HomeMy WebLinkAbout2016.05.04 CEAP Agenda Packet 1r ,
Climate and Eriergy.Action Plan
Climate and Energy Plan Committee
Meeting Agenda
May 4, 201 fi 3:30..........5:00 Community 1)cv clopmcnt F3uilding
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..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
5 min Call to Order Rich
Approval of Mimutes—April 6, 2016
10 min Public Forum
20 min Review of Climate Plan Goals and Targets Discussion All
Document in Packet
30 min Open House#I Overview Jeff Golden
• Cascadia Overview
• Outreach Plan
]O min GEOS Polling Projec[-Update Mami
10 min Ongoing Community Input Tracking Rich/Adam
5................................. m..............................in...................... Next........................................................................Meeting.......................................................................................................................... May 18, 5:30-7:00
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Minutes for the Climate and Energy Action Plan ad hoc Committee
April 20,2016
Page 1 of 5
MINUTES FOR THE CLIMATE & ENERGY ACTION PLAN ad hoc COMMITTEE
Wednesday,April 20, 2016
Siskiyou Room, 51 Winburn Way
1. Call to Order
Councilor Rich Rosenthal called the meeting to order at 5:30 p.m.
Committee members Louise Shawkat, Stuart Green, Bryan Sohl, Roxanne Biegell-Coryell, Greg
Jones, Cindy Bernard, Sarah Lasoff, Isaac Bevers, Marni Koopman, and Jim Hartman were
present. Committee member James McGinnis arrived late. Committee member Claudia Alick
was absent. Staff member Adam Hanks was present.
Rosenthal welcomed the newest member of the committee, Cindy Bernard, and gave background
information on her.
2. Approval of minutes
The minutes of April 6, 2016 were approved as submitted.
3. Public Input
Huelz Gutchen: Gave the group a handout of information regarding carbon emissions and
showed the group his CO2 monitor. He gave the group information how carbons will continue to
increase and asked the group to use the calculations on his handout to determine the costs for
zero-net energy construction. He stated that if Council requests an exemption to the code, for
zero-net building the community could make big progress. He encouraged members of the
committee to write to Council to pass this exemption. He gave information regarding how the
melting of glaciers has caused a wobble in the Earth's rotation which has moved magnetic
North's location.
McGinnis arrived S:40 p.m.
Ken Crocker: Stated that the committee needs to not forget the importance of time on the agenda
for the group to either check-in with one another or to check-out at the end of the meeting to see
what went well or what could be improved. He believes that the importance of improving
communication and how to work together cannot be understated. Talking and getting to know
one another helps the process.
Hannah Sohl: Thanked the group for their hard work.
Shawkat asked the group if they could implement Mr. Crocker's check-in idea by going around
the table and stating one thing that has happened this week which made them happy. The group
agreed to this proposal and did the around the table check-in.
Minutes for the Climate and Energy Action Plan ad hoc Committee
April 20,2016
Page 2 of 5
4. Climate Plan Goals and Targets Discussion (continued)
Rosenthal reviewed the questions he proposed in the packet, and gave an overview of how he
hopes they will focus the conversation.
Question 1: Have you seen a particular Climate & Energy Action Plan that you like and could be
embraced by Ashlanders?
• Rosenthal: Portland and Cleveland stuck out. They are both well-designed with lots of
visual representations of information (graphics, charts, etc.) to aid explaining to average
Ashlander.
• Sohl: Cleveland, Portland, Eugene, and Corvallis all were good. It would be nice to be
similar to Portland, Eugene & Corvallis so we have a "Northwest" feel. Liked that
Portland has set defined goals with lots of actions that are in-progress or soon to be
completed. Believes we should set more aggressive goals to reflect Ashland's lack of
ability to grow the population substantially.
• Koopman: Likes Eugene's plan. It has a very strong focus on adaptation and not just
mitigation. Also liked the strong, legally binding targets. Liked Cleveland's clarity as it
was easy to get an idea of what is expected. Cleveland also includes recommendations for
other groups and individuals and how the City could support those efforts. Also, they
were strong on equity issues and concerns. She also likes that Seattle's plan was going
for big targets.
• Stuart: All the plans have their virtues. He believes readability is important to inspire
people. He liked Corvallis' six action areas—they were useful divisions and liked that
natural resources were separated out. Liked that Seattle's plan had an emphasis on how
people can assist with the plan. He favors aggressive targets, but wonders how
consumption, which is mostly unmeasurable, can factor into how we succeed.
• Louise: Liked that the Cleveland plan was easy to read—it sucked her in. Eugene's plan
is also good, especially as they are a community fairly similar to Ashland. She reminded
the group that Corvallis' plan was a citizen-led plan, which is good but isn't being used.
She appreciated that both Eugene and Cleveland did a lots of about vulnerable citizens
and overall wellness. Also was concerned that Cleveland had lots about natural gas, but
that doesn't go well with the spirit of what we're doing here.
• James: Liked that Corvallis had objectives and actions with specific timeframes. Also
liked that they included environmental, social, and greenhouse gas emissions in the plan.
He also likes that they use percentages, not just numbers to be more readable. Likes that
Seattle's plan is strong and had indicators which are a good snapshot of what is being
done and how to get the information across. He appreciated that they had early targets.
Liked Portland's use of co-benefits which were identified by symbols. Overall, he liked
Portland's the best and would also like to keep some continuity with a regional
(Northwest) format.
• Jim: Liked the targets in Seattle's plan. Liked how Corvallis laid out information as to
how it will help the economy. Also appreciated the revolving loan fund which was in the
Cleveland plan.
• Sarah: Likes that Eugene's plan is legally binding—it mean there is accountability.
Minutes for the Climate and Energy Action Plan ad hoc Committee
April 20,2016
Page 3 of 5
• Isaac: Believes that information graphics are a powerful tool and an excellent way to
communicate information and complicated data to the community. Likes plans where the
general tone is positive with an emphasis on co-benefits. Believes that a plan would
represent a new vision and new cultural identity for the community.
• Cindy: Appreciated Portland and Cleveland's clarity and the way they can capture
attention to get the word out to the public. Would like a catchy final product.
• Greg: Is very impressed with the committee's work on reviewing these plans. He liked
that Cleveland's plan is very easy to grasp with lots of information to hold on to.
Question 2: Generally, what should Ashland's goals and targets be?
Group discussed baseline and target options. Options mentioned included:
• Aggressive goals and targets, but start the process slowly—we want the community to
see that small changes can make a big difference
• 2010 as baseline, rather than 1990, which many scientists still use
• Aggressive targets,but need to set the community up for a win
• Carbon neutral, through use of off-sets
• Look into 100% renewable energy—look at sourcing
• 80% reduction by 2050
• Use Portland as an example: 40% reduction by 2030 and 80%reduction by 2050
• Avoid using plans with older, less dire statistics—this will require us to be more
aggressive to overcome the newer higher numbers
• 100% carbon-neutral
• Early higher reductions will have a greater cumulative effect (i.e. no slow build on the
plan)
• The problem with ramping up projects (more aggressive goals later) is that it puts lots of
pressure to achieve them both financial- and community resource-wise
• The only plans which have a goal of 100% neutrality are those that do not include
consumption
• We would only be able to deal with consumption if we buy into the use of off-sets
• Offsets would cost less than 10% of each person's annual income
• Offsets would only be attractive to lots of the community if they occurred locally—can
we facilitate that?
• Other plan aren't ignoring consumption, and it should be part of our plan, but we need to
acknowledge that fully tracking for target purposes is difficult, if not impossible
• City of Ashland itself should rapidly become carbon-neutral. They should be an example
for the community
• No off-sets—too many have been or feel like scams
• If off-sets are used they need to be real and have proven success
• We need to rapidly detach ourselves from the fossil fuel industry(it will soon be too
unstable)
• We need to be aggressive out of the gate— so we can avoid some of the drastic changes
that have been predicted
Minutes for the Climate and Energy Action Plan ad hoc Committee
April 20,2016
Page 4 of 5
• Should we consider per-person reduction measurements?
• Per-person reductions is concerning with regards to equity—should we really expect the
same from all wealth levels?
Question 3: What would be the potential drawbacks/challenges/barriers/impacts that Ashland
would need to address or overcome for its plan to be successful?
Group came up with the following considerations:
• Political—there is no big champion of change
• No one at the City to get the community excited/educated
• Overall political apathy
• Current costs are not reflections of future costs (i.e. stop kicking the can down the road)
• Articulating the "dark future" to the community is hard—how do we make the plan not
all doom and gloom but still get the facts out?
• We need to transition away from thinking natural gas is good
• Setting policy is the key to change—this leads to community education
• The business community is important to getting the word out/success of the plan but they
are not always engaged
• Identifying groups/people with the greatest influence in the community (i.e. how do we
identify and recruit our champions for change?)
• It's an election year—we need to look for good influences and elect/support them
• Can the community (particularly the business community) tolerate decisions being made
entirely based on climate change?
• It is important to get the Chamber and business community on-board early to help them
embrace the plan
Question 4: Should Ashland set targets by scope or as a general goal?
The group had the following responses:
• Would like to see us carbon neutral 100%by 2050 but worry that it's not realistic
• The baseline year should be 2015 (as we have GHG Inventory numbers for that year)
• Want to see 85%reduction of 2015 levels by 2050 but is not sold on including
consumption as we have no real grasp on how to track it
• Want goals timeline to match the budget cycles, with a baseline start of 2015
• The typical lifecycle of a project is about five years, which means every five years is a
good opportunity to check-in and revise to keep up with new technology
• Want to be completely carbon neutral, but that might be impossible how about a range of
plus or minus 5 % of 100% of 2015 levels?
• 2022 should be the first set of targets with a goal of 45%reduction by 2030 and a 90%
reduction by 2050 (of 2015 levels)
• Syncing with the budget cycle is important
Minutes for the Climate and Energy Action Plan ad hoc Committee
April 20,2016
Page 5 of 5
• 100% reduction of 2015 levels is unrealistic. 90% is more reasonable. Agrees that 2020 is
too soon for first set of targets, but 2022 or 2023 (which ever lines up with the budget
cycle) should be the year
• Our intention is important—even if 100% is not realistic today. Not all carbon off-sets
are bad so we should consider using them to achieve our goals
• We should be pushing for the most aggressive targets possible
• Whatever our goals we need the political will and buy-in for it to succeed
• How about a mixed goal: 100%reduction but have only 80% reduction be legally
binding?
• We need to be aggressively realistic. Use 2015 as the baseline and make sure any targets
are in sync with the budget cycles
• 2015 should be the baseline, and budget cycles are important
• We're a small community who has a real opportunity to go carbon neutral by 2050
5. Timeline/ Open House
Hanks stated that he wanted to let the group see the most recent timeline. We currently have the
first open house slated for May 24th at 5:30 p.m. at the Historic Ashland Armory. Group
discussed whether they should meet on May 4th. They determined it would be a good time to
discuss the logistics of the open house, including public outreach.
6. Next Meeting
The next meeting will be May 4 at 3:30 p.m.
7. Adjournment
Meeting adjourned at 7:01 p.m.
Respectfully submitted,
Diana Shiplet, Executive Assistant
CAEP Committee Goals/Targets Discussion April 20, 2016
Question#1—Have you seen a particular Climate and Energy Action Plan that you like and could be
embraced by Ashlanders?
• Good design, well written,good visuals, clarity—Readability
• Explains the objectives
• Contains relatable categories (Home,work, community—how people can take action)
• Includes in progress and proposed actions
• Ashland population trends influence targets (low growth means more aggressive targets
• Needs a strong balance of adaptation strategies and actions
• Needs a Northwest/Oregon focus—continuity with other Oregon communities
• Should be quantified by sector
• Needs actions assigned to the City but not limited to that
• Equity, quality of life and co-benefits of actions are important—How it affects the community
and its cultural identity
• Liked having action areas (6 categories)
• Concern about including consumption in targets
• Should incorporate human health (services)
• Obejctives/Actions with timeframes for achievement
• Environmental, social and economic elements
• Targets and measurements need to be understandable (%vs.tons of carbon)
• Plan needs to have sectors, indicators and targets
• Short term targets are important
• Should include a carbon neutral goal
• Plan could/should be funded with revolving loan option (proceeds re-invested)
• Eugene—Made goals via ordinance - helps create accountability
• Needs messaging that draws in the general public
• Aggressive (slow)—exponential—start with early/small wins to prove targets are attainable
Question#2—Generally,what should Ashland's goals and targets be?
• 2010 as baseline— rather than 1990 (more standard) since 2010 data is available and ready
• Plan more important than timeline
• Most plans get to 80% by 2050
• 25-50% by 2025 or 2030 at latest
• Adjust goals each 3-5 years based on early successes
• Look at 5 year increments (34 years to 2050 so 30% reduction every ten years)
• Current stats/science mean we need to go for 100% not 80%
• Early actions have more long term impact (cumulative effect)
• Big projects take more time for public buy-in
• Early targets put pressure on the community to act (good thing)
• Consumption included in goals or not? (important to study and clarify)
• Approx$1.6 million annually to pay for consumption sector emissions in Ashland ($80/per
person annually). This is worth doing
• Off-sets to be re-invested within region when possible
• Consumption harder to measure—should it be in targets?
• Consumption and transportation are the largest local GHG sectors
• City operations should have aggressive targets—Be a leader
• 100% renewable goal—local production
• We need real reductions (not theoretical)
• Unstable fossil fuel industry—supply/price will be issues
• Climate change will be harder later—we need to do more now
• Climate neutral cities framework should be looked at
• Communicate the carbon goals by per person instead of totals
• Local vs. National trends—what can we influence locally
Question#3—What would be the potential drawbacks/challenges/barriers/impacts that Ashland
would need to address or overcome for its Plan to be successful?
• No conservation champions within City government—Need excitement and engagement (STAR
communities request was good example
• Current costs vs. future costs—Factor in future costs in current decisions
• Need to articulate "dark future"without action being taken
• Move away from natural gas
• Policy is the key to change—needs education at policy level
• Identify power structure in Ashland (political) and educate and develop champions
Question#4—Should Ashland set targets by scope (Scope 1,scope 2,scope 3) or as one general goal?
Question#5—How frequent do we want Ashland's interim targets?
• Baseline should be 2015 (lowest year in the five year GHG inventory)—Target should be 85%
below 2015 by 2050 (could include a 1-2% plus/minus factor)
• Five year increments for reassessing addresses changes in technology, regional/national policy
and large project implementation
• 2020= Near term, 2025 = mid term 2050 = long term
• Early target for 2022, 45% reduction by 2030, 90% reductions by 2050 (includes sub-target of
100%fossil fuel free)
• Plan dates should sync with City two year budget cycles
• Its all about intention and will
• Suggest legally binding(ordinance) of 80% by 2050 but the plan should include targets for 90%
• Carbon neutral by 2050
Many of these comments were generally agreed/accepted by committee members throughout the
discussion, but no specific votes or consensus was requested or reached by the group.
Cascadia should assist with goal and target draft using this information to guide the development. Also,
draft goals/target should include definitions for carbon neutral,fossil fuel free, 100% renewable and any
other target term used in the draft document.
Ashland Climate and Energy Plan: Initial Open House Plan
Draft 4/19/2016
Meeting Date: 5/24 Meeting Time: 5:30 to 7:30pm
Meeting Location: Old Armory
Anticipated Number of Attendees: 100-200
Meeting Purpose:
Host open house to capture the community's ideas and priorities for climate mitigation and adaptation
action in the city of Ashland.
Meeting Agenda:
TopicTime
5:30 pm Open House begins—welcome, refreshments
6:00 pm Presentation
6:30 pm Visit stations/talk with staff/provide feedback
7:30 pm Open House adjourns
Logistics:
• 4:00 pm: Cascadia and Jeff meet with venue staff
• 4:30 pm:Adam/City staff arrive to help with setup
• 5:00 pm: Other staff/ad-hoc committee members arrive
• 5:30 pm: Consultants, City staff, and ad-hoc committee greet attendees, be available for
questions at their assigned stations
• 6:00 pm: Presentation—Adam, Andrea, OSU
• 6:30 pm: Consultants, City staff, and ad-hoc committee back to assigned stations
• 7:30 pm: Pack up
Staffing:
Name Affiliation Station
Adam Hanks City of Ashland
Diana Shiplet City of Ashland
Rich Rosenthal City of Ashland
Claudia Alick Ad-hoc Committee Member
Roxanne Biegel-Coryell Ad-hoc Committee Member
Louise Shawkat Ad-hoc Committee Member
Greg Jones Ad-hoc Committee Member
Jim Hartman Ad-hoc Committee Member
Marni Koopman Ad-hoc Committee Member
James McGinnis Ad-hoc Committee Member
Bryan Sohl Ad-hoc Committee Member
Isaac Bevers Ad-hoc Committee Member
Sarah Lasoff Ad-hoc Committee Member
Stuart Green Ad-hoc Committee Member
Andrea Martin Consultant team
Kevin Zerbe Consultant team
Jeff Golden Consultant team
1
Presentation Outline
• Rich (5 min): Welcome, committee member call outs, Mayor/Council callouts and evening overview
• Adam (5 min): Background on why the Climate and Energy Plan is being developed now; what this
process will look like; role of community input in the process(see talking points in PIP)
• Andrea (5 min): Progress to-date
o How this builds on past climate events, how it's different(in addition to what's covered by
Adam)
o Overview of outcomes from the GHG inventory
• OSU (10 min): Climate trends analysis
o Overview of anticipated climate impacts
• Andrea/Jeff/Adam: Overview of Open House
0 5 Stations
o Orientation of each station
o (Take questions on open house, but content questions can be directed to stations)
Layout
Attendees will trickle in informally until 6:00pm,when the program begins. Attendees will be asked to
sign in upon arrival. Project team members will be available for small group conversations atone of 5
stations, along with display boards for writing comments on.
Station One —Ashland's Carbon Footprint
Description, Purpose and Need
• Community members will learn more about the city's recent greenhouses gas inventory.
• Attendees will be asked what their impressions are from the inventory:what surprised them?What
aligned with their expectations? In what ways does the information change their perception of if
and how the city should address greenhouse gas emissions?
Visual Display Boards Needed
• GHG inventory summary: pie charts, key findings
• What surprised you about the city and community greenhouse gas inventory?
• Which findings from the inventory aligned with your expectations?
• Does this information change your perception of the city's climate change impact and priorities for
reducing emissions? If so, how?
How to gather community input
• Post-it notes to share feedback
Staffed by:
• Adam/Andrea
• Ad-hoc committee members (2-3)
Station Two — How Climate Change will affect Ashland
Description and Purpose
• Learn more about how climate change could impact Ashland
2
• Ask questions of project team staff
• Attendees will be asked about which impacts they are most concerned about and why
Visual Display Boards Needed
• Climate science summary: maps, key findings
• Vulnerability assessment summary (if complete)
• Which of these impacts to the Ashland community concern you most?
• How do you think the city and community should prepare for these impacts?
How to gather community input
• Drop-in jar: which impacts concern you most (with add'I jars for other and why)
• Post-it notes: how should the city and community prepare for these impacts?
Staffed by:
• OSU
• Ad-hoc Committee members (2-3)
Station Three — How's Ashland Doing?
Description and Purpose
• Residents will be asked to provide input on what Ashland is already doing well regarding climate
action, and what could be improved
Visual Display Boards Needed
• How am I doing?—using a scale of 1 (needs work)to 5 (leading the way), rate Ashland's progress
toward reducing emissions, overall and by sector/activity(e.g., public transit, building efficiency,
solid waste management)
• How am I doing?—using a scale of 1 (needs work)to 5 (leading the way), rate Ashland's progress
toward climate resilience, overall and by sector/activity (water supply, extreme heat risks to public
health, wildfire smoke risk)
• What are you most proud of?—what about Ashland are you most proud of in terms of addressing
climate change?
How to gather community input
• Dot exercise: rate Ashland's progress, overall and by sector
• Post-it notes:what are you most proud of?
Staffed by:
• Kevin (non-City person)
• Ad-hoc committee members (2-3)
Station Four—A Shared Vision for Ashland
Description and Purpose
• Attendees will be asked to provide feedback on Ashland's priorities,vision, and goals for climate
action and preparedness.
3
Visual Display Boards Needed
• Complete the sentence:Aclimate-ready Ashland is a place where... (e.g.,there are many bike trails;
buildings have the most energy-efficient technologies; people can access healthy, local food, etc.)
How to gather community input
• Post-it notes (or write on dry-erase board with picture?)
Staffed by:
• Jeff
• Ad-hoc committee members (2-3)
Station Five—Taking Action
Description and Purpose
• Attendees will be asked to provide ideas for taking climate action in Ashland.
Visual Display Boards Needed
• Screen for word cloud: What do you think Ashland should do to address climate change?
How to gather community input
• Interactive word cloud—text/Twitter submission, or on laptop?
Staffed by:
• Ad-hoc committee members (2-3)
Other Tables
• Welcome table with sign-in sheet, blank name tags, comment cards, handouts
• Table with refreshments
Materials/Assets—Ashland staff will bring unless otherwise marked.
• X stacks of comment cards
• Post-it notes with different colors
• X sign-in sheets (double sided)
• X easels
• X big round tables (X stations)
• X small round tables near the seating(for attendees to fill out the surveys)
• X chairs
• X display boards
• Signage for each station (numbers for stations)
0 A-frames(Open House sign)
• Laminated arrows for A-frame signage
• X pens (10 for each station and X for others)
• 2 boxes of markers
0 Project Team name tags(logo, name,title)
• Blank name tags(for attendees)
4
• Refreshments
• Cameras
• Projector and laptop cords
• Laptop with presentation
• Table cloth (1 per station)
• Door signage (on all doors, name and logo)
• Long extension cords
• Tape
• Box(es)to receive anonymous comment cards?
• X sandwich boards
Handouts
• X Open House flyers (map of stations and brief descriptor of each station)
Notification
The open houses will be advertised April 25-May 25 (see PIP).
Specific listserves, community websites, and calendars that will be informed include the following:
Calendar
Work back plan
Date Action Who
4/13 Send Adam open house meeting plan and flyer Cascadia
4/25 Finalize open house plan and flyer; draft email Cascadia/Adam
announcement
4/25- Distribute flyers/post"save the date" on local Ad-hoc committee
I istse rves
4/25-5/9 Draft visuals for open house Cascadia
5/11 Receive comments on visuals Adam
5/11 Send press release to newspapers; put up flyers Adam/ad-hoc committee
5/17 Send reminder"save the date" emails Ad-hoc committee
5/24 Open house All
5
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The City of Ashland is hosting three consecutive open houses to help guide the
direction of the City's first ever Climate and Energy Plan, and we need your help.
The plan will focus on community needs and priorities to reduce greenhouse gas
emissions and help Ashland prepare for a changing climate.
Please join us to learn, provide input, and chat one-on-one with the project team and
the Mayor-appointed committee.
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Learn about Ashland's climate Learn potential strategies and Review the draft Climate and
footprint and potential climate actions to address climate Energy Action plan and let us
impacts, and tell us your vision change in Ashland, and tell us know what you think.
for climate action in Ashland. which are most important.
*208 Oak St (Oak& B Streets)
'A Z11
For more information about this event or to learn about other community
involvement events and opportunities, go to www.Ashland.or.us/climateplan
OF or contact Adam Hanks at 541-552-2046 or adam.hanks@ashland.or.us.
ASHLAND
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The City of Ashland is hosting three consecutive open houses to help guide the
direction of the City's first ever Climate and Energy Plan, and we need your help.
The plan will focus on community needs and priorities to reduce greenhouse gas
emissions and help Ashland prepare for a changing climate.
Please join us to learn, provide input, and chat one-on-one with the project team and
the Mayor-appointed committee.
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Learn about Ashland's climate Learn potential strategies and Review the draft Climate
footprint and potential climate actions to address climate plan and let us know what
impacts, and tell us your vision change in Ashland, and tell us you think.
for climate action in Ashland. which are most important.
*208 Oak St (Oak& B Streets)
'A Z11
For more information about this event or to learn about other community
involvement events and opportunities, go to www.Ashland.or.us/climateplan
OF or contact Adam Hanks at 541-552-2046 or adam.hanks@ashland.or.us.
AS H N D
CITY OF
ASHLAND
Memo
DATE: May 2, 2016
TO: Climate and Energy Action Committee
CC: Cascadia Consulting Group
FROM: Adam Hanks, Administration
RE: Climate Action Open House Outreach
Consistent with the Public Involvement Plan developed by Cascadia Consulting, outreach efforts are
underway for the first open house scheduled for May 24, 2016. Included in your meeting packet are two
draft options for final selection for the outreach flyer. This flyer will be used by Cascadia, City staff and
committee members to distribute electronically and in paper form to as many different communication
channels as possible.
Additionally, Cascadia has developed an embedded email version of the flyer(pdf attachment not
required) to use to post directly in the body of email messages, onto pertinent listserves, online calandars
and other electronic outlets. City staff will utilize this in its outreach efforts to all current City
commission members, City staff, City web site/Fac ebook/Twitter and meeting/event distribution email
database members.
A formal press release has also been developed and will be distributed to the City's media outlet list.
This typically generates requests for both print and on-air interviews. To maximize this opportunity, a
media relations team made up of interested and media savvy members of the committee would be idea.
Likely tasks include on air interviews with local TV stations, radio interviews with JPR and print
interviews with the Mail Tribune/Daily Tidings and others.
The overall goal of the effort is to put this consistent messaging content in the hands of the committee to
greatly extend the outreach efforts across as many channels as possible.
City of Ashland
ADMINISTRATION DEPT Tel:541-552-2046 .
20 East Main St Fax:541-488-5311
Ashland,Oregon 97520 TTY: 800-735-2900
www.ashland.orms
adamgashland.onus