashland
Mayor, City of Talent
Mayor, City of Phoenix
Mayor, City of Medford
Mayor, City ofJacksonville
Mayor, City of Central Point
Mayor, City of Eagle Point
Supporting Signatories
Director, Oregon Department of Land
Conservation and Development
Director, Oregon Department of
Transportation
Director, Oregon Department of
Environmental Quality
Director, Oregon Economic and
Community Development Department
Director, Oregon Department of
Agriculture
Director, Oregon Housing and Community
Development Department
Chair, Rogue Valley Metropolitan
Planning Organization
Chair, Rogue Valley Sewer Services
Chair, Land Conservation and
Development Commission
17
Executive Summary
PROJECT BACKGROUND
During the past few decades, Jackson County's growth rates have rivaled those seen during the
gold rush of the 1880s. Although the most recent trends have shown some slowdown in that
growth, the region's population is still expected to double over the next half-century. As has
occurred over more than 100 years, the majority of the county's new population will settle in the
Greater Bear Creek Valley, which has a number of unique physical and social characteristics that
have served to amplify the impacts of its recent growth:
. The geography of the region compresses the majority of the county's population into a
narrow ribbon ofland bracketing the Bear Creek Valley. Some of the Valley's
communities are actually contiguous (Central Point-Medford), or very nearly so (Eagle
Point-White City-Medford-Phoenix). As the population grows, rural and urban uses
compete for land in an increasingly tighter box.
. The presence ofI-5 has further accentuated the concentration of population along the
valley floor. Along the IS-mile stretch of highway from Ashland to Central Point there
are five incorporated cities that are bisected by or border the interstate.
. Historic settlement patterns created population centers in the midst of the Bear Creek
Valley's best agricultural lands. As these population centers expanded over the last
century, productive resource land was steadily converted to urban uses.
. Numerous exception lands (residential areas in rural areas) exist throughout the Valley's
agricultural areas, many of them close to, and sometimes contiguous with, cities. Their
presence has had the effect of pulling growth out onto productive farmland.
. The region has become a destination of choice for retirees, primarily from western states,
and especially from California. This is a demographic group that makes economic
choices free of the constraints experienced by working families, leading to distortions of
the local economy, especially in the demand for large single-family homes on larger lots,
and considerable growth in lower-paying service sector jobs.
Draft
July 2008
2 Regional Problem Solving - The Background
. There is a dramatic difference in the value of urban land in the region as compared to the
value of resource land. The resulting speculation around urban areas has created
development pressures which mayor may not fit community plans for the future.
While the county and individual cities in the Greater Bear Creek Valley have been able to meet
the challenges of the last several decades and successfully accommodate growth within their own
boundaries, they also acknowledge that the cumulative regional effects of that growth have
created issues that are better dealt with through cooperation, collaboration, and a degree of
shared process. The mechanism of Regional Problem Solving, established by the Oregon
Legislature to address difficult regional land use issues through creative means, provided the
region with an opportunity to do just that. It was an attractive mechanism to the region because
it provided the opportunity to establish a high level of structured cooperation on regional
planning with state agencies, it offered the potential for flexibility from certain Oregon
Administrative Rules which were seen to be ill-fitted to the local circumstances for very region-
specific reasons, and it provided funding for the planning process.
Early in 2000 the region was awarded a grant under Regional Problem Solving on the strength of
three main factors:
. The jurisdictions of the greater Bear Creek Valley had shown an ability to cooperate amongst
themselves on issues of regional importance, especially in transportation and air and water
quality;
. The region had shown significant progress on its own with several early efforts at aspects of
regional planning (OurRegion and the Multijurisdictional Committee on Urban Reserves);
and
. The problems identified for resolution through RPS were important and compelling:
Lack of a Mechanism for Coordinated Regional Growth Planning - The region
proposed that it would continue to be subjected in the future to land use issues that
would require the active collaboration of jurisdictions, and that a process needed to be
established that would facilitate that collaboration.
Loss of Valuable Farm and Forest Land Caused by Urban Expansion - The region
identified the loss of farmland as a significant issue in the recent past, and a threat to
the quality of life and economy in the future if it could not be mitigated.
Loss of Community Identity - The region identified the decreasing rural land
separation between some of the communities as jeopardizing important aspects of these
jurisdictions' sense of community and identity.
Once the region was awarded Regional Problem Solving status, the problem statements above
were addressed with a set of three corresponding goals:
Manage Future Regional Growth for the Greater Public Good - including policies
calling for the use of intergovernmental agreements and amendments to comprehensive
Draft
July 2008
Bear Creek Valley Regional Problem Solving Project - Planning Report 3
plans to implement the Regional Plan, increased residential densities across the region,
the identification of major infrastructure corridors, a more efficient network of public
streets, and a balance of jobs and housing on the local and regional levels;
Conserve Resource and Open Space Lands for their Important Economic, Cultural. and
Livability Benefits - including policies calling for a shared vision of maintaining a
commercially viable agricultural land base, uniform standards of agricultural buffering,
and the long-term preservation of regionally significant open space; and
Recognize and Emphasize the Individual Identitv, Unique Features, and Relative
Competitive Advantages and Disadvantages of each Community within the Region-
including policies calling for mechanisms to enhance individual community identity,
increase flexibility in the extent of future boundary expansions, permit an unequal
distribution of certain land uses among jurisdictions, and the development of individual
definitions of each community based on its unique identity and vision of future urban
form.
PROJECT PROCESS
The RPS project was structured around the work of four committees: the Policy Committee,
composed primarily of elected officials from the participating jurisdictions, was the final
decision-maker; the Technical Advisory Committee (TAC), populated by high level staff from
both jurisdictions and agencies, provided technical recommendations; the Resource Lands
Review Committee (RLRC), made up of agricultural and forestry experts, provided
recommendations on the value of resource lands being considered for urban use; and the Citizen
Involvement Committee (pCIC), a geographically representative group of interested citizens,
provided guidance on open space and growth issues.
The process of arriving at a set of urban reserves for the region's cities was designed to be an
iterative process as well as a balancing act between the need to conserve the region's agricultural
capability, open space, and individual community identity, and the responsibility of planning to
meet the demands for growth. The major factors used by participants in deciding where future
growth would be placed, and where it would be avoided, were as follows:
The pCIC's Recommended Community Buffers
The major responsibility of the pCIC was the recommendation of areas between communities
that would best serve to preserve the individuality of neighboring communities by remaining in
rural uses. Of the pCIC's community buffering recommendations for rural buffers, only one has
proven impossible to implement as was originally conceived (the area between Medford and
Phoenix). Every other community buffer was successfully incorporated into the cities' long
range growth plans by avoiding the inclusion of any significant areas of urban reserve lands
within them.
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4 Regional Problem Solving - The Background
The RLRC's Commercial Agricultural Base Recommendations
The major focus of the RLRC was on the RPS statute's requirement of expert advice on potential
conversions of resource land to urban uses. This process was divided into two phases; an initial
phase, which was used to provide early guidance to cities from a larger perspective; and a second
phase, which provided an in-depth analysis of every proposed urban reserve that included
agricultural land. Ultimately, between 50% and 60% of the areas originally recommended by the
RLRC as part of the commercial agricultural base were reconsidered and eventually eliminated
by cities from their proposals as a result of their recommended agricultural status. Of the
remaining 22 urban reserves with full or partial RLRC recommendations attached at the time of
major deliberations in 2007, state agencies ultimately disapproved of seven of them, in full or in
part, as urban reserves, making the case that they were more important to the region remaining as
agricultural land than converting to urban uses. Ultimately, the final set of proposed urban
reserves had a lower percentage of resource land than did the non-urban lands as a whole within
the study area-74% resource and 26% non-resource land in urban reserves, versus 84%
resource and 16% non-resource land in the larger rural portion of the study area.
The Community's Strategic Vision and Definition of Self
The latitude for cities to be "different" from each other, as long as there is a regional balance
permitting the Rogue Valley to function as well or better than traditional planning would allow,
was a powerful draw for cities when initially considering their participation in regional problem
solving. It led to the concept of participating cities as "regional neighborhoods" making up the
larger "regional community", as well as a set of "critical elements of community identity"
drafted by each jurisdiction. This influenced not only the set of proposed land uses within the
urban reserves, but also the selection of the urban reserves themselves. Some major examples
are the establishment of two regional centers of job creation, the variety of density targets and
growth percentages across cities, and the decision to use future transportation funding to
facilitate the targeted distribution of land uses across the region.
Citizen Input on Future Growth
Participants were in agreement from the beginning of the process that public involvement was
critical to its long-term success. In the first years of the process, formal public input was provided
by the two citizen committees, the pCIC and the RLRC. Once the foundational contributions of
these two committees were made, jurisdictions began work on fashioning proposals for urban
reserve areas. At this point, jurisdictions began independently involving citizens in planning
activities. All of the local jurisdictions developed local citizen involvement strategies to ensure
significant opportunities to provide feedback and contribute to the decision making process, using
a series of public meetings, surveys, presentations, and mailers. The public meetings were
interspersed with formal planning commission or city council meetings to consider the input.
Outreach activities were also developed to actively solicit citizen input and include it for
consideration. Finally, in addition to the efforts conducted by the cities individually, the RPS
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July 2008
Bear Creek Valley Regional Problem Solving Project - Planning Report 5
Policy Committee and Technical Advisory Committee members held a series of public meetings
and hearings to provide a detailed update on the process and encourage additional citizen
involvement. As the culmination of these efforts of cooperative public input, the process held two
major public hearings on the plan, one in White City, and the other in Talent. Both hearings were
extensively noticed as public hearings, and both written and oral testimony was taken and
eventually responded to in written form.
Although no two cities provided exactly the same opportunities for public involvement at exactly
the same time and in exactly the same format, the public's role across the region was extensive
and influential. In addition to the larger public's influence in the development of cities' strategic
vision and in the cities' review of proposed urban reserves, individuals were also influential in
recommending specific parcels to cities for consideration or for rejection.
Regional Population Allocation
An early decision made by the process was in determining its planning horizon. Although there
was solid consensus within the region that its population is very likely to double within the next
45 to 55 years, participants were uncomfortable with any projection over that long a time period
being reliable enough to be useful for any but the most general purposes. Because the valley's
leaders saw the ability to do long range planning as one of the key features of the RPS process, the
proj ect moved away from the earliest idea of planning for a set period of 50 years to adopt the
concept of planning for a doubling of the existing population. The participants reasoned that, with
this strategy, no matter when the population eventually doubles, the region would be prepared.
With this doubling of the population as its base, a collaborative, regional allocation of future
population was completed several years into the RPS process. The doubled regional population
was distributed throughout the region based on the results of the cities' extensive analysis of the
lands around their boundaries, citizen input, state agency input, and each city's progress on
defining its future role in the valley. The resulting proportional distribution of population was
approved by the Policy Committee for use during the remainder of the process, and was
instrumental in Jackson County's 2007 comprehensive plan update of its population element.
Proposed Land Uses
Cities estimated allocations of general land use designations to each proposed urban reserve area:
Residential, Industrial, Commercial, Open Space/Parks, and Institutional. These allocations
demonstrate the cities' current best guess of how these areas could serve a local and regional
need - they, and their later refinements, will be important during subsequent long-range planning
to anticipate the type of infrastructure and services that will be required to support the different
uses. A final determination of uses for urban reserves will be made at the time ofUGB
expanSIOn.
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6 Regional Problem Solving - The Background
State Agency Feedback
State agency input, primarily on the Policy and Technical Committees, was a constant from the
beginning of the project. Although not voting members on the Policy Committee, regional
representatives of the departments of Land Conservation and Development, Transportation,
Environmental Quality, Agriculture, Economic and Community Development, and Housing and
Community Services were all active in the process. The extent and frequency of agency
involvement in the process was decided by the individual agency; no restrictions were imposed
by local participants.
Regional Economic, Housing, and Transportation Analyses
The RPS process was built upon an intuitive understanding of the impact that regional economic,
housing, and transportation issues would have on determining the valley's future, as well as an
appreciation of the effect different future growth scenarios could have on those regional issues.
The generation of data and information on these issues during the process is embodied in the
Regional Economic Opportunities Analysis, the Regional Housing Needs Analysis, and the
transportation modeling and analysis performed by the Department of Transportation.
Housing - The information in the housing needs assessment was critical to the development of the
residential land needs portion of the RPS Land Needs Simulator, which incorporated regionally
agreed-upon targets for such factors as density, infill, and housing mix to determine a range of
potential housing need. Final output on housing needs from the simulator points to a deficit range
of between 275 and 1,766 acres (a median deficit of 1,020 acres) in the residential land portion of
the proposed urban reserves. This indicates that the RPS proposal of 4,224 residential acres of
urban reserve is a relatively conservative one as an estimate of the need over the planning horizon.
It is also interesting to note that even if full residential buildout of the remaining capacity in the
city limits and UGBs is assumed, the region still proposes to increase its urban population
(212,368 at buildout) by over 37% (79,608) with less than a 14% increase in residential land
(31,018 acres in cities and UGBs, 4,224 acres of residential land in urban reserves). In addition,
the 9,082 acres of proposed urban reserves represent less than 7% of the region's non-city
acreage of 137,053 acres.
Employment - The economic opportunities analysis was not only the primary source of
information for the construction of the employment portion of the RPS Land Needs Simulator,
but it was also the driving force behind the economic justification of two regional employment
centers: one in the area of the Seven Oaks interchange, and another east ofI-5 between Medford
and Phoenix.
As in the housing portion of the simulator, employment need for participating jurisdictions was
determined using consensus on a set of factors such as employment mix, percent of employment
using no new land, employees per acre, and employment net to gross factor. Taking employment
Draft
July 2008
Bear Creek Valley Regional Problem Solving Project - Planning Report 7
as an overall category (retail, services, and industrial), the simulator shows a range of the
region's future ability to meet need from a surplus of 884 acres to a deficit of 423 acres. With the
median at a surplus of only 461 acres, the amount of land presently identified for employment is
well within a reasonable margin of error, although there do appear to be significant imbalances
between industrial land and land for retail and services. Industrial land shows a surplus of
between 1,688 and 2,476 acres, while land for retail and services employment shows deficits
between 1,592 and 2,111 acres. Nonetheless, the region has chosen to address the issue of the
imbalance- specifically the surplus of industrial lands-when the urban reserves begin to be
expanded into, as the region presently considers it important to establish a wide range of site
characteristics suitable for light industrial and professional employment.
Transportation - Transportation's role in, and impact on, growth in the Rogue Valley has become
more significant in recent years. The planning done under the RPS process has allowed the
region to focus on several major potential benefits RPS offers to the region's transportation
system, including the ability to designate and protect future major transportation corridors in
advance of their need, and forging a greater practical link between transportation and land use
planning.
Fortunately for this RPS process, the Oregon Department of Transportation's LUSDR
transportation and land use model became available at the time the process could best utilize the
information it provided, and a total of 15 combinations of land use and transportation scenarios
were modeled. Not only did the modeling show that the proposed urban reserves have no fatal
transportation flaws, but it also highlighted the impact that different land use strategies had on
the ability of the present and future transportation infrastructure to manage the demands of future
population.
The results show that the more transit-friendly, mixed-use development scenario is clearly the
most effective development pattern to mitigate transportation impacts from growth. In fact, the
model shows that future widespread use of nodal development, even when paired with just the
base transportation network currently in the Regional Transportation Plan (which does not factor
in the future development of the urban reserves) is more effective at reducing transportation
impacts than the other two land use scenarios that were modeled, even when they are paired with
more robust transportation networks. The benefits of the transit-friendly, mixed-use scenario are
further compounded when they are combined with a high capacity public transit system.
Upon the conclusion of the last stage ofRPS modeling in the fall of 2007, ODOT advised the
region that further modeling, predicated on a process of developing conceptual plans for the
eventual urbanization of the urban reserves, represented a significant opportunity to effectively
blend transportation and land use planning in a way never before possible in the region. While
the third stage modeling results were compelling in demonstrating the mitigating effect of nodal
development on a doubling of the current population, they also showed considerable
Draft
July 2008
8 Regional Problem Solving - The Background
improvements could be obtained by a significant investment in infrastructure capacity
improvements, as well as by a much more robust transit system. The challenge to the region in
the future will be to determine, by further planning and modeling around the acknowledged
urban reserves, where nodal development should become a preferred land use pattern; how
much, and where, capacity improvement will be necessary; and at what point a significantly
improved transit system becomes a full partner in the region's transportation network.
The Base Case Scenario
In early 2006, using an analysis of the lowest and highest priority lands for urbanization
according to the existing state system, a Base Case was created with a GIS model incorporating
the Urban Reserve Rule's criteria to rank every unincorporated parcel in the study area.
Although the Base Case was not used as formative input in the delineation of urban reserves, it
was useful in formulating the findings and alternatives analyses, and in determining where RPS
appeared to be deviating from the standard urban reserve priority criteria.
Regional Selection Criteria
In the final phase of the process, the Technical and Policy Committees developed a set of
evaluative criteria to screen, modify, and make a final selection of the proposed urban reserves.
These criteria, essentially an expanded version of Oregon's State Land Use Goal 14's locational
factors, were made available to participants to assist in the process of evaluating proposed urban
reserves, although their heaviest use was probably in assisting cities in preparing and
communicating their rationale behind specific proposed urban reserves.
Deliberations
In early 2007, the RPS project moved into a series of deliberations among members of the RPS
Policy Committee, state agencies (DEQ, OECD, ODOT, DLCD, ORCS, and ODA) and local
entities (Medford Water Commission, Rogue Valley Sewer Services, and Rogue Valley Transit
District). Before Policy Committee deliberations began, state agencies evaluated each proposed
urban reserve area as "recommended," "not recommended" or "recommended with conditions."
With this state agency input, along with recommendations from 1,000 Friends of Oregon and
local entities, and findings from the cities, the Policy Committee entered into deliberations.
After each of the five rounds, the RPS Policy Committee reviewed the cumulative acreage of
residential, commercial and industrial lands, as well as proposed adjustments and conditions for
approval. The Policy Committee also used this process to respond to state concerns about
commercial agricultural land within some of the proposed urban reserve areas. Final questions
about several specific proposed urban reserves remained until early summer 2008, at which time
the local members of the Policy Committee and state agencies reached consensus on the final set
of urban reserves proposed by the region.
PROJECT OUTCOMES
The following outcomes will result from the successful completion of the RPS process:
Draft
July 2008
Bear Creek Valley Regional Problem Solving Project - Planning Report 9
Urban Reserves
The Regional Plan proposes a total of 9,082 acres for eventual urbanization (not including 1,877
acres of Medford-owned park land now situated outside of the city's Urban Growth Boundary,
and Phoenix's PH-3-consisting of 266 acres of developed unincorporated community-
considered for the purposes ofRPS to have no buildout potential). Of that total, 4,438 acres is
proposed for residential use; 1,500 acres for industrial use; 1,033 for service and retail use; 1,279
acres for parks and open space; and 832 acres for institutional uses (see Exhibit ES-l). The city
summaries are as follows:
City
# of Urban
Reserves
Total
Acres
Residential
Indus.
Service /
Retail
Parks
Inst.
Eagle Point 4 1,285 536 153 212 170 214
Central Point 8 1,839 899 578 85 219 58
Medford 11 4,493 2,312 497 662 666 356
Jacksonville 6 575 365 31 8 139 32
Phoenix 5 599 137 209 57 75 121
Talent 5 291 189 32 9 10 51
Ashland chose not to select urban reserves during the process
TOTALS 39 9,082 4,438 1,500 1,033 1,279 832
Community Buffers
As mapped in yellow on Exhibit ES-l, the final recommended rural buffers include a total of
almost 8,200 acres, distributed as follows:
. Between Eagle Point and White City - 1,414 acres
. Between White City and Medford - 1,305 acres
. Between Jacksonville and Medford - 3,400 acres
. Between Phoenix and Talent - 1,376 acres
. Between Talent and Ashland - 698 acres
Although these community buffers are clearly delineated as such on project maps, their
preservation as rural lands buffering communities is accomplished through no other means than a
lack of urban reserves being located within them. The Regional Plan does not impose any
downzoning or increased regulation on these lands, although an optional mechanism for the
permanent preservation of important rural open space was developed within the RPS process-
the Critical Open Space Areas (COSA) strategy-through which land owners could voluntarily
sell conservation easements to the owners of land within the urban reserves. This COSA
mechanism is available to cities which care to employ it. Even without the use of the COSA
mechanism, however, the cities' simple avoidance of the designated community buffers when
e
Draft
July 2008
10 Regional Problem Solving - The Background
Exhibit ES-1
Proposed Urban Reserves and Communit Buffers
y
Draft July 2008
Bear Creek Valley Regional Problem Solving Project - Planning Report 11
establishing their urban reserves gives the region significant long-term assurance that these areas
will continue to provide rural areas of separation between communities.
Agricultural Buffering
Stemming from the fact that trespass, vandalism, and complaints about farm operations from city
residents on the urban fringe were identified during the RPS process as the single most important
reason that agricultural operations in proximity to urban areas lose viability, the process
developed improved standards for buffering farmland from urban development. These standards
are intended to be adopted by all participating jurisdictions.
Increased Densities
Cities will apply at least the minimum (higher land need)
densities identified in the adopted Regional Plan to their
urban reserves upon their urbanization. These minimum
densities represent, across the region, an increase over
current average densities of approximately 12%, a level
satisfying the project's guiding policy stating that the"...
region's overall housing density shall be increased to
provide for more efficient land utilization". As a means
of transitioning into these higher densities, and in
recognition of the possibility that not every urban reserve
will be suitable for these densities, the Plan allows cities, at their discretion, to exercise a
balanced density strategy that permits somewhat lower densities on the urban periphery (the
developing urban reserves) in exchange for a density increase in the city core.
Gross Density Scenarios
Eagle Point
Medford
Central Point
Jacksonville
Phoenix
Talent
Ashland
Existing
Densitv
5,50
5,50
5,50
2,72
6,00
5,65
5.28
Higher
Land
Need
6.40
6,50
6,00
4,00
6.20
6.20
N/A
Lower
Land
Need
7,74
7,87
7.26
4,84
7,50
7,50
N/A
Urban Reserve Management Agreements (URMAs)
As a means of establishing the roles and responsibilities of Jackson County and the appropriate
city in their urban reserves, URMAs will be created at the time of adoption of urban reserves.
Coordinated Population Allocations
Jackson County's future allocations of population growth
will reflect the proportional allocation of population in the
Regional Plan. A first step in this coordination was
undertaken in late 2006, at which time Jackson County
used the RPS allocation of future population to update its
population element.
Ten-Year Review Process
Participating jurisdictions will participate in a review of
progress under the Regional Plan every ten years.
Regional Plan Amendment Process
Draft
RPS Allocations of Future Population
Base
PoP,
Eagle Point 8,072
Medford 78,780
Central Point 17,652
Jacksonville 2,635
Phoenix 5,339
Talent 6,561
Ashland 22,117
Jackson Cnty 27,180
TOTALS 168,966
New
PoP,
20,353
91,817
22,898
1,748
4,950
5,229
3,195
18,776
168,966
%
lnc,
234
117
117
66
93
80
15
69
100
July 2008
12 Regional Problem Solving - The Background
Participating jurisdictions will have the ability to amend the adopted Regional Plan through the
process described in the Participants' Agreement. A "minor amendment" requires minimal
regional consultation, whereas a "major amendment" requires consultation sufficient to generate
a regional recommendation.
Conceptual Plans for Urban Reserves
Participating jurisdictions will coordinate with the Metropolitan Planning Organization (MPO) to
develop conceptual land use plans for urban reserve areas in sufficient detail to allow the region
to size, locate, and protect regionally significant transportation corridors.
Draft
July 2008
-Presentation to LCDC, December 5, 2008, Tillamook, Oregon
Regarding Draft Proposed Regional Land Use Plan.
Everyone, these are my notes as I remember saying them to LCDC. If there are
inaccuracies, they are my fault. If there are omissions, I was speaking a shorter version of
what I had prepared. It would not be fair to write in what I did not mention in person. John
Renz and Michael Cavallaro preceded me. John Adam made some comments following
mine. We had a detailed and useful discussion with LCDC after Greg Holmes of 1,000
Friends gave his power point presentation. I'll be looking for the minutes that are written by
DLCD staff for this discussion. In all, we spent 3 hours in conversation with LCDC.
Thanks for letting me represent you. Kate Jackson
LCDC members present: Van Landingham, Derby, Pellett, Josi, Jenkins.
It's a pleasure to have this opportunity to discuss the Regional Plan with you once again. I
want to thank you for taking the time for the telephone conference call about the PA. I can
assure you that the cities are proceeding to sign the agreement as we speak: Medford
already has, Central Point met last night, two more next week (Jacksonville and Eagle
Point), then Phoenix, with Ashland and Talent signing the first week of January and the
BOC shortly after that.
John Renz went over the staff report with you (this took 35 minutes and covered inclusion
of RLRC land in urban reserves, transportation planning and establishing need from the
perspective of DLCD staff interpretation). In addition, you have in your materials two letters
from the RPS Policy Committee, a letter from the Rogue Valley MPO, a new map for
Jacksonville with reduced urban reserve acreage, and a page with tables on both sides.
One side lists the acreage in proposed urban reserves and calls out where acreage is also
considered part of the commercial agricultural base. The other side of the paper shows the
residential land need simulator results, in which the acreage deficit or surplus is calculated.
We can review these documents in detail if you wish later.
The next step is beginning a standard comprehensive plan amendment process at the
County, with public hearings through the County Planning Commission and the Board of
Commissioners, with expectations that cities will match the County Planning Commission
meetings with Plan Amendment proceedings of their own. We have advertised for a
consultant to help us prepare the findings for the amendment process.
Michael Cavallaro already set the Plan in context as a platform for future action, based on a
successful collaborative local process, unseen ever before in our Region. I'd like to set the
context further by comparing our Region to other parts of the state. Unlike the Willamette
River Valley, we have a population of less than 200,000 people in one county with a
federally mandated MPO. We are definitely a rural area, with significant urbanized area.
1
Medford is a city of about 75,000 people, similar to Bend in population. But unlike Bend,
Medford is associated with 6 other incorporated cities within close proximity. We have
large open spaces, agricultural lands and vistas surrounding our cities. Yet the furthest
distance between one end and the other, from Ashland to Eagle Point, is just 25 miles and
no more than a 45 minute drive. Many people commute this route. We are not crowded.
We do not have congestion, or traffic delays of any significance. Still we are sobered by
the high cost of infrastructure and believe that we will have better results if we work
together toward the long term future of our Region. This is the opportunity offered by the
RPS statute.
We can identify four ways our collaboration differs from typical city/county land use
planning. We are planning for an extremely long term, twice the population which we
verified fits within the state specified maximum time period of 50 years. Second, we
worked with Jackson County to distribute population growth among the cities based on
each one's typical growth rate, and the County incorporated that non-standard population
allocation into its updated Population Element. Third, we have identified two new job
centers, that would not be possible without RPS, one at the north end, Tolo, would be a
transportation hub. The other, the South Valley Employment Center, provides a location for
a business park; acreage which is simply not available anywhere else in the Region at this
scale. The south valley center would reduce commute distances for the population residing
in the area. And fourth, we cannot officially coordinate transportation planning with our land
use plan unless a regional map such as ours is adopted. Only upon adoption can the map
be used to obtain federal and state dollars for transportation projects under the jurisdiction
of the MPO.
The Urban Reserves we have identified satisfy the goals we set for ourselves. Agricultural
land is preserved. Open space and buffer lands are preserved between cities. The cities
will remain geographically distinct. Sizing infrastructure for the long term will save money
for both the public and private sectors. One key goal has been identifying transportation
corridors to serve the region. Conceptual planning will master plan for the future build out
of the entire region. Public water, sewer, and storm systems can also be sized most
effectively with this kind of master planning. Even private utilities will benefit: Pacific
Power, and Avista Natural Gas to name the obvious providers.
We have heard concerns, and you are also hearing the same concerns, that we are taking
too much land, and that we are taking too much agricultural land. Page 4-8 is a map
illustrating that EFU zoned land surrounds many of our cities. Page 4-9 however, illustrates
that the relative proportion of resource land in the proposed urban reserves is less than the
proportion in the region as a whole.
We believe that we have made a reasonable estimate of land needs. The same firm that is
participating on the UGB Amendment Subcommittee of LCDC, ECO Northwest, compared
our population estimate to the statutory time frame, prepared a Regional Economic
Opportunities Analysis (EOA) and ran the state's housing model for the Region. Neither of
these analyses is suitable for individual city UGB amendments, and we never expected
2
them to be. We do believe however, that they are adequate to show we have made a
reasonable selection of lands for residential and for job purposes for the very long term.
The results are summarized in Chapter 3 of the Oraft Plan.
Using the analytical results to supply the data, ECO Northwest produced for us a residential
land need simulator. The simulator provided us with a range of acreage needs from high
land need (and lower overall average density) to low land need (corresponding to higher
average density at build out). Both the high and low land need estimates show we are
short of acreage for housing. As such, we feel secure that we are not over-estimating the
acreage required. Further, we have not used a reduction factor for unbuildable areas within
the urban reserves, another reason we think we have made a conservative estimate of land
need.
Regarding land for jobs, we combine commercial and industrial lands for the long term
forecast. We want to have multiple choices of large lots for new employers, per the
Governor's desire for industry-ready sites. We want to have choices of location in order to
not restrict potential employers. And finally, in addition to the large new locations, each city
has its own smaller acreage needs for local start-up businesses. The simulator informs us
that while we may have an excess of industrial land, we are short a similar amount of
commercial land. With the uncertainties of the long term forecasts, we feel confident that
we have a reasonable total amount of land identified for jobs.
For the places where RLRC land remains within proposed Urban Reserves, the individual
cities, the RLRC, the Policy Committee and the state staff have reviewed the specifics at
least three times. The latest round occurred over the past year. Oirector Richard Whitman
has been part of the discussions throughout the year. The most recent state OLCO letter is
dated Oec 7, 2007. In response to that letter, Eagle Point, Jacksonville and Medford
removed RLRC land from their URs. The areas in Talent, Phoenix and Hillcrest Orchards
were accepted by OLCO staff. For the one remaining area in south Medford, the Policy
Committee reconsidered the reasons for urbanization and the basis for RLRC designation.
On balance, the committee decided that the urban needs outweighed the agricultural value
of the land. Each of these decisions consisted of very site specific, detailed evaluations.
Another set of concerns we hear is that we are not doing enough with the Regional Land
Use Plan. "We are not increasing housing density enough." "We are not doing enough
infill." "There is not enough commitment to affordable housing." "We are not addressing
climate change." This plan cannot do everything. What it does do is create a platform for
long term planning.
We believe all these and other issues will be and can be addressed through the state land
use program. Just yesterday, you were discussing new density criteria for UGB
amendments. We know the Governor's initiative on climate change will add new
considerations. In the region, we already have a land use and transportation model
(developed for us by TPAU of OOOT) to assist us with this kind of planning. You heard
3
Michael Cavallaro earlier refer to the model conceptual plan underway for one of Central
Point's urban reserves.
After the comp plan amendment process, conceptual plans must be developed for the
urban reserves, for purposes of transportation modeling and infrastructure planning.
Before an urban reserve comes into the urban growth boundary, the city will be required,
under existing and future land use requirements, to demonstrate need and to meet
whatever programs are in place, whether it is density, or climate change and energy
conservation.
In conclusion, the cities and county of Jackson County have prepared a regionally unique,
collaborative process and Regional Plan to serve as the platform for linking land use and
transportation. The Plan will also allow us to adapt our practices to manage population
growth and related issues we know we must address for the short and long term livability of
our region. We are confident the Region has produced a reasonable estimate of land need
for the long term. The Plan identifies a set of urban reserves to serve as the basis for long
term coordinated land use and transportation planning. Ironically, this will actually help us
address climate change as well.
With that, I am eager to hear your comments and questions regarding the Draft Regional
Land Use Plan. Thank you.
4
December 12, 2008
From: Kate Jackson, City liaison to Regional Problem Solving Project
To: Ashland Planning Commission
Regarding: Public Hearing to Consider City Agreement to Sign Participants' Agreement
I am providing this memo to supplement what staff provides in the way of official
documents, draft ordinance, staff communication, maps, and references to materials
posted at the RVCOG website. I am doing so at the request of the Mayor-Elect, and
current Chair of the Planning Commission, John Stromberg. Normally a City Councilor
would not have such detailed involvement in a project like this. The City of Ashland has not
provided technical staff to support the Project at the regional level. As a result, I have the
most exposure to, and familiarity with, this complex land use project. I was on the pCIC for
Ashland during an early phase of the Project, with Pat Acklin and Barbara Bean. Mayors
DeBoer and Morrison each appointed me to the RPS Policy Committee for my entire 6
years on Council.
Please contact me at kate@council.ashland.or.us or call me at 482-2612 with your
questions about this project. I am happy to help you understand the project in advance of
your consideration of the Participants' Agreement (PA) at your next meeting. I refer you to
staff for questions about the procedure for the decision you are asked to make.
The Regional Problem Solving Project is a collaborative effort among the valley's seven
cities and the county to coordinate land use planning for the long term future, estimated as
taking up to 50 years and accommodating a possible doubling of the population. The
proposed Draft Regional Plan has had public involvement at the Cities and at the regional
level to get to this point. The Draft Plan also requires state agency agreement, and we
have presented to LCDC five times.
The Plan will proceed to another public involvement phase next year, with the consideration
of a Comprehensive Plan Amendment (CPA) to add a Regional Plan Element to the
Jackson County Comp Plan. The County Comp Plan Amendment process will involve both
the County Planning Commission with public hearings and the County Board of
Commissioners, with their public hearings. The Cities that have identified Urban Reserves
are expected to coordinate the timing of their own Comp Plan Amendments with the
County's actions. (Otherwise, we could get disparate results and have to redo some of the
amendments. )
What is before the Ashland Planning Commission now is a Participants' Agreement (PA)
agreeing to participate in the County's process of amending its (the county's)
comprehensive plan to incorporate a Regional Planning Element ( ego chapter) based on
the proposed Plan. You are not agreeing to the Draft Plan itself. That document is what
will go through the CPA process at the County.
1
The Agreement has been determined to be a necessary step to comply with state land use
program statute and rules. The Agreement has been prepared and reviewed by the city
attorneys, a consulting attorney to the County (Corinne Sherton), and by the state DLCD
and LCDC. LCDC agreed to sign it when all the participating agencies also sign it.
Participating agencies include the seven cities, Jackson County, several regional entities
and many state agencies. By signing the PA, everyone is agreeing in concept to establish
a regional land use decision making process which will be administered by the County.
Fifteen reasons why Ashland supports this Project:
Ability to vary somewhat from state land use rules by:
Redistribution of population growth rates among the cities according to preferences and
past experience and
Setting growth boundaries for the very long term;
Directly links land use planning to transportation planning,
Establish regional, non-highway 'road' connectivity. (Quotes around 'road' indicate corridors
for multiple forms of transportation, not just cars.),
Adopting such a plan and map gives us leverage for federal and state dollars at MPO,
Locating and Sizing future infrastructure more cost-effectively,
Cost savings to taxpayers by preparing in advance for capital purchases,
Preserve agricultural lands in and out of urban reserves, especially outside,
Establish buffer areas between cities,
Retain open space across the valley,
Respect city individuality while coordinating jobs, housing, and tranportation needs,
Most successful collaborative, voluntary, multi-party agreement in the Rogue Valley,
Ashland should be at the table to have influence at the regional level
The ability to model the regional transportation system for land use and climate change
impacts.
The Participants' Agreement keeps Ashland's "place at the table" despite the City choosing
not to establish urban reserves (UR). Urban reserves are lands set aside for future
urbanization. Reserves cannot be 'urbanized', ie, brought inside the Urban Growth
Boundary (UGB) without specific documentation of the immediate (20-year) need for
specific land types (commercial, industrial, or residential). Establishing urban reserves
requires a comprehensive plan amendment process. Moving a UGB into a UR requires
another, more detailed comprehensive plan amendment process. Thus there are two big
steps in decision-making for a city to move in to its Urban Reserves. Under a Regional
Plan, the region can coordinate, plan ahead and manage population growth more efficiently
and effectively than without a Regional Plan.
I have provided staff with my testimony to the most recent LCDC meeting on December 5,
2008 for your information. I leave it to them whether and how to include it with your
materials.
2
Thanks very much for your interest in this project. I welcome phone calls and emails with
questions.
3
rj.'
Planning Department, 51 Winburn Way, Ashland, Oregon 97520
541-488-5305 Fax: 541-552-2050 www.ashland.or.us TTY: 1-800-735-2900
CITY OF
ASHLAND
PLANNING ACTION: 2008-01986
SUBJECT PROPERTY: 2915 Highway 66
APPLICANT: Myles Comstock
DESCRIPTION: A request for a Modification of a previously approved Site Review (PA#2008-01315) for a Variance to exceed the
maximum 20-foot height limitation in the Airport Overlay Zone. The proposed structure is 26.5 feet in height.
COMPREHENSIVE PLAN DESIGNATION: Employment; ZONING: E-1; ASSESSOR'S MAP #: 39 1 E 138; TAX. LOT #: 2005
ASHLAND PLANNING COMMISSION MEETING: January 13, 7:00 PM, Ashland Civic Center
moo Feet:
Notice is hereby given that a PUBLIC HEARING on the following request with respect to the ASHLAND LAND USE ORDINANCE will be held before the
ASHLAND PLANNING COMMISSION on meeting date shown above. The meeting will be at the ASHLAND CIVIC CENTER, 1175 East Main Street, Ashland,
Oregon.
The ordinance criteria applicable to this application are attached to this notice. Oregon law states that failure to raise an objection concerning this application,
either in person or by letter, or failure to provide sufficient specificity to afford the decision maker an opportunity to respond to the issue, precludes your right of
appeal to the Land Use Board of Appeals (LUBA) on that issue. Failure to specify which ordinance criterion the objection is based on also precludes your right
of appeal to LUBA on that criterion. Failure of the applicant to raise constitutional or other issues relating to proposed conditions of approval with sufficient
specificity to allow this Commission to respond to the issue precludes an action for damages in circuit court.
'A copy of the application, all documents and evidence relied upon by the applicant and applicable criteria are available for inspection at no cost and will be
provided at reasonable cost, if requested, A copy of the Staff Report will be available for inspection seven days prior to the hearing and will be provided at .
reasonable cost, if requested. All materials are available at the Ashland Planning Department, Community Development and Engineering Services, 51
Winburn Way, Ashland, Oregon 97520.
During the Public Hearing, the Chair shall allow testimony from the applicant and those in attendance concerning this request. The Chair shall have the right
to limit the length of testimony and require that comments be restricted to the applicable criteria. Unless there is a continuance, if a participant so requests
before the conclusion of the hearing, the record shall remain open for at least seven days after the hearing.
In compliance with the American with Disabilities Act, if you need special assistance to participate in this meeting, please contact the City Administrator's office
at 541-488-6002 (TTY phone number 1-800-735-2900). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting. (28 CFR 35.102.-35.104 ADA Title I).
If you have questions or comments concerning this request, please feel free to contact the Ashland Planning Department, 541-488-5305.
G:\comm-dev\planmng\NotlCes Mailed\2008\2008-0 1986,doc
SITE DESIGN AND USE STANDARDS
18,72.070 Criteria for Approval
The following criteria shall be used to approve or deny an application:
A. All applicable City ordinances have been met or will be met by the proposed development.
8, All requirements of the Site Review Chapter have been met or will be met.
C, The development complies with the Site Design Standards adopted by the City Council for implementation of this Chapter,
D, That adequate capacity of City facilities for water, sewer, paved access to and through the development, electricity, urban storm drainage, and adequate
transportation can and will be provided to and through the subject property, All improvements in the street right-of-way shall comply with the Stree
Standards in Chapter 18,88, Performance Standards Options,
(ORO 2655,1991; ORO 2836,1999)
V ARIANC E
18,100,020 Application
The owner or his agent may make application with the Staff Advisor. Such application shall be accompanied by a legal description of the property and plans
and elevations necessary to show the proposed development. Also to be included with such application shall be a statement and evidence showing that all of
the following circumstances exist:
A. That there are unique or unusual circumstances which apply to this site which do not typically apply elsewhere,
8, That the proposal's benefits will be greater than any negative impacts on the development of the adjacent uses; and will further the purpose and intent 0
this ordinance and the Comprehensive Plan of the City,
(ORO 2425, 1987),
C, That the circumstances or conditions have not been willfully or purposely self-imposed.
(ORO 2775, 1996)
G:\comm~de\'\planning\Notices Mailed\2008\2008.0 1986.doc
ASHLAND PLANNING DEPARTMENT
STAFF REPORT
January 13, 2009
PLANNING ACTION: 2008-01986
APPLICANT: Myles Comstock
LOCATION: 2915 Highway 66
ZONE DESIGNATION: E-l
COMPREHENSIVE PLAN DESIGNATION: Employment
APPLICATION DEEMED COMPLETE: January 6, 2009
120.DAY TIME LIMIT: May 6,2009
ORDINANCE REFERENCE:
18.40 Employment Zone
18.60 Airport Overlay Zone
18.72 Site Review
18.1 00 Variances
REQUEST: A request for a Modification of a previously approved Site Review (P A#2008-0 1315)
for a Variance to exceed the maximum 20-foot height limitation in the Airport Overlay Zone.
The proposed structure is 26.5 feet in height.
I. Relevant Facts
A. Background. History of Application
In September 2008, an application for a Site Review to construct a 3,000 square foot light
industrial building and a request for an Exception to Street Standards to continue the
existing curbside sidewalk along the frontage of the subj ect parcel was approved (P A
2008-01315).
In October 1994, an application for a Site Review to construct 2,560 square foot
commercial service building, the current location of Valley Equipment Rental was
approved (P A 94-124).
There are no other planning actions of record for this site.
Planning Action 2008-01986
Applicant: Myles Comstock
Ashland Planning Department - Staff Report ada
Page 1 of 6
VALLEY EQUIPMENT RENTAL
The property is located at 2915 Highway 66 in Ashland.The property is % acre in
size and zoned E-1 , and is within the airport overlay zone. The adjacent property
is zoned E-1 on one side, country industrial on the other side, and across
highway 66 is R-1-10. The applicant is requesting a site review permit to
construct a 3,000 square foot building to shelter and maintain the operating
equipment for his business.
Because of the property's zoning and closeness to the Ashland airport the
maximum allowable building height is 20 feet.The applicant needs to request a
20% variance to increase the maximum building height from 20 feet to 26 % feet
to accommodate tall cranes and lifts.
Presently the equipment is exposed to severe climate conditions degrading their
normal life span.The lack of shelter also limits the ability to maintain the
equipment during inclement weather, not just because it is uncomfortable for the
individuals, but because it can be dangerous. It is very unsafe to repair and
maintain these tall pieces of equipment out in the elements. In addition to to the
obvious advantages of being indoors, the building will have safety apparatuses
built in.
The zoning regulations for this property fall under chapter 18.60.020, the
Ashland airport's" A-1 Overlay Zone" which will have the following
restrictions:
A Permitted uses shall not include residential uses unless approved under the
procedure outline for conditional uses.
The property has been used as an equipment rental yard by Valley Equipment
Rental since 1996. Rental yards are a permitted use within an E-1 zone. No
residential use is proposed for this site.
B. Maximum height of structures, trees, or other airspace obstructions shall be a
maximum of 20 feet.
The applicant is requesting a 20% variance to exceed the zone's 20 foot
maximum building height for an additional 6 ~ feet. The applicant needs to
request a variance to increase the maximum building height from 20 feet to 26 ~
feet.
C. All planning actions will require as a condition of approval that the applicant
sign an agreement with the City that he acknowledges that airport noise is likely
to increase in the future and that they waive all rights to complain about airport
noise.
To the best of applicant's knowledge when the existing building was constructed
in 1996, the property owner did sign an agreement with the City agreeing to
waive all rights to complain about airport noise.
The criteria for a variance are found in Chapter 18.100 and are as follows:
18.100.20 Application
A. That there are unique or unusual circumstances which apply to this site which
do not typically apply elsewhere.
This E-1 property exists in the airport overlay zone, and because of this there is a
more restrictive height than might be for an E-1 property outside of the overlay
zone.As supported by the attached letter from public works and the airport
commission, because of the elevation and location of the subject lot,there is no
danger to planes taking off, landing, or turning if we build a building 26 feet high.
In fact, they said we could go over 40 feet without causing any danger.
Secondly, the airports closest runway, (runway 30) is over 2,000 feet away. (See
attached letter from Scott Fleury, City of Ashland, Engineering Technician
II)Taking into consideration the Airport's Master Plan requirement of a 7:1
approach zone slope and the relationship of the building and runway 30, a
building could exceed 150 feet in height.
Finally, the applicant desires to retain his business within the city of Ashland, but
will likely have to find an alternative site. Because the county has no restrictions,
other than the approach zone restriction noted above, the applicant could
relocate the property on the corner of highway 66 and Dead Indian Memorial
Road which is a couple of hundred feet to the east from his site.This would be
unfortunate as there does not appear to be any rational basis for the limitation,
especially when one side of a jurisdictional line doesn't allow the proposed
height, but the other side does.(irrespective of the airport overlay, the county
ordinance allows a building height of 35 feet.) Compounding the unusual
circumstances is the fact that the Airport's Master Plan (presumably adopted by
the FAA) easily allows the proposed height.
B That the proposals benefits will be greater than any negative impacts on the
development of the adjacent uses; and will further the purpose and intent of this
ordinance and the Comprehensive Plan of the City.
The proposal to enclose the equipment within a covered building rather than
leaving the equipment exposed and visible to the neighbors is a far superior
benefit to not just the neighbors, but the rest of the community. With all of the
exposed equipment, abandoned automobiles and storage of peoples "stuff', this
area has become an eyesore. By permitting the building, it allows a business to
continue and remain and allows residents to have access within the city limits. It
will also eliminate a significant amount of the sites hap-hazard appearance.
C That the circumstances or conditions have not been willfully or purposely self-
imposed.
The circumstances or conditions have not been willfully or purposely self-
imposed do to the fact that some of the equipment is taller than 20 feet, and
require an upright position when being repaired or maintained. The applicant is
not requesting an excessive variance and is only requesting the minimal height
that will permit safe maintenance.
Valley Equipment Rental
2915 Hwy 66
Ashland Oregon 97520
Phone 541 4880716
Fax 541 488 5422
As can be seen by these photos all of these machines have a large part of there
components under the boom. Some are behind panels which these photos show.
In order to access these areas the booms must be elevated the height to get clear access
with safety devises to secure the boom while personnel are under these booms is at least
23'. This does not allow for lighting. (Required by OSHA)
Myles Comstock
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CITY Of
ASHLAND
November 6, 2008
Steve Shapiro
7122 Highway 66
Ashland, Oregon 97520
Steve:
RE: Ashland Rental Building Construction
The City of Ashland Airport Commission has no issues with the construction of a 26' -6" building at
2955 Highway 66 T.L. 2005. Construction of the building does not encroach into the airport overlay
airspace requirements as shown in FAR 77; see attached map showing overlay zone and FAR 77
requirements.
Calculation:
Runway 30 base elevation is 1885'.
Tax Lot 2005 base elevation at proposed building location from Philp Engineering Site Plan sheet Cl is
1910'. (Elevation checked vs. City of Ashland topographic maps to verify)
Building location is within approach slope zone of 7: 1 with a maximum elevation increase of 150'.
Building location is approximately 2000' from start of runway 30.
2000' = 285' Maximum allowable height increase is 150' from FAR 77
7
1885'+ 150'= 2035' (Maximum ground elevation at building location)
2035'-1910'= 125' (Difference between maximum allowable elevation and ground elevation at building
location)
125'-26'-6"= 98.5' (Clear elevation between building height and airspace encroachment elevation)
If you have any questions feel free to contract our office at 541-488-5347
Thanks,
c~-
Scott A. Fleury
Engineering Technician II
City of Ashland Public Works
H:\Projects\Airport\Ashland Rental Building Approval.doc ( 11.10.08)
Public Worts Englneeerlng
20 East Main Street
Ashland. Oregon 97520
www.ashland.or.us
Tel: 541-488.5587
Fax: 541488-6006
TTY: 800-735.2900
r~'
City of Ashland Engineering Standards for Public Improvements Appendix I: Process
AIRPORT APPROACH ENCROACHMENT ZONE
If a project lies within the airpor approach zone indicated below (see isometric view on following
page), Approval is required from the Airport Commission before any new construction can occur.
A request must be submitted to the City Engineer's office indicating the elevation of the top of the
proposed construction. Please include a detailed site plan that contains enough information to
verify the exact location of the construction on the City's topographic maps. The Airport
commission nonnally meets monthly, and the meeting date dictates the approval timeline.
i.
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G: \pub- wrks\eng\0\ESPI\originals\appendices\2oo5-04_20\Ia2.doc (4.20.2005)
Ashland Engineering Standards for Public Improvements Appendix IIA: Design
AIRPORT APPROACH ENCROACHMENT ZONE DIAGRAMM
~.".;'"
~.'
· THE EXISTING 3400' RUNWAY IS BASIC UTILITY I. EXPANSION TO BASIC U:U-Y II IS BY A 300' SOUTHEAST EXTENSIO
GENERAL UTILITY BY AN ADDITIONAL EXTENSION OF 600' NORTHWEST, THIS PLAN PRESERVES AND PROTECTS FOR'
UTILITY ST ANDARO&.
· PENETRATIONS OF THE HORIZONTAL, CONICAL AND APPROACH SURFACES ARE AS ILLUSTRATED ANO TABULATED, P
REPRESENT A COMPOSITE OF HIGHEST TERRAIN IN THE APPROACH lONE, ALL ROAD ELEVATIONS INCLUDE 15' FOR (
ANCE REOUIREMENTS, ALL TREE ELEVATIONS EXCLUDE ADDITIONAL GROWTH,
. THE CONTROLLING OBSTRUCTION IN THE APPROACH TO RUNWAY 30 IS DEAD INDIAN ROAD, THE REQUIRED CLEAfIA'
15', AND THE AVAILABLE CLEARANCE IS 10', THRESHOLD RELOCATION ANAL YS'S INDICATES NO DISPLACEMENT IS R
DUIRED FDR FUTURE CONDITIONS,
. THE CONTROLLING OBSTRUCTION IN THE APPROACH TO RUNWAY 1215 A 35' FLAG POLE AT THE CEMETERY, RELOC~ _'
TO LOWER TERRAIN OR A THRESHOLD DISPLACEMENT OF 200' IS NECESSARY,
· Hl:IGHT Rl:STRICTION ZONING IS CURRENTLY IN EFFECT. SEE THE LAND USE PLAN FOR LAND USE RECOMMENl>ATIO'
· DATA SOURCE: CURRENT USGS BASE MAPS, CITY OF ASHLAND FIELD SURVEY OF MAY 24,1975, AND PREVIOUS AIRPO
lAYOUT PLAN,
. FUTURE AIRPORT ELEVATION IS ESTIMATl:O 188T !liSt. AIRPORT REFERENCE POINT COORDINATES ARE AS FOLLOWS
EXISTING FUTURE
LA TlTUDe 42011'30"N 42"11'31"/1
lONGITUDE 122"39'30"\'1 122039'31 "IV
SUM~<-.RY OF
APPROACH CRITERIA
RM 12.30 EXISTING FUTURE
RM lENGTH: 3400', 4300'
APPROACH SURFACE:
LENGTH 5000' 5000'
SLOPE 20:1 20,1
TYPE VISUAL VISUAL
CLEAR ZONE:
'~NER WIDTH 250' , 250'
OUTER I"IIl:lTH 450' 450',
LENGTH 1000' 1000'
19.07'E
NOTES:
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ISOMETRIC VIEW
'APPROACH SURFACE
CONICAL SURFACE
HORIZONTAL SURFACE
TRANSITIONAL SURFACE
G :\pub- wrks\eng\0\ESPI\originals\appendices\2005-04- 20\Ia2 ,doc (4,20,2005)
30 of 35
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ASHLAND PLANNING COMMISSION
FINDINGS & ORDERS
PLANNING ACTION: 2008-01315
SUBJECT PROPERTY: 2915 Highway 66
APPLICANT: Myles Comstock
DESCRIPTION: Request for a Site Review approval to construct a 3,000 square foot light industrial
building for the property located at 2915 Highway 66. The application also includes a request for an
Exception to Street Standards to continue the existing curbside sidewalk along the frontage of the
subject parcel. COMPREHENSIVE PLAN DESIGNATION: Employment; ZONING: E-1;
ASSESSOR'S MAP #: 39 IE 13B; TAX LOT: 2005
SUBMITTAL DATE:
DEEMED COMPLETE DATE:
STAFF APPROVAL DATE:
DEADLINE TO REQUEST RECONSIDERATION:
DEADLINE TO REQUEST A HEARING DATE:
FINAL DECISION DATE:
APPROVAL EXPIRATION DATE:
August 8, 2008
August 20, 2008
September 16, 2008
September 22, 2008
September 28, 2008
September 29,2008
September 29,2009
DECISION:
The parcel is approximately 23,100 square feet in size and is located at the intersection of Highway 66
and Applegate Way, on the south side of Applegate Way. The site slopes gradually from southwest to
northeast. There is a 2,560 square foot, single story structure on the south side of the property at the
comer of the lot which was approved in 1994. There is a four space parking lot and an outdoor storage
area for equipment and materials associated with the business located at the site on the remainder of the
property. The proposal is to construct a new 3,000 square foot single-story building. At this point the
space is a shell without any uses proposed. The outdoor storage areas associated with the business
housed in the existing building will be reduced in size to make room for the new structure.
The City's Comprehensive and Zoning Maps indicate that the property is zoned Employment, E-1. The
properties to the north, south and east are also zoned E-1. The properties across Highway 66 are zoned
Single Family Residential R-1-10. The site is near the City of Ashland airport. As a result, the property
is in the Airport Overlay Zone, which limits the height of buildings, materials used for the roofing and
lighting. The proposed height will be 20 feet, which complies with the maximum height of 20 feet in
the Airport Overlay Zone.
Access to the site is provided by way of Applegate Way. Applegate Way is an improved Neighborhood
Street, curbside sidewalks are in place across the street from the subject property, along Applegate Way
and around the cul-de-sac, the sidewalk improvements stop at the subject property. The applicant is
proposing to finish the sidewalk improvements from its connection to the existing to the driveway on the
subject parcel. An exception to Street Standards has been requested to continue the existing curbside
sidewalk. Electric, water and sanitary sewer facilities are located in the Applegate Way right-of-way
and are available to serve the proposed building.
PA #2008-01315
2915 Highway 66/ada
Page 1
The proposal includes an onsite, 4-foot sidewalk connecting the sidewalk in the public right-of-way to
the front of the building. Five off-street motor vehicle parking spaces will be added to t1te existing
parking area between the two buildings accessed from a single driveway, which meets the requirements
for the proposed use. Additionally, the applicant has proposed to add two bicycle parking spaces under
the front awning of the building.
New landscaping will be provided in a 10- foot landscape buffer between the building and the street.
Most of the lot will be covered with impervious or gravel surface (84%). However, the proposal does
comply with the minimum landscape requirement of 15% for the E-1 zone with 16% landscaping.
There is an existing laurel hedge surrounding the site that was required as the screening for the outdoor
storage, in some areas the hedge has dieback and the applicant has proposed to replant. Additionally,
there are existing cherry street trees which were planted when Applegate Way was first installed. The
Tree Commission reviewed the application and expressed concerns for the existing street trees and the
amount of disturbance that will happen within their critical root zones to install the sidewalk and to
remove the portion of the laurel hedge that is adjacent to the location of the proposed building and the
landscape buffer. The recommendations of the Tree Commission have been attached as conditions of
approval.
The new building will be constructed with similar materials to the other structures on the Applegate
Way cul-de-sac. The proposed entry way has double storefront style doors flanked with double wide
windows which extend to the floor. The front of the building will also have a red brick base which wraps
around the side of the structure towards the parking area. The proposed building is tan metal siding with
a green metal roof on the east and west sides of the structure there are large roll-up garage doors.
The criteria for Site Review Approval are described in AMC Chapter 18.72.070, as follows:
A. All applicable City ordinances have been met or will be met by the proposed development.
B. All requirements of the Site Review Chapter have been met or will be met.
e. The development complies with the Site Design Standards adopted by the City Council for
implementation of this Chapter.
D. That adequate capacity of City facilities for water, sewer, paved access to and through the
development, electricity, urban storm drainage, and adequate transportation can and will be
provided to and through the subject property.
The application with the attached conditions complies with all applicable City ordinances.
Planning Action 2008-01315 is approved with the following conditions. Further, if anyone or more of
the following conditions are found to be invalid for any reason whatsoever, then Planning Action 2008-
01315 is denied. The following are the conditions and they are attached to the approval:
1) That all proposals of the applicant shall be conditions of approval unless otherwise modified here.
2) That the new building shall be addressed off of Applegate Way. The new address shall be applied for
and approved through the Public Works and Engineering Department.
3) That the plans submitted for the building permit shall be in substantial conformance with those
approved as part of this application. If the plans submitted for the building permit are not in
substantial conformance with those approved as part of this application, an application to modify the
Site Review approval shall be submitted and approved prior to issuance of a building permit.
PA #2008-01315
2915 Highway 66/ada
Page 2
e
e
3) That building permit submittals shall include:
a) All lighting shall be shown on the building permit submittals. All lighting shall be appropriately
shrouded so as not to permit direct illumination of any adjacent land from lighting to be located
upon the subject property and shall meet all requirements of the Ashland Airport Master Plan.
b) That roofing material shall be non-reflective and non-glare. Roofing detail shall be submitted
with the building permit submittals.
c) That the location and final engineering for all storm drainage improvements associated with the
project be included as part of Building Pennit submission for review and approval by the
Planning and Public Works Departments.
d) That the elevations of the building heights shall be included with the building permit submittals.
A professional land surveyor shall verify the height of the building in order to verify that the
height of the building does not encroach into the Airport Approach Surface Height Limitation.
e) That the recommendations of the Tree Commission, with final approval of the Staff Advisor,
shall be incorporated into the final landscaping and irrigation system plans and submitted to the
Planning Department prior to issuance of the building pennit.
t) That at the time of building plan submittal, material, design and screening information on the
trash and recycling facility shall be submitted to the staff advisor for review and approval. All
facilities shall comply with the standards adopted under AMC 9.22.030.
g) That the bicycle parking u-rack shall be shown on the building permit submittals including
adequate clearance areas around proposed bicycle parking.
3) That prior to the issuance of a building permit:
a) That the property owner shall sign an airport operations hold harmless agreement prior to
issuance of the building pennit.
b) That the Tree Protection fencing shall be installed in accordance with the approved plans and in
accordance with the Ashland Municipal Code 18.61.200 prior to any site work including grading,
clearing or the 'storage of materials and prior to the issuance of the building permit. The Tree
Protection fencing shall be inspected prior to issuance of a building pennit.
4) That prior to the issuance of a certificate of occupancy:
a) Landscaping and the irrigation system shall be installed in accordance with the approved plans
prior to issuance of certificate of occupancy.
b) That the refuse area shall include an opportunity-to-recycle site in accordance with 18. n.115.A.
c) That all required parking areas shall be paved and striped prior to the issuance of a certificate of
occupancy.
d) That a sign permit shall be obtained prior to installation of new signage.
,-
\
oln Director
t of Community Development
,'"
1. / /:..2 b{)5
Date
P A #2008-01315
2915 Highway 66/ada
Page 3
CITY OF
ASHLAND
Planning Commission Communication
Date: December 18th, 2008
Re: Sign Code Amendments Study Session /
Submitted By: Bill Molnar, Community Development Director
Brandon Goldman, Senior Planner
Adam Hanks, Permit Center Manager
Summary
The city sign code is an extremely successful tool that has had a tremendous influence upon the
transformation of Ashland's downtown into a community focal point, revered throughout the
State and beyond. The existing sign code is a classic product fashioned by a community well-
known for its dedicated and farsighted citizenry. The changes currently proposed aim to provide
new opportunities for adequate signage for business identification, non-commercial speech, and
dissemination of public information while preventing visual clutter, protecting scenic views, and
preserving Ashland's unique character.
The Planning Commission is being presented with draft ordinance amendments to the Sign
Code at this study session for discussion and comment. A public hearing to address final
amendments proposed will subsequently be scheduled, at which time the Planning Commission
will make formal recommendations to the City Council for consideration.
Background
In July of 2008 the Mayor appointed members to an ad-hoc Downtown Task Force to evaluate
concerns relating to signage limitations and enforcement, downtown employee parking, and the
use of public right-of-way for commercial use. Members of the Task Force included
representative downtown merchants, members of the Planning and Public Arts Commission,
Chamber of Commerce representatives, as well as citizens at large to review and make
recommendations directed to address several concerns affecting downtown merchants. The
Task force met throughout July and August to evaluate options for various remedies and
ordinance changes to address the items identified. Public testimony was taken at each meeting
to provide the Task Force with input from merchants who were specifically impacted by current
compliance activities being conducted by the Community Development Department.
Issues relating to downtown employee parking have already been addressed by the City
Council through elimination of the downtown employee parking ban. The issues relating to the
of use of public property, such as commercial use of sidewalks along a business frontage, will
be addressed outside of the Ashland Land Use Ordinance through modifications to other
chapters of the Ashland Municipal code including Chapter 6, Business Licenses and
Regulations, and Chapter 13, regulating the use of the Public Rights of Way.
The potential changes to the Sign Code, as attached ,have been largely based on the
discussion by the Task Force, consideration of enforcement, and an effort to add clarification to
the existing code.
Community Development
20 E, Main Street
Ashland OR 97520
www.ashland.or.us
Tel: 541/488-5305
Fax: 541/488-6006
TTY: 800/735-2900
r.,
The following issues outline the areas of modification to the Sign Code currently presented:
· Modifies the ordinance to refine or add various definitions to add clarity to the
applicability of the ordinance
· Modifies the existing limitation on exempt signs (no permit required) in the
downtown from 2 signs of two square feet, to up to 3 signs with an aggregate
area of not more than 7 sq.ft. Essentially this modification provides for an
additional 3 sq.ft. exempt sign.
· Modifies the ordinance to allow a downtown business to install one three
dimensional sign not to exceed 3 cU.ft.
· Modifies the ordinance to allow a business outside of the downtown to install
one three dimensional sign not to exceed 20 cU.ft.
· Modifies the ordinance to include material limitations for three-dimentional signs.
· Modifies the ordinance to define and increase the size allowable for temporary
construction signs to better correlate to standardized sizes for such signs.
· Modifies the ordinance to enable the installation of collective identification and
informational signs on public right-o-ways, or City owned property, to better direct
pedestrians to civic, business, recreation, and historic interest areas when
installed by the City under the exempt sign category.
· Modifies the ordinance to prohibit vehicle signs used as static displays when
parked for an extended duration.
· Modifies the ordinance to allow additional business frontages to be counted when
fronting on more than two separate streets. This provision would then allow
additional area of signage to increase from 60sq.ft maximum for one or two
frontages, to a 90sq.ft. maximum for properties with three or four frontages when
the businesses have a prominent entry open to pedestrians on those additional
frontages.
· Modifies the ordinance to establish allowances for sandwich boards, lA' frame
and pedestal signs when located on private property and when within the square
footage limit permissible for incidental exempt signs.
Full copies of the proposed
Sign Ordinance Changes are attached
Deletions are indicated with a ctrikethrough
Additions are in bold and underlined
Community Development
20 E. Main Street
Ashland OR 97520
www.ashland.or.us
Tel: 541/488-5305
Fax: 541/488-6006
TTY: 800/735-2900
,.,
SECTIONS:
18.96.010
18.96.020
18.96.030
18.96.040
18.96.050
18.96.060
18.96.070
18.96.080
18.96.090
18.96.100
18.96.110
18.96.120
18.96.130
18.96.140
18.96.150
18.96.160
CITY Of
ASHLAND
LAND USE CODE
CHAPTER 18.96
SIGN REGULATIONS
Purpose.
Definitions Relating to Signs.
Exempted Signs.
Prohibited Signs.
Sign Permits.
General Sign Regulations.
Residential and North Mountain Sign Regulations.
Commercial-Downtown Overlay District (C-1-D).
Commercial, Industrial and Employment Districts.
Freeway Sign Zone.
Abatement of Nuisance Signs.
Construction and Maintenance Standards.
Nonconforming Signs.
Enforcement.
Governmental Signs.
Historic Signs.
SECTION 18.96.010 Purpose.
This Chapter shall hereafter be known and designated as the "Sign Ordinance of the City of
Ashland", and is adopted in recognition of the important function of signs and the need to
safeguard and enhance the economic and aesthetic values in the City of Ashland through
regulation of such factors as size, number, location, illumination, construction, and maintenance
of signs; and thereby safeguard public health, safety and general welfare.
SECTION 18.96.020 Definitions Relating to Signs.
1. Alteration
Any change excluding content, and including but not limited to the size, shape, method of
illumination, position, location, materials, construction, or supporting structure of a sign.
2. Area
The area included within the outer dimensions of a sign. The entire area within a
perimeter defined by a continuous line composed of riaht anales which enclose the
extreme limits of letterina. loao. trademark. or other araphic representation. toaether
with any frame or structural trim formina an intearal part of the display used to
differentiate the sian from the backaround aaainst which it is placed. In the case of a
multi-faced sign, the area of each face shall be included in determining sign area, excepting
double-faced signs placed no more than 24 inches back-to-back.
3. Awning
A temporary or movable shelter supported entirely from the exterior wall of a building and
composed of non-rigid materials except for the supporting framework.
4. Buildinq Face of Wall
All window and wall area of a building in one plane or elevation.
Page 1 of 19 - SIGN REGULATIONS
CITY OF
ASHLAND
LAND USE CODE
5. Bulletin Board or Reader Board
A sign of a permanent nature, but which accommodates changeable copy.
6. Business
A commercial or industrial enterprise.
7. Business Frontaqe
A lineal front footage of a building or portion thereof devoted to a specific business or
enterprise, and having afl pedestrian entrance/exit open to the general public durinQ all
business hours.
8. Business Premises
A parcel of property or that portion thereof occupied by one tenant.
9. Canopy
A non-movable roof-like structure attached to a building.
10. Construction sian
A temporary siQn erected on the premises where construction is takinQ place durina
the period of construction. indicatinQ the names individuals or firms havina a role or
interest with respect to the structure or proiect.
40. 11. Direct Illumination
A source of illumination on the surface of a sign or from within a sign.
44,-12.Election
The time designated by law for voter to cast ballots for candidates and measures.
~ 13. Flashinq Siqn
A sign incorporating intermittent electrical impulses to a source of illumination or revolving or
moving in a manner which creates the illusion of flashing, or which changes color or
intensity of illumination. This definition is to include electronic time, date and temperature
signs.
13. Frontoqc
^ single w311 surf3ce of:J building fuoing :J given direotion.
14. Ground Siqn
A sign erected on a free-standing frame, mast or pole and not attached to any building. Also
known as a "free-standing sign".
15. Indirect Illumination
A source of illumination directed toward a sign so that the beam of light falls upon the
exterior surface of the sign.
16. IlIeqal Siqn
A sign which is erected in violation of the Ashland Sign Code (18.96).
17. Marquee Siqn
A sign which is painted on, attached to, or supported by a marquee, awning or canopy.
18. Marquee
A non-movable roof-like structure which is self-draining.
19. Non-conforminq Siqn
An existing sign, lawful at the time of enactment of this Ordinance, which does not conform
to the requirements of this Code.
20. Proiectinq Siqns
Signs other than wall signs, which are attached to and project from a structure or building
face, usually perpendicular to the building face.
21. Portable Sian
A permitted siQn not permanentlv attached to the around or other permanent
structure includina sandwich boards. pedestal siQns. and' A' Frame siQns.
22. Public Art
Page 2 of 19 - SIGN REGULATIONS
CITY OF
ASHLAND
LAND USE CODE
All forms of oriainal works of art in any media that has been planned and executed
with the specified intention of beina sited or staaed on City Property or on property
owned or controlled bv the City of Ashland. usuallv outside and accessible to the
public. Public Art approved and installed in accordance with section 2.17 of the
Ashland Municipal Code shall not be reaulated as a sian per the provisions of this
Chapter.
~ 23. Roof Siqn
Any sign erected upon, against, or directly above a roof or top of or above the parapet of a
building.
2-2-:- 24. Shoppinq Center or Business Complex
Any business or group of businesses which are in a building or group of buildings, on one or
more lots which are contiguous or which are separated by a public right-of-way or a privately
owned flag drive used for access and not greater than 35 feet in width, which are
constructed and/or managed as a single entity, and share ownership and/or function.
~. 25.Siqn
Any identification, description, illustration, symbol or device which is placed or affixed
directly or indirectly upon a building, structure, or land, Interior illuminated panels, fascia
strips, bands, columns, or other interior illuminated decorative features located on or off a
structure, visible from the public right-of-way, and with or without lettering or graphics shall
also be considered a sign and included in the overall sign area of the site. Public Art shall
not be considered a sian.
~. 26. Siqn. Public
A sign erected by a public officer or employee in the performance of a public duty which
shall include, but not be limited to, motorist informational signs and warning lights.
~ 27. Street Frontaqe
The lineal dimension in feet that the property upon which a structure is built abuts a public
street or streets.
28. Real Estate Sian
A sian pertainina to the sale or lease of the premises. or portion of the premises. on
which the sian is located
29. Replacement Sian
A chanae in the size or materials of a sian in a location where a permitted sian had
previous Iv existed prior to the proposed installation
:2e. 30. Temporary Siqn
A sign which is not permanently affixed. All devices such as banners, pennants, flags, (not
including flags of national, state or city governments), searchlights, s::mdwich boards,
sidowalk eigne, curb signs, balloons or other air or gas-filled balloons.
31. Three-Dimensional Sian
A sian which has a depth or relief on its surface areater than six inches exclusive of
the supportina sian structure and not to include proiectina wall sians.
32. Vehicle Sian
A sian mounted on a vehicle. bicvcle. trailer or boat. or fixed or attached to a device
for the purpose of transportina from site-to-site.
~.33. Wall Graphics
Including but not limited to any mosaic, mural or painting or graphic art technique or
combination or grouping of mosaics, murals, or paintings or graphic art techniques applied,
implanted or placed directly onto a wall or fence.
~ 34. Wall Siqn
Page 3 of 19 - SIGN REGULATIONS
CITY OF
ASHLAND
LAND USE CODE
A sign attached to or erected against the wall of a building with the face in a parallel plane of
the building wall.
~35. Wind Sian or Device
Any sign or device in the nature of banners, flags, balloons, or other objects fastened in
such a manner as to move upon being subject to pressures by wind or breeze.
SECTION 18.96.030 Exempted Signs.
The following signs and devices shall not be subject to the provisions of this chapter except for
18.96.040 and18.96.140
A. Informational signs placed by the City of Ashland, or by the State or Oregon in the publicly
owned right-of-way. Collective identification or directory sians placed by the City of
Ashland showina the types and locations of various civic. business. recreation.
historic interest areas. or other similar uses. when such sians are located on
publically owned riaht-of-way or on City of Ashland property.
Comment: The modffications to 18.96. 030(A) above are proposed to address the Downtown Task
Force recommendation(fssue #4) to more explicitly enable the City to install various o.ffpremises
directory signs on City property (including public right of way as well as city property) to assist in
directing people to interest areas that are otherwise not readily visible from the street..
The recommendation also expresses an interest in developing separate policies to address issues of
size. materials. color. font. materials. and location.
B. Memorial tablets, cornerstones, or similar plaques not exceeding six square feet in size.
C. Flags of national, state or local governments.
D. Signs within a building provided they are not visible to persons outside the building.
E. Temporary signs not exceeding four square feet, provided the signs are erected no more
than 45 days prior to and removed within seven days following an election.
(Ord 2844; 81 1999)
F. Temporary, non-illuminated real estate (not more than one per tax lot) or construction
signs not exceeding six square feet in residential areas or twelve square feet in commercial
and industrial areas, provided said signs are removed within fifteen days from the sale,
lease or rental of the property or '''Jithin seven days of completion of the proiect. Such
sians shall be limited to one sian per lot. Freestandina temporary real estate sians
shall be no areater than five feet above arade.
G. Temporary non-illuminated construction sians not exceedina sixteen (16) sQuare feet
in residential areas or thirty-two (32) SQuare feet in commercial and industrial areas.
provided said sians are removed within seven days of completion of the proiect. Such
sians shall be limited to one sian per lot. Freestandina temporary construction sians
shall be no areater than five feet above arade.
G,. !:L.-Small incidental signs provided said signs do not exceed two square feet in area per
sign, not more than two in number on any parcel or two per street business frontage,
whichever is greater. Within the Downtown Desian Standards Zone. three incidental
sians with a total area of seven SQuare feet. provided no sinale incidental sian
exceeds three SQuare feet in area. are allowable per business frontaae.
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Comment: The modtfications to 18.96. 030(H) above are proposed to address the Downtown Task
Force recommendation(fssue #1) to increase the number of exempt signs from two to three in the
downtown area. It was recommended that the allowable area for the additional proposed sign be
increased to 3 square feetfor increased flexibility, and spectfically in consideration of restaurant needs
for "menu" signs.
./=h L Temporary signs painted or placed upon a window in a non-residential zone, when such
signs do not obscure more than twenty percent of such window area, and are maintained for
a period not exceeding seven days. Signs which remain longer than seven days will be
considered permanent and must comply with the provisions of the Ashland Sign Code
(18.96).
h LAny sign which is not visible to motorists or pedestrians on any public highway, sidewalk,
street or alley.
J.:. LStrings of Lights. Strings of incandescent lights in non-residential zones where the lights
do not exceed 5 watts per bulb, the bulbs are placed no closer than 6" apart and do not flash
or blink in any way. Strings of lights in residential zones are not regulated.
(Ord. 2660,1991)
K- L Temporary non-illuminated signs not exceeding 16 square feet for charitable fundraising
events placed by non-profit and charitable organizations. Such signs shall not be placed
more than seven days prior to the event and must be removed within two days following the
event. No more than two such events may be advertised in this manner per lot per year.
(Ord. 2323, 1984)
All of the foregoing exempted signs shall be subject to the other regulations contained in this
Chapter 18.96 relative to the size, lighting or spacing of such sign.
(Ord. 2221, 1982)
SECTION 18.96.040 Prohibited Signs.
A. No sign, unless exempted or allowed pursuant to this Chapter, shall be permitted except as
may be provided in Section 18.96.030.
(Ord. 2221, 1982)
B. No movable sign, temporary sign or bench sign shall be permitted except as may be
provided in Section 18.96.030.
C. No wind sign, device, or captive balloon shall be permitted except as may be provided in
Section 18.96.030.
(Ord. 2221, 1982; Ord. 2440, 1988)
D. No flashing signs shall be permitted.
E. No sign shall have or consist of any moving, rotating, or otherwise animated part.
F. No three-dimensional statue, caricature or representation of persons, animals or
merchandise shall be used as a sign or incorporated into a sign structure except as may be
provided in Sections 18.96.080(8)5. and 18.96.090(8)4
G. No public address system or sound devices shall be used in conjunction with any sign or
advertising device.
H. No roof signs or signs which project above the roof shall be permitted,
I. No exposed sources of illumination shall be permitted on any sign, or for the decoration of
any building, including, but not limited to, neon or fluorescent tubing and flashing
incandescent bulbs, except when the source of illumination is within a building, and at least
ten (10) feet from a window which allows visibility from the public right-of-way, or when a
sign is internally illuminated or the source of light is fully shielded from the public view.
1
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J. No signs which use plastic as part of the exterior visual effects or are internally illuminated in
the Historic District, as identified in the Ashland Comprehensive Plan, or in any residential
districts shall be permitted.
K. No bulletin boards or signs with changeable copy shall be permitted, except as allowed in
Section 18.96.060(0).
L. No wall graphics shall be permitted.
M:- LNo unofficial sign which purports to be, is an imitation of, or resembles an official traffic
sign or signal, or which attempts to direct the movement of traffic, or which hides from view
any official traffic sign or signal shall be permitted.
M. Vehicle sians used as static displays such that the primary purposeof the vehicle is
the display of the sian. placed or parked where visible from off-premises or the public
riaht-of-way for a continuous period of 2 days or more. Vehicles and eauipment
reaularly used in the conduct of the business such as delivery vehicles. construction
vehicles. fleet vehicles. or similar uses. shall not be subiected to this prohibition.
Comment: Section 18.96. 040(M) above is proposed by Staff independent of the Downtown Task Force
recommended changes to the Ordinance. The subject of Vehicle signs was not discussed by the Task
Force but has been an enforcement concern regarding vehicles parkedfor extended periods on public
streets solelyfor advertising purposes of adjacent businesses. This section would not prohibit vehicle
signs affixed to vehicles that are used in the daily operation of a business such as delivery vehicles.
SECTION 18.96.050 Sign Permits.
A. Sign Permit Required. A sign permit is required in each of the following instances:
1. Upon the erection of any new sign except exempted signs.
2. To make alteration to an existing sign, including a change in the size or materials.
Permits shall not be required for minor maintenance and repairs to existing signs or for
changes in sign copy for conforming signs.
3. To alter an existing non-conforming sign, subject to Section 18.96.150.
4. To erect a temporary sign for a new business subject to Section 18.96.050(0).
B. Required Information for a Sign Permit. For the purposes of review by the Staff Advisor and
Building Official, a drawing to scale shall be submitted which indicates fully the material,
color, texture, dimensions, shape, relation and attachment to building and other structures,
structural elements of the proposed sign, and the size and dimensions of any other signs
located on the applicant's building or property.
C. Temporary Signs for New Businesses. The Staff Advisor or his/her designate can issue a
permit for a temporary sign for new businesses for a period not to exceed seven days. A
permit is required for these signs but the permit fee is waived.
O. Unsafe or Illegal Signs.
1. If the Staff Advisor or Building Official shall find that any sign is unsafe or insecure, or
any sign erected or established under a sign permit has been carried out in violation of
said permit or this chapter, he/she shall give written notice to the permittee or owner
thereof to remove or alter such sign within seven days.
2. The Staff Advisor or Building Official may cause any sign which is an immediate peril to
persons or property, or sign erected without a permit, to be removed immediately, and
said sign shall not be re-established until a valid permit has been issued. Failure to
remove or alter said signs as directed shall subject the permittee or owner to the
penalties prescribed in this Title.
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3. Any person who erects, constructs, prints, paints or otherwise makes a sign for which a
sign permit or approval is required under Chapter 18.96 without first having determined a
permit has been obtained for such sign, has committed an infraction, and upon
conviction thereof is punishable as prescribed in section 1.08.020 of the Ashland
Municipal Code. It shall not be a defense to this section that such person erected,
constructed, printed, painted or otherwise made the sign for another.
(amended Ord. 2754, 1995)
E. Sign Permit Record Required. The Planning Department shall keep a copy and permanent
record of each sign permit issued.
F. Sign Permit Fee. The fee for a sign permit shall be as set forth in Resolution No. 88-01, as
adopted by the City Council. The fee for any sign which is erected without a sign permit
shall be double the regular sign fee.
SECTION 18.96.060 General Sign Regulations.
The following general provisions shall govern all signs in addition to all other applicable
provisions of this chapter,
A. Variances. The following regulations pertaining to signs are not subject to the variance
section of this Code:
1. Section 18.96.040 - Prohibited signs.
2. Section 18.96.110 - Abatement of nuisance signs.
3. Section 18.96.120 - Construction and maintenance standards.
4. The size, height and number of constraints of Sections 18.96.070, 18,96.080, 18.96.090
and 18.96.100, except as may be allowed in 18.96.130.
B. Obstruction by Signs. No sign or portion thereof shall be placed so that it obstructs any fire
escape, stairway or standpipe; interferes with human exit through any window of any room
located above the first floor of any building; obstructs any door or required exit from any
building; or obstructs any required light or ventilation.
C. Bulletin Board or Reader Board. Twenty (20) percent of permitted sign area may be allowed
as a bulletin board or reader board.
D. Placement of Signs.
1 . Near residential.
No sign shall be located in a commercial or industrial district so that it is primarily visible
only from a residential district.
2. Near street intersections.
No signs in excess of two and one-half feet in height shall be placed in the vision
clearance area. The vision clearance area is the triangle formed by a line connecting
points twenty-five feet from the intersection of property lines. In the case of an
intersection involving an alley and a street, the triangle is formed by a line connecting
points ten feet along the alley and twenty-five feet along the street. When the angle of
intersection between the street and the alley is less than 30 degrees, the distance shall
be twenty-five feet. This provision shall apply to all zones.
3. Near driveways.
No sign or portion of thereof shall be erected within ten feet of driveways unless the
same is less than two and one-half feet in height.
4. Future street riqht-of-way.
No sign or portion thereof shall be erected within future street right-af-ways, as depicted
upon the Master Street Plan, unless and until an agreement is recorded stipulating that
the sign will be removed or relocated upon street improvements at no expense to the
1
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City,
SECTION 18.96.070 Residential and North Mountain Sign Regulations.
Signs in the residential (R) and North Mountain (NMLdistricts shall conform to the following
regulations:
A. Special Provisions:
1. No sign or portion thereof shall extend beyond any property line of the premises on
which such sign is located.
2. Internally illuminated signs shall not be permitted.
3. Nothing contained herein shall be construed as permitting any type of sign in conjunction
with a commercial use allowed as a home occupation, as no signs are allowed in
conjunction with a home occupation. Signs in residential areas are only permitted in
conjunction with a Conditional Use.
B. Type of Signs Permitted.
1. Neighborhood identification signs. One sign shall be permitted at each entry point to
residential developments not exceeding an area of six square feet per sign with lettering
not over nine inches in height, located not over three feet above grade.
2. Conditional Uses. Uses authorized in accordance with the Chapter on Conditional Use
Permits may be permitted one ground sign not exceeding an overall height of five feet
and an area of fifteen square feet, set back at least ten feet from property lines; or one
wall sign in lieu of a ground sign. Such signs shall be approved in conjunction with the
issuance of such conditional use permit. Said signs shall not use plastic as part of the
exterior visual effect and shall not be internally illuminated.
3. Retail commercial uses allowed as a conditional use in the Railroad District and
traveler's accommodations in residential zones shall be allowed one wall sign or one
ground sign which meets the following criteria:
a. The total size of the sign is limited to six square feet.
b. The maximum height of any ground sign is to be three feet above grade.
c. The sign must be constructed of wood and cannot be internally illuminated.
4. North Mountain Signs. Signs for approved non-residential uses within the NM-R15, NM-
C and NM Civic zones shall be permitted one ground sign not exceeding an overall
height of five feet and an area of fifteen square feet, set back at least ten feet from
property lines; or one wall or awning sign in lieu of a ground sign. Said signs shall not
use plastic as part of the exterior visual effect and shall not be internally illuminated.
(ORD 2951, amended, 07/01/2008)
SECTION 18.96.080 Commercial-Downtown Overlay District (C-1-D).
Signs in the Commercial-Downtown Overlay District shall conform to the following regulations:
A. Special Provisions.
1. Frontaqe.
The number and use of signs allowed by virtue of a given business frontage shall be
placed only upon such business frontage. and no building shall be credited with more
than two businesc frontages.
2. Aqqreqate number of siqns.
The aggregate number of signs for each business shall be two signs for each business
frontage (0 frontage with an entrance/exit opon to tho genoml public).
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3. Material.
No sign in the Commercial-Downtown Overlay District shall use plastic as part of the
exterior visual effects of the sign.
4. Aqqreqate area of siqns.
The aggregate area of all signs established by and located on a given street frontage
shall not exceed an area equal to one square foot for each lineal foot of street frontage.
Aggregate area shall not include nameplates, and real estate and construction signs,
B. Types of Signs Permitted.
1. Wall Signs.
a. Number,
, Two signs per building frontage shall be permitted for each business, or one sign per
frontage for a group of businesses occupying a single common space or suite.
b. Area.
Total sign area shall not be more than one square foot of sign area for one lineal
foot of legal business frontage. This area shall not exceed sixty square feet per
business frontaae for a property with two or less business frontaaes. or
ninety SQuare feet for a structure with three to four business frontaaes on
separate public streets. The maximum sian area on any sinale business
frontaae shall not exceed sixty SQuare feet.
Comment: Section 18.96. 080(B)1 b). The subject of additional frontages and sig11age needs
was raised before the City Council by Brett Thompson on September 2/1d, 2008 relative to
properties with business frontages on more than two streets or businesses whose sole
frontage is on a third or fourth side of a building.. Council directed that this issue be
addressed in proposed amendments byforwarding implementing language for
consideration.
This mod~fication would allow additional sign area (up to 30sq..ft.) for the additional street
frontage(s) when defined as a 'business frontage, (see definition 18.96.020(7)) while
preserving existing protections limiting what would be viewable from any single street
frontage.
c. Proiection.
Signs may project a maximum of eighteen inches two feet from the face of the
building to which they are attached, provided the lowest portion of the sign is at least
eight feet above grade, Any portion lower than eight feet may only project four
inches.
Comment: Section 18.96. 080(B) 1 c) addresses a recommendation by the Downtown Task
Force (Issue #3) to increase the maximum distance a sign can project from the face of a
buildingfrom 18" to 2 ' to foster improved visibility as well as increased opportunities for such
projection signs tofunction as architectural elements. Specifically this modification was
proposed to assist businesses on smaller side streets and alleys with limited visibility from the
main streets within the downtown..
d. Extension above roof line.
Signs may not project above the roof or eave line of the building.
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2. Ground Signs.
a. Number.
One sign, in lieu of a wall sign, shall be permitted for each lot with a street frontage in
excess of fifty lineal feet. Corner lots can count one street frontage. Two or more
parcels of less than fifty feet may be combined for purposes of meeting the foregoing
standard.
b. Area.
Signs shall not exceed an area of one square foot for each two lineal feet of street
frontage, with a maximum area of sixty square feet per sign.
c. Placement.
Signs shall be placed so that no sign or portion thereof shall extend beyond any
property line of the premises on which such sign is located. Signs on corner
properties shall also comply with the vision clearance provisions of Section
18.96.060(F).
d. Heiqht.
No ground sign shall be in excess of five feet above grade.
3. Marquee or Awning Signs.
a. Number.
A maximum of two signs shall be permitted for each business frontage in lieu of wall
signs.
b. Area. Signs shall not exceed the permitted aggregate sign area not taken up by a
wall sign.
c. Projection.
Signs may not project beyond the face of the marquee if suspended, or above the
face of the marquee if attached to and parallel to the face of the marquee.
d. Heiqht.
Signs shall have a maximum face height of nine inches if placed below the marquee.
e. Clearance above qrade.
The lowest portion of a sign attached to a marquee shall not be less than seven feet,
six inches above grade.
f. Siqns painted on a marquee.
Signs can be painted on the marquee in lieu of wall signs provided the signs do not
exceed the permitted aggregate sign area not taken up by wall signs.
4. Projection Signs.
a. Number.
One sign shall be permitted for each business or group of businesses occupying a
single common space or suite in lieu of a wall sign.
b, Area.
Except for marquee or awning signs, a projecting sign shall not exceed an area of
one square foot for each two feet of lineal business frontage that is not already
utilized by a wall sign. The maximum area of any projecting sign shall be 15 square
feet.
c. Proiection.
Signs may project from the face of the building to which they are attached a
maximum of two feet if located eight feet above grade, or three feet if located nine
feet above grade or more.
d. Heiqht and extension above roof line.
Signs shall not extend above the roofline, eave or parapet wall of the building to
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which they are attached, or be lower than eight feet above grade.
e. Limitation on placement.
No projecting sign shall be placed on any frontage on an arterial street as designated
in the Ashland Comprehensive Plan.
5. Three-Dimensional Si~ms.
a. Number.
One three-dimensional sian shall be permitted for each lot. This is in addition
to the limitations established in this section on number of wall. around. awnina
or marQuee sians.
b. Surface Area.
Flat surfaces in excess of two SQuare feet shall count toward the total
aaareaate sian area per 18.96.080(A)4.
c. Placement.
The three-dimensional sian shall be located so that no sian or portion thereof
shall is within a public pedestrian easement or extends beyond any property
line of the premises on which such sian is located into the public riaht-of-wav
unless an encroachment permit has been issued.
d. Dimensions.
No three-dimensional sian shall have a heiaht. width. or depth in excess of
three feet.
e. Volume.
The volume of the three-dimensional sian shall be calculated as the entire
volume within a rectanaular cube enclosina the extreme limits of all parts of
the sian and shall not exceed three (3) cubic feet. For the purposes of
calculatina volume the minimum dimension for heiaht. width. or depth shall be
considered one foot.
Comment: Section 18.96. 080(B)5a~f above relates to Issue #2 as discussed by the
Downtown Task Force. This potential addition to the ordinance would allow three
dimensional signs (greater than 6" relief) and was intended by the Task Force to provide
opportunities for unique and creative optionsfor businesses to connect to customers and the
community. The existing material restrictions within the downtown would prohibited the
use of plastic (see 18. 96080(A)3.) and prohibit internal illumination for such 3-D signs
within this Historic interest area (see 18.96. 040.J). However these existing prohibitions do
not apply outside of the Downtown and Historic Districts ,nor is there an explicit imitation
on electrical components, therefore they are added underthe Construction and Materials
section18.96.120(8) to apply universally regarding three dimensional signs. The Downtown
Task Force had recommended that such small 3-D signs be considered as part of the exempt
sign category, however due to issues ~f potential encroachment into pedestrian circulation
areas, ingress egress requirements of the fire and building codes, and building code
compliance relating to the method ~f permanently affixing such signs to the wall or ground,
Staff has proposed such signs as a permitted sign type to enable such review.
6 Portable Business Sians
a. Number
One portable business sian. limited to sandwich boards. pedestal sians.
and 'A' frame sians. shall be allowed on each lot exceptina that buildinas
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or businesses with permanent around sians shall not be permitted to have
portable siems.
b. Area.
Sians shall not exceed the permitted aaareaate sian area not taken UP by
exempt incidental sians per 18.96.030(H). Siems shall not exceed an area of
four (4) SQuare feet per face includina any border or trim. and there shall be
no more than two (2) faces.
c. Heiaht.
Sandwich board sians and "A' frame siems shall not extend more than three
(3) feet above the around on which it is placed. Pedestal sians shall not
extend more than four (4) feet above the around on which it is placed.
d. Placement.
Sians shall be placed so that no sian or portion thereof shall extend
beyond any property line of the premises on which such sian is located.
Portable siems shall not be placed on public riaht-of-way.
e. Limitation on placement.
No portable business sian shall be constructed and placed so as to
interfere with pedestrian inaress and earess as reaulated within the
Ashland Municipal Code.
a. General Limitations
Sians shall be anchored. supported. or desianed as to prevent tippina over.
which reasonably prevents the possibility of sians becomina hazards to
public health and safety. Sians shall not be illuminated or contain any
electrical component. No obiects shall be attached to a portable sian such
as but not limited to balloons. banners. merchandise. and electrical
devices. Portable business sians shall be removed at the daily close of
business. These sians are prohibited while the business is closed.
Comment: The Downtown Task Force explored the option of allowing sandwich boards
and pedestal signs when discussing the desire to increase exposure for businesses not on a
major street. The issue was largely resolved through the concept of enabling the City to
install collective directional signs (see 18.96.030A). However the use of pedestal signs or
sandwich boards on the businesses private property still may have merit provided such sign
areas are calculated in consideration of the exempt sign allowance. Although typical
exempt signs are not required to obtain sign permits, Staff has proposed this section under
the permitted sign section to allow assessment of issues of potential encroachment into
pedestrian circulation areas, ingress egress requirements of thefire and building code, and
compliance with maximum height requirement through the sign permit process.
SECTION 18.96.090 Commercial, Industrial and Employment Districts.
Signs in commercial, industrial and employment districts, excepting the Downtown-Commercial
Overlay District and the Freeway Overlay District, shall conform to the following regulations:
A. Special Provisions.
1, Frontaoe.
The number and use of signs allowed by virtue of a given business frontage shall be
placed only upon such business frontage. ::md no building sholl be credited 'Nith more
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th3n two business front3ges.
2. Agqreqate number of siqns.
The aggregate number of signs for each business shall be two signs for each business
frontage.
3. Aqqreqate area of siqns.
The aggregate area of all signs established by and located on a given street frontage,
shall not exceed an area equal to one square foot of sign area for each lineal foot of
street frontage. Aggregate area shall not include nameplates, and temporary real estate
and construction signs.
B. Types of Signs Permitted.
1. Wall Signs.
a. Number.
Two signs per building frontage shall be permitted for each business, or one sign per
frontage for a group of businesses occupying a single common space or suite.
b. Area.
Total sign area shall not be more than one square foot of sign area for one lineal
foot of legal business frontage. This area shall not exceed sixty square feet per
business frontaae for a property with two or less business frontaaes. or
ninety square feet for a structure with three to four business frontaaes on
separate public streets. The maximum sian area on any sinale business
frontaae shall not exceed sixty square feet.
c. Proiection.
Except for marquee or awning signs, a projecting sign may project a maximum of
eighteen inches two feet from the face of the building to which they are attached,
provided the lowest portion of the sign is at least eight feet above grade. Any portion
lower than eight feet can only project four inches.
d. Extension above roof line.
Signs may not project above the roof or eave line of the building.
2. Ground Signs.
a. Number.
One sign shall be permitted for each lot with a street frontage in excess of fifty lineal
feet. Corner lots can count both street frontages in determining the lineal feet of the
street frontage but only one ground sign is permitted on corner lots. Two or more
parcels of less than fifty feet may be combined for purposes of meeting the foregoing
standard.
b. Area.
Signs shall not exceed an area of one square foot for each two lineal feet of street
frontage, with a maximum area of sixty square feet per sign.
c. Placement.
Signs shall be placed so that no sign or portion thereof shall extend beyond any
property line of the premises on which such sign is located. Signs on corner
properties shall also comply with the vision clearance provisions of Section
18.96.060(F).
d. Heiqht.
No ground sign shall be in excess of five feet above grade.
3. Awning or Marquee Signs.
a. Number.
Two signs shall be permitted for each business frontage in lieu of wall signs.
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b. Area.
Signs shall not exceed the permitted aggregate sign area not taken up by a wall sign.
c. Proiection.
Signs may not project beyond the face of the marquee if suspended, or above or
below the face of the marquee if attached to and parallel to the face of the marquee.
d. Heiqht.
Signs shall have a maximum face height of nine inches if attached to the marquee.
e. Clearance above qrade.
The lowest portion of a sign attached to a marquee shall not be less than seven feet,
six inches above grade.
f. Siems painted on a marquee.
Signs can be painted on the marquee in lieu of wall sign provided the signs do not
exceed the permitted aggregate sign area not taken up by wall signs.
4. Three-Dimensional Sians.
a. Number.
One three-dimensional sian shall be permitted for each lot with a street
frontaae in excess of 50 lineal feet. This is in addition to the limitations
established in this section on number of wall. around. awnina or marauee
sians.
b. Surface Area.
Flat surfaces in excess of two sauare feet shall count toward the total
aaareaate sian area per 18.96.080(A)4.
c. Placement.
The three-dimensional sian shall be located a minimum of ten feet from a
property line and no sian or portion thereof shall be located within a public
pedestrian easement.
d. Dimensions.
No three-dimensional sian shall have a heiaht. width, or depth in excess of six
feet.
f. Volume.
The volume of the three-dimensional sian shall be calculated as the entire
volume within a rectanaular cube enclosina the extreme limits of all parts of
the sian and shall not exceed 20 cubic feet. For the purposes of calculatina
volume the minimum dimension for heiaht. width. or depth shall be considered
one foot.
5. Portable Business Sians
a. Number
One portable business sian. limited to sandwich boards. pedestal sians, and
'A' frame sians. shall be allowed on each lot exceptina that buildinas or
businesses with permanent around sians shall not be permitted to have
portable sians.
b. Area.
Sians shall not exceed the permitted aaareaate sian area not taken UP by
exempt incidental sians per 18.96.030(H). Sians shall not exceed an area of
four (4) sauare feet per face includina any border or trim. and there shall be no
more than two (2) faces.
c. Heiaht.
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Sandwich board sians and 'A' frame sians shall not extend more than three (3)
feet above the around on which it is placed. Pedestal sians shall not extend
more than four (4) feet above the around on which it is placed.
d. Placement.
Sians shall be placed so that no sian or portion thereof shall extend beyond
any property line of the premises on which such sian is located. Portable sians
shall not be placed on public riaht-of-way.
e. Limitation on placement.
No portable business sian shall be constructed and placed so as to interfere
with pedestrian inaress and earess as reaulated within the Ashland Municipal
Code.
f. General Limitations
Sians shall be anchored. supported. or desianed as to prevent tippina over,
which reasonably prevents the possibility of sians becomina hazards to public
health and safety. Sians shall not be illuminated or contain any electrical
component. No obiects shall be attached to a portable sian such as but not
limited to balloons. banners. merchandise. and electrical devices. Portable
business sians shall be removed at the daily close of business. These sians
are prohibited while the business is closed.
SECTION 18.96.100 Freeway Sign Zone.
A. Purpose. This special overlay zone is intended to provide for and regulate certain ground
signs which identify businesses in commercial districts located at freeway interchanges.
B. Establishment and Location of Freeway Sign Zones. Freeway sign zones shall be
depicted on the official zoning map of the City and identified as the Freeway Overlay District.
C. Freeway Overlay Sign Regulations. All signs in this district shall comply with Section
18.96.090, except for ground signs, which shall comply with the provisions of Section
18.96.100(0), ground sign regulations.
D. Ground Sign Regulations.
1. Number.
One freeway sign shall be permitted for each lot in addition to the signs allowed by
18.96.090 of this Chapter.
(Ord. 2290, 1984)
2. Area.
Signs shall not exceed an area of one hundred (100) square feet per sign.
3. Heiqht.
Signs shall not exceed a height of 2028 feet above mean sea level.
SECTION 18.96.110 Abatement of Nuisance Signs.
The following signs are hereby declared a public nuisance and shall be removed or the
nuisance abated:
A. Flashing sign visible from a public street or highway.
B. Temporary,-ef movable~ or portable sians located on the publically owned riaht-of-
Page 15 of 19 - SIGN REGULATIONS
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way.
C. Illegal signs.
D. Signs in obvious disrepair which are not maintained according to the standards set forth in
18.96.120(C).
SECTION 18.96.120 Construction and Maintenance Standards.
A. Materials of construction.
1. Sinqle and multi-family residential districts.
All signs and their supporting member may be constructed of any material subject to the
provisions of this Chapter.
2. Commercial and industrial districts.
All signs and their supporting members shall be constructed of non-combustible
materials or fire-retardant treated wood which maintains its fire-resistive qualities when
tested in accordance with the rain and weathering tests of the U.B.C. Standards NO.32-
37, unless otherwise provided in this Section.
3. Non-treated siqns.
All wall, ground, marquee and projecting signs of twenty square feet or less may be
constructed of non-treated wood.
4. Real estate and construction siqns.
All signs may be constructed of compressed wood particle board or other material of
similar fire resistivity.
5. Directly illuminated siqns.
All signs illuminated from within may be faced with plastics approved by the Building
Code.
6. Glass.
All glass used in signs shall be shatter-resistant, or covered by a shatter-resistant
material.
7. Wood.
Wood in contact with the ground shall be foundation-grade redwood, foundation-grade
cedar, all heartwood cypress, or any species of wood which has been pressure-treated
with an approved preservative. Trim and backing strips may be constructed of wood.
8. Three Dimensional Sians
Sians shall be constructed of metal, wood. bronze. concrete. stone, alass. clay. or
other durable material. all of which are treated to prevent corrosion or reflective
alare. Three dimensional sians shall not be constructed of plastic. Three
dimensional sians shall not be internally illuminated or contain any electrical
component.
B. Construction Methods.
1. All signs shall be constructed of such materials or treated in such manner that normal
weathering will not harm, deface or otherwise affect the sign.
2. All letters, figure and similar message elements shall be safely and securely attached to
the sign structure.
3. All signs shall be designed and constructed to resist the applicable wind loads set forth
in the Building Code.
C. Maintenance. All signs shall be maintained at all times in a state of good repair, and no
Page 16 of 19 - SIGN REGULATIONS
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person shall maintain or permit to be maintained on any premises owned or controlled by
him/her, any sign which is in a sagging, leaning, fallen, decayed, deteriorated or other
dilapidated or unsafe condition.
SECTION 18.96.130 Nonconforming Signs.
A. Any sign which does not conform with a provision of the Ashland Sign Code, and has been
in existence for more than five years, is subject to this Section.
B. Alteration of any existing nonconforming sign. It is unlawful to alter any existing
nonconforming sign. The sign must be brought into conformance with this Title upon any
physical alteration. Acts of God or vandalism which damage these nonconforming signs
shall be exempt from this Section, if the cost of the repair is less than 50% of the cost of
replacing the sign with a conforming sign. However, the signs must be restored to their
original design and a permit with a $10.00 fee will be required prior to the repair work.
C. Any nonconforming sign used by a business, shopping center, or business complex must be
brought into conformance prior to any expansion or change in use which requires a Site
Review or Conditional Use Permit. All nonconforming signs must be brought into
conformance with the same provisions as are required for new signs. No building permits
for new construction may be issued until this provision is complied with.
D. Variances can be granted using the variance procedure of this Title to alleviate unusual
hardships or extraordinary circumstances which exist in bringing nonconforming signs into
conformity. The variance granted shall be the minimum required to alleviate the hardship or
extraordinary circumstance.
(Ord. 2357, 1985)
SECTION 18.96.140 Enforcement.
The portions of this Chapter relating to the structural characteristics and safety of signs shall be
enforced by the Building Official or his/her designate; all other portions shall be enforced by the
Staff Advisory or designate.
(Ord. 2176, 1982)
SECTION 18.96.150 Governmental Signs.
Governmental agencies may apply for a Conditional Use to place a sign that does not conform
to this Code when it is determined that, in addition to the criteria for a conditional use, the sign is
necessary to further that agency's public purpose.
(ORD 2951, amended, 07/01/2008)
SECTION 18.96.160 Historic Signs.
A. Historic Sign Inventory. The inventory of historically significant signs shall be established by
resolution of the City Council.
B. Criteria for designation of historic signs. All signs for which designation as a Historic Sign
are requested shall be substantially in existence at the time of the application; shall be
displayed in their original location; shall be in association with an important event, person,
group, or business in the history of the City of Ashland; shall follow a guideline of being in
existence for approximately 40 years; and shall meet one of the following criteria:
1. The sign is exemplary of technology, craftsmanship or design of the period when it was
Page 17 of 19 - SIGN REGULATIONS
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constructed, uses historic sign materials or means of illumination, and is not significantly
altered from its historic period. If the sign has been altered, it must be restorable to its
historic appearance.
2. The sign is integrated into the architecture of the building and is exemplary of a
historically significant architectural style.
C. The owner of any sign may request that said sign be reviewed for significance in the Historic
Sign Inventory upon written application to the City Council. Application fees shall be the
same as for Type I applications. Applications shall include written findings addressing the
criteria for designation of historic signs, and current and historic photographs of the sign, if
available.
1. The Council shall refer all requests for inclusion on the Historic Sign Inventory to the
Historic Commission for review and recommendation to the Council within 30 days of the
request. Notice of the Historic Commission meeting shall be mailed to all affected
property owners within 100' of the subject property. If a recommendation is not made
within 30 days, the request shall be forwarded to the Council without a recommendation.
2. The Council shall, after receiving the recommendation of the Historic Commission or
after 30 days, provide notice to all affected property owners within 100' of the subject
property of a public hearing before the City Council.
3. The Council shall decide, based on the criteria above and the recommendation of the
Historic Commission, whether to approve the request to include the sign on the
inventory.
4. Inclusion on the Historic Sign Inventory shall be by resolution of the Council.
5. The burden of proof shall be on the applicant.
D. Signs on the Historic Sign Inventory in any zoning district shall be exempt from the
requirements of this Section except Sections 18.96.110 and 18.96.120(0). Also, that the
sign area of the historic sign is exempted from the total allowable sign area, as defined in
this Section, except as modified by Council conditions in E. below.
E. The City Council shall have the authority to impose conditions regulating area, maintenance,
etc. on the signs included in the Historic Sign Inventory to further the purpose and intent of
this ordinance.
F. Removal or demolition of a Historic Sign shall be done under permit and approval of the
Staff Advisor. The Historic Commission shall review the permit at their next regularly
scheduled meeting and shall have the authority to delay issuance for 30 days from the date
of their review meeting. Such delay shall be to allow the Commission the opportunity to
discuss alternate plans for the sign with the applicant.
G. Signs on the Historic Sign Inventory, which have been destroyed or damaged by fire or
other calamity, by act of God or by public enemy to an extent greater than 50%, may be
reconstructed in an historically accurate manner. Such reconstruction shall be authorized by
the City Council, only after determination that the reconstruction will be an accurate
duplication of the historic sign, based on review of photographic or other documentary
evidence specifying the historic design. The Historic Commission shall review and make
recommendations to the City Council on all such reconstructions.
H. Maintenance and Modification of Historic Signs.
1. All parts of the historic sign, including but not limited to neon tubes, incandescent lights
and shields, and sign faces, shall be maintained in a functioning condition as historically
intended for the sign. Replacement of original visible components with substitutes to
retain the original appearance shall be permitted provided such replacements accurately
reproduce the size, shape, color and finish of the original. Failure to maintain the sign in
accord with this section shall be grounds for review of the historic sign designation by
Page 18 of 19 - SIGN REGULATIONS
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the City Council.
2. Modifications of a historic sign may be allowed, after review by the Historic Commission
and approval by the City Council, only if such modifications do not substantially change
the historic style, scale, height, type of material or dimensions of the historic sign, and
does not result in a sign which does not meet the criteria for designation as a historic
sign.
3. Changes in the location of a historic sign may be allowed, after review by the Historic
Commission and approval by the City Council, only if such locational change does not
result in the sign no longer meeting the criteria for designation as a historic sign.
(ard. 2598, 1990)
Page 19 of 19 - SIGN REGULATIONS
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Downtown Task Force
Summary Report
August 21, 2008
At the initiation of Mayor John Morrison and in conjunction with the Ashland
Chamber of Commerce, a Downtown Task Force was created and charged with
reviewing and providing remedies to address the following issues affecting
downtown merchants:
· The current policy on parking restrictions within the downtown area;
· A review of the City sign provisions related to the requirements for
temporary signs and the use of three-dimensional representations as sign
structures and education of business merchants and community with
respect to city sign code requirements; and
· Permissible encroachment upon downtown public sidewalk.
At the first of what turned into five consecutive Monday afternoon meetings in
July and August, Mayor Morrison explained his view on the charge of the Task
Force, and encouraged the members to focus on immediate concerns that can
be addressed within a "fast track" timeline.
At the request of Task Force members, City Staff presented a list of issues for
discussion and potential options to consider that may resolve or at least alleviate
impacts associated with each particular issue. Over the course of the five
meetings, the Task Force solicited public input, received information and
potential options from City staff, discussed the variety of options and ultimately
voted on a recommendation for each issue.
The following summary is divided into two pieces. The first piece includes
immediate fixes to some of the most visible and controversial issues. This has
been presented in the format of an issue statement, Task Force recommendation
and supporting reasoning. In the second piece, the summary report identifies
two issues that the Task Force recommended warranted additional review by
City staff. These items were believed to be outside the initial charge of the Task
Force, as well as beyond the expedited time table set for addressing the three
immediate issues affecting downtown merchants.
Suggested Immediate Solutions
Downtown Task Force
Summary Report
1
Iss ue #1
Particularly in the Downtown area, the current limitation of two exempt signs per
business, with each sign not exceeding a size of two square feet, does not seem
to meet the needs of many local merchants.
Recommendation: Increase the number of exempt signs from two to three in the
Downtown Area. The allowable area of the third sign would
be increased to three square feet, rather than the current two
square feet allowed for the other two signs
Reasoning: The additional exempt sign will permit businesses increased
flexibility in how they allocate signage, providing an
opportunity for a merchant to adapt when there are changes
in services and/or merchandise offered. Additionally, the
change would address specific concerns raised by
restaurant owners regarding the need for increased flexibility
with respect to posted "menu" signs.
Issue #2
The Sign Code currently prohibits three dimensional statues, caricatures or
representations of persons, animals or merchandise from being used as a sign or
incorporated into a sign structure.
Recommendation: For properties within the Downtown or one of Ashland's four
Historic Districts, allow one of the three exempt signs to be
three-dimensional. Accordingly, the 3-D sign would be
limited to a maximum size or volume of 3 cubic feet.
Recommendation: Allow an additional exempt 3-D sign for properties outside
the Historic Districts with a volumetric maximum (for
example, 20 cubic feet). This would create an additional sign
category and sign area in addition to the total sign area
allotment under the current code. The three-dimensional
sign would be required to be setback from the public street,
and standards would be established for sign placement,
size, height, surface detailing, illumination, materials and
construction methods to assure any such sign would be of
durable materials and quality construction consistent with
Ashland's existing sign standards.
Reasoning: The removal of the prohibition of three dimensional objects
for signage provides unique and creative options for
Downtown Task Force 2
Summary Report
businesses to connect with their customers and the
community. Through the sign code amendment process,
additional limitations could be placed upon the 3-D signs in
order to ensure that the community is adequately protected
from an emergence of 3-D objects that are out of scale with
the building or that create too large of a visual distraction.
Issue #3
Some businesses, by virtue of their physical location and entrances, such as
smaller side streets and alleys, have limited signage opportunities along the main
streets within the downtown area.
Recommendation: Increase the maximum distance that a sign can project from
the building face from the current 18 inches, to 24 inches
from the building face. Existing State Building Code
addresses the minimum height above grade (sidewalk level)
needed for any structure or sign to project over the public
right of way or sidewalk.
Reasoning: Increasing the amount of projection may provide better
angles of visibility for businesses located on side streets or
public alleyways. The increased projection provides an
opportunity for the sign to function as an architectural
element of a building while still having a scale that is not
disproportionate and overpowering to a business frontage.
Issue #4
Sign Code compliance efforts have included enforcing the current prohibition on
off-premise signs, generally consisting of the placement of temporary, movable
signs (i.e. sandwich boards) upon the public sidewalk or other public property.
Some merchants feel that due to specific characteristics associated with location
of their business frontage they lack adequate exposure. Off-premise signage is
one means of drawing attention to the business location.
Recommendation: Create a set of policies and implementing guidelines for the
placement of informational/directional signs by the City in the
right of way or other publicly controlled property. The
guidelines should specify standards for the signage, which
may include maximum size, color, font, content (name,
arrow, type of business, etc), materials and location. For
example, an informational sign could be installed at the
entrance to an alley with the words "more shops" or
Downtown Task Force 3
Summary Report
"restaurants" or "galleries". In situations where physical site
constraints limit visibility from the primary public right of way,
an option for integrating a specific business name as an
element of the City informational signage could be included
into the guidelines.
Reasoning:
This is in recognition of the fact that there exist unusual
situations where, through no fault of a business owner, the
location and exposure of a particular business frontage may
be uniquely constrained.
Issue #5
The use of the public right of way for private commercial use is limited by the
Municipal Code to Sidewalk Cafe's (AMC 6.44), which may not be the most
equitable method for allocation of our limited public resource, downtown public
sidewalks.
Recommendation: Amend the Sidewalk Cafe ordinance to allow any abutting
property (within a commercial or employment district) the
opportunity to obtain a permit for private use of a portion of
the public sidewalk, as long as specific public safety and
access standards have been met. The permit fee would
consist of a base charge and an additional charge for each
square foot of public sidewalk space being privately utilized.
Reasoning: In the absence of some compelling issue related to the
public interest, there should be an equitable allowance for
use of public sidewalks for private use. The broader issue is
one of fairness and, specifically, whether or not restaurants
should be the only business with use of public sidewalk
space.
Issue #6
The business community has noted that there is inconsistency within the
encroachment permit process, which does not have clear standards for what
types of functional objects are encouraged, allowed or legal for placement upon a
city sidewalk or within the public right of way
Recommendation: Create an ordinance or other appropriate approval process
by which specific functional items (planter boxes, benches,
trash cans, safety items, etc) may be established upon the
City sidewalk. This would be contingent upon the items
meeting city specifications, as well as retaining minimum
Downtown Task Force 4
Summary Report
clearance, public safety and placement standards. Individual
permits for items meeting such standards would not be
required, while items that do not conform to the standards
could be eligible for some sort of review and permit
procedure. Additionally, the Task Force recommended that
the City Council direct staff to explore an exemption to have
free use of the shy zone, the area along the sidewalk within
12 to 18 inches of the building face, for placement of such
amenities as flower boxes, door stops, spittoons, etc.
Reasoning:
The Task Force was very intent on solving this issue in a
way that encouraged the "right stuff" to be able to be placed
upon public sidewalks to help beautify the streetscape,
increase pedestrian comfort and also allow some individual
expression within the constraints of public safety and access
considerations. Creating a list of the types of "functional
objects" that would be permitted, accompanied by minimum
standards and specifications to assure quality, would
eliminate the need for individual permit requirements that
could easily result in discouraging businesses from
enhancing the streetscape.
Issue #7
The proliferation of newspaper and other miscellaneous publication racks within
the downtown is creating a variety of problems, both functional and aesthetic.
Recommendation: Create an ordinance specific to installation of newspaper
and other publication racks. Standards could be included
related to rack placement, maximum size and dimensions,
allowance for grouping of racks, distance between
groupings, etc. The ordinance would also address aesthetic
standards such as materials, maintenance and use to
ensure durability and public safety, as well as to eliminate
ongoing problems of litter, abandonment and use of racks for
displaying materials not qualifying for placement upon the
public right of way.
Reasoning: It was unanimously agreed that the proliferation of newspaper racks
in the downtown area has reached a point where regulation on use and
placement is critical. The current lack of regulation and oversight has led to
somewhat of an "anything goes" situation, and City staff has minimal ability to
address the issue.
Downtown Task Force
Summary Report
5
Issue #8
Downtown business owner and employees are frustrated with the seemingly
inconsistent enforcement of the downtown employee parking ban and also have
expressed concern over its potential overreaching effect of limiting owner and
employee access to the downtown area while not at work.
Recommendation: Remove the existing seasonal ban on employee parking in
the Downtown Area.
Reasoning:
The conclusion of the group was that the ordinance was put
in place primarily at the request and benefit of the business
community. If local merchants believe the employee parking
ban is cumbersome and difficult to effectively enforce, it
would be reasonable to remove it and leave the matter to the
business owners to self regulate through informing their
employees.
Issue #9
The City has several parking management items that need to be resolved to
more efficiently administer the downtown parking program.
Recommendation: Create ordinance language that allows the City to tow
vehicles that have either five unpaid parking tickets or a total
unpaid parking ticket balance of $250. Additionally, the City
should develop a final, very visible, warning placard to be
placed upon a vehicle at least 24 hours prior to the vehicle
being towed. The Task Force does not recommend the use
of a booting/immobilization device over the option of towing
the vehicle.
Reasoning: While this aspect of the parking issues downtown wasn't
specifically part of the charge of the Task Force, the
recommendation for the removal of the employee parking
boundary created the need to address related parking issues
so the Task Force added their recommendations in these
areas as well.
The Task Force believes the City needs effective tools to
assist with the collection of unpaid parking fines from flagrant
parking violators. The use of a boot or other immobilization
technique, however, is a very noticeable means of deterring
violations and may not send the appropriate type of
message to members of the community as well as visitors.
Downtown Task Force
Summary Report
6
Additionally, the boot/immobilization renders the parking
space unusable until the operator contacts the City and pays
the fine due or until it gets towed, which most likely results in
a 12 to 24 hour time period.
Additional Suggested Considerations
Before concluding their charge, the Task Force identified two issues where
additional follow-up work would be necessary. The following items for Council
consideration were believed to be outside the initial charge of the Task Force, as
well as beyond the expedited time table set for addressing the three issues
immediately affecting downtown merchants. Nevertheless, the Task Force
recommended that the Council allocate staff resources to conduct follow-up work
in these areas.
Recommendation for Two-Year Review of Sign Code Amendments
The Task Force recommended that any amendments to the sign code be
reviewed and evaluated after two years. This would provide an opportunity to
assess the effectiveness and implications associated with the committee's
proposed changes.
Recommendation to Exempt Public Art from City Sign Code
The Task Force recommended that the City sign code should be amended to
include an exemption for Public Art once an appropriate process is adopted for
reviewing and approving the installation of public art. The proposed change to
the sign code would be completed simultaneously with the adoption of a public
art ordinance, which establishes processes and criteria for the acquisition and
location of public art within the city limits.
Recommendation for Sign Code Review/Education
While the Task Force supports the intent of the existing sign code and
appreciates the positive impact it has had on downtown Ashland, there was
general agreement that, as currently written, is difficult for the business
community to understand, leading to unintentional non-compliance as "sign
creep" over time. The Task Force recommended a possible review of the code
to simplify its design and, at a minimum, consider developing illustrated
educational materials. Additionally, city staff would be available at a merchant's
request for on-site review in order to increase awareness and reduce future
violations.
Downtown Task Force
Summary Report
7
Public Arts
Commission
Memo
CITY OF
ASHLAND
Planning Commission
City of Ashland
November 2008
Dear Planning Commission:
The mission ofthe Public Art Commission reads in part ".. .to enhance the cultural and
aesthetic quality of life in Ashland... "
Weare passionate about preserving and enhancing the aesthetic beauty of Ashland and
we believe the attractiveness of Ashland and lack of visual clutter is due in large part to
the current sign code.
We support the recommendation ofthe Downtown Task Force to exclude public art from
the sign code (specifically definition #27) but we are opposed to the recommendation to
allow 3 dimensional signs - which we believe could have a negative impact on Ashland
aesthetics.
The powers and duties of the Public Art Commission include tHe following:
D. The commission shall advise the planning commission, the Ashland Parks and
Recreation Commission, other city commissions and committees and city departments
regarding artistic components of all municipal government projects under consideration
by the city. The commission may also serve as a resource for artistic components of land
use developments.
As such, we respectfully submit the attached memo for your consideration and look
forward to discussing this with you at an upcoming study session.
Sincerely,
, />llta~~~, <Jl}i;tAtt(
Melissa Markell, Chair
Public Art Commission
C: Bill Molnar, Community Development Director
Ann Seltzer, Management Analyst and staff liaison to the Public Art Commission
\bX\lJ'\ (\ 0 II ~l{).\d \A elf)
CITY OF
ASHLAND
MEMO
Date: November 2008
To: City of Ashland Planning Commission
From: City of Ashland Public Art Commission
Re: 3 dimensional signs
C: Bill Molnar, Community Development Director
Ann Seltzer, Management Analyst and staff liaison to the Public Art Commission
The Public Arts Commission respectfully proposes an alternative recommendation to the
recommendation of the Downtown Task Force to modify the current sign code and allow
3 dimensional signs outside the downtown core of up to twenty cubic feet.
The Downtown Task Force's recommendation #2 provides for two scenarios: allowing 3
dimensional signs in the downtown and historic districts limited to three cubic feet and
allowing 3 dimensional signs located outside the downtown area and historic districts up
to twenty cubic feet. In both scenarios, the object must be placed on private property.
We feel the allowance of 3 dimensional signs significantly increases the risk of visual
clutter and the unintended consequences are greater than the potential benefit to Ashland
businesses.
The Task Force admirably strove to accommodate the existing non-compliant 3
dimensional objects (lion, teddy bear, and waiter). The lion would be accommodated
under recommendation #6 allowing "functional objects", the bear would be
accommodated under recommendation #5 allowing the display of merchandise on public
property for a rental fee and the chef/waiter accommodated under recommendation #2
allowing 3 dimensional objects up to twenty cubic feet outside the downtown core and
historic districts.
1
All three of these existing items are objects with no blatant commercial message (words
or logos). These generic objects are not associated solely with the business. However,
since regulation of sign content is prohibited there could be a preponderance of 3
dimensional objects with blatant commercial messages that clutter Ashland's visual
landscape as businesses seek greater exposure and visibility. If 3 dimensional signs are
allowed, they likely would have strong and obvious references to the business,
graphically (doughnuts, tires, pizzas, and cameras) with or without words. Or the 3
dimensional objects might only contain words ("TIRES" spelled out oflarge letters that
appear to be made oftires). Either way, the potential for eye clutter is great. This effect
would likely be exacerbated where businesses are clustered together (shopping centers).
Given that the recommendation is an opportunity for an additional sign of significant
size, the opportunity for businesses to take advantage of this for advertising purposes is
great.
It is understandable that business owners want to draw attention to their business as a
means of attracting customers. In lieu of the Task Force recommendation #2, we believe
an appropriate, artistic and aesthetic way to accomplish this desire is through the
placement of public art.
After adoption of the Public Art Master Plan, the City Council requested the public art
selection process be codified. The revised and expanded public art ordinance will go to
the Council for first reading in early December 2008.
The ordinance allows for the placement of public art on private property (through an
easement) and includes guidelines for selection including: "The artwork shall not
promote goods or services of adjacent or nearby business." Through the public art
process, content of the piece is managed via criteria set forth in the request for proposal
and via the guidelines established in the ordinance. A selection panel, separate from the
public art commission and comprised of a variety of persons selects the winning design
and makes the recommendation to the PAC who brings it forward to the City Council for
final approval.
This method of soliciting and selecting 3 dimensional objects helps to protect the visual
aesthetics of the community and provides an opportunity for businesses to call attention
to their business in an attractive and noncommercial way and enables the city to retain
some level of control over the appearance, message and content. While the objects would
2
not be advertising for a specific business, it could serve the same purpose of drawing
customers: people making a point to go to view the art and then visiting existing
businesses; or serving as a point of reference when providing directions to a business or
location. The art might be a mural, a mosaic, a kinetic piece, a three dimensional
interactive piece etc. It would serve to draw the customers rather than a collection of
advertising signs.
Should the Planning Commission decide to move forward with the Task Force
recommendation of 3 dimensional signs, the Public Art Commission encourages the
Planning Commission to impose a one year review of the amendments versus the two
year review as proposed by the Task Force. A two year review allows time for a
significant number of 3 dimensional signs to be installed - and regardless of the review
outcome those signs will no doubt be in place for years.
Further, the Public Art Commission urges the Planning Commission to carefully evaluate
the proposed dimensions, (the difference between a 3D 'object' and a "fat" 2D sign), and
consider the possible unanticipated consequences (giant 3D hamburgers).
Thank you for your consideration of our position and suggestions.
3
Letters
9-16-08
Soundpeace
199 East Main St
Ashland, OR 97520
Dear Ashland Planning Commissioner,
I write this letter as the downtown business owner of Soundpeace and as someone who
works and shops downtown.
There is before you a proposal for a revised sign ordinance. One issue that has not been
addressed that relates to Soundpeace is the Tibetan Prayer Flag that we have flown in
front of our store in the garden on private property for years. We have never had a single
comment from a customer or passer by that this flag was in any way offensive. In fact
when we were told to take the flag down we posted a petition in our store asking that the
flag be allowed. Hundreds of people signed the petition in just a few days. Locals and
tourists alike were shocked that Ashland had banncd thc praycr flag from flying. W c
have since submitted that petition to the committee that was formed this summer to
review the sign code.
My understanding after talking with the very helpful Adam Hanks is that the flag would
continue to be banned under the proposed ordinance. I am requesting that you write into
the ordinance a specific exemption for Tibetan Buddhist Prayer Flags. Currently the city
permits the American Flag and flags of the City and State. If you can exempt those flags
then why not the Tibetan Buddhist Prayer Flag? I am assuming the city has already
exempted the Tree City USA flag that flies at the Police Station and that therefore it is
lawful to specify certain types of flags that are not governmental.
I am hoping that somehow the City of Ashland can find a way to permit a colorful flag in
a garden whose simple prayer is that all beings may be blessed with peace, compassion,
strength and wisdom.
Thanks for your consideration,
Steve Cole
@7512o-58YAdam--Han-ks--=--cha-Pt~;:---1-8-__~-put=~=__---=-~=_~=~~~__~_m_m_~~_~=__m_~=~_=_~=~~~__:___=~
From:
To:
Date:
Subject:
"Wolf Packs, Inc." <traildog@wolfpacks.com>
<hanksa@ashland.or.us>
8/5/08 2:55 PM
Chapter 18 Input
Dear Mr. Hanks,
I have been a resident of Ashland for nearly 20 years, as well as the
president of a successful mail-order business. I can not attend
meetings, as I live outside of town and am the mother of a young
child. Still, I would like to have my opinion heard and considered in
connection with Chapter 18 regarding the removal of displays outside
of businesses in town.
I have traveled extensively in my lifetime and Ashland has a special
feel, unlike any other place I have seen. Part of this has to do with
the fun and unusual displays, both inside and outside various local
businesses. Wiley's World's standing plaster mascot Alfredo has
greeted countless children and parents for just about as long as that
establishment has been serving their customers. My four year old
daughter always stopped to have a conversation with the lion in front
of Black Sheep, even before she could talk. I have seen the bear at
the Chocolate Factory and the giraffe at Bug A Boo bring smiles to old
and young alike. The toys displayed in front of Earth Friendly Kids
always drew my eye, and I would occasionally stop to buy something
because I saw it while driving by.
This new enforcement requiring the removal of so many creative
displays does nothing but put Ashland into an all too common, mundane
class of cities. By clipping the wings or our small business owners,
the artistic feel of the town is diminished. Supporting our local
businesses is certainly in the interest of the City of Ashland, as
without the little guy, our town could easily become unremarkable and
common.
Please count this message as three requests (from me, from my husband,
and from our daughter) to allow our iconic friends to once again grace
the city of Ashland.
Respectfully -
Linda von Hanneken-Martin
WolfPacks.com - Gear for Working Dogs
Phone/FAX: 541-482-7669
web: http://wolfpacks.com
email: traildog@wolfpacks.com
Page 1
-----~-------~-~-----------~---
Request for change to Sign Ordinance of the City of Ashland.
Background
I moved my family to Ashland (wife and two daughters - 6yr and 2yr) about 1 yr ago. I opened Endless
Massage to bring an inexpensive and effective option for improved health to the community and our
visitors. We have 4 employees who value and enjoy their jobs, customers who have greatly benefited
from our services, advertising vendors whom we support, an office space lease, and actively contribute
to groups in the community. I respect the ambiance of the town and believe new business owners can
be trusted to promote themselves so these types of signs can be permitted with newly defined
parameters.
Problem statement
Starting a business is difficult; a poor economy makes this more difficult. We are trying to gain
awareness in the community. In addition to all our other advertising, we put up a sandwich board (see
picture on back) and it has dramatically helped our business. The sign is within the footprint of the
building, does not obstruct pedestrian traffic, and is simple and tasteful in design. When removing the
sign at the direction of city officials, we saw a huge drop in revenue such that if we are not able to keep
the sign outside while we develop a customer base. we will not be able to remain in business. I would be
happy to provide corresponding sales reports to support this. Our location is such that this is a vital
component to our advertising and exposure.
Suggestion
The city could allow the use of sandwich board or similar signs within defined parameters:
· Limit size to 3'x2'
· Must not impede pedestrian flow
· Colors and verbiage to be approved by city
· Permits for 6 months
Thank you,
Dave Alexander
541-488-9600
dave@endlessmassage.com
Charter Amendment F".' Limited Government Any Protecting Freedom
This Amendment Limits Government And Prevents Any Ordinance From Becoming An Unneeded
And Unwanted Bureaucratic Restriction On Individual Freedom And Business Success
We The People hereby establish that every human being has inalienable rights to life, liberty, and the pursuit of
happiness. These inalienable rights are individual freedoms.
We The People hereby establish: That government is best that governs the least.
The corporation known as City of Ashland shall pass no .law restricting the inalienable rights of the people or
individual freedom without a clear showing of a compelling and overriding public interest.
To ensure transparency, every law restricting individual freedom shall state in the law the specific public interest
that would be compelling enough to override individual freedom. The public interest shall be stated narrowly and
unambiguously.
To ensure limited government, a government restriction on individual freedom shall be specifically and narrowly
limited to that compelling and overriding public interest. The public interest and corresponding restriction shall be
interpreted in their narrowest meaning.
To ensure that the government restriction is based on a compelling and overriding public interest and not an
unnecessary and unwanted government intrusion into the lives of a free people, every law that restricts individual' '
freedom shall be approved by a majority of the electorate at a regularly scheduled election.
To ensure the people have adequate time to understand, question, and discuss the proposal, any law submitted
by the government to the people that restricts freedom shall be submitted in its final form, including and not limited to
ballot title, summary description, and all supporting documents, at least 120 days prior to the date of the election,
and shall be posted the same day to the city's internet web site with an easy-to-find link on the home page to the full
text of the law and all supporting documents. Between the date of filing and the date of election, the city recorder
shall provide without restriction, without forms, without questions, and without charge a paper copy of the law to any
individual who requests it in person.
Sign Ordinance
We The People hereby establish 2 public interests compelling enough to warrant sign restrictions.
Public Interest 1: Overwhelming visual clutter. We The People hereby establish that the quality of life and'
economic interests of our community are best served when Ashland's special charm and historic character are not
overwhelmed by the visual clutter of business signs. We The People recognize that each business has the right to
advertise their uniqueness, location, hours, products, and services.
To allow businesses to promote their financial interests while maintaining a community without overwhelming
visual clutter of business signs, We The People establish the following sign limitation.
Restriction For Public Interest 1. Ashland businesses with frontage shall be limited to signs covering no more
than _ square feet (2/1.5/etc.) per linear foot of frontage. "Frontage" shall be defined as "any building side where
the public enters and exits". To protect Ashland's historic character, businesses in an historic district shall be limited
to _ square feet (1.5/1.0/etc.) of signs for each linear foot of business frontage. Every business shall be allowed a
3-dimensional symbol that is no larger than _x_~, so long' as that sign is made of safe and durable materials
[defined below], is on private property, and does not damage the public safety of pedestrians or others. '
Public Interest 2: Business window transparency. We The People establish a public interest in the window
transparency of businesses with a public entrance. When a business with windows is open to the public, We The
People have 2 public interests in being able to see through that window to the interior: (2a) to increase human
interactions with pedestrian friendliness and thus build community, and (2b) to allow the public to see in advance the
situation into which they are entering, thus increasing public safety.
To allow businesses to post window signs while protecting the public interest for business window transparency,
We The People establish the following sign limitation.
Restriction For Public Interest 2. Windows of ground-floor businesses with a public entrance shall not be
visually blocked by more than _% (30%, 25%, 35%, etc.) of the window area at eye,..height, defined to be between
3' and 7' [or some other eye-height measurements that includes children and adults, including those in wheel chairs].
This blockage includes signs, shades, curtains, merchandise, or any other visual blockage.
[Add special condition for second floor businesses, alley businesses, etc.]
[Add definition of materials for 3D signs. Exclude lighted plastic, etc..]
Draft To Show Approach, 2008Aug11
Support Staff, And Solve The Prol m , , " '
I continue to read and hear attacks on Adams Hanks and Dean Walker, who are responsible for code
enforcement. Adam and Dean are city employees paid to do the job they've been directed to do.
Harry Truman had a sign on his desk "The Buck Stops Here".
In Ashland, the buck stops with the mayor, who by charter is the Chief Executive Officer of the
corporation known as City of Ashland, and who directs code enforcement employees.
We need to stop scapegoating staff who are not responsible for this situation, and focus our energy ori
solving the core problem. We need to stop dancing around the edges to make a few ininor sign changes so
we can "feel" involved, The law as amended by this task force would not pass a majority vote of the people
because if doesn't solve the core problems.
Adam and Dean are doing their jobs.
It's time for us as Citizens of Ashland to do ours, which is to hold the mayor accountable, and work
together to rewrite the entire sign code as a simple, understandable law in the public interest that would
pass a majority vote of the people, as it should in a democracy.
Problems Of The Sign Code As Amended By The Task Force, And Task Force Decisions
It's still not understandable, even by those who've been to 5 meetings and spent 20 hours on it.
It doesn't solve the core problems. ,
It doesn't identify the public interests that would warrant restricting individual freedom and increasing
business costs.
It doesn't resolve issues behind most of the 55 or so noncompliance letters.
It doesn't answer the questions of businesses or taxpayers for why so much tax money is being spent on
this item rather than higher priority items.
It perpetuates the overkill restrictions that go far beyond the public interests re clutter and transparency.
It perpetuates ambiguity in the current law that prevent staff and businesses from determining with
:;pecificity whether their signs do or don't satisfy the sign code. This ambiguity and resulting discretion
:reates 'negotiations' between businesses and staff, and results in charges of favoritism and unequal
2pplication of the law (Wiley's Waiter gets dinged, barber poles do not; some businesses are allowed neon
:;igns, others are not; etc.).
It perpetuates multiple sign categories and expensive bureaucracy without a guiding public interest.
It continues restrictions on "exempt signs". How strange to write restrictions on signs that are exempt
~rom the law.
It transfers liability for government property to businesses through "hold harmless" legal agreements that
'equire Ashland businesses to bear attorney costs for acts of government, ,whether proper or improper.
It transfers maintenance costs for government property to businesses by requiring maintenance
~greements forcing Ashland businesses to bear maintenance costs for property that the government owns.
It transfers control to resolve core issues to the Planning Commission, where the 2 mayoral candidates
m the task force have more influence.
My message to the task force is the same as my message to the Charter Review Committee: You can't
let there from here. The process you're using won't solve the problem because you're not building the law
)ased on the majority will of the people. The amended law wouldn't pass a ballot.
We need to go a different direction. Let's rewrite the law as Citizens in the public ihterest, by identifying
he public interests that warrant sign restrictions, and limit the restrictions accordingly.
We Citizens can write a simple, understandable law that finds the balance between business freedom
md limited public interests re visual clutter arid window transparency without creating the current
)ureaucratic nightmare for code enforcement and 'negotiations'.
\rt Bullock
)fthepeopleeditor@gmail.com
488-3366
-hat's GUV-DEMOcracy
!"rrJ~II~ ~ :;O~~~
To Whom It May Concern ~y
My name is Matt and I owned and operated Rare Earth on the Plaza for over 39 years until controlling
interest was sold to Marcy several years ago. I am for the time being still the landlord of the Perrine's
Building and Old Simpson's Hardware Building. We lease to some of the oldestlbest merchants and
tenants on the Plaza, regarded as fuends and associates for over 25 years. I have always been more of a
merchant than a landlord and it is reflective in the terms I offer my tenants considering the every rising
costs in fees, taxes, insurance, utilities, employees and benefits being imposed by the City, County, State
and F eds. These rising costs coupled with the dramatic loss of sales (over 60% in the last 5 years) are
severely impacting many businesses ability to survive in Ashland. We did not downsize Rare Earth out of
personal wishes or for fun!! We, thankfully, downsized in time to survive the lack ofleadership and the
obvious lack of concern for the downtown business community's needs! It is not the price of gas or the
tourist's attitudes; it is not the economy or a lack of knowledge in the business community. It is the lack
of leadership to provide healthy direction, convenience and accessibility to the downtown for its citizens,
guests and especially our neighboring communities. We have demonstrated an intolerable arrogance and
lack of cooperation towards our neighbors on many levels. It is no wonder an attitude has emerged from
one of pride and almost envy to becoming laughing stock within a few short years.
Ashland is a tourist town with nobody waiting in the wings to save us from the very amenities that
attracted many of you to relocate to Ashland in the first place. Why are we now condemning those
amenities and gains that tourism has facilitated in our community? The result is that Ashland no longer
has "value" and is not competing well in the tourist market, not because of the lack of a desire to visit by
others but because of the limitations being imposed by ignoring those needs of a community based on
tourism. Ashland is no longer envied or admired as an example of a balanced and thriving community.
How many of you say, "Oh, I don't go downtown because of the congestion and incivility" or "I'm sick
of paying the only sales tax in Oregon to bail out more city waste" or "They do not have anything I want
downtown," when you haven't even looked in years? We hear this from many people throughout the
valley. Oh yes, people come to town for a play, parade or other special event but because of the negative
attitude oflocals spurred by their leaders, no parking, excessive taxes and ticketing they do not "stay,
play and shop" any longer. Why would leaders of any community tolerate this untenable and destructive
situation to its business community? We are suffocating from a City that won't grasp the fact that
accessible adequate parking is essential in Ashland and we are paying dearly for that neglect because of a
few who have wasted the community's resources, integrity, and time on social engineering projects that
have not yielded meaningful and realistic results or positively impacting our community after spending
millions while forgoing the security of a solid infrastructure.
As a thought to contemplate, South Shore Lake Tahoe accommodates 12 million diversified tourists
every year with their population of 32 thousand living in a pristine area successfully and environmentally.
The problems of water, recreation, environment, growth, community, housing, a vision and business
needs were positively impacted years ago with a little cooperation from all concerned. The
acknowledgement was that no one is always right and compromise is the road to success and a benefit for
all by simply stimulating the engines of a community. Meaningless arguments over conditions that can not
be impacted or resolved are a waste of time and money. If individuals wish to follow a lifestyle, that is
their free choice, but to condemn an entire community to the same limitations are nonsense and
counterproductive. Tahoe asked each group to defend the others positions and compromised a settlement
based on that position. The result produced a level of sustainability with their neighboring communities as
a reality not just lip service or political dialogs in meetings and propaganda sessions. They established that
using private entrepreneurship to resolve problems does work best while acknowledging the responsibility
and duty of any viable city is to provide the community with practical functioning infrastructures,
educational opportunities, maintenance of public property/open spaces and public safety at a "reasonable
and affordable cost." The social amenities that Ashland claims to desire, but can not afford, are being
financed there by the successful enterprises and cooperation within the business community.
Certainly a city should contribute alternative ideas but in Ashland's case any attempt at success without
adding convenient accessible workforce and visitor parking will remain fleeting and unattainable. No
debate has or will change that reality! I have heard every cliche and excuse the City can muster over the
last 25 years and the end product is always the same: More failures, more excuses, more meetings, more
wasted time, and more money to avoiding the obvious! If the purpose or intent of redundant dialog over
the obvious is to destroy and obstruct what once was a world-class community congratulation, they are
winning! But if Ashland is to once again be "Gem of Southern Oregon," one real need of the downtown
would be parking! Get a grip folks; there is no significant economic diversity on the horizon that has or
can survive this leaderships meddling and anti everything referendum. That leaves what is left of tourism
and like it or not the car is the only viable way for any guests, workers and citizens to enter Ashland. The
car is not going away any time soon but it will be improved. There are autos that get upwards of a
hundred miles to the gallon and others that do not use gas at all. It is only a matter of time as this Country
sets the definitive goal with real cooperation from the very business community they condemn. Tata
Motor from India has already developed a compressed air car that goes 70+ miles per hour, a range of
200 miles without gas, and a 600+ mile range at 78 miles per gallon with a hybrid gas compressed air
combo. It cost about $7500 for the basic model and set to sell overseas next spring.
If realistic solution including adequate accessible parking were forthcoming, the downtown businesses
and property owners would be very willing to cooperate on any level required. It must be made very
clear and understood that attempts to add non-related agendas will sever any cooperation.
Stop confusing affordable housing or other social problems with downtown parking needs. These are
separate issues with very different solutions. The infill myth that the City Planning Department runs is as
flawed as their growth myth in the recent past. Concentrate time and money on those things that actually
can be affected and cause meaningful change, like parking, will guarantee success.
There is a lot of work to be accomplished if Ashland is to do more than just survive. It needs to regain its
credibility, competitive edge and desirability. To procrastinate will only hasten the continued collapse of a
once thriving and desirable community that has succumbed to the fantasy of obstructionism and lying by
omission as a path to success. You can be sure that it is not going to be pleasant to anyone living or
owning anything in Ashland ifwhat is occurring continues. Personally, I do not think the City has the will
or desire to work with or support their business community. They certainly will not listen to those of us
who are on Main Street and are trying to survive their mandates, taxes, tickets, user fees, rising costs,
codes, ordinances, lack of parking and general incivility. We need to get back on tract, get realistic about
the damage that has been done to our community's economy and the need for adequate accessibility
workforce and visitor parking before we become just another wasteland of bad ideas and dreams of what
could have been.
Following is a simple list of possibilities that might help to get Ashland back on the tracks if enacted
sooner rather than later. The list is by no means meant as complete, but could help set a new tone for
cooperation and consideration of our guests and citizens that wish to enjoy the amenities of Ashland.
1) Change the Nutley Street parking lot (ice skating lot) and Windburn Way's head in parking at Lithia
Park to 2 hour near the Plaza and 4 hours from the playground to the band shell. Place both in the
downtown-parking zone with limited parking between 9:00 to 5:00 from Memorial Day to Labor Day.
2) Change the Water Street parking lots to 2 and 4 hour. Place them in the downtown parking zone with
limited parking 9:00 to 5:00 from Memorial Day to Labor Day.
3) Encourage and promote Park and Ride areas at the North and South Interchange when the overpasses
are rebuilt by ODOT. Get a grant of finance with ODOT and the county's help. Strongly consider the
feasibility of a free City shuttle and/or better bus services throughout Ashland from Memorial Day to
Labor Day. It would be advisable and courteous to have added bus service during major special events
and parades like Halloween, 4th of July and Festival of Lights.
4) Immediately consider where to put additional parking downtown and implement on a fast track. From
the 1988 downtown plan Ashland is a 1000 space shy of satisfying the minimal needs in the downtown.
We may never reach this goal but it is essential we try and have an official short and long term plan to add
needed parking in the core downtown areas.
If two people per car rotate through a parking spot downtown for the two hour limit just 8 hours of a 24
hour day and spend an average of $1 00 per person on shopping, dinning and entertainment the potential
revenues gained from a single parking place from June thru October is $144,000 per year. When you
consider that we are 1000 parking spaces short we are depriving our community of an enormous amount
of money and higher paying job opportunities by not giving our citizens, guest and workforce what they.
want and need---more adequate accessible downtown parking!
5) Stop ticketing employees, city staff, merchants and owners when they are off work playing, shopping
or dining downtown. It is just wrong to ticket them when they are not working and within the parking
guidelines others must follow. Parking agents can keep tract with warning tickets that state if they are
working they are not to park in the downtown zone and if an individual is obviously violating that rule
with excessive warnings, ticket them. During business hours for needed stops allow employees and
owners to place a note or form letter from the city on their vehicles for a 15 minute temporarily picking
up or delivering courtesy, ifviolated ticket them.
6) A complaint I have heard: the City excludes themselves from the impact of the problems they help
create. They should share in the demands placed on others, yet they manipulate and ignore codes,
ordinances and laws they've place for their benefit and a chosen few. Everything from parking permits for
themselves, to blackberry abatement, riparian codes, and business license requirements, banner/sign
ordinances, encroachment permits, allowing retail sales and concerts in an R2 residential family zoning
without parking requirements or review standards are approved by the City while businesses on the Plaza
are threatened into submission for the smallest infractions that, more often than not, are literally
meaningless and the hobgoblin of little bureaucratic minds rationalizing their jobs and flexing their power.
7) Another point of interest ---many Plaza businesses do not allow their employees to park downtown
even in the area and times allowed. They park only on Granite Street or above when working. They are
well aware of the problem for customers and are in the forefront when trying to provide for their needs.
Thank you for your time and consideration,
Matt
/tA4t-(--7- /7 - 08
3311. J1# ",'
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2 May 2006
Ashland City Council
20 East Main St
Ashland. OR 97520
310 Oak Street
clo P.o. Box 201
Ashland, OR 97520
Re: Sign code revision for buildings with more than
two business frontages
Dear Council Members.
Please see the following pages regarding the sign code revision forwarded to
you in the summer by the Planning Commission.
V'>le beUev"e \va understand the principal concern of the Council. and we added
language to ensure business frontages in excess of two will not be as prominently
"signed" as the two primary frontages. An allowable sign area of 50% for the third
business frontage and 250/0 for the fourth business frontage business frontages of what
might be permitted for the two designated primary business frontages should enable a
business to idenUfy itself. lessen the visual impact. and deal with unintended
consequences.
it seems that it is likely that trying to restrict the number of signs any given
business may have to two sides of a building may be a restriction of content. Th~s,
since it ia apparent that there are buildings that have business frontages on more than
two sides, the best way to deal with undesirable impact is to reduce the size permilted.
OUf tenants at 130 "A" Street do want. need and deserve signs. We hope this
modification will ensure they may have them soon.
We do not believe sign applications should trigger site reviews. Other
applications already do that
TIl8nk you.
JUL
4: ';
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Sincerely.
,~~~~~~
Brent Thompson
488-0407
Barbara Thompson .
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SECTION 18.96.080 Commercial-Downtown Overlay District (C-1-D).
Signs in the Commercial-Downtown Overlay District shall collfonn to the following regulations:
A. Special Provisions. .
1. FrOlltage. The number and use of signs allowed by virtue of a given business
~ frontage shall be placed only upon such business frontage. and -ae-building shall be
T r Qr8GiteG 'l.'ith mora thaH tVle 9\iSHteS8,.if@RtagiEifor buildings with multiple business
frontages the sign area for business frontages exceeding two shall be 50%
for the Ulird side and 25% for tile toUrUl side of tile normal area pennitted.
2. Aggregate number ot signs. The aggregate number of signs for each business shall
be two signs for each business frontage (a frontage with an entrance/exit open to the
general public).
3. Material. No sign in the Commercial-Downtown Overlay District shall use plastic as
part of the exterior visual effects of the sign.
4. Aggregate area of signs. The aggregate area of all signs established by and located
on a given street frontage shall not exceed an area equal to one square foot for each
lineal foot of street frontage. Aggregate area shall not include nameplates, and real
estate and construction signs.
B. Types of Signs Permitted.
1. Wall Signs.
a. Number. Two signs per building frontage shall be permitted for each
business, or one sign per frontage for a group of businesses occupying a
single common space or suite.
b. Area. Total sign area shall not be more than one square foot of sign area for
one lineal foot of legal business frontage. 111is area shall not exceed sixty
square feet.
c. Projection. Signs may project a maximum of eigliteen inches from the face'
of the building to which they are at.tached, provided the lowest portion of the
sign is at least eight feet above grade. Any portion lower than eight feet may
only project four inches.
d. Extension above. roof line. Sings may not project above the roof or eave line
of the building.
2. Ground Signs.
a. Number. One sign, in lieu of a wall sign, shall be permitted for each lot with
a street frontage in excess of fifty lineal feet. Comer lots can count one street
frontage. Two or more parcels of less than fifty feet may be combined for
purposes of meeting the foregoing standard.
b. Area. Signs shall not exceed an area of one square foot for each two lineal
feet of street frontage, with a maximum area of six,ty square feet per sign.
c. Placement. Signs shall be placed so that no sign or portion thereof shall
extend beyond any property line of the premises on which such sign is
located. Signs on comer properties shall also comply with the vision
clearance provisions of Section 18.96.060(F).
d. Height. No ground sign shall be in excess of five feet above grade.
3. Marquee or Awning Signs.
a. Number.. A maximum of two signs shall be permitted for each business
frontage in lieu of wall signs.
b. Area. Signs shall not exceed the permitted aggregate sign area not taken up
by a wall sign.
Meeting Minutes
Ashland City Council: September 2, 2008
Downtown Task Force: August 11, 2008
August 4, 2008
July 28, 2008
July 14,2008
MINUTES FOR THE REGULAR MEETING
ASHLAND CITY COUNCIL
September 2, 2008
Council Chambers
1175 E. Main Street
Excerpted Section pertaininq to the Downtown Task Force Recommendations
NEW AND MISCELLANEOUS BUSINESS
1. Should the Council accept the recommendations of the Downtown Task Force relating to
employee parking restrictions in the downtown area, proposed changes to the City's sign code
and permissible use of public sidewalk area, and direct City staff to prepare ordinance language
for review and adoption by the Planning Commission and City Council, as necessary?
Community Development Director Bill Molnar presented the staff report that included background
information on the issues reviewed by the Downtown Task Force. These issues were related to
employee parking restrictions in the downtown, sign code and permissible use of the public
sidewalk area.
Pam Hammond, Chair of the Downtown Task Force, Adam Hanks, Permit Center Manager and
John Stromberg, Chair of the Planning Commission presented the summary report that included
the following 9 issues along with recommendations:
Issue #1: Particularly in the Downtown area, the current limitation of two exempt signs per
business, with each sign not exceeding a size of two square feet, does not seem to meet the
needs of many local merchants.
Recommendation: Increase the number of exempt signs from two to three; increase the third
sign from two to three square feet.
Issue #2: The Sign Code currently prohibits three dimensional statues, caricatures or
representations of persons, animals or merchandise from being used as a sign or incorporated
into a sign structure.
Recommendation: For properties within the Downtown or one of Ashland's four Historic Districts,
allow one of the three exempt signs to be three-dimensional; allow an additional exempt 3-D sign
for properties outside the Historic Districts with a volumetric maximum.
Issue #3: Some businesses, by virtue of their physical location and entrances, such as smaller
side streets and alleys, have limited signage opportunities along the main streets within the
downtown area.
Recommendation Increase the maximum distance that a sign can project from the building face
from the 18 inches to 24 inches.
Discussion on these issues:
Permit Center Manager Adam Hanks responded to an inquiry regarding issue #3 and explained
the 24-inch sign could display on the front side of buildings for shops located down alleyways,
etc.
City Administrator Martha Bennett explained that Council could only regulate time, place and
manner of signs, not content.
Issue #4: Sign Code compliance efforts have included enforcing the current prohibition on off-
premise signs, generally consisting of the placement of temporary, movable signs (Le. sandwich
boards) upon the public sidewalk or other public property. Some merchants feel that due to
specific characteristics associated with location of their business frontage they lack adequate
exposure. Off-premise signage is one means of drawing attention to the business location.
Recommendation: Create a set of policies and implement guidelines for the placement of
information/directional signs by the City in the right of way or other publicly controlled property.
Issue #5: The use of the public right of way, for private commercial use is limited by the
Municipal Code to Sidewalk Cafes (AMC 6.44), which may not be the most equitable method for
allocation of our limited public resource, downtown public sidewalks.
Recommendation: Amend the ordinance to allow any abutting properties (within a commercial or
employment district) the opportunity to obtain a permit for private use of a portion of the public
sidewalk, as long as merchants meet specific public safety and access standards.
Issue #6: The business community has noted that there is inconsistency within the
encroachment permit process, which does not have clear standards for what types of functional
objects are encouraged, allowed or legal for placement upon a city sidewalk or within the public
right of way.
Recommendation: Create an ordinance or an appropriate approval process by which specific
functional items may be established upon the City sidewalk. It would be contingent upon the
items meeting City specifications, as well as retaining minimum clearance, public safety and
placement standards. Additionally, Council would direct staff to explore an exemption to have free
use of the shy zone, the area along the sidewalk within the 12 to 18 inches of the building face,
for placement of such amenities as flower boxes, doorstops, etc.
Issue #7: The proliferation of newspaper and other miscellaneous publication racks within the
downtown is creating a variety of problems, both functional and aesthetic.
Recommendation: Create an ordinance specific to installation of newspaper and other publication
racks.
Discussion on these issues:
Ms. Hammond provided examples for Issue 5 explaining merchants could display fresh flowers, t-
shirts, etc.
Concerns regarding regulations for the Sidewalk Sale and cafe tables were noted. City Attorney
Richard Appicello explained they would address permits for the sidewalk sale when they expire.
Ms. Bennett explained that cafe tables would come to Council as a right of way issue later.
Issue #8: Downtown business owner and employees are frustrated with the seemingly
inconsistent enforcement of the downtown employee parking ban and also have expressed
concern over its potential overreaching effect of limiting owner and employee access to the
downtown area while not at work.
Recommendation: Remove the existing seasonal ban on employee parking in the downtown
area.
Issue #9 The City has several parking management items that need to be resolved to more
efficiently administer the downtown-parking program.
Recommendation: Create ordinance language that allows the City to tow vehicles that have
either five unpaid parking tickets or a total unpaid parking ticket balance of $250. Develop a final,
visible, warning placard to be placed upon a vehicle at least 24 hours prior to the vehicle being
towed. The Task Force does not recommend the use of a booting/immobilization device over the
option of towing the vehicle.
Discussion on these issues:
Mr. Appicello explained that the ordinance would allow noticing for individuals who had five
violations prior to towing or booting the vehicle.
The Task Force identified additional issues for consideration that allocate staff resources to
review sign code amendments every two years and exempt Public Art from the sign code, sign
code review and education.
Brent Thompson/582 Allison St/Submitted a letter from Garrett Furuichi that requested a
modification to the sign code. He asked Council to add an exception that would "allow signage on
the side of the building that is the primary entrance or only entrance to the business." Currently
signs are precluded on the third or fourth sides of a building.
Jeff Compton/770 Acorn Circle/Owner of Rocky Mountain Chocolate Factory. Stated that the
Task Force was too restrictive. The City can dictate what goes outside of his business but not
inside.
George Kramer/386 N Laurel/Encouraged Council to add language to the code that would allow
signs where the entrance to a business was on the side of a building. He commented that the
sign code was complicated but necessary and that the Task Force had attempted to make it a
little better.
Councilor Hartzell asked that Staff reconcile the word "prohibited" versus "exempt" in Issue 2.
Councilor Hartzell/Chapman m/s to accept recommendations of the Downtown Task Force
and direct staff to develop a work plan and timeline for developing implementing
ordinance language that addresses Task Force recommendations with the addition of
what was noted by the City Administrator as well as the question raised about signs on
non-dominate sides.
DISCUSSION: Councilor Hardesty commented that the Task Force had accomplished a lot and it
was worthwhile. Councilor Navickas was not sympathetic to the proposed changes, stating they
seemed more a reaction to staff enforcement and Council should be very careful about creating
legislation around these recommendations. Councilor Hartzell emphasized that the intention was
to send the recommendations to the Planning Commission for another committee review.
Councilor Silbiger appreciated the businesses that complied when informed of their sign code
violation. Mayor Morrison said the purpose for forming the Task Force was to find a middle
ground between the need for regulation and the need to re-examine. The Task Force did a
tremendous job even though not everyone was happy. He complimented Pam Hammond and the
committee on completion of this task.
Roll Call Vote: Hartzell, Chapman, Navickas, Silbiger, Hardesty and Jackson, YES. Motion
passed.
DOWNTOWN TASK FORCE - MEETING #5
AUGUST 11,2008
PAGE 1 of4
DOWNTOWN TASK FORCE
MEETING MINUTES
AUGUST 11, 2008
CALL TO ORDER
Task Force Chair Pam Hammond called the meeting to order at 2:00 p.m. in the Siskiyou Room,
51 Winburn Way. She announced this is the sixth and final meeting ofthe Downtown Task Force.
Members Present:
Pam Hammond, Paddington Station, Chair
John Morrison, Mayor
Renee Compton, Rocky Mountain Chocolate Factory
Daniel Greenblatt, Greenleaf Restaurant
Sandra Slattery, Chamber of Commerce
John Stromberg, Planning Commission
Dana Bussell, Public Arts Commission
George Kramer, Citizen at Large
Don Laws, Citizen at Large
Dale Shostrom, Citizen at Large
City Staff Present:
Bill Molnar, Community Development Director
Adam Hanks, Permit Center Manager
Richard Appicello, City Attorney
Absent Members:
Dave Dotterrer, Planning Commission
PUBLIC COMMENT
Art Bullock/Submitted written comments to the group and draft sign code language he prepared. He
commented on the public interests which he feels are not represented in the sign code and explained the two
primary interests are: 1) overwhelming visual clutter, and 2) business window transparency.
Melissa Markell/Public Arts Commission/Questioned if the Task Force would be addressing public art on
private property.
Hammond noted the staff memo distributed on July 17 by City Administrator Martha Bennett and stated the
memo outlined the process for how this issue would be handled. City Attorney Richard Appicello noted they
were going to recognize that art accepted by the City is not subject to the code, and the sign code would be
amended to make this clear. Bussell expressed concern with the lack of discussion on this issue and felt this
recommendation should be further debated by the Task Force.
Kevin Christman/Expressed concern with the prohibitions against displaying art and stated the current sign
code does not permit the display of art to any capacity.
Mr. Appicello explained this issue would be included with the public art policies and procedures that will go
before the City Council in September. Stromberg stated this issue would be debated by the Planning
Commission and the Council, but not this Task Force.
Lloyd Haines/Commented on public art and recommended any language that comes from this group include
an expansive statement so that it does not get construed when it gets to the Planning Commission and City
Council.
J. Ellen Austin/Asked if she was in violation for having art displayed outside her gallery, which is located in
a residential neighborhood.
DOWNTOWN TASK FORCE - MEETING #5
AUGUST 11,2008
PAGE2of4
Mr. Appicello stated residential zones need to be addressed in the sign code; however he does not feel it is
appropriate for the Task Force to handle this issue.
Bussell/Stromberg m/s for the recommendations to the City Council to include a recommendation to
exempt public art from the sign code and to have its own process developed at a future date.
DISCUSSION: It was noted these two actions will need to be concurrently. Voice Vote: all A YES. Motion
passed.
RIGHT-OF-WAY DISCUSSION
Mr. Appicello addressed the proposed ordinance amending regulations concerning use of City sidewalks. He
explained the ordinance does not distinguish between residential and commercial use and would allow
individuals to pay the designated rate for use ofthe sidewalk. He clarified he did not include a list of what
items would be acceptable and stated he only addressed "who" can lease the space, not "what" can be placed
there.
Stromberg summarized the Task Force's previous discussions on this issue and stated there were three main
points:
1) The City would have to broaden the sidewalk cafe restrictions in order to allow for other uses, and
the City would apply a market rate charge for use of the sidewalk.
2) Some ofthe objects placed by merchants in front oftheir stores were in the public interest (planter
boxes, etc.), and these objects would have to be donated to the City. The City would establish criteria
for this, and there would be no charge.
3) They would allow certain 3D objects that fit within certain size parameters that had some functional
use.
Mr. Appicello stated the public arts ordinance would address the process on how to accept art and stated he
did not see the need to write a regulation on how the City would regulate the placement of items. He stated
there is no obligation on the part of the City to have to accept an item and stated the City can accept
donations and place items where ever they feel is appropriate.
Kramer commented that the intent ofthis was to allow merchants to beautify their areas. He expressed
concern with the proposed ordinance and stated he does not know why they are creating more rigmarole.
Hammond agreed and stated the ordinance does not accurately reflect the Task Force's desires. Mr.
Appicello shared his concerns with designating "what" in the ordinance and noted a case that will be argued
in front of the Supreme Court on this issue. Stromberg questioned ifthere was a way to apply market rates
for part of the sidewalk, by low rates for the "shy zone." Mr. Appicello stated he understands the group
wants free use of the shy zone for amenities and will try to incorporate this, however he is not certain this is
permissible. Stromberg suggested they make a formal motion in include this piece as part of their
recommendation and ask the Council to direct staff to keep working on this.
Laws/Stromberg m/s to recommend that the City Council direct staff to explore an exemption to have
free use ofthe shy zone for amenities (such as flower boxes, door stops, spittoons, etc.) Voice Vote: all
AYES. Motion passed.
ISSUES RECAP
Permit Center Manager Adam Hanks asked the group to clarify their preferences on a few of their previous
recommendations. The group issued the following clarifications:
1) The additional exempt sign would be applicable to the Downtown area or within one of the four
Historic Districts.
2) The larger 3D sign would be in addition to the existing sign numbers for wall or ground signs.
3) The additional 3D sign would be allowed only in commercial zones outside Historic Districts.
4) The 3D sign will have a specific separate size in addition to the current total square footage.
DOWNTOWN TASK FORCE - MEETING #5
AUGUST 11,2008
PAGE 3 of4
Kramer summarized within the "historic core," merchants are allowed 3 exempts signs, one of which can be
a small 3D sign. Outside the historic core, merchants are allowed 3 exempt signs, plus one larger 3D sign
that meets criteria yet to be developed.
Mr. Hanks commented on a possible provision regulating the amount of flat surface permitted on 3D objects
before it starts to count against the permitted signage amount. Kramer suggested a possible limit of 2 sq. ft.
Stromberg recommended they forward this provision back to staff for refining.
Hammond noted the proposed ordinance still includes the booting provision and stated this is not what the
Task Force wanted. Mr. Appicello clarified no changes were made to the ordinance since the group's last
meeting and affirmed that he understands what their recommendations were.
Kramer/Stromberg m/s that despite the language of the proposed ordinance, the Downtown Task
Force recommends eliminating booting in favor of towing with adequate notice before hand.
DISCUSSION: Laws suggested including language that notifies the vehicle owner that additional costs will
be incurred by towing and storage. Municipal Judge Pam Turner expressed concern with the provision that
requires vehicles to be moved to a different block in order to avoid a citation. Mr. Hanks agreed that the City
needs better signage on this. Mr. Appicello clarified his staff has met with the Judge and are working to flush
out some ofthese practical problems. Slattery noted the importance of placing a large orange sign on the
vehicles 24 hours in advance of the towing. Mr. Appicello clarified this was included in the ordinance. Voice
Vote: all AYES. Motion passed.
Mayor Morrison left the meeting at 3: 15 p. m.
Kramer asked if they could discuss Issue 7, Encroachment Permit Process, and stated sandwich boards on
public right of ways have not been addressed. Hammond stated sandwich boards should not be permitted on
public right of way, only in alcoves which are private property. Mr. Hanks clarified sandwich boards are not
addressed in the sign code and therefore are not currently permitted.
Community Development Director Bill Molnar asked if the group had concerns about opening up the
sidewalks for other uses besides sidewalk cafes. Mr. Appicello added he and Mr. Molnar have been working
on trying to make a distinction to see if limiting the use of sidewalks to sidewalk dining was possible.
Stromberg stated staff previously informed them they could not limit the use of sidewalks to just cafes and
this is the premise they have been working under. He expressed concern that this option was not presented to
the committee sooner. Kramer agreed and stated he did not know this was a possibility. He added he does not
have concerns about rampant selling of merchandise on the sidewalk and stated the City could deal with that
problem when and if it ever arises. Stromberg agreed and felt they should go with what they have for now.
Laws disagreed and stated if they have a choice, they should only allow restaurant tables. He stated he does
not think Ashland would have a desirable appearance ifthey start allowing these other uses. Mr. Appicello
clarified the Council would likely ask about this option, and staff was merely doing their best to be prepared
for the Council discussion.
Laws noted the email submitted by Brent Thompson and asked why a building can't have signs on more than
two sides. Mr. Molnar stated there are very few businesses in town that have four public streets bounding it
and noted the elements that need to be considered when establishing a business frontage. He commented on
the concerns behind this provision and gave the example of someone calling a loading doc a public entrance.
Compton expressed her concerns with whether this group has really solved the problems. Bussell noted they
cannot solve every merchant's problems and stated these businesses are out of compliance for different
reasons. She added this group has been successful in providing additional options to these businesses. Laws
stated the purpose of this committee was not to bring everyone into compliance. Slattery suggested the Task
DOWNTOWN TASK FORCE - MEETING #5
AUGUST 11,2008
PAGE 4 of4
Force include a detailed statement to the Council that describes the "whys" behind their recommendations.
Hammond proposed forming a small subgroup of the Task Force to form this narrative. Greenblatt stated this
statement needs to be understandable to lay people and stated the community has a misunderstanding about
what these meeting are about.
Stromberg noted they have not found a solution to the Rocky Mountain Chocolate Factory bear, and stated
the bear is symbolic of this whole process. Compton acknowledged that there is no way to allow the bear and
not allow worse things elsewhere. She noted the bench and the bear are located in the shy zone and the only
way to keep it would be to purchase an encroachment permit, which would cost $50-$100 a month. Mr.
Appicello noted staff is attempting to create an exemption in the shy zone for public elements, which would
include the bench, but not the bear. Laws stated he hopes staffwill continue to look at a way to grandfather
in objects that were placed after the law went into effect.
Comment was made from the audience suggesting the Task Force remove the minimum square footage
provision and allow merchants free use ofthe shy space.
Greenblatt questioned ifthe sign code could be revisited at a later date. Stromberg noted this would
eventually come to the Planning Commission and perhaps they could build in some kind of review process.
Stromberg voiced his support reducing the minimum square footage and stated they should include this as
part ofthe package that goes to the Council. He noted if the Council has misgivings, they can request
additional information from staff and make a final determination.
Kramer/Laws m/s to revise the Sidewalk Cafe Ordinance to have no minimum rental provision, but
rather a processing fee and a per square foot charge. Voice Vote: all AYES. Motion passed.
Bussell/Stromberg m/s for the alterations in the sign code to be reviewed after it has been in effect for 2
years. Voice Vote: Hammond, Compton, Greenblatt, Slattery, Bussell, Stromberg, Kramer, and
Shostrom, YES. Laws, NO. Motion passed.
WRAP UP DISCUSSION
Slattery commented that there is a huge education element that goes along with this and they need to find a
way to let people know their options. Hammond suggested a statement in the City Source newsletter that
identifies someone in the City that could assist businesses with their signage questions.
Greenblatt questioned ifthe Task Force would be given the opportunity to tweak the final report before it
goes to Council. Mr. Appicello clarified staff would send out the report to the Task Force members and they
will be given the opportunity to submit comments to staff. He cited Oregon's Public Meeting Law and stated
the members must avoid back and forth dialogue through email and should not be submitting their comments
to each other. Stromberg asked about forming a small subcommittee to prepare a statement to the Council
that captures the reasoning behind their recommendations. It was agreed that Hammond would be able to
form a subcommittee if she feels it is necessary and staff would ensure this was properly noticed.
ADJOURNMENT
Meeting adjourned at 4:30 p.m.
Respectfully submitted
April Lucas, Administrative Assistant
DO W\TOIi\ 11.\1-- FORCE\ffLTfVe; ,-I
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P-IC,L f 3
DOWNTOWN TASK FORCE
MEETING MINUTES
AUGUST 4, 2008
CALL TO ORDER
Task Force Chair Pam Hammond called the meeting to order at 2:00 p.m. in the Siskiyou Room,
51 Winburn Way.
Members Present:
Pam Hammond, Paddington Station, Chair
Renee Compton, Rocky Mountain Chocolate Factory
Daniel Greenblatt, Greenleaf Restaurant
Sandra Slattery, Chamber of Commerce
John Stromberg, Planning Commission
Dana Bussell, Public Arts Commission
George Kramer, Citizen at Large
Don Laws, Citizen at Large
Dale Shostrom, Citizen at Large
City Staff Present:
Martha Bennett, City Administrator
Richard Appicello, City Attorney
Bill Molnar, Community Development Director
Adam Hanks, Permit Center Manager
Absent Members:
Dave Dotterrer, Planning Commission
John Morrison, Mayor
Hammond clarified the group would be discussing Issues #1 and #2 today, which deal primarily with sign
square footage and how it relates to 3D items on private property. She noted they would be addressing the
right-of-way issues at their final meeting next week.
COMMITTEE DISCUSSION OF OPTIONS
Permit Center Manager Adam Hanks provided a presentation to group which reviewed current sign code
allocation examples, exempt sign options, examples of 3D signs, and options for 3D objects and
representations of merchandise.
City Administrator Martha Bennett clarified there are three types of signs: permanent, exempt, and
temporary. Mr. Hank's clarified businesses are required to go through a pennitting process for permanent
signage and commented on how the allocation of signage is determined for business located on second and
third stories.
Comment was made questioning if the 20% temporary signage allocation was "on the table" for possible
revision. Staff indicated yes, and clarified businesses have to change their signs once a week in order for
them to qualifY as temporary signage. Community Development Director Bill Molnar explained the purpose
of the exempt category is to provide businesses with additional flexibility. He noted they are unable to
separate the display of menus from other signage and stated this starts to get into the content issue. Mr.
Hanks noted most businesses can achieve their signage goals and still work within the City's sign code. He
added a lot of this depends on how the business decides to divvy up their signage allotment. He clarified
"dead space" does count towards the total sign square footage, and noted they would normally draw a
rectangle around the wording/image and determine the square footage based on that.
Mr. Hanks asked how the group would like to proceed with exempt signs. Compton questioned if they could
remove the limitations from displaying signage in windows. Laws commented that this would drastically
change the sign code. Mr. Molnar clarified this is an option; however, it would create conflicts with other
sections of the Ashland Municipal Code and could cause a domino effect. Stromberg commented that it
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seems they are drifting away from their original assignment, which was to recommend some common sense,
minor adjustments to relieve some of the businesses current issues. Shostrom stated that it is difficult to
picture what is legal and what it not, and stated a before and after picture would help determine which is
preferred.
Hammond suggested they come up with a blanket, square footage signage allotment, based on the size of the
building, and allow businesses to use if for whatever they want. She stated removing the exempt and
temporary categories would make things much simpler and easier to understand. Bussell suggested cutting
the sign categories down to two: temporary and pennanent. Stromberg commented that simplifying is an
attractive option, but it presumes that the existing code was not created through a thoughtful process with lots
of expertise. Hammond commented that what they have now is not very enforceable and causes confusion
for the merchants. Stromberg recommended they make modest changes to the existing code and then
recommend that the Council direct the Planning Commission to look into more extensive changes.
Hammond reviewed Issue #1 and listed the four options for the group. She noted the Task Force tentatively
selected Option 4 at their last meeting, which is to allow one of the exempt signs to be three dimensional, and
asked if they would like to proceed with this recommendation. Kramer clarified Option 4 would create the
opportunity for one, small 3D sign to be placed on private property. Laws questioned how businesses could
create a meaningful 3D sign that fits into the lxlx2 sign limitation and voiced concern with business owners
trying to protect what they have instead of thinking of the streets cape as a whole. Comment was made
questioning if this option would apply to just the downtown area or the entire City. Stromberg suggested staff
refine the permitted size and scale of 3D objects to allow for more flexibility. He recommended a cubic
dimension with minimums and maximums. Shostrom voiced his support for Option 4 with three exempt
signs. Greenblatt noted this option would leave some of the cited merchants out of compliance and
questioned if this would really solve the problem.
PUBLIC COMMENT
Susan, Black SheeplNoted the issues she has faced with signage and stated she has needed each sign that
has been put up. She asked for examples of signage that is pennitted and samples of what compliance looks
like.
Art Bullock, Ashland Resident/Stated there are two primary public interests that the group has not
addressed: 1) the public does not want so much signage that windows look cluttered, and 2) the public does
not want so much signage that you cannot see into the business. He stated he does not think the Task Force
can make small tweaks and be able to address these public interests and stated a more fundamental rewrite is
necessary .
Garrett, Duex Chats/Asked for examples of approved signage and questioned the placement of signs on
multiple entrances.
COMMITTEE DISCUSSION OF OPTIONS (Continued)
Hammond clarified this exempt sign discussion is in relation to the downtown area only. She acknowledged
that Option 4 is not much more than a band-aid and agreed that they should recommend to the Council that
these issues be looked at in depth. Slattery commented that she did not realize the temporary signage
allocation was as flexible as it is. Hammond commented on the possible formation of a group (either through
the Chamber of Commerce or the City) that helps merchants deal with their signage.
Stromberg/Kramer m/s to approve Option 4 with 3 exempt signs. DISCUSSION: Stromberg clarified
this motion includes the understanding that they will recommend this be further evaluated by the Planning
Commission. Laws commented on the point of this group coming together, and stated it was not to change
the whole spirit of the sign code. Compton questioned if this option would provide enough relief to the
!)OIi\T01HnSk FORC/\!!ET/\t;.j
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PiGE3 3
merchants. Ms. Bennett commented on the complexity of the entire issue and commented on who this
specific option would address. Voice Vote: all AYES. Motion passed unanimously.
Kramer commented that the recommendation to the Planning Commission should be a global
recommendation that comes at the end of their work.
Hammond introduced Issue #2 and the related options. Bussell provided some background on Option 3 and
stated Ashland is unique in that it considers art to be a sign. She noted any type of representational structure
is not allowed and wall graphics are also not permitted. Bussell explained the Public Ali Master Plan
recommended modifying the sign code to allow for certain types of public art. Ms. Bennett commented on
the rules that govern Oregon and stated Ashland is not the first community to experience problems in this
area. City Attorney Richard Appicello clarified if mi is owned (donated) to the City and properly place, it is
exempt from the sign code. Ms. Bennett noted this issues still needs to go through the Public Alis
Commission.
Kramer clarified Issue #2 deals with issues like Wiley's Alfredo statue. Bussell questioned if they are talking
about the entire City. She stated this won't be too much a concern for downtown, since there is not much
space, but noted the areas outside downtown are most likely to have national chains. Kramer felt size and
material limitations would address these concerns. Staff clarified they do not consider sandwich boards 3D
signs. Ms. Bennett clarified Option 4 would not work for Wiley's Pasta because Alfredo comes in every
night. Stromberg suggested they deal with sandwich boards and items like the Alfredo statue separately. Staff
clarified the problems with sandwich boards is more of a right of way issue, which will be addressed next
week. Kramer suggested creating an additional exempt sign opportunity outside the Downtown Design
Overlay Zone that includes allowable material types and size limitations. The group briefly discussed
possible objects this suggestion may open the door to.
Bussell recommended they add a public art exemption for city owned facilities/city property. City Attorney
Richard Appicello was asked to bring back options at the next meeting to address Bussell's concerns
regarding public art.
Stromberg/Compton m/s to create a category for movable 3D signs, that 1) are not measured as part of
the total sign allotment, 2) meet certain material and construction standards (to be determined by
staff), 3) fit within a volumetric maximum, and 4) this category would apply to areas outside the
Downtown Design Zone and the Historic Districts.
Stromberg/Compton m/s to amend motion to add a setback from the public right-of-way (for staffto
determine). DISCUSSION: It was clarified this amendment would be added to the original motion.
Voice Vote on motion as amended: Hammond, Compton, Greenblatt, Slattery, Kramer, Shostrom and
Laws, YES. Shostrom and Bussell, NO. Motion passed 7-2.
Staff clarified the Task Force would be dealing with Issue #4 and the remaining right-of-way issues at their
final meeting next week.
ADJOURNMENT
Meeting adjourned at 4:15 p.m.
Respectfully submitted
April Lucas, Administrative Assistant
DOII.\TOllV fJ.SI. FORCL lIE/riVe
.J ( L) 28. 2008
PICE I '
DOWNTOWN TASK FORCE
MEETING MINUTES
JULY 28, 2008
CALL TO ORDER
Task Force Chair Pam Hammond called the meeting to order at 2:05 p.m. in the Siskiyou Room,
51 Winbul11 Way. Hammond noted several of the members attended a tour of downtown sign issues,
which was conducted prior to the meeting.
Members Present:
Pam Hammond, Paddington Station, Chair
John Morrison, Mayor
Renee Compton, Rocky Mountain Chocolate Factory
Daniel Greenblatt, Greenleaf Restaurant
Sandra Slattery, Chamber of Commerce
Dave Dotterrer, Planning Commission
John Stromberg, Planning Commission
Dana Bussell, Public Arts Commission
George Kramer, Citizen at Large
Don Laws, Citizen at Large
City Staff Present:
Martha Bennett, City Administrator
Richard Appicello, City Attorney
Adam Hanks, Permit Center Manager
Absent Members:
Dale Shostrom, Citizen at Large
PUBLIC COMMENT
Judy/Shakespeare and Co. Bookstore/Stated she is in a difficult situation because her business is
located down an alley. She explained sales have dropped 60% since the City has prohibited her from
placing the wagon at the alley's entrance and explained that she is doing her best to keep the bookstore
open.
Jeff! Rocky Mountain Chocolate Factory/Commented that the proposed changes are insufficient and
felt more change was needed. He stated businesses can't stay in business if they cannot have something
that lets customers know they are there. He stated customers will not visit a store if that business does
anything "too tacky" and he does not understand what the task force is afraid of.
COMMITTEE DISCUSSION OF OPTIONS
Issue #3 - Downtown Businesses with Limited Signage Opportullity.
Hammond read and the issue and the options aloud. She voiced her support for Option 1, which would
change the sign limitation to 24" from the wall and would provide greater visibility for businesses on side
streets/alleys/pedestrian access ways. Mr. Hanks used Shakespeare and Co. as an example and explained
how Option 1 would allow them to place a sign at the entrance to the alley that would project out from the
comer.
Greenblatt/Compton m/s to accept Option 1 for Issue #3. Voice Vote: all AYES. Motion passed.
Issue #5 - Placillg Sigllage ill the Public Right-of-Way.
Hammond read the issue and options aloud. City Administrator Martha Bennett clarified if Option 2 were
selected, the City would have to establish a program and identifY the parameters for a temporary sign
permit process. Slattery suggested they consider City owned signs that don't include business names, but
DOIINTOIIN T ISA. FORCE .\/EET!.\G3
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PIGE 2 3
rather indicate "lodging" or "dining" and directional an'ows. She stated these could be aliistically done
and may encourage people to walk. Ms. Bennett commented that another option would be for the City to
install signs and allow businesses to purchase a spot on that sign. She stated this option would help with
the Blue Giraffe's signage situation and noted a City sign could be placed in the Water Street parking lot.
Comment was made voicing support for a combination that would allow for generic directional
information signs as well as City signs that list specific business information.
Compton/Dotterrer m/s to accept Option 1 for Issue #5. Voice Vote: all A YES. Motion passed.
Laws/Kramer m/s to reject Option 2 for Issue #5. DISCUSSION: Kramer stated he is interested in
looking at encroachment opportunities that pertain to all businesses and voiced opposition to creating a
separate authority in this area. Laws felt it would be a mistake to allow temporary signs in addition to
directional signs. Compton commented that if the City decided not to place a directional sign, Option 2
would provide the business owner an oppOliunity to apply for a permit. It was questioned if the City could
stipulate that this option would only be available if the City does not do Option I. Ms. Bennett voiced her
hesitations with Option 2. Suggestion was made for the group to table the motion and come back to this
after they have dealt with the encroachment issue. Motion was tabled.
Issue # 7 - Encroachment Permit Process.
Hammond read the issue and the options aloud. Kramer voiced support for a list of approved items that
could be placed in the City right of way. He stated this list of allowable items should be separate from the
items the City would require a permit for. City Attorney Richard Appicello commented on the legality of
this issue and recommended a process where items would be donated and accepted by the City; and the
City would then decide where the item is placed. He stated the City would only accept items that met
generic durability standards and the individual would need to sign a maintenance and hold harmless
agreement. Ms. Bennett questioned if the City already owned these items and she stated it was her
understanding that if someone places an item in the City right of way, they are essentially donating it to
the City. Laws commented that it would be difficult to come up with a list of approved items and stated
the list would have to be regularly amended. He added that he does not feel a list of approved items would
solve the problem and voiced his support for Option 1. Kramer voiced concern that requiring a permit and
the donation process would stop these types of objects from being placed. Hammond noted that there are
also safety measures to be considered, such as the Black Sheep's lion. Suggestion was made for a two part
process that includes a list of general items that the City endorses and requiring the placement of all other
items to go through a permit process.
Ms. Bennett summarized the group's deliberation and stated they would like to allow for the placement of
functional items and recognize that these will be owned by the City; they are willing to let staff evaluate
whether to establish a donation process or include a general acceptance provision in the code. Ms. Bennett
stated staff could also look into a 3D allowance for functional objects designed to address safety issues
and noted there will need to be criteria established for how to decide on the placement of these objects.
Stromberg/Laws m/s to approve the staff direction as outlined by Ms. Bennett. DISCUSSION: It
was clarified this is not a final decision and this issue would be returning to the group at their next
meeting. Stromberg commented that he views this as enabling certain uses, not prohibiting everything
else. Bussell noted that if someone wanted to donate art there is already an approval process for that. Mr.
Appicello clarified the two processes would work together. Voice Vote: all AYES. Motion passed.
Issue #6 - Newspaper/Misc. Publication Racks.
Hammond read the issue and the options aloud. Comment was made questioning if the City could
completely remove the racks. Mr. Appicello clarified he does not believe completely banning them is
appropriate.
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Kramer/Greenblatt m/s to combine Options 1 and 2 and direct staff to inventory all downtown
newspaper/publication racks and prepare a recommendation. DISCUSSION: Recommendation was
made for the inventory study to indicate their preferences and for it to be referred directly to the City
Council. Kramer and Greenblatt agreed to include this amendment in the motion. Voice Vote: all AYES.
Motion passed.
Issue #9 - Administering the Downtown Parking Program
Ms. Bennett noted the draft ordinance that was submitted to the group and indicated staff needs clarity on
the towing vs. booting then towing options. She clarified the City is not proposing to boot the vehicle and
leave it there until the owner pays, but rather boot the vehicle and have it towed after 24 hours if payment
is not received.
Support was voiced for towing and not booting vehicles. Hammond questioned the dollar amount owed
before the City would take action and suggested raising it from $250 to $500. Ms. Bennett commented on
why the $250 amount was chosen and cautioned them about raising this too high. Greenblatt noted the
provision in the ordinance that states the individual will be noticed 10 days in advance before any action
is taken. Stromberg supported the towing option and stated booted vehicles could take away from the
City's ambiance.
Mayor Morrison left the meeting at 4:00 p.m.
Ashland Municipal Judge Pam Turner commented on the 10 day notice period and shared a few situations
where individuals might not receive the notification. Comment was made suggesting the City affix a
colored placard to the vehicle prior to it being towed.
Dotterrer/Greenblatt m/s to recommend the Ordinance as drafted with the exception of removing
the booting provision. DISCUSSION: Mr. Appicello suggested the notification period be changed to 14
days. Consensus was voiced for including this modification. Voice Vote: all A YES. Motion passed.
DISCUSS POSSIBLE AUGUST 4 MEETING
Hammond stated it will be necessary for the group to meet again and asked for the members' preference
on meeting dates. She noted the group could meet next Monday, or meet two weeks from today. Mr.
Appicello indicated he would likely need more than one week to prepare the draft right-of-way ordinance.
The Task Force reached consensus to meet on August 4th and August II tho
Ms. Bennett clarified the Task Force's final report is scheduled to go before the City Council on
September 2, 2008. She noted recommended changes to the Sign Code will have to go to the Planning
Commission; however, the Council could enact the rest of their recommendations. She added the group
will need to complete their work by August 19th in order to make the September packet deadline.
ADJOURNMENT
Meeting adjourned at 4: 15 p.m.
Respectfully submitted
April Lucas, Administrative Assistant
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DOWNTOWN TASK FORCE
MEETING MINUTES
JULY 21, 2008
CALL TO ORDER
Task Force Chair Pam Hammond called the meeting to order at 2:00 p.m. in the Siskiyou Room,
51 Winburn Way.
Members Present:
Pam Hammond, Paddington Station, Chair
John Morrison, Mayor
Renee Compton, Rocky Mountain Chocolate Factory
Daniel Greenblatt, Greenleaf Restaurant
Sandra Slattery, Chamber of Commerce
Dave Dotterrer, Planning Commission
John Stromberg, Planning Commission
George Kramer, Citizen at Large
Dale Shostrom, Citizen at Large
Don Laws, Citizen at Large
City Staff Present:
Martha Bennett, City Administrator
Richard Appicello, City Attorney
Bill Molnar, Community Development Director
Adam Hanks, Permit Center Manager
Absent Members:
Dana Bussell, Public Arts Commission
STAFF PRESENTATION OF OPTIONS
Permit Center Manager Adam Hanks briefly reviewed the nine key issues and options listed in the staff
repOli.
PUBLIC COMMENT
Ron Roth, Geppetto's/Shared his concerns over what he felt was an overzealous Code Enforcement
Officer and recommended more direct supervision of this City employee.
Graham Lewis, United Methodist Church/Noted the church is located on the corner of Laurel and N.
Main, but they are only allowed signage on one of the streets. He stated signage on both frontages would
be helpful.
Steve, Soundpeace/Questioned if he would be permitted to place a prayer flag in the garden in the
morning and take it in at night. Regarding the parking situation, he thought this was always voluntary and
not necessarily enforced.
Julie, Wiley's World/Stated she does not view her Alfredo statute as a sign, but rather a piece of art; and
stated the statue needs to be able to come in at night to avoid potential theft or vandalism. She voiced her
support for removing the 3D object prohibition from the Sign Code.
Melissa Markell, Chair ofthe Public Arts CommissionlVoiced her support for Option #4 regarding the
three dimensional sign issue, which would create an exemption for 20 or 3D public art.
Susan, Black Sheep/Submitted signature petitions supporting the placement of the lion statue in front of
the Black Sheep's entrance. She stated if they remove the lion it would result in an unsafe doorway and
stated this is a historical building and the entrance cannot be changed.
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Lee, Downtown Employee/Stated she received a ticket a few years ago, without warning, after parking in
the same block twice. She stated this is a silly rule and the City should at least put up a sign warning
employees.
Pam Turner, Ashland Municipal Judge/Noted all parking appeals come to her and voiced her support
for repealing or revising the downtown employee parking ban. She stated the ban is very difficult to
enforce and felt the language was over broad.
Lance Pugh, Ashland Resident/Voiced concern with what he felt was staff running the meeting and
directing the focus.
Brent Thompson, Ashland ResidentIVoiced his suppOli for the option permitting one additional exempt
sign. Regarding the parking issue, he suggested diagonal parking could be used to create more spaces in
certain downtown areas.
Donna, Webster's/Stated if they change the sign code, they need to make sure it can be universally
applied. She commented briefly on the sidewalk issue and noted they are heavily congested in the middle
of the season.
Mike Morris, Ashland Planning Commissioner/Asked how they would feel if every building had
something out in front of it, and questioned where the limits are.
Ramona, BElla/Stated if they are going to enforce the parking ban, it needs to be applied to everyone.
COMMITTEE DISCUSSION & DIRECTION TO STAFF
Downtown Employee Parking Ban
Hammond voiced support for Option #1, which would eliminate the employee parking ban from the
Ashland Municipal Code. She stated the City could still send out a letter each year asking the downtown
businesses to voluntarily comply with the seasonal parking limitations. The Task Force voiced unanimous
consent for this option.
Unpaid Parking Tickets
City Administrator Martha Bennett explained how the City currently handles unpaid parking citations and
stated the City's current enforcement tools are very weak. She stated booting or towing vehicles that have
an excessive amount of unpaid parking violations is one option the group should consider.
The group discussed the option presented by staff. Stromberg voiced his concerns with booting vehicles
and felt towing was a better alternative. City Attorney Richard Appicello clarified due process would
occur before anyone was booted and the individual would receive proper notice before this action
occurred. Ms. Bennett listed the outstanding parking citation figures for the group. Laws voiced his
support for booting, and stated this type of action is needed if they have people who simply do not care.
Greenblatt agreed that this needs to have some "teeth." Kramer voiced his support for the towing option.
Compton agreed, but questioned what the outstanding ticket amount would have to before this action was
taken.
Hammond recommended they move onto the next issue and look at this option further at their next
meeting.
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Amount of Signage Permitted
Hammond listed the two options for Issue #1. She stated they could modifY the Sign Code to allow for
one additional exempt sign or they could choose to modifY the Code to allow the existing exempt signs to
be a maximum of3 sq. ft.
The group discussed the two options. Shostrom suggested modifying the requirement to allow for two
signs at 2 sq. ft. or less, and one additional sign at 3 sq. ft or less. Kramer recommended they not limit this
to the C-l- D zone, but permit the additional signage in the entire commercial district. Compton noted that
being able to display menus is not only a benefit for the restaurants, but also the pedestrians. Kramer
suggested they increase the total amount of signage permitted (based on the linear footage of the
building's fi'ontage) and allow businesses to allocate the space as they choose. Compton suggested they
establish two different parameters; one for inside the downtown area and one for outside this area.
Mr. Hanks clarified the current provision which allows businesses to use up to 20% of their window
space for changeable copy. He also provided a brief explanation of how businesses with no windows or
those located on second and third stories are accommodated.
Staff was directed to return at the next meeting with infOlmation on the new options presented by
Shostrom and Kramer.
3-Dimensional Signs/Representations of Merchandise
Hammond listed the options for Issue #2 outlined in the staff report. Kramer and Compton voiced their
support for Option 2, which would allow 3D representations as a sign type. Laws expressed concern with
permitting 3D objects, though supported the ones we cunently have. He questioned if there was a way to
exempt those that exist today. Slattery voiced her confidence that businesses would do everything
possible to make their business attractive and is not concerned that Option 2 would result in a surge of
undesirable objects.
Hammond conducted a straw vote and the majority of the group supported Option 2.
The Task Force agreed to continue with the meeting until 4:30 p.m.
Limited Signage Access due to Location
Hammond listed the options for Issue #3 outlined in the staff report. Kramer suggested businesses, such
as the Blue Giraffe, with no frontage on a public street be allowed one offsite sign as part of their sign
aIlocation; however include a provision that this sign could not be placed on public right of way. The
group briefly discussed these options and agreed to come back to this issue at their next meeting.
Use of Right-o.f-Way for Commercial Use
Hammond listed the options in the staff report. Laws noted when the Sidewalk Cafe ordinance was
passed, its intent was not to benefit the restaurant specifically, but to enhance the ambiance in town. He
felt opening up the use of sidewalks for merchandise was unacceptable and would destroy the Ashland's
appearance. City Attorney Richard Appicello briefly commented on the legal issues sunounding this
matter. Slattery commented that sidewalk dining is something the public loves, and suggested they look at
other communities and how they deal with this issue. Kramer noted that selling flowers, fruit or
vegetables on the sidewalk could also add character.
City Administrator Martha Bennett commented on Option 2, which would allow the City to lease
sidewalk space to businesses, and questioned how much merchandise that business would need to sell to
make this worthwhile to them. Comment was made that this would be for the individual business to
decide. Greenblatt noted Greenleaf was the first restaurant to have outdoor seating on the Calle and
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voiced support for allowing the City to rent the public right of way, so long as the parameters are
followed. Ms. Bennett clarified the sidewalk space would be only leased to the adjacent business.
Hammond conducted a straw vote and the majority of the group were interested in a combination of
Options 2 and 3.
Ms. Bennett indicated staff would do more flushing out of the details on the input provided by the group.
She noted they would pick up where they left off at the next meeting and encouraged interested citizens
and business owners to submit their comments and concerns to staff.
ADJOURNMENT
Meeting adjourned at 4:30 p.m.
Respecffully submitted,
April Lucas, Administrative Assistant
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DOWNTOWN TASK FORCE
MEETING MINUTES
JULY 14,2008
CALL TO ORDER
Task Force Chair Pam Hammond called the meeting to order at 2:00 p.m. in the Siskiyou Room,
5] Winburn Way.
Members Present:
Pam Hammond, Paddington Station, Chair
John Morrison, Mayor
Renee Compton, Rocky Mountain Chocolate Factory
Daniel Greenblatt, Greenleaf Restaurant
Sandra Slattery, Chamber of Commerce
Dana Bussell, Public Arts Commission
Dave DoUerrer, Planning Commission
John Stromberg, Planning Commission
George Kramer, Citizen at Large
Dale Shostrom, Citizen at Large
Don Laws, Citizen at Large
City Staff Present:
Martha Bennett, City Administrator
Richard Appicello, City Attorney
Bill Molnar, Community Development Director
Adam Hanks, Permit Center Manager
WELCOME & INTRODUCTIONS
Pam Hammond and Mayor Morrison welcomed the group and each member introduced themselves.
PURPOSE & GOALS OF TASK FORCE
Mayor Morrison commented briefly on what prompted the creation of this task force and noted issues
have been raised regarding the City's sign code, use of the public right of way, and the downtown
employee parking ban. He stated the Downtown Task Force would be meeting for three weeks and
encouraged them to focus on addressing the immediate concerns.
OVERVIEW OF TASK FORCE SCHEDULE
Hammond briefly reviewed the meeting agenda. She indicated their second meeting would include a staff
presentation of options and committee discussion; and hopes they can have deliberations and come to a
recommendation by their third meeting.
OVERVIEW OF THREE ISSUES
Community Development Director Bill Molnar presented an overview of the City's sign code, use of
public right-of-way, and downtown employee parking restrictions.
Sign Code
Mr. Molnar stated the 1966 Central Area Plan called for the development of a sign program and the City's
sign ordinance was officially adopted in ] 968. He stated there have been several updates to this section of
the code over the years and noted the 1988 Downtown Plan acknowledged the success of the sign code.
Mr. Molnar provided the definitions of "signs", "exempted signs", and "prohibited signs" and listed the
main compliance issues the City deals with.
Use of the Public Right of Way
Mr. Molnar noted there are many competing interests within the sidewalks and stated the City has
regulations regarding the outdoor display of merchandise. He explained the Ashland Municipal Code
prohibits using the street or public sidewalk for selling, storing or displaying merchandise or equipment;
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and businesses within the City's commercial zones are required to obtain a conditional use permit (CUP)
for the outdoor storage of merchandise on private property. Mr. Molnar noted the City has a sidewalk cafe
ordinance and it is administered by the Public Works Department.
Downtown Employee Parking Ban
Mr. Molnar explained the ban was first adopted in 1985 at the request of the Chamber of Commerce and
the seasonal restrictions were made permanent in 1986. He eXplained the ban restricts downtown
employee parking in the downtown parking district between 8:30 a.m. to 5:30 p.m., May through
September; and listed some of the issues that have been raised by the affected businesses and their
employees.
PUBLIC COMMENT
Tom, Pasta Piatti & Tabu/Shared his concerns regarding the newspaper racks.
Nola, Renaissance Rose/Noted she had been cited by the City and requested clarification on the
ordinance governing the outdoor display of merchandise. She noted the sale of merchandise on
Guanajuato Way and asked about the City's CUP process.
Steve, Soundpeace/ Asked if there was a way for current businesses to be "grandfathered in" and require
anyone new to receive approval for the display of items. He agreed with the concerns expressed by the
previous speaker regarding newspaper boxes and suggested there be a maintenance requirement for these.
Steve noted the signage in Boulder, Colorado and suggested the Task Force review the Boulder sign code
for comparison. He also commented on the employee parking ban and noted employees are being issued
tickets when visiting downtown businesses on their days off.
Julie, Wiley's PastaINoted her business is not located downtown and stated they use their "Alfredo"
statue to show customers that they are open for business.
Lenny, CD or not CD/Stated there is a small space in front of his store that he would be interested in
obtaining a CUP for. He commented on the height of his sign and suggested they allow businesses to sell
merchandise outdoors on weekends only. He stated it is possible to have attractive sandwich signs,
newspaper boxes, and neon signs; and suggested the City form a review board to detennine what is
aesthetically pleasing.
Dave, Endless Massage/Noted that his is a newer business and commented on the use of sandwich
boards to attract business. He stated his board did obstruct people walking and stated it made a big
difference in bringing people into his business.
Susan, Pilaf/Questioned why people dressed as the Statue of Liberty or dressed in sandwich boards does
not go against the sign code. She stated that parking is one of her major stressors and explained that she
often has to come and go several times a day from her business.
Kate, Earth Friendly Kids/Stated being unable to put merchandise out in front of her store has made
them struggle financially and believes the City is hurting the vitality of the town by making such strict
rules.
Ramona, B EllalNoted her store has no back entrance and all of their supplies have to come through the
front door. She questioned the fairness of the parking situation and asked if downtown employees who
work at night are being ticketing as well.
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Jimmy, Blue Giraffe SpafNoted their building is set back from Water Street, behind the parking lot and
customers cannot see his sign from the street. He stated he receives a lot of complaints from clients
because they cannot find his store. He suggested the City have some sort of hearings process to deal with
unique situations like his own. He also questioned putting up a small sign similar to Pilaf's or Iris Inn's
SIgns.
Don, Ashland Springs Hotel & Larks/Stated he was cited for placing the building's original sandwich
board in front of the hotel and noted the challenge of educating guests on what they offer. He stated that
inadequate parking in Ashland is a big issue and noted the parking garage is consistently full.
Mike Morris, Planning Commissioner/Recommended the sign ordinance be removed from the Land
Use section of the Municipal Code and recommended they set criteria for a variance. He suggested
different requirements be set for areas outside of downtown (at least until these areas become more
populated be pedestrians) and recommended they establish maintenance requirements for newspaper
boxes.
Pam Turner, Ashland Municipal JudgefNoted that she handles the City's parking violations and stated
the intention of the employee downtown parking ban is not to prohibit employees from visiting businesses
on their time off. She encouraged everyone to read this section of the code (AMC 11.30.020).
City Administrator Martha Bennett clarified 95% of the businesses have complied with the City's
requirements and stated she would like to continue to work cooperatively with the businesses while this
process IS gomg on.
City Attorney Richard Appicello commented briefly on the concept of grandfathering. He clarified the
City is required to treat everyone equally and does not believe grandfathering is an option.
Mayor Monison clarified that public testimony will be included in this process and encouraged the
businesses and members of the public to submit their information to the Task Force.
COMMITTEE DISCUSSION
City Administrator Martha Bennett indicated staff would be preparing white papers and submitting them
to the group within the next few days. She recommended they inform staff if they are in need to additional
information or if there are options they are leaning toward. She agreed that parking in Ashland was a
valid concern, but recommended they limit their discussion to the employee parking issue.
Clarification was requested on the process of obtaining a conditional use permit to display merchandise
on private propeIty. Permit Center Manager Adam Hanks stated this is a Type I land use action and the
fee is currently $882. He stated the City has seen this type of CUP for larger scale uses, such as the
hardware store, but noted the approval criteria are fairly general.
Mr. Hanks clarified the Iris Inn's sign was obtained through ODOT, not the City.
Sandra Slattery commented that these requirements were put in place for good reasons; however they
need to ensure that Ashland businesses can be successful and stated it is time to look at these regulations
with the cunent view of the community in mind.
City Attorney Richard Appicello commented on the issue of placing 3-D objects in front of businesses
and clarified they can only limit the time, place, manner and size of these objects, not the content. George
Kramer added they could also control the materials they are made of and can require the object to be
maintained.
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Ms. Bennett noted the City would be bringing forward options regarding sidewalk cafes, including
options for permitting, regulating, and leasing public right of ways. She clarified the vendors along Calle
Guanajuato lease this space from the City and stated the Task Force could consider creating a similar
provision for individual business to display merchandise in front of their stores.
Don Laws requested the City Attorney prepare a memo that cites the COUlt cases and laws that deal with
grand fathering and the equality of treatment. He stated he would like to know what is legal and whether
the City could make changes. Mr. Laws provided some history of the sign code and stated its intent was
to make Ashland businesses more appealing. He commented on how the sign code has contributed to the
overall success of businesses in Ashland and recommended they be careful about making changes.
Dave Dotterrer suggested the sign code differentiate between private property and public right of way.
Ms. Bennett voiced her support for this suggestion. Mr. Appicello clarified the City could permit larger 3-
D objects on private property than on public right of way.
Dana Bussell commented on the Public Arts Commission's master plan and noted the plan did speak to
some of these issues. She clarified one of the goals of the plan was to change the sign ordinance to allow
for murals. She also commented briefly on the public art jury process the commission utilizes, and
clarified people affected by the object are represented on the jury.
Sandra Slattery noted that there are other communities, such as Cannel, California, that have very
pleasing signage and suggested the group take a look at how other communities deal with this issue. Ms.
Bennett requested the group clarify which cities' sign codes they are interested in. Staff was directed to
look into the sign codes for Carmel, California and Boulder, Colorado, particularly for small, directional
signs. Ms. Slattery noted she would also try to gather infonnation and obtain samples from other
communities that are attractive, high visitor destinations.
Mayor Monison requested information on newspaper boxes, including what governs their installation,
maintenance, and removal. Additional request was made for how many spaces a publication can have and
whether the boxes interfere with pedestrian and vehicle safety. It was also questioned if the City could
designate certain areas where the boxes would be pennitted.
Ms. Bennett indicated staff would gather the information requested by the group and stated materials for
the next meeting would be sent out later this week. She noted the next Downtown Task Force meeting is
scheduled for next Monday, July 21 at 2 p.m.
ADJOURNMENT
Meeting adjourned at 4:05 p.m.
Respectfully submitted,
April Lucas, Administrative Assistant