HomeMy WebLinkAbout2019.05.22 Conservation Commission Agenda Packet ASHLAND CONSERVATION COMMISSION
Meeting Agenda
May 22, 2019—6:00-8:00 PM
Community Development Building, Siskiyou Room
51 Winburn Way
L (6:00) - Call to Order
1.1. Assign Time Keeper
2. Consent Agenda
2.1. April 24, 2019 Meeting Minutes
3. Announcements (10 min)
31. Next Regular Meeting: June 26, 2019
3.2. Upcoming Sub-committee meetings
3.3. Other Announcements from Commissioners
4. (6.-10) - Public Forum to be evenly divided by public wishing to speak(10 min)
5. (6.-20) - Reports/Presentations (20 min)
5.1. Net Zero Laurel Street Cottages—Mark Knox
6. (6.40) - Old Business (60 min)
6.1. Commission Monthly Column in Sneak Preview(5 min)
• July—Paper Reduction Use(Moore—May 13)
• August—Virtual Net Metering(Green/Beigel-Coryell—June 17)
• September—Climate Equity(Koopman/co-author from community—July 15)
• October—CPAC Joint Commission article(McGinnis/CPAC members—August 19)
• November—Leaves and Composting Options (Rosenthal—September 16)
• TBD—Pilot program for Straws on Demand,Jukebox Electric Car Charger, and addressing
consumption emissions articles.
6.2. Sub-committee updates (10 min)
• Water(3 min)
• Waste Prevention(3 min)
• Air Quality(3 min)
6.3. CEAP Outreach&Marketing Discussion(45 min)
• Review CEAP Outreach and Marketing Questions (5 min)
• Review CEAP from Outreach and Marketing Perspective (10 min)
• Review Empower Ashland(10 min)
• Circle back to Stu's questions with Discussion/next steps (20 min)
7. (7:40) - New Business (15 min)
7.1. Goal Setting Discussion
8. (7.-55) -Wrap Up (5 min)
8.1. Items to be added to next agenda
• Plastic Wrapped Marketing Papers Discussion-Hanks
• Council Liaison Update-Akins
• BPA Update -Hanks
• Public Meeting Law-Hanks
• City Operations/Administration—Hanks/Green
CITY O F
SHL A N
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DRAFT Minutes for the Conservation Commission
April 24, 2019
Page 1 of 4
DRAFT MINUTES FOR THE CONSERVATION COMMISSION
Wednesday,April 24, 2019
Siskiyou Room, 51 Winburn Way
1. Call to Order
The April meeting of the Conservation Commission was called to order at 6:00 p.m. by Vice Chair
Roxane Beigel-Coryell. Commissioners Risa Buck, Larry Cooper,Marion Moore, Jamie Rosenthal,
Bryan Sohl were present. Commissioners Marni Koopman, James McGinnis, and David Sommer were
absent for the beginning of the meeting. Staff members Stu Green, Julie Smitherman, and Kevin Caldwell
were present. Councilor Julie Akins and staff member Adam Hanks were absent.
As this was Cooper's first meeting since being appointed, each Commissioner and staff introduced
themselves.
2. Consent Agenda
2.1. March 27, 2019 Meeting Minutes
Beigel-Coryell asked for any corrections on the March 27, 2019 meeting minutes. Buck moved to
approve the minutes as written with Moore providing a second. After no discussion Bei el-Coryell called
for a vote. Cooper abstained from voting as he was absent from the previous meeting. All other present
members voted in favor of approving the minutes and the motion passed.
3. Announcements
3.1. Next Regular Meeting:May 22, 2019
Beigel-Coryell announced that the next meeting will be held on May 22, 2019 and asked the Commission
to let the Chair and staff know if anyone would be absent. Sohl and Green stated that they will not be able
to attend the next meeting. Rosenthal might be absent for the next meeting as well.
3.2. Upcoming Sub-committee meetings
No Sub-committee meetings are currently scheduled.
3.3. Other Announcements from Commissioners
Sohl announced that he will have to leave the meeting early. Cooper brought up that as the City is in the
middle of the budget process it is important for all to read and engage in the budget document and budget
message. Rosenthal reminded the Commission of the Annual Household Hazardous Waste Event on
Saturday, May 4 from 8 a.m. to 4:30 p.m. at the White City Transfer Station. On the same day at the
Valley View Transfer Station,the Annual Firewise event is being held. Residents of Ashland(ID needed)
can bring debris that can be ignited to drop off. Rogue Valley Bird Day will be held on Saturday, May I 1
from 8 a.m. to 12 p.m. at North Mountain Park. The theme of Bird Day is"protect birds: be the solution
to the plastic pollution".
Green announced that May is Bike month. He is also encouraging Ashland residents to fill out the Home
Energy Audit Tool,which can be found at"a"s h"I a"n.. . ®. . .a,q.._ �.c o. . The tool takes around five minutes to
complete, gives residents recommendations on upgrades, and helps with the City's inventory.
4. Public Forum
There was no public input.
5. Reports/Presentations
5.1. Ashland Canal Project—Julie Smitherman
Smitherman gave a presentation on the Ashland Canal Project with assistance from Caldwell. See
attached presentation slides. Discussion that stemmed from the presentation included:
• Right water,right use—with water savings the City can have the water run to more homes for
irrigation versus having to use potable water as currently done;
DRAFT Minutes for the Conservation Commission
April 24, 2019
Page 2 of 4
• City efforts to work with homeowners along the ditch during construction and after to help reduce
the loss of trees;
• Grants applicable for this project,both federal and state, and how other Oregon jurisdictions have
received funding for similar projects;
• Closure of trail near Weller Lane as there is no trail easement there. Other locations along the trail
will stay open as the Parks and Recreation Commission has trail easements for most of the trail;
• Water rights as some water from the Talent Irrigation District(TID) comes from the Klamath
Basin which could mean that less water is given to TID. Smitherman emphasized the need for
conservation if less water running is in the canal. Sohl also commented that the contested water
rights of the Klamath Basin are more focused on the irrigators in the Klamath Basin as they use
more water from the Basin than TID does;
• Impact of those areas that are currently piped and how that would help show a comparison to
those proposed to be piped.
• Climate change also reducing the amount of water and the importance of conservation.
Smitherman agreed and informed the Commission that during the 2014 and 2015 drought the TID
water was shut off two weeks early. The City could have requested for it to stay on longer and
could do that in the future if needed.
• The backup of water supply to the City if snowpack is reduced and the reservoir is not filled.
Additional materials for the Ashland Canal Project can be found at.. ],,a..n d ol„, Iqn ,.„anal,.
6. Old Business
6.1. Ashland Canal Project Letter review and approval
Sohl had drafted a letter for the Commission to review and send to Council as a recommendation on the
project. Sohl wrote the letter without a stance on which alternative to support,but requested that if the
Commission agreed to include support for Alternative#1: Replace the entire canal with a new 24"pipe it
could be included in the letter. After some discussion from the Commission, all were in agreement and
Cooper added to include a piece about asking the Council to pursue grants to help fund the project to help
with some financial burden to the citizens. Sohl moved to approve the letter with the additions of adding
statement of support for Alternative#1 which can be fiscally responsible if the City pursues grants for this
project. Buck provided a second for the motion. After some discussion, a vote was taken with all
members in favor. Beigel-Coryell will work with staff and Chair McGinnis to get the letter ready for
submittal into the Council packet for consideration. Sohl also plans to personally write a letter to the local
newspapers in support of Alternative#1. The Commission thanked Smitherman and Caldwell for their
hard work on this project.
6.2. Commission Monthly Column in Sneak Preview
• June—Water Conservation/Supply(Water Sub-committee and Smitherman—April 15)
• July—Paper Reduction Use(Moore—May 13)
• August—Virtual Net Metering(Green/Beigel-Coryell—June 17)
• September—Climate Equity(Koopman/co-author from community—July 15)
• October—CPAC Joint Commission article(McGinnis/CPAC members—August 19)
• November—Leaves and Composting Options (Rosenthal—September 16)
• TBD—Pilot program for Straws on Demand, Juicebox Electric Car Charger, and addressing
consumption emissions articles.
Beigel-Coryell introduced that Smitherman wrote an article titled"Train Your Landscape to be Water
Wise"for the June Sneak Preview publication and asked if the Commission had any comments or
changes. After some discussion, Buck moved to approve the article with Cooper seconding the motion. A
vote was taken with all members in favor and the motion passed.
DRAFT Minutes for the Conservation Commission
April 24, 2019
Page 3 of 4
6.3. CEAP Outreach &Marketing Discussion
• Empower Ashland(Draft)
Green introduced the Empower Ashland outreach plan which was conceived by the Climate and Energy
Action Plan Implementation Committee (CEAP 2.0) after the Climate and Energy Action Plan(CEAP)
called for creating a public outreach plan. Green was hopeful that there would be funding to implement
the marketing plan,but now he is hoping the Commission and a hiring of an AMERICORP volunteer for
eleven months will be able to implement this plan.
The first goal of the plan is to education residents that about the CEAP, encourage them to read it, and
take some type of action listed in the plan. The City's role would be to help with carbon calculations and
taking an inventory of greenhouse gases within City limits. Five target audiences were introduced: (1)
Local Contractors, (2)Ashland Youth, (3) Surrounding Car Dealerships, (4) Owners of Buildings (both
residential and commercial), and(5) Campaign Stakeholders. Objectives of the plan included creating a
branded online presence,using print and online media, and facilitating of public events. Actions to
achieve these objectives include: creating an Empower Ashland website and social media campaign,
sending a postcard or mailer to all Ashland households,writing an educational correspondence,
identifying community stories of local climate action,writing an article series about climate action,
presenting to the public and campaign stakeholders about CEAP, and facilitating meetings with groups
already taking climate action.
• Discussion/next steps
Green asked the Commission what they would like to take on from Empower Ashland.
Sommer arrived at 7:21 p.m.
Beigel-Coryell asked to continue this discussion to the next meeting when the goals discussion will occur.
She also mentioned that the Sub-committee proposed by Moore could take on some of these tasks of the
plan. Moore asked for clarification on what items the Commission versus the Sub-committee would
handle. She emphasized that the Empower Ashland outreach should be discussed as a primary goal of the
full Commission. Cooper was interested in joining this new Sub-committee with Moore. Buck asked if
the goal setting should be held off until after the new Climate Commission is created and the amendment
to the Conservation Commission's charge goes into effect. Green stated that he would ask for help with
the Empower Ashland plan regardless of the outcome of Council's decision on the new Climate
Commission and the amendment to the Conservation Commission. It was in agreement to continue this
conversation under the goal setting to the next meeting. Staff will resend out the Empower Ashland
questions and Green will connect with the new Sub-committee about the plan.
Sohl left at 7:35 p.m.
Cooper asked if Commissioners who anticipate being absent could call into the meeting. Green will check
with the Legal Department to see if there are any issues with quorum and voting via phone.
6.4. Sub-committee updates
• Water
Buck met with Smitherman and Clara Marshall,Water Resources Technician, and stated that there will be
a laundry to landscape workshop in late summer.
• Waste Prevention
Beigel-Coryell announced that there are now four people on the Sub-committee which is the maximum
allowed. They are planning on dividing tasks. Koopman and Rosenthal are working on the Straws on
Demand program expansion and Beigel-Coryell and Buck will be working on the reusable take out boxes
program. Multiple downtown businesses are participating in the recycling baskets and the Sub-committee
is looking at expanding it further. Beigel-Coryell will get a map or address list to Green of current trash
cans without one.
DRAFT Minutes for the Conservation Commission
April 24, 2019
Page 4 of 4
Green mentioned working with a representative from GoBox for a low tech proposal for the reusable to
go boxes. The low tech proposal would include tokens instead of a smartphone app for exchanging the
boxes. GoBox will be sending some tokens and a proposal in the mail to Green.
• Air Quality
The Sub-committee has not met from last meeting,but Sommer updated that Ashland School District has
purchased more equipment for the maintenance department.
6.5. Plastic Wrapped Marketing Papers Discussion
Beigel-Coryell asked to continue this item to the May meeting as Hanks was absent and not able to give
an update on the City's contact with Rosebud Media.
7. New Business
None
8. Wrap Up
8.1. Items to be added to next agenda
• BPA Update-Adam
• Public Meeting Law-Adam/Rica
• City Operations/Administration update—Adam/Stu
• Council update
• Goal Setting discussion-2019-2020-James
• Laurel Street Cottages Net Zero Presentation—Mark Knox
Beigel-Coryell asked if there were additional items not listed or discussed to be added to the list.No
Commissioners had additions. Green had one update that the American Association for Advancement of
Science Pacific Division is holding a meeting in Ashland on June 18. It will continue to June 21 or 22 as a
sustainable event. Green will send Commissioners information if they would like to attend. Beigel-
Coryell adjourned the meeting at 7:50 p.m.
Respectfully submitted,
Elizabeth Taylor,
Executive Assistant
Action Items:
• Beigel-Coryell will work with staff and Chair McGinnis to get the Ashland Canal letter ready for
submittal into the Council packet for consideration.
• Staff will resend out the Empower Ashland questions and Green will connect with the new Sub-
committee about the plan.
• Green will check with the Legal Department to see if there are any issues with quorum and voting
via phone.
• Beigel-Coryell will get a map or address list to Green of current downtown trash cans.
• Green will send Commissioners information if they would like to attend the American
Association for Advancement of Science Pacific Division's meeting in Ashland for June.
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TO: Conservation Commission
DATE: May 15, 2019
RE: Net Zero Laurel Street Cottages
Representatives of KDA Homes, LLC will be presenting to the Conservation
Commission their soon to be built cottage housing project located at 476 N. Laurel Street,
Ashland. This will be the first cottage housing development in Ashland since the code
was adopted in 2017 and includes many conservation minded components inspired by the
Ashland Climate & Energy Action Plan as well as their recent development of Verde
Village. The proposed development, dubbed the "Garden Cottages", will be the first of its
kind within the Pacific Northwest and will include 12 new homes, each less than 800
square feet in size, Earth Advantage Certified, Net Zero Certified, Pesticide/Herbicide
Free, Life Long Housing Certified and will include a commonly owned electric vehicle —
charged by commonly owned solar panels. The intention behind the proposal is to
provide innovative housing opportunities for individuals of various ages looking to have
a smaller carbon footprint, live harmoniously with their neighbors and be surrounded by a
well-conceived site layout that provides the necessary amenities for tenants to feel
enlightened and proud of their home and environment.
CITY OF ASHLAND
20 East Main Street Tel:541-488-6002
Ashland,Oregon 97520 Fax:541-488-5311
www.ashland.or.us TTY: 800-735-2900
Single Fainily Home Certification
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remedy defects, many of them
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Each certification level has categories that relate to various areas or features in the home. Within each
section there are items that are REQUIRED and most sections have a list of OPTIONAL items from which you
must chose a required MINIMUM number of items. The number of Required and Optional items is noted at
the top of each section. Level certification will be granted if all required items and the minimum number of
optional items in each section of that Level are present in the home.
Items REQUIRED for certification are indicated by 0
OPTIONAL items are indicated by ❑
To have your home certified, contact Rogue Valley Council of Governments Lifelong Housing Certification program at
541-664-6674, www.lifelonghousing.or or e-mail lifelonghousing@rvcog.org
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The home is "visitable"for all guests: a person in a wheel chair can easily access the main entertainment area, a half-
bathroom at minimum, and the hall leading to and from that bathroom. (All required)
A minimum of one entrance to the structure with clear access from parking area or street, no steps or
[� obstructions; ramped, if required (slope 12:1); level landing; 32 inch clear width opening doors; and, adequate
lighting.
Entry has a maximum 1/2 inch threshold, but when over 1/4-inch, is beveled on both sides. The entry door has
lever handle for egress.
Entertainment area is level,with 36 inch passage through and around the space
Hallway to bathroom is minimum 36 inches wide
Guest Bathroom door has minimum 32 inch clear width opening with lever handles.
Guest Bathroom bathroom toilet has grab bar.
Guest Bathroom has minimum 60 inch turnaround or other approved turnaround configuration (30" x 48" clear
space if door opens out.).
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The central living area is accessible for lifelong living.A person in a wheel chair can perform all personal and
housekeeping functions in this area.
Environmental controls (3 required; minimum 1 optional)
Thermostats and security system controls located on floor with central living area.
Control devices for light switches and thermostats at 42-48 inches height off floor and side-to-side.
El Electrical plugs 18" or above.
El Rocker-style light switches
El Lighted switches
El Automatic/remote control
Basic Gripping/Operational Features (1 required)
� All doors,faucets and other mechanisms throughout central living area are lever, hands-free or other style that
can be controlled with a closed, clenched fist or weak hands.
❑ Wire pull (D-ring) handles or equivalent or easy touch latches on cabinets and drawers
Central Living area (3 required; minimum 1 optional)
0 Hard surface flooring or low-pile carpet, securely attached along edges
0 Entrances to all rooms on all floors provide 36 inch access
0 Adaptable lighting for general purpose and tasks.
❑ Hallways 42 inches(or adequate alternative based on individual configuration)
❑ Minimum one light fixture in every hallway
❑ Closet doors are 32" clearance throughout the central living area.
❑ Stacked closets in a multi-story house for possible future conversion to an elevator
Kitchen Features(4 required; minimum 1 optional)
0 Adequate (40 inch clear)space in kitchen unimpeded by fixtures. See Footnote#1
0 Roll-under/adaptable sink with padded trap or side-access to sink.
0 Roll-out shelves in at least 50%of lower cabinets
0 Stove controls in front or side, at counter top height.
❑ Roll-under work area
❑ Oven with side-access door at counter level.
❑ Space for side-by-side refrigerator(minimum 36 inches)
� Well-lighted kitchen with adaptable control (Task lighting directed to a specific surface or area that provides
illumination for specific tasks)
❑ Contrasting color counter edge for visually impaired
❑ Lower kitchen cabinets are designed for removable doors and cabinet bases
❑ Accessible features for upper kitchen cabinets.
❑ Raised dishwasher and clothes washer and/or dryer, if installed
Master Bathroom Features(5 required; minimum 1 optional)
0 Bathroom has adequate turnaround: 60 inches or other approved turnaround configuration
0 Accessible bathing area. Roll-in shower or space for chair or transfer bench in bathtub or shower
0 Slip-resistant surface on bathroom floor and bathtub/shower
0 Roll-under sink with padded trap or side-access to sink.
� Reinforced main bathroom walls, including bath or shower,to permit installation of grab bars and fixtures
❑ Grab bars installed with appropriate backing
❑ Backing(blocking)for future installation of grab bars
❑ Bathroom cabinets are adaptable for roll-under use
❑ Hand held and/or height-adjustable shower head
❑ Automatic water temperature controlled (anti-scald)tub/shower
❑ Offset tub/shower controls toward front edge of tub/shower for easy access
❑ Raised toilet(17-19 inch minimum)
❑ Lighting directly over shower/bathing areas (in addition to general bathroom lighting)
Master Bedroom Features (2 required; minimum 1 optional)
R1 Bedroom has adequate turnaround: 60 inches or other approved turnaround configuration
R1 Closet doors have 32 inch clearance
El Some lower height storage in closet
El Adequate lighting
Exterior/Entranceway(1 required; minimum 1 optional)
2 Auto parking area is accessible to the house
El Entryway is covered
El Walkway evenly paved and meets slope standards. See Footnote#2
El Bench near outside entry door
El Motion-detection outside lights
El Accessible peephole or other method for inside viewing of anyone outside the entry door
Stairways(if applicable) (3 required; minimum 1 optional)See Footnote#3
Handrails on both sides of stairs (extended when possible) with shear force of 250 pounds
Interior and exterior stairs well-lighted
Non-slip stair treads. If stairs are carpeted, it is non-moveable, low-pile carpet
El Stair treads are in high contrast colors for increased visibility
Safety Features (2 required; minimum 1 optional)See Footnot#4
Minimum two, no-step, accessible egresses from central living area
House number easily visible from street
El Emergency egress windows in sleeping areas require minimal effort to open and close with closed fist
El Window locks are between 19 and 54 inches from the floor
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The home has been customized for personalized accessiblity. Specific features will be listed on the certificate. Level
3 homes must pass Level 1 and 2 certification, plus have at least one custom feature. The feature may consist of, but
is not limited to:
❑ Chair lift on stairway or elevator
❑ Wired for hearing impaired: flashing lights and or vibrating smoke alarm, door bell, other alerting feature.
❑ Reinforced floors for bariatric needs, power wheelchair
❑ Customized accessibility for specific size or style of wheelchair
❑ Tracks in ceiling for lift chair(Hoyer lift)
❑ Accessible therapeutic whirlpool
❑ Backup generator for refrigerated medications, respirator, oxygen concentrator, air conditioning or heating
El Electronic controls lights, doors
Smart home (computer-controlled) and/or smart products—voice activated,voice reminder [Technology will
change over time.]
El Other customized accessibility feature. Please describe:
Footnotes:
1 See Fair Housing Act Design Book illustrations (Chapter 7)
2 Path of travel does not include a running slope in excess of 1:12 (8.33%); a cross slope exceeding 1:50 (2%); nor
level changes of more than 1/2".
3 "If applicable" means stairs are necessary to meet the needs of the resident.
4
See home safety information for persons with disabilities: http://www.cpsc.gov/PageFiles/122038/701.pdf
Resources & References
ov' International Building Code (apartments) and International Residential Code (Single family or duplex)
Housing and Urban Development (HUD) document, "Residential Remodeling and Universal Design", available
at: www.huduser.org/publications/destech/resid.html.
6611-1 The "Fair Housing Act Design Manual," prepared for the U.S. Department of Housing and Urban Development, is
available at: http://www.huduser.org/publications/destech/fairhousing.html
66/' Concrete Change is an organization that focuses on visitability: http://www.concretechange.org/
North Carolina State University College of Design Center for Universal Design provides resources at
ov' http://www.design.ncsu.edu/cud/including the Next Generation Universal Design Home:
http://www.design.ncsu.edu/cud/projserv_ps/projects/psnextgen.htm
The Universal Design Living Laboratory, a national demonstration home featuring universal design and green
building practices, includes many universal design and green building resources: http://www.udll.com/
Emergency preparedness guidelines for people with disabilities (attach heavy furniture to wall, etc.)
http://www.ready.gov/seniors; http://www.cert-
66/' la.com/education/EmergencyPrepared nessForPeopleWith Disabilities.pdf
http://www.ready.gov/sites/default/files/documents/files/olderamericans_quadfold.pdf
http://www.scec.org/education/public/espfocus/Feb_06.pdf
(1-15-16 ver.)
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Conservation Corner
Paper, paper, everywhere!
Are you concerned about climate change caused by global warming? One
contributor to global warming is the production and use of paper products. In the
world as a whole, 300 million tons of paper are used per year. 38% is recycled,
7% is not made of wood, leaving 55% made from trees cut down for that purpose.
Hundreds of thousands of acres of trees are cut down every year for paper
products. When a tree is cut down, all the carbon that has been stored in the tree
is released and contributes to global warming.
In addition to cutting down trees, paper production requires large amounts of
water and electricity, plus chemicals such as bleach. Many toxic chemicals are
released into the air and water during production of paper. Packaging and
transportation of paper products also requires resources that contribute to global
warming: plastic for packaging, gasoline or other fossil fuels for transportation.
What can you do to help? Here are some tips that will help the environment and
also may help reduce your costs over time. Many of these actions will help
reduce your trash also!
1. BUY RECYCLED PAPER PRODUCTS. Recycled products do not use trees,
and use less water and electricity in their production. Many paper products
are available using recycled paper, at approximately the same price as
products using "virgin" paper made from trees. Look for paper towels or
toilet paper that use a high percentage of recycled paper.
2. USE LESS PAPER. Use both sides of printer paper (after one side is used,
the other side can be printed on or used for scratch paper). Avoid printing
documents if possible; if you feel you need a printed copy of something,
print only the pages you need. Pay bills electronically, so no paper bill is
sent and no envelope is used to mail in payments. Bring your own cup
instead of using a paper cup. Opt out of getting printed catalogs and ads in
the mail. Here's a website to help reduce catalogs and junk mail:
https .......
://www.catalo...................................................................................................................�choi.............................................................
ce.org. Or you can register on the National Do Not
Mail list: www.directma ..................
I.................................................................................................................................................................................il.com/...........................................................................mail p............reference.
3. REDUCE ONLINE SHOPPING. When you buy online, individual items are
packaged and sent to you. The packaging includes cardboard, and often
plastic is used for packaging materials. When you buy locally, multiple
items are packaged in one box and shipped to the store, reducing the use of
both cardboard and packaging materials.
4. CONSIDER PACKAGING WHEN YOU SHOP. Choose products that have less
paper (and plastic) used for packaging. Buy in bulk if possible, using your
own reusable containers.
5. REPLACE PAPER MADE FROM TREES WITH CLOTH. Years ago, many paper
products, such as paper towels, diapers, napkins, and tissues, replaced
reusable cloth products such as dish towels and cloth handkerchiefs.
Consider going back to using cloth for hankies, napkins, diapers, and dish
towels.
6. RECYCLE THE PAPER YOU USE — as much as possible.
Never underestimate the power of an individual! Even though you are only one
person, or one family, your choices CAN make a difference.
Questions for Conservation Commission
1. What kind of outreach does this group want to engage in?
2. What are key outreach messages we want to rely on?
3. What outreach activities does this group want to do?
4. How do we want to reach the public?
5. Who do we most need to reach?
6. How to reach those not already connected?
7. How can we support the community in taking action?
8. Which pieces of the old Empower plan does the committee have an interest in working on?
CEA["' Marketiir�ig ar�id Outi�,P-eado�i fl e��'�&Vrievv
• P14 Introduction - The City of Ashland has already taken initial steps to address climate change.
Achievements include the solar power incentive program, home energy efficiency incentive
programs, participation in and support of community outreach and awareness events such as
Climate Week in 2015, and integration of climate change impacts into the Water Master Plan
and 2016 Ashland Forest Plan. However, more work is needed.
• P 24—What are we doing right now? (Plans, Policies, Programs, Studies)
• P36 - Maximize conservation of water and energy-providing educational materials aimed at
awareness and behavior change
• P37—Reduce Consumption of carbon intensive goods and services
o ...distributing outreach and education materials on the impacts of consumer choices
• p37 - Inform and work with residents, organizations,and government—Specific strategies
within the Climate and Energy Action Plan that support this education and coordination effort
include:
• Educate and empower the public.
• Educate and empower City staff.
o Mainstream climate considerations.
o Enhance City communication and coordination to minimize public health and safety
impacts.
o Promote a sustainable local economy that minimizes emissions and vulnerability.
o Engage with other governments and organizations on regional, statewide, national, and
international climate policy and action.
• P43—What will this plan achieve? The efficacy of expanded education and outreach efforts
around home energy efficiency will depend on many factors, including the populations to which
outreach will be conducted, the extent to which the City has already reached existing residences,
as well as external factors,such as the state of the economy, which influences people's
willingness to take risks and invest in new technologies.
• P53 - BEI-4—other actions
o Establish a solar recognition program for neighborhoods or populations who support
renewables, such as for those who meet a certain percentage of electricity needs
through renewable energy
o What role does the CC have in council and public outreach in support of this?
• P54—BE2-1 - Increase outreach efforts to expand participation in energy efficiency programs
and promote climate-friendly practices in building and construction.
o Ashland currently provides energy conservation Incentives and educational materials to
residents and businesses through its electric energy efficiency programs. The program
currently provides guidance for conducting home energy audits, as well as incentives for
weatherization, improved heating and cooling, and more efficient appliances. Expanded
outreach efforts will ensure that all Ashland residents are aware of these valuable
programs and understand actions they can take to be more energy efficient in the home.
For example, the City could discuss with businesses ways to reduce energy use through
appliance or lighting upgrades.
• Be-2-2: energy scores: policy to require sellers to obtain a home energy performance report
and disclose the report to the city and prospective home buyers.
o What role does the CC have in outreach to council and public in support of this policy
• P57- BE-5-1. Encourage heat-tolerant building approaches such as cool roofs and passive
cooling.
o There are many venues available to encourage the public and developers to adopt these
building approaches, including through education and incentive programs
• P59—BE Role of the community
o Make your home or business energy-and water-efficient
o Explore participation in renewable energy programs
o Think small before you rent or buy
• ULT-1-3: Establish policies to support development near transit hubs without displacing
disadvantaged populations.
o What role does the CC have in council and public outreach in support of this?
• ULT-2: other actions—
o provide incentives for employer-sponsored bicycle programs
o Conduct community survey to understand barriers to biking.
• ULT-3-1: policies related to local fuel-related tax
o What role does the CC have in council and public outreach in support of this?
• ULT-4: Update zoning requirements and land-use policies with regards to building materials
and vegetation management for new developments.
o What role does the CC have in council and public outreach in support of this?
• P66 ULT: other actions:
o Expand and increase enforcement of anti-idling policy
o Promote low-carbon fuels and technologies in taxi-and for-hire vehicles.
o What role does the CC have in council and public outreach in support of this?
• P66 Strategy ULT-3. Support more efficient vehicles. -City can make progress by focusing on
providing education, incentives, and support for hybrids, electric vehicles(EVs),and other
cleaner-fueled vehicles.
• P69—Urban Form, Land use and Transportation: role of the community
o Take a walk, ride a bike,take public transit
o Purchase a fuel efficient vehicle (electric car, bikes, skate boards, scooters, unicycle,
moped, hover board, one wheel, Segway, rideable laptop, etc.
• P 72—Consumption and Materials Management-Residential curbside recycling programs and
outreach: Recology provides curbside recycling service to Ashland residents, as well as
education and outreach programs on backyard composting and reduce/reuse best practices.
Recology also provides a drop-off recycling center for some hard-to-recycle materials.
• P74 CM-1-1—Implement an education campaign for waster and consumption strategies
• P74 CM-1-2—Support"collaborative consumption"community projects.
o Collaborative consumption reduces demand for new products by facilitating the sharing
and/or repair of existing products in the community. Tool libraries,for example, allow
community members to avoid purchasing new tools by instead borrowing from a
communal pool of donated tools. The City can explore how best to encourage
sustainable consumption and sharing activities like tool libraries and repair cafes, such
as through mini-grant programs.
• P75—CM-2-1—Partner with nonprofit organizations to promote the purchase of local food and
products (ASD, SOU,Asante, ... OSF)—"...'Climate-Friendly first'food purchasing"
• P75—CM-2-2—Expand Community Gardening and urban agriculture opportunities. Work with
nonprofits and universities to create outreach and training materials about ag practices that
reduce GHG emissions, and increase diversity and draught resistance—schools, parks, rooftops,
...front yard veggie gardens",fruit/nut, CSA programs, let's cook local week/month challenge for
local restaurants/food vendors.
• P 76-CM-3-1. Improve recycling programs, implement new education and outreach, and
expand public space recycling.
o Making recycling a convenient and straightfor-word process is crucial to helping
Ashlanders to reduce waste disposal and increase diversion from the landfill. Education
and outreach, better signage, and placing more bins in public areas are some of the
potential ways to improve recycling in Ashland.
• P76: CM3—other actions
o Implement an education campaign for waste and consumption reduction strategies
such as replacing inefficient appliances, opting-out of junk mail, and reuse stores.
o Examine options for expanding commercial and residential composting; assess the
feasibility of establishing a permitted facility to compost or anaerobically digest organic
materials and food waste.
o Improve City facilities to encourage waste reduction,such as by installing water bottle
filling stations.
• P 76-CM-3-2- update multi-family ordinance to encourage more diversion
o CC outreach and education role in support of getting an ordinance passed
• P 76—CM-3-3. Strengthen the demo debris and diversion ordinance ...
o CC outreach and education role in support of getting an ordinance passed
• P76-Other Actions:
o Implement an education campaign for waste and consumption reduction strategies
such as replacing inefficient appliances, opting-out of junk mail, and reuse stores.
o Examine options for expanding commercial and residential composting;assess the
feasibility of establishing a permitted facility to compost or anaerobically digest organic
materials and food waste.
• P77—CM4—other actions-Seek grant funds to launch a food waste reduction campaign for
residents, such as the U.S. Environmental Protection Agency's Food:Too Good to Waste
program.
• P77- CM-4-1.Support edible food donation through coordination with the food bank and
donations from City and community partner events.
• P77—CM-4-2. Provide a kitchen best practices guide to help households and businesses reduce
food waste and consumption.
o Educating residents and businesses on how to reduce food waste is a low-cost option to
reduce wasted food
o Partner with Pachamama Ashland
• P 77—CM-4-2. Evaluation opportunities for recycling of commercial food waste.
o CC role in marketing and education?
• P 77 Other Actions: Seek grant funds to launch a food waste reduction campaign
o CC Role?
• P79—CM—Role of the Community—CC and education
o Farm to school
o Eat carbon Friendly
o Waste less food—plan,, prepare, store
o Buy less stuff
o Buy things that last
o Tool, car, etc. share and loan programs
• P86—NS-2 (natural systems)
o NS-2-1 evaluate incentives to reduce potable water and use of no potable water
o NS-2-2 water efficient technologies
o NS-2-3—Conservation Outreach
• P88- Natural Systems: role of the community
o Rainwater collection and greywater
o Water-wise
o Habitat protection and restoration
• P92 Public health,safety, and well-being
o Expansion of tree canopy
o Yard equipment from gas to electric, or manual
• PHSW-2: Other actions—work with businesses to assess their climate change vulnerability and
plan for the future.
• PHSW-2-1: engage leading employers to dialog on climate actions by organizing and
facilitating roundtables
• PHSW-2-2: get support from organizations(e.g. SOU) in evaluating risks of local food sources
under climate change (same as CW 2)
o Work with businesses to access their climate change vulnerability
• PHSW-3-1: work with vulnerable populations to create specific adaptation strategies to
address public health risks.
• PHSW-3: educate public and health professionals about health risks posed by climate change—
includingairqualityandmental health.
• PHSW: role of the community- CC and education?
o Assemble an emergency kit
o Stay Informed (alert program)
o Prepare your home
o Understand the risks and how to mitigate them : smoke, heat
• CC- 1: Educate and empower the public
o Addressing community-wide emisslons starts with ensuring that the public
understands climate change and what they can do to address the challenge.This
strategy involves not just enhancing public knowledge, but also continuing to learn and
understand the needs and challenges the public faces in taking action. It focuses on
finding ways to address the public's needs and challenges through incentives, education,
and behavior change programs.
o Develop a climate-ready recognition program
• CC-1-1: Create a formal public outreach and education plan to inform the community about
climate actions and progress
• CC-1-2: Support capacity of neighborhood and community groups to implement climate
mitigation and adaptation initiatives.
• CC-1-3: assess the feasibility of a city sponsored carbon offset program
o What role does the CC have in marketing and education in support of this?
• CC-4: Include climate action goals of every appropriate city advisory commission (... and
committee).
o CC has a key role here
• CC-3-1: consider climate change in all city council policy, budgetary or legislative decisions as
part of the c0uncil communication document template
o What role does the CC have in marketing and education in support of this?
• P108—Marketing the dashboard (Stu's)
• P109—Funding: CC becoming educated on the city's funding mechanisms, and current and
projected budgets—impacts on Marketing and Outreach, as well as impacting budget in terms
of strategies for acquiring funding by the CC for marketing and outreach.
o Also how to influence/get more $$the conservation grant process currently underway
• P114: CC to learn about equity indicators,and how to educate the public (infrastructure,
economic development and jobs, food security, housing, healthcare services, emergency
management, planning and decision making).
• Recommendations to the CPAC with regards to recommended CEAP plan updates.
• How to support 10x20—to council and with public
************************************************************************************
An Outreach Strategy and Communication Plan for CEAP
(Ashland's Climate and Energy Action Plan)
1.0 Ashland's Climate and Energy Action Plan (CEAP)
The impacts of climate change will have tangible effects on public health and quality of life for
Ashland's residents and visitors. To minimize harmful impacts and play our part in curbing
global carbon pollution, the community of Ashland created a comprehensive Climate and Energy
Action Plan. This plan lays out a foundation for the City of Ashland to reduce its emissions and
improve its resilience to future impacts of climate change on its environment, infrastructure, and
people.
The Problem
Climate change is already affecting Ashland and the surrounding region, and its impacts are
projected to become more severe in the coming decades. In addition to the direct dangers of
wildfires, flooding, and extreme weather events made worse by climate change, secondary
effects of more extreme temperatures, snowpack declines, and wildfire smoke include health and
livelihood impacts to sensitive and exposed populations, heightened threats to species and
habitats, and consequences for local natural resources and economies such as agriculture,
outdoor recreation, and tourism.
In March, 2017, the City of Ashland adopted a comprehensive Climate and Energy Action Plan
(LEAP) with ambitious goals. Ashland has awell-informed, passionate citizenry that developed
the CEAP. There are still barriers to citizen action, such as lack of awareness of the plan,
information overload, uncertainty of which action to take, and lack of financial resources.
Significant and sustained public involvement is required for the LEAP to succeed. Many
Ashland residents are not aware that the community has adopted a Climate and Energy Action
Plan(CEAP), which puts the success of the plan at risk.
The Solution
Ashland households will learn about the climate plan, gain an understanding of household
emissions, and engage in direct action to reduce their emissions.
2.0 Audiences
The general audience for this campaign includes all residents of Ashland.
The targeted audiences for this campaign were selected by the CEAP Implementation committee
in May, 2018:
1. Local HVAC, plumbing, and general contractors
2. Ashland youth
3. Local car dealers
4. Ashland building owners
5. Campaign stakeholders (partial list in section 4.0)
Roles
The City of Ashland will develop the campaign, print materials as needed, and coordinate
outreach efforts, and serve as the central hub of information. City Departments, Committees, and
Commissions will provide additional support in delivering outreach. Community partners listed
in the "stakeholders" section below may also relay messaging.
3.0 Empower Ashland Outreach Strategy
Objectives for 2018-2019
Empower Ashland aims to catalyze one primary goal: significant and sustained public
involvement in local climate action. The measurable objectives to be met in the 2018-2019
calendar years are:
1. Establish an online presence for Empower Ashland, including a webpage and social
media campaign and use it to broadly engage residents. I""',I :i IIII:. III SIP,° .IiIi,IIie w:
s c i
Use print and online media to engage all Ashland households and target audiences.
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3. Facilitate public events that educate residents and encourage engagement.
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Strategies and Actions
The following Strategies and Actions are suggested as a foundation for Empower Ashland, they
include the development of online resources, print media, public events, and community stories.
Strategy 1: Create an online presence for Empower Ashland.
Action 1.1. Create Empower Ashland webpage or website.
Desired Outcome Ashland community has access to and makes use of a centralized
information resource to learn about the climate plan. The website is
focused on education, taking-action, and sharing community climate
stories. Messaging for target audiences is also incorporated into the
website.
Audience Ashland-wide population, incorporating primary and secondary
messaging as outlined above in Section 5.
Timeline Develop: Sept/Oct 2018, Deliver Nov 2018
Channel New, standalone website
Lead/Group TBD, City of Ashland or sub-out
Progress City CEAP pages have been drafted. Empower specific website still
to be developed.
Metric Completion
Action ® Create and deliver an Empower Ashland Social Media Campaign.
Desired Outcome Educational social media campaign is focused on highlighting CEAP
and community goals, pathways to community action, inspiring
stories, and news. 3-4 posts per month result in consistent
engagement. Social media posts include content developed for
Empower Ashland, such as infographics and local news, as well as
relevant climate and other information related to CEAP.
Audience Ashland-wide population, incorporating primary and secondary
messaging as outlined above in Section 5.
Timeline Develop: Sept-Oct 2018, Deliver Nov 2018-Dec 2019
Channel Preferred social media pathways. Potentially create new account for
CEAP or Conservation Division.
Lead/Group TBD, sub-out
Progress
Metric Post engagement, goal of 5,000 Oregon views in 2018-2019.
Strategy 2. Use printed and complimentary media to elevate public awareness of the CEAP.
Action ®1. Develop and distribute an informational Empower Ashland postcard or mailer.
Desired Outcome An informational postcard is developed and mailed to all Ashland
residents to educate those who may not normally be online.
Specifically, residents will be asked to:
1. Read the CEAP executive summary,
2. Evaluate their household carbon emissions
3. Identify actions that will reduce their emissions
4. Share their personal stories of Climate Action on the
Empower website (see Action 1.1 and Action 2.3).
Audience Ashland-wide population, incorporating primary and secondary
messaging as outlined above in Section 5.
Timeline Develop: Sept 2018 Deliver: Oct 2018
Channel Web, utility bill insert, events, through partner organizations, social
media
Lead/Group Develop: TBD, Distribute: City Staff Admin, Utility Billing
Progress
Metric Number of pieces mailed and distributed, goal= 5000
Action 2.2. Develop and distribute educational correspondence to target audiences.
Desired Outcome Educational correspondence is developed and delivered to targeted
audiences to help them understand their importance as key decision
points and influencers. Additional information may be included on
how to get involved and/or grow low-carbon customer base.
Audience Identified target audiences as listed in Section 2., and secondary
messaging, as listed in Section 5.
Timeline Develop: Nov-Dec 2018, Deliver: Jan-Dec 2019
Channel Direct engagement, LISPS
Lead/Group TBD
Progress
Metric Number of points of contact, goal= 30
Action . ® Identify and highlight community stories that demonstrate a range of possible
actions.
Desired Outcome Stories of community climate action are distributed through print and
online media to demonstrate a range of climate solutions and
highlight the actions of local climate champions and community
members.
Audience Ashland-wide population.
Timeline Develop: Nov-Dec 2018, Deliver: Jan-Dec 2019
Channel Web, social media, print media, City-owned channels
Lead/Group TBD
Progress --
Metric Number of articles, goal= 6
Action 2.4 Coordinate, develop, and publish an article series that walks citizens through the
theory and practice of taking climate action in Ashland.
Desired Outcome A series of articles is published, helping residents understand the
practice and importance of taking climate action in Ashland.
Audience Ashland-wide population.
Timeline CY 2019
Channel Local newspapers
Lead/Group Develop: Nov-Dec 2018, Deliver: Jan-Dec 2019
Progress --
Metric Number of articles completed. Goal= 1 article series (in 3-5 parts)
Strategy I Facilitate public actions that engage the community with the CEAP and encourage
community action.
Action ®1. Develop and deliver a talk and/or .
Desired Outcomes Develop and deliver a presentation to explain the CEAP to general
audiences and aligned groups. Additional content developed to speak
to targeted audiences as needed. CEAP representatives are trained to
deliver presentation.
Audience Ashland-wide population, incorporating primary and secondary
messaging as outlined in Section 5.
Timeline Develop: Sept-Oct 2018, Deliver Oct 2018-Dec 2019
Channel Public meetings, online version after development.
Lead/Group City Staff/ CEAP committee members
Progress --
Metric Number of CEAP presentations. Goal of 12 in 2019
Action 3.2. Facilitate public events to increase engagement in community climate action.
Desired Outcome Facilitate special events, such as the NW Eco Challenge, a workshop
series, or presentation series to increase participation in community
climate action.
Audience Ashland-wide population.
Timeline Ongoing, Plan: Sept-Oct 2018, Delivery ongoing until 2019
Channel Social media, web
Lead/Group City Staff
Progress Not started
Metric Number of events/participants. Goal of 10 events in 2018-2019
Action 3.3. Facilitate meetings with local climate action groups to develop group strategy and
outreach.
Desired Outcome Local climate action groups meet to discuss group strategy for
engaging the public in climate action.
Audience Campaign stakeholder groups (partial list in section 4.0)
Timeline Fall 2018, Fall 2019
Channel Direct outreach
Lead/Group Plan: Sept 2018, meet quarterly or as practical
Progress Not started
Metric Number of events/participants. Goal of 4 meetings in 2018-2019
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4.0 Communication Channels
City-Owned
• Online channels
o City website
o CEAP webpages
o Empower webpage (to be built)
o News releases
• Print channels
o City Source newsletter (Aug, Oct, Dec, Feb, April, Jun)
• Direct channels
o Targeted letter writing
o Public meetings/workshops
o Tabling events (4th of July, etc.)
• Public Meetings
Earned
• Campaign stakeholders
o Ashland Chamber of Commerce
o Ashland Climate Team
o Pachamama/Drawdown
o Southern Oregon Climate Action Now(SOCAN)
o Southern Oregon University(SOU)
o Oregon Shakespeare Festival (OSF)
o Ashland School District(ASD)
o Citizens Climate Lobby
o High School Climate Groups
• Media
o JPR
o Daily Tidings /Mail Tribune
o RVTV
o <Additional Rogue Valley Media>
Paid
• Marketing/ social media consultant
• USPS direct mail
Other
• Public Meetings
• Media Interviews
5.0 Primary Messaging
The core message for this campaign is:
"Empower Ashland"
"Empower" is a suggestive action verb that conveys
1. giving (someone) the authority or power to do something.
2. making (someone) stronger and more confident, especially in controlling their life and
claiming their rights.
"Power" is embedded within the message and conveys complementary meaning:
1. the ability to do something or act in a particular way.
2. the capacity or ability to direct or influence the behavior of others or the course of events
3. physical strength and force exerted by something or someone.
4. energy that is produced by mechanical, electrical, or other means and used to operate a
device.
Secondary Messaging Concepts
Variants of the core message allow for a versatile communication campaign which can be
tailored for specific audiences. For example, outreach to key influencer groups could include the
following variants of"Empower Ashland":
1. "Empower Savings" - General contractors, HVAC, Rental property owners, Renters
2. "Empower Comfort" - Home owners, Realtors
3. "Empower Innovation" - Business owners
4. "Empower Your Future" - Local Youth
Additional message variants:
1. Empower People
2. Empower a Legacy
3. Empower Change
4. Empower Renewables
5. Empower Yourself/The facts
6. Ashland Empowers... efficient buildings/ low carbon transportation/
6.0 Existing CEAP Communications:
1. GHG Inventory 2015
2. CEAP Plan and Action List 2017
Appendix 1 — Sample Messages
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[)ossiible Sped�icall G -0, mini Setting Meeti�r,lg
Background
In March of this year City Council agreed that climate action will be a top Council
priority for the 2019-2021 biennium and beyond. Council agreed that the
Conservation Commission (CC) will amended its current charter to support outreach
for Ashland's community climate recovery goals. Council also agreed to create a
Climate Policy Commission (CPAC) charged with CEAP updates, GHG reporting,
climate equity evaluations, and seeking participation from other commissions and
citizen stakeholders.
• Why a special goal setting session? With regards to the CC, and since we
have newer members on the commission, I do we want to (re)familiarize with
the CC charter.
• Do we want to combine our goal setting with the new CPAC or have a
special session just for ourselves?
• Facilitated meeting? A 3-4 hr. Saturday meeting? Will Wilkinson and/or his
business partner Chris Harding would be a great choice to facilitate it.
If we meet only as CC: What about this structure for the meeting?
• Set the tone, overall meeting objectives, review the commission charter,
Review CEAP Marketing and Outreach Review and Empower Ashland, peek
at the 2019-2021 biennium budget outlook, and discuss CC & CPAC roles,
and dependencies and interdependencies (e.g. education supporting policy,
and vice versa)
• Identify and prioritize CC goals.
• Brainstorm actions/milestones for each goal
• Propose protocol with regards to coordination between CC and CPAC
commissions.
If we meet with CPAC: What about this structure for the meeting?
• Jointly gathering to set the tone, overall meeting objectives, review the two
commission charters, get birds eye tour of the CEAP, peek at the 2019-2021
biennium budget outlook, discuss CC & CPAC similarities and differences,
and create a joint CC/CPAC vision (e.g. how we will work together).
• Break into separate commissions to set goals/actions/milestones.
• Reconvene to share each commission's results, deliberate, modify and merge
goals/actions/milestones into one larger work plan along with dependencies
and interdependencies between the two commissions.
• Agree on protocol with regards to coordination between commissions.