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Home My WebLink About2025-03-03 Public Arts PACKET Public Arts Advisory CommitteeAgenda March 3, 2024 Special Meeting – Strategic Planning 3:00pm–6:00pm, Siskiyou Conference Room 51 Winburn Way Agenda This is a Study Session with a focus on Strategic Planning. I. (3:00) CALL TO ORDER: a) Welcome b) Quorum count II. (3:05) LAND ACKNOWLEDGMENT “We acknowledge and honor the aboriginal people on whose ancestral homelands we work – the Ikirakutsum Band of the Shasta Nation, as well as the diverse and vibrant Native communities who make their home here today. We denounce the egregious acts of the colonizers and government and recognize the horrific impacts that still exist today. We honor the first stewards in the Rogue Valley and the lands we live and depend on: Tribes with ancestral lands in and surrounding the geography of the Ashland Watershed include the original past, present and future indigenous inhabitants of the Shasta, Takelma, and Athabaskan people. We also recognize and acknowledge the Shasta village of K’wakhakha - “Where the Crow Lights” - that is now the Ashland City Plaza.” III. (3:10) PUBLIC FORUM (for items not on the agenda; up to 3 minutes per speaker) IV. (3:15-3:40) LIAISON REPORTS Liaisons: a) City Council Liaison, Gina DuQuenne b) APRC Liaisons, Michael Gardiner & Rachel Dials c) Community Development Liaison, Veronica Allen V. (3:40-5:50) STUDY SESSION TOPICS (take breaks as needed) a) PAAC Strategic Plan – Susan Jain to lead Strategy Update – build on Strategy overview and timeline from previous meetings. NOTE: Due to Study Session focus on Strategic/Master Plan update, Sections VI, VII and VIII will be deferred to March 20th meeting. VI. APPROVAL OF MINUTES a) Delayed to next meeting VII. OTHER BUSINESS UPDATES and ACTION ITEMS (up to 5 minutes per item) VIII. ROUND TABLE - Member open discussion of project ideas or opportunities (2 minutes each) IX. (6:00) ADJOURNMENT - Next Meeting Date: Thursday, March 20th @ 4:00 pm Note: Anyone wishing to speak at any Public Arts Advisory Committee meeting is encouraged to do so. After you have been recognized by the Chair, give your name and City of residence. You will then be allowed to speak. Please note the public testimony may be limited by the Chair. Page 1 of 1 Memo DATE: March 3, 2025 TO: Public Arts Advisory Committee FROM: Veronica Allen, Associate Planner DEPT: Planning RE: Strategic Planning Continuation – Study Session Strategic Planning efforts have been ongoing for the PAAC since late 2024. The previously proposed timeline included a “Full Design Thinking Workshop” as a “1/2 Day Session” to take place in January. Several meetings have included smaller updates to the Strategic Planning proposal and discussions from PAAC members. However, at the January regular meeting, members decided that a dedicated day to really sink their teeth into the material would be beneficial. It was decided that that this March Study Session meeting would be to kick start that process. Susan MacCracken Jain has been the lead in the Strategic Planning process and will once again lead the group to provide information and start discussions. Additionally, there was a City Council meeting held at the end of 2024 that highlighted the achievements of each city committee and their goals for 2025. Those have been included as an excerpt (PDF) and included in the packet materials for reference. Planning Department 20 East Main Street Tel: 541.488.5300 Ashland, Oregon 97520 Fax: 541.552.2059 ashland.or.usTTY: 800.735.2900 Public Arts Advisory Committee 2024 Achievements Implemented Street Crossing Art, “Walking Upstream” at entrance to Lithia Park; installed on July 2, 2024. the Chamber, installed on October 7, 2024. engagement; implemented August – November painted. • Supported community- “Ancestor’s Future: Crystallizing Our Call” by Micah Blacklight inspired by the “Say Their Names” Memorial. • Support community- Where the Crow Lights” by John Pugh. The updated design will be presented by John Pugh to the PAAC on December 19, 2024, and recommendations from the PAAC to City Council regarding the updated design are forthcoming. maintenance plan. , set on November 21, 2024 - 1. 2. in early 2024 PAAC priorities. 4. the APRC Art in Parks policy. Continue to support community- -or OSF’s 100th year 6. maintenance and repairs needs and cost estimates to develop a line- artworks that are in the Public Art Collection, all in cooperation with the Public Works 7. 8. -guided Public Art Walking Tour. 9. 10. 11. memorial. 12. practices in public art. Continue to support community- installation entitled “Ancestor’s Future: Crystallizing Our Call” by Micah Blacklight inspired by the Say Their Names Memorial. 14. Continue to support community- Where the Crow Lights” by John Pugh. Work to promote environmental awareness and sustainable practices in public art. ASHLAND PUBLIC ARTS STRATEGY UPDATE WIP Update for PAAC Discussion Susan MacCracken Jain 12/19/2024 The best strategies happen when we reach for the sun and land happily on the moon. Michael Cannon- Brookes, IBM Growth Markets Strategy VP Hypothesis: We have the opportunity to develop a 10-year Public Arts plan that will establish an indelible legacy for Ashland as an arts-centric community. Pursue World Heritage Site designation Doing so will benefit Ashland not only visually, but also economically, educationally and in terms of quality of life. 2 CHARTING AN AUDACIOUS ART AMBITION FOR ASHLAND TEST HYPOTHESIS A strategy of continued, concerted focus on Public Art can help Ashland to achieve UNESCO World Heritage status in the next 10 years (by 2035.) th * Timeline coincides with 100 anniversary of OSF and th installation of 100 Ashland Playwrights Walk plaque 4 WHERE WE ARE IN THE PROCESS WhatWhyHowWhen Define objectives, set hypothesis, identify November Study -workshopSet the stage key stakeholdersSession Perform Discovery / Initial Data collection in PAAC work teamNovember - January Assessmentstandem with workshop Formulate key Engage key strategic elements½ day session in Full Design Thinking workshopstakeholders to Begin public January participate involvement Full Plan Development, Prep for initial City PAAC work team ++Feb. - June SocializationCouncil presentation Prep for final City Full Plan FinalizationCouncil presentation & PAAC work team ++July Sept. adoption 5 Agree on Wheel of Interest, compiled from December personas brainstorm Select top personas for our strategy (3-4) Form groups to come back in February prepared to represent the selected personas for Wants & Needs assessment. 6 PERSONA NEEDS PUT THE STRATEGY Next Activity II: Needs Statements Next Activity I: Empathy Maps 7 ASHLAND PUBLIC ARTS WHEEL OF INTEREST (DRAFT) Creators, Promoters, Patrons, Volunteers, Influencers Theater Community Creators, Promoters, Patrons, Volunteers, Art Influencers Community All Other Loyal Visitors vs. Occasional vs. Potential/Future visitors Creators, Promoters, Patrons, Major Art Prospective residents Influencers Institutions Ashland as the Close-in vs. long distance travelers Visitors Executives, Employees, Boards (OSF, SOU) Arts Destination Arts fans vs. Recreation fans vs. Others Travel Ashland Travel industry Chamber of Commerce Part-time residents Local Business Owners Business Specific sectors (eg, Galleries, Realtors) Community Residents Non-localBusiness Owners (eg, Banks) By longevity Until now, City of Business organizations (Rotary, Kiwanis, intended in the future Ashland etc.) By age group, Children or News organizations / Media not By interest Elected officials Mayor, City Council, APRC, County/State Appointed officials Community Development, Public Works, PAAC 8 PROPOSED NEXT STEPS / TIMELINE WhatWhyHowWhen Define objectives, set hypothesis, identify November Study -workshopSet the stage key stakeholdersSession Perform Discovery / Initial Data collection in PAAC work teamNovember - January Assessmentstandem with workshop Formulate key Engage key strategic elementsDedicated work Full Design Thinking workshopstakeholders to Begin public session in February participate involvement Full Plan Development, Prep for initial City PAAC work team ++Feb. - June SocializationCouncil presentation Prep for final City Full Plan FinalizationCouncil presentation & PAAC work team ++July Sept. adoption 9 PRIOR WORK & REFERENCES OUR STARTING POINT IS STRONG Underrated Beautiful Cities in the only U.S. city on the list * 11 USING THE DESIGN THINKING APPROACH TO STRATEGY DEVELOPMENT CAN LEAD TO AN EXTRAORDINARY OUTCOME What is Design Thinking? 5ĻƭźŭƓ ƷŷźƓƉźƓŭ źƭğ ŷǒƒğƓΏĭĻƓƷĻƩĻķ ğƦƦƩƚğĭŷ Ʒƚ ƦƩƚĬƌĻƒΏƭƚƌǝźƓŭ ğƓķ źƓƓƚǝğƷźƚƓ ƷŷğƷ ŅƚĭǒƭĻƭ ƚƓ ƷŷĻ ƓĻĻķƭ ƚŅ ƷŷĻ ǒƭĻƩ ğƓķ ƷŷĻ ƭƚƌǒƷźƚƓ Ʒƚ ğ ƦƩƚĬƌĻƒ͵LƷγƭ ğƓ źƷĻƩğƷźǝĻ ƦƩƚĭĻƭƭ ƷŷğƷ źƓǝƚƌǝĻƭ ƚĬƭĻƩǝźƓŭ ŷƚǞ ƦĻƚƦƌĻ źƓƷĻƩğĭƷ ǞźƷŷ ƷŷĻźƩ ĻƓǝźƩƚƓƒĻƓƷƭͲ ğƓķ ƷŷĻƓ ǒƭźƓŭ ƷŷğƷ źƓŅƚƩƒğƷźƚƓ Ʒƚ ĭƩĻğƷĻ źƓƓƚǝğƷźǝĻ ƭƚƌǒƷźƚƓƭ͵ ŷǤ ǒƭĻ 5ĻƭźŭƓ ŷźƓƉźƓŭʹ 1.Springboard for audacious thinking 2.Successfully tackles problems 3.Best-in-class method for strategy development and innovative outcomes 4.At least one DT certified PAAC member available Harvard Business School Online, 1/18/22 to lead 12 HOW DESIGN THINKING WORKS Comes up with ideas about opportunities to improve Examples of everyday DT outcomes: Prioritizes the ideas for action and takes them on in AirBnB Uber Eats - - Consensus, action, progress and learning are the keys! Redbox Small-size shopping carts Should be fun! 13 UNESCO WORLD HERITAGE STATUS Examples of Places How to Qualify with WH status ƚ ĬĻ źƓĭƌǒķĻķ ƚƓ ƷŷĻ 1.Iowa City for Literature ƚƩƌķ IĻƩźƷğŭĻ \[źƭƷͲ 2.City of Santa Fe for Crafts ƭźƷĻƭ ƒǒƭƷ ĬĻ ƚŅ & Folk Art ƚǒƷƭƷğƓķźƓŭ ǒƓźǝĻƩƭğƌ 3.Charlottesville for ǝğƌǒĻ ğƓķ ƒĻĻƷ ğƷ ƌĻğƭƷ Monticello and UVA ƚƓĻ ƚǒƷ ƚŅ ƷĻƓ ƭĻƌĻĭƷźƚƓ ĭƩźƷĻƩźğ͵ 4.Statue of Liberty 5.Mesa Verde https://whc.unesco.org/en/criteria/ 6.Kabuki Theater in Japan 7.National Theater of Guatamala 8.Search found for Theater in the US 14 AT A GLANCE Capstone Projects for UNESCO Designation Playwrights WalkJohn Pugh MuralSculpture CollectionPainterly CollectionOther Media Goal of 100 plaques X# Installed, Throughout the city, To be explored in installed citywide by including:featuring:the course of the 2035,celebrating the mural to be \[list\]Themed strategic plan installed on the side crosswalks community and of the Elks Building Planned:Decorated ODOT commemorating the downtown as a boxes th 100 anniversary of signature Outdoor murals OSF. First 12 celebration of plaques to be MAP II with APRC installed in early Fundraising 2025, donated by underway.Possible: philanthropists Barry & Kathryn Owl (on 2/25 Thalden.agenda) 15 WHO ARE THE COMMUNITIES / PERSONAS? LocalNon-Local People DECEMBER EXERCISE RESULTS Organi- zations 16 CIRCLES OF INFLUENCE THANK YOU!!