Loading...
HomeMy WebLinkAbout6.4.14 Ashland Downtown Parking & Circulation Committee MinutesASHLAND DOWNTOWN PARKING MANAGEMENT & CIRCULATION AD HOC ADVISORY COMMITTEE April 2, 2014 Page 1 of 4 AASSHHLLAANNDD DDOOWWNNTTOOWWNN PPAARRKKIINNGG MMAANNAAGGEEMMEENNTT && CCIIRRCCUULLAATTIIOONN AADD HHOOCC AADDVVIISSOORRYY CCOOMMMMIITTTTEEEE MMIINNUUTTEESS June 4, 2014 CALL TO ORDER The meeting was called to order at 3:30 p.m. in Pioneer Hall, 73 Winburn Way Regular members present: Lisa Beam, Michael Dawkins, Rich Kaplan, Dave Young, Craig Anderson, John Williams, Emile Amarotico, Joe Collonge, Liz Murphy and John Fields Regular members absent: Marie Donovan, Pam Hammond and Cynthia Rider Ex officio (non-voting) members present: Sandra Slattery, Katharine Flanagan, Mike Gardiner, Bill Molnar (left at 4:45), Mike Faught (left at 4:30), Rich Rosenthal (left at 4:45) and Lee Tuneberg Ex officio (non-voting) members absent: Dennis Slattery University of Oregon members present: Nicholas Meltzer and Robert Parker City of Ashland Staff members present: Tami De Mille-Campos and Kristi Blackman APPROVAL OF MINUTES Minutes of April 2, 2014 – Minutes were approved by unanimous consent. PUBLIC FORUM Colin Swales, 95 Coolidge Street He stated that there has been discussion in previous years regarding the idea of removing the couplet. He stated Karl Johnson just did new traffic counts. Right up until Bush Street there is only 1 lane and he thinks that would be sufficient to carry the traffic downtown. He would like everyone to keep this in mind & allow more commercial friendly pedestrian traffic. DISCUSSION OF RECENT CPW WORK April 9th parking monitoring (see attached). They divided the downtown up into 3 zones and monitored parking every 2 hours between 8:00 am and 6:00 pm. Parking generation research: CPW conducted research using the Institute of Transportation Engineer’s Parking Generation Handbook ITE CODE Hotel, Urban UNITS Occupied Rooms EXPECTED UNITS 180 PARKING STALLS (Weekday) 115 PARKING STALLS (Saturday) 162 *assumptions inherent *does not separate private versus public Parking generation findings: *Deficiency of parking spaces during the week -Supported by perceptions survey *Problem not as bad as ITE suggests -alternative transportation and variability *Data further supports project issues Difference in ITE estimate versus Actual Parking Stalls Weekday -950 Saturday -850 Sunday +2100 ASHLAND DOWNTOWN PARKING MANAGEMENT & CIRCULATION AD HOC ADVISORY COMMITTEE April 2, 2014 Page 2 of 4 Key City Interviews: City Population (visitors per year) Reason for Tourism Bend, O 79,000 (2,000,000) Outdoor recreational activities/ski resorts Boone, NC 17,000 College town Myrtle Beach, SC 27,000 (14,000,000) Beaches Park City, UT 8,000 (3,000,000) Ski resorts South Lake Tahoe, CA 21,000 (3,000,000) Lake Tahoe/Ski resorts Steamboat Springs, CO 12,000 (100,000) Ski resorts Ashland, OR 20,000 (410,000) OSF/outdoor recreation Key City Interview findings: *Specific peak season policies *Employee permit systems *Voucher programs for patrons *Varying degrees of parking information *Convenience is emphasized for paid parking Revisit problem definition: Issue review – Introduction: *Extensive research and analysis conducted over the past 6 months *Before moving forward with policy options, wanted to revisit original problems definition *Validate existing issues and identify new ones Issue review: *Concern that the existing supply is “at capacity” during peak days and seasons -“At capacity” is defined as 85% or greater -Key findings: *At capacity beyond peak season *At capacity in certain areas of downtown -Research: Monitoring, Survey, Parking Generation Analysis *A desire to balance short-term “retail” parking, theater patron and employee parking demand in a manner that continues to support downtown vitality. -Imbalance of short-term use -Research: Monitoring & OSF survey -Are time regulated parking spaces located in the right places? *Suspicion that employees are using core area short-term parking, thereby reducing “capacity” for customers and visitors -Not as severe as previously thought -Research: Monitoring, parking perceptions survey *Loading zones are not efficiently used to balance the needs of all downtown users -Loading zones underutilized throughout the day -Lowest use from 4-6pm -Deliveries made in undesignated areas *A desire to make the best use of off-street facilities both in and outside of the core areas -Monitoring: Public parking lot occupancy rates are varied throughout the day -Private lots: Opportunities to develop partnerships to meet parking demand *Residential/core downtown interface areas -Opportunity to distribute parking demand with careful consideration of residents’ needs -Parking perceptions survey *64% would be willing to park farther away *Half of employees already park in residential areas -Monitoring: Occupancy imbalance *Potential to increase use of multi-modal transportation to access downtown -Parking perceptions survey ASHLAND DOWNTOWN PARKING MANAGEMENT & CIRCULATION AD HOC ADVISORY COMMITTEE April 2, 2014 Page 3 of 4 *76% say bicycle access within downtown could be improved *56% say bicycle access to downtown could be improved *Pedestrian facilities are adequate -Monitoring *Only 36% of bicycle parking was used during peak hours *Is bicycle parking in the right spots? *The need for a better system/plan for communicating parking to users (e.g. signage, marketing) -Clearly identifiable -Research: Survey & monitoring *Concern that “pricing” parking will have a negative effect on customer traffic -Don’t know the answer at this point -Research: Key City interviews & policy options survey -Wait 3-5 years then revisit this idea *Issues identified in the Scope of Work are valid *New findings -Parking at capacity beyond just peak season -Occupancy issues specific to certain areas of downtown -Employees occupying time regulated spaces less problematic than originally thought -Loading zones don’t balance all user needs -Potential to increase multi-modal transportation use STRAW POLL (see attached results) CPW conducted a straw poll. The goal of the straw poll was to measure preliminary opinions of committee members (voting & non-voting) on future policy decisions. Each question was asked independently, and responses were collected anonymously. MOVING FORWARD/NEXT STEPS July Moving forward High level programmatic decisions Policy options survey results Policy options survey analysis OSF survey Policy packages Policy options matrix (see attached) *Research & public engagement inform policy options *Proven success elsewhere *Matrix includes: -7 Management Elements -18 Policy options -64 Policy variations -Evaluation Criteria for each *Management Element: Information Resources *Policy Option: Develop navigation tools with a consistent branding strategy *Policy variations: -Map -Website -Smartphone app. -Outreach/coordination with organizations *Interim Project Report -Summary of research -CPW policy recommendations package -Suggested guidelines and timeline The Committee agreed to change the date of the August meeting from August 6th to August 13th from 3:30-5:30. ASHLAND DOWNTOWN PARKING MANAGEMENT & CIRCULATION AD HOC ADVISORY COMMITTEE April 2, 2014 Page 4 of 4 ADJOURNMENT Meeting adjourned at 5:23 pm Respectfully submitted, Tami De Mille-Campos, Administrative Assistant Ashland Straw Poll Results June 2014 Page |1 4  June  2014   The  following  memorandum  presents  the  results  of  the  straw  poll  conducted  at  the  June  4   Ashland  Downtown  Parking  and  Multi-­‐Modal  Circulation  Committee  Meeting.  The  goal  of  the   straw  poll  was  to  measure  preliminary  opinions  of  committee  members  on  future  policy   decisions.  Each  question  was  asked  independently,  and  responses  were  collected  anonymously.   What  do  you  think  is  the  most  important  thing  for  the  City  to  do  first  to  manage  downtown   employee  parking?   p City-­‐sponsored  incentive  program          3  Responses   p Education/information  through  Chamber  and  business  owners           2  Responses   p Regulation/enforcement  targeting  downtown  employees           2  Responses   p Explore  shared/expanded  parking  outside  downtown  (e.g.,  satellite  lots)           10  Responses   The  Policy  Options  Survey  will  provide  details  on  style,  targeted  destinations,  and  targeted  users   for  a  wayfinding  and  informational  program.  What  do  you  think  is  the  most  important  thing  for   the  City  to  do  first  to  manage  visitor  parking?   p A  wayfinding  and  informational  program  should  be  implemented  by  Ashland  City  Staff   5  Responses   p The  details  of  a  wayfinding  and  informational  program  should  be  decided  by  the  Committee 8  Responses   p A  consultant  should  be  hired  to  do  a  detailed  wayfinding  and  informational  program  study 3  Responses   If  after  3-­‐5  years  of  implementing  parking  management  strategies  problems  persist,  what  do   you  think  is  the  most  important  thing  for  the  City  to  do  first?   p Charge  for  parking           6  Responses   p Build  more  public  parking           9  Responses   p Don’t  know/not  sure           3  Responses   To      Ashland  Downtown  Parking  Advisory  Committee   From  Robert  Parker,  Nick  Meltzer,  and  CPW  Team   SUBJECT  STRAW  POLL  QUESTIONS   Ashland Straw Poll Results June 2014 Page | 2   If  after  implementing  other  parking  management  strategies,  the  city  determines  more  parking  is   needed,  the  City  should:   p Build  a  new  public  parking  garage  in  the  downtown  core             4  Responses   p Implement  a  shuttle            3  Responses   p Build  a  new  public  parking  garage  someplace  else            1  Responses   p Build  dispersed  satellite  lots  served  by  a  shuttle              8  Responses   p Don’t  know             0  Responses   Assuming  the  design  details  of  a  bike  lane  can  be  worked  out,  select  the  statement  you  most   agree  with:   p The  City  should  implement  bike  lanes  on  E.  Main  Street            3  Responses   p The  City  should  implement  bike  lanes  on  E.  Main  Street  as  a  pilot  project            9  Responses   p More  data  is  needed  about  the  economic,  traffic  and  safety  impacts  of  bike  lanes  on  E.  Main   Street            2  Responses   p Don’t  know/not  sure            0  Responses   p The  City  should  do  nothing       2  Responses         Ashland  Downtown  Parking  and  Multi-­‐Modal  Circulation  Project   June  4,  2014   Policy  Options  Matrix         1209 University of Oregon | Eugene, Oregon 97403 | P: 541.346.3889 | F: 541.346.2040 http://csc.uoregon.edu/cpw         Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   TDM   Incentive-­‐ Based   Programs   A)  Develop  public/private  partnerships  and   implement  shared  parking  strategies.   1.  Increase  parking  capacity  in  private  lots  for  public  use.  Short  6  1,  4,  7   2.  Work  with  organizations  to  develop  TDM  efforts.  Short  6  4,  7   B)  Provide  incentive  program(s)  to  encourage   downtown  employees  to  carpool.   1.  Increase  car-­‐sharing  among  businesses.  Short  8  1,  2,  3,   4   2.  Rideshare  program  among  businesses.  Short  8  1,  2,  3,   4   3.  Support  businesses  with  development  of  employee   incentives  for  alternative  transportation,  such  as   designated  employee  parking  for  those  carpooling.   Public  transit  employee  incentives  from  businesses  may   include:  increased  fringe  benefits,  pay  increase,  cash-­‐ out.   Short  8  1,  2,  3,   4   4.  Rideshare  facility  outside  of  study  area  with  public   transit  capacity.  Long  8  1,  2,  3,   7,  8   5.  City  sponsored  incentives  to  employees  using   alternative  modes  of  transportation.  Mid  7  1,  2,  3,   4   C)  Provide  an  increase  in  service  for  public   transportation  in  the  downtown  area,  and   incentives  for  using  public  transit.   1.  RVTD  -­‐  increased  routes  and  frequency.  Long  4  1,  2,  4   2.  Construct  parking  surface  lots  or  parking  structures  in   the  vicinity  of  downtown  to  support  employee  and   visitor  parking,  which  may  include  a  circulator  shuttle  to   access  downtown.   Long  3,  5  1,  2,  3,   4,  8                Ashland  Downtown  Policy  Options  Matrix        June  2014                              Page  |  2     Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   TDM   Bicycle  &   Pedestrian   D)  Encourage  alternative  modes  of   transportation  through  infrastructure   maintenance  and  reducing  barriers  to   pedestrians  and  bicyclists.   1.  Sidewalk  and  bicycle  lane  maintenance.  Short  8  7,  9   2.  Removal/mitigation  of  perceived  barriers  to  bicycle   and  pedestrian  transportation.  Short  8  7,  9   E)  Increase  bicycle  facilities  downtown.   1.  Connect  current  bicycle  network  access  to  and  within   downtown.  Mid  8  7,  8,  9   2.  Increase  bicycle  wayfinding  to  bridge  gaps  in  the   bicycle  network  and  promote  connectivity.  Short  8  5,  7,  9   3.  Implement  bikeshare  program.  Long  9  9   F)  Increase  perceived  level  of  safety   downtown.   1.  Enhance  pedestrian  crossing  facilities  with  features   such  as  bulb-­‐outs  and  pedestrian  islands.  Mid  8  7,  9   2.  Enhance  current  ADA  infrastructure.  Mid  1  7         Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   Wayfinding   G)  Increase  current  stock  of   parking/wayfinding  signage.  1.  Increase  wayfinding  signage  directing  traffic  to  parking.  Short  9  5   H)  Include  informational  kiosks  across   downtown  showing  points  of  interest.   1.  Provide  information  and  maps  to  downtown  parking   and  points  of  interest  around  Ashland.  Mid  9  5,  7                          Ashland  Downtown  Policy  Options  Matrix        June  2014                              Page  |  3     Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   Information   Resources   I)  Develop  navigation  tools  with  a  consistent   branding  strategy  for  informing  visitors   about  downtown  parking.   1.  Map  of  downtown  parking  with   regulation/enforcement  information.  Short  9  5   2.  Website  for  parking  information.  Short  9  5   3.  Smartphone  application  with  parking/transportation   options.  Long  9  5   4.  Outreach/coordination  with  organizations  interfacing   with  visitors  (e.g.  OSF).  Short  9  5   5.  Marketing  efforts  to  promote  maps/information.  Short  9  5   J)  Develop  a  Transportation  Access  Guide   that  provides  information  about  how  to   access  the  downtown  area  by  various  modes   of  transportation  (car,  bicycle,  pedestrian,   public  transit).   1.  User  friendly  document  featuring  bicycle,  pedestrian,   public  transit  maps  and  information.  Short  9  5   K)  Conduct  education  outreach  with   downtown  employees  and  business  owners   about  parking  and  transportation.   1.  Targeted  flyers  on  cars  about  value  of  downtown   parking  spaces.  Short  8  5   2.  “Sign-­‐on”  commitments  to  not  park  downtown.  Short  7  2,  4,  7,   8   3.  Education  efforts  with  downtown  business  owners:   TDM,  adjust  delivery  schedules  to  optimize  loading  zone   shared  parking  potential,  assess  additional  need  for   changes  to  downtown  parking  management.   Short  7  2,  4,  7,   10   L)  Conduct  campaign  to  promote  the  use  of   alternative  modes  of  transportation.   1.  Highlight  health  benefits  of  bicycling  and  walking.  Short  8  9   2.  Promote  safety  awareness  events.  Short  9  9   3.  Target  campaigns  at  specific  populations  and/or  user   groups.  Short  8  2,  3,  5              Ashland  Downtown  Policy  Options  Matrix        June  2014                              Page  |  4     Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   Regulation   M)  Modify  downtown  parking  regulations  to   optimally  adapt  to  user  group  behavioral   patterns.   1.  Create  shared  parking  opportunities  with  loading  zone   spaces.  Mid  5  1,  3,  4,   7,  10   2.  Discourage  employee  and  long  term  day  parking   downtown  by  reducing  allowed  parking  time  periods   before  10  am.   Mid  5  1,  2,  4,   7   3.  2-­‐hour  parking  in  all  downtown  spaces  and  surface  lots   until  8  pm  to  discourage  long  term  parking  (particularly   leading  up  to  OSF  evening  events).   Mid  5  1,  2,  3,   4,  7   4.  Downtown  parking  users  must  travel  a  minimum  of   500’,  750',  or  greater  than  1  block  to  discourage  park-­‐and-­‐ move  behavior.   Mid  5  2,  4,  7,   8   5.  Lengthen  allowed  parking  time  periods  in  surface  lots   to  accommodate  longer  term  parking  (employees,  all  day   visitors).     Mid  5  1,  2,  3,   4,  7   6.  Parking  voucher  program:  downtown  customers  can   get  city  parking  lot  receipt  validated  for  additional  time  by   business.  Business  pays  discounted  rate  for  additional   parking.     Mid  5  6   7.  Adjust  parking  time  regulations  around  public  lots  to   encourage  specific  users  to  utilize  lots  (e.g.  short  time   limits  on  streets  surrounding  long-­‐term  lots).   Mid  5  1,  4,  7                            Ashland  Downtown  Policy  Options  Matrix        June  2014                              Page  |  5     Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   Regulation   N)  Administer  residential  parking  permits  to   regulate  occupancy  in  spillover  residential   areas.   1.  Provide  1-­‐2  free  residential  parking  permits  per   household  to  residents  to  protect  their  parking  access  at   home.  Online  application  per  vehicle  (specific  to  license   plate)  with  option  to  print  from  your  home.  Permit  valid   for  2  years,  process  free  for  residents.   Mid  5  8   2.  Sell  or  distribute  the  balance  of  available  permits  to   downtown  employees  (does  not  include  overnight   parking)  to  encourage  safe  (and  free?)  parking  outside  of   the  downtown  area.   Mid  5  1,  2,  3,   8       Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   Regulation   O)  Administer  employee  parking  permits  to   incentivize  appropriate  long  term  parking   outside  of  downtown  on-­‐street  spaces.     1.  Provide  business  owners  employee  parking  permits  to   distribute  to  employees  or  have  employees  apply  for   them  through  the  city  offices.  Possible  elements  of  the   program:  if  there  is  a  charge  for  permits  then  program   administered  by  Diamond  Parking,  Monthly  and/or   Quarterly  permits,  employee  must  work  in  DT  district,   employee  must  earn  less  than  $15/hour,  in  city   lots/garage  and  underutilized  areas   Mid  5  1,  2,  3,   4   2.  Provide  suitable  long  term  parking  in  and  around   downtown  for  employees:  city-­‐owned  surface  lots,   residential  areas  in  conjunction  with  residential  parking   permits.   Mid  5  1,  2,  3,   4,  7,  8   3.  Register  employee  license  plates  to  cite  employees   not  in  compliance  with  the  permit  system,  and  notify   business  owners  when  those  citations  are  invoked.   Short  5  1,  2,  3   4.  Employee  parking  lots:  owned  by  private  company   that  sells  permits  to  employers  to  distribute  to   employees.  Managed  by  city  or  Diamond  Parking  -­‐  city   gets  money  from  tickets.   Long  5  1,  2,  3,   4        Ashland  Downtown  Policy  Options  Matrix        June  2014                              Page  |  6       Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   Regulation   P)  Establish  a  downtown  Event  Parking   District  to  increase  downtown  parking   management  during  peak  season.   1.  Reduce  cost  of  parking  in  long  term  surface  lots  during   peak  season  to  encourage  long  term  visitors  to  not  park   on  the  street.   Short  5  1,  4,  6,   7   2.  Extend  regulated  parking  times  in  nearby  residential   spillover  areas  to  allow  for  longer  term  parking  outside  of   downtown.   Mid  5  1,  7,  8   3.  Extend  allowed  parking  in  nearby  residential  spillover   areas  only  during  OSF  show  periods.  Mid  5  1,  7,  8   4.  Reduce  allowable  parking  in  nearby  spillover   neighborhoods.  Mid  5  4,  7,  8   5.  Increase  citation  fines  for  downtown  on-­‐street  parking   during  peak  season  or  during  OSF  theater  times  (1-­‐3pm   and  8-­‐10pm).   Short  5  4,  7                                              Ashland  Downtown  Policy  Options  Matrix        June  2014                              Page  |  7     Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   Pricing   Q)  Implement  pricing  strategies  aimed  at   increasing  turnover  and  achieving  optimal   occupancy  rates  downtown.   1.  Adjust  parking  rates  to  reflect  market  values-­‐  pricing   varies  depending  on  demand  and  may  change  at   predetermined  time  intervals.   Long  5  6,  7   2.  Use  pricing  revenue  for  specific  purposes  (e.g.  fund   TDM  efforts/incentives).  Mid  5  9   3.  Provide  pricing  discounts  for  non-­‐premium  spots  (e.g.   tandem  parking,  shared  spots,  distance  parking).  Mid  5  6,  8   4.  Metered  parking  in  strategic  convenient  and  high   demand  areas.  Mid  5  6,  7   5.  Structure  pricing  based  on  distance  from  downtown   core-­‐  highest  pricing  at  core,  decreasing  with  distance   from  core.   Mid  5  6,  7,  8   6.  Set  up  payment  system  so  that  users  only  pay  for  the   time  they  are  parked  to  reduce  overpayment  (e.g.  pay  by   small  time  increments).   Mid  5  6   7.  Require  higher  rates  and  shorter  time  increments  in   high  demand  parking  areas.  Mid  5  3,  6,  7   8.  Higher  rates  during  peak  periods  and  at  the  most   convenient  or  "hot  spot"  parking  locations.  Mid  5  6,  7                                Ashland  Downtown  Policy  Options  Matrix        June  2014                              Page  |  8     Mgmt.   Element  Policy  Option  Variations  Time   Frame  GP  Scope   Issues   Enforcement   R)  Employ  enforcement  strategies   that  ensure  the  effectiveness  of   parking  regulations.   1.  Paint  curbs  to  denote  different  parking  time   regulations.  Short  5  5,  7   2.  Citation  fee  scale  that  increases  with   successive/multiple  citations.  Short  5  6,  7   3.  Fines  increase  the  longer  they  are  unpaid.  Short  5  6,  7   4.  Provide  informational  flyer  with  citations-­‐  how  to  avoid   future  citations  and  a  map  of  downtown  parking  options.  Short  5  5   5.  Do  not  set  fines  such  that  they  appear  excessive  or   unfair.  Short  5  6   6.  Downtown  business  customer  can  get  a  parking   citation  waived  if  they  can  produce  a  receipt  for  having   spent  a  certain  amount  of  money  the  same  day  as  the   citation.     Mid  5  6   7.  Pay  a  parking  ticket  within  72  hours,  receive  a  50%   reduction  on  the  fine.    Mid  5  6   8.  Users  of  long  term  city  lots  can  call  Diamond  Parking  to   add  time  to  their  parking  spot  without  having  to  go  back   to  their  car.     Short  5  4,  6,  7                                      Ashland  Downtown  Policy  Options  Matrix        June  2014                              Page  |  9     Guiding  Principles       1) Balance  the  needs  of  all  downtown  users  now  and  in  the  future.   2) Support  low  cost  options  that  can  be  easily  implemented  in  the  short  term  but  yield  long  term  benefits.     3) Develop  long-­‐term  progressive  strategies  that  accommodate  growth  while  maintaining  an  active  and  vibrant  downtown.   4) Promote  ease  of  access  for  the  efficient  operation  of  downtown  businesses.   5) Restructure  parking  regulations  to  enhance  turnover  and  generate  an  optimal  occupancy  rate.   6) Maximize  utilization  of  existing  parking  supply  through  public/private  partnerships.   7) Enhance  alternative  transportation  options  (i.e.  incentive  programs)  for  employees  downtown.   8) Increase  development  of  multi  modal  (i.e.  bike,  pedestrian,  transit)  opportunities.   9) Provide  a  welcoming  environment  that  efficiently  directs  and  informs  visitors  and  community  members  in  the  downtown  area.         Scope  of  Work  Issues     1) Concern  that  the  existing  supply  is  currently  “at  capacity”  during  peak  days  and  seasons.   2) Suspicion  that  employees  are  using  core  area  short-­‐term  parking,  thereby  reducing  “capacity”  for  customers  and  visitors.   3) A  desire  to  balance  short-­‐term  “retail”  parking,  theater  patron  and  employee  parking  demand  in  a  manner  that  continues  to  support   downtown  vitality.   4) A  desire  to  make  best  use  of  off-­‐street  facilities  both  in  and  outside  of  the  core  area.   5) The  need  for  a  better  system/plan  for  communicating  parking  to  users  (e.g.,  signage,  marketing).   6) Concern  that  “pricing”  parking  will  have  a  negative  effect  on  customer  traffic.   7) The  need  for  a  plan  that  assures  maximum  utilization  of  the  supply  to  meet  intended  uses.   8) Residential/core  downtown  interface  areas.   9) Multi-­‐modal  transportation  concerns.     10) Loading  zone  spaces  are  underutilized.       1209 University of Oregon | Eugene, Oregon 97403 | P: 541.346.3889 | F: 541.346.2040 http://csc.uoregon.edu/cpw 5 May 2014 To CC Ashland Downtown Parking Advisory Committee Michael Faught and Bill Molnar, City of Ashland From Robert Parker, Nick Meltzer, and CPW Team SUBJECT APRIL 2014 DOWNTOWN PARKING MONITORING RESULTS INTRODUCTION Community Planning Workshop is working with the City of Ashland to conduct a downtown parking and multimodal circulation study. The study is intended to evaluate the effectiveness of existing downtown parking management, truck loading zones, and travel demand management strategies to improve the overall accessibility of downtown for visitor, employees, business owners and residents. To document parking utilization in Downtown Ashland, CPW is conducting three parking counts and turnover monitoring sessions; this memorandum presents results from the second of those three sessions. Maps displaying downtown parking utilization can be found in the attached mapbook. FINDINGS Ashland’s core parking issues persist regardless of the tourist season. The results of this off- season monitoring are intended compliment the monitoring effort conducted over Labor Day weekend of 2013, during the peak visitor season. Occupancy rates were found to be comparable bewtween the two studies. For example, parking spaces on the west side of downtown, particularly N. Main St. and Lithia Way, reached 50% by 10 am and exceeded 85% occupancy through 6 pm. Additionally, in both cases parking demand rises through the morning, peaks around 12 pm, and remains relatively steady through the afternoon while slowly tapering off towards the end of the day. Each of these observations are illustrated in the total occupancy rates maps in the attached mapbook. The Labor Day 2013 monitoring shows similar parking capacity issues. This finding suggests that seasonal impacts may be less pronounced than initially thought. The implcations are that Ashland should consider policy options that have year-round impacts such as employee parking and improvements to bicycle and pedestrian access and facilities. Occupancy rates in Ashland’s core are not consistent throughout the area. Ashland’s downtown core consistently maintains the highest occupancy rates of any portion of the study area, with much of Main St. and Lithia Way maintaining occupancy rates above 85% between 8 am and 6 pm. Other segments of the study area do not maintain such high occupancy rates during each period. Many segments bordering the downtown core such as Winburn Way, Pioneer St., 1st St., and 2nd St. sustain occupancy rates above 50% throughout the day but only reach 85% during the afternoon hours, while featuring high turnover rates. Residential areas, particularily on 3rd St., 4th St., and 5th St., between A St. and Main St. as well as Church St. and Results of April 2014 Ashland Downtown Parking Counts May 2014 Page | 2 Granite St. see occupancy rates below 50% during every observation period between 8 am and 6 pm. Employee parking is problematic for parking availability in downtown Ashland. Concentrations of No Limit time parking spaces with over 85% occupancy rate existed from 10 am – 4 pm, suggesting that individuals are parking there between 8 am and 10 am and then leaving these spaces between 4 pm and 6 pm. Such concentrations in the study area include Fork St., S. Pioneer St., and Hargadine St, where occupancy rates exceeded 85% during work hours. By contrast, time regulated parking spaces around downtown (4 hour, 2 hour, and 1 hour) all reflect less consistent and shorter durations of occupancy. These spaces reflect high occupancy around the lunch hour (12 pm) but are not occupied as heavily for as long during the day. An analysis of three parking areas in ashland’s core shows that 29% of parking use occurs for periods of longer than four hours. This finding suggests that Ashland should consider policy options related to employee parking management. Such options may include employee parking incentive programs, an employee parking permit program, and encouraging and facilitating alternative modes of transportation, among other options. The current parking supply in downtown Ashland is inadequate for demand, yet parking directly outside the downtown core is underutilized. Total parking use in the downtown residential area from N. 2nd St. to 5th St. and from A St. to C St. reflects generally low occupancy levels throughout the day and does not align with the trend through the remainder of downtown in which parking occupancy increases around the lunch hour (12 pm) and gradually tapers off towards 6 pm. This finding suggests that Ashland should consider the potential for this area in terms of parking management strategies. Wayfinding can be improved to direct parking towards underutilized areas. Additionally, a permit program could be implemented to balance the needs of both residents that live in the area and employees that require parking during the workday. Loading zones are occupied inconcistently throughout the day in Ashland’s downtown. Total loading zone use in the downtown area reaches a maximum of 24% between 10 am and 2 pm. The lowest rates of loading zone occupancy can found between 4 and 6 pm. Loading zones on Siskiyou Blvd. and 2nd St. are utilized throughout the peak hours stated above. Others are used at different times throughout the day. The only loading zone not utilized during observation times was on the south side of Siskiyou Blvd. between 2nd St. and Main St. This finding suggests that Ashland should consider the utilization of loading zones that allow customer parking during off peak hours. Ashland should consult with businesses adjacent to loading zones to ensure that public use does not conflict with business delivery times. Results of April 2014 Ashland Downtown Parking Counts May 2014 Page | 3 SUMMARY OF OCCUPANCY TRENDS Following are major trends observed by the CPW team during the April 9, 2014 montoring period. • Parking occupancy rates increased throughout the day until midday, and remained high for the rest of the day. • Disabled parking, loading zones, motorcycle parking, and short-term parking never achieved an occupancy rate greater than 45 percent, indicating underused capacity. • Of the time-limited parking locations (4-hour, 2-hour and 1-hour), 1-hour spaces had the lowest occupancy levels. This suggests drivers needed to park in longer-term spaces to conduct their business downtown and avoided areas with very short (1-hour) durations. • Parking spaces closest to downtown’s core filled faster and had consistently higher occupancy rates than spaces further from the core. CPW observed similar trends during the Labor Day parking count as well; primarily rate increases, underused capacity in certain locations, and the fill rate of available parking areas in location to the downtown area. While rates of occupancy were generally higher during the Labor Day monitoring session, the general trends were still observed during the April 2014 monitoring. This suggests that high occupancy rates are not solely a function of visitor traffic during the Oregon Shakespeare Festival. Figures 1 through 7 show below show the occupancy rates for parking classifications over the course of the observation period. Figure 1—Overall Parking Occupancy (all spaces) 0% 5% 10% 15% 20% 25% 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM Oc c u p a n c y R a t e Results of April 2014 Ashland Downtown Parking Counts May 2014 Page | 4 Figure 2 – Overall Parking Occupancy by Area (all spaces) Figure 3 – No Limit 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 8:00:00 AM 10:00:00 AM 12:00:00 PM 2:00:00 PM 4:00:00 PM 6:00:00 PM Oc c u p a n c y Ra t e Residential Border Downtown 0% 5% 10% 15% 20% 25% 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM Oc c u p a n c y R a t e Results of April 2014 Ashland Downtown Parking Counts May 2014 Page | 5 Figure 4— Time Limited Parking Figure 5 – Short Term Parking Figure 6— Loading Zone 0% 10% 20% 30% 40% 50% 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM Oc c u p a n c y R a t e 4-Hour Parking 2-Hour Parking 1-Hour Parking 0% 5% 10% 15% 20% 25% 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM Oc c u p a n c y R a t e 0% 5% 10% 15% 20% 25% 30% 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM Oc c u p a n c y R a t e Results of April 2014 Ashland Downtown Parking Counts May 2014 Page | 6 TURNOVER CPW monitored turnover of selected street segments during the April session. Turnover was recorded by taking a photograph of the street segments during each 2-hour monitoring round. Using these photographs, it was possible to observe the change in specific vehicles over the course of the day. This information helps to illustrate the difference between two very different parking management concerns: (1) parking spaces are being occupied by the same vehicles all day; and (2) parking spaces are being occupied all day, but by different vehicles. To get a sample of different segments of downtown, CPW monitoried three different locations. These areas were: (1) the parking lot at the corner of Water St. and Lithia Way; (2) Main St. between 1st St. and 2nd St.; and (3) 3rd St. between B St. and A St..These numbers correspond to the area graphs below. Area 1 is a public parking lot located at the edge of downtown. It has 27 spots with no time limits and one spot designated for handicap access. This lot was highly utilized throughout the day, with 100% of the no time limit spots used for most of the day. The exceptions were 8am when the parking lot was at 31% capacity and 2pm when it was at 81%. Ten of the 27 spots had constant turnover throughout the day, with no car being parked there for more than 2 hours at a time. About a dozen spots did have cars parked for periods longer than 4 hours at different points throughout the day. • The high utilization with moderate turnover suggests that this lot is primarily used by visitors to the downtown area. The number of spots occupied by single vehicles for long periods suggest that employees may also be utilizing this lot during the day. The chart below shows occupancy of this area over the course of the day. Results of April 2014 Ashland Downtown Parking Counts May 2014 Page | 7 Area 2 is located in downtown Ashland and has nine spots, eight two hour and one short term. With the exception of the 8am monitoring, spots in this section were utilized at a fairly high rate, ranging from 63% occupancy to complete occupancy. Photos of the section show that turnover in this section was high, with no vehicle staying parked for more than two hours at a time. • High utilization with high turnover shows that these spots are most likely being utilized by visitors to the downtown area who are visiting for short periods of time. It is unlikely that these are being utilized by employees. The regulation characteristics of these spots tend to meet their parking needs. The chart below shows occupancy rates for Area 2 during the observation period. 0% 20% 40% 60% 80% 100% 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM Oc c u p a n c y R a t e Area 1 0% 20% 40% 60% 80% 100% 120% 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM Oc c u p a n c y R a t e Area 2 Results of April 2014 Ashland Downtown Parking Counts May 2014 Page | 8 Area 3 is a residential street located southeast of the downtown area. The street has 13 no limit spaces. Utilization of spaces ranged from 54% at 8am to 85% at 6pm, with slight fluctuations throughout the day. Of the vehicles parked on the street, five remained parked from 8 am to 6 pm. One vehicle returned to the section at the end of the day. Those spots nearest to the Railroad District saw the highest turnover, with several vehicles not staying for periods less than 4 hours. Two vehicles remained parked for longer than 6 hours. • Moderate to high utilization with low turnover shows that this section is most likely being utilized by residents. The spots nearest the Railroad District saw the highest turnover of this section, suggesting that patrons and/or employees may be parking in this area. Occupancy rates of Area 3 are shown in the chart below. 0% 20% 40% 60% 80% 100% 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM Oc c u p a n c y R a t e Area 3 Results of April 2014 Ashland Downtown Parking Counts May 2014 Page | 9 APPENDIX A: METHODS On April 9th, CPW conducted field work in the City of Ashland. The purpose of the fieldwork was to build upon the preliminary data set created for the parking utilization analysis. In addition to this data collection, CPW team members collected data on turnover in the form of photographs of selected street segments. Five team members from CPW completed the following tasks: • A parking utilization study in the program area conducted throughout the day to determine the occupancy of vehicular parking o Each member of the team was responsible for a portion of the study area and performed analysis in time blocks between 8AM-6PM o Team Members completed one rotation of parking segments every two hours • A parking turnover study in the program area conducted to monitor the rate at which parking spaces become available throughout the day. • Methods used for the occupancy study were identical to those used during the Labor Day monitoring. The results of that study, as well as detailed methods, can be found in separate memorandums. A ST RO G U E P L B ST C ST 4T H E MAIN ST LI T H I A W Y OA K S T GR A N I T E S T 3R D S T 5T H S T H I G H S T N M A I N S T N 2 N D S T N 1 S T S T WIN B U R N W Y CHUR C H S T WAT E R S T N P I O N E E R S T HA R G A D I N E S T S 1 S T S T ALL I S O N S T GR E S H A M S T S PI O N E E R S T HEL M A N S T CEN T R A L A V WI L L D O D G E W Y FO R K S T PEARL ST S 2N D S T SIS K I Y O U B L Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 Study Area Occupancy Rates Study Area Turnover Monitor Area A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 8AM Total Use Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 10AM Total Use Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 12PM Total Use Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 2PM Total Use Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 4PM Total Use Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 6PM Total Use Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 8AM No Limit Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 10AM No Limit Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 12PM No Limit Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 2PM No Limit Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 4PM No Limit Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 6PM No Limit Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 8AM 4 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 10AM 4 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 12PM 4 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 2PM 4 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 4PM 4 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 6PM 4 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 8AM 2 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 10AM 2 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 12PM 2 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 2PM 2 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 4PM 2 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 6PM 2 Hour Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 8AM Short Term Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 10AM Short Term Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 12PM Short Term Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 2PM Short Term Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 4PM Short Term Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 6PM Short Term Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 8AM Handicapped Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 10AM Handicapped Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 12PM Handicapped Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 2PM Handicapped Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 4PM Handicapped Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 6PM Handicapped Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 8AM Loading Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 10AM Loading Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 12PM Loading Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 2PM Loading Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 4PM Loading Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 6PM Loading Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 8AM Motorcycle Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 10AM Motorcycle Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 12PM Motorcycle Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 2PM Motorcycle Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 4PM Motorcycle Occupancy Rates 0 - 49% 50 - 84% 85 - 100% A ST B ST C ST 4TH E MAIN ST LIT HIA W Y OAK ST GRANITE ST 3RD ST 5TH ST H I G H S T N MAIN ST N 2ND STN 1ST ST WINBURN WY C H U R C H S T WATER ST N PIONEER ST HARGADINE STS 1ST ST ALLISO N ST GRESHAM ST S PIONEER ST HELMAN ST CENTRAL AV WILL DODGE WY ROGUE PL FORK ST PEARL ST S 2N D ST SISKIYOU BL Downtown Ashland Occupancy Rates ¯0 0.1 0.2 0.3 0.4 0.50.05 Miles April 2014 6PM Motorcycle Occupancy Rates 0 - 49% 50 - 84% 85 - 100%