HomeMy WebLinkAbout2010-04-02 Economic Development Policy Group_MIN
ECONOMIC DEVELOPMENT POLICY GROUP
April 2, 2010
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MINUTES FOR THE
ECONOMIC DEVELOPMENT POLICY GROUP
April 2, 2010
Siskiyou Room, 51 Winburn Way
CALL TO ORDER
Russ Silbiger called the meeting to order at 9:00 a.m. in the Siskiyou Room, 51 Winburn Way.
Policy Group Members Present: Staff Present:
Russ Silbiger Tom Bradley Adam Hanks, Project Manager
John Stromberg Annie Hoy April Lucas, Admin. Assistant
Ric Holt John Fields
Mark Marchetti Wendy Siporen
Jim Klein Pam Hammond
Absent Members:
Dean Cropper Emile Amarotico
DeeAnn Everson Laurie Gibbs
Project Manager Adam Hanks provided a brief overview of today’s agenda. He stated the goals
for today are to: 1) finalize the draft Vision Statement, 2) define the criteria the Technical
Advisory Committee will use to rank and sort the strategies, and 3) add any final additions to the
strategies list. Additionally, Mr. Hanks requested the group’s input on potential individuals and
organizations they would like to reach out to during the public outreach phase.
Mr. Hanks clarified the group will need to pair down the list of strategies that will go out for
public review. Ultimately staff would like 5-8 strategies, but narrowing it down to 10-20 is
adequate for the public outreach phase.
VISION STATEMENT
The Policy group shared their input on the draft Vision Statement and proposed possible
revisions. Some of the suggestions and comments included:
Revising the Vision Statement to make it shorter.
Using a more active voice.
Revising the first sentence to read: “Ashland is one of the most vibrant and livable
communities in the West…”
Keeping the focus on economic development.
Inserting Ms. Hoy’s suggested language: “Ashland has a prevailing pioneer spirit where
small is beautiful, all voices have value, visitors are welcome, and cutting edge ideas
germinate and grow.”
Using the terms “visitor” and “destination” instead of “tourist” and “tourism”.
The Policy group requested staff edit the Vision Statement based on their comments and email it
back to them when it is ready.
DRAFT STRATEGIES
ECONOMIC DEVELOPMENT POLICY GROUP
April 2, 2010
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The Policy Group discussed possible criteria they would like the Technical Advisory Committee
to use to sort the strategies. Some of the key suggestions and comments included:
Adding an economic impact criteria.
Adding a measurement index.
Incorporating a Triple-Bottom Line criteria.
Adding whether the strategy is realistically achievable.
Adding a criteria on whether the strategy moves us towards the Vision.
NEXT STEPS
Mr. Hanks clarified he would take their input on the Vision Statement and edit the document
accordingly. In terms of the draft strategies list, he asked that the members email him any final
additions they have by April 9, 2010. Mr. Hanks also asked the members begin thinking about
potential people or groups they would like to reach out to during the public outreach phase, and
their general recommendations for the outreach plan.
NEXT MEETING
The next meeting is scheduled for Friday, April 23, 2010.
ADJOURNMENT
Meeting adjourned at 10:25 a.m.
Respectfully submitted,
April Lucas, Administrative Assistant