HomeMy WebLinkAbout2009-02-24 Planning PACKET
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Chair and normally is not allowed after the Public Hearing is closed.
ASHLAND PLANNING COMMISSION
SPECIAL MEETING
FEBRUARY 24, 2009
AGENDA
I. CALL TO ORDER: 7:00 PM, Civic Center Council Chambers, 1175 E. Main Street
II. ANNOUNCEMENTS
III. PUBLIC FORUM
IV. TYPE III PUBLIC HEARING
A. PLANNING ACTION: 2008-02013
APPLICANT: City of Ashland
DESCRIPTION: Public Hearing regarding Ordinance Amendments to the Sign Regulation
Chapter (18.96) of the Ashland Land Use Ordinance, relating to changes in the type, size,
number and materials of signage allowed within residential and commercial zones.
This is a continuation from the February 10th meeting. The Public Hearing is closed
and the Planning Commission is in deliberations.
V. ADJOURNMENT
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In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting,
please contact the Community Development office at 541-488-5305 (TTY phone is 1-800-735-2900). Notification 48
hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to the
meeting (28 CFR 35.102-35.104 ADA Title 1 ).
CITY OF
ASHLAND
Planning Commission Communication
Date: February 24, 2009
Re: Sign Code Amendments
Submitted By: Brandon Goldman, Senior Planner
Sign Code Materials
A revised copy of the draft sign code is attached for your consideration and
recommendation. Please refer to the Planning Commission February 10th, 2009,
packet, for the full Staff Report and addendum (dated 2/10/2009), Downtown Task
Force Summary Report (dated 8/21/2008), Public Arts Commission Memo (dated
11/2008), Council and Commission minutes, and letters which were previously
submitted into the public record for Planning Action 2008-02013.
Staff received a new letter from the Public Arts Commission following the hearing on
February 10th which is included as an attachment. All information previously considered
submitted into the public record will be forwarded to the City Council for their
consideration of the sign ordinance amendments.
This Planning Commission Communication aims to respond to items raised during the
Planning Commission's February 10th meeting to assist the Commission in its final
deliberations.
Wall Graphics
Wall graphics (signs painted directly upon the wall) are currently prohibited by ordinance.
If this prohibition were removed such wall graphics would still be considered a sign they
would remain subject to the area and other limitations within the ordinance. Staff had
initially suggested that such a prohibition be removed, however in consideration of
testimony provided at the Public Hearing on February 10, 2009 before the Commission,
Staff recognizes that wall graphics could potentially have adverse impacts on historic
resources when located on contributing historic buildings. Of particular concern is the
somewhat permanent nature of painted signs of raw materials such as brick or stone,
and the difficulty of removal at the change of a building's occupant business. In light of
these concerns Staff now recommends retaining the current prohibition against wall
graphics
Given the scope of the proposed changes to the ordinance are largely supportive of
specific changes recommended by the Downtown Task Force, and they did not review
the issue of removing the prohibition of wall graphics, it may be appropriate to at this
time retain the prohibition. The Downtown Task Force had recommended review of the
sign ordinance within 2 years of the adoption of any amendments. Should the Planning
Commission and Council wish to evaluate the issue of wall graphics and potential
Community Development
20 E. Main Street
Ashland OR 97520
www.ashland.or.us
Tel 541/488-5305
Fax 541/488-6006
TTY 800/735-2900
,.,
PA 2008-02013 Sign Code Amendments PC Special Meeting 2-24-2009
impacts and opportunities more comprehensively before allowing them such a review
could be completed at that time.
Three Dimensional Signs
The Historic Commission was generally favorable to allowing small three cubic foot signs
within the downtown and other Historic Districts. Concern was raised by staff regarding
the location of 3-D signs to be explicitly on private property as initially proposed would
preclude their installation as hanging marquee signs or attached to the face of a building.
To address this Staff is now presenting modified language that would allow 3-D signs in
these circumstances provided they retain sufficient vertical clearance (8' when attached
to a building - as currently required in 18.96.080(4)c, and 7'6" when attached to a
marquee as currently required per 18.96.080(3)d.
A question regarding the establishment of a maximum height for the proposed 20cu.ft.
signs was raised at the public hearing on February 10th,2009. The maximum height was
derived in part in consideration that permanent ground signs can only be 5' above grade
and as such 3-D signs should be comparable. It was recognized that a specific 3-D sign
that was the impetus behind the proposed change ('Alfredo' at Wiley's World Pasta)
was taller than five feet and thus the five foot maximum height would need to be
increased to accommodate such 3-D signs. As the Building Code requires that a
structural building permit be obtained for construction of any structure, or fence, greater
than six feet in height to ensure that footings are of adequate design to resist wind loads,
Staff has presented six feet as an appropriate to limit the maximum height for
freestanding 3-D signs.
A question was also raised as to whether fiberglass would be an allowable material for
3-D signs. Although Staff stated that it would not be seen as prohibited as is plastic, to
clarify this issue staff has now inserted "fiberglass" as an allowable durable material for
consideration in the proposed amendments as attached (18.96.080.B5(f) and 18.98.090.B4(f)).
Portable Signs
At the Planning Commission meeting on February 10th, 2009 the location of portable
signs was briefly discussed. Concern was raised that allowing such signs on private
property, even when far removed from a business entrance, could allow for the
proliferation of sandwich boards adjacent to major arterial streets used extensively to
attract motorist attention. The ordinance amendments as originally proposed address
this concern in part by limiting the placement of portable signs to only be on those lots
that do not contain a permanent ground sign. This is further clarified in the current
revision by expanding this limitation to include shopping centers and business
complexes (18.96.080.B6(a) and 18.98.090.B5(a)). Permanently installed ground signs should
function to advertise a business location to passing motorists. As the intention of
portable signs was to enable businesses to better communicate to pedestrians passing a
business frontage staff has also inserted new language on placement to limit the location
of portable signs to within ten feet of the business entrance (18.96.080.B6(d) and
18.98.090.B5(d)).
Community Development
20 E. Main Street
Ashland OR 97520
www.ashland.or.us
Tel 541/488-5305
Fax 541/488-6006
TTY 800/735-2900
,.,
PA 2008-02013 Sign Code Amendments PC Special Meeting 2-24-2009
Flags
During the public hearing the issue of flags was raised by a business owner that has
been precluded from locating Tibetan prayer flags in front of his business, Sound Peace,
due to the prohibition currently in the sign ordinance. Wind Signs by definition include
banners, flags, balloons, and other objects fastened in such a manner as to move upon
being subject to pressure by wind or devise. This movement by wind is essential to the
symbolic function of Tibetan Prayer flags. Such movement is also a means of attracting
attention beyond that provided by static sign display. Elimination of visual clutter to
promote a more pleasing environment was precisely the purpose of the prohibitions
enacted in 1982 and 1989 (Ord 2440) which precluded wind signs, movable copy,
flashing signs, and animated signs.
Should the Commission and Council ultimately wish to allow for wind signs Staff
recommends specific limitations that would regulate height, location and size of such
signs be included in the ordinance. To this end, by allowing wind signs as "portable
signs" within the ordinance amendments as attached ((18.96.080.B6(a) and 18.98.090.B5(a)),
such flags would be held to the maximum area allowed for portable signs (4 sq.ft.). The
allowable area used by such wind signs or flags would also be deducted from the
allowable exempt incidental sign allowance currently proposed. Placement limitations
for portable signs would also apply (on private property and within 10' or the business
entrance) and they would have to be removed at the daily close of business. A new
provision limiting the height of a freestanding wind signs (such as flags on a pole) to be
no more than five feet above the ground on which it is placed is intended to ensure that
such portable signs do not exceed the height allowance otherwise permitted for
permanent ground signs.
In the event the Commission and Council do not include such provisions in a final
ordinance, given Sound Peace sells such flags, the display of the specific flags that
raised the issue could be considered the outdoor display of merchandise and allowable
only if approved through a Conditional Use Permit Process.
Public Art
As discussed in the February 10th, 2009 Staff Report, Staff believes that addressing the
impacts upon exterior changes to contributing historic properties, including Public Art
permanently affixed to a building, is appropriately addressed through the site review
process rather than the sign code. The preservation of Historic Resources and the
promotion of Public Art are both valued contributions to the sense of place Ashland has
fostered over many years. Both Public Art and historic resources are cultural resources
that provide attractions that can draw people to and enhance public perception of an
area. Each priority can be accommodated provided there is a considered review which
is sensitive to the integrity of historic resources while recognizing the social and cultural
significance of proposed public art.
Should the Planning Commission recommend in favor of removing Public Art from
regulation per the provisions of the sign code, staff recommends the Site Design Review
applicability criteria be simultaneously changed as follows:
Community Development
20 E. Main Street
Ashland OR 97520
www.ashland.or.us
Tel 541/488-5305
Fax 541/488-6006
TTY 800/735-2900
,.,
PA 2008-02013 Sign Code Amendments PC Special Meeting 2-24-2009
Potential Code Amendments:
18.72.030 Site Design Review
Applicability. The following development is subject to Site Design Review:
1. Commercial, Industrial, Non-Residential and Mixed uses:
g. Any exterior change to a structure which requires a building permit, and is
listed on the National Register of Historic Places or to a contributing property
within an Historic District on the National Register of Historic Places that
requires a buildinQ permit. or includes the installation of Public Art.
2. Residential uses:
d) Any exterior change to a structure 'A'hich requires a building permit and is
individually listed on the National Register of Historic Places that requires a buildinQ
permit. 0 or includes the installation of Public Art.
Community Development
20 E. Main Street
Ashland OR 97520
www.ashland.or.us
Tel 541/488-5305
Fax 541/488-6006
TTY 800/735-2900
,.,
PA 2008-02013 Sign Code Amendments PC Special Meeting 2-24-2009
SECTIONS:
18.96.010
18.96.020
18.96.030
18.96.040
18.96.050
18.96.060
18.96.070
18.96.080
18.96.090
18.96.100
18.96.110
18.96.120
18.96.130
18.96.140
18.96.150
18.96.160
LAND USE CODE
CHAPTER 18.96
SIGN REGULATIONS
Purpose.
Definitions Relating to Signs.
Exempted Signs.
Prohibited Signs.
Sign Permits.
General Sign Regulations.
Residential and North Mountain Sign Regulations.
Commercial-Downtown Overlay District -1-D).
Commercial, Industrial and Employm "1Istricts.
Freeway Sign Zone.
Abatement of Nuisance Signs.
Construction and Maintenance
Nonconforming Signs.
Enforcement.
Governmental Signs.
Historic Signs.
SECTION 18.96.010 Purpose.
This Chapter shall hereaf
Ashland", and is adopt I nition of
safeguard and enhance the economic and
regulation of such factors as size, number,
of signs; and thereby safeguard public health, saf
"Sign Ordinance of the City of
of signs and the need to
in the City of Ashland through
construction, and maintenance
general welfare.
eJuitions Relating to Signs.
1. Alteration
Any ch~Plge excluding content, and including but not limited to the size, shape, method of
illuminatilop, position, location, materials, construction, or supporting structure of a sign.
2. Area
The area incl[j(:l~d 'Nithin the outer dimensions of a sign.
The entire area within circles. trianQles or rectanQles which enclose the extreme limits
of letterinQ. 10Qo.trademark. or other Qraphic representation. tOQether with any frame
or structural trimforminQ an inteQral part of the displav used to differentiate the siQn
from the backQround aQainst which it is placed. In the case of a multi-faced sign, the
area of each face shall be included in determining sign area, excepting double-faced signs
placed no more than 24 inches back-to-back.
3. Awnina
A temporary or movable shelter supported entirely from the exterior wall of a building and
composed of non-rigid materials except for the supporting framework.
4. Buildina Face of Wall
All window and wall area of a building in one plane or elevation.
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Feb. 24,2009
Page 1 of 18 - SIGN REGULATIONS
LAND USE CODE
5. Bulletin Board or Reader Board
A sign of a permanent nature, but which accommodates changeable copy.
6. Business
A commercial or industrial enterprise.
7. Business FrontaQe
A lineal front footage of a building or portion thereof devoted to a specific business or
enterprise, and having afl a pedestrian entrance/exit open to the general public durinQ all
business hours.
8. Business Premises
A parcel of property or that portion thereof occupied by one tena
9. Canopy
A non-movable roof-like structure attached to a building.
10. Construction siQn
A tem ora si n erected on the remises where co ructio akin lace durin
the period of construction. indicatinQ the names individuals or fill_Is havinQ a role or
interest with respect to the structure or proiect.
W. 11. Direct Illumination
A source of illumination on the surface of a sign orfrom within a sign.
4-4-,-12. Election
The time designated by law for voter to cast ballots forcaodidates and measures.
~ 13. FlashinQ SiQn
A sign incorporating intermittent elec
moving in a manner which creates
intensity of illumination. This definitio
signs.
13. FrontaQ8
14. Ground Sian
A sign erected Ie and not attached to any building. Also
known as a "free-sta
15. Indirect Illumination
A source of illumination so that the beam of light falls upon the
exterior surface gn.
16. Illeaal Sian
s ich is erecte the Ashland Sign Code (18.96).
17. Mar u n
A sign w ttached to, or supported by a marquee, awning or canopy.
18. Marquee
A non-movab ructure which is self-draining.
19. Non-conformin
An existing sign, I ul at the time of enactment of this Ordinance, which does not conform
to the requiremen s of this Code.
20. Proiectina Sians
Signs other than wall signs, which are attached to and project from a structure or building
face, usually perpendicular to the building face.
21. Portable Sian
A permitted sian not permanentlv attached to the around or other permanent
structure includina sandwich boards. pedestal sians. 'A' Frame sians. flaas. and wind
sians {not includina flaas of national. state or city aovernmentsl.
pulses to a source of illumination or revolving or
n of flashing,c)rwhich changes color or
electronic lime, date and temperature
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Feb. 24,2009
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22. Public Art
Public Art defined. approved. and installed in accordance with section 2.17 of the
Ashland Municipal Code shall not be reQulated as a siQn per the provisions of this
Chapter.
~ 23. Roof SiQn
Any sign erected upon, against, or directly above a roof or top of or above the parapet of a
building.
n 24. ShoppinQ Center or Business Complex
Any business or group of businesses which are in a building or group of buildings, on one or
more lots which are contiguous or which are separated by a public right-of-way or a privately
owned flag drive used for access and not greater than 35 feet in width, which are
constructed and/or managed as a single entity, and share ownership and/or function.
~. 25.SiQn
Any identification, description, illustration, symbol
directly or indirectly upon a building, structure, or
strips, bands, columns, or other interior illumin
structure, visible from the public right-of-way,
also be considered a sign and included in t
not be considered a siQn.
~. 26. SiQn, Public
A sign erected by a public officer Cl~,,,,!3mployee in the
shall include, but not be limited to, mOH~nipt jnformational s
~ 27. Street FrontaQe
The lineal dimension in feet that the prqperty' iUpqtJ1Which a st ture is built abuts a public
street or streets.
28. Real Estate SiQn
A si n ertainin
which the siQn is located
29. Replacement SiQn
A chanQe in the size or materials of a siQnlin a location where a permitted siQn had
previous Iv existed prior to the proposed""i"nstallation
~.30. Te
A si9tJI1111which is manently affixed. All devices such as banners, pennants, flags, (not
in~l~ging flags of national, state or city governments), searchlights, sandwich boards,
side\~l~J~ signs, curb signS, balloons or other air or gas-filled balloons.
31. Three=[J)ilnensional SiQn
A siQn which has a depth or relief on its surface Qreater than six inches exclusive of
the supportlnQ siQn structure and not to include proiectinQ wall siQns.
32. Vehicle SiQn
A siQn mounted onavehicle. bicvcle. trailer or boat. or fixed or attached to a device
for the purpose oftransportinQ from site-to-site.
~.33. Wall Graphics
Including but not limited to any mosaic, mural or painting or graphic art technique or
combination or grouping of mosaics, murals, or paintings or graphic art techniques applied,
implanted or placed directly onto a wall or fence.
~ 34. Wall SiQn
A sign attached to or erected against the wall of a building with the face in a parallel plane of
the building wall.
~35. Wind SiQn or Device
device which is placed or affixed
nterior illuminated panels, fascia
decorative features located on or off a
ith or ithout lettering or graphics shall
si n of the site. Public Art shall
rmance of a public duty which
nd warning lights.
or lease of the remises or ortion of the
remises on
DRAFT AMENDMENTS
Feb. 24,2009
Page 3 of 18 - SIGN REGULATIONS
LAND USE CODE
Any sign or device in the nature of banners, flags, balloons, or other objects fastened in
such a manner as to move upon being subject to pressures by wind or breeze.
SECTION 18.96.030 Exempted Signs.
The following signs and devices shall not be subject to the provisions of this chapter except for
18.96.040 and18.96.140
A. Informational signs placed by the City of Ashland, or by the State or Oregon in the publicly
owned right-of-way. Collective identification or directory siQnsplaced by the City of
Ashland showinQ the types and locations of various civic, business, recreation,
historic interest areas, or other similar uses, when such siQns are located on
publically owned riQht-of-way or on City of Ashland property.
B. Memorial tablets, cornerstones, or similar plaques not exceeding six square feet in size.
C. Flags of national, state or local governments.
D. Signs within a building provided they are not visibl
E. Temporary signs not exceeding four square f~
than 45 days prior to and removed
(Ord 2844; 81 1999)
F. Temporary, non-illuminated real estate
signs not exceeding six square feet in residential ar
and industrial areas, provided saidllllllll~,Igns are remove
lease or rental of the property
si ns shall be limited to one si ner 'IIottlFreestandin
shall be no Qreater than five feet above Qrade)
G. Temporary non-illuminated constructi'on siQns' orilla lot with an aQQreQate area not
exceedinQ sixteen (16lllllslQlluare feet in resi.dential areas or thirty-two (32) square feet in
commercial and indlu'stri'alllllllllalreas, provided said siQrls are removed within seven days
of completion of the proiect. Such siQns 'shall be limited to no more than four siQns
per lot. FreestandinQ temporary construction siQns shall be no Qreater than five feet
above Qrade.
!:!.:....-Small inciqental signs provided said sign not exceed two square feet in area per sign,
not mor~lthantwoin number on any parc or two per stfeet business frontage, whichever
is gr ter. Within the.Downtown DesiQn Standards Zone, three incidental siQns with a
t rea of seven,lllllllsllluare feet rovided no sin Ie incidental si n exceeds three
in area arelllllaUowable er business fronta e.
y signs pai or placed upon a window in a non-residential zone, when such
scure mo han twenty percent of such window area, and are maintained for
eeding ven days. Signs which remain longer than seven days will be
n d must comply with the provisions of the Ashland Sign Code
f:h. I. Te
signs do
a period no
considered p
(18.96).
-k LAny sign whic
street or alley.
J.:. LStrings of Lights. Strings of incandescent lights in non-residential zones where the
lights do not exceed 5 watts per bulb, the bulbs are placed no closer than 6" apart and
do not flash or blink in any way. Strings of lights in residential zones are not regulated.
(Ord. 2660,1991)
K,. L Temporary non-illuminated signs not exceeding 16 square feet for charitable fundraising
events placed by non-profit and charitable organizations. Such signs shall not be placed
more than seven days prior to the event and must be removed within two days following the
event. No more than two such events may be advertised in this manner per lot per year.
not visible to motorists or pedestrians on any public highway, sidewalk,
DRAFT AMENDMENTS
Feb. 24,2009
Page 4 of 18 - SIGN REGULATIONS
LAND USE CODE
(Ord. 2323,1984)
All of the foregoing exempted signs shall be subject to the other regulations contained in this
Chapter 18.96 relative to the size, lighting or spacing of such sign.
(Ord. 2221, 1982)
SECTION 18.96.040 Prohibited Signs.
A. No sign, unless exempted or allowed pursuant to this Chapter, sh
may be provided in Section 18.96.030.
(Ord. 2221,1982)
B. No movable sign, temporary sign or bench sign shall
provided in Section 18.96.030.
C. No wind sign, device, or captive balloon shall be perm
Section 18.96.030 and 18.96.080{Bl6
(Ord. 2221,1982; Ord. 2440,1988)
D. No flashing signs shall be permitted.
E. No sign shall have or consist of any moving, rgta.til1g, or othE!rwise animate
F. No three-dimensional statue, caricature orf""epresentation of person
merchandise shall be used as a sign or incorporated into a sign structure ex
provided in Sections 18.96.080{Bl5. and 18.96.090{B14
G. No public address system or soundrs:i,E!vices shall be uSedin conjunction with any sign or
advertising device.
H. No roof signs or signs which project a
I. No exposed sources of illumination sh
any building, including, but not limit
incandescent bulbs, except when the sou
ten (10) feet from indo ich allows
sign is internally. .nated source of
J. No signs which tic as of the exte
the Historic District, n e Ashla
districts sha.1I be permitt
K. No buUE!tiIn' boars:isgr sign
Sec. 18.96.060(
I graphics sha
ial sign whic
which atte
n or sign
ed as
i
may be provided in
L.
M.
f shall be permitted.
on any sign, or for the decoration of
orescent tubing and flashing
is within a building, and at least
ility fro the public right-of-way, or when a
t is fully shielded from the public view.
.'sual effects or are internally illuminated in
Comprehensive Plan, or in any residential
ange ble copy shall be permitted, except as allowed in
N.
SECTION 18.96.050 Sign Permits.
A. Sign Permit Required. A sign permit is required in each of the following instances:
1. Upon the erection of any new sign except exempted signs.
2. To make alteration to an existing sign, including a change in the size or materials.
Permits shall not be required for minor maintenance and repairs to existing signs or for
changes in sign copy for conforming signs.
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Feb. 24,2009
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LAND USE CODE
3. To alter an existing non-conforming sign, subject to Section 18.96.150.
4. To erect a temporary sign for a new business subject to Section 18.96.050(0).
B. Required Information for a Sign Permit. For the purposes of review by the Staff Advisor and
Building Official, a drawing to scale shall be submitted which indicates fully the material,
color, texture, dimensions, shape, relation and attachment to building and other structures,
structural elements of the proposed sign, and the size and dimensions of any other signs
located on the applicant's building or property.
C. Temporary Signs for New Businesses. The Staff Advisor or his/her designate can issue a
permit for a temporary sign for new businesses for a period not to exceed seven days. A
permit is required for these signs but the permit fee is waived.
O. Unsafe or Illegal Signs.
1. If the Staff Advisor or Building Official shall find that any sign is unsafe or insecure, or
any sign erected or established under a sign permit has been carried out in violation of
said permit or this chapter, he/she shall give wr" en notice to the permittee or owner
thereof to remove or alter such sign within seve
2. The Staff Advisor or Building Official may c~
persons or property, or sign erected with
said sign shall not be re-established u
remove or alter said signs as directed sha
penalties prescribed in this Title.
3. Any person who erects, constru~!~.., prints, paints 0 rwise makes a sign for which a
sign permit or approval is requiredlqQq~r Chapter 18. out first having determined a
permit has been obtained for sqchll~~gn,. has com n infraction, and upon
conviction thereof is punishable a~ pre'sclr~p~q. in sect 1.08.020 of the Ashland
Municipal Code. It shall not be a dlefenserlbllhis secti n that such person erected,
constructed, prin ainted or otherwise made the sign for another.
(amended Ord. 2754, 1995)
E. Sign Permit Record equire. The Planningpepartment shall keep a copy and permanent
record of each sign permit issued.
F. Sign Permit Fee. The fee for a sign permit sh~llIlbe as set forth in Resolution No. 88-01, as
adopted by the City Council. The fee fo sign which is erected without a sign permit
shall be egular sign fee.
any sign which is an immediate peril to
ermit, 0 be removed immediately, and
id e has been issued. Failure to
permittee or owner to the
SEGTIO~I~t~.96.060 General Sign Regulations.
The followiQ9r, general provisions shall govern all signs in addition to all other applicable
provisions of thi~chapter.
A. Variances. The following regulations pertaining to signs are not subject to the variance
section of this Code:
1. Section 18.96.040;;; Prohibited signs.
2. Section 18.96.110 - Abatement of nuisance signs.
3. Section 18.96.120 - Construction and maintenance standards.
4. The size, height and number of constraints of Sections 18.96.070, 18.96.080, 18.96.090
and 18.96.100, except as may be allowed in 18.96.130.
B. Obstruction by Signs. No sign or portion thereof shall be placed so that it obstructs any fire
escape, stairway or standpipe; interferes with human exit through any window of any room
located above the first floor of any building; obstructs any door or required exit from any
building; or obstructs any required light or ventilation.
C. Bulletin Board or Reader Board. Twenty (20) percent of permitted sign area may be allowed
DRAFT AMENDMENTS
Feb. 24,2009
Page 6 of 18 - SIGN REGULATIONS
LAND USE CODE
as a bulletin board or reader board.
D. Placement of Signs.
1. Near residential.
No sign shall be located in a commercial or industrial district so that it is primarily visible
only from a residential district.
2. Near street intersections.
No signs in excess of two and one-half feet in height shall be placed in the vision
clearance area. The vision clearance area is the triangle formed by a line connecting
points twenty-five feet from the intersection of property lines. In the case of an
intersection involving an alley and a street, the triangle is formed by a line connecting
points ten feet along the alley and twenty-five feet along the street. When the angle of
intersection between the street and the alley is less than 30 degrees, the distance shall
be twenty-five feet. This provision shall apply to all zones.
3. Near driveways.
No sign or portion of thereof shall be erected
same is less than two and one-half feet in he.
4. Future street riQht-of-way.
No sign or portion thereof shall be erect
upon the Master Street Plan, unless and until
the sign will be removed or relocated upon stre
City.
ten feet of driveways unless the
eet right-of-ways, as depicted
t is recorded stipulating that
vements at no expense to the
SECTION 18.96.070 Residential and
Signs in the residential (R) and North
regulations:
A. Special Provisions:
1. No sign or
which such
2. Internally illumina
3. Nothing contained h
with a commercial use
junction with me 0
.unction with dition
B. yp igns Permitte
1. Nel hood identi tion signs. One sign shall be permitted at each entry point to
reside developm not exceeding an area of six square feet per sign with lettering
not over .nches . eight, located not over three feet above grade.
2. Conditiona es authorized in accordance with the Chapter on Conditional Use
Permits may rmitted one ground sign not exceeding an overall height of five feet
and an area fteen square feet, set back at least ten feet from property lines; or one
wall sign in lieu of a ground sign. Such signs shall be approved in conjunction with the
issuance of such conditional use permit. Said signs shall not use plastic as part of the
exterior visual effect and shall not be internally illuminated.
3. Retail commercial uses allowed as a conditional use in the Railroad District and
traveler's accommodations in residential zones shall be allowed one wall sign or one
ground sign which meets the following criteria:
a. The total size of the sign is limited to six square feet.
b. The maximum height of any ground sign is to be three feet above grade.
ations.
conform to the following
any property line of the premises on
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Page 7 of 18 - SIGN REGULATIONS
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c. The sign must be constructed of wood and cannot be internally illuminated.
4. North Mountain Signs. Signs for approved non-residential uses within the NM-R15, NM-
C and NM Civic zones shall be permitted one ground sign not exceeding an overall
height of five feet and an area of fifteen square feet, set back at least ten feet from
property lines; or one wall or awning sign in lieu of a ground sign. Said signs shall not
use plastic as part of the exterior visual effect and shall not be internally illuminated.
(ORD 2951, amended, 07/0112008)
SECTION 18.96.080 Commercial-Downtown Overlay District (G.~
Signs in the Commercial-Downtown Overlay District shall confor
A. Special Provisions.
1. Frontaae.
The number and use of signs allowed by virtue of a
placed only upon such business frontage.
than t,,I\'O business frontages.
2. Aaareaate number of sians.
The aggregate number of signs for each businesssball be two signs fo
frontage (a frontage with an entrance/exit open to lhegeneral public).
3. Material.
No sign in the Commercial-Do
exterior visual effects of the sign.
4. Aaareaate area of sians.
The aggregate area of all signs est
shall not exceed an area equal to one
Aggregate area shall not include namep
B. Types of Sign
1. Wall Signs.
a. Number.
Two signs per buil
frontage for up
b. Area.
Overlay Districtshall use plastic as part of the
ted on a given street frontage
ch lineal foot of street frontage.
estate and construction signs.
s with t or less business fronta es shall be ermitted one s uare
foof""IIQflllll$ian areallllllfor each lineal foot of business frontaae. Buildina frontaaes
of thre"ellllllllQllr mo,,~e; on a sinale buildina, shall be permitted one square foot of
sian arealllllllfQI~llllllleverv two lineal feet of business frontaae. The maximum sian
area on anvlll"sinale business frontaae shall not exceed sixty (60)square feet.
Businessfrontaaes of three or more, on a sinale buildina, shall complv with
the followina criteria established within the City's Site Desian and Use
Standards:
i. A pedestrian entrance desianed to be attractive and functional, and open
to the public durina all business hours
ii. The pedestrian entrance shall be accessed from a walkwav connected to
a public sidewalk.
c. Proiection.
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Page 8 of 18 - SIGN REGULATIONS
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Signs may project a maximum of eighteen inches two feet from the face of the
building to which they are attached, provided the lowest portion of the sign is at least
eight feet above grade. Any portion lower than eight feet may only project four
inches.
d. Extension above roof line.
Signs may not project above the roof or eave line of the building.
2. Ground Signs.
a. Number.
One sign, in lieu of a wall sign, shall be permitted for each lot with a street frontage in
excess of fifty lineal feet. Corner lots can count one street frontage. Two or more
parcels of less than fifty feet may be combined for purposes of meeting the foregoing
standard.
b. Area.
Signs shall not exceed an area of one ~
frontage, with a maximum area of sixty
c. Placement.
Signs shall be placed so that no sign or
property line of the premises on which s
properties shall also with the visio
18.96.060(F).
d. Heioht.
No ground sign shall be in
of shall extend beyond any
n is located. Signs on corner
arance provisions of Section
3. Marquee or Awni
a. Number.
A maximum of two signs shall be
signs.
b. Area. Signs shall not exceed the
wall .
for each business frontage in lieu of wall
c.
aggregate sign area not taken up by a
igns ma roject beyond the face of the marquee if suspended, or above the
face of the marqLiee if attached to and parallel to the face of the marquee.
d. Heioht.
$IgQs shall have at'l1aximum face height of nine inches if placed below the marquee.
e. Clearance above orade.
The 10\l\l~st portion of a sign attached to a marquee shall not be less than seven feet,
six inches above grade.
f. Sions painted on a marquee.
Signs can be painted on the marquee in lieu of wall signs provided the signs do not
exceed the permitted aggregate sign area not taken up by wall signs.
4. Projection Signs.
a. Number.
One sign shall be permitted for each business or group of businesses occupying a
single common space or suite in lieu of a wall sign.
b. Area.
Except for marquee or awning signs, a projecting sign shall not exceed an area of
one square foot for each two feet of lineal business frontage that is not already
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Feb. 24,2009
Page 9 of 18 - SIGN REGULATIONS
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utilized by a wall sign. The maximum area of any projecting sign shall be 15 square
feet.
c. Proiection.
Signs may project from the face of the building to which they are attached a
maximum of two feet if located eight feet above grade, or three feet if located nine
feet above grade or more.
d. Heiaht and extension above roof line.
Signs shall not extend above the roofline, eave or parapet wall of the building to
which they are attached, or be lower than eight feet above grade.
e. Limitation on placement.
No projecting sign shall be placed on any frontage on an arterial street as designated
in the Ashland Comprehensive Plan.
5. Three-Dimensional Sians.
a. Number.
One three-dimensional si n shall be itted for each lot in lieu of one three
s uare foot incidental si n otherwise allowed
b. Surface Area.
Flat surfaces in excess of two s uare fe t toward the total
aaareaate sian area per 18.96.080{Al4.
c. Placement.
The three-dimensional si located so 0 si n or ortion thereof
is within a public pedestrian easement or extends beyond any property line of
the premises on which such sign is located into the public riaht-of-wav unless
the sian is attached to the face of the buildina and located eiaht feet above
arade. or the sian is attached to a marquee with the lowest portion of the sian
not less than seven feet. six inches above arade not proiectina beyond. or
above the face of the mar uee.
d. Dimens.
No three-di ht width or de th in excess of
three feet.
e. Volume.
The volume of the imensional si n shall be calculated as the entire
volume within a rectanaular cube enclosina the extreme limits of all parts of
e si n and shall not exceed three 3 cubic feet. For the ur oses of
ulatin volume the minimum dimension for hei ht width or de th shall be
considered one foot.
f. Materials
The three-dim ional si ns shall be constructed of metal wood bronze
concrete. stone. alass. clav. fiberalass. or other durable material. all of which
are treated to prevent corrosion or reflective alare. Three dimensional sians
shall not be constructed of plastic. Three dimensional sians shall not be
internallv illuminated or contain any electrical component.
6 Portable Business Sians
a. Number
One portable business sian. limited to sandwich boards. pedestal sians. 'A'
frame sians. flaas. and wind sians. shall be allowed on each lot exceptina that
DRAFT AMENDMENTS
Feb. 24,2009
Page 10 of 18 - SIGN REGULATIONS
LAND USE CODE
buildinas. businesses. shoppina centers. and business complexes with
permanent around sians shall not be permitted to have portable sians.
b. Area.
Sian area shall be deducted from the aaareaate sian allowed for exempt
incidental sians established in 18.96.030{H). Sians shall not exceed an area of
four (4) square feet per face includina any border or trim. and there shall be no
more than two (2) faces.
c. Heiaht.
Sandwich board sians and 'A' frame sians shall not extend more than three (3)
feet above the around on which it is placed. Pedestal sians shall not extend
more than four (4) feet above the around on which it is placed. A freestandina
wind sian shall not extend more than five (5) feet above the around on which it
is placed.
d. Placement.
Si ns shall be laced so that no si n or ortio thereo I extend be ond
any property line of the premises on which such sian is located. Portable sians
shall be located within ten feet of the business entrance and shall not be
placed on public riaht-of-way. No portable business sian shall be constructed
and placed so as to interfere with pedestrian inaress and earess as reaulated
within the Ashland Municipal Code.
e. General Limitations
Sians shall be anchored. supported. or desianed as to prevent tippina over.
which reasonably prevents the possibility of sians becomina hazards to public
health and safety. Sians shall not be constructed of plastic. illuminated or
contain any electrical component. No obiects shall be attached to a portable
sian such as but not limited to balloons. banners. merchandise. and electrical
devices. Portable business sians shall be removed at the daily close of
business. These si ns are rohibited while the business is closed.
A.
I and Employment Districts.
mployment districts, excepting the Downtown-Commercial
ria District, shall conform to the following regulations:
f signs allowed by virtue of a given business frontage shall be
business frontage. and no building shall be credited 'Nith more
2. A re ate nu er of si ns.
The aggregate number of signs for each business shall be two signs for each business
frontage.
3. Aaareaate area of sians.
The aggregate area of all signs established by and located on a given street frontage,
shall not exceed an area equal to one square foot of sign area for each lineal foot of
street frontage. Aggregate area shall not include nameplates, and temporary real estate
and construction signs.
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B. Types of Signs Permitted.
1. Wall Signs.
a. Number.
Two signs per building frontage shall be permitted for each business, or one sign per
frontage for a group of businesses occupying a single common space or suite.
b. Area.
Total sign area shall not be more than one square foot of sign area for one lineal
foot of legal business frontage This area shall not exceed sixty square feet.
BuildinQs with two or less business frontaQes shall be permitted one square
foot of siQn area for each lineal foot of business frontaQe. BuildinQ frontaQes
of three or more, on a sinQle buildinQ, shall be permitted one square foot of
siQn area for every two lineal feet of business frontaQe. The maximum siQn
area on any sinQle business frontaQe shall not exceed sixty (60)sQuare feet.
Business frontaQes of three or more, on a,,,,,sinQle buildinQ, shall complv with
the followinQ criteria established withilolllllllllllllthe City's Site DesiQn and Use
Standards:
i. A edestrian entrance desi n e attra.ctive and functional and 0 en
to the public durinQ all businE!"sS"""hICillIQrs
ii. The edestrian entrance shall be a1clces
a public sidewalk.
c. Proiection.
Except for marquee or
eighteen inches two feet
provided the lowest portion of
lower than eight feet can only
may project a maximum of
hich they are attached,
above grade. Any portion
d.
the
eave line of the building.
Signs may
2. Ground Signs.
a. Number.
One sign shall be permitted for each a street frontage in excess of fifty lineal
feet ner lots can count both s in determining the lineal feet of the
e but only one grou sign is permitted on corner lots. Two or more
han fifty feet may be combined for purposes of meeting the foregoing
arcels 0
standard.
b. Area.
$IgQs shall not exceed an area of one square foot for each two lineal feet of street
fro~tage, with a maximum area of sixty square feet per sign.
c. Placement.
Signs shall be placed so that no sign or portion thereof shall extend beyond any
property line of the premises on which such sign is located. Signs on corner
properties shall also comply with the vision clearance provisions of Section
18.96.060(F).
d. Heiaht.
No ground sign shall be in excess of five feet above grade.
3. Awning or Marquee Signs.
a. Number.
Two signs shall be permitted for each business frontage in lieu of wall signs.
b. Area.
Signs shall not exceed the permitted aggregate sign area not taken up by a wall sign.
DRAFT AMENDMENTS
Feb. 24,2009
Page 12 of 18 - SIGN REGULATIONS
LAND USE CODE
c. Proiection.
Signs may not project beyond the face of the marquee if suspended, or above or
below the face of the marquee if attached to and parallel to the face of the marquee.
d. Heiaht.
Signs shall have a maximum face height of nine inches if attached to the marquee.
e. Clearance above arade.
The lowest portion of a sign attached to a marquee shall not be less than seven feet,
six inches above grade.
f. Sians painted on a marquee.
Signs can be painted on the marquee in lieu of wall sign provided the signs do not
exceed the permitted aggregate sign area not taken up by wall signs.
4. Three-Dimensional Sians.
a. Number.
One three-dimensional sian shall be permitted for each lot with a street
frontaae in excess of 50 lineal feet. This is in addition to the limitations
established in this section on number of wall. around. awnina or marquee
sians.
b. Surface Area.
Flat surfaces in excess of two square feet shall count toward the total
aaareaate sian area per 18.96.080{Al4.
c. Placement.
The three-dimensional si n cated a minimum of ten feet from a
property line and no sian or portion thereof shall be located within a public
pedestrian easement.
d. Dimensions.
No three-dimensional si
feet.
e. Volum
The volume th "mensional n shall be calculated as the entire
volume within a rectanaular cube enclosina the extreme limits of all parts of
the sian and shall not exceed 20 cubic feet. For the purposes of calculatina
volume the minimum dimension for heiaht. width. or depth shall be considered
one foot.
aterials
three-dime nal ns shall be constructed of metal wood bronze
concrete. stone. alass. clay. fiberalass. or other durable material. all of which
are treated to prevent corrosion or reflective alare. Three dimensional sians
shall not be constructed of plastic. Three dimensional sians shall not be
internally illuminated or contain any electrical component.
g. Three dimensional sians located in a Historic District shall be limited to the
requirements of 18.96.080{Bl5.
5. Portable Business Sians
a. Number
One portable business sian. limited to sandwich boards. pedestal sians. 'A'
frame sians. flaas. and wind sians. shall be allowed on each lot exceptina that
buildinas. businesses. shoppina centers. and business complexes with
permanent around sians shall not be permitted to have portable sians.
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Feb. 24,2009
Page 13 of 18 - SIGN REGULATIONS
LAND USE CODE
b. Area.
SiQn area shall be deducted from the aQQreQate siQn allowed for exempt
incidental siQns established in 18.96.030{H). SiQns shall not exceed an area of
four (4) square feet per face includinQ any border or trim, and there shall be no
more than two (2) faces.
c. HeiQht.
Sandwich board siQns and 'A' frame siQns shall not extend more than three (3)
feet above the Qround on which it is placed. Pedestal siQns shall not extend
more than four (4) feet above the Qround on which it is placed. A freestandinQ
wind si n shall not extend more than five 5 feet above the round on which it
is placed.
d. Placement.
Si ns shall be laced so that no si n or orti all extend be ond
any property line of the premises on which such siQn is located. Portable siQns
shall be located within ten feet of the business entrance and shall not be
placed on public riQht-of-wav. No portable business siQn shall be constructed
and laced so as to interfere with edestrian in ress and e ress as re ulated
within the Ashland Municipal Code.
e. General Limitations
SiQns shall be anchored, supported, or desiQned as to prevent tippinQ over,
which reasonablv prevents the possibilitv of siQns becominQ hazards to public
health and safety. SiQns shall not be constructed of plastic, illuminated or
contain any electrical component. No obiects shall be attached to a portable
siQn such as but not limited to balloons, banners, merchandise, and electrical
devices. Portable business siQns shall be removed at the dailv close of
business. These siQns are prohibited while the business is closed.
B.
ended to provide for and regulate certain ground
commercial districts located at freeway interchanges.
SECTION 18.96.100 F
A. Purpose. This special
signs which identify busin
eeway Sign Zones. Freeway sign zones shall be
f the City and identified as the Freeway Overlay District.
C. Freeway
18.96.090,
18.96.100(0),
gulations. All signs in this district shall comply with Section
und signs, which shall comply with the provisions of Section
regulations.
o. Ground Sign Reg
1. Number.
One freeway sign shall be permitted for each lot in addition to the signs allowed by
18.96.090 of this Chapter.
(Ord. 2290, 1984)
2. Area.
Signs shall not exceed an area of one hundred (100) square feet per sign.
3. Heiaht.
Signs shall not exceed a height of 2028 feet above mean sea level.
DRAFT AMENDMENTS
Feb. 24,2009
Page 14 of 18 - SIGN REGULATIONS
LAND USE CODE
SECTION 18.96.110 Abatement of Nuisance Signs.
The following signs are hereby declared a public nuisance and shall be removed or the
nuisance abated:
A. Flashing sign visible from a public street or highway.
B. Temporary,-GF movable~ or portable siQns located on the publicallv owned riQht-of-
way.
C. Illegal signs.
D. Signs in obvious disrepair which are not maintained according to the standards set forth in
18.96.120(C).
SECTION 18.96.120 Construction and Maintenance
A. Materials of construction.
1. SinQle and multi-family residential districts.
All signs and their supporting member m
provisions of this Chapter.
2. Commercial and industrial districts.
All signs and their supporting members shall
materials or fire-retardant treated wood which maint
tested in accordance with the rain and weathering tests
37, unless otherwise provided in this Section.
3. Non-treated siQns.
All wall, ground, mar uee and projecting signs of twenty square feet or less may be
constructed of no ood.
4. Real estate and ons ruc siQns.
All signs may be constructed of compressed wood particle board or other material of
similar fire resistivity.
5. Directly illuminated siQns.
All s. . ated from within may
C
d of any material subject to the
onstructed of non-combustible
"ts fire-resistive qualities when
.B.C. Standards No.32-
faced with plastics approved by the Building
6. ass.
~oIIl!tglass used in signs shall be shatter-resistant, or covered by a shatter-resistant
matelrial.
7. Wood!.
Woodihcontact with the ground shall be foundation-grade redwood, foundation-grade
cedar, all h~C3rtwoodcypress, or any species of wood which has been pressure-treated
with an approved preservative. Trim and backing strips may be constructed of wood.
B. Construction Methods.
1. All signs shall be constructed of such materials or treated in such manner that normal
weathering will not harm, deface or otherwise affect the sign.
2. All letters, figure and similar message elements shall be safely and securely attached to
the sign structure.
3. All signs shall be designed and constructed to resist the applicable wind loads set forth
in the Building Code.
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Page 15 of 18 - SIGN REGULATIONS
LAND USE CODE
C. Maintenance. All signs shall be maintained at all times in a state of good repair, and no
person shall maintain or permit to be maintained on any premises owned or controlled by
him/her, any sign which is in a sagging, leaning, fallen, decayed, deteriorated or other
dilapidated or unsafe condition.
SECTION 18.96.130 Nonconforming Signs.
A. Any sign which does not conform with a provision of the Ashland Sign Code, and has been
in existence for more than five years, is subject to this Section.
B. Alteration of any existing nonconforming sign. It is unl
nonconforming sign. The sign must be brought into confor
physical alteration. Acts of God or vandalism which da
shall be exempt from this Section, if the cost of the re
replacing the sign with a conforming sign. However, th igns
original design and a permit with a $10.00 fee will be required prior to
C. Any nonconforming sign used by a business, shopping center, or busine
brought into conformance prior to any expansion or change in use whic
Review or Conditional Use Permit. All nonconforming signs must
conformance with the same provisions as are required for new signs. No
for new construction may be issued until this provision is complied with.
D. Variances can be granted using the variance procedure of this Title to alleviate unusual
hardships or extraordinary circumsta ich exist in bringing nonconforming signs into
conformity. The variance granted sha . imum required to alleviate the hardship or
extraordinary circumstance.
(Ord. 2357,1985)
alter any existing
with this Title upon any
se nonconforming signs
an 50% of the cost of
e restored to their
air work.
plex must be
j"res a Site
rought into
uilding permits
SECTION 18.96.140
The portions of thi C
enforced by the Building
Staff Advisory or designate.
(Ord. 2176, 1982)
aracteristics and safety of signs shall be
; all other portions shall be enforced by the
SE
Governme
to this Code
necessary to fur
(ORD 2951, amended, 07/01
ent Igns.
ply for a Conditional Use to place a sign that does not conform
ed that, in addition to the criteria for a conditional use, the sign is
y's public purpose.
SECTION 18.96.160 Historic Signs.
A. Historic Sign Inventory. The inventory of historically significant signs shall be established by
resolution of the City Council.
B. Criteria for designation of historic signs. All signs for which designation as a Historic Sign
are requested shall be substantially in existence at the time of the application; shall be
displayed in their original location; shall be in association with an important event, person,
group, or business in the history of the City of Ashland; shall follow a guideline of being in
existence for approximately 40 years; and shall meet one of the following criteria:
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Page 16 of 18 - SIGN REGULATIONS
LAND USE CODE
1. The sign is exemplary of technology, craftsmanship or design of the period when it was
constructed, uses historic sign materials or means of illumination, and is not significantly
altered from its historic period. If the sign has been altered, it must be restorable to its
historic appearance.
2. The sign is integrated into the architecture of the building and is exemplary of a
historically significant architectural style.
C. The owner of any sign may request that said sign be reviewed for significance in the Historic
Sign Inventory upon written application to the City Council. Application fees shall be the
same as for Type I applications. Applications shall include writte findings addressing the
criteria for designation of historic signs, and current and histori ographs of the sign, if
available.
1. The Council shall refer all requests for inclusion on t
Historic Commission for review and recommendatio
request. Notice of the Historic Commission meetin
property owners within 100' of the subject property. If recom
within 30 days, the request shall be forwarded to the Council withou
2. The Council shall, after receiving the recommendation of the Histor
after 30 days, provide notice to all affected property owners within 10
property of a public hearing before the City Council.
3. The Council shall decide, based on the criteria above and the recommendation of the
Historic Commission, whether approve the request to include the sign on the
inventory.
4. Inclusion on the Historic Sign Inve
5. The burden of proof shall be on the
O. Signs on the Historic Sign Inventory
requirements of this Section except Sec
sign area of the historic sign is exempted
this Section, exc s modi y Council
E. The City Council ave t uthority to im
etc. on the signs inc in istoric Sign
this ordinance.
F. Removal or demolition 0 shall be done under permit and approval of the
Sta dvisor. Th toric mission shall review the permit at their next regularly
s led meeting all h uthority to delay issuance for 30 days from the date
eview meetin uch d shall be to allow the Commission the opportunity to
discus mate plans e si with the applicant.
G. Signs 0 Historic S Inventory, which have been destroyed or damaged by fire or
other cala y act of od or by public enemy to an extent greater than 50%, may be
reconstructed i cally accurate manner. Such reconstruction shall be authorized by
the City Councl after determination that the reconstruction will be an accurate
duplication of th storic sign, based on review of photographic or other documentary
evidence specifyi g the historic design. The Historic Commission shall review and make
recommendations to the City Council on all such reconstructions.
H. Maintenance and Modification of Historic Signs.
1. All parts of the historic sign, including but not limited to neon tubes, incandescent lights
and shields, and sign faces, shall be maintained in a functioning condition as historically
intended for the sign. Replacement of original visible components with substitutes to
retain the original appearance shall be permitted provided such replacements accurately
reproduce the size, shape, color and finish of the original. Failure to maintain the sign in
ric Sign Inventory to the
il within 30 days of the
iled to all affected
tion is not made
ommendation.
ission or
the subject
.ct shall be exempt from the
d 18.96.120(0). Also, that the
the tot81 allowable sign area, as defined in
ditions in E. below.
conditions regulating area, maintenance,
entory to further the purpose and intent of
DRAFT AMENDMENTS
Feb. 24,2009
Page 17 of 18 - SIGN REGULATIONS
LAND USE CODE
accord with this section shall be grounds for review of the historic sign designation by
the City Council.
2. Modifications of a historic sign may be allowed, after review by the Historic Commission
and approval by the City Council, only if such modifications do not substantially change
the historic style, scale, height, type of material or dimensions of the historic sign, and
does not result in a sign which does not meet the criteria for designation as a historic
sign.
3. Changes in the location of a historic sign may be allowed, after review by the Historic
Commission and approval by the City Council, only if such locational change does not
result in the sign no longer meeting the criteria for designation as a historic sign.
(Ord. 2598, 1990)
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Feb. 24,2009
Page 18 of 18 - SIGN REGULATIONS
Letter Submitted by the Public Arts Commission regarding
proposed sign code changes and 3-D signs
Submitted by Dana Bussell, Received 2/13/2009
In response to the Planning Commission's desire for more information on the position of
the Public Art Commission regarding 3-D signs, I am providing the following:
1. As stated in the Draft Amendments presented by City Staff on February 10, 2009, "One
three-dimensional sign shall be permitted for each lot with a street frontage in excess of
50 lineal feet. This is in addition to the limitations established in this section on
number of wall, ground, awning or marquee signs."
Our biggest concern is the opportunity for additional signs of significant size (20 cubic
feet) which could have blatant commercial messages even though that was not the case
with the 3-D object that was the source of the proposed change (the waiter in front of
Wiley's World on Ashland Street).
2. The Draft Amendments of February 10, 2009, state, "No three-dimensional sign shall
have a height, width, or depth in excess of 6 feet.
The volume of the three-dimensional sign shall be calculated as the entire volume
within a rectangular cube enclosing the extreme limits of all parts of the sign and shall
not exceed 20 cubic feet.
Three dimensional signs shall not be constructed of plastic."
The Downtown Task Force, of which I was a member, intended to have this change in
the sign code bring the waiter at Wiley's World into compliance. It was the only object
outside the Downtown and Historic Districts to be so effected. Ironically, with these
sign code changes, the waiter will still be out of compliance. It is 6 feet two inches tall
and will not fit into a 20 cubic foot rectangle. It is made of plastic embedded with
glass fibers.
3. With the proposed changes, the following could be allowed:
Mass produced objects
Objects intended for the mass audience (Bugs Bunny has been cast in bronze)
Objects that are purely informational in nature with no esthetic content
Signs that are just fat letters
Signs that have the sole purpose of attracting attention as opposed to fitting the
character of Ashland.
4. The waiter at Wiley's presents a unique situation that is difficult to address with a
blanket ordinance. The Public Art Process however is designed to deal with unique
situations.
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