HomeMy WebLinkAbout2018.07.19 CEAP Implementation Agenda Packet � � I CITY Of
ASHLAIVD
ad hoc CLIMATE AND ENERGY ACTION PLAN IMPLEMENTATION COMMITTEE
Thursday, July 19, 2018 15:00 PM —7:00 PM
Siskiyou Room, 51 Winburn Way
Meeting Goals
❑ GIVE INPUT and APPROVE on current Empower Ashland proposal.
❑ GIVE INPUT and APPROVE on draft newspaper article.
Meeting Agenda
Call to Order (5:00pm)
1. ASSIGN roles for timekeeper and action item keeper (5m, 5:00 - 5:05)
2. CHECK IN —SHARE your answer to "check in" question (5m, 5:05 - 5:10)
a. Which of the recent articles did you find most thought provoking? Or, which introduced
you to new information? (links below for reference)
b. http:/lwww.neep.or� blog codes-cryptids-and-creatures-common-myths-energy-codes-world
c. https:!/www.bloomberg.com/news/articles/2018-07-08/u-k-plans-investment-boost-for-
electric-car-..........................................................................char�in�-points
d. http://www.�reenbuildin�advisor.com/blobs/dept/musings/energy-modeling-isn-t-very-
accurate
e. https://�rist.or�/article/most-paths-to-a-dean-enemy-future-start-the-same-way
f. https://rmi.or�/insight/the-economics-of-electrifying-buildings/
3. RECEIVE Public Forum input (10m, 5:10-5:20)
4. Consent agenda (5m, 5:20 - 5:25)
ANNOUNCE next regular meeting is scheduled: Thursday August 16th, 2018
REVIEW meeting Look-ahead
July— Empower Ashland planning.
Aug — Discussion of long term commission structure proposal / Review and evaluate new
website tools.
Sept— Final Recommendations of long term commission structure/
APPROVE meeting minutes from 6/21/18
Preparation: Review attached minutes from 6/21/18
'CITY Of
ASHLAIVD
5. RECEIVE updates relevant to CEAP Implementation (10m, 5:35 - 5:45)
Council Liaison update
Commission Liaisons
Staff Update
6. GIVE INPUT and APPROVE on current Empower Ashland plan. (45m, 5:45— 6:30)
Background:
Empower Ashland is the public outreach and communication plan for the CEAP. The actions
identified in the current version of Empower Ashland include:
Strategy 1: Create an online presence for Empower Ashland.
Action 1.1 Create an Empower Ashland webpage or website.
Action 1.2 Create and deliver an Empower Ashland social media campaign.
Strategy 2. Use printed and complimentary media to elevate public awareness of the CEAP.
Action 2.1 Develop and distribute an informational Empower Ashland postcard or mailer.
Action 2.2 Develop and distribute educational correspondence to target audiences.
Action 2.3. Identify and highlight community stories that demonstrate a range of possible
actions.
Action 2.4 Coordinate, develop, and publish an article series that walks citizens through the
theory and practice of taking climate action in Ashland.
Strategy 3. Facilitate public actions that engage the community with the CEAP and encourage
community action.
Action 3.1. Develop and deliver a talk and/or presentation to explain the CEAP.
Action 3.2. Facilitate public events to increase engagement in community climate action.
Focus questions:
a. Does committee generally approve of draft plan as written?
b. Does committee have specific feedback on identified actions and goals?
c. Do individual committee members want to participate in development or delivery of
specific actions? If so, who would like to volunteer their time, and for which actions? (Stu
can list some specific potential needs.)
Preparation: Review Draft Empower Ashland outreach and communication plan.
7. GIVE INPUT and APPROVE draft CEAP newspaper article (15m, 6:30 - 6:45)
James will summarize the article and group will provide input.
Focus questions:
a. Does committee generally approve of draft plan as written?
ASHLAND
8. Optional (Time permitting): Preview of new webpage content and tools. (10m, 6:45-6:55)
9. ADJOURN
Attachments in Packet:
1. Minutes from last meeting
2. Draft Empower Ashland Plan, revised July 2018
3. Meeting Evaluation results from last meeting
Ad hoc Climate and Energy Action Plan Implementation Committee
Charge and Scope of Work:
The Ad-Hoc Climate and Energy Action Plan Implementation Committee shall be charged with the
following scope of work:
- Review, provide input and make recommendations as appropriate on the following:
• Development of benchmarks and indicators for identified actions within the Climate and Energv
Action Plan.
• Phase I implementation plans presented to the committee by staff.
• Co-benefits and equity considerations for all phase I action implementation.
• Development of measurement and reporting protocols and systems.
• Development of a public outreach and education plan for the Climate and Energy Action Plan
and its implementation progress
• Coordination and communication structure between Climate and Energy Action Plan ad-hoc and
other existing City Advisory Commissions in Climate and Energy Action Plan implementation
• Long term structure and format for citizen advisory role in Climate and Energy Action Plan
implementation
- Review, analyze and address public input received by the committee.
Em power Ashland.0
An Outreach Strategy and Communication Plan
for CEAP (Ashland's Climate and Energy Action Plan)
Ashland's Climate and Energy Action Plan (CEAP)
The impacts of climate change will have tangible effects on public health and quality of life for
Ashland's residents and visitors. To minimize harmful impacts and play our part in curbing
global carbon pollution, the community of Ashland created a comprehensive Climate and Energy
Action Plan. This plan lays out a foundation for the City of Ashland to reduce its emissions and
improve its resilience to future impacts of climate change on its environment, infrastructure, and
people.
The Problem
Climate change is already affecting Ashland and the surrounding region, and its impacts are
projected to become more severe in the coming decades. In addition to the direct dangers of
wildfires, flooding, and extreme weather events made worse by climate change, secondary
effects of more extreme temperatures, snowpack declines, and wildfire smoke include health and
livelihood impacts to sensitive and exposed populations, heightened threats to species and
habitats, and consequences for local natural resources and economies such as agriculture,
outdoor recreation, and tourism.
In March, 2017, the City of Ashland adopted a comprehensive Climate and Energy Action Plan
(CEAP) with ambitious goals. Ashland has awell-informed, passionate citizenry that developed
the CEAP. There are still barriers to citizen action, such as lack of awareness of the plan,
information overload, uncertainty of which action to take, and lack of financial resources.
Significant and sustained public involvement is required for the CEAP to succeed. Many
Ashland residents are not aware that the community has adopted a Climate and Energy Action
Plan(CEAP), which puts the success of the plan at risk.
The Solution
Ashland residents will learn about the climate plan, calculate their carbon footprints, and
engage in direct action to seduce their emissions.
Empower Ashland Outreach Strategy 2017-2018
Desired Outcomes
Empower Ashland aims to catalyze one primary goal: significant and sustained public
involvement in local climate action. The measurable objectives to be met in the 2018-2019
calendar years are:
I Build an online presence for Empower Ashland, including a webpage and social media
campaign and use it to broadly engage residents. (KPI11� :I` IIIIW "ii ll�U ii)iiebi a : i1 :
Use print and online media to engage all Ashland households and target audiences.
�31. Facilitat I ,e public events and meetings that educate residents and encourage engagement.
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Strategies and Actions
The following Strategies and Actions are suggested as a foundation for Empower Ashland, they
include the development of online resources, print media, public events, and community stories.
Strategy 1: Create an online presence for Empower Ashland.
Action ®1. Create Empower Ashland webpage or website.
Desired Outcome Ashland community has access to and makes use of a centralized
information resource to learn about the climate plan. The website is
focused on education, taking-action, and sharing community climate
stories. Messaging for target audiences is also incorporated into the
website.
Audience Ashland-wide population, incorporating primary and secondary
messaging as outlined in the "Audiences" section below.
Timeline Website online Fall, 2018
Channel New, standalone website
Lead/Group TBD, CoA or sub-out
Progress City CEAP pages have been drafted. Empower website needs full
development.
Metric Number of unique website visitors, goal?
Action 1.2. Create and deliver an Empower Ashland Social Media Campaign.
Desired Outcome Educational social media campaign is focused on highlighting CEAP
and community goals, pathways to community action, inspiring
stories, and news. 3-4 posts per month result in consistent
engagement. Social media posts include content developed for
Empower Ashland, such as infographics and local news, as well as
relevant climate and other information related to CEAP.
Audience Ashland-wide population, incorporating primary and secondary
messaging as outlined in the "Audiences" section below.
Timeline Fall 2018-Fall 2019
Channel Preferred social media pathways. (Create new account for CEAP? Or
use CoA account)
Lead/Group TBD, sub-out
Progress Draft RFP in process
Metric Unique views, follows, or post engagement, goal of 5,000 Oregon
views in 2018-2019.
Strategy 2. Use printed and complimentary media to elevate public awareness of the CEAP.
Action ®1. Develop and distribute an informational Empower Ashland postcard or mailer.
Desired Outcome An informational postcard is developed and mailed to all Ashland
residents to educate those who may not normally be online.
Specifically, residents will be asked to:
1. Read the CEAP executive summary,
2. Evaluate their household carbon emissions
3. Identify actions that will reduce their emissions
4. Share their personal stories of Climate Action on the
Empower website (see Action 1.1 and Action 2.3).
Audience All Ashland residents
Timeline Fall 2018
Channel Web, utility bill insert, events, through partner organizations, social
media
Lead/Group Develop—TBD, Distribute—CoA UB/Stu
Progress --
Metric Number of pieces mailed and distributed, goal= 5000?
Action 2.2. Develop and distribute educational correspondence to target audiences.
Desired Outcome Educational correspondence is developed and delivered to targeted
audiences to help them understand their importance as key decision
points and influencers.
Audience Identified target audiences and secondary messaging, as listed below.
Timeline Winter 2018
Channel Direct engagement, LISPS
Lead/Group TBD
Progress
Metric Number of points of contact, goal= 30?
Action ® ® Identify and highlight community stories that demonstrate a range of possible
actions.
Desired Outcome Stories of community climate action are distributed through print and
online media to demonstrate a range of climate solutions and
highlight the actions of local climate champions and community
members.
Audience All Ashland residents
Timeline TBD
Channel Web, social media, print media, RVTV, or film?
Lead/Group TBD
Progress
Metric Number of articles, goal= 6
Action 2.4 Coordinate, develop, and publish an article series that walks citizens through the
theory and practice of taking climate action in Ashland.
Desired Outcome A series of articles is published, helping residents understand the
practice and importance of taking climate action in Ashland.
Audience All Ashland residents
Timeline CY 2019
Channel Local newspapers
Lead/Group TBD
Progress
Metric Number of articles completed. Goal= I article series (in 3-5 parts)
Strategy 3. Facilitate public actions that engage the community with the CEAP and encourage
community action.
Action ®1. Develop and deliver a talk and/or presentation to explain the CEAP.
Desired Outcomes Develop and deliver a presentation to explain the CEAP to general
audiences and aligned groups. Additional content developed to speak
to targeted audiences as needed. CEAP representatives are trained to
deliver presentation.
Audience Ashland-wide population, incorporating primary and secondary
messaging as outlined in the "Audiences" section below.
Timeline Develop
Channel Public meetings, online version after development.
Lead/Group Stu/ CEAP committee members?
Progress
Metric Number of CEAP presentations. Goal of 12 in 2019?
Action ® Facilitate public events to increase engagement in community climate action.
Desired Outcome Facilitate special events, such as the NW Eco Challenge, a workshop
series, or presentation series to increase participation in community
climate action.
Audience All Ashland residents.
Timeline Fall 2018, Fall 2019
Channel Social media, web
Lead/Group CoA-Stu
Progress Not started
Metric Number of events/participants. Goal of 10 events in 2018-2019?
Audiences
• The general audience for this campaign includes all residents of Ashland.
• The targeted audiences for this campaign were selected by the CEAP Implementation
committee in May, 2018:
1. Local HVAC, Plumbing, and General Contractors
2. Ashland Youth
3. Local Car Dealers
4. Ashland Homeowners
Roles
The City of Ashland will develop the campaign, print materials as needed, and coordinate
outreach efforts, and serve as the central hub of information. City Departments, Committees, and
Commissions will provide additional support in delivering outreach. Community partners listed
in the "stakeholders" section below may also relay messaging.
Primary Messaging
The core message for this campaign is:
"Empower Ashland"
"Empower" is a suggestive action verb that conveys
1. giving (someone) the authority or power to do something.
2. making (someone) stronger and more confident, especially in controlling their life and
claiming their rights.
"Power" is embedded within the message and conveys complementary meaning:
1. the ability to do something or act in a particular way.
2. the capacity or ability to direct or influence the behavior of others or the course of events
3. physical strength and force exerted by something or someone.
4. energy that is produced by mechanical, electrical, or other means and used to operate a
device.
Secondary Messaging Concepts
Variants of the core message allow for a versatile communication campaign which can be
tailored for specific audiences. For example, outreach to key influencer groups could include the
following variants of"Empower Ashland":
1. "Empower Savings" - General contractors, HVAC, Rental property owners, Renters
2. "Empower Comfort" - Home owners, Realtors
3. "Empower Innovation" - Business owners
4. "Empower Your Future" - Local Youth
Additional message variants:
1. Empower People
2. Empower a Legacy
3. Empower Change
4. Empower Renewables
S. Empower Yourself/The facts
6. Ashland Empowers... efficient buildings/ low carbon transportation/
Communication Channels
City-Owned
• Online channels
o City website
o CEAP webpages
o Empower webpage (to be built)
o News releases
• Print channels
o City Source newsletter(Aug, Oct, Dec, Feb,April, Jun)
• Direct channels
o Targeted letter writing
o Public meetings/workshops
o Tabling events (4th of July, etc.)
Earned Pathways
• Distribution to partner networks
o Ashland Chamber of Commerce
o Ashland Climate Team
o Pachamama/Drawdown
o SOCAN
o SOU
o OSF
o ASD
Paid Pathways
• Marketing/social media consultant
• USPS direct mail
Campaign Stakeholders
City of Ashland
Conservation Division - Campaign manager
Ad-hoc CEAP Implementation Committee
Conservation Commission
Community Partners
Existing CEAP Communications:
• GHG Inventory 2015
• CEAP Plan, Exec Summary, and Action List 2017
• CEAP Progress Report 2018
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DRAFT MINUTES FOR THE ad hoc CLIMATE & ENERGY ACTION PLAN
IMPLEMENTATION COMMITTEE
Thursday,June 211 2018
Siskiyou Room, 51 Winburn Way
Call to Order-
Councilor Stefani Seffinger called the meeting to order at 5:03 p.m.
Councilor Stefani Seffinger, Cindy Bernard, Ben Scott, Pat Acklin, Les Stone,James McGinnis, and Rick
Barth (arrived at 5:05 p.m.) Shannon Downey (arrived at 5:36 p.m.) Chris Brown and Jordan Ely were
absent. Staff member Stu Green was also present.
New committee member Les Stone introduce herself and explained her background. Other committee
members also introduce themselves and their backgrounds.
Assign roles for timekeeper and action item keeper-Cindy Bernard, committee member volunteered to
keep time and Pat Acklin, committee member volunteered to be the action item keeper.
Check In—Share your answer to"check in" question- The committee discussed what CEAP action that
they have been thinking about recently and how implementation would affect their daily life. The
committee started by looking at building efficiency, inducing efficient appliances, and windows. Related
to this was a discussion on how these actions would affect and better quality of life with the lowering of
power bills, lowering of greenhouse gases and a more comfortable home.The committee also discussed
the strategies of education, community outreach and overall community awareness and the importance
of the CEAP plan with an emphasis in looking at carbon footprints.Also looked at was waste including
food waste, consumption and the 8%target made by the city in relation to social equity. The committee
additionally considered the use of electric and hybrid vehicles in this discussion as well.
Councilor Seffinger invited all to the installation of a new public art piece, Elevation on July 6t" at 4:00
p.m. Elevation focuses on efforts in the watershed and the environment.
Public Input
Ray Mallette/314 Luna Vista Street- Spoke to the co-benefits of the CEAP plan and mitigations related to
this including reducing greenhouse gases and getting clean energy sources. He also noted equity and that
do this adaptation is needed inducing helping with funding for all. He added that this mitigation actions
would need financing a point that has not been discussed.
Huelz Gutchen/2253 Highway 99-Spoke to the bike friendliness of Ashland in relation to consumption and
the dangers that bicyclist face on the road. He also discussed the CO2 leakage from fracking wells. In closing
he noted educational articles that he sent to committee.
Approval Consent Agenda
Discussion:Bernard/McGinnis m/s the approval of meeting minutes for May 11,2018. Voice Vote:All
Ayes. Motion Passes.
Councilor Seffinger noted the look ahead for the next committee meeting on July 19t" 2018. Upcoming
agenda items included Empower Ashland planning and discussion of long term format and structure of the
committee.The committee discussed that the topic of Empower Ashland would be a recurring item with a
focus on specifics of developing a plan.
Updates relevant to CEAP Implementation Council Liaison Update-Councilor Seffinger communicated that
Kelly Madding would be the next City Administrator and the work that that the Council is doing on
affordable housing.
Commissions Reports
• Tonya Graham gave an explanation on the overlapping work of the Wildfire Mitigation
Commission including a new ordinance that will have its first reading in July.The commission she
added has been looking for places of overlap with other commissions,the CEAP plan being one of
the major places.The Wildfire Mitigation Commission wants their plans to be complementary and
integrating to plans of the CEAP committee. Graham also noted the discussion of equity around the
to be presented ordinance adding that this ordinance surrounds new building and major remodels
standards, including plant location, roofing materials and overall updated safety requirements. A
discussion is being had about the possibility of including funding for lower income defensible space
work through grants. Graham also indicated a list of recommended plants that will also be
available in July, a list that has be integrated with conservation. Seffinger noted that a process for
assessment of plants is something that could be integrated in, in the future. Graham added that
the commission is working on a program to help citizens address what they can do around their
home to help minimize the risk for fire beyond what the Firewise program currently offers.James
McGinnis, committee member asked what if any parts of the CEAP plan would be mentioned in the
new ordinance, as these specific items would support the implementation of the CEAP plan.
Graham and Stu Green, Staff Member noted that reference to this was only made in the staff
report but not in the ordinance itself. Graham noted that she would this feedback back to the
subcommittee. Green also suggested that drafts be circulated to the CEAP committee for review, it
was also mentioned that a link to this new language was also in this month's committee meeting
packet.
• James McGinnis, describe presentations for reusable resources that has been presented to the
Conservation Commission and how this directly relates to CEAP. He also explained that the
commission also has four subcommittees including energy conservation, renewable energy,water
and waste prevention. The commission he explained is looking at what already being done as to
not overlap with the work of other committees, he noted that one of these items was 10 by 20. He
also added looking at what can be done to support the CEAP committee as it becomes a
commission. He ended by speaking about the commissions Sneak Preview articles.
• Shannon Downey, committee member spoke on the Forest Lands Commission noting the
problematic areas in relation to fire including steep areas and erosion, adding that some areas are
very close to areas of private lands and the watershed. There is also talk by the commission of
ditch and TO pipping in relation to fire danger. In regards to concerns on the possibility of loss of
trees, Downey noted that the commission sees vegetation as manageable. She also discussed the
leaking water that some areas have been benefiting from.The goal she noted was to landscape
and management in relation to what the climate is.The commission has also heard concerns about
the cost of enclosing the TO would not benefit the savings in water.
Alkin responded to the above discussion by McGinnis adding the existing resources of people and other
commissions should be used to the benefit of CEAP. She stated that CEAP should not recreate items and
that these items should be supported and advanced. Downey also added that the Forest Land Commission
is aware of the effects of climate change and that this area that is already being worked on, by the
commission as the focus has been forest lands but that the principals can extended. Councilor Seffinger
also noted the overlapping working that is being done by the Chamber in regards to Healthy Cities and the
Wellness committee. She added the committee that this committee was an Ad Hoc that was responsible to
come up with ideas and recommendations as to what the next steps are.
McGinnis spoke to the committee about Sneak Preview articles and future articles for the publication that
are in relation to CEAP.The article he noted gave an updated on the current CEAP plan, stating what has
been done already and what will be done in the future. He added that he would like to work with others on
the committee to draft a 700-word article that would be then presented at the next CEAP committee
meeting. Ben Scott, Committee Member, and Downey stated that they would both like to help. Alkin
asked if it has been suggested to share these articles with more conventional media and urged the
committee to look at the Daily Tidings for a regularly feature article as an option. McGinns added that this
was an excellent point on the subject of outreach.The committee also discussed what the top
communication methods were within the community. Green suggested that McGinnis coordinate those
wanting to work on this project. McGinnis added the group would try to have something back for Green's
review and comment in the next two weeks.
Staff Updates
Green highlighted items that he has been working on.These included:
- Dialogs with Rocky Mountain Institute on housing standards and net zero policies.
- The next round of inventory to be moved to the dashboard.
- The CEAP website content development.
- The Empower Ashland Plan.
- EV Chargers moving to a payment platform on july 9t". It was also noted that signage has been
placed to notify of this change.
The committee noted the amount of work that Green has and that subcommittees could also be
formed for this type of work on other commissions.
Rick Barth, Committee Member, Les Stone, Committee Member, McGinnis and Downey stated
they would be able to help with reviewing content for the website and Empower Ashland.
Alkin also suggested the idea of sending out specific one time tasks and the utilization of committee
members and city staff. Green noted that the plan did reflect departments and use of City Staff and that he
is now working on the workflow of this. Councilor Seffinger also noted that the City is understaffed and
that a better a focus is needed. Green ended by noting that committee members can contact him for
updates on action items.
DISCUSS Equity criteria for CEAP Implementation
Green directed the committee to packet noting that equity is throughout the plan and those items with co-
benefits are to prioritized more highly. He added that these would be the two lenses that items would be
worked through as implantation began and he wanted to make sure that these were sufficient. The
committee discussed the broad terms of the plan and what is required for analysis. Green asked the
committee if this was something that they would want to recommend as a council communication level
action for it to be used as a checklist for items in the plan. Green pointed out that currently there is no
place to highlight CEAP goals in council communications.The committee also looked at what the format of
such a list would be and if all items would have to be checked off before any policy would be allowed to
move on, as this could be problematic.The committee moved on to discuss other items and details that
could be added to the equity considerations list, one being age and youth.
Green gave an example of a current polies that could be discussed as the wildfire ordinance, housing
efficient standards, renewable energy certificates, carbon offsets, EV charging, electric vehicle incentives
and payer funded renewable energy projects. He suggested looking at the suggested list and focusing on
items such as disproportion impacts, shared benefits and accessibility issues as example. Every item he
added with a number attached to it should be evaluated prior to becoming a policy. The committee
decided that they wanted to discuss the items as one group and begin looking at the suggested list by
looking at housing efficient standards for all housing. Green noted that this discussion would be different
then the CEAP plan, as it focuses on low income housing.The committee further discussed this document
and suggesting looking at utility programs at a sliding scale,working with owners of housing versus renters.
Green suggested the committee a focus on mid to low income housing for during this conversation.The
committee took this suggestion and being using the suggested list keeping in mind that this would be list
that would help guide policy adjustments.The discussion took into consideration costs related to efficiency
standards and local aid programs that help. In addition, the committee looked at the aim of where polices
for housing efficiency standards would be focused on such as new building and the impact to low income
housing costs being given to renters as zoning is also changing.The committee focused on what incentives
programs and grants that would provide sufficient housing that is affordable and efficient including
retrofits through an energy program contract. Such programs noted by the committee were earth
advantage, energy star and smart build for builders building rentals. Another item discussed in relation to
disproportion impacts would be negative impacts for those in low to moderate housing as this would not
be aimed at those in other income levels. In addition,the committee looked at was the demand side
solution burdened to those effected by the policy.
The committee continued by looking at how this would effect policy and how risks could be mitigated,
what tools could be listed to mitigated the impacts and from there programs can be created including
those unintended, as well as costs. It was suggested to begin by calling organization to create a list of what
programs could be used as tools to help with impacts.
It was surveyed by the committee the labor intensity of the amount of items that would be need to be
gone through for each topic based on the suggested equity list. Green and the committee noted the NEPA
concept and also suggested to the committee that he was looking to see if this lenses was complete in
relation to the activity.The impact of this activity was noted as far reaching and including considering
vulnerable communities.The committee added that this could be used to help look at policy and solutions
when gaps are identified. Overall the committee noted that this was a good start. Green added that based
on that this would be referenced in CEAP progress reports and noted that the impact of the CEAP goals on
the Council Communication template.The committee expressed concerns that adding this to Council
Communication template would add more bureaucracy.The CEAP plan it was noted should not be used as
one that fixes all problems and that as a committee there will only so much energy for Council items with
the focus needing to be on items that reduce greenhouse gases.The committee also looked at the idea of
some items being combined and the list being made smaller. Green noted that based on this suggestion
that this could be possibly be a research project with the list being simplified. Concern was also given to
focusing on what other committees could provide options for possible mitigation and the what the
Council's role would be an equity evaluation template and the policies on equity. Green noted that one of
the committee's goals was to create process. Overall the committee looked at a simple formula by stating
the use of the question, how does a given CEAP action impact and effect vulnerable populations from an
economic, social and environmental perspective. McGinnis noted that he would be interested in helping on
a list consolidation. Green ended the conversation by asking the committee if they would like further
discuss the use of looking at equity, as this was important in the past.
Review Draft CEAP Outreach and Education Strategy and GIVE INPUT as appropriate
The committee began by discussing the carbon calculators.The committee looked at calculators from cool
climate and discussed the different versions that are offered noting the awareness and action that it
brings. The committee further discussed licensing a product and that there are drawbacks to what the
calculators offer.The committee went on to consider creating their own simpler version that fit with the
community with already collected city data being added. It was also suggested that a table be set up for
First Fridays with a handout on ways to reduce carbon foot print, a hand out on carbon calculators with an
attention to be given to what could be done to connect with families. Another thought was connecting to
local hotels using cloth bags with Empower Ashland on it and local stores. Green stated that many of these
ideas could be added to the outreach plan.
CHECK OUT—DISCUSS meeting process
Green noted that the after meeting survey seems to be working well for committee members.
Adjournment
7:01 p.m.
Action Items
• A small group will meet and create an educational article (Sneak Preview. etc.)that fits the plan
presented by Jim McGinnis. Ben will meet with Jim to work on this.
• Another small group (Rick and Les)will meet with Stu to review and work on the messaging for
Empower Ashland. Others expressed willingness to review this work.
• Jim McGinnis volunteered to work on consolidating and reducing the list of equity considerations
from the City of Portland found in the CEAP for use evaluating actions addressing CEAP
implementation and for the City in general.
• Rick Barth is working on a carbon calculator that is simple and more applicable to Ashland and will
meet with Stu to discuss the possibilities.
Respectfully Submitted,
Natalie Thomason,Administrative Assistant
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9
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Ari,infb riiiiat,ive'fiirst'iiiieeting.,I ri of a iim aj or to,oth extractfori,just,a fee w hours p riiior to,the s,ta rt, I sitla yed ui,Adlll we
fi iii i s Ili&d.,The,,gill'ou 1,3 ap plea ii'�s ded[1c,ated a ilid enga,ged a ilid 111iii pil ea se,,,,c]to 11,iiave th i s opp ortunility to,iii4ke a d iffereill,ce.
I I h i ri k t I'i cat it i s"a sha ii"i;,e,that weca ri i' of 1-tialve sub-coni rnitt"lees-A peilma ii it C,EAP Garii ni i s sioii need s to be,,
estab I i s hed,'a ri; Wit h i in'th at dharterl,flie relati on shl i p that thi s cociiimi ssio i,i wi I I have,w1th ncther,&&mm i s si,ori;,s. I Ili i ri k
th atthe,Ccri slervation Coni rniss i on sh,OL11d be Ira ri sfbrrri�ed i n;,Ao a perii,iarient GE"AP c ncrri�r-n i ssicri,a 1i d an"uversight"'
body,be estabIlished fbill-high, Levell E'.AP review arid iii,e,c�oimi,-ti i,i t ioins uin year,sInc-c,ome-