HomeMy WebLinkAbout2025-10-28_Planning PACKET
Planning Commission Meeting Agenda
ASHLAND PLANNING COMMISSION
MEETING AGENDA
Tuesday, October 28, 2025
Note: Anyone wishing to speak at any Planning Commission meeting is encouraged to do so. If you
wish to speak, please rise and, after you have been recognized by the Chair, give your name and
complete address for the record. You will then be allowed to speak. Please note the public testimony
may be limited by the Chair.
I.CALL TO ORDER
Call to Order at 11:00 A.M., Siskiyou Room, 51 Winburn Way.
II.UNFINISHED BUSINESS
Approval of Findings for PA-T2-2025-00060, 300 Clay Street
III.ADJOURNMENT
Meeting Adjournment at 11:15 a.m.
If you need special assistance to participate in this meeting, please contact Derek Severson at
planning@ashlandoregon.gov or 541.488.5305 (TTY phone number Notification at least three
business days before the meeting will enable the City to make reasonable arrangements to ensure accessibility
to the meeting in compliance with the Americans with Disabilities Act.
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ASHLAND PLANNING COMMISSION
Special Meeting
Tuesday, October 28, 2025 – 11:00 a.m. to 11:15 a.m.
Community Development Building – 51 Winburn Way
11:00a.m. Adoption of Findings for 300 Clay Street/PA-T2-2025-00060
Annual RetreatAgenda
Tuesday,October 28,2025 – 11:15 a.m. to 4:00 p.m.
Community Development Building – 51 Winburn Way
11:15 a.m. Mark Shay, Fire Marshall/Ashland Fire & Rescue
Coordination with the Fire Department in the Land Use Process
Community Wildfire Protection Plan (CWPP)
Kelly Burns, Emergency Management Coordinator
Evacuation Planning
12:45p.m.Lunchfrom Sammich
2:00p.m.Site Visit:Midtown Urban Lofts (w/Mark Knoxof Spartan Development)
3:00p.m.Site Visit:Oceanspray Townhomes (w/General Contractor Dan Jovick)
4:00 p.m.Adjourn
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2025 Ashland
CommunityWildfire
Protection Plan
Photo credit: Darren Campbell
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2025 Ashland CWPP
Acknowledgments
Approximately 100 individuals, representing various partner organizations, were involved in the City
of Ashland Community Wildfire Protection Plan (CWPP) Management Advisory Committee (MAC)
and/or various working groups that contributed to the overall outcome of the 2025 City of Ashland
Community Wildfire Protection Plan. Many of these individuals served on multiple working groups, in
addition to their other responsibilities within their respective organizations. The following list identifies
these individuals by name and affiliation. City of Ashland personnel greatly value and appreciate the
contributions of our cooperators in this endeavor to make the City of Ashland safer and more
resilient to the threat of wildfire. If we inadvertently missed anyone, please know that we greatly
appreciate your contributions to this effort.
State Representatives Affiliation
Jeff Golden Oregon State Senator for District 3
Pam Marsh Oregon State Representative for District 5
Ross Ballou Oregon Dept. of Forestry - Southwest District Fire Planner
Oregon Dept. of Human Services (ODHS) Office of Resilience and
Silvia Ceron Emergency Management (OREM)
Taham "Kilo" Khosroabadi Oregon Army National Guard
Teresa Vonn Oregon State Fire Marshall - Regional Fire Risk Reduction Specialist
City Council/Mayor Affiliation
Bob Kaplan City Councilor
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2025 Ashland CWPP
City Council/Mayor Affiliation
Doug Knauer City Councilor
Dylan Bloom City Councilor
Tonya Graham City Mayor
City Staff Affiliation
Brian Hendrix Fire & Rescue - Fire Adapted Communities Coordinator
Chad Woodward Climate and Energy Coordinator
Chris Chambers Fire & Rescue - Forestry Officer
Dorinda Cottle Communications Officer
Emily Matlock Fire & Rescue - Senior Administrative Analyst
Fire & Rescue - Wildfire Risk Reduction Specialist, Ashland Wildfire
Hannah King
Mitigation Project
Kelly Burns Emergency Management Coordinator
Leslie Eldridge Ashland Parks & Recreation - Acting Superintendent
Linda Reid Housing Program Specialist
Fire & Rescue - Fire Marshal, Deputy Fire Chief - Wildfire &
Mark Shay
Community Risk Reduction
Marshall Rasor Fire & Rescue - Interim Fire Chief
Ralph Sartain Fire & Rescue - Fire Chief (retired)
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City Staff Affiliation
Rick Landt Ashland Parks & Recreation Commission Chair
Rickey Fite Senior GIS Analyst
Robby Moles Ashland School District - Facilities Director
Sabrina Cotta City Manager
Fire & Rescue - Community EngagementCoordinator, Ashland
Sara Jones Forest Resiliency Stewardship Project (SmokeWise & Fire Ecology
Education)
Scott Fluery Public Works Director
Sydney Jenkins Fire & Rescue - Fire & Life Safety Specialist
Tighe O'Meara Police Chief
Tom McGowan Fire & Rescue -Training Officer
Tom McBartlet Electric Department
City Committee Reps Affiliation
Charisse Sydoriak Fire Adapted Ashland Management Advisory Committee
Frank Betlejewski Forest Lands Management Advisory Committee
John Williams Forest Lands Management Advisory Committee
Kent Romney Fire Adapted Ashland Management Advisory Committee
Priscila Franco Forest Lands Management Advisory Committee
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City Committee Reps Affiliation
Rachel Glass Forest Lands Management Advisory Committee
Reggie Windham Fire Adapted Ashland Management Advisory Committee
Chamber Affiliation
Bonnie Chirrick Ashland Chamber of Commerce, Travel Ashland
Greg White Reinholdt Insurance, Current Chamber President
Eli Katkin Owner, Brickroom Restaurant, Chamber Legislative Chair
Jordan Pease Rogue Valley Metaphysical Library, Chamber Board Member
Mary Gardiner Retired SOU, Past Chamber President
Meiwen Richards Retired Bank Manager, Past Chamber President
Sandra SlatteryAshland Chamber of Commerce, Executive Director
Businesses Affiliation
Catherine Hatfield Rogue Valley Association of Realtors - Official Rep. (Windermere)
Chris Leishman Gambrel Gallery
Chris MyronRogue Valley Association of REALTORS®
Cindy Bernard Rogue Valley Roasting Company
Doug Volk Mt. Ashland Association
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Businesses Affiliation
Eli Katkin Brickroom Restaurant
Eric Ahnmark Recology Ashland
Eric Walker Oregon Shakespeare Festival
Gary Blake Recology Ashland
Greg Panero Good Life Property Management Company
O and Ashland Chamber Board
Greg White
President/Emergency Preparedness Committee Chair
Jeff & Amber Ekwall Lithia Property Management
Mark Gibson Timberland Helicopters
Sean Holt Good Life Property Management Company
Jackson County Affiliation
Delaney HuertaJackson County Deputy Emergency Manager
Holly Powers Jackson County Emergency Manager
Universities Affiliation
Boise State University - Ph.D. candidate, Department of
Ashley Bosa
Geosciences
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Universities Affiliation
Boise State University - Director of the Hazard and Climate
Brittany Brand
Resilience Institute
Chris Dunn OSU - Research Associate in the College of Forestry
OSU - Associate Professor in the School of Civil and Construction
Erica Fischer
Engineering
SOU - Chair and Associate Professor of Environmental Science &
E. Jaime Trammell
Policy
SOU - Chair of Sociology & Anthropology and Professor of
Jessica Piekielek
Anthropology
Michael Olsen OSU - Professor in the School of Civil and Construction Engineering
OSU Masters Student, Department of Forest Engineering,
Rachel Fields
Resources & Management
Robert Gibson SOU Campus Public Safety
Federal Affiliation
*Employees of the USDA Forest Service served solely in an advisory capacity.
Bill Kuhn U.S. Forest Service, Rogue River-Siskiyou National Forest, Ecologist*
Jennifer Sanborn District Ranger, Siskiyou Mountains Ranger District *
Kristofer (Kit) Colbenson U.S. Forest Service, Rogue River-Siskiyou National Forest*
Laura LowreyUSFS Entomologist*
Lindsey Negherbon U.S. Forest Service, Rogue River-Siskiyou National Forest*
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Federal Affiliation
*Employees of the USDA Forest Service served solely in an advisory capacity.
Michael Ingman U.S. Forest Service, Rogue River-Siskiyou National Forest*
Homeowners Associations Affiliation
Betsy Baruso Glenn Vista Estates HOA
David Intersimone Park Estates HOA Firewise Committee Chairman
Kathy Rishel Firewise USA®Resident Leader, Oak Knoll Meadows
Keila Miramontez Mountain Meadows Retirement Community
Hospitals Affiliation
Robin Hanson Asante Ashland Community Hospital, Emergency Manager
Scott Clemetson Asante Rogue Regional, Emergency Manager
Stephanie Roland Asante Community Health Foundation, Executive Director
Media Organization Affiliation
Bert Etling Ashland.News
Non-Government Orgs Affiliation
Amber Ferguson Rogue Food Unites
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Non-Government Orgs Affiliation
Cole Smith ACCESS, Landlord Engagement Specialist
Ellie Holty ReOregon & RV COAD Program Coordinator
Tucker Teutsch III Director, Firebrand Resiliency Collective
Tessa Elbettar Jackson County Long-Term Recovery Program
Local Residents Affiliation
John Scarborough Rotary Club, Resident
Rachel Glass Landscape Architect, Resident
Richard Whitley Rotary, Resident
Steve Jensen Former City Councilor
Contractors Affiliation
Charisse Sydoriak CWPP Subcontractor
Dena DeRose CWPP Subcontractor Intently Collaborative, LLC
Dustin Tetrault CWPP Subcontractor Target Hazard Consulting, LLC
Elijah PolskyAerial LiDAR Contractor Rogue Reconnaissance LLC
Jerry McAdams CWPP Contractor MC Fire, LLC
Justice Jones CWPP Subcontractor Wildfire Justice, LLC
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Contractors Affiliation
Kevin Preister Center for Social Ecology and Public Policy
Nate Casebeer CWPP Subcontractor
Trevor Pereira American Red Cross, Cascades Region
Trish Malone Center for Social Ecology and Public Policy
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Table of Contents
Signature Page........................................................................................................................................................ 2
Acknowledgments ................................................................................................................................................. 3
Executive Summary ............................................................................................................................................. 20
Navigating the Plan ...................................................................................................................................................................................
........... 23
Section 1: Overview of the Planning Process ................................................................................................... 26
Introduction...........................................................................................................................................................................................
...................... 26
Wildfire Potential in Ashland .........................................................................................................................................................................
. 26
Ashland CWPP Development Process ....................................................................................................................................................
27
Management Advisory Committee.........................................................................................................................................................
28
Working Groups.........................................................................................................................................................................................
............... 30
Public Concerns About Wildfire...................................................................................................................................................................
35
Summary of Challenges .................................................................................................................................................................................
... 37
Section 2: Looking Back and Leaping Forward ...............................................................................................45
Looking Back ..........................................................................................................................................................................................
..................... 45
Leaping Forward .......................................................................................................................................................................................
............... 60
Section 3: Community Risk Assessment .........................................................................................................64
Introduction...........................................................................................................................................................................................
...................... 64
Climate Change Forecast ...............................................................................................................................................................................
65
............................................................................ 66
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Local Wildland Hazards and Risk Management ........................................................................................................................... 67
Significant Wildfires in and Adjacent to Ashland ......................................................................................................................... 67
Ashland Developed Area Vulnerabilities ............................................................................................................................................. 69
Critical Infrastructure................................................................................................................................................................................
............ 77
Highly Valued Resources and Assets (HVRAs) ............................................................................................................................... 79
Challenges ............................................................................................................................................................................................
....................... 83
Initiatives ...........................................................................................................................................................................................
............................. 85
Section 4: Community Health and Safety .......................................................................................................88
Introduction...........................................................................................................................................................................................
...................... 88
Process ...............................................................................................................................................................................................
............................. 89
Evacuating During Wildfire.............................................................................................................................................................................
. 90
Emergency Notifications ...............................................................................................................................................................................
.... 95
Smoke Impacts..........................................................................................................................................................................................
............... 96
Challenges ............................................................................................................................................................................................
....................... 97
Initiatives ...........................................................................................................................................................................................
............................. 101
Section 5: Residential Risk Reduction ............................................................................................................ 106
Introduction...........................................................................................................................................................................................
.................... 106
Motivating Action .....................................................................................................................................................................................
............. 106
Discovery Process......................................................................................................................................................................................
............ 107
Wildfire Risk Awareness Findings .............................................................................................................................................................
109
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Limiting Factors Findings .............................................................................................................................................................................
.......111
Workforce Findings ....................................................................................................................................................................................
............ 112
Challenges ............................................................................................................................................................................................
....................... 114
Initiatives ...........................................................................................................................................................................................
............................. 117
Section 6: Preparedness for Renters ................................................................................................................121
Introduction...........................................................................................................................................................................................
...................... 121
Process ...............................................................................................................................................................................................
............................. 121
Findings ..............................................................................................................................................................................................
............................ 122
Challenges ............................................................................................................................................................................................
...................... 123
Initiatives ...........................................................................................................................................................................................
............................ 125
Section 7: Preparedness for Socially Vulnerable Populations ..................................................................129
Introduction...........................................................................................................................................................................................
..................... 129
Process ...............................................................................................................................................................................................
............................ 130
Demographic Findings ..................................................................................................................................................................................
..... 131
Challenges ............................................................................................................................................................................................
...................... 137
Initiatives ...........................................................................................................................................................................................
............................138
Section 8: Insurance Crisis ................................................................................................................................ 141
Introduction...........................................................................................................................................................................................
...................... 141
Local Findings ........................................................................................................................................................................................
.................. 144
Challenges ............................................................................................................................................................................................
..................... 149
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Initiatives ...........................................................................................................................................................................................
........................... 150
Section 9: Economic Stability ........................................................................................................................... 155
Introduction...........................................................................................................................................................................................
.................... 155
Process ...............................................................................................................................................................................................
........................... 156
Challenges ............................................................................................................................................................................................
...................... 157
Initiatives ...........................................................................................................................................................................................
........................... 159
Section 10: A Necessary Paradigm Shift ........................................................................................................ 164
Introduction...........................................................................................................................................................................................
.................... 164
Voluntary Verses Mandatory Risk Reduction Findings........................................................................................................... 165
Risk Reduction Incentives Experience ...................................................................................................................................................
167
Critical Mass..........................................................................................................................................................................................
.................... 169
Resident Support for Urgent Action .........................................................................................................................................................
171
Summary ...............................................................................................................................................................................................
....................... 172
Challenges ............................................................................................................................................................................................
...................... 172
Initiatives ...........................................................................................................................................................................................
............................ 174
Section 11: Codes and Ordinances .................................................................................................................. 180
Introduction...........................................................................................................................................................................................
.................... 180
Oregon WUI Code .......................................................................................................................................................................................
............ 181
City of Ashland Land Use Ordinance .....................................................................................................................................................
182
Ashland Municipal Code ................................................................................................................................................................................
188
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General Code Recommendations .........................................................................................................................................................
188
HOA CC&Rs .............................................................................................................................................................................................
................... 190
ICC International Wildland-Urban Interface Code ..................................................................................................................... 191
NIST Hazard Mitigation Methodology (HMM) ................................................................................................................................... 191
Summary ...............................................................................................................................................................................................
...................... 194
Challenges ............................................................................................................................................................................................
..................... 194
Initiatives ...........................................................................................................................................................................................
........................... 196
Section 12: Landscape Resiliency .................................................................................................................... 199
Introduction...........................................................................................................................................................................................
.................... 199
Local Wildfire Environment ............................................................................................................................................................................
199
Ecosystem Services at Risk ............................................................................................................................................................................
201
.............................................................................................................. 202
Adapting to a Hotter, Drier, and More Fire-Prone Future .................................................................................................... 205
Challenges ............................................................................................................................................................................................
...................... 214
Initiatives ...........................................................................................................................................................................................
............................ 216
Section 13: Response and Prevention .............................................................................................................. 221
Introduction...........................................................................................................................................................................................
..................... 221
Wildfire Response and Mutual Aid ...........................................................................................................................................................
221
Wildfire Response in Ashland .....................................................................................................................................................................
222
Local Wildfire Prevention..............................................................................................................................................................................
... 222
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The Unhoused Population..............................................................................................................................................................................22
3
Challenges ............................................................................................................................................................................................
.................... 226
Initiatives ...........................................................................................................................................................................................
........................... 227
Section 14: Before Wildfire Strikes: Community Recovery Planning ........................................................ 231
Introduction...........................................................................................................................................................................................
..................... 231
Research Findings .....................................................................................................................................................................................
...........232
Other Considerations ..................................................................................................................................................................................
..... 236
National Guidance and Resources ........................................................................................................................................................
237
Local Advice and Resources ......................................................................................................................................................................
238
Preplanning Considerations .........................................................................................................................................................................
241
Challenges ............................................................................................................................................................................................
.................... 243
Initiatives ...........................................................................................................................................................................................
.......................... 245
Section 15: Implementation Blueprint ........................................................................................................... 248
Introduction...........................................................................................................................................................................................
................... 248
Blueprint for Action ..................................................................................................................................................................................
........... 249
Challenges ............................................................................................................................................................................................
.....................257
Initiatives ...........................................................................................................................................................................................
.......................... 259
Closing Thoughts................................................................................................................................................ 263
DISCLAIMER ..........................................................................................................................................................266
Glossary of Terms & Acronyms .......................................................................................................................268
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Terms..................................................................................................................................................................................................
........................... 268
Acronyms ..............................................................................................................................................................................................
......................270
References ........................................................................................................................................................... 276
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Executive
Summary
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2025 Ashland CWPP
Executive Summary
The 2025 City of Ashland Community Wildfire Protection Plan
(CWPP) reflects a citywide commitment to address the
escalating threat of wildfire with inclusive planning, science-
What is a CWPP?
based strategies, and community-driven solutions. Guided by
A CWPP is acommunity-driven
roadmap for living more safely
statements, this CWPP is a comprehensive wildfire risk reduction
with wildfire. Under federal
blueprint that ensures equitable access to services and
guidelines, every CWPP must:
resources.
Be developed
Since adopting its first CWPP in 2004, Ashland has led with
collaboratively with local,
action building nationally recognized programs like the
state, and federal partners,
along with other community
Ashland Forest Resiliency (AFR) Stewardship Project. Through
stakeholders.
strategic local investment, the city has leveraged over $30
Identify and prioritize areas
municipal watershed and surrounding forests. Programs like
for hazardous fuel reduction
Fire Adapted Ashland, Firewise USA®, SmokeWise Ashland,
and recommend the best
volunteer-run wildfire risk assessments, and school-based
methods.
wildfire education initiatives havedeepened community
Suggest practical actions
engagement across all sectors.
that homeowners and
neighborhoods can take to
Withclimate-driven catastrophic urban wildfires, a growing
make homes and structures
insurability crisis, and stretched wildfire risk mitigation
more resistant to fire.
resources has brought Ashland to a pivotal moment.The risk
facing Ashland is urgentand deeply personal. The 2009 Siskiyou
The Healthy Forest Restoration
Act (HFRA) defines these
Fire underscored the importance of proactive forest
requirements and gives
management, the 2010 Oak Knoll Fire destroyed 11 homes, and
funding priority to communities
that have an up-to-date CWPP.
devastated neighboring communities and claimed three lives.
Figure 1:CWPP
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2025 Ashland CWPP
Evacuations were required in every case. Wildfire is no longer a mere possibility; it is a growing and
pressing reality.
Figure 2: Ashland Skyline, Photo Courtesy of Jeremy Pawlowski
Vision Statement:
only withstand wildfirebut grows stronger and more connected because of it. In this
future, residents, students, workers, visitors, and pets remain safe during wildfires and
return quickly to undamaged homes, schools, businesses, and gathering places.
Defense Grant. The updating process engaged over 4,600 Ashland community members through
surveys, meetings, and working groups. This CWPP marks a community-wide commitment to protect
Ashland. It calls everyoneresidents, businesses, and leaders aliketo act, to lead, and to work
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2025 Ashland CWPP
together toward a future where wildfire resilience is not just possible, but enduring. That future begins
with a Vision. To realize this Vision before wildfire reshapes the cityAshland must unite behind
bold, achievable goals that turn intention into action. Embracing these goals will transform Ashland
from a vulnerable fuel source into a community strong enough to slow fire, resist ignition, and
protect everything we value. F
resilienceand the foundation for protecting our future.
Thematic Goals
ˣ̄̂˿˾˷˵̂ ˤ˿˷˵̄˸˵̂ʼ ˣ˱˶˵̂ ˖˿̂˵̆˵̂ Inspire and mobilize the Ashland community through
trust, shared leadership, and open dialogue to achieve 90% risk reduction within 10 years.
ˣ̄̂˵˾˷̄˸˵˾ ˧˸˱̄ ˝˱̄̄˵̂̃ʼ ˤ̂˱˳˻ ˧˸˱̄ ˓˿̅˾̄̃ highly valued
resources and assets (HVRAs) to wildfire through data-informed strategic planning,
regular risk assessments, and monitoring progress.
ˣ˽˱̂̄ ˣ̄˱˾˴˱̂˴̃ʼ ˒˹˷ ˢ˵̃̅˼̄̃ Revise municipal codes to align with the 90% risk
reduction goal by integrating clear compliance timelines and financial assistance for
eligible populations.
ˣ̄̂˵˾˷̄˸˵˾ ˟̅̂ ˓˿̂˵ʼ ˖̅˾˴ ̄˸˵ ˝˹̃̃˹˿˾ Establish a reliable local funding mechanism
and build core capacity to partner, secure, manage, and match essential risk reduction
resources.
˝˵˱˾˹˾˷˶̅˼ ˧˿̂˻ʼ ˝˱̃̃˹̆˵ ˙˽̀˱˳̄ Secure funding to support wildfire risk assessments,
implement inclusive community engagement initiatives, create and maintain resilient
forests, and fund structure-hardening and defensible space work.
Figure 3: Thematic Goals
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Implementation Priorities
Scaling up wildfire risk assessments and structure-hardening programs citywide.
Strengthening evacuation systems and smoke resilience initiatives.
Focusing outreach on socially vulnerable populations and renters, ensuring equitable
access to wildfire risk reduction resources.
Building a full-time CWPP implementation team and a robust tracking dashboard.
Securing an average of $8 million annually for 10 years to fund wildfire mitigation,
workforce development, and public engagement.
Revamping local codes and ordinances to align with modern wildfire science.
Figure 4: Implementation Priorities
Attaining the Vision, Goals, and Implementation Priorities takes more than technical solutionsit
requires ongoing community involvement at every level. This plan lays out a clear path where each
stepincluding motivating citizen action, strengthening homes, securing funding, and expanding
capacitymoves Ashland closer to becoming stronger together and safer from wildfire.
Navigating the Plan
To drive actionable outcomes, the plan uses the analogy of building a home: the five Thematic
Goals form the foundation, each supported by Key Results that function like structural pillars
defining major objectives needed to create a strong, resilient community. Approximately 40
identified Challenges represent real-world barriers to public safety, infrastructure, environmental
health, economic stability, and equity. These are addressed through targeted Initiatives, which
serve as construction drawings within an implementation blueprint. Every stepfrom assessing
community risk and assembling resources to adapting during setbacksis guided by measurable
outcomes, enabling regular public updates, annual evaluations, and continual adjustments.
Together, these building blocks create a clear, flexible path forward.
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2025 Ashland CWPP
Through the interactive Table of Contents (TOC) readers may easily navigate to each section.
Supporting information is provided in the listed appendices.
A. Community Profile
B. Table of Initiatives
C. Funding Mechanisms
D. Highly Valued Resources and Assets (HVRAs)
E. Whole Community Report
F. Socially Vulnerable Populations Project Report
G. Property Management Survey Report
H. Rental Owners Survey Report
I. CWPP DRAFT Comments and Responses
While this plan is relatively comprehensivebecause the mission demands itimplementation is
designed to be clear, logical, and actionable. It moves step-by-step from ambitious goals through
focused objectives, connected challenge statements, and specific initiatives that drive real results.
the
environmental leadership and resilience, charting a necessary course toward a safer, stronger
futurewhere every resident, business, and institution plays a vital role in meeting the wildfire
challenge head-on.
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Section 1
Overview of the
Planning Process
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Section 1: Overview of the Planning Process
A top priority is wildfire risk reduction that supports
principles of equity and access.
-Ashland City Council
Introduction
In the summer of 2022, the Ashland City Council adopted Vision and Value Statements for the city
which are embraced in this Community Wildfire Protection Plan (CWPP). In March 2023, the Mayor
and City Council formally adopted priorities to take the city into the 2023-25 Biennium and beyond. A
city services
(Ashland City Council, 2022).
Ashland has a distinct environment and governance framework (see Appendices), which provides a
foundation for understanding the community's wildfire challenges. There are many wildfire concerns
expressed by residents which reflect strong feelings and ideas about how to reduce collective risk. It
is evident that the community cares, as indicated by the level of community involvement in
developing the 2025 City of Ashland CWPP.
Wildfire Potential in Ashland
Situated in a fire-dependent dry forest ecoregion, Ashland has experienced over a century of fire
exclusion, leading to dense secondary growth and an overabundance of woody vegetation in
forested areas (Halofsky, 2016, 2020; Metlen et al., 2017). Historically, naturally occurring and
indigenous-set fires in the Rogue Valley were the norm. Human suppression of these fires, starting in
the mid-to-late 1800s, has resulted in diminished ecosystem function and structural resilience
(Hessburg et al., 2019; Borgias in City of Ashland Forest Plan Appendix 8.3, 2004). Additionally,
extensive logging has left unnaturally dense second-growth conifer forests (Metlen et al., 2017). Over
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a century of land disturbance in the lower elevations, near the main core of Ashland, has
transformed former savanna oak woodlands into annual-dominated, non-native grasslands.
A stark reminder of these vulnerabilities occurred on September 8, 2020, when the Almeda Fire
-driven fire and
embers rapidly spread northwest, devastating the communities of Talent and Phoenix, killing three
people and destroying approximately 2,500 homes and 600 businesses (Rogue Valley Council of
Governments, n.d.).
risk reduction and preparedness strategies.
Ashland CWPP Development Process
In 2023, the City of Ashland received a USDA Community Wildfire Defense Grant (CWDG) for nearly
$250,000 to update its twenty-year-old Community Wildfire Protection Plan (City of Ashland, 2004).
These funds were contingent on using a multi-level, community-engaged process to guide issue
identification and strategic planning. (10) ten specific
plan components:
1. Assess community structure ignitability and fill risk assessment gaps.
2. Assess critical infrastructure vulnerable to wildfire impacts.
3. Develop a risk reduction strategy for vulnerable community members.
4. Enable citywide structural ignitability risk reduction.
5. Mitigate landscape wildfire potential.
6. Strengthen wildfire prevention strategies.
7. Promote personal health and safety.
8. Develop an economic resilience strategy.
9. Identify what is needed for a post-fire recovery plan.
10. Develop a strategy to secure sustainable funding to create a fire adapted community.
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An expectation of the planning process was that it would be facilitated by a contractor and
community advisory body jointly evaluating wildfire risk at multiple scales to meet the goals of the
National Cohesive Wildland Fire Management Strategy (U.S. Department of the Interior, U.S.
Department of Agriculture, and Wildland Fire Council, 2024), and a 45% in-kind match of city staff
and volunteer time.
In addition to requiring community engagement in plan development, the city committed to
integrating advances in understanding of social dynamics, public engagement strategies, wildfire
risk assessment tools, identification of measurable outcomes, and a sustainable funding strategy.
In September 2023, the City of Ashland issued a call for proposals, to which five companies
responded. MC Fire, LLC was selected, and an agreement was signed in January 2024.
In August 2023, the city invited more than 40 community members representing city, federal, and
state government, residents, educational institutions, and businesses to a meeting to solicit interest
in serving on the Ashland CWPP Management Advisory Committee (MAC).
While putting together the detailed process to incorporate a variety of community input and
conduct a full update of the 2004 Ashland CWPP, it was evident that the update should include many
To assist in these efforts, Ashland
staff and a volunteer assembled the MAC and supported 10 working groups tasked with creating
challenge statements and initiatives for their respective areas of concern. These groups and their
roles are described in the following pages.
Management Advisory Committee
Creating the CWPP has been a collaborative effort between community members and local
organizations. A joint approach ensures that the 2025 City of Ashland CWPP embodies the diverse
values, knowledge, and commitment of Ashland's citizens to wildfire risk reduction.
On August 23, 2023, approximately 40 community members gathered to learn about the City of
Ashland receiving USDA Community Wildfire Defense Grant (CWDG) funds. This grant program
allocated specific funding to assist the City of Ashland with updating an outdated plan from 2004.
Meeting goals included encouraging participation in the MAC and identifying community values and
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desired outcomes for the planning process. Participants expressed the following desired process
conditions:
-25 Vision and Values Statement.
approach and strive for socially acceptable actions and outcomes.
The plan should specify education and communication needs and include economic and
social values that focus on businesses, industry, and schools.
Use metrics to monitor and refine strategies over time.
Collaborate with Oregon State University (OSU) and Southern Oregon University (SOU).
Provide an easy-to-
Ensure the CWPP is a living document with institutional support and funding for minor annual
updates and major updates every five years.
Figure 5: Management Advisory Committee Meeting, Photo Courtesy of Chris Chambers
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On February 26, 2024, community members and representatives of interested organizations
attended the first CWPP MAC meeting where they received an overview of project work expectations
(see Figure 5). A comprehensive project guide was provided which identified topics to be addressed
in the CWPP and outlined goals and objectives in these areas. MAC members were encouraged to
sign up for specific areas of interest identified in the project guide.
Working groups were developed to focus on the ten topics listed below:
Community Wildfire Risk Assessment
Public Health and Safety
Economic Stability
Insurance Crisis
Renters Wildfire Risk
Socially Vulnerable Populations
Engaging the Unhoused Population
Building Whole Community Mitigation Capacity
Watershed and Forest Resilience
Wildfire Recovery Planning
The MAC represented diverse perspectives, facilitated public input, and reviewed and recommended
initiatives in this update to the Ashland CWPP.
Working Groups
Most topic-specific CWPP inputs are individual working groups products. Each group's composition
was determined by its leads, based on collective members expressed interest and subject matter
expertise. Observers could attend meetings at the lead's discretion. Group sizes ranged from two to
ten members. Meeting frequency was negotiated based on workload and each working group was
tasked with developing an action plan.
Working group goals were outlined in a CWPP Project Guide, reflecting expectations outlined in the
Community Wildfire Defense Grant (CWDG) application. Some goals were achievable within the
planning process, while others were more visionary. It was the responsibility of each working group to
identify relevant planning process goals and objectives, identify challenges and propose solutions,
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define tasks and deliverables, and establish a timeline for deliverables. A short description of each
working group tasks and contributors follows.
Community Wildfire Risk Assessment
This working group was tasked with: (1) establishing a baseline assessment of structure ignitability
across all building types within the City of Ashland, (2) providing a comprehensive understanding of
current vulnerabilities, (3) deepen insights into how wildland fuels and fire behavior interact with
structural ignitability to better inform mitigation strategies, (4) evaluating critical infrastructure,
specifically water, power, and communication systems, (5) identifying susceptibilities to wildfire, and
(6) developing a living Wildfire Hazard and Risk Base Map for the City of Ashland.
City of Ashland staff, Oregon State University (OSU) professors and researchers, and an aerial
imagery contractor comprised this multidisciplinary group.
Public Health and Safety
This working group focused on public health and safety concerns, including: (1) the need for safe
evacuations and public assembly areas, (2) emergency planning for Ashland's diverse school-aged
community, (3) maintaining a resilient communication infrastructure, (4) creating an inclusive
smoke response plan, (5) maintaining quality of life during a wildfire disaster event,(6) ensuring a
secure water supply, and (7) protection of life.
The group met monthly for a year, with each member contributing to research, revising goals, and
proposing further needs and wants. City of Ashland staff, community partners, and resident
volunteers comprised this group.
Economic Stability
This working group was tasked with: (1) determining how to prepare Ashland businesses, customers,
and their employees for a wildfire emergency, (2) determining how to best help businesses prepare
and adapt their facilities for wildfire smoke, and (3) propose a Wildfire Recovery Plan for the tourism
industry, institutions, and key businesses.
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Between January and December 2024 this group met ten times. City of Ashland staff, business
owners and community partners comprised this standing committee of the Ashland Chamber of
Commerce that pivoted in 2024 to develop the Economic Stability content of this plan and will
continue to work on its future implementation.
Insurance Crisis
In 2024, this working group met six times to discuss insurance issues, share information, and test
ideas. The group was comprised of members of the Ashland Chamber of Commerce, elected
Oregon State representatives, and city staff. Substantial effort was made by the CWPP development
team to research the issues and summarize the current situation.
Renters Wildfire Risk
This working group was formed on August 12, 2024 to: (1) identify strategies to motivate and enable
renters to reduce their risk and potential impacts from wildfire to themselves and their rental
structure, (2) identify strategies to motivate and enable rental property owners/managers to reduce
their risk and potential adverse impacts to their properties from wildfire, and (3) facilitate the
collection of survey data from property management companies and private rental property owners
(see appendices).
The seven-member working group representing realty and property management companies,
social service organizations, and residents met five times.
Socially Vulnerable Populations (SVPs)
This working group was tasked with understanding the challenges faced by housed vulnerable
populationssuch as low-income individuals, those experiencing housing insecurity, and residents
of mobile/manufactured home parks, people with disabilities, seniors, single-parent, and limited-
English-speaking householdsin creating and maintaining wildfire-resistant places of residence.
Based on data collected in 2024 (see appendices), the group was asked to identify strategies to
enable them to create and maintain fire-resistant homes.
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Engaging the Unhoused Population
Engaging the unhoused population was split into two parts: (1) preventing wildfires caused by the
unhoused, and (2) enable the unhoused to find safety during a wildfire. Part 1 was assigned to City of
Ashland Fire & Rescue staff, and Part 2 was assigned to the Public Health and Safety working group.
Building Whole Community Mitigation Capacity
This working group was tasked with enhancing wildfire resilience throughout Ashland by identifying
and scoring highly valued resources and assets (HVRAs) for priority risk reduction (see appendices).
It was comprised of city staff and residents and formed to develop a bold strategy for reducing
community wildfire risk through direct, tangible mitigation efforts. The group set a clear goal: achieve
at least 90% compliance in wildfire mitigation across all properties within city limits within 10 years. To
reach this goal, they designed a triage process to prioritize actions based on an inventory of HVRAs
and identified strategies to build capacity for implementation.
Watershed and Forest Resilience
This working group was tasked with: (1) collaborating with the Rogue River-Siskiyou National Forest
and others to identify a pathway to develop a comprehensive, Ashland Watershed Management
Plan, (2) updating fuel treatment parameters by incorporating the latest scientific research to
predict climate change impacts on the city's forested lands, (3) mapping steps to promote climate-
adapted landscapes by restoring structural and functional processes that align with projected
climate scenarios, and (4) recommending actions to maximize snowpack accumulation and
retention in the watershed to ensure the Ashland Municipal Watershed can consistently provide
high-quality drinking water.
Additional considerations are activities to preplan stabilization efforts for the Ashland Watershed in
the event of a severe wildfire andensuring rapid recovery and sustained ecological health. The City
comprise this
working group.
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Wildfire Recovery Planning
The CWPP contractor and a subcontractor were tasked with: (1) summarizing socio-economic
lessons from Oregon's 2020 wildfires, especially the Almeda Fire, (2) compiling recovery advice from
communities affected by catastrophic wildfires, (3) incorporating initiatives from other working
groups, and (4) determiningthe critical needs, budgeting, and timeline required to develop a
collaborative Wildfire Recovery Plan for Ashland.
Whole Community Engagement Summary
In addition to wide-ranging community involvement in the plan development process, the
challenges and solutions identified were informed by a combination of qualitative and quantitative
studies as shown in the table below.
Engagement in Recent Ashland Wildfire-Related Studies
Year # Participants Nature of the study
2015 437 People engaging in wildfire-related conversations in a range of venues
2019 ~1,136 Residents from single-family homes responding to a mail-in survey
2020 2,472Mail-in survey to support an evacuation time study
2024 225 Socially vulnerable persons (primarily) were engaged in conversations
2024 319 Respondents to an open invitation to an online wildfire survey
2024 8 Respondents to property management company survey
2024 22 Respondents to a private rental property owner survey
Total ~4,619
Table 1: Engagement in Recent Ashland Wildfire-Related Studies
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initiatives is dependent on significant
community engagement, local collaboration, new investments, and bold strategies.
Public Concerns About Wildfire
For a survey in October and November 2024, Ashland residents and businesses were openly invited
to they would like to see addressed in the Updated Ashland Community
and their in an online survey. 62% of
the 319 respondents provided statements on what they thought should be covered in the CWPP and
ideas for addressing the issues.
The statements were sorted into themes, with specific concerns, issues, and ideas sorted, scored,
and analyzed. A public interest rating (PIR) was assigned, with ratings ranging from 15 to 100, with
100 representing the highest interest. These concerns and ratings are listed in the tables below:
Public Health and Safety
PIR Issues / Concerns
100 traffic bottlenecks, evacuation routes, and alternative plans
80 narrow streets, overdevelopment, and lack of fire breaks
35 improved warning systems and multiple alert mechanisms
30 evacuation plans for schools and other institutions
Table 2: Public Health and Safety
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Community Engagement
PIR Issues / Concerns
90 clearing vegetation, defensible space, and enforcing property maintenance
75 communication, outreach, and education about fire safety
70 challenges for disabled, elderly, low-income residents, and pet owners
50 rising insurance premiums and incentives for fire-safe measures
45 encouragement of neighborhood efforts and volunteer programs
40 recommendations for fire-resistant plants and banning flammable landscaping
25 suggestions for organized volunteer efforts to assist with mitigation tasks
15 plans to accommodate diverse needs, including mobility-impaired individuals
Table 3: Community Engagement
Wildfire Response and Prevention
PIR Issues / Concerns
65 risks from illegal camping and the need for supervised spaces
60 criticism of c
40 adequate water storage and availability during wildfires
20 stricter regulations and penalties for noncompliance with safety standards
Table 4: Wildfire Response and prevention
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Summary of Challenges
The range of wildfire hazards and risks facing Ashland is broad and can feel overwhelming. To create
a clear and manageable action plan, the issues were grouped into 44 statements. A
list of more than 220 initiatives proposes solutions to these challenges.
The table below highlights key challenges Ashland must address to reduce wildfire risk across
neighborhoods, businesses, natural areas, and infrastructure. These challenges were identified
through community input, expert analysis, and a careful review of current conditions. Each challenge
is directly linked to one or more initiatives proposed in this plan.
To facilitate navigation, challenges are organized by subject focus and assigned an identifier
(identifying code for tracking purposes) that connects related initiatives throughout the CWPP.
Table of Challenges
Subject ID Challenges Initiatives
Data Collection CR-1 To respond effectively, Ashland must routinely reassess 4
wildfire hazards and risks across space and time.
Electrical CR-2 Additional wildfire mitigation measures are needed to 5
System
Water Quality & CR-3 2
Supply
clean water supply.
Prioritize CR-4 Protecting every highly valued resource and asset in 5
Mitigation Ashland is impossible given limited time and resources,
so triage is necessary.
Emergency HS-1 Emergency notifications and advisories are not 5
Notices accessible to everyone, are confusing to some
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members of the community, and the communication
system has operational weaknesses.
Evacuation HS-2 Many are justifiably concerned that safe evacuation 15
during an event will be extremely difficult for many
reasons including not having the means to evacuate,
confusion about what to do and where to go, blocked
roads, and fallen utility poles.
Smoke Impacts HS-3 While the city has a 4-year-old community smoke 8
on Health impacts response plan, it has not been adequately
funded and fully implemented.
Safety During HS-4 Local citizens and commuters are concerned about 9
Fires their health and safety during a wildfire event because
they fear they will be unable to receive health care or
General RR-1 Residents' perceptions of wildfire risk vary significantly 2
Awareness by housing type, location, ownership, and experience,
leading to inadequate preparations.
Physical RR-2 Physical/functional limitations prevent many residents 4
Barriers from conducting wildfire risk reduction work.
Financial RR-3 Financial constraints pose a significant barrier to 3
Constraints wildfire risk reduction across all demographic groups.
Neighbors RR-4 Collective residential risk reduction is essential to 3
protect everyone, yet many neighbors do not
participate, or their efforts are inadequate even when
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they are in a NFPA designated Firewise USA
Neighborhood.
Workforce RR-5 Licensed and unlicensed workers are either not 6
empowered to, are unaware of, or choose not to follow
fire-resistant construction and/or landscaping best
recommended adjustments to be wildfire safe.
Rental RE-1 Most renters lack authority to implement risk reduction 7
Management measures. Rental owners and property management
companies (by proxy) are ultimately responsible for
reducing wildfire risk, but most are not taking necessary
action.
Tenant RE-2 Renters living in multi-unit housing face greater 3
Awareness
or are not motivated to learn.
Affordable RE-3 In the aftermath of wildfire, the availability of affordable 3
Rental Housing rental homes in Ashland may become severely limited,
potentially forcing many residents to relocate.
Vulnerable SV-1 Many socially vulnerable households underestimate 4
Households their wildfire risk and face multiple barriers to reducing
that risk.
Engaging SVPs SV-2 SVPs require a variety of communication modalities to 5
develop trusting relationships critical to fostering
engagement.
SVP Housing SV-3 A majority of socially vulnerable residents live in 3
housing that is highly susceptible to wildfire ignition.
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Homeowner IN-1 While most Ashland homeowners are insured, 5
Insurance affordability and access to coverage are growing
concerns, particularly for residents in high-risk areas
like mobile home parks and homes near wildlands.
Uninsured IN-2 The number of uninsured renters in Ashland is 4
Renters significant, which means that many could lose all
assets and be unable to find affordable temporary
housing if their rental unit burns.
SVP Loss IN-3 Many socially vulnerable residents are uninsured, 4
Potential leaving them financially unprotected and at risk of
displacement when awildfire occurs.
Business IN-4 Rising insurance costs and wildfire risks threaten 3
Insurance
socioeconomic viability, with rebuilding efforts expected
to take years.
Smoke ES-1 Wildfire smoke is a recurring issue that continues to 6
Economics
Economic ES-2 13
Security economy, with long-lasting impacts that could cripple
its economic stability for decades.
Business ES-3 Most businesses are not doing enough to protect their 4
Structures structures from exposure to wildfire.
Leadership PS-1 Protecting the city from wildfire requires a fundamental 7
shift in how community leaders and citizens collectively
perceive and respond to the risk.
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Equitable PS-2 Existing wildfire mitigation efforts suffer from 21
Support inconsistent and inadequate funding, making it
extremely difficult to provide sufficient and equitable
support to everyone.
Deliver Results PS-3 Voluntary compliance has proven insufficient, leaving 4
the community dangerously exposed to wildfire.
Alternative strategies are needed to accelerate risk
reduction efforts.
Land Use CO-1 Ashland Land Use Planning ordinances lack robust and 3
Planning current science-based requirements for new
developments.
Municipal Code CO-2 Ashland Municipal Code lacks robust and current 1
science-based requirements for new and existing
structures.
Enforcement CO-3 City of Ashland staff are at or beyond capacity and 2
HOA CC&Rs CO-4 Many HOA CC&Rs in Ashland lack wildfire risk mitigation 3
requirements, and some directly conflict with best
practices and municipal codes.
Tree Mortality LR-1 Recent tree die-off in the lower Ashland Watershed is 6
increasing fire danger to the community, watershed,
and trails.
Mt. Ashland LR-2 Critical infrastructure and economic assets at the Mt. 9
Recreation Ashland Ski Area are at significant risk of wildfire.
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Climate LR-3 The Ashland Watershed's ecological integrity is 2
Impacts increasingly threatened by climate change, yet no
mitigation plan exists for federal lands, unlike the c
managed areas.
Unhoused RP-1 Unhoused community members face heightened 5
Issues wildfire risks and are also at risk of accidentally starting
fires.
Non-Forest RP-2 7
Wildlands ignitions and rapid fire spread in the non-forested lands
surrounding and within the city.
Recovery RC-1 Wildfire recovery can be slow, painful, unfair, and 1
Planning expensive, but proactive planning can significantly ease
the process.
Recovery RC-2 Ashland lacks the capacity, personnel, and funding to 5
Capacity effectively pre-plan for and deal with the devastation
from a catastrophic wildfire.
Environmental RC-3 Wildfires can cause severe, lasting damage to streams 1
Recovery and watersheds, triggering landslides and heavy
sedimentation that can impact the c
supply.
Protect High IM-1 6
Value Assets
values in a short timeframe.
City Funding IM-2: Implementation requires city funding and resources as 1
a baseline and to meet required matching dollars for
external grants.
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Operational IM-3 To be able to attract and administer significant funding 3
Capacity we need dedicated city leadership, staff, and willing
and able project partners.
Table 5: Table of Challenges
Figure 6: Drought Affects Emigrant Lake near Ashland, Photo Courtesy of Jesse
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Section 2
Looking Back and
Leaping Forward
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Section 2: Looking Back and Leaping Forward
This section is a celebration of the progress that has been made in wildfire preparedness and risk
reduction since the implementation of the 2004 CWPP, including achieving national recognition for
these efforts. However, after 20 years, it is prudent to take a thoughtful and constructive approach to
assess if the CWPP is meeting the challenges ahead. By evaluating wildfire risk reduction activities
and leveraging the experiences and insights of the dedicated staff and volunteers, the city can
assess its ability to sustain past initiatives while ensuring alignment with proven, science-based
strategies that drive meaningful action. Through open and honest reflection, informed decisions can
be made to maximize impact and ensure wise investment of resources for a safer, more resilient
future.
Looking Back
Ashland was one of the first communities to develop a Community Wildfire Protection Plan (CWPP) in
was informed by the best available science and exceeded H 1) proposing
alternative locations and methods of treatments on federal land in our watershed, 2) prioritizing
fuels reduction across the landscape, 3) addressing structural ignition, and 4) working with Oregon
Department of Forestry, US Forest Service, and local fire officials.
laid out a vision for safeguarding the watershed and called for proactive treatments and initiatives
designed to protect the forests, drinking water supply, wildlife habitat, and the safety of Ashland. This
sparked a long-term commitment to achieving ecological health with community resilience.
Ashland Forest Resiliency Project
The Ashland Forest Resiliency (AFR) project emerged from this work. Through thinning dense forests,
controlled burning, community engagement, ecological monitoring, and collaborative stewardship,
the AFR project restored forest health while reducing wildfire risk. What began as a necessary
response to growing wildfire dangers evolved into a nationally recognized model of community
driven forest management. It united city leadership, local organizations, federal agencies, and
residents, in a shared mission to protect Ashland.
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At the time, the 2004 CWPP addressed the most pressing and growing fire issue: increased size and
severity of wildfires, primarily in forested settings. In 2002, the Biscuit Fire, at over 500,000 acres, had
cloaked Ashland in smoke and significantly raised the bar for the size and impacts of wildfire in
Oregon. That same summer, Ashland residents watched the East Antelope Fire torch the top of
Grizzly Peak. New fuels mitigation efforts were turning into legitimate institutional programs when the
2004 CWPP was crafted.
c
Phase II Project in 2004, using a helicopter to remove overly dense trees on more than 140 acres in
the municipal watershed. These new efforts followed years of thinning small trees and brush to
reduce fire danger and build community support for active forest stewardship.
Landowner grant assistance programs that began in 2001 because of the National Fire Plan (2000)
had picked up steam and hundreds of acres of fuels reduction had been completed or were
underway by 2004, leading to the c
connected landowners to professional expertise and funding; two major obstacles to reducing fire
Community engagement was central to working with citizens, funders, researchers, students and
public policy makers as phases of the project were implemented. Three longitudinal studies were
rstand public perceptions of the
project. These studies found that residents reported having a spiritual, physical, and mental
connection to the watershed and citizens wanted to know and understand the science, planning,
and implementation processes. Tours, events, classes, field activities, a paid youth and education
program, student service learning, and research from college students have kept people engaged
and have helped to create a deeper understanding of forest health, the increased need for
prescribed fire, and active forest management. A relatively new program, SmokeWise Ashland, was
born from AFR to help increase the use of prescribed fire (and quickly increasingly polluted summer
months) by educating residents, businesses, and visitors to protect themselves from smoke in the
air.
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The work continues, adapting to new challenges and embracing innovative approaches. By staying
climate-driven changes. This helps protect the c
Though defensible space and home hardening were topics of conversation and study, there was
much less emphasis on these topics in the 2004 CWPP. Some of the related education and outreach
initiatives included:
Ashland website.
Wildfire messaging in utility bills, which diminished over time as people chose to opt out of
the c
Evacuation drills in neighborhoods, which happened twice over a 19-year period.
A single residential fire safety tour held in 2006.
Lawn signs, which were used for properties that met Firewise USA® standards.
A self-guided fire ecology interpretive trail, constructed in 2004 and updated in 2016.
Many other wildfire preparedness and risk reductions activities have been promoted by the City of
Ashland since 2004, including the Ashland Fire Adapted Communities (FAC) Program, SmokeWise
Ashland, and FireWorks!. The following information will provide brief descriptions of these activities,
along with accomplishments and opportunities.
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Figure 7: Removal of Flammable Juniper by ODF Crew, Photo Courtesy of City of Ashland 2015
Free Home Wildfire Risk Assessments (2006-2024)
Between 2006-2024hundreds of wildfire risk assessments were completed for single-family homes,
where city staff and volunteers engaged face-to-face with residents. Annually, on average,
approximately thirty-three (33) homes were assessed, with no quantitative measures to determine
risk reduction performed by residents. Qualitative results included positive feedback from residents,
increased demand for assessments, and noticeable risk reduction actions, which provided evidence
to city staff that the program had tangible benefits to improving wildfire safety on individual private
parcels. Unfortunately, in some years, few assessments were completed due to insufficient staff.
It became apparent that to affect significant risk reduction citywide, the average annual assessment
rate needed to increase to meet the need for the nearly 7,000 single-family homes and thousands of
multi-family residential units in Ashland. In 2021, this led to the formation of the volunteer Wildfire Risk
Assessment Program (WRAP). Trained and certified volunteer assessors performed over 150
assessments within the first year of the WRAP program. Some years were more challenging due to
delays resulting from the COVID pandemic shutdowns, as well as staff and volunteer shortages. This
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(CERT) program to secure funding and centralize fire department volunteer oversight.
Fire Adapted Communities Coordinator (2015)
While the term fire adapted communities (FAC) was not specifically identified in the 2004 CWPP,
efforts have been made to incorporate these concepts. A fire adapted community is a community
that collaborates to identify its wildfire risk and works collectively on actionable steps to reduce its
risk of loss. This work protects property and increases the safety of firefighters and residents.
Creating fire adapted communities is also one of the three goals of the National Cohesive Wildland
Fire Management Strategy (2014).
In 2015, Ashland was among the first cities in Oregon to hire a Fire Adapted Communities Coordinator
to coordinate citizen wildfire safety and mitigation activities, engage with the community, and
implement FAC concepts. The position grew out of a grant-funded Firewise Communities
Coordinator position that was first created in 2010.
This work also includes developing codes and ordinances, facilitating fuels reduction, and planning
evacuation strategies. A City of Ashland utilities fee provides funding for this position. Four (4)
separate individuals have filled this role over the past ten (10) years.
Tours and Lectures
Fire department staff schedule speaking engagements and field tours when requested, or as
necessary. In the AFR project between 2010 and 2021, sixty-eight (68) tours were given in the Ashland
Watershed, with an estimated 1,329 attendees. AFR partners also shared the significance of the
project through hosting events like the Era of Megafires presentations by Paul Hessburg, three (3) of
which were hosted between 2016 and 2018, guest lectures by fire historian Dr. Stephen J. Pyne and fire
ecologist Dr. Susan Prichard. Maintaining positive perceptions of using prescribed fire and active
forest management remains important.
City staff have given dozens of presentations to local service clubs, in Osher Lifelong Learning
Institute (OLLI) courses, SOU and Ashland School District classes, homeowners associations, local
and national conferences, and via online webinars.
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Outreach activities can encourage residents to participate in reducing their own fuels using
defensible space science and home hardening. Staff capacity should be maintained for providing
community education activities. Tours of hardened homes and fire-resistant neighborhoods can be
a way to directly influence the community to act. This is also an opportunity for managing risk
perceptions and sharing the urgency of wildfire risk reduction. The City of Ashland can also sponsor
community education events in partnership with organizations serving people at risk. However, there
are currently no metrics to show that risk reduction actions are being taken by recipients because of
city Staff or volunteer presentations.
Educational Information on the City Website
Face-to-face interviews and online surveys in 2024 indicate that the city website is important to
some users, while others such as socially vulnerable persons (SVPs) are less likely to use the website.
Results also indicate that in-person, onsite risk assessments are the preferable methods of
communication for respondents, as it enables interactive dialogue with residents.
Firewise USA® Site Program
Ashland formally began supporting the National Fire Protection Association (NFPA) Firewise USA®
(formerly Firewise Communities USA program) site program in 2010. This voluntary program
encourages individual neighborhoods to acknowledge that they are at risk from wildfire and form a
committee to encourage neighbors to protect their homes and surrounding areas from wildfire
incrementally over time. In 2022, Ashland had thirty-three (33) certified Firewise USA® sites, which
were the most Firewise USA® sites of any city in the country at that time. For tracking metrics, this
program includes numbers of Firewise USA® sites, along with the per capita time and dollars spent
per site.
Firewise USA® certificate of recognition standards do not require that any home attain a meaningful,
code-based level of mitigation. Similarly, the program does not require any minimal level of
mitigation across the community or neighborhood. Given Ashland
homes attaining
false sense of securityas residents may believe they are better protected though wildfire hazards
remain high. The m
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Expectations of city fire staff to assess, draft action plans, find funding, and routinely advise and
oversee Firewise USA® communities is inadvisable and unsustainable. By focusing heavily on Firewise
USA® sites, which primarily benefit financially secure homeowners in HOAs, the program limits city
community residents with less resources.
The value of the program is getting neighbors to talk about shared risk and collectively reducing risk
Select insurance companies offer small discounts in some states if a home is in a recognized
Firewise USA® neighborhood that is in good standing.
However, using city staff to support Firewise USA® sites is not an effective use of city resources. The
program has value, but these communities need to be self-directed and may need to hire certified
risk assessors to maintain their Firewise USA® recognition. Fire staff or volunteers can continue to
support the Firewise USA® program by speaking at neighborhood events and supporting individual
home assessments. City staff time, formerly invested in Firewise USA® communities, has already
been redirected towards other projects and programs, like the volunteer wildfire risk assessment
program (WRAP).
Citizen Wildfire Safety Commission
City departments and education to the community
1,
replaced, 03/05/2019). The Commission was switched to Management Advisory Committee status in
September 2023 to free city staff from the time demands of public meeting rules. During its tenure,
Market AF&R Booth (still done by volunteers today), launching the annual Wildfire Preparedness
Campaign, establishing the Wildfire Risk Assessment Program (WRAP), creating a real estate wildfire
education program, and helping secure a $3 million FEMA grant to reduce wildfire risk for 1,100 of the
csingle-family homes.
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currently limited to supporting
fire staff upon request. Ideally, this committee would meet on a more frequent basis.
Market since around 2016. This booth is also set up for special events upon request. Since the booth is
typically run by volunteers it is relatively cost-effective, so long as there is availability to staff it, which
is not always the case. A booth enables direct engagement when people havequestions.
Overall effectiveness of this form of education and outreach has not been measured, although the
number of interactions is now being tracked. It is a much-appreciated service, but it is unknown if
these individuals act based on these interactions. When volunteers are not available, fire
department personnel may end up staffing the booth.
Annual Wildfire Preparedness Campaign
This annual campaign ran from 2018-2022. The campaign consisted primarily of setting up poster
boards and placing monthly themed flyers in retail stores, at fire stations, and the YMCA from April
through July. No metrics were used to measure if actions were taken based on people taking flyers.
Research studies indicate that messaging through posters, brochures and handouts raises
awareness but rarely motivates action.
Ashland Wildfire Mitigation Project
The Ashland Wildfire Mitigation Project (AWMP) was initiated by AF&R and resulted in securing a
Federal Emergency Management Agency (FEMA) Pre-Disaster Mitigation (PDM) grant in the amount
of $3 million. The project's primary goal is to establish defensible space around approximately 1,100
of the highest risk single-family homes and eliminate wood-shake roofing, thereby reducing the
overall risk to residents and structures from future wildfires. Assistance is specifically dedicated to
single-family homes.
AWMP is the most successful mitigation program since the inception of Firewise in 2010. It requires
residents to meet code-based standards for defensible space and eliminates one of the major risk
factors for wildfire ignition in wood-shake roofing. Though
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elements of home hardening, it accomplishes an important objective through a voluntary, incentive-
based approach with verifiable results. As a pilot project of how community-wide risk reduction
could work, it is understood that long-term, sustainable funding is needed to continue this sort of
incentive-based work.
As of January 1, 2025, 167 eligible residents have reduced their wildfire risk by removing flammable
vegetation and debris, and twelve (12) wood roof surfaces have been replaced.
A challenge has been hiring and keeping qualified staff in the Wildfire Mitigation Specialist
coordinator role; a temporary grant-funded position dedicated to the AWMP. This program was on
pause for several months due to lack of qualified applicants after the first coordinator left for a
higher-paying, permanent job, which is a challenge in relying on grant funds.
This incentive-based program comes with an administrative burden given that FEMA and the
Oregon Department of Emergency Management (OEM) are involved in oversight. While the results for
properties participating in the program are excellent, the overall participation rate is low at 30% of
those contacted from the list of highest risk homes. Defensible space work is only part of the
equation in wildfire protection along with home hardening, so even homes who complete the AWMP
still need more work to achieve a science-based and desired level of protection. However, AWMP
does fill an important role as a means of learning more about how people can successfully reduce
their risk through combining codes and incentives, and this needs to continue.
SmokeWise Ashland Program
SmokeWise Ashland is a collaborative initiative in southwest Oregon dedicated to safeguarding
public health and enhancing community resilience amid increasing wildfire smoke and increased
need for controlled burns to mitigate wildfire risks. Established in 2016, the program unites various
local entities, including AF&R, Ashland Chamber of Commerce, Asante Ashland Community Hospital
(AACH), Jackson County Health and Human Services (JCHHS), the Oregon Shakespeare Festival
(OSF), the Fire Adapted Ashland Management Advisory Committee, various schools and childcare
centers, and Southern Oregon University (SOU).
SmokeWise Ashland offers community members comprehensive resources on topics such as
understanding the Air Quality Index (AQI), improving indoor air quality, proper use of respirators,
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wildfire prevention strategies, and methods to reduce exposure to wildfire smoke. It also provides
information on controlled burns through text messages, social media and city news. Additionally,
SmokeWise Ashland provides guidance for businesses, schools, and community groups on
preparedness, decision-making, and communication during smoke events. Thirty-seven (37)
PurpleAir monitors have been placed at various facilities around Ashland through this program.
In 2019, the City of Ashland received a $85,000 grant from the Oregon Department of Environmental
Quality (ODEQ) to purchase and distribute 600 HEPA purifier units to the most smoke-vulnerable
residents, demonstrating the program's proactive approach to public health. Since then, an
additional 180 HEPA purifier units have been purchased. Free replacement filters for these units are
also offered in the spring each year. In 2024, a total of 100 free filters were distributed in just a few
days with the help of AF&R staff. In 2024, Oregon Health Authority (OHA) shipped 18,000 N95
respirators to the City of Ashland at no cost to the community. These are still being distributed, with
about 9,000 respirators on hand for 2025.
In 2021, the City of Ashland purchased eight (8) high-capacity air scrubbers and installed these at
Options for Helping Residents of Ashland (OHRA) transitional housing, Ashland Public Library,
ScienceWorks, and Oregon Child Development Coalition (OCDC). Two (2) air scrubbers are in a
storage facility for deployment at the City of Ashland Inclement Weather Shelter. Replacement filters
for each unit are also in storage. Oregon Department of Human Service Office of Resilience and
Emergency Management (ODHS-OREM) also has large capacity air scrubbers and air quality
monitors for deployment during smoke events.
SmokeWise Ashland helped develop health messages in partnership with pulmonologists at AACH
and the Ashland Chamber of Commerce. Community partners have been critical in dissemination of
health information, development of community centered messages and inproviding brochures,
education videos and business products that help in smoke readiness.
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For communications, SmokeWise Ashland began using text messages to inform the community of
prescribed fire and otherforest management activities that closed specific areas. SmokeWise and
AF&R helped to establish best practices for notifying the community about smoke. SmokeWise also
maintains a website that during the summer is the most visited by residents.
AF&R and SmokeWise also installed a watershed camera in 2018, which has frequent views. This
provides a distant view of the watershed and helps in seeing air quality conditions and smoke
movement during prescribed burns. Another role for this camera can be in early detection of
wildfires.
In 2022, a survey of 280 Ashland residents during the development of the Jackson County Smoke
Management Community Response Plan, found that 37% were extremely concerned about smoke
impacts on their health, 40% were very concerned, 17% were concerned, 6% were slightly concerned,
and 0% reported no concern for health impacts from smoke. The survey found that 40% of
respondents wanted in-person classes, covering topics such as how to keep air clean, purchasing of
HEPA purifier units, understanding the AQI, and how to select a respirator and wear one properly. In
2024, SmokeWise presented smoke and health information at nine (9) events to a total of 250
attendees.
SmokeWise also provided 100 HEPA units to families who
spoke English as a second language and trained over
100 people who then built their own do-it-yourself (DIY)
HEPA purifiers. Another forty (40) HEPA purifier units will
be provided to community members in spring of 2025.
A critical challenge remains in funding the supplies
needed for maintaining this clean air program, as well
as sustainable funding for a permanent staff position to
run this program; staffing for one position is currently
funded by two (2) federal grants, which creates an
uncertain future for the program.
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Wildfire Education for Students
One way the City of Ashland has supported the needs of K-12grade students is with the
development of a local fire science curriculum called FireWorks! Southern Oregon Fire Ecology
Education (FireWorks! SOFEE). Since 2019, it has engaged with numerous organizations for
development of local fire science curriculum. Partner organizations include Southern Oregon Forest
Restoration Collaborative (SOFRC), Lomakatsi Restoration Project, ScienceWorks, Southern Oregon
Educational Service District (SOESD), The Nature Conservancy (TNC), the Environmental Protection
Agency (EPA), Bureau of Land Management (BLM), and the U.S. Forest Service (USFS). These partner
organizations have been working together for student education since 2019. In 2024, it provided three
(3) separate educator trainings, with an additional training in February 2025, and another planned
training in November 2025.
AF&R has led development of the curriculum since hosting the first train-the-trainer workshop in
March 2020. Twenty-eight (28) educators participated in the first training and have adopted the
curriculum in their classrooms. Three (3) full-time educators were hired for the SOFRC to lead
th
dissemination of both FireWorks! SOFEE for K-8grade students, as well as a career and technical
education program, Fire Bright, for high school students. The City of Ashland recently completed a
grant with the BLM for $84,100 in January 2025 for the curriculum adoption and pilot of the FireWorks!
SOFEE lessons at ScienceWorks and classrooms across the Rogue Valley.
Curriculum is ready to be posted to the USFS website, however, there has been a hold on posting any
new content to the site. BLM funding also helped in the transfer of the curriculum and program
planning to SOFRC for expanded reach.
Involving organizations in collaboratively developed projects like FireWorks! SOFEE has helped to
bring in additional funding for smoke and wildfire education, broaden outreach, and provide a
network of support for this train-the-trainer model, which can be expanded to other areas in Oregon.
Increased collaboration among practitioners, educators and organizations serving at-risk
populations helps develop social connections and relationships that will be relied upon when
disaster strikes. Comprehensive and r
emotional well-being, as well as that of the educators serving them. Resources developed in this
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project, including an OSU Trauma-Informed Toolkit,have been shared with survivors in Lahaina and
Pacific Palisades.
The reach of the program is being tracked on a map that SOFRC intends to publish in 2025. This map
will allow educators to track student participation from all counties and share student-led service-
learning projects. High school students who go into wildland fire, forestry, and related natural
resource careers will be able to share their successes.
The City of Ashland also participates as part of an EPA collaborative for planning and dissemination
of culturally relevant and engaging hands-on fire science called Southern Oregon Wildfire Resiliency
and Emergency Preparedness (SOWREP). It is an effort to assist at-risk students by providing them
opportunities to learn about wildfire, forest health and prescribed (Rx) fire. In 2020, 40% of the
students in Phoenix-Talent School District lost their homes. This collaborative responded by
organizing an art supply drive and distributed 600 art kits to students impacted by the Almeda and
South Obenchain Fires.
Student education is a great way to reach a larger portion of the socially vulnerable population
(SVP), who tend to be at greater risk of harm from smoke or wildfire disasters. It allows educators to
have deeper discussions, which help students understand multiple issues like smoke and health
needs, Ready, Set, Go!, evacuations routes, notifications, defensible space, home hardening, and
forest stewardship.
To further connect student education and outreach efforts across the region, the City of Ashland and
the Southern Oregon Forest Restoration Collaborative (SOFRC) are participating in the Rogue Valley
Fire Prevention Cooperative (RVFPC). Older students assist with fuels reduction projects organized by
a volunteer coordinator and actively participate in the community fuels reduction days. In 2024,
Armadillo Institute and TRAILS Middle School worked at North Mountain Park and ScienceWorks to
reduce fuels, and plans are being made for additional fuels work with student volunteers. Students
have expressed an interest in more opportunities for service learning and want to help community
members who do not have the physical capacity to reduce fuels around their homes. However, there
is currently a lack of capacity to build upon this volunteer program.
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Figure 8: Reducing Fuels at ScienceWorks Museum, Photo Courtesy ofCity of Ashland
Volunteer Wildfire Risk Assessment Program (WRAP)
Starting in 2009, AF&R staff began conducting face-to-face wildfire home risk assessments, with
capacity expanding in 2021 when two (2) Wildfire Safety Commission volunteers worked with the Fire
Adapted Communities Coordinator (FACC) to create the volunteer-run Wildfire Risk Assessment
Program (WRAP). Volunteers designed the program, created the logo, and did most of the work,
including designing an effectiveness survey. Five (5) residents were certified to perform assessments
in October 2021. In the first year, more than 150 assessments were completed: a 470% increase over
the annual average by AF&R staff.
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WRAP sent emails to 200 residents who had an assessment completed between October 2021 and
August 2022. Of the fifty-eight (58) respondents, all of them found the assessment useful, 83%
indicated that they had performed some home hardening work, and 95% said they had done
substantial work in the 0
had experienced in getting the work done. In the spring of 2023, the FACC and WRAP volunteers
worked to expand the cohort of trained volunteers and refined the data collection platform. Three
new WRAP volunteers were certified by fall 2023.
Figure 9: WRAP Volunteers, Photo Courtesy of City of Ashland
WRAP is best suited for volunteers who thrive in independent, field-based work rather than traditional
desk roles or social group settings. WRAP work is also rewarding for those who enjoy making a
tangible impact in their community, combining technical expertise with meaningful one-on-one
interactions.
WRAP was paused for more than a year to transition to a new home assessment platform, Fire Aside,
paid for with USFS Community Wildfire Defense Grant (CWDG) funds. Fire Aside is a subscription-
based service, with no funding secured beyond 2025, which could
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software in the future. This data collection platform enables the inclusion of photos to highlight
specific issues and is designed to enable self-reporting of work accomplished. Marin County
(California) reports that only about 20% of households used the self-reporting function, with the
program proving most effective when tied to code enforcement.
There are alternative software platforms available that could be considered. For example, WUUII
created the Madronus Wildfire Defense Network, which is utilized to assess properties for the popular
IBHS Wildfire Prepared Home® program. It provides both self-service and full-service assessment
options and facilitates remote or in-person consultations with wildfire risk specialists, streamlining
property evaluations (Wuuii, 2024). In May 2025, the Firebrand Resiliency Collective elected to invest
in the Wuuii software over the Fire Aside software in the areas they serve in the Rogue Valley. ODF,
local municipalities (including Ashland), and private contractors have been creating their own
versions of ArcGIS Survey 123 site-specific risk assessment data collection platforms for several
years. We foresee the lack of a consistent data collection platform as a significant issue that must be
addressed to create comparable regional risk metrics.
Leaping Forward
Much has been done over the past 20+ years since the 2004 CWPP was written. However, the needle
was drafted before a national effort was launched to understand how homeowners respond to
wildfire risk, risk assessments, mitigation advice, codes and ordinances, wildfire events, and more.
Since 2004, social science research has helped inform best practices for reducing wildfire risk in
communities.
Other major changes since 2004 include an alarming rise of urban conflagrations (Insurance
Institute for Business & Home Safety, 2023; Headwaters Economics, 2024; Syphard & Keeley, 2019;
Kramer et al., 2019; Mann & Sherriff, 2019), a growing awareness of how disasters disproportionately
impact socially vulnerable people (Fothergill & Peek, 2004; Thomas & Phillips, 2012; Islam & Winkel,
2017), and an increase in insights and tools for fostering more inclusive community engagement
(Paveglio et al., 2018).
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Science-based research on wildfire risk reduction has shown that the most effective strategy to
invoke compliance is building trust-based relationships through direct, face-to-face engagement
with residents (McCaffrey, 2020; USFS, 2018; Dickinson et al., 2015; McCaffrey, et al., 2011, 2013, 2015;
Steelman & McCaffrey, 2012; Paveglio et al., 2009, 2018; Martin et al., 2009; Sturtevant & McCaffrey,
2006). This personal approach not only motivates individuals to take responsibility for their own
property but also inspires neighbors to do the same, fostering a collective commitment to wildfire
preparedness.
However, it is understood on an anecdotal level (e.g., carrot and stick) that motivating individuals to
voluntary compliance only works for those individuals that will voluntarily comply. For others who
d mitigation, codes and enforcement will be
necessary.
Coexisting with Wildfire
While the AFR project has reduced wildfire risk in the Ashland Watershed and adjacent forests
through partnerships, funding, education, and measurable outcomes, there is simply no equivalency
for the highly at-risk built environment or community, which has not had the same kind of focus,
wildfire adaptation journey.
A primary vision in this 2025 CWPP update is to build on previous successes and lessons learned
through the hard work of staff, volunteers, and citizens. Ashland has tried various approaches and
has
future of climate change and rapid adaptation, which will require different, and possibly drastic,
means and methods of creating wildfire resistance and resilience. On September 8, 2020, the
Almeda Fire was a near miss event for Ashland, and the need to protect the community was made
abundantly clear. The fire rapidly spread to the adjacent communities of Talent and Phoenix,
consuming ~2,800 homes, businesses, and public properties in these municipalities and surrounding
rural areas.
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Figure 10: 2020 Almeda Fire Consuming a Manufactured Home Park in Talent or Phoenix, OR
There are 20+ years of statistically significant, science-based research in fire-sciences and social-
need to take a big leap forward to increase capacity, with the threat of wildfire being listed by
Ashland City Council as one of the highest risk events for the city. Capacity is the all-important
change agents and enables individuals to do the work that needs to be done.
capacity is stretched thin, and personnel have
more work than they could accomplish by themselves, which eventually leads to burnout.
Despite significant past investments in time and resources, residents and businesses are largely not
This
2025 City of Ashland CWPP provides a framework for leaping forward as a community.
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Section 3
Community Risk
Assessment
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Section 3: Community Risk Assessment
with fire in our communities.
(Calkin, et. al, 2023)
Introduction
Urban areas, such as Ashland, are becoming increasingly vulnerable to large-scale wildfires
(Giammanco, 2023). This growing risk is evident in recent catastrophic events, including the 2017
Tubbs Fire and 2018 Camp Fire in California, the 2020 Almeda Fire that originated in Ashland, the
2022 Marshall Fire in Colorado, the 2023 Lahaina Fire in Maui, and the 2025 Palisades and Eaton
Fires in California (Insurance Institute for Business & Home Safety \[IBHS\], 2025). Over the past six (6)
years, these urban conflagrations have resulted in the deaths of more than 220 people, countless
animals, and the loss of tens of thousands of structures.
environments, and social institutions, play a critical role in supporting economic stability, public
health, and overall wellbeing. When disasters occur, these resources and assets can be negatively
impacted, disrupting essential services, displacing community, and impeding recovery efforts. For
instance, damaged transportation networks can hinder emergency response and supply chain
operations, while destruction of local businesses can lead to economic instability (Tierney, 2019).
Similarly, the loss of natural resources, such as water supply, can have long-term environmental and
economic consequences (Cutter et al., 2003). Furthermore, social institutions, such as schools and
healthcare facilities, are vital for community resilience, and their impairment can exacerbate the
challenges of recovery (Aldrich, 2012).
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This section examines wildfire hazards and risks to Ashland's developed area resources and assets. It
begins with an overview of projected climate change impacts, then examines past wildfires and
current vulnerabilities in the built environment. The section concludes with a proposed scoring
system to help prioritize treatments for HVRAs that are essential to Ashland's identity, functionality,
and resilience.
Climate Change Forecast
Climate change is impacting the Rogue Valley, affecting its ecosystems, economy, and
communities. Since 1900, the region's average annual temperature has risen by about 2°F.
Projections indicate it could increase by at least 5°F by 2074 and 7.6°F by 2100 under moderate
emissions conditions (Fleishman, 2025).
As global temperatures rise, extremely hot days are becoming more common, and heat waves are
increasing in frequency and intensity. In nearby Medford, the average number of days with
temperatures reaching 90°F or higher rose from 53.5 days per year (19501960) to 67.4 days per year
(2011
Looking ahead, the number of dangerously hot days is expected to climb even more. The heat index
closely tied to human health risks. By 20402069, Medford could experience 30 to 40 more days per
year with a heat index of 90°F or higher compared to the period from 19712000. By 20702099, that
number is projected to increase to 39 to 62 additional hot days per year, depending on future
., 2023).
In the Klamath Mountains ecoregion, winter precipitation is expected to increase, while precipitation
in other seasons is projected to decrease. Overall, annual precipitation is expected to rise by about
3%, with heavier winter storms becoming more intense (Pierce & Cayan, 2025). As these heavy
storms become stronger, the risk of landslides will also increase, particularly in areas that have
recently experienced wildfires.
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Rising temperatures will cause a significant shift in how precipitation falls. By 2100, over 85% of the
precipitation that once fell as snow in the Klamath Mountains is projected to fall as rain instead
(Pierce & Cayan, 2025).
These changes, combined with warmer temperatures and shifts in precipitation patterns, are
al., 2025).
Patterns
Ashland has a Mediterranean climate characterized by hot, dry summers and cool, wet winters;
conditions that naturally increase the risk of wildfire ignition and spread (Abatzoglou & Williams,
2016). Recent changes in climate, including rising temperatures, prolonged droughts, and shifting
precipitation patterns have further intensified this fire risk (Westerling, 2016; Halofsky et al., 2020).
In late summer and autumn, before the onset of fall rains, strong, dry easterly winds often fuel fast-
moving wildfires. These winds have historically driven some of the largest wildfires in western Oregon,
including the 2020 Almeda Fire (Abatzoglou et al., 2021; Mass et al., 2021; Reilly et al., 2022).
While climate change does not appear to be increasing the frequency or speed of easterly winds,
conditions during these wind events are changing. Research shows that although easterly winds
have slightly decreased since the preindustrial period, they are now more likely to occur alongside
high temperatures, dry air, and parched vegetation, creating ideal conditions for large, rapidly
spreading fires (Hawkins et al., 2022; Mass et al., 2022; Balch et al., 2024).
Downslope wind-
Between 1999 and 2020, these types of fires accounted for 60% of homes destroyed and 52% of
wildfire-related deaths in the western U.S. (Abatzoglou et al., 2023).
Additionally, ecosystem changes, such as the spread of non-native grasses, the densification of
forests, and the installation of tree plantations, have further heightened wildfire risk.
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In Ashland, this wind-driven wildfire threat is particularly concerning near the c
where a fire igniting in the Emigrant Lake area could spread quickly toward town, leaving little time
for evacuation or emergency response. To address this, a team of researchers led by Boise State
University (BSU) is studying evacuation strategies, traffic patterns, and fire response planning, with
results expected in summer 2025.
Local Wildland Hazards and Risk Management
Historically, most naturally occurring fires and indigenous burning that occurred in the Rogue Valley
have been suppressed since the mid to late 1800s, resulting in diminished ecosystem function and
structural resilience (Hessburg et al., 2019, Borgias in City of Ashland Appendix 8.3, 2004). Most of the
region has been heavily logged, leaving unnaturally dense second growth conifer forests (Metlen et
al., 2017). More than a century of livestock grazing in the lower elevations where Ashland lies has
converted former savanna oak woodlands into annual-dominated and mostly non-native
grasslands. The Almeda Fire started in one of these grasslands adjacent to a riparian corridor in
Ashland.
Local initiatives such as the Ashland Forest Resiliency (AFR) Project have been developed to mitigate
fire hazards in the Ashland Watershed through controlled burns, thinning, and community
preparedness efforts (City of Ashland, 2022c). Research by Metlen et al. (2021) suggests that these
fuel reduction treatments, including thinning and prescribed (Rx) fire, can significantly decrease
strategies aim to restore historical fire regimes and reduce the likelihood of catastrophic wildfires
impacts. The AFR Project has been actively working to reduce fuel loads, but long-term sustainability
requires ongoing investment in fire adaptation strategies. For more details, see the Landscape
Resiliency Section 12.
Significant Wildfires in and Adjacent to Ashland
The City of Ashland has experienced many wildfires since it was incorporated in 1874. The first
reliable report of a major wildfire was the August 8, 1959, the Jackson Hot Springs Fire. The
(2) arson fires broke out in dry grass near where the car
dealerships are currently located on Highway 99. Driven by steady upslope winds, the fire traveled
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through the Ashland Mine Road area and five (5) miles to the crest of the Ashland Watershed by
nightfall.
Fire Name Date Acres Burned Structures Lost Other
Jackson Hot
Aug 8, 19592,800-3,800UNKArson
Springs
Hillview Sept, 1973 330 UNK Arson
Siskiyou Sept 21, 2009 188 1 Electric Spark
Oak Knoll Aug 24, 2010 ~15 11 Accidental
3 died; ~6000
Almeda Sept 8, 2020 ~3,200 ~2,800
displaced
Table 6: Historic Wildfires in and Adjacent to Ashland
Table 6 shows the five (5) largest wildfires within and adjacent to the city from 1959-2020. Fortunately,
only one (1) of these fires, the 2010 Oak Knoll Fire, caused significant home losses in Ashland. However,
the most destructive fire, the Almeda Fire in 2020, which started in Ashland, caused the loss of
thousands of homes and hundreds of local businesses in the neighboring communities of Talent and
Phoenix.
It is not a question of if, but when, another major wildfire will affect Ashland. How and where that fire
(and subsequent fires) burns could profoundly shape the c
again, there is also the risk of a worse-case scenario. Assessments show that Ashland and nearby
communities face high wildfire risk, driven by natural conditions and human influences. The growing
built environment, including homes, infrastructure, and cultural landmarks is increasingly vulnerable
due to expansion into fire-prone areas and limited evacuation routes (Federal Emergency
Management Agency \[FEMA\], 2023). Proactive planning and community-wide action are essential to
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Ashland Developed Area Vulnerabilities
Ashland has a population of approximately 21,400 residents as of 2020. The city covers an area of
6.64 square miles (17.2 sq km), resulting in a population density of ~3,218 people per square mile (2.6
sq km); significantly higher than the national average of ninety-one (91) people per square mile (2.6
sq km) (U.S. Census Bureau, n.d.).
In 2018, through curbside risk assessments, Ashland collected parcel level wildfire risk data for 6,625
private single-family residential properties within city limits (assessors recorded what they could
observe from the street). This data set serves as a qualitative baseline for land parcels containing
single-family residential properties in 2018. The results of this assessment were used to apply for a
$3,000,000 FEMA wildfire risk reduction grant to replace approximately twenty-four (24) wood roofs
and to treat flammable vegetation on the top 1,100 most at risk single-family residential properties.
To update the structural ignitability baseline for the entire city, the following was proposed:
Reassess the 6,625 residential properties to compare with 2018 baseline data.
Establish baseline data for ~2,700 multifamily units on ~540 parcels.
Establish baseline data for ~1,280 commercial, institutional, industrial, and governmental
structures on ~680 parcels.
In addition, in the CWPP grant application, the c
and develop\[ing\] customized risk reduction plans based on geographic patterns of wildfire
In 2018, the City of Ashland declared the entire city as being at risk from wildfire and delineated
Ashland as wildland-urban interface. This means that every property owner in the City of Ashland
should strive to make their properties and structures resistant to the threat of wildfire. In March 2025,
a geospatial exercise took place to determine ember transmission potential during windblown fires,
and again Ashland shows to be at threat from wildfire transmitting into the built environment.
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Figure 11: Wildland-urban Interface in and Around Ashland (2025)
2024 UAS LiDAR
In 2024, utilizing USFS Community Wildfire Defense Grant (CWDG) funds, UAS (unmanned
aerial system) LiDAR (light detection and ranging) & RGB (red, green, blue) data was
collected by a contracted aerial imaging provider. As part of this CWPP project, high-
resolution LiDAR and RGB data were collected using UAS over approximately 4,300 acres of
the City of Ashland, including portions of the Ashland Watershed. Flights were conducted in
100-acre sections at 250 feet above ground level (AGL) with 50% overlap, utilizing terrain
awareness to navigate complex elevations. Data collection spanned approximately 2-1/2
weeks.
Key deliverables produced from this effort include:
Digital Elevation Model (DEM) High-resolution elevation data.
Canopy Height Model (CHM) Tree canopy structure representation.
Classified Point Cloud Ground, low, medium, and high vegetation classifications.
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Vegetation Polygon Layer 1-foot resolution vegetation classification with height attributes
for 2D/3D visualization.
Ladder Fuels Polygon Layer Identified ladder fuels (0-8ft AGL) to assess wildfire risk.
Tree Canopy & Height Analysis Using R programming, tree canopy polygons and tree height
points were generated for all vegetation over two feet in height within city limits.
Data collection was conducted using a DJI M300 drone with a HESAI XT32 LiDAR sensor, Emlid RS2+
base station, and ODOT NTRIP network for RTK precision. Processing and analysis were performed
using ESRI ArcGIS Pro, GlobalMapper Pro, and R programming (Forest Tools package).
Modeling
Based in part on the UAS LiDAR data, Oregon State University (OSU) and Ashland staff worked with
the UAS contractor to classify trees in Ashland into two classes: conifer and deciduous. To
accomplish this, they used the tree canopy polygon created from the Tree Canopy and Height
Analysis as the population of trees to classify.
by city GIS staff. They averaged red, green, and blue visual bands from two aerial imagery datasets
with a resolution < 1 m, as the basis for this classification, and used the infrared band from one of the
image sources. A first aerial imagery set was leaf off, high-resolution aerial photography collected
during the high-resolution LIDAR acquisition and included band 1 (red), band 2 (green) and band 3
(blue) that constitute color photography. A second aerial imagery set was collected through the
NAIP program with leaf on, and consisted of band 1 (red), band 2 (green), band 3 (blue) and band 4
(near infrared). Individual bands from each dataset were averaged across the tree polygon and
used in the statistical analysis.
A generalized linear model with a binomial distribution (logistic regression) was used to classify
trees into conifer and deciduous classes. A stepwise model selection was used to determine which
bands to include as factors contributing to distinction of conifer and deciduous trees. The team also
tested for two-way interactions among variables within an aerial image dataset and ultimately
settled on a model that included all bands from each dataset (leaf off and leaf on), as well as two-
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way interaction among all three (3) bands in the leaf off imagery. The dataset was split into a
training and assessment dataset so they could perform an accuracy assessment.
Model evaluation for logistic regression is best evaluated with the Area-Under-the-Curve value
(AUC), where values above 0.7 are considered good, above 0.8 are considered great, and above 0.9
are considered outstanding. AUC for this model was 0.9847 (see Figure 12).
Figure 12: AUC Values Related to Tree Classification Methodology
The team conducted an accuracy assessment on the portion of data excluded from the model and
found that by separating trees into conifer or deciduous models, based on a probability estimate for
a conifer of 0.5, resulted in a model prediction accuracy of 95%. A confusion matrix on the accuracy
assessment data was provided, where 1 = conifer. This model classifies trees very well and there
does not appear to be a bias in prediction accuracy for conifers or deciduous trees.
This research is vital to quantify the incidence of conifers adjacent to structures, the data from which
can be extrapolated to other vulnerabilities such as ladder fuels, interconnectedness of hazardous
vegetation, etc.
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Other Data
Other attributes that inform the rapid spread of wildfire in the built environment are being drawn
13), as it is well
understood in the fire sciences that this area should remain ember-resistant or fuel-free, to the
-resistant
fice of Governor Gavin Newsom, 2025).
Figure 13: Percentage of Vegetative Fuels WA Structure
Using the UAS LiDAR data, ladder fuel percentages were also quantified (Figure 14), which
informs future steps to mitigate these known vulnerabilities. Ladder fuels are either live or
dead vegetation that allows a surface fire to climb from ground level vertically up into the
canopies of nearby trees, thus propagating the increased spread of fire.
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Figure 14:Percentages of Ladder Fuels Around Structures
Additionally, tree canopy cover over structures has been identified through this data (Figure 15),
which will help inform parcel-based field assessments to determine the extent that limbs are within
ten feet () of a particular roofline. Ashland will also be able to identify through GIS data
whether those specific trees are conifers or deciduous trees.
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Figure 15: Percentage of Tree Canopy Coverage Over Structures
Lastly, and most importantly, the UAS LiDAR data has helped quantify structure density (e.g., setbacks
16). The horrific and common incidence
of national tragedies, where a wind-driven wildfire transitions into the built environment and an
urban conflagration ensues, drives the need to focus efforts on high-density developments. The
National Institute of Standards and Technology (NIST) Hazard Mitigation Methodology (2022)
specifically separates out HIGH, MODERATE, AND LOW density in the built environment, as it relates to
interconnected fuels and the incidence of structure to structure spread in an urbanized setting
(urban conflagration). This information should also inform future codes and zoning ordinances for
new developments in Ashland.
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Figure 16: Showing the Incidence of High-Density Construction in the City of Ashland
Next Steps
To complete Ashland's structural ignitability baseline, several critical steps remain. The City must
reassess the 6,625 residential properties surveyed in 2018, establish baseline risk data for
approximately 2,700 multifamily units, as well as 1,280 commercial, institutional, industrial, and
governmental structures. Additionally, the City must analyze wildfire risk by property type and
develop customized risk reduction plans based on geographic risk patterns. Utilizing the recently
collected LiDAR and RGB data will be essential for advancing these efforts.
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Critical Infrastructure
Electrical Infrastructure
Following the 2020 Labor Day fires, the Oregon Legislature passed Senate Bill 762 (Oregon State
Legislature, 2021), which required utilities across the state to submit wildfire mitigation plans. The City
of Ashland operates its own electric utility, though some infrastructure within the city is managed by
Pacific Power and Bonneville Power Administration. In 2022, Ash
wildfire mitigation plan, which was subsequently approved by the State of Oregon (City of Ashland,
2022b
provides recommendations for improving fire safety. All recommendations within the Ashland
Electric Utilities Wildfire Mitigation Plan (City of Ashland, 2022b) are considered initiatives under this
CWPP. Moving forward, upgrades and mitigations outlined in the plan will be prioritized and
implemented as funding becomes available.
The City of Ashland has taken significant steps to improve wildfire safety since the passage of
Senate Bill 762. With its 2022 Electric Utilities Wildfire Mitigation Plan, the city has implemented key
measures such as improved fuse technology, fire-resistant infrastructure, and enhanced vegetation
management. Additional risk reduction work is needed.
Water Supply Infrastructure
Recent urban wildfires, including the 2017 Tubbs Fire in Santa Rosa, the 2018 Camp Fire in Paradise,
the 2020 Almeda Fire, the 2023 Marshall Fire in Colorado, and the 2025 Palisades and Eaton Fires in
Los Angeles County, revealed a troubling pattern: water system failures during firefighting efforts.
common urban, large-scale fires place on them.
In Los Angeles, Janisse Quinones, Chief Executive of the Department of Water and Power, reported
that their water system faced four (4) times the usual demand for fifteen (15) consecutive hours
during the Palisades Fire (Hamilton, M., & Zahniser, D. (2025, January 8). Such strain can severely limit
firefighting efforts. Worse still, system failures can cause water pressure to drop across entire
sections of a city. As the fires grow and destroy homes, businesses, and infrastructure,
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depressurization can draw contaminated smoke, ash, and toxic chemicals into the water supply, a
dangerous mix that can persist for weeks or even months (Public Health Institute, 2022).
For example, following the 2017 Tubbs Fire in Santa Rosa's Fountaingrove neighborhood, extensive
cleanup was required. Crews replaced more than 440 water lines, three (3) water mains, and eight
(8) contaminated fire hydrants. The cleanup cost an estimated $8 million, and water restrictions
remained in place for eleven (11) months. Overall damage to Santa Rosa's infrastructure was
estimated at $111 million (Pineda, 2025).
Recognizing these risks, the City of Ashland is proactively working with RH2 Engineering, the firm that
developed the City of Ashland Water Master Plan Update (City of Ashland, 2020b), and Dr. Erica
Fischer from Oregon State University's College of Engineering. Dr. Fischer has studied water system
failures following major wildfires and conducted experiments to understand how contamination
occurs.
17). The model will simulate
the extreme water flow demands expected during a wildfire, helping the city identify system
vulnerabilities and develop strategies to prevent hydrants from running dry or drawing
sults will not be published until after this CWPP
readiness ahead of the next wildfire season.
Figure 17: Modeling Approach Outlined by RH2 Engineering and Oregon State University
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capabilities and potential contamination. This will need to be addressed.
Highly Valued Resources and Assets (HVRAs)
Highly valued resources and assets (HVRAs), as they pertain to wildfire, are those natural resources
and human-created assets that can be impacted in a negative or positive way by wildfire. HVRAs
enable the city to function, and to support its economy and welfare.
While every community resource and asset have value, not all carry the same weight. Some are the
backbone of survival, irreplaceable lifelines that, once lost, could not be replaced with the same
character, history, and not without significant time and cost. Others, though vital, have counterparts,
making their absence less catastrophic (e.g., grocery stores).
assigning scores based on their physical vulnerabilities to wildfire and societal importance, it is
possible to prioritize and collectively invest in protecting higher risk resources and values.
difficult and expensive to change the location of a fixed asset (e.g., the Ashland Water Treatment
Plant), but if the asset is critical to the community, it may be a necessary investment to reduce
exposure to the hazard. Often, the preferred recourse is making an asset more fire resistant by
altering its condition.
For example, there are several major institutional assets in the city: Southern Oregon University,
Oregon Shakespeare Festival, and Asante Ashland Community Hospital that contribute significantly
to the cultural, educational, and social landscape of the region and to the welfare and quality of life
in Ashland. Other examples include the infrastructure required for communications, transportation,
and utilities that serve residents and businesses in Ashland, and the eight (8) schools that support
roughly 2,600 students (Ashland School District, n.d.). The 175-acre Southern Oregon University
campus is used by more than 6,200 students (Southern Oregon University, n.d.).
music and theater venues, and specialty shops. Thousands of tourism jobs generate millions of
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dollars that support approximately 350,000 visitors each year. Tourism is largely dependent on the
90-year-old Oregon Shakespeare Festival and a variety of local outdoor, visual arts, and culinary
opportunities (Ashland Chamber of Commerce, 2023).
Other assets in Ashland include the many historic buildings and four (4) historic districts, which are
on the National Register of Historic Places. There are also approximately 7,000 single-family
residences, and hundreds of multi-family housing structures including an estimated 200 apartment
buildings. Additionally mobile/manufactured home parks, within or directly adjacent to the city,
contain around 400 rental spaces.
Decisions to allocate resources based on total weighted scores rest with policymakers. To calculate
-resistant qualities and wildfire exposure
potential. Unfortunately, the city does not yet have this information, but advanced technological
tools and refined data and modelling should make it possible to assess physical vulnerabilities in the
next three to five (3 - 5) years or sooner. In the meanwhile, subjective community-based social
valuing criteria may be used to set priorities.
Scoring Process
To facilitate prioritization of limited wildfire risk reduction assets, a CWPP working group comprised of
residents and city staff developed a process to score highly valued resources and assets (HVRAs)
within and adjacent to the City of Ashland. The inspiration for the approach came from the 2024
Oregon Department of Land Conservation and Development Sea Level Rise Adaptation Planning
Toolkit.
The first step in the process was to inventory assets. Ashland list of HVRAs was informed by various
FEMA documents and customized by the working group. Of note, functionally similar assets are
grouped together to limit the appearance of bias in the scoring process. There are exceptions when
an asset is of clearly greater value to many community members based on the threat of wildfire and
the long post-fire recovery process.
The second step required the selection of scoring criteria and assigning a range of possible scores
as shown in Table 7.
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HVRA Scoring Categories Scoring Code
Exposure to environmental factors conducive to extreme 1-5 EXPOSURE
fire behavior
Relative resistance to ignition by wildfire 1-5 RESISTANCE
Enables people and animals to survival/evacuate 1-4 SURVIVAL
Post-fire recovery value during the recovery process 1-4 RECOVERY
Importance to community function and identity 1-10 IMPORTANCE
Who would be most impacted if the asset were lost? 1, 3, 5 USERS
Table 7: Scoring Criteria and Range of Possible Scores
(The higher the number, the greater the weighted value score.)
Of the six categories, community (aka social) value is judged in four ways:
1. Whether the asset could help people survive or evacuate during the wildfire.
2. The relative importance of the asset in facilitating recovery when the city experiences wildfire.
3. The relative importance of the asset to the identity and functionality of the entire community
regardless of fire impacts.
4. Whether the asset is designed to or consistently serves more well-resourced populations, the
entire community, or socially vulnerable populations (SVPs).
The scoring rubric applied follows:
Assets in the same category guided prioritization between HVRAs. For instance, communications
infrastructure, evacuation routes, and large irrigated fields are crucial for enabling evacuation and
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survival during a wildfire, thus each received a top score of 4 in the SURVIVAL bin; while homes are
generally not a suitable refuge during a wildfire, so they get a score of 1 in the SURVIVAL bin.
Assets vital for post-fire recovery include utility infrastructure (e.g., water and power, main roads),
schools, and city records needed for rebuilding; each received a top score of 4 in RECOVERY. If there
were multiple types of assets of the same type or they have counterparts available in Talent,
Phoenix, or Medford, such as gas stations and restaurants, they received a wildfire recovery score of
one.
view their own properties as highly significant. While losing some homes and businesses would be
devastating for those directly affected, the city could continue to function and recover if enough
critical HVRAs remained intact. For example, Ashland has eight (8) local gas stations, numerous
restaurants, shops, cafes, and thousands of residential units, which place these HVRAs low to mid-
bin. However, essential services such as power, water, and sewer are vital
to the city's overall functionality. Without them, the city could not operate, making critical
Major economic drivers, like the Oregon Shakespeare Festival campus, rank higher than smaller
theaters. Certain assets offer such essential and unique services that they are rated at the top of the
scale (10), such as the hospital and Hosler Dam.
Relocating a fixed asset, such as the Ashland Water Treatment Plant, is extremely costly. However, if
an asset is critical to the community, such investment of dollars may be justified to mitigate wildfire
risk, and that decision was made by Ashland voters in fall 2024, in part because of wildfire risk.
It is not realistic to score all structures (over 10,000) in the built environment or to identify community
assets that benefit one to a few citizens. We acknowledge that homes and businesses are important
but cannot rank them against each other, so they are lumped together (see appendices).
To protect Ashland from wildfire devastation, critical assets must resist wildfire rather than act as
fuel sources. By resisting ember attacks and disrupting fire spread, the built environment can slow
the advancing wildfire and improve survival outcomes. Proactively reducing wildfire risk for key
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community resources and assets is essential for resilience and recovery, which will require further
refinement through geospatial prioritization of HVRAs.
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
Community Risk Challenge Statements
Challenge CR-1: To respond effectively, Ashland must routinely reassess wildfire hazards and
risks.
Challenge CR-2: electrical
system safer.
Challenge CR-3:
solutions to safeguard the c
Challenge CR-4: Protecting all highly valued resources and assets in Ashland is impossible given
limited time and resources.
Figure 18: Community Risk Challenge Statements
Baseline Conditions
In 2018, 6,625 single-family residents were assessed through curbside observation.
Approximately, 400 single-family residences have had full parcel wildfire risk assessment
between 20192024.
There is currently no baseline for accessory buildings, multi-family residential units,
commercial, institutional, governmental or industry structures.
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In 2022, an Ashland Electric Utilities Wildfire Mitigation Plan (EUWMP) was adopted; along
these lines Ashland has a robust vegetation management crew and budget in place to
prevent vegetation contact with overhead conductors and reduce fuel within these areas.
water treatment plant has since been approved for relocation to make it much less
vulnerable to wildfire (City of Ashland, 2024).
meet extreme demands from a major wildfire.
Desired Conditions
Achieve parcel-level wildfire hazard and risk data sufficient to drive timely, effective, and
cost-saving risk mitigation across the community.
Complete all initiatives in the Enhanced Urban Wildfire Mitigation Plan (EUWMP) within five (5)
years to accelerate community resilience.
Ensure clean, reliable water availability before, during, and after a worst-case wildfire
scenario to protect public health and safety.
Maintain water supply pressure and capacity at levels sufficient to meet peak wildfire
suppression demands under extreme conditions.
Treat 90% of Highly Valued Resources and Assets (HVRAs) within ten (10) years to reduce
Tracking Metrics
Data collection metrics can quantitatively detect wildfire prepared home and yard standards
set by municipal code.
Tracking metrics for electrical utilities are identified in the EUWMP.
Metrics for water resource tracking are awaiting the results of the Oregon State University
research study.
Metrics will be used such as number and type of HVRAs that score 12 or higher on the social
index score that are mitigated for wildfire hazards within 300 feet of the asset.
Monitoring Plan
Every city parcel is assessed for wildfire risk at least once every five (5) years.
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Water resource monitoring will be based on relevant research being conducted by Oregon
State University.
Track progress annually on an HVRA conditions base map (development in progress).
Progress will be reported on a CWPP dashboard (to be created)
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
Community Risk Initiatives
Challenge CR-1: To respond effectively, Ashland must routinely reassess wildfire hazards and risks.
CR-1.1 Reassess the 6,625 residential properties to compare with 2018 baseline data.
CR-1.2 Establish baseline data for ~2,700 multifamily units on ~540 parcels.
CR-1.3 Establish baseline data for ~1,280 commercial, institutional, industrial, and governmental
structures on ~680 parcels.
CR-1.4Analyze wildfire risk by property type so that customized risk reduction plans can be
developed to address geographic patterns of wildfire risk.
Challenge CR-2:
system safer.
CR-2.1 Replace expulsion fuses with current-limiting fuses in high-risk areas.
CR-2.2 Replace wood cross-arms with fire-resistant fiberglass arms.
CR-2.3 Install squirrel guards on poles to prevent animal-triggered ignitions.
CR-2.4 Deploy drone inspections for pole and line monitoring.
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CR-2.5 Install cameras to monitor smoke and fire conditions.
Challenge CR-3:
CR-3.1 Relocate the Water Treatment Plant to a safer site.
CR-3.2 Develop water quality and supply assurance initiatives based on Oregon State University
(OSU) water infrastructure vulnerability study.
Challenge CR-4: Protecting every highly valued resource and asset in Ashland is impossible given
limited time and resources.
CR-4.1Model wildfire scenarios and identify mitigation strategies.
CR-4.2
CR-4.3 Perform ignition risk assessments on high social index scoring HVRAs.
CR-4.4 Identify high-priority zones for early wildfire risk action investments.
CR-4.5 Secure funding and community support for high-priority zone treatments.
Table 8: Community Risk Initiatives
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Section 4
Community Health
and Safety
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Section 4: Community Health and Safety
-Ashland Resident Interviewed in 2024
Introduction
readiness to face this persistent threat. Then solutions are presenteddeveloped through
collaboration between city staff and community members
people safe and healthy during wildfire and smoke episodes.
Major wildfires like the 2017 Tubbs Fire, 2018 Camp Fire, and 2020 Oregon fires forced mass
evacuations, exposed hundreds of thousands to hazardous air, and caused lasting physical and
mental health impacts (Environmental Protection Agency \[EPA\], 2022). While this section was being
drafted, winter wildfires in the Los Angeles region exposed millions to extremely poor air quality,
twenty-nine (29) lives were lost, and thousands of individuals and families face permanent
displacement and long-term health impacts.
Wildfire poses immediate dangers, including loss of life, injuries, and the destruction of critical
infrastructure, which can leave communities without essential services such as power, water, and
healthcare. However, the health impacts of wildfires extend well beyond the flames. Wildfire smoke
contains fine particulate matter (PM2.5) and toxic chemicals that can worsen respiratory and
cardiovascular conditions, particularly for vulnerable populations such as children, the elderly, and
individuals with preexisting health conditions (Liu et al., 2017). Studies have linked wildfire smoke
exposure to increased hospital visits, respiratory complications, and long-term health risks, such as
reduced lung function and heightened cardiovascular issues (Reid et al., 2016).
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In addition to physical health effects, wildfires take a significant toll on mental well-being.
Evacuations, loss of homes and livelihoods, and the uncertainty of rebuilding contribute to
heightened levels of stress, anxiety, and depression among affected individuals (Friedman et al.,
2021). First responders and healthcare workers also face psychological challenges, often
experiencing burnout and post-traumatic stress due to the prolonged and demanding nature of
wildfire response efforts (Doherty & Clayton, 2011).
Beyond health concerns, wildfires disrupt local economies, place immense pressure on emergency
response systems, and create significant challenges for public health infrastructure (National
Institute of Environmental Health Sciences \[NIEHS\], 2023).
These disruptions highlight the urgent need for comprehensive preparedness and resilience
strategies to keep Ashland healthy and safe during local and regional wildfires.
Process
A CWPP Working Group reviewed concerns and gaps in public awareness of wildfire-caused health
and safety risks. Their assessment was based on research studies and input from the August 2023
pre-CWPP Management Advisory Committee (MAC) meeting.
Early in the planning process, several critical needs emerged, including establishing safe evacuation
-aged
population, strengthening communication infrastructure, and
quality of life during and after a wildfire disaster. Above all, the protection of life, particularly through
securing a reliable water supply, was identified as the highest priority.
This chapter includes a summary of how Ashland residents perceive their evacuation preparedness
and how they intend to evacuate. This information is based on surveys conducted in 2019 and 2024,
along with a qualitative study in 2024 focusing on socially vulnerable residents. The findings
establish a baseline to track progress as the 2025 Ashland CWPP is implemented.
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Evacuating During Wildfire
have room for two cars to pass each other due to cars parked on both sides
of the street. This would be a huge bottleneck on trying to get through
-2024 Ashland Resident
The top wildfire concern for Ashland citizens based on a 2024 surveyearning a Public Interest
Rating (PIR) of 100 on a scale of 15-100are traffic bottlenecks, blocked evacuation routes, and lack
of alternatives to evacuating. The third highest PIR (80) is a concern about narrow streets and
overdevelopment impeding evacuation. Additionally, meetings with residents and multiple survey
results revealed ongoing confusion about evacuation procedures and how to interpret emergency
messages.
While the City of Ashland has taken important steps to prepare people to safely evacuate, a lot more
needs to be done. Efforts are needed to help prepare larger institutions, such as the community
hospital, assisted-living facilities, and schools.
findings, and make recommendations to reduce evacuation time. To prepare the report, citizens
were invited to respond to a survey, of which nearly 2,500 residents responded. This study
highlighted potential delays due to limited exit routes and congestion, emphasizing that even in
ideal conditions, full evacuation of the entire city could take four (4) hours. Suggestions included
reducing the number of cars per household during evacuation, creating safe refuge zones, and
implementing minor infrastructure improvements to expedite traffic flow (KLD Engineering, P.C., 2021).
Also included in the report were recommendations from city staff to implement parking restrictions
on certain streets on Red Flag weather days and to manage vegetation along evacuation routes.
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A 2019 mail-in survey of single-family home residents living in Ashland's "high-risk" areasthose
adjacent to significant wildland fuels, steep slopes, or bothrevealed that most respondents
(average age of 67) have taken steps to prepare for evacuation. This survey found that 59% of
respondents had an evacuation plan for their household, and among those with pets, 56% had a
plan in place for their animals. However, there is room for improved evacuation preparedness,
especially for livestock and broader participation in emergency alert systems (USDA Forest Service
2020).
Most respondents live in areas far from main thoroughfares, with steep, narrow roads that limit
access (ingress and egress). While 35% of survey participants reported having only one road for
ingress and egress, City of Ashland Fire & Rescue (AF&R) staff determined that this was true for only
22% of these properties. This discrepancy highlights an opportunity to better inform residents about
their access options.
Driveway length and width were also assessed, as they play a crucial role in allowing first responders
to reach properties safely and ensuring a smooth evacuation for occupants. These findings are
particularly important for developing targeted educational materials for residents with long, narrow,
steep, or complex driveways.
319 respondents to the 2024 online general CWPP survey answered a multiple-choice questionnaire
to assess how prepared they are for a wildfire-related evacuation. As shown in Figure 19 nearly 86%
-
that they may not have an evacuation plan, or that they may have a plan but have not practiced it.
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Figure 19: Community Evacuation Preparedness Survey Results (2024)
Out of all respondents to the survey, 27% expounded on their evacuation preparedness concerns by
A significant portion of respondents express varied levels of emergency preparedness, with
some having detailed plans involving sheltering in place or specific evacuation routes, while
others acknowledge gaps such as unpracticed plans, lack of go-kits, or uncertainty about
evacuation zones.
Personal experiences from past fires, including the Almeda Fire, contribute to heightened
anxiety and a sense of urgency, particularly among those who previously lost homes or
experienced chaotic evacuations.
Concerns about community and infrastructure are prevalent, focusing on issues such as
inadequate evacuation planning by local authorities, traffic congestion, and unclear or
inaccessible evacuation routes.
Some respondents admit to a lack of readiness, citing complacency or insufficient action
despite recognizing potential risks.
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Overall, the responses reflect a mix of proactive measures, learned experiences, and systemic
challenges.
Figure 20: 2024 CWPP Online Survey, Evacuation Method First Choice
Evacuation Method (first and second choices): In the 2024 CWPP online general survey,
respondents were asked about their preferred evacuation methods. Additionally, 225 individuals
were asked about their planned evacuation method as part of the 2024 Socially Vulnerable
Populations (SVP) Project (see appendices). The findings from both efforts are summarized below;
key similarities and differences are pointed out.
Most respondents to the 2024 CWPP online survey (93%) indicated their first choice for evacuation
would be using their own vehicle (see Figure 20). Similarly, participants in the 2024 SVP Project also
preferred using a personal vehicle as their primary evacuation option. Many stated that they would
take all available vehicles, considering them valuable assets they could not afford to lose.
online general survey respondents (see Figure 21
(~21%) and by bike (~8%). One respondent indicated that evacuating by bus was their first choice
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and nine (~3%) chose the bus as their second choice. Fourteen (14) 2024 online survey respondents
(~4%) indicated that they
Figure 21: 2024 CWPP Survey Evacuation Method Second Choice
The 2024 SVP Project interviewees made similar choices, but indicated that they would go by bike, on
of the SVP interviewees said they would not evacuate.
Researchers at Boise State University plan to send out a survey in 2025 to
I can't drive and
integrate behavioral science data and transportation engineering models
have no car. I have
to create more accurate and actionable interdisciplinary evacuation
not talked to anyone
models. The survey data will identify and validate the critical factors that
about going with
influence household protective action decision-making and evacuation
them.
logistics, and integrate social-behavioral data into wildfire evacuation
scenario simulations using agent-based models to assess evacuation
-Ashland Resident
efficacy.
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Emergency Notifications
A desire for improved warning systems and multiple alert mechanisms received a Public Interest
Rating (PIR) of 35 on a scale of 15-100.
Three (3) studies asked respondents to identify whether they signed up for an emergency alert
system. Emergency alert systems provide critical, real-time updates during wildfire events, helping
people to stay informed and respond effectively. In 2019, citizens could sign up for Citizen Alert which
was operated by Jackson County Emergency Services and/or Nixle which was operated by the City
(Note that in March 2025, the Everbridge moved to an independent
Jackson County emergency notification system
The percentage of respondents who indicated that they were signed up for emergency alerts is
listed below:
~3034% of the 2019 respondents
~86% of the 2024 online respondents
~47% of the 2024 SVP respondents
The results indicate a significant increase in the number of residents registered for emergency
notifications through the combined Citizen Alert system, rising from 30-34% in 2019 to 86% in 2024.
However, there is room for improvement, particularly among socially vulnerable households, where
fewer than half are using the emergency notification system. However, it's worth noting that the
actual number of socially vulnerable individuals enrolled in the system may be higher than reported,
as the interviewers did not consistently ask respondents specifically about their Citizen Alert
registration. Conversely, participants often mentioned it when answering a broader question about
how they stay informed about current wildfire conditions.
During the 2024 SVP Project, approximately 38% of respondents said that they rely on the Watch Duty
app for information on wildfires nearby. Additionally, 15% stated they get wildfire updates from
friends or family members. However, 9% of respondents admit
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get information or had no access to wildfire updates, highlighting a critical concern for evacuation
planning.
Smoke Impacts
Over the past fifteen (15) years, Ashland and the Rogue Valley have suffered some of the worst air
quality in the country because of regional wildfires. Over the past decade, Southern Oregon has
experienced an 8.7-fold increase in wildfire smoke compared to the previous ten (10) years,
according to the Oregon Department of Environmental Quality (ODEQ) (2022). Looking ahead,
forecasts from the National Interagency Fire Center (NIFC) (2025) predict hotter, drier conditions that
will further intensify fire activity. These trends put communities like Ashland at greater risk of wildfire
damage and prolonged smoke exposure.
Smoke has immediate effects and long-term accumulated health impacts. Children, anyone who
works outside, persons with pre-existing conditions, pregnant women and older adults are at greater
risk of physical harm from smoke. Far-reaching health, economic, and social implications of not
addressing smoke adequately are too great to ignore. Severe smoke causes harm to businesses,
residents and people of all income levels, outdoor recreationists, student athletes, and healthy
adults.
The Oregon Health Authority found that summer wildfire smoke has significantly impacted Oregon
healthcare. When air quality becomes increasingly unhealthy, it triggers health alerts and increased
hospital visits. Hospitals and health systems have had to close facilities, move patients, and delay
procedures due to the smoke.
In the days after the Almeda Fire, a record-breaking Air Quality Index (AQI) reading of 900 was
recorded on an ODEQ regulatory monitor at Ashland Fire & Rescue A comprehensive
approach is needed to address recurring smoke events affecting Ashland.
In 2021 the City of Ashland developed the Ashland Community Response Plan for Smoke to address
some of the concerns. Primary goals are to collaboratively identify and implement strategies for
reducing harm from wildfire smoke disasters before they happen and to increase the use of
prescribed fire for reducing community wildfire risk. Necessary elements include:
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Identification of Smoke-Vulnerable Populations: The plan identifies groups particularly
susceptible to smoke-related health issues, such as children, the elderly, and individuals with
respiratory conditions. This allows for targeted interventions to protect these populations.
Communication and Notification Strategies: The plan outlines methods for informing the
public about fire incidents, smoke impacts, and air quality updates. This includes utilizing
various communication channels to ensure timely and accurate information dissemination.
Health Protection Measures for Smoke-Vulnerable Groups:The plan proposes options to
safeguard the health of smoke-vulnerable populations during periods of poor air quality,
such as establishing clean air shelters and distributing high-efficiency particulate air (HEPA)
purifiers. For example, the city received a grant to provide 500 HEPA purifiers to smoke-
vulnerable residents.
Coordination Among Agencies: The plan emphasizes collaboration between entities
conducting prescribed burns, local public health authorities, and the community to manage
and communicate about smoke effectively.
Several initiatives from this plan have been implemented, with the assistance of federal and state
included an updated website, regular communication, health education resources, in-person
classes, HEPA purifiers, N-95 respirators, and business forums.
However, gaps remain, and federal funding for existing programs is currently uncertain. There are no
plans to hire city staff to implement the plan, and collaborating agencies lack dedicated full-time
staff. As a result, Ashland and surrounding communities struggle to meet the demand for health
education and community planning before, during, and after smoke emergencies. The Jackson
County Community Response Plan for Smoke has not been adopted, so Ashland stands out as the
only city in the county to have a smoke impacts mitigation plan.
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
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Community Health and Safety Challenge Statements
Challenge HS-1: Emergency notifications and advisories are not accessible to everyone, are
confusing to some members of the community, and the communication system has operational
weaknesses.
Challenge HS-2: Many are concerned that safe evacuation during an event will be extremely
difficult for many reasons, including not having the means to evacuate, confusion about what to
do and where to go, blocked roads, and fallen utility poles.
Challenge HS-3: While the city has a 4-year-old community smoke impact response plan, it has
not been adequately funded and fully implemented. Community awareness of smoke impacts on
public health and proactive protective measures could be improved.
Challenge HS-4: Local citizens and commuters are concerned about their health and safety
during a wildfire event. Some fear
evacuate.
Figure 22: Community Health and Safety Challenge Statements
Baseline Conditions
Evacuation and critical alerts rely on internet connectivity.
Everbridge was the primary platform for phone, email, and text notifications but that changed
on March 3, 2025 to an independent notification platform.
Only the Emergency Management Coordinator can issue evacuation notifications in Ashland.
Under ideal conditions, citywide evacuation takes ~4 hours; the North Mountain ramp saves
~10 minutes.
There are limited evacuation routes: I-5 exits (11, 14, 19), the North Mountain emergency ramp,
Highway 99 & 66, and USFS roads to Mt. Ashland.
Highways 99 & 66 access can be impaired when I-5 traffic is stopped or diverted.
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Residents are advised to follow the 2021 Evacuation Zone Map for guidance.
Jackson County published evacuation zones for the entire county in the spring of 2024.
Police, fire, streets, ODOT, and other city resources conduct evacuation training. An
Evacuation Task Force is established to coordinate mass evacuation strategies with city and
response partners.
The National Weather Service (NWS) issues regular Red Flag warnings.
Since 2018, Ashland has faced some of the worst air pollution in the U.S., harming health and
the economy.
The Community Response Plan for Smoke identifies vulnerable populations, protection
measures, education, notifications, and interagency roles. Some public and business
buildings have indoor/outdoor air quality sensors, but coverage is incomplete.
SmokeWise web tools and a school curriculum are available, and more than 700 residents
have received donated HEPA purifiers since 2020.
A temporary, grant-funded city employee supports SmokeWise Ashland part-time, and those
grant funds will run out.
A full-time Ashland Emergency Management Coordinator was hired in 2022.
The City of Ashland currently advises against sheltering in place during wildfire.
Desired Conditions
Emergency notifications are sent before, during, and after wildfires.
Alerts are accessible, clear,and understandable for all residents and commuters.
The city ensures emergency communications function flawlessly, even while people are
asleep.
A secondary system prevents any disruption in information flow to the public and first
responders.
Roads are clear of fuels, wide enough for multiple vehicles, and protected from falling power
poles and lines.
Evacuation Zone Maps and route instructions are well-marked and proven effective.
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The city collaborates with researchers and consultants to enhance evacuation routes and
practices.
The city updates the 2021 Evacuation Time Estimate (ETE) with improvement
recommendations on a set schedule.
City departments train regularly to maintain and manage open evacuation routes.
Resources are in place to quickly remove broken-down vehicles and restore traffic flow.
Public advisories are coordinated with NWS Red Flag Warnings, ensuring community-wide
notification.
Community Response Plan (2021) is revised and re-adopted by 2026.
All residents have effective smoke protection systems and follow outdoor safety precautions.
Businesses minimize smoke exposure for visitors, clients, and employees.
Community members have access to temporary clean-air spaces during smoke events.
Hospitals, healthcare centers, and public spaces are hardened against wildfire and smoke.
Students learn how to protect themselves and their families from the negative impacts of
smoke.
A regional Joint Emergency Operating Center (JEOC) ensures accurate, timely information for
emergency and public health responders.
Evacuation zones include city-approved shelters and open spaces for those unable to
evacuate.
Hospitals and healthcare facilities remain operational during wildfires, and ambulance
services are available.
Clear shelter-in-place guidelines are accessible upon request and where appropriate.
Multiple designated wildfire-safe shelters and outdoor refuge locations are known and
understood by the public.
Commuters and tourists have clear evacuation and sheltering guidance.
Tracking Metrics
Number of community members and Socially Vulnerable Population (SVP) households
registered for emergency notifications.
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Number of complaints received, number of failures or issues reported.
Number of evacuation events assessed.
Total length of wildfire-hardened evacuation routes.
Count and distribution of city-designated evacuation areas.
Number of citizens and visitors aware of evacuation zones, go-kits, and emergency
Number of days AQI exceeds 100.
Total hours clean air spaces are available to the public.
Number of public buildings with air filtration systems.
Number of HEPA purifiers and filters distributed to socially vulnerable people.
Number of public organizations and schools with smoke plans.
Number of awareness raising events and after-action reviews.
Monitoring Plan
Remeasure where Ashland is at in these areas every 1-3 years to determine how things have
changed and to measure tracking metrics listed above.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created, and
projects receive funding.
Community Health and Safety Initiatives
Challenge HS-1:Emergency notifications and advisories are not accessible to everyone,
are confusing to some members of the community, and the communication system has
operational weaknesses.
HS-1.1 Train two new staff for emergency communication system backup.
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HS-1.2 Form an interdepartmental emergency notification team, provide training, and
conduct regular system evaluations.
HS-1.3 Improve public communication strategies for wildfire emergencies.
HS-1.4 Install community alert sirens.
HS-1.5 Develop backup communications plan for network failures.
Challenge HS-2: Many are concerned that safe evacuation during an event will be
extremely difficult for many reasons.
HS-2.1 Assess wildfire exposure hazards on primary evacuation routes and possible
refuge areas and mitigate.
HS-2.2 Test and refine evacuation traffic management strategies.
HS-2.3 Inspect evacuation routes and hydrants annually.
HS-2.4 Explore widening arterial routes for better evacuation flow and engage the
public to resolve conflicts (e.g., bike lanes).
HS-2.5 Parking Restrictions: Consider limiting street parking on Red Flag Warning days.
HS-2.6 Install additional traffic cameras at key locations.
HS-2.7 Evaluate and improve Evacuation Zone signage across the city.
HS-2.8 Integrate Red Flag Warnings into Jackson Alerts.
HS-2.9 Improve public education on evacuation zones and routes.
HS-2.10 Partner with social service organizations to develop action plans for seniors, low-
income, housing-insecure, disabled, and unhoused populations. Secure funding
for planning and implementation.
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HS-2.11 Coordinate evacuation information and planning with local schools.
HS-2.12 Update the 2021 Evacuation Time Estimate study by 2028.
HS-2.13 Strengthen citywide and regional evacuation readiness.
HS-2.14 Expand evacuation zones regionally.
HS-2.15 Establish a task group to improve regional emergency preparedness.
Challenge HS-3: The city has a 4-year-old community smoke impacts response plan,
but it has not been adequately funded and implemented. Community awareness of
smoke impacts on public health and proactive measures could be improved.
HS-3.1 Update the Community Smoke Response Plan (CRP) annually or as warranted.
HS-3.2 Integrate the evolving CWPP recommendations into the CRP.
HS-3.3 Expand air quality monitoring at public buildings.
HS-3.4 Educate residents and integrate smoke resilience into school curricula.
HS-3.5 Enable inclusive smoke resilience engagement citywide.
HS-3.6 Support businesses in mitigating smoke impacts on employees and visitors.
HS-3.7 Optimize public indoor spaces for clean air during smoke events.
HS-3.8
Emergency Operations Center (EOC).
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Challenge HS-4: Citizens and commuters are concerned about their health and safety
during a wildfire event. Some fear they will be unable to receive care or survive if they
HS-4.1
Emergency Operations Center (EOC).
HS-4.2 Standardize NIMS ICS and disaster training for all employees.
HS-4.3 Develop a plan to sustain healthcare services during wildfires.
HS-4.4 Partner to establish mass care and shelter locations.
HS-4.5 Be prepared to address wildfire-related mental health impacts.
HS-4.6 Evaluate and plan for use of hospitals, schools, and assisted-living facilities as
refuges.
HS-4.7 Identify outdoor refuge areas for trapped individuals and make them known.
HS-4.8 Assess risks and benefits of designated assembly points.
HS-4.9 If viable, define actions to establish and manage temporary shelter areas, and
work with property owners to secure funding and ensure these sites are safe
and suitable for use.
Table 9: Community Health and Safety Initiatives
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Section 5
Residential Risk
Reduction
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Section 5: Residential Risk Reduction
Introduction
This section examines the challenges associated with enabling residents to reduce the threat of
wildfire to their places of residence. Residential risk reduction strategies were informed by
complementary studies that highlight the perspectives of residents in different locations and
housing types. The focus is primarily on homeowners, but perspectives are included. Renter
issues and concerns are addressed in detail in Section 6. Sociallyvulnerable householdperspectives
are introduced here, with a deeper exploration of their needs in Section 7.
Motivating Action
Social science research over two (2) decades focused on determining best practices for reducing
wildfire risk in communities has found that the most effective strategy is the development of trust-
based relationships through direct engagement with residents (Madsen, et al., 2018; Dickinson et al.,
2015; McCaffrey et al., 2011, 2013; Steelman and McCaffrey, 2013; Paveglio et al., 2009; and Martin et al.,
2009). Personal engagement helps people take responsibility for their property and encourages
neighbors to follow suit.
Recent studies emphasize the significance of trust-based relationships and 1-on-1 engagement in
encouraging homeowners to mitigate wildfire risks. For instance, Steelman and McCaffrey (2013)
highlight that effective communication before and during wildfires, facilitated through established
trust and interactive dialogue, leads to more flexible and accepted fire management strategies.
Similarly, Paveglio et al. (2018) propose tailored approaches for wildfire adaptation, emphasizing the
need to consider social diversity and local contexts to foster community engagement in risk
reduction efforts.
While it is physically impossible to develop a trust-based relationship through face-to-face
engagement with more than 21,000 residents in a short time, citizens were asked to make their
perspectives and ideas about wildfire known through a series of qualitative and quantitative studies.
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Discovery Process
In 2015, 2019, and 2024, the city supported quantitative and qualitative studies involving
approximately 2,145 participants. These studies explored homeowners' and renters' perspectives on
wildfire risk reduction, employing a variety of methodologies. Below is a brief overview of each
project.
In 2015, the City of Ashland engaged the Center for Social Ecology and Public Policy to conduct a
qualitative research project aimed at involving residents in discussions about fire and preparedness,
in anticipation of updating the CWPP. Researchers reached out to 437 individuals; however, the study
did not specify the number of homeowners versus renters among the respondents. The authors
reported distinct differences in perspectives homeowners' concerns were closely tied to their
strong connection to their residences, while renters were primarily worried about their lack of control
over living conditions, evacuation procedures, and personal safety (Preister, et al, 2015).
In 2019, a mail-in survey targeted occupants of single-family homes within Ashland's Wildland Urban
Interface (WUI), yielding 1,136 responses. 97% of respondents were homeowners, indicating that the
findings predominantly reflect the experiences and concerns of homeowners in these high wildfire-
risk areas (USDA Forest Service, 2020). Insights from this homeowner-centric sample do not fully
represent the perspectives of renters or residents in other housing types. Consequently, wildfire
preparedness strategies derived from this data should be carefully considered before being applied
to the broader Ashland population.
In 2024, and in preparation for an updated 2025 City of Ashland CWPP, a city staff and volunteer
team conducted three (3) data collection projects to gather current perspectives from various
segments of Ashland's population, as shown in the table below.
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Socially Vulnerable
General Survey (n=313) Homeowner Renter Homeowner Renter
Pop (n=225)
Not vulnerable, not Not vulnerable, not 10 42
91 18
senior senior
Not vulnerable, senior 125 6 Not vulnerable, senior 23 17
Vulnerable, not senior25 14 Vulnerable, not senior12 58
Vulnerable, senior 25 9 Vulnerable, senior 36 27
Totals 266 47 Totals 81 144
Table 10: General Population Resident Type Table 11: SVP Population Resident Type
1. General Population CWPP Survey: An online open survey collected responses from the general
population. The respondents included 266 homeowners and forty-seven (47)renters. Nearly 23%
of all respondents identified as low income, disabled, living in crowded conditions, had children
living with them, or had limited English proficiency. Of these, about 16% were homeowners and 7%
were renters.
2. Socially Vulnerable Populations (SVP) Project: This initiative focused on understanding the
perceptions of wildfire risk among socially vulnerable households who are low income, housing
insecure, disabled, seniors, or have limited English-speaking proficiency. This was completed
through face-to-face interviews. Eighty-one (81) respondents said they were homeowners, and
144 said they were renters.
3. Rental Property Assessment: In 2024, a survey of rental properties was conducted to gain
insights into measures taken to protect rental assets and tenants. An online survey engaged
eight (8) property management companies overseeing nearly 4,100 rental units. Other outreach
to private rental owners yielded limited participation, with only twenty-two (22) owners
managing forty-four (44) units responding.
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Respondents to the surveys and interviews in 2024, included 347 homeowners and 191 renters,
population were seniors. The dataset reflects more diversity than prior wildfire-related social science
community, it will inform future customizable approaches to better meet the needs of homeowners,
tenants, rental property owners, seniors and other socially vulnerable populations living in a variety
of housing types.
A more in-depth summary and description of each investigation is available in the Voices from the
Whole Community Report in the appendices.
In the next section, questions relevant to protecting Ashland residents who live in all housing types
are answered using the data collected in the studies described above.
Wildfire Risk Awareness Findings
Experience has demonstrated that sharing the results from systematic data collection with the
community provides a common platform for constructive discussion about adapting to wildfire
(USDA Forest Service 2020).
Resident Engagement and Understanding
In 2019, a survey of approximately 1,140 Ashland residents revealed that while many financially stable,
older single-family homeowners are aware of wildfire risks and defensible space requirements, their
preparedness levels vary. Neighborhood participation in risk reduction efforts ranged from 40% to
73%. 14% of respondents incorrectly believed that local firefighters have sufficient capacity to protect
all homes, indicating a misunderstanding of firefighting resource limitations. Additionally, there were
misconceptions about home or structural hardening, with a disconnect between perceived and
actual fire-resistant construction features. A small minority either dismissed the effectiveness of
homeowner actions or believed wildfire prevention was not their responsibility. About 45% of
respondents acknowledged that wildfire could severely damage or destroy their homes, highlighting
both awareness and vulnerability (USDA Forest Service, 2020).
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In 2024, online surveys and interviews revealed varied perceptions of wildfire risk influenced by
housing type and personal experiences. Approximately 32% of respondents admitted they "don't
know or don't think about" wildfire safety, and about 47% felt "some degree of safety" despite Ashland
being designated as a Wildfire Hazard Zone. Single-family homeowners generally felt the safest.
Renters in apartments and studio/ADU/cottages expressed mixed feelings, frequently citing
concerns about inadequate property maintenance, and reliance on rental property owners for fire
mitigation efforts. Some apartment residents highlighted the importance of surrounding conditions,
while condominium and townhouse dwellers noted challenges with shared walls and limited
clearance around buildings. Mobile/manufactured home residents emphasized risks related to
flammable materials, dense vegetation, and aging infrastructure, underscoring the importance of
preparedness through ignition-resistant building materials.
Respondents from all datasets demonstrated some awareness of wildfire risks, but their concerns
and level of engagement varied significantly. Mobile/manufactured home and single-family
homeowners mentioned external environmental threats, while apartment dwellers highlighted
urban-specific risks, such as maintenance issues and inadequate infrastructure. Many respondents,
regardless of housing type, called for collective action, stricter enforcement of fire mitigation
standards, and improved education. Although proactive mitigation measures, such as creating
defensible spaces, are understood by many, these efforts are widely recognized by fire scientists as
insufficient to fully counter the risks posed by severe wildfires.
Single-family homeowners are most engaged in wildfire preparedness. Residents of multi-
unit/family and rental housing often face challenges due to structural vulnerabilities and limited
control over fire prevention measures. To address these disparities, community-wide efforts should
be tailored to different housing types and socioeconomic conditions.
Communication
The 2019 and 2024 surveys reveal that preferred methods for receiving wildfire risk information varies
by demographic group. In the 2019 survey of presumably more secure single-family homeowners,
the preferred information sources were mailed newsletters (71%), email newsletters (67%), and in-
person interactions (58%). In 2024, online survey respondents ranked on-site risk assessments as
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their top choice (37%), followed by the City of Ashland website (26%), while handouts, social media,
and videos were moderately ranked. In the 2024 Socially Vulnerable Population (SVP) project,
interviewees were not asked to rank preferences, but 16% reported learning from direct engagement
with city staff or volunteers, aligning with the general survey preference for on-site risk assessments.
Approximately 22% of SVP interviewees reported not receiving any wildfire safety information,
revealing a major outreach gap, particularly among apartment dwellers.
Findings highlight key challenges in wildfire education and outreach. While direct engagement and
site assessments are preferred, many residents, especially socially vulnerable renters, indicate they
other messaging media does not meet the c
combination of in-person engagement, digital accessibility, and targeted messaging followed by
assistance through trusted community channels is warranted.
Limiting FactorsFindings
In the 2019 mail-in survey, the 2024 online general survey, and the 2024 SVP Project, interviews
highlight a range of barriers preventing Ashland residents from reducing wildfire risk to their homes.
Physical limitations and lack of knowledge were significant obstacles in the 2019 survey (49% and
38%, respectively), with financial limitations also cited (35%). The 2024 online general survey revealed
that neighbor-related issues (32.3%) and cost (28.2%) were the top challenges, with fewer
respondents indicating physical limitations (21%). Renters, particularly in the SVP cohort, faced
unique barriers, with 33% stating that reducing wildfire risk was not their responsibility due to rental
agreements.
Cost, time, and aesthetic preferences were recurring themes across all surveys. Some respondents
; 21% in the 2019 survey and 7% in the 2024 online
survey. Disengagement or apathy affected a small portion of participants.
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A complete list of obstacles respondents identified to making their homes safer are provided in the
survey results in the appendices. The primary obstacles indicated were:
Lack of knowledge
Not allowed
Not their responsibility
Not their problem
Physical limitations
Cost
Time constraints
The number and diversity of barriers indicated by respondents underscores the inherent complexity
of wildfire risk reduction. Challenges are complicated by housing type, socioeconomic status, and
property ownership. Emotional attachment further highlights the need for both pragmatic and
empowering solutions.
Workforce Findings
A common challenge highlighted by respondents across all studies, as well as by city staff and
volunteer wildfire risk assessors, is the lack of a properly trained workforce to implement home-
hardening retrofits and ignition-resistant landscaping. While new construction with permits requires
ignition-resistant materials and landscaping, homeowners seeking to upgrade existing structures
often struggle to find skilled workers. Assessors frequently hear from residents who are unable to
secure help and are often asked for recommendations for contractors, handypersons, or landscape
service providers.
-
when taken out of context, some recommendations may be unnecessary or counterproductive.
Uninformed or misinformed actions can increase risk rather than reduce it, such as:
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Roofing Choices: A properly installed asphalt fiberglass roof can offer better protection than
a poorly assembled metal roofat about half the cost.
Flammable Mulch: Despite widespread guidance against using bark mulch near structures,
new shipments continue arriving, and homeowners routinely place it too close to buildings.
Non-Compliant Fencing: Even though a 2018 ordinance prohibits wooden fences and gates
within five (5) feet of structures, many contractors and DIY homeowners install them without
permits.
Overplanting by Landscapers: Clients often prefer an immediate, lush look, leading
landscapers to overplant. As these plants mature, they create dense fuel ladders and
continuous fuel beds that become expensive to mitigate years later.
Combustible Plant Sales: Local nurseries and big-box stores sell highly combustible plants
like arborvitae, juniper, and dwarf conifers. These species are popular because they are
evergreen, deer-resistant, and inexpensive, but they also trap dry, dead materials and
contain oils, resins, and terpenes that ignite easily.
Another challenge is the relationship between homeowners and workers. Clients trust contractors
and landscaping companies to make informed decisions, but not all of them prioritize wildfire
resistance. For example:
A large local landscaping company has told clients that ignition-
the client requests, which may not be appropriate.
Some well-informed workers suggest fire-safe landscaping options, but client education and
interest are inconsistent.
The City of Ashland cannot recommend specific vendors to residents but provides a contractors list
on its website. To be included, contractors must review materials and sign an acknowledgment
agreeing to follow municipal codes and ordinances. Additionally, there is no continuing education
requirement, and due to limited resources, the city cannot verify whether listed contractors adhere
to regulations. Addressing workforce gaps, misinformation, and inconsistent contractor practices is
essential for improving wildfire resilience in Ashland. A well-trained workforce, better public
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education, and stronger accountability measures can help homeowners make informed, effective
choices for ignition-resistant upgrades, ultimately reducing communitywide risk.
Challenges
identified to establish a foundation for action. Tracking metrics and proposed monitoring methods
are also listed.
Residential Risk Reduction Challenge Statements
Challenge RR-1: Residents' perceptions of wildfire risk vary significantly by housing type, location,
ownership, and experience, leading to inadequate preparations.
Challenge RR-2: Physical/functional limitations prevent many residents from conducting wildfire
risk reduction work.
Challenge RR-3: Financial constraints pose a significant barrier to wildfire risk reduction across all
demographic groups.
Challenge RR-4: Collective residential risk reduction is essential to protect everyone, yet many
neighbors do not participate, or their efforts are inadequate even when they are in a NFPA
designated Firewise USA® Neighborhood.
Challenge RR-5: Licensed and unlicensed workers are either not empowered to, are unaware of,
or choose not to follow fire-resistant construction and/or landscaping best practices and some
Figure 23: Residential Risk Reduction Challenge Statements
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Baseline Conditions
~47% of residents feel that their home is relatively safe or very safe.
Most apartment dwellers report not getting information.
People get information in a variety of communication modalities but prefer personal on-site
learning.
No baseline conditions information for commuters and visitors.
21-49% of households indicate that physical capacity to do work is a constraint.
26% of self-identified disabled residents said they are incapable of doing the work.
76% of predominantly older (65+ years) single-family households indicate they would like
physical assistance.
One of the Rotary Clubs currently provides basic fuels reduction assistance to low income
and disabled residents upon special request when they get a home-site risk assessment.
24-
Low-income residents are eligible for utility subsidies.
32-
Ashland has 32 recognized Firewise USA® neighborhoods within city limits as of January 1,
2025.
Contractors currently self-identify on the city website that they have read, understand, and
will abide by municipal codes.
Workers can volunteer for wildfire risk reduction training, but relatively few choose to
participate.
Home-hardening training is not available.
Landscaping best-practices training is rarely offered.
Landscaping maintenance workers have not been offered training in Ashland.
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Desired Conditions
90% of citizens can accurately describe their wildfire risk where they live.
Personalized wildfire risk assessments are iterative and reinforcing.
Physical/functional challenges are not an obstacle to reducing residential wildfire risk in
Ashland.
Cost is not an obstacle to reducing residential wildfire risk in Ashland for those who really
Every household in Ashland is part of an active wildfire risk reduction group.
Community networks such as Firewise USA® neighborhoods do not require direct support
from the city, but they remain active.
workers is readily accessible to everyone.
90% of workers are properly trained and certified to meet wildfire risk reduction standards
approved by the city.
90% of clients seek out qualified contractors and landscaping service providers.
Tracking Metrics
Number of residents who can accurately describe the wildfire risks where they live.
Number of residents who are clearly reducing wildfire risks to their property.
Number of physically/functionally challenged citizens who receive assistance/year.
Number of financially challenged households who receive financial assistance/year.
Percent of in-kind contributions per dollars spent.
Number of organizations providing assistance at no cost to the applicant.
Number of residents who are working with their neighbors to reduce wildfire risk.
Number and type of collective action organizations such as Firewise USA® neighborhoods.
Evidence that collective action groups are meaningfully reducing makes a difference.
Number of service providers trained and certified to meet City of Ashland standards.
Number of clients who use qualified service providers.
Number of satisfied clients and celebratory events.
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Monitoring Plan
Use technology and on-site visits to prioritize treatment areas every 3-5 years depending on
funding and data collection capacity.
Randomly sample service providers and clients every 3-5 years.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
Residential Risk Reduction Initiatives
Challenge RR-1: Residents' perceptions of wildfire risk vary significantly by housing type,
location, ownership, and experience, leading to inadequate preparations.
Expand and promote wildfire risk reduction programs, including public education,
RR-1.1
home assessments, community outreach events, school programs, grant incentives
(e.g., FEMA), and Fire Adapted Ashland initiatives across digital and public platforms.
Refine messaging, education, and outreach strategies based on 2024 survey results
RR-1.2
and CWPP public input.
Challenge RR-2: Physical/functional limitations prevent many residents from conducting
wildfire risk reduction work.
Facilitate groups, organizations, and volunteers doing defensible space work for
RR-2.1
physically or functionally challenged households.
Create a sustainable program to assist physically challenged households to create
RR-2.2
and maintain fire-hardened residences and defensible space around their homes.
Consider modeling the program based on the Nevada County Fire Safe Council
Functional Needs Program (n.d.).
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Partner with the HASL Center for Independent Living to connect individuals with
RR-2.3
disabilities and seniors to disaster preparedness and mitigation resources.
Encourage personal support networks for physically challenged residents.
RR-2.4
Challenge RR-3: Financial constraints pose a significant barrier to wildfire risk reduction
across all demographic groups.
Complete administration and implementation of the 2020-2025 FEMA funded fuels
RR-3.1
reduction grant.
Secure additional fund sources to incentivize and directly assist residential home
RR-3.2
hardening and defensible space work.
Explore local revenue options to support residential risk reduction work.
RR-3.3
Challenge RR-4: Collective residential risk reduction is essential to protect everyone, yet
many neighbors do not participate, or their efforts are inadequate even when they are in an
NFPA designated Firewise USA® Neighborhood.
Encourage neighborhood efforts to attain code compliance and wildfire risk
RR-4.1
reduction best practices, while simultaneously minimizing neighborhood or network
dependence on City of Ashland oversight and financial assistance.
Provide wildfire risk reduction guidance for multi-family complexes.
RR-4.2
Develop a neighborhood risk reduction program based on the best available science
RR-4.3
and published recommendations by the IBHS.
Challenge RR-5: Licensed and unlicensed workers are either not empowered to, are unaware
of, or choose not to follow fire-resistant construction and/or landscaping best practices and
Identify companies and workers who consistently meet wildfire risk reduction codes
RR-5.1
requirements and best practices standards. Promote good work.
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Develop, test, and monitor methods to keep workers informed of current codes,
RR-5.2
ordinances, and best practices.
Update weed abatement regulations to address residents' misunderstandings and
RR-5.3
enforcement challenges.
Update municipal code to comprehensively and systematically address all wildfire
RR-5.4
risk work done by all kinds of workers.
Maintain and update the c
RR-5.5
outreach, training, and removal of consistently poor performers.
Engage landscapers, nurseries, designers, and builders to foster cooperation and
RR-5.6
promote desired wildfire risk reduction products and best practices.
Table 12: Residential Risk Reduction Initiatives
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Section 6
Preparedness
for Renters
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Section 6: Preparedness for Renters
-Ashland Renter
Introduction
The 2022 U.S. Census reports that approximately 47% of residents in Ashland are renters. Around 35%
of all occupied housing units in the United States are rented (U.S. Census Bureau, n.d.). The high rate
of rental properties in Ashland poses several wildfire safety challenges, including: a transient
population needing constant education, absentee property owners, and rising home insurance costs
leading to higher rent, while renters remain underinsured or uninsured.
This chapter identifies strategies and activities to motivate and enable tenants and rental property
owners/managers to reduce the potential for wildfire to adversely affect renter households and
rental properties.
Process
In 2024, 191 Ashland renters were engaged through separate qualitative and quantitative surveys. A
total of forty-seven (47) renters responded to an online general CWPP survey, and another 144
renters responded to face-to-face interviews. Many renters also identified as being a part of one or
more Socially Vulnerable Populations (SVP) in Ashland; see more information in Chapter 7.
Separately, property management companies and private rental property owners were invited to
participate in two customized surveys. The findings from these surveys are incorporated into this
action plan and form the basis for the initiatives. Detailed reports of the findings are located
in the appendices.
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Findings
Renters living in apartments and studio/accessory dwelling unit (ADU)/cottages expressed mixed
feelings, frequently citing concerns about inadequate property maintenance and reliance on
property owners for wildfire risk reduction efforts. Some apartment residents highlighted the
importance of surrounding conditions, while condominium and townhouse dwellers noted
challenges with shared walls and limited clearance around buildings.
property owners were cited as barriers to wildfire risk reduction. SVP renters were nearly three (3)
times more likely to report such limitations compared to the general population.
Eight (8) property management companies responded. They serve clients in all housing types in
Ashland and collectively manage 973 rental buildings, containing 4,066 rental units. About 74% of
these units are apartments and 12% are single-family residences. There were several property
management companies, managing hundreds of apartment units, who did not participate in the
survey.
The property management companies surveyed identified a minimum amount of risk-adverse
landscaping work taking place, and almost no engagement with tenants to educate and enable
es is largely controlled by
the owners.
Approximately 50% of privately managed rentals are single-family homes and about 34% are
studio/accessory dwelling unit (ADU)/or a room, or rooms, in a private residence.
Of the private rental owners who responded, many would benefit from, and appreciate having more
customized information on what to include in lease agreements, along with how to properly manage
their rental properties to significantly reduce wildfire risk.
-
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Based on survey data, between 7-50% (depending on housing type) of tenants are responsible for
landscape maintenance. This creates a dilemma where the lease may only require minimal upkeep
Most tenants, regardless of housing type, have a lack of agency to reduce wildfire hazards where
they live. Lack of agency refers to the idea that respondents do not believe they have control over, or
responsibility for, making their homes safer. Rather, they believe that responsibility or control rests in
the hands of rental property owners or managers, mobile or manufactured home park owners or
managers, or the HOAs.
Challenges
identified to establish a foundation for action. Monitoring metrics are listed and proposed monitoring
requirements are identified.
Renter Preparedness Challenge Statements
Challenge RE-1: Most renters lack authority to implement risk reduction measures. Rental owners
and property management companies (by proxy) are ultimately responsible for reducing wildfire
Challenge RE-2: Renters living in multi-
understand wildfire risk or are not motivated to learn.
Challenge RE-3: In the aftermath of wildfire, the availability of affordable rental homes in Ashland
may become severely limited, potentially forcing many residents to relocate.
Figure 24: Renter Preparedness Challenge Statements
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Baseline Conditions
Property management companies manage at least 4,066 rental units.
Wildfire risk reduction responsibilities are poorly understood.
Wildfire risk itself is poorly understood.
Property owners want to maximize their income and minimize expenses.
Renters assume service property owners and HOAs are doing the right thing.
Inadequate knowledge about what to do and who is responsible.
Many renters are not capable, are too busy, or lack resources.
The amount of wildfire risk reduction measures needed, particularly for older rental buildings,
is significant.
Desired Conditions
Renters are aware, engaged, insured, and feel comfortable living in Ashland because wildfire
risks have been addressed, and rents are not increased solely because of enhanced wildfire
risk reduction activities.
Property owners and property management companies comply with City of Ashland wildfire
safety codes and continually maintain their properties in a state of wildfire-readiness.
Tracking Metrics
Number of rental buildings that meet IBHS "Base Standards" or equivalent (e.g., compliant
with Ashland "defensible space" codes and ordinances).
Number of rental property owners who are actively engaged in reducing their rentals wildfire
risks (no current baseline).
Number of renters engaged in appropriate wildfire home risk reduction (no current baseline).
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Monitoring Plan
Create a study to sample and resample the same renters, property owners, and property
management companies at one, three, and five years to see if their perspectives have
changed and to measure the tracking metrics listed above.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
Renter Preparedness Initiatives
Challenge RE-1: Most renters lack authority to implement risk reduction measures.
Rental owners and property management companies (by proxy) are ultimately
motivation to take necessary action.
RE-1.1 Identify strategies to bring older rental units up to wildfire compliance standards
for wildfire resistance and defensible space and to maintain those standards.
RE-1.2Develop the means to cover the cost of assessing wildfire risk for all rentals in
Ashland.
RE-1.3 Establish a sustainable program to assess wildfire risk on privately managed
rentals, using IBHS Wildfire Prepared Home standards and random inspections.
RE-1.4 Create a sustainable system to communicate with and assess wildfire risk at
property-managed rental properties every five (5) years.
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RE-1.5 Secure funding, if necessary, to mitigate wildfire hazards and risks so that rental
rates do not increase solely because of wildfire risk reduction activities.
RE-1.6 Encourage property management companies to require annual wildfire training
and certification for contracted landscaping providers, phased in over five (5)
years.
RE-1.7 Implement a city-approved wildfire-resistant homes certification program for
property managers, with options for private rental owners and recertification
every three (3) years.
Challenge RE-2: Renters living in multi-unit housing face greater challenges. Many
RE-2.1Secure resources to sustain face-to-face engagement with renters and
property owners, assess wildfire risk needs, and enhance renter education with a
focus on evacuation, communication, and personal risk reduction for multi-
family housing.
RE-2.2
housing type; ask property managers and encourage rental owners to provide
wildfire preparedness and renters insurance information in welcome packages
and attached to leases.
RE-2.3 Define lease agreement requirements for tenants to create and maintain
defensible space in accordance with wildfire safety codes and ordinances.
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Challenge RE-3: In the aftermath of wildfire, the availability of affordable rental homes
in Ashland may become severely limited, potentially forcing many residents to relocate.
RE-3.1 Collaborate with regional partners who participated in the drafting of the Rogue
Reimagined project to articulate recommended actions and avenues for
securing resources.
RE-3.2 Create a partnership to pre-plan affordable housing rebuilding strategies (e.g.,
establishing a land trust like Breath of Life and Spirit Village) and the steps to
make it happen.
RE-3.3 In the Ashland Wildfire Recovery Plan, include a section on rebuilding affordable
rental building stock. Identify the challenges and solutions based on experiences
in other communities.
Table 13: Renter Preparedness Initiatives
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Section 7
Preparedness for
Socially Vulnerable
ˠ˿̀̅˼˱̄˹˿˾̃
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Section 7: Preparedness for Socially
Vulnerable Populations
"We lost just over 700 homes in our community, most of it affordable
housing. It very succinctly ripped right through most of our
naturally-
Darby Ayers-Flood, Mayor of Talent (Castillo, E. 2025, OPB)
Introduction
In this context, the definition of Socially Vulnerable Populations (SVPs) includes individuals who
self-identify as living in a household where one or more of the following conditions exist: low income,
housing insecurity, disability, senior status, single parenthood, and/or limited English proficiency.
collection process, summarizes key findings, and identifies challenges and initiatives aimed at
enabling the housed SVP to have a home to return to when wildfires impact Ashland.
While guidance exists on aiding underserved groups in wildfire recovery, relatively little was found
tailored to help SVPs have ignition-resistant homes before a wildfire. Most wildfire preparedness
advice focuses on single-family homeowners, often overlooking socially vulnerable populations
(SVPs), especially those living in multi-unit housing. To enable SVPs to have homes after a wildfire, it
is crucial to assess their awareness of wildfire hazards in Ashland and the barriers they face to
making their homes safer. With this understanding, the community can better engage these
residents to help address their needs. To support this effort, the City of Ashland launched the SVP
Project in 2024.
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Process
A working group of ten (10) members met bi-weekly from June to October 2024 to guide the
-
recommendations based on its findings. After finalizing interview questions, outreach began with
door-to-door visits in target areas with high utilization of energy bill assistance and areas with an
abundance of multi-family housing.
For these impromptu interviews, individuals shared wildfire concerns through small gatherings
Center. Two (2) experienced interviewers conducted 83% of the interviews, while the remaining
interviews were completed by four (4) trained volunteers and twenty (20) Southern Oregon
University (SOU) Sociology students.
A total of 225 1-on-1 interviews took place, and over 93% of participants were Ashland residents.
Findings from these interviews were analyzed, and the full report and raw data can be found in the
SVP Project Report in the appendices.
The primary intent of the SVP Project was to document what socially vulnerable people had to say
about wildfire, specifically perceptions about the potential for their home to burn and what they
thought would make their home safer. Related questions were about where they obtain information
on wildfires and how to reduce wildfire hazards. Responses to questions about evacuation choices
are covered in the Community Health and Safety section (Section 4).
A final open-
willingness to share additional thoughts.
An organic conversation with no hint of authority was the goal of this process. No formal criteria were
offered to help the respondents decide about social determinants. The interviewer did not define
what it means to be a member of the targeted demographic groups; rather, they let the respondents
decide. This means that the findings from the SVP Project do not represent the perspectives and
experiences of the member populations as defined by the interviewers; they represent the
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perspectives and experiences of the respondents as defined by the respondents. The process was
pseudo-randomized and should not be considered statistically representative.
This informal approach emphasized establishing a trustworthy relationship with everyone who
agreed to have a conversation with the interviewer. There was an assumption that interviewees
might have experienced, or were experiencing, some sort of trauma, particularly related to wildfire. It
was also assumed that some people would not be comfortable talking to an authority figure.
Interviewers were advised to do specific things to avoid triggering negative reactions to the
interviewer or the questions asked.
Demographic Findings
Information in this section represents selected findings from the 2024 SVP Project. Additional
information can be found in the full report in the appendices.
Figure 25: Target Populations Represented
Out of the 173 respondents who self-identified as being a part of one or more SVP groups, 117
identified as low-income, forty-four (44)identified as housing-insecure, fifty-four (54) identified as
having a person with disabilities in their household, 103 identified as having a senior in their
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household, six (6) identified as having individuals with limited English proficiency in their household,
and ten (10) respondents identified as being a single parent (Figure 25).
Respondent Housing
Most socially vulnerable populations live in older, low-income housing or manufactured homes,
which typically have higher ignition potential due to combustible construction materials and lack of
ignition-resistant design features (Reining et al., 2025). Lower-income residents lack financial and
informational resources to make retrofits (Winker et al., 2024). Manufactured housing communities
face severe wildfire risk due to poor insulation, lack of defensible space, and high housing density
(Otto & Clifford, 2025).
Of all survey respondents, 25% lived in an older single-family home, 31% lived in an apartment
building, 22% lived in a mobile or manufactured home park, and 19% lived in a condo, townhouse,
duplex, or accessory dwelling unit (ADU). One person lived in a room in a house, and one lived in their
car (Figure 26).
Figure 26: Where the Sampled Population Lives
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Older apartments buildings were the most common type of housing, particularly for low-income
individuals, housing-insecure respondents, and persons with disabilities. Most seniors live in
mobile/manufactured homes or single-family homes. Single parents show an even split between
apartments and single-family homes.
High-density, multi-family housing communities in Ashland, including apartments, mobile home
parks, and multiplexes, where many socially vulnerable populations reside, face elevated wildfire risk
due to aging structures that are more vulnerable to ignition and crowded developments.
Respondent Evacuation Plans
Results are summarized in the Public Safety section and compared with a general population survey
in. Additional information and raw data are available in the SVP Project Report in the appendices.
Perceptions of Safety
Everyone interviewed was asked . About 32%
-
individuals expressi
others in the same demographic.
Interviewees were asked to explain their answers. Among those who felt "very safe," none provided
strong evidence to support their belief. Their justifications revealed a limited understanding of what
is required to make homes resistant to wildfire, often citing a sense of security because they live in
the middle of town.
Respondents who described their homes as "safe" sometimes cited factors beyond their control,
on the belief that Ashland Fire & Rescue (AF&R) would prevent wildfire from reaching their home.
Overall, most respondents demonstrated significant gaps in knowledge about wildfire safety. Less
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than half mentioned relevant factors, and many responses reflected misconceptions about what
makes a home safe from wildfire.
Findings reveal widespread uncertainty and misconceptions about wildfire safety, with many
respondents feeling "safe" based on factors beyond their control rather than proactive mitigation
measures, highlighting significant gaps in knowledge and preparedness.
Communication Modalities
A significant portion of SVP interviewees (35%) reported not receiving wildfire-related information or
not knowing where to find it, with apartment dwellers being the most affected. The City of Ashland
website, which was a top source for wealthier homeowners, was rarely mentioned (3.5%) by SVP
respondents, indicating the possibility that traditional online communication strategies may not
effectively reach socially vulnerable populations. Instead, nearly twice as many SVP respondents rely
on social media or traditional media channels over official city or non-governmental sources.
Additionally, 9.4% of SVP respondents turn to friends, family, or neighbors for information, and 5.4%
rely on their landscaper or rental property owner for relevant information.
Direct engagement appears to be the most effective way to inform SVP residents, with ~16% of
interviewees citing city staff or volunteers as key sources of information. Approximately 32% of
respondents signed up for a future on-site risk assessment during the interview process.
Findings suggest that tailored, hands-on outreach efforts may be the most effective way to bridge
wildfire preparedness gaps among socially vulnerable communities. However, it is evident that more
research on a broader scale must be done in this area.
Risk Reduction Barriers
Several risk reduction barriers were identified by respondents during this study. Figure 27 and the
following paragraphs outline the most common barriers to residents making their homes safer from
the threat of wildfire.
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Top 4 Risk Reduction Barriers to Making Homes Safer from Wildfires
1. Lack of Agency
2. Financial Constraints
3. Inadequate Knowledge
4. Physical Limitations
Figure 27: Top 4 Risk Reduction Barriers
˜˱˳˻ ˿˶ ˱˷˵˾˳̉ refers to the idea that respondents do not believe they
84% of renters felt like
have control over, or responsibility for, making their homes safer. Rather,
they had no control
they believe that responsibility or control rests in the hands of rental
property owners or managers, mobile or manufactured home park owners
safety from wildfire.
frequently identified lack of agency as a factor preventing them from
having ignition-resistant residences were renters, single parents, and the
housing-insecure.
˖˹˾˱˾˳˹˱˼ ˳˿˾̃̄̂˱˹˾̄̃ affect many SVP households. Approximately 29% of the 173 respondents
indicated that finances limit their ability to make their home resistant to exposures from wildfire.
About 13% indicate that they lack agency to reduce the risk themselves because they are renters or
are constrained or dependent upon an HOA taking care of the property.
Financial constraints were a limiting factor for ~50% of households with a disabled resident, and ~40%
of single-parent households. For low-income, housing insecure, and households with seniors and
limited English-speaking individuals, approximately 33% of these households indicated that finances
were a limiting factor as well.
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˙˾˱˴˵́̅˱̄˵ ˻˾˿̇˼˵˴˷˵ also plays a role for many socially
Almost 1 in 5
vulnerable groups, as they are either underinformed, misinformed,
residents are living
disengaged, traumatized, or do not recognize wildfire as a threat to
below the federal
their home. Of households with a person with disabilities, low-
poverty line and nearly
income, housing insecure, and single-parent households,
40% of Ashland
approximately 20% indicated that they
households are
˽˱˻˵ ̄˸˵˹̂ ˸˿˽˵ ̃˱˶˵ ˶̂˿˽ ̇˹˼˴˶˹̂˵. Similarly, approximately 33% of
the limited English-speaking households and just over 10% of seniors
ˠ˸̉̃˹˳˱˼ ˼˹˽˹̄˱̄˹˿˾̃ create another barrier to effective wildfire
(ACCESS, 2023)
preparedness. A small number, approximately 9%, of SVP
respondents said they lack the physical capacity to do the work,
even though most of these same individuals have agency to make these changes because they are
homeowners.
˟̄˸˵̂ ˲˱̂̂˹˵̂̃ were also identified, which included the following sentiments:
I
The problem is on neighboring properties.
All socially vulnerable groups face a variety of risk reduction barriers to making their residences safer
from the threat of wildfire. These include limited agency to make changes, clear understanding
about what needs to be done, insufficient financial resources, and physical limitations.
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Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
SVP Preparedness Challenge Statements
Challenge SV-1: Many socially vulnerable households underestimate their wildfire risk and face
multiple barriers to reducing that risk.
Challenge SV-2: SVPs require a variety of communication modalities to develop trusting
relationships critical to fostering engagement.
Challenge SV-3: A majority of socially vulnerable residents live in housing that is highly
vulnerable to wildfire ignition.
Figure 28: SVP Preparedness Challenge Statements
Baseline Conditions
Percentage of SVPs by housing type, perceptions of relative safety, and perceived barriers to
reducing risk as noted in the 2024 SVP Project results (see appendices).
Desired Conditions
SVPs are actively engaged in reducing their wildfire risk.
Everyone has a residence to return to when wildfire occurs in Ashland.
Within five (5) years, 50% or more of SVP housing units meet or exceed wildfire prepared
property standards.
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Tracking Metrics
Number of multi--
and "defensible space" codes & ordinances.
Number of SVP households actively engaged in wildfire related issues.
Monitoring Plan
Randomly re-sample individuals from the SVP at least once every three to five (3-5) years to
determine how perspectives have changed and to measure tracking metrics listed above.
Where feasible, use onsite wildfire risk assessment data with follow up surveys, aerial
imagery, or other tools to document mitigation actions taken that directly benefit socially
vulnerable households.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
SVP Preparedness Initiatives
Challenge SV-1: Many socially vulnerable households underestimate their wildfire risk
and face multiple barriers to reducing that risk.
SV-1.1 Investigate which local organizations have a similar vision/mission relative to
the needs of the SVPs and find opportunities to formally collaborate and develop
MOUs as appropriate.
SV-1.2 Find a champion to oversee implementation of SVP-specific initiatives.
SV-1.3 Create a work plan to enable SVPs to address risk-reduction barriers.
SV-1.4 Conduct face-to-face, engaging interviews with 200+ SVPs every 3-5 years.
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Challenge SV-2: SVPs require a variety of communication modalities to develop trusting
relationships critical to fostering engagement.
SV-2.1 Create a partnership capitalizing on existing networks and social service
organizations to brainstorm and test multiple communication modalities to
engage SVPs where they live and in other spaces as appropriate. Establish MOUs
if necessary.
SV-2.2 Invest in relationship building methods that work for specific target
populations/individuals by collaboratively developing and implementing a 5-
year work plan to test communication modalities.
SV-2.3
modalities.
SV-2.4 Deliver customized information that is readily accessible to those who have
limited resources, are house-bound, or isolated.
SV-2.5 If needed, figure out how to compensate partners who participate in the
partnership development process.
Challenge SV-3: A majority of socially vulnerable residents live in housing that is highly
vulnerable to wildfire ignition.
SV-3.1 Map where socially vulnerable residents live and systematically evaluate wildfire
risk in those areas.
SV-3.2 Pursue grant funding to provide socially vulnerable households with equipment
and materials for healthy indoor air during wildfire events.
SV-3.3 Establish a city-based revenue stream to continuously support wildfire risk
reduction projects for socially vulnerable households.
Table 14: SVP Preparedness Initiatives
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Section 8
Insurance Crisis
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Section 8: Insurance Crisis
We had no power for weeks and no cell service. We lost all of the food in the
refrigerator because of the power outage. I don't think my parents had any
insurance to deal with the losses. Since insurance is for the home, they probably
had no way to get reimbursement for the time in the hotel. This is something that
-Ashland Apartment Resident
Introduction
A Crisis is Forming
Insurance is critical for households recovering from wildfires and essential for securing a loan to
acquire real property.
-related insurance products are ubiquitous and foundational to the
health of the US housing market. Insurance functions like a glue that helps the housing finance
system stick together
Unfortunately, the United States is experiencing an insurance crisis affecting homeowners,
businesses, and renters. This is primarily driven by escalating insurance premiums and reduced
availability of coverage, largely due to the increasing frequency and severity of climate-related
disasters (U.S. Senate Budget Committee, 2024; U.S. Department of the Treasury, 2025; Time, 2025).
Natural disasters are increasing insurance premiums and rebuilding costs due to their increasing
frequency and severity. As climate change intensifies storms, wildfires, and floods, insurers face
higher payouts, leading to rising premiums for homeowners and businesses (National Oceanic and
Atmospheric Administration \[NOAA\], 2023).
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Key factors include inflation-driven rebuilding costs (Federal Emergency Management Agency
\[FEMA\], 2023) and higher reinsurance expenses (S&P Global, 2023). These pressures create financial
strain on policyholders, especially in disaster-prone areas.
On February 2, 2025, the First Street Foundation issued a report predicting a significant decline in U.S.
real estate values due to rising climate change impacts, including
steadily towards an
projected to be 1.7% over the next 30 years.
uninsurable future in
Homeowners across the U.S. are facing rising insurance premiums,
-Dave Jones,
making homeownership increasingly costly. From 2020 to 2023,
former California
insurance prices increased by approximately 20%,
insurance
contributing to the growing financial burden on property owners
commissioner
(Prevention Web, 2024). In some high-risk areas, insurers have ceased
offering coverage altogether, leaving homeowners with limited options
(Insurance Information Institute, 2023). This situation has led to homeowners feeling "trapped" in
properties they can barely afford, with some considering selling their homes due to the financial
strain (The Guardian, 2025).
Despite state laws mandating fire coverage in insurance policies, insurers can refuse
renewals for high-risk properties (Baumhardt, 2024). Recent legislative efforts to encourage wildfire
resilience through premium discounts have had minimal impact so far (Baumhardt, 2024; Senate
Budget Committee, 2024).
FAIR Plans
FAIR (Fair Access to Insurance Requirements) Plans are state-mandated insurance programs
designed to provide basic property insurance to homeowners and businesses that cannot obtain
coverage in the private market due to high wildfire risks or other hazards. Oregon has a FAIR Plan
program (Oregon FAIR Plan Association, n.d.). These plans are typically considered a last resort,
offering limited coverage at higher premiums compared to traditional policies.
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As wildfire becomes more frequent and severe, more homeowners and businesses are being forced
into FAIR Plans, leading to concerns about affordability, coverage adequacy, and long-term
sustainability (Mixides, 2025). While FAIR Plans help maintain a level of market stability, they do not
incentivize risk reduction or provide comprehensive coverage options comparable to private
insurers.
Nationwide, the number of FAIR Plan insurance policies nearly doubled between 2018 and 2023, rising
to 2.7 million, according to data from AM Best, a company that rates the financial strength of
insurers. The California FAIR Plan alone saw its exposure grow nine-fold over the past six (6) years
(Time, 2025).
FAIR Plans serve as a temporary safety net, but their rising enrollment highlights a growing insurance
crisis in wildfire-prone regions. Without systemic reforms, such as stronger risk reduction incentives
and improved insurance models, reliance on FAIR Plans will continue to grow, making property
coverage increasingly expensive and inaccessible (Mixides, 2025).
As wildfire risks intensify, homeowners and businesses in high-risk areas are increasingly forced into
FAIR Plans, which offer limited, high-cost coverage without incentivizing risk reduction, highlighting
the urgent need for insurance reform and stronger mitigation strategies.
IBHS Wildfire Prepared Home Program
The IBHS Wildfire Prepared Home Program, developed by the Insurance Institute for Business & Home
Safety (IBHS), provides science-based standards to help homeowners reduce wildfire risk and
improve insurability. By implementing key mitigation measuressuch as fire-resistant roofing,
ember-resistant vents, defensible space, and ignition-resistant deckshomeowners can earn a
Wildfire Prepared Home designation, demonstrating their commitment to risk reduction. This
designation enhances home resilience and signals to insurers that a property meets rigorous wildfire
safety standards, potentially improving access to coverage and reducing premium costs. By
bridging scientific research, homeowner action, and insurance industry interests, the program
supports the development of fire-adapted communities and a more sustainable insurance market
in wildfire-prone areas. The IBHS Wildfire Prepared Home Program became available to single-family
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homeowners in Oregon in October 2024, and Ashland is looking at ways to incorporate this program
into its wildfire resiliency efforts.
Local Findings
In 2015, 2019, and 2024, the City of Ashland supported quantitative and qualitative studies involving
approximately 2,145 participants. The 2019 and 2024 studies asked homeowners and renters about
their wildfire insurance coverage.
A 2024 Consumer Federation of America study reported that 7.4% of U.S. homeowners now lack
insurance, up from 5% in 2019, largely due to affordability issues (Realtor.com, n.d.). Premiums have
risen nationally ~20% between 2020-2023 alone (Steve Koller, 2024). Premiums increased by 23% in
the past year, with major insurers like Allstate and State Farm halting new policies in California, citing
wildfire risks and rising costs (Realtor.com, n.d.; Senate Budget Committee, 2024). For example, in
July 2024, State Farm dropped nearly 70% of policyholders in Pacific Palisades, California, just six (6)
months before whole neighborhoods were consumed by wildfire in January 2025 (Time, 2025).
in 2023 alone (Realty Today, 2025). In wildfire-prone areas like Ashland, Bend, and Medford, rates
have doubled or quadrupled, with some Ashland residents facing hikes of up to 600% over four (4)
years (Baumhardt, 2024).
Most Ashland homeowners that responded to the 2019 survey and the 2024 CWPP survey appear to
-family homeowners living in
high-risk areas of the city indicated that their insurance companies provided wildfire-related
information, and only 2% received discounts for reducing wildfire risks.
Among homeowners in the 2024 Socially Vulnerable Populations (SVP) Projectmany of whom live in
mobile or manufactured home parks11% reported being uninsured, which is higher than the
national average of 7.4% and more than double the uninsured rate reported in the 2024 CWPP online
general survey (5%). For these homeowners, high premiums and difficulty obtaining insurance were
cited as the primary barriers to coverage.
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Many Ashland homeowners are facing rising insurance premiums. While 56% of the respondents to
the 2024 CWPP online general survey reported only minor or normal increases, nearly 29% said their
premiums had risen sharply due to wildfire risks. An Ashland City Council member reported a
staggering 700% increase in their insurance premium last year.
Even though most Ashland homeowners are currently insured, affordability and access to coverage
are growing concerns, particularly for residents in high-risk areas like mobile/manufactured home
parks and homes near wildlands. The ongoing insurance crisis could lead to increasing non-
renewals and declining home values.
Insurance for Renters and Socially Vulnerable
While renters are not directly responsible for property insurance, the increased costs borne by
property owners will likely trickle down. When rental property owners facing higher insurance
premiums pass these costs on to tenants through increased rent, it will make housing less affordable
for renters.
Renters insurance premiums remained relatively stable from 2018-2022 due to lower risk exposure,
costing an average of $254 annually in Oregon (Insurance Information Institute, 2023).
Estimates suggest that 28-67% of Ashland renters lack insurance, with the higher percentage
based on interviews with socially vulnerable populations (SVP) and the lower figure derived from an
online survey of forty-two (42) renters in the general population.
Senior renters interviewed during the 2024 SVP Project were nearly three (3) times more likely to be
uninsured than those in the 2024 CWPP survey population, likely due to income disparities and the
-income households. These discrepancies suggest that insurance coverage
among Ashland renters varies widely, likely influenced by age, socioeconomic status, and housing
type.
Ashland renters in the 2024 CWPP online general survey appear to have a higher rate of renters
insurance coverage than the national average, however findings from the SVP project highlight
significant gaps in coverage for seniors and limited income, housing-insecure, disabled, single
parent, and limited English proficiency renters.
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Rental type affects insurance coverage. Based on the 2024 CWPP online general survey,
renters living in apartments or studios, ADUs, or cottages are the least likely to carry
insurance. This trend is also reflected in the 2024 SVP interview data. Overall, renters in apartments
are least likely to have insurance.
-
family housing units or mobile/manufactured homes, which are highly vulnerable to wildfire. Many of
these rentals are managed by property management companies that do not require
insurance. Oregon law permits property owners to require their tenant to get renters insurance, but
there are some restrictions based on median household income (Oregon Revised Statues § 90.222,
n.d.).
Renters in low-income, multi-unit housing typically face barriers such as financial constraints, social
exclusion, and limited knowledge or access to insurance options (Klampe, 2023; Fothergill & Peek,
2004).
There is a disparity in renters insurance coverage within the population in Ashland. Socially
vulnerable households, who are more likely to be renters of multi-unit/family housing, are least
prepared to recover from wildfire losses. In 2020, the Almeda Fire disproportionately affected socially
vulnerable populations, including low-income residents and the elderly, worsening existing social
and economic disparities (OWER Council, 2021; Leickly et al., 2023). It destroyed over 2,600 homes,
displacing many families, driving up housing costs, and leaving many in temporary or overcrowded
conditions (Hoyer, 2024). Approximately 8,500 people were displaced (Oregon Department of Land
Conservation and Development, 2023).
Many socially vulnerable households in Ashland lack wildfire insurance, leaving them without
financial resources for post-disaster recovery.
Business Insurance
In 2021, the Ashland Chamber of Commerce found that there were approximately 2,241 businesses
registered in Ashland. This figure is based on active business licenses in the city and reflects the
multitude of small enterprises operating locally (Ashland Chamber of Commerce, 2021).
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Figure 29: Photo Courtesy of Ashland Fire & Rescue
In recent years, businesses in Southern Oregon have experienced significant increases in insurance
premiums due to heightened wildfire risks (Oregon Public Broadcasting, July 14, 2024). Escalating
costs are attributed to a combination of factors, including the fact that insurance companies, facing
substantial payouts from natural disasters, have adjusted their pricing models to manage the
elevated risks associated with climate change (Oregon Public Broadcasting, July 18, 2024).
Despite regulatory efforts, the overall trend indicates that businesses in Southern Oregon are facing
higher insurance costs as insurers reassess their exposure to wildfire-prone areas.
Businesses in Southern Oregon, including those in Ashland, face rising insurance premiums as
insurers adjust pricing models in response to wildfire risks and climate change impacts. This
situation underscores the importance of proactive risk mitigation by business owners and staying
informed about policy changes to manage financial impacts on businesses.
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Housing Affordability
Housing affordability is a pressing issue in Ashland. According to the C
Analysis, 41% of households are cost-burdened, spending more than 30% of their income on housing
expenses. The median home price in Ashland is approximately $540,000; significantly higher than
the national median of $416,100 as of 2023 (City of Ashland, 2021). This financial strain exacerbates
housing insecurity, particularly for renters, who make up between 42-
Businesses involved in affordable housing development are significantly affected by the rising cost
of insurance. In Texas, for example, insurance premiums for multifamily properties have surged by
up to 300% since 2020. This sharp increase has resulted in a more than 20% decline in the production
of affordable rental housing built with federal tax credits between 2021 and 2023. Developers are now
forced to sell properties or reduce the number of new projects due to these prohibitive insurance
costs (Houston Chronicle, 2025).
Reduced investment in affordable housing developments exacerbates the shortage of affordable
rental units. Due to limited affordable housing, a significant loss of rental units to wildfire would
institutions. Rebuilding will take years. This is on clear display in Talent and Phoenix, nearly five (5)
years since the Almeda Fire destroyed many hundreds of affordable housing units.
Due to limited affordable housing stock, the loss of more than a few units to wildfire would severely
-Dave Jones, the Former Insurance Commissioner of California
Rebuilding will be expensive, and many workers will be forced to leave the area due to lack of
affordable housing.
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Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
Insurance Crisis Challenge Statements
Challenge IN-1: While most Ashland homeowners are insured, affordability and access to
coverage are growing concerns, particularly for residents in high-risk areas like mobile home
parks and homes near wildlands.
Challenge IN-2: The number of uninsured renters in Ashland is significant, which means that
many could lose all assets and be unable to find affordable temporary housing if their rental unit
burns.
Challenge IN-3: Many socially vulnerable residents are uninsured, leaving them financially
unprotected and at risk of displacement when wildfire occurs.
Challenge IN-4: Rising insurance costs and wildfire risks threaten business stability, housing
socioeconomic viability, with rebuilding efforts expected to take years.
Figure 30: Insurance Crisis Challenge Statements
Baseline Conditions
From 2018 to 2023, Oregon experienced a 44.8% increase in homeowners insurance rates.
98% of Ashland single-family homeowners were insured when sampled in 2019.
89% of mobile/manufactured homeowners were insured when sampled in 2024.
28-67% of renters are uninsured based on 2024 data; socially vulnerable households are at
the high end.
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There is no baseline information to quantify the adequacy of business insurance coverage in
Ashland.
Desired Conditions
100% of residential units, renters and businesses have affordable wildfire loss insurance to
cover evacuation expenses, temporary housing, and the loss of personal and real assets.
Tracking Metrics
Number of homeowners, renters, and businesses with comprehensive and basic wildfire
insurance coverage.
The average premium rate change by housing/business type and demographic group.
Monitoring Plan
Randomly sample homeowners, renters, and business owners every 3-5 year
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
Insurance Crisis Initiatives
Challenge IN-1: While most Ashland homeowners are insured, affordability and access to
coverage are growing concerns, particularly for residents in high-risk areas like mobile
home parks and homes near wildlands.
Promote the IBHS Wildfire Prepared Homes Program to single-family homeowners.
IN-1.1
Create a taskforce to develop sustainable, accessible insurance options for all
IN-1.2
housing types.
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Collaborate with insurers to educate the public on wildfire coverage challenges and
IN-1.3
solutions.
Work with elected officials to align insurance premiums with location-based
IN-1.4
mitigation efforts.
Develop a handout to guide residents on wildfire insurance coverage, including
IN-1.5
covering evacuation costs.
Challenge IN-2: The number of uninsured renters in Ashland is significant, which means that
many could lose all assets and be unable to find affordable temporary housing if their rental
unit burns.
Create a taskforce to develop sustainable, accessible insurance options for renters.
IN-2.1
Educate renters on wildfire insurance coverage and policy language to protect
IN-2.2
assets and survival needs.
Create standardized lease language encouraging or requiring tenants to get renters
IN-2.3
insurance.
Distribute information to renters about temporary housing insurance costs and
IN-2.4
options during evacuations or disasters.
Challenge IN-3: Many socially vulnerable residents are uninsured, leaving them financially
unprotected and at risk of displacement when wildfire occurs.
Create a taskforce to collaborate with the insurance industry and develop
IN-3.1
educational materials tailored to the needs of socially vulnerable populations
(SVPs).
Establish pathways to help those who cannot afford insurance obtain coverage for
IN-3.2
temporary housing, lost wages, and asset protection.
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Distribute educational materials and engage with SVPs using accessible methods,
IN-3.3
regardless of homeownership or insurance status.
Develop additional activities based on lessons learned from the Almeda Fire.
IN-3.4
Challenge IN-4: Rising insurance costs and wildfire risks threaten business stability, housing
years.
The Chamber of Commerce will comprehensively assess and broadly strengthen
IN-4.1
business insurance coverage.
Collaborate with the insurance industry to develop strategies for sustained and
IN-4.2
affordable business coverage.
Explore creating business insurance pools for wildfire resilience & recovery.
IN-4.3
Table 15: Insurance Crisis Initiatives
Figure 31: Wood Shake Roof, Photo Courtesy of Charisse Sydoriak
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Figure 32: Wildfire Insurance Crisis Infographic
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Section 9
Economic Stability
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Section 9: Economic Stability
Introduction
This chapter outlines strategies to help Ashland business owners, employees, and customers stay
safe, while enabling businesses to serve the community and maintain economic stability during
smoke events and before, during, and after wildfires.
unique sense of place. Home to the Oregon Shakespeare Festival and Southern Oregon University, it
attracts year-round visitors for its rich culture and outdoor activities, from hiking and rafting to winter
sports at Mt. Ashland.
clear that Ashland and our region need to take action now. By working together
on prevention, smoke mitigation, and emergency preparedness, we can continue
to protect our community and build a stronger, more resilient future
-
Commerce Board President/Emergency Preparedness Committee Chair
concentration of visitors and employees within a five-block area filled with boutique shops, a vibrant
culinary and wine scene, and wellness offerings. Lithia Parkdesigned in 1908 by John McLaren
Butler-Perozzi Fountain, a Japanese Garden, and pickleball courts.
the National Register of Historic Places. Its vibrant public art scene and performing arts venues
attract visitors from the West Coast and beyond. Recently, Architectural Digest named Ashland one
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of the "13 Most Beautiful Underrated Cities in the World," TheTravel.com
College Town," and USA Today ranked the Winchester Inn as the #1 Bed & Breakfast in the nation.
Process
The Ashland Chamber of Commerce was charged with answering two questions: (1) are Ashland
businesses and their employees prepared for a wildfire emergency, and (2) what needs to be done,
and by whom, to motivate action?
Ashland Fire & Rescue for a decade to develop wildfire preparedness education programs and
messaging for the business community. In 2024, this committee pivoted to develop goals and
objectives to answer these questions through a more comprehensive planning process. The
challenges and initiatives the plan needs to address are described next.
Effect of Wildfire on Businesses
Wildfire smoke negatively impacts Ashland's economy, particularly the tourism sector. A 2013 study
estimated that local tourism businesses lost about $171,350 in a single month due to smoke-related
disruptions (Sumic, et al., 2013). In 2017, these impacts were substantial, with the Oregon Shakespeare
Festival (OSF) experiencing considerable financial losses and operational challenges. That season,
OSF canceled nine (9) performances due to poor air quality, resulting in a $370,000 loss, with ripple
effects on the local economy, as 85% of OSF's patrons are tourists (Oregon Forest Resources Institute,
n.d.). The situation worsened in 2018, when OSF canceled more performances and relocated shows
indoors, leading to an estimated $2 million in losses. In response, OSF considered major
modifications to its outdoor theater, including a retractable roof and redesigned seating, to reduce
future cancellations and improve the audience experience (Yuen, 2019).
Beyond OSF, persistent smoke has deterred people from visiting the area, reducing revenue for
hotels, restaurants, and retailers. The Ashland Chamber of Commerce reported that prolonged
smoke events led to widespread trip cancellations, further straining the local economy (Federal
Reserve Bank of San Francisco, 2023). Additionally, residents and businesses faced increased costs
to mitigate smoke exposure, such as purchasing air purifiers and upgrading HVAC systems, adding
financial pressure to the community (University of Oregon, n.d.).
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A recurring threat of wildfire smoke has created ongoing economic challenges for Ashland,
impacting key industries like tourism and affecting the financial well-being of businesses and
residents.
In 2020, the Almeda Fire, which began in Ashland, devastated the economies of nearby Talent and
Phoenix, burning over 3,000 acres and damaging approximately 2,500 homes and hundreds of
businesses (Rogue Valley Council of Governments, n.d.). This destruction caused immediate
economic challenges, including job loss, reduced income, and increased housing insecurity. The loss
of key businesses, including restaurants, shops, and grocery stores, left many unemployed and
disrupted essential services, making recovery difficult for neighboring communities.
The fire also severely impacted the tax base for Talent and Phoenix. Loss of properties reduced
taxable assets, decreasing property tax revenues and straining local government budgets. In
response, the state introduced measures to balance property owner relief with the financial needs of
Severe wildfires in urban areas destroy infrastructure, homes, and businesses, weakening the local
economy and tax base. Recovery requires sustained efforts to rebuild physical structures and restore
economic stability. In the aftermath, businesses face damages, supply chain disruptions, and lost
customers, while municipalities struggle with reduced revenue from a decreased tax base and
recovery efforts. A key factor in economic stability is ensuring businesses are prepared for major
disasters and have the resources needed to recover and survive. The process for accessing these
resources will vary depending on the stage of response or recovery.
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
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Economic Stability Challenge Statements
Challenge ES-1: Wildfire smoke is a recurring issue that continues to adversely impact the Ashland
economy.
Challenge ES-2: -lasting
impacts that could cripple its economic stability for decades.
Challenge ES-3: Most businesses are not doing enough to protect their structures from exposure to
wildfire.
Figure 33: Economic Stability Challenge Statements
Baseline Conditions
There is no baseline data on how many businesses are prepared for the impact of wildfire on
their operations, employees, or customers.
Ashland businesses can access an online "Emergency Preparedness and Resilience Toolkit,"
created collaboratively between the City of Ashland and the Ashland Chamber of
Commerce. This toolkit offers practical guidance and resources on key preparedness steps,
including evacuation planning, asset inventory, safeguarding important documents, and
ensuring adequate insurance coverage.
Desired Conditions
There is no loss of life.
Residents and visitors can access what they need from local businesses.
Local businesses are not displaced.
No businesses are damaged or lost and economic impacts are minimal when smoke and/or
wildfire impacts all or a portion of the city.
All businesses, including home-based ones, have a plan for emergency preparedness,
operations during a crisis, and post-disaster recovery, tailored to their specific needs.
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Tracking Metrics
Economic impacts of smoke on Ashland businesses by business type.
Economic impacts of wildfires on businesses when wildfires occur in or near Ashland.
Number (and type) of businesses who have experienced insurance issues since 2020.
Number (and type) of businesses that have had a wildfire risk assessment of their real
property.
Number (and type) of business that have measurably reduced identified wildfire risks on their
real and personal property.
Number (and type) of businesses that have a wildfire evacuation plan that they have
practiced, an emergency operations plan or a business resumption plan for a disaster, as
appropriate.
Number of partners/partnerships working collectively to reduce wildfire risk community wide.
Monitoring Plan
Survey Ashland Businesses every other year to collect the equivalent data.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
Economic Stability Initiatives
Challenge ES-1: Wildfire smoke is a recurring issue that continues to adversely impact
the Ashland economy.
ES-1.1 Measure and quantify smoke impacts on businesses and visitors.
ES-1.2 Survey businesses about their smoke resilience efforts.
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ES-1.3 Enable employees and visitors to be informed and remain healthy when air
quality is poor.
ES-1.4 Update the SmokeWise Ashland website.
ES-1.5 Update the Business Preparedness Workbook with smoke strategies.
ES-1.6 Promote smoke-adapted facility upgrades for businesses.
Challenge ES-2: -
lasting impacts that could cripple its economic stability for decades.
ES-2.1 Map critical business assets and major employment centers to identify areas
with the highest concentrations of people.
ES-2.2 Assess the readiness of business facilities, staff, and customers for wildfire
emergencies.
ES-2.3 Evaluate awareness and implementation of evacuation protocols, especially in
visitor related businesses (lodging, dining, attractions).
ES-2.4 Create industry-specific wildfire protocols and evacuation plans, including zone
awareness for staff and customers.
ES-2.5 Enhance business communication strategies for wildfire emergencies.
ES-2.6 Update and expand the Chamber of Commerce preparedness toolkits and
videos.
ES-2.7 Host bi-annual wildfire preparedness workshops for businesses.
ES-2.8 Integrate wildfire resources into new Chamber of Commerce member packets.
ES-2.9 Provide outreach for employers, employees, and patrons with access needs.
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ES-2.10 Collaborate with community partners to enhance existing programs and
develop new initiatives.
ES-2.11 Create a visitor-focused wildfire emergency plan for downtown.
ES-2.12 Support resilience hubs to inform visitors and citizens.
ES-2.13 Partner with recreation organizations to inform visitors during wildfires.
Challenge ES-3: Most businesses are not doing enough to protect their structures from
exposure to wildfire.
ES-3.1 Work with the Ashland Chamber to help businesses understand structural
vulnerabilities.
ES-3.2 Collect baseline structural vulnerability data for Ashland businesses.
ES-3.3 Support business structure hardening and defensible space initiatives.
ES-3.4 Track progress on structural risk reduction and publicly highlight
accomplishments.
Table 16: Economic Stability Initiatives
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Figure 34: Main St. in Ashland, Photo Courtesy of RG
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Section 10
A Necessary
Paradigm Shift
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Section 10: A Necessary Paradigm Shift
Mitigation measures on the structure (hardening) combined with removal of
surrounding fuels in the area immediately adjacent to the structure (zone 0) has
the potential to dramatically reduce losses in future fires. While applying these
measures to any structure within a dense urban area makes little difference on
the survivability of a single home, significant reductions in losses are achievable
when community-wide actions can be applied.
(Zamanialaei et al, 2023)
Introduction
The initiatives in this chapter, if embraced fully, have the potential to save Ashland from a
catastrophic wildfire disaster. Community destruction has become so commonplace that
researchers have been able to learn key insights from catastrophic fires that others can reliably use
to help avoid future losses.
Achieving meaningful, city-wide wildfire risk reduction will require a fundamental shift in how the
community perceives this threat and a commitment to addressing the greatest risk the community
has ever faced.
To become a fire-adapted community, Ashland would need to reduce wildfire exposure and harden
about 90% of its structures and maintain this standard moving forward. If this standard is met,
wildfires may occur in and around Ashland without necessarily triggering an urban conflagration
the widespread destruction of the built environment initiated by a wildfire. Relying on education,
through flyers, lectures, and online resources, and relying on voluntary compliance among single-
family homes is important, but not enough. Climate-driven extremes in fire behavior and weather
are only intensifying, and experience from thousands of burned structures in dozens of communities
points to the need for aggressive and timely risk reduction.
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blocks burning under 4060 mph winds. Additionally, traditional landscaping practices have left
Ashland more vulnerable, with continuous, highly combustible vegetation, as well as wood and bark
mulch dominating yards and public spaces.
World-
knowledge to reduce community wildfire risks. But we must address the profound and deeply rooted
misalignment of political and social expectations regarding what it means to live with wildfire. Now is
the time to invest in long-term, economically efficient solutions, rather than short-term, risk-averse
et. al, 2023).
Voluntary Verses Mandatory Risk Reduction Findings
Over the past 20 years, Ashland has invested significant effort in community wildfire risk reduction.
Successful initiatives include the Ashland Forest Resiliency (AFR) Project, which has effectively
reduced (but not eliminated) wildfire risk in the surrounding forests; a highly popular Firewise USA®
program; various grant-funded homeowner incentive programs; and hiring of a Fire Adapted
Communities Coordinator, who has led residential education and mitigation efforts. A volunteer-
driven Wildfire Risk Assessment Program (WRAP) was particularly effective for two (2) years,
increasing face-to-face engagement and motivating many residents, particularly homeowners, to
act. Additionally, the Ashland Community Emergency Response Team (CERT) volunteer program has
trained over 1,500 volunteers for disaster response and preparedness.
Most public outreach efforts prescribed in the 2004 CWPP, such as creating and distributing
education materials and posting information on the city website, raised awareness in some
demographic groups, but ultimately resulted in limited action. The Firewise USA® site certification
program initially gained traction but has been deemed inadequate due to low performance
requirements, lack of enforcement, and the program required an unsustainable amount of city fire
department oversight. City of Ashland staff turnover in the Fire Adapted Communities Coordinator
position has been high, due largely to workload demand exceeding available funding and resources.
Thanks to two (2) decades of overcoming challenges, testing approaches, and building community
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awareness, Ashland now has the informed experience needed to propose the necessary compulsory
actions outlined in this section of the CWPP.
While voluntary measures have reduced risk, their effectiveness is constrained by the limited value of
simple messaging, limited volunteer participation, physical and financial barriers, and heavy
reliance on limited city staff for ongoing outreach and education.
Voluntary compliance with wildfire home hardening and defensible space standards has shown
mixed effectiveness, as evidenced by various studies and reports (Pavaglio et al., 2021; Edgeley, et al.,
2020; Crow, et al., 2015; McCaffrey et al. (2011); Vogt and McCaffrey, 2011).
In a study examining community policies and defensible space compliance, McCaffrey et al. (2011)
found that while there are concerns about regulations infringing on personal liberties, mandatory
approaches may be justified in high-risk areas or when individual noncompliance poses risks to
neighbors. Participants acknowledged that, under certain conditions, regulations could be
appropriate to enhance community safety.
Other research indicates that effective wildfire hazard mitigation programs can incorporate
voluntary and mandatory elements. Homeowners are more likely to accept mandatory programs if
they perceive a significant risk and believe that such regulations serve the common good
(McCaffrey, S.M., 2004; Winter, G, et.al, 2009).
A program evaluation of the Town of Woodside, and of the Plumas County Fire Safe Council, found
that defensible space requirements are often unrealistic without proper financial assistance,
suggesting that homeowners may struggle to implement these measures without support (San Jose
State University, 2021).
In their 2021 study, Baylis and Boomhower analyzed the effectiveness of California's mandatory
wildfire building codes compared to voluntary adaptation measures. Utilizing administrative data on
housing damage and assessments, they found that homes constructed under these codes are
approximately 40% less likely to be destroyed in wildfires. Additionally, these building codes provide
protective benefits to neighboring structures. The authors concluded that mandatory building
standards yield significant net social benefits in wildfire-prone areas.
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On September 8, 2020, the Almeda Fire started in Ashland, moving rapidly into adjacent
communities with devastating consequences. A slight change in the ignition point or wind direction
could have destroyed much of Ashland. The January 2025 Eaton Fire was a surprise to many that
lived in Altadena, CA, which is a densely populated, mixed residential area not that different from
Ashland. Researchers have investigated whether such events change risk perceptions and promote
behavior or policy change. They found
directly influence the risk perception
ernment
formal wildfire regulation and mitigation, or little government and community capacity to manage
solution lay in a combination of receiving external funding, having sufficient capacity, and the
Voluntary wildfire risk reduction measures have mixed success, influenced by perceived risk,
financial support, and community engagement. Voluntary compliance relies on the hope that
homeowners will do their part. This hope has not led to large-scale results in Ashland over the past
fifteen (15) years, and results are desperately needed to protect the city, and its residents,
businesses, and visitors from the threat that catastrophic wildfires pose. ˘˿̀˵ ˹̃ ˾˿̄ ˱ ̃̄̂˱̄˵˷̉ʾ
Research suggests that combining voluntary and mandatory strategies is the most effective
approach. While building codes and defensible space regulations offer clear benefits, their adoption
remains limited in most places due to concerns about personal freedoms and local capacity.
Regulatory measures have been shown to have significant benefits for the homeowner, their
neighbors, and the entire community.
Risk Reduction Incentives Experience
In April 2021, the Federal Emergency Management Agency (FEMA) awarded a $3 million Pre-Disaster
Mitigation grant to the City of Ashland aimed at enhancing wildfire resilience. The project targeted
the creation of defensible space around 1,100 homes and the replacement of twenty-three (23)
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wood shake roofs with ignition-resistant roofing materials. While the roof replacement program
worked well, the defensible space improvement incentive program has proven challenging to
administer. In addition, the voluntary participation rate leading to completion of defensible space
has been low at 30% (169/562 contacts as of January 2025).
At the current pace, if every property owner voluntarily cooperated, though improbable, it would take
45 years and an estimated $14 million more to complete defensible space work as outlined under
the FEMA Grant for the remaining structures in Ashland. Landscaping changes are only half of the
wildfire mitigation equation. Home hardening will cost more to achieve, but it is equally important.
At one point, Ashland had thirty-five (35) active and sanctioned Firewise USA® neighborhoods, which
has now dwindled to seventeen (17) due to staffing challenges and to lack of citizen participation
and leadership. The lack of enforcement, no verification of standards at each property, and lack of
city to conclude that Firewise USA® was
insufficient to protect Ashland from future wildfires. Complaints to Fire Department staff were
common from homeowners who met the voluntary standards and still felt vulnerable because of
of respondents said their neighbor was the biggest obstacle to achieving wildfire-readiness.
In other communities, incentive-based programs have been implemented to encourage individuals
and communities to adopt wildfire risk mitigation measures. These incentives include insurance
discounts, cost-sharing initiatives, and tax adjustments. Research indicates that such incentives can
effectively motivate property owners to engage in risk-reducing behaviors, especially when
combined with educational outreach. However, the success of these programs often depends on
factors like the adequacy of the incentives, the level of public awareness, and the accessibility of
resources needed for implementation.
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Meldrum, et al, conducted a study in California's wildland-
urban interface areas utilizing a choice experiment to assess
regulatory tools such as
homeowners' willingness to invest in public and private fuel
ordinances and building
reduction programs. The findings indicated that homeowners
codes, incentive-based
residing in perceived high-risk areas are inclined to
programs reaffirm a
financially support new wildfire risk mitigation initiatives. The
study revealed that homeowners with lower income and
becoming fire-
education levels are less responsive to risk factors and
generally prefer maintaining the status quo over incurring
(Barrett, K. 2019)
costs for new mitigation programs. This suggests that such
homeowners may require accessible information and
substantial financial incentives to engage in risk reduction efforts.
A 2023 analysis by Headwaters Economics and the Columbia Climate School evaluated various
policies aimed at reducing community wildfire risk. The study concluded that managing the built
environment through strategies like mandatory building codes and home hardening are among the
most effective approaches. However, these strategies often receive limited funding and support. The
analysis emphasizes the need for increased investment in home-hardening programs and the
implementation of mandatory building codes in wildfire-prone areas to enhance community
resilience.
Incentives can promote wildfire risk reduction but often face low participation and are
administratively burdensome. Financial support and education are crucial for broader engagement,
especially among lower-income homeowners. Research suggests mandatory building codes and
home hardening are most effective at reducing risk, but underfunded. Aligning incentives with
regulations can enhance community resistance to wildfire damage.
Critical Mass
As of 2020, Ashland is home to approximately 21,400 residents within 6.64 square miles, creating a
population density of 3,218 people per square mile, which is over 350% higher than the national
average of ninety-one (91) people per square mile (U.S. Census Bureau, n.d.).
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In such a close-knit community, wildfire resilience depends on everyone doing their part. Many
homeowners who have worked hard to reduce their wildfire risk express frustration that their
020). They wonder why they
.
True protection comes when an entire community acts together. In the context of wildfire risk
reduction in urban areas, the concept of "herd immunity" can be analogously applied through
community-wide mitigation efforts. When a critical mass of properties within a community adopts
fire-resistant measures, the collective resistance increases, thereby reducing the overall risk of
wildfire spread and impact. Key strategies to achieve this communal protection include all the
following:
Community-Wide Home Hardening: Requiring all homeowners to implement a minimum
level of ignition-resistant building materials and designs can significantly reduce structural
ignitability. During new construction, up-to-date, well-enforced building codes ensure that
new construction incorporates more extensive safety features, contributing to the
community's overall defenses against wildfire (Insurance Institute of Business & Home Safety,
n.d.).
Defensible Space Creation: Collective efforts to maintain defensible space around properties
can impede wildfire progression. This involves the removal of flammable vegetation and the
strategic management of landscaping to create buffer zones, thereby enhancing the
community's ability to withstand wildfire events.
Integrated Land Use Planning: Incorporating wildfire risk considerations into urban planning
helps prevent or slow expansion into more vulnerable areas. Policies that discourage low-
density urban sprawl and limit growth into wildlands should be considered, along with
requirements for
Wildfire Mitigation Specialist (CWMS), to write a detailed Wildfire Safety Plan for all new
developments. By designing communities with wildfire resilience in mind, the overall
susceptibility to wildfires is reduced (C40 Knowledge Hub. (n.d.).
Community Engagement and Education: Empowering residents with knowledge and
resources fosters a culture of preparedness. Community engagement initiatives encourage
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proactive measures, such as participation in local fire prevention and preparedness
programs and adherence to safety practices, thereby enhancing communal resistance.
Collaborative Mitigation: By collaborating across multiple scales, through cooperatives,
collectives, partnerships, businesses, multi-family housing, neighborhoods, networks, clubs,
committees, schools, faith groups, volunteer organizations, and more, communities can
strengthen their collective capacity to withstand wildfire challenges together.
By adopting community-wide measures and using wildfire
The goal is to achieve
mitigation best practices and tools (Coalitions and
meaningful wildfire risk
Collaboratives, n.d.), urban areas can emulate the protective
reduction in 10 years. This
benefits of herd immunity, creating an environment where the
requires strategically
spread and impact of wildfires are significantly minimized.
mitigating risk on ~90% of
structures in the city.
Resident Support for Urgent Action
Most Ashland residents believe immediate action is necessary to
address wildfire risks. According to the 2024 CWPP online general survey, 77% of respondents
wildfire risk reduction efforts. Only 8% felt that there is sufficient time to act, and 5% believed that
current efforts are adequate and nothing more needs to change. Just one respondent opposed any
action.
The thirty-two (32)
sustained efforts to address wildfire risks. Key themes from these responses emphasize reducing
overgrowth, consistent vegetation management, and providing centralized access to resources and
information. Residents also noted the importance of balancing cost with effectiveness, improving
evacuation routes, and tailoring solutions to specific areas, particularly near the forested interface.
Ashland residents overwhelmingly recognize the urgency of wildfire risk reduction and advocate for
immediate, proactive action, with a balanced approach.
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Summary
Based on the findings articulated in this section, Ashland must break away from business as usual
and embrace a paradigm shift in its approach to wildfire risk reduction, moving from reactive
response and individual voluntary efforts, to proactive, accountable, and collective actions that
prioritize long-term resilience and shared responsibility.
The challenge statements that follow are obstacles to overcome to significantly
implementing a scalable wildfire risk reduction strategy that combines mandatory home hardening,
defensible space regulations, physical assistance, and financial incentives, ensuring 90%
compliance across all parcels. Success depends on collaboration and commitment.
A paradigm shift cannot be accomplished solely with existing city staff and resources; rather this is a
community problem that requires the whole community to rectify. City government, all major
institutions, the business community, property managers and real estate professionals, as well as
many other partners, must work together in a new business model.
Ashland needs a strategic approach designed with the best fire science and research, and support
from a multitude of community leaders and partners. This new strategy must attain verifiable results
that first responders can rely on during a wildfire emergency.
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
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Paradigm Shift Challenge Statements
Challenge PS-1: Protecting the city from wildfire requires a fundamental shift in how community
leaders and citizens collectively perceive and respond to the risk.
Challenge PS-2: Existing wildfire mitigation efforts suffer from inconsistent and inadequate
funding, making it difficult to support everyone.
Challenge PS-3:Voluntary compliance has proven insufficient, leaving the community
dangerously exposed to wildfire. Alternative strategies are needed to accelerate risk reduction
efforts.
Figure 35: Paradigm Shift Challenge Statements
Baseline Conditions
Data was collected on a parcel-by-parcel basis for mostly single-family homes in 2018; it
was not collected for the purpose of an absolute sense of wildfire preparedness. Rather, the
2018 risk baseline and the baseline in this document can only be classified as relative
rankings for establishing priorities and strategies. Ultimately, a combination of relative risk
assessment data along with on-site, explicit inspection and reinspection results will be able
to establish whether a particular property meets scientifically acceptable standards of
wildfire safety, and the degree of risk reduction accomplished.
Desired Conditions
When Ashland experiences wildfire under severe weather conditions, there is less than 10%
loss of exposed structures, minimal disruption to the economy, and no loss of life.
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Tracking Metrics
Percent by structure and type of structures meeting the equivalent standards of either the
Wildfire Prepared Home base level, NIST Hazard Mitigation Methodology (HMM), or
Community risk can be tracked by cataloging changes in overall ladder fuel levels,
aggregated neighborhood and community exposure to wildland fires, the extent of
hazardous vegetation, and areas of dense construction.
Additional metrics include the cumulative number of structures with adequate defensible
space and home hardening improvements.
Monitoring Plan
Community-level and parcel-level wildfire risk monitoring should be systematically
implemented.
At the parcel level, risk data should be verified through site visits, with changes documented
in assessment software based on completed mitigation activities.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
Paradigm Shift Initiatives
Challenge PS-1: Protecting the city from wildfire requires a fundamental shift in how
community leaders and citizens collectively perceive and respond to the risk.
PS-1.1 Maintain -10 years.
PS-1.2 Implement policy and budget adjustments to support wildfire risk reduction
for all property types in Ashland.
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PS-1.3 Host a potential partners forum in 2025 to investigate which local
organizations have a similar vision/mission and determine whether it is in all
PS-1.4 Create an organizational structure to fulfill initiatives based on existing and
needed capacity.
PS-1.5 If a suitable entity does not exist, establish one or more formal organizations
(multisector group with multiple partners-see 2020 California Fire Safe
Council Handbook).
PS-1.6 Establish an advisory board(s) to ensure that community input is regularly
considered in prioritizing and implementation.
PS-1.7 Create and annually review and update focused CWPP work plans.
Challenge PS-2: Existing wildfire mitigation efforts suffer from inconsistent and
inadequate funding, making it difficult to support everyone.
PS-2.1 Develop customized community outreach plans by housing type.
PS-2.2 Hire NGOs to educate residents by housing type and demographic.
PS-2.3 Measure education and outreach program effectiveness and adjust
strategies.
PS-2.4 Support experimental and interactive decision-making tools on the web
PS-2.5 Discourage sales of flammable landscaping plants and mulches in regional
nurseries and landscaping centers.
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PS-2.6 Collaboratively prioritize investments based on community wildfire risk
assessments.
PS-2.7 Monitor and adjust CWPP progress annually.
PS-2.8 Systematically and aggressively engage collective action networks (e.g.,
Ashland Climate Collaboratives) to accelerate wildfire risk reduction.
PS-2.9 Champion networks such as Ashland Climate Collaboratives to collectively
reduce wildfire risk within a defined space. These networks may be informal
groups, formal associations, public service organizations, partnerships, trusts,
civic clubs, business coalitions, Firewise USA® neighborhoods, or similar.
PS-2.10 Facilitate measuring and reporting of progress by all groups.
PS-2.11 Develop wildfire-resistant home-hardening training for retrofitting older
buildings.
PS-2.12 Require home-hardening contractors to be certified in fire-resistant
construction techniques.
PS-2.13 Institute a fire-resistant landscaping best practices training and worker
c
PS-2.14
that enables clients to compare and rate the contractors.
PS-2.15 Hire, train, and deploy crews for home hardening and defensible space work.
PS-2.16 Promote standardized fire-resistant landscaping in maintenance contracts.
PS-2.17 Identify incentives to encourage property owners and tenants to hire
qualified contractors and maintain properties to wildfire risk standards.
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PS-2.18 Track, advertise, and celebrate businesses and property owners who have
demonstrated achievement of wildfire safety goals.
PS-2.19 Implement tailored education and outreach solutions by housing type and
occupancy status.
PS-2.20 Build and implement a sustainable funding model that drives wildfire
mitigation, prioritizes vulnerable populations and high-risk areas, and taps
into public-private partnerships, insurance incentives, and federal/state
grants.
PS-2.21 Start or utilize an existing foundation to get streamline access to tools and
equipment and/or pay skilled workers to do wildfire risk reduction work for
those who can afford to pay and those who can't.
Challenge PS-3: Voluntary compliance has proven insufficient, leaving the
community dangerously exposed to wildfire. Alternative strategies are needed to
accelerate risk reduction efforts.
PS-3.1 Expand the Wildfire Risk Assessment Program (WRAP) to be able to
continuously perform around 1,000 strategically targeted personalized site
assessments per year tailored to the housing type and demographic
differences in the population. Assess wildfire risk based on capacity and
funding using standardized protocols for ~300 apartment buildings and ~300
mobile homes in year one of funding. Assess multiplexes of all types in year
two of funding. Assess single-family rental homes in year three.
PS-3.2 Develop business, major institution, and critical infrastructure, risk
assessment/reduction programs. Use professional assessors if warranted for
liability reasons.
PS-3.3 Draft wildfire risk reduction regulations for pre-existing structures, making it
mandatory to take certain measures within three years of notice from the
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city. Extensions may be granted in certain cases. Implementation will be
phased by priorities established by the oversight committee working with
Ashland Fire & Rescue.
PS-3.4 Develop a strategy and secure resources to enable functionally and
financially challenged property owners to meet regulations within an
established timeline.
Table 17: Paradigm Shift Initiatives
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Section 11
Codes and
Ordinances
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Section 11: Codes and Ordinances
Introduction
Codes and community planning in the City of Ashland should be aligned with the actual threat that
is present. Ashland was proactive and visionary (the first and only community in Oregon to do this)
in delineating the entire city as a wildland-urban interface (WUI) area in 2018, realizing their unique
threat from wildfire. This change led to adoption of defensible space, flammable plant prohibition,
and wildfire building codes for new construction. Codes are ubiquitous in all construction and
building upkeep, unknown to many people who visit public and private buildings with these
protections in place (fire sprinklers, kitchen hoods, fire walls, exiting, etc.). Codes are developed and
enforced in response to tragedies. In the past 20 years, tragic wildfire events have taken place in
areas around the country thought to be relatively safe from the threat of wildfire:
Coffey Park in Santa Rosa, California during the Tubbs Fire in 2017.
Talent and Phoenix, Oregon during the Almeda Fire in 2020.
Louisville and Superior, Colorado during the Marshall Fire in 2021.
Lahaina, Hawaii during the Maui Fires in 2023.
Camarillo, California during the Mountain Fire in 2024.
Altadena, California during the Eaton Fire in 2025.
These areas were not specifically designated as a high threat from wildfire, or delineated as WUI
areas, but they still burned due to nearby wildfire spreading embers into these areas and catching
structures on fire during extreme weather events. Extreme weather events are becoming more
frequent with changes in climate. Wildfire seasons are also becoming longer. As a society, it is
imperative to look at all solutions in a comprehensive approach to wildfire preparedness, prevention,
and mitigation. Residents and businesses in Ashland want to survive extreme wind-blown wildfire
with minimal impacts on continuity of life and business.
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Anecdotally, voluntary compliance works incrementally
over time, with a fraction of the population, while most
Partial community compliance, in
individuals and organizations do nothing to mitigate
the form of incomplete structure
wildfire vulnerabilities.
and parcel hardening, has very
significant impacts across the
Codes and ordinances are enacted to provide
entire community in high-density
requirements and direction to well-meaning uninformed
communities. Full community
individuals, and to those individuals who would prefer not
participation will be critical to
to voluntarily comply regardless of how unsafe it may be.
hardening existing high-density
Using public outreach with recommendations and best-
practices relies on voluntary compliance, which works for
individuals and organizations with a higher sense of social
(Maranghides et al., 2022)
responsibility, whereas requirements (code) work to
protect everyone, including less socially responsible
individuals.
The City of Ashland intends to establish new codes and standards that require compliance with best
practices in wildfire preparedness for all homes and buildings (new and existing). Ideally, existing
structures would be allowed time to mitigate wildfire hazards on their properties by structural
hardening and vegetation management through a sunset provision that allows property owners
time to comply, with the goal of 90% of structures in Ashland being compliant with IBHS Wildfire
Prepared Home standards, or an equivalent city code, within ten (10) years. The intent is to provide
financial assistance to lower-income households who will not be able to afford the necessary safety
measures. There will be pushbacks at first, but recognizing the high-density nature of Ashland, and
community and economy.
Oregon WUI Code
Senate Bill 762 (Oregon State Legislature, 2021) was created with the intent to improve wildfire
preparedness in the State of Oregon. Under Senate Bill 762, the responsibilities of the various state
agencies were as follows:
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Oregon State University (OSU):
data.
Oregon Office of State Fire Marshal (OSFM): Creates defensible space codes for high-hazard
properties in the WUI.
Department of Consumer and Building Services (DCBS)
o Building Codes Division (BCD): Adopts fire-hardening building codes for new
developments and significant updates in high-hazard WUI areas.
o Division of Financial Regulation (DFR):Assists with wildfire insurance coverage.
At the time of this writing, the Oregon Legislature is intending to withdraw the state-wide hazard map
and associated regulatory compliance. The outcome of this session will have an impact on
City of Ashland Land Use Ordinance
recommendations that are highlighted in this section which could help Ashland become more fire
resistant and fire resilient.
e City of Ashland, as well as some
outlying urban growth areas. (Ashland, 2024).
Figure 36: Aerial View of Ashland, Photo Courtesy of Ahturner
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Figure 37: Wildfire L Map (2024)
Subsection 18.3.10.100.A Requirements for Subdivisions, Performance Standards
Developments, Site Design Review or Partitions
The Fire Prevention and Control Plan in the current ordinance only provides for certain attributes to
be called out and maintained over time, with many of these being part of the work a civil engineer
would normally be required to do. Unfortunately, most engineers (and architects) do not understand
wildfire enough to plan accordingly. There is a great opportunity here to bolster the requirements for
new developments by requiring a comprehensive instead, which serves as a
catalyst for long-term maintenance and protection of the community from wildfire. It is much more
n a specific area, outside of
from City of Boise Municipal Code is below. The City of Boise WUI Code was put together and placed
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as a group of amendments in an empty chapter of the International Fire Code during the code
amendment update process.
4103.2 Wildfire Safety and Mitigation Plan. Prior to or with a submittal of a preliminary plan or
annexation, a Wildfire Safety and Mitigation Plan, with site plan, shall be prepared and
submitted to the code official for review and approved as a part of the plans required for a
permit.
4103.2.2 Content. The plan shall be based upon a site-specific, wildfire risk assessment that
includes considerations of location, topography, aspect, flammable vegetation, climatic
conditions and fire history. The plan shall also address water supply, fire department access,
structure ignition and fire-resistance factors, fire protection systems and equipment,
defensible space and vegetation management, and other information as required by the fire
code official.
4103.2.3 Maintenance. The Wildfire Safety and Mitigation Plan shall be incorporated into the
CC&R's for subdivisions to ensure long-term maintenance and adherence to these
requirements.
4103.2.4 Cost. The cost of plan preparation and review shall be the responsibility of the
applicant.
4103.2.5 Plan Retention. The plan shall be retained by the code official.
4103.2.6 Qualifications. The plan shall be prepared by a special expert (e.g. wildfire mitigation
specialist) or other person demonstrating competence and relevant experience or training.
The preparer shall be acceptable and approved by the fire code official.
There is a distinct benefit that a Wildfire Safety Plan is written by someone who understands the
nuances of wildfire, which most architects and engineers do not. Secondly, having the plan
incorporated into the CC&Rs requires that the HOA Design Review Committee or Architectural Review
Committee maintain the provisions of the plan over time, instead of relying on capacity-limited
code enforcement personnel for continued enforcement.
Subsection 18.3.10.100.B.2.d.i (exception to 0 -free area)
Advisor, in consultation with the Fire Code Official, has determined the portion of the
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structure adjoining the combustible material is constructed with ignition-resistant building
This exception is problematic. Ignition-resistant is not considered noncombustible and even
noncombustible-sided structures (e.g., cementous siding, stucco, etc.) have openings under the sill
where flames could get to the wood sheathing underneath. It is highly recommended to amend the
ordinance to remove this exception.
Subsection 18.3.10.100.B.2.n (waiver of fuel modification area)
18.3.10.100.B.2 may be
reduced or waived when approved by the Staff Advisor in consultation with the Fire Code
Official, provided it is demonstrated that the fire risk has been reasonably reduced such as
in cases where ignition-resistant materials and construction methods, or vegetation type
n from exterior wildfire
The same principles apply for this subsection. It makes sense to create a sense of certainty in
these situations by not allowing these subjective exceptions. Otherwise, officials may end up
relying on untrained personnel to make the determination for this exception, which is unwise.
It is highly recommended to amend the ordinance to remove this exception.
Subsection 18.3.10.100.B.3 Roofing
-year period,
If
Subsection 18.3.10.100.B.4 Fencing
Recent research by the National Institute of Standards and Technology (NIST) has shown that fire
spreads from combustible (e.g., wood and vinyl) fencing to structures. Based on the location and
configuration of the fencing they have prescribed recommendations in the NIST Hazard Mitigation
Methodology (HMM). Table A recommends that any combustible fencing attached directly to a
structure should have a minimum eight-foot () separation between the fence and the structure.
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However, most fences also turn and run parallel to the side of the structure. Table B prescribes a ten
foot () minimum fuel separation distance (MFSD) from any combustible fence section that runs
parallel to the structure, for single fences. For double fences, they prescribe a MFSD of twenty feet
() because of the increased fuel and heat release rates from double parallel fences (Maranghides
et al., 2022).
To simplify matters, the ordinance could be amended to preclude the use of any single combustible
fencing within ten feet () of any structure and preclude the use of any double combustible fencing
within twenty feet () of a structure. This would apply to new construction and fence replacements
only. However, additional language with a sunset clause could be added for existing fences (e.g.,
existing combustible fence sections within ten feet () of a habitable structure shall be replaced
with noncombustible fence sections by 2030.)
The same requirements could also be adopted for other occupancy types, to include businesses,
schools, etc.
Subsection 18.3.10.100.D.1.e (reduction of fuel modification area)
-resistant
materials and construction methods that function to provide the structure with reduced
exterior wildfire
Using this exception is a slippery slope and could expose the City of Ashland to increased liability. As
previously mentioned, even noncombustible-sided structures have vulnerabilities that many people
are unaware of. Additionally, plate glass windows still fracture around 180°F and tempered glass
windows fracture around 630°F, which are relatively low temperatures (NFPA ASIP, 2023 Update). A
fractured window allows embers and/or direct flames to get inside the structure.
It is recommended to remove this exception or use it only when the shape or configuration of a
unequal and imperfect tradeoffs to make the structure safer (e.g., retaining walls, under eave
sprinklers, interior sprinklers, etc.).
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Subsection 18.4.4.060.B.8, Wildfire Lands Overlay
To allow exceptions to minimum fuel separation distances by using the exception in subsection
18.4.4.060.B.8.d, it would be necessary to employ all the structure hardening requirements in Table D
of the NIST HMM (Figure 38). It would be much easier to install noncombustible fencing as prescribed,
or to replace combustible fencing sections, than to employ all of the necessary structural hardening
required to protect the structure. MFSDs for
combustible fencing.
Figure 38: Maranghides et al., HMM Table D (2022), Courtesy of NIST
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Ashland Municipal Code
It is highly recommended not to wait for new consensus codes to come out before creating interim
amendments that meet current knowledge in fire science for wildfire. New findings in fire science are
evolving much quicker than the consensus codes, which do not reflect current best practices related
to wildfire-prone areas. Some thoughts, considerations, and recommendations for the Ashland
Municipal Code are as follows:
AMC 16.12.080.F, Independent Consultants Retained by Fire Chief
Regarding this section of code, this is a proactive idea, which is not commonly seen in code
amendments. It is highly recommended that Ashland take advantage and utilize this provision when
necessary to assist with AF&Rs limited capacity.
General Code Recommendations
City of Ashland wildland-urban interface and building ordinances should be updated to reflect more
modern and science-based requirements, similar to comments provided in the previous section.
There are numerous provisions which should be either included in both the body of the ordinance
and this specific section or added as an amendment to this section. In addition, standard separation
distance (SSD) should also be considered, along with enhanced defensible space requirements.
Zone 0
Additionally, a zero-to-five-foot (0-free, noncombustible zone should be added to these
requirements.
Setbacks
Setbacks to natural open space areas should be increased from thirtyfeet (30 to a minimum of
fifty feet to meet best practices and HMM recommendations.
Multifamily Housing
Consider creating an ordinance requiring owners of multi-family housing complexes, as well as
owners and/or property managers of single-family residential rentals to structurally harden and
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employ vegetation management as necessary, with a sunset provision to allow them time to
comply.
Manufactured Homes
Consider noncombustible or Class A ignition-resistant decking and skirting requirements.
Accessory Dwelling Units
Consider adding language to require a structure separation distance (SSD), calculated from HMM
tables, from the primary dwelling to any accessory dwelling, and a requirement for structural
hardening. Accessory dwelling units should be constructed to the same standard as the primary
dwelling (e.g., IR1 from IWUIC) and should be required to follow the same defensible space standards
as the primary dwelling.
Revise the Prohibited Flammable Plants List
Update the list using the best available science to address plant placement, spacing, maintenance,
and species selection. Broaden the municipal code to cover highly flammable evergreen shrubs,
vines, and ornamental grasses. To improve compliance with Oregon noxious weed prohibitions and
align with expert recommendations, adopt a clearer, more enforceable language to code and
ordinance restrictions.
Plant and Tree Spacing
Plants should be set up in a zone concept, with either no plants or short-stature and highly fire-
resistant plants (e.g., succulents) within the 0-resistant species spaced
appropriately in the 5-resistant and some non-fire-resistant species within
the 3039; see NFPA Firewise USA® website for additional information).
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Figure 39: Example of Tree Spacing, by Pacific Tree Preservation
Ignition Source Control
Ignition source control measures from the International Wildland-Urban Interface Code(IWUIC)
should be considered for adoption as code amendments to help prevent human-caused fires from
occurring.
HOA CC&Rs
A majority of CC&Rs lack robust mitigation measures, and language related to emergency egress
(evacuation). Adding language to CC&Rs to provide for increased safety from wildfire is necessary.
This is much easier to do at the front end of a development, rather than years later vying for a
majority or supermajority vote. Enforcement of CC&Rs and community rules, related to wildfire,
should be emphasized year-round. Mitigation and continual maintenance are the key to a much
safer community.
Minimalistic CC&Rs are sometimes desirable but lack the necessary requirements for real
community safety from wildfire. Added language could include science-based considerations such
as setback distance from other structures, setbacks from slopes, ignition-resistant design,
separation of combustible fences from structures, restrictions for solid-fuel-fired appliances (e.g.,
portable outdoor fireplaces),etc.
CC&Rs should be reviewed by the current board and members, to address the need for more robust
structural hardening and mitigation measures on and around properties in these communities. A
certified city wildfire risk reduction specialist should review and approve relevant CC&Rs.
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ICC International Wildland-Urban Interface Code
The International Code Council (ICC) provides consensus-based codes on a normal code cycle of
three (3) years. The most recent version of the International Wildland-Urban Interface Code (IWUIC)
is the 2024 IWUIC, which has pertinent updates and clarification on roof structures and ventilation
openings. However, when trying to determine the actual relative hazard for a particular area it seems
to be lacking. The IWUIC Fire Hazard Severity classification is based on the predominant fuel model in
open space areas, critical fire weather frequency, and percentage of slope (ICC IWUIC, 2024). It does
not include structures as fuel and does not include community attributes such as age and density of
development (existing or new). Because of the nature of creating consensus codes, it does not
match current research in fire-science and does not require a minimum separation distance for
fences from structures. It is recommended that local fire code officials be in tune with current
research findings in the field of wildfire heat transmission as it relates to structures andcreate
relevant code amendments to that end.
NIST Hazard Mitigation Methodology (HMM)
Further highlighting the need for purposefully thought out code amendments is the NIST Hazard
Mitigation Methodology (HMM), which was created by the National Institute of Standards and
Technology (NIST) in collaboration with the California Department of Forestry and Fire Protection
(CAL FIRE) and the Insurance Institute for Business & Home Safety (IBHS) after thorough
investigations of wildland fire disasters that resulted in significant structural losses (Maranghides et
al., 2022). These fires included:
The Waldo Canyon Fire in Colorado (2012), which resulted in two (2) fatalities and the
destruction of 346 structures.
The Black Forest Fire in Colorado (2013), which resulted in two (2) fatalities and the destruction
of 511 structures.
The Camp Fire in California (2018), which resulted in eighty-five (85) fatalities and the
destruction of 18,804 structures.
The Marshall Fire in Colorado (2021), which resulted in two (2) fatalities and the destruction of
1,084 structures.
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While not a code document itself, the NIST HMM provides guidance to inform the code development
process. It views structures as fuel that can contribute to further destruction within the built
environment, separate from the wildfire's direct effects. It quantifies the impact of wildfire on
structures and combustible materials to determine minimum separation distances needed to
prevent additional ignitions. The HMM considers the entire community, not just individual parcels, to
reduce ignition risks regardless of location or ownership.
The primary objectives of the HMM are to (1) protect homes and property to minimize losses, and (2)
prioritize cost-effective protection measures.
These goals are achieved by balancing mitigation efforts to reduce potential fire and ember
exposures, and by hardening structures to resist ignition. Effective mitigation involves a balance
between exposure reduction and structural hardening (Figure 40). If exposures are eliminated (as
prescribed in the HMM), no hardening is needed. Conversely, a structure hardened to extreme levels,
like a windowless concrete bunker, could survive severe exposure.
The HMM also examines the impact of fuel packages and continuity (e.g., combustible fences,
auxiliary structures, decks, vehicles, and combustible storage) and how they can transfer fire to each
other and to primary structures within a community.
Figure 40: HMM Dials Graphic, Maranghides et al. 2022
The HMM then determines the minimum separation distance from both built and vegetative fuel
packages (plant material that can act as fuels) and provides recommendations for structure
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hardening to reduce structure ignition from radiant heat, embers, and direct-flame impingement.
Structure loss from wildfire has been prevalent across the western United States over the past twenty
to thirty (2030)years. The HMM provides a science-based method to address structure ignition and
the potential subsequent loss, as well as to inform future code amendments and adoptions. Figure 41
displays a graphic of the evolution of HMM following beginning stages of early experiments and
building codes.
Figure 41: HMM Evolution Graphic, Maranghides et al. 2022
-centric and address exposures in the
-NIST HMM, 2022
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Summary
HMM provides a clear science-based understanding of the protection of structures from ember and
flame exposures. Concepts and specific components of the HMM should be included in code
amendments at the state, county and municipal level, with consideration for enforcement at the
HOA level.
Codes and standards, CC&Rs, and rules and regulations, can be modified to account for the inherent
wildfire risk to the City of Ashland. It is highly recommended to start with stakeholder meetings as an
approach to build buy-in from all stakeholders. Providing solid, science-based education and
outreach to owners and other stakeholders who may not have an in-depth understanding of wildfire
is an effective method for providing background information on the inherent risk of wildfire to the
Ashland community.
Fortunately, the City of Ashland and community are already interested in furthering their protection
from the real threat of wildfire, and these activities are not impossible to complete. It takes all the
community working together from leaders to citizens.
This document is not exhaustive and does not provide every recommendation and best practice
available to communities in wildfire-prone areas, but it provides a platform to promote wildfire
awareness and both individual and collective mitigation actions in the City of Ashland. The work that
homeowners do around their properties helps firefighting resources by allowing them to do their job
more efficiently and effectively, spending less time protecting homes and more time putting the fire
out. Homeowners are a first line of defense and can make all the difference on how a fire plays out
on the landscape. That is precisely why the HMM construct is so important to employ in wildfire-
prone communities.
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
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Code and Ordinance Challenge Statements
Challenge CO-1: Ashland Land Use Planning ordinances need updates to the best available
science-based requirements for new developments.
Challenge CO-2: Ashland Municipal Code lacks robust and current science-based requirements
for new and existing structures.
Challenge CO-3:
available to ensure compliance.
Challenge CO-4: Many HOA CC&Rs in Ashland lack wildfire risk mitigation requirements, and
some directly conflict with best practices and municipal codes.
Figure 42: Code and Ordinance Challenge Statements
Baseline Conditions
State of Oregon wildfire hazard mapping and associated requirements are in a state of flux
and not entirely reliable currently.
Associated OSFM defensible space requirements are not as comprehensive as they could or
should be.
Ashland currently has Land Use Planning Ordinances and the Ashland Municipal Code in
There is a requirement for a non-
expectation of having a professional in the field of wildfire write the plan.
There are many additional components of the Land Use Planning Ordinance which could be
bolstered.
Ashland Municipal Code is missing some key requirements to help protect and enhance the
safety of the citizens of Ashland from the real threat of wildfire.
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HOAs in Ashland have minimal requirements in CC&Rs regarding the protection of their
specific communities from wildfire.
Current codes,
related to current science-based research on wildfires and the built environment.
Desired Conditions
It is desired that codes, ordinances, and land use planning work together for the protection of
the City of Ashland from the threat of wildfire.
Tracking Metrics
Tracking metrics could include the number and year of code amendments, and the number
of CC&Rs updated. Other metrics may be determined as workplans are created.
Monitoring Plan
The monitoring plan for this is simply noting whether anything has changed.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
Code and Ordinance Initiatives
Challenge CO-1: Ashland Land Use Planning ordinances need updates to the best
available science-based requirements for new developments.
CO-1.1 Create an internal interdisciplinary Wildfire Mitigation Team (WMT) to facilitate
seamless and efficient implementation of the CWPP across city departments.
CO-1.2 Bolster wildfire resilience requirements for city development through consistent
planning and zoning.
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CO-1.3 Revise wildfire resilience codes for existing properties to maximize wildfire
resilience.
Challenge CO-2: Ashland Municipal Code lacks robust and current science-based
requirements for new and existing structures.
CO-2.1 Adopt improved science-based wildfire code amendments (may warrant hiring
a consultant).
Challenge CO-3:
available to ensure compliance.
CO-3.1 Research best practices from other self-sustaining city wildfire code and
ordinance programs.
CO-3.2 Hire a full-time wildfire risk inspector to ensure consistent and timely code
compliance.
Challenge CO-4: Many HOA CC&Rs in Ashland lack wildfire risk mitigation
requirements, and some directly conflict with best practices and municipal codes.
CO-4.1 Promote meetings and trainings for HOA Board Members, Architectural Review
Committees, and Design Review Committees to promote wildfire prevention
best practices and update CC&Rs accordingly.
CO-4.2 Encourage wildfire risk reduction champions and other knowledgeable
community members to share expertise and inspire action.
CO-4.3 Help HOAs make appropriate wildfire prepared structure and landscaping
choices for inclusion in CC&Rs.
Table 18: Code and Ordinance Initiatives
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Section 12
Landscape
Resiliency
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Section 12: Landscape Resiliency
Introduction
The Shasta, Takelma, and Athabaskan peoples with their ongoing presence and legacy of intimate
relationships between nature and people has not been forgotten, and the infusion of past and
present knowledge is welcomed to help chart a new course.
Native American communities were the original stewards of these lands, skillfully managing forests,
woodlands, and grasslands with fire and traditional ecological knowledge to sustain its health and
resilience. Building on that enduring legacy, present-day land managers have, over the past few
decades, earned a national reputation for innovative, landscape-scale forest stewardship. This
the City
of Ashland Forest Plan with thirty (30) years of project work, and fifteen (15) years of the Ashland
Forest All-Lands Resiliency (AFAR) projectto meet the challenges of rapidly changing forest health
and wildfire conditions.
approach recognizes the significant changes that have taken place in our forests due to fire
suppression and the end of indigenous burning and works to reduce overly dense forests and return
the beneficial role of mild fire. Although climate change adaptation was not the original goal, these
treatments have become critical defenses against the uncharacteristic wildfires and insect
outbreaks now reshaping forests across the western United States. With a legacy of active
stewardship and innovation, Ashland is uniquely positioned once again to leadadapting its
beloved forests to thrive in an era of unprecedented change.
Local Wildfire Environment
The current fire environment surrounding Ashland is shaped by a combination of climatic,
ecological, and human factors. Ashland is located within the Klamath-Siskiyou ecoregion, known for
its rugged terrain, mixed conifer forests, and frequent wildfire activity (USDA Forest Service, 2021). This
fire-dependent ecoregion has experienced more than a century of fire exclusion, resulting in dense
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secondary growth and atypically dense woody vegetation in forested areas (Halofsky, 2016 and
2020, Metlen et al., 2017).
The region experiences a Mediterranean climate, with hot, dry summers and cool, wet winters,
creating conditions conducive to wildfire ignition and spread (Abatzoglou & Williams, 2016).
Historically, wildfire played a crucial role in maintaining the healthof local ecosystems, with
Indigenous communities using controlled burns to manage vegetation and promote biodiversity
(Lake & Long, 2014). However, fire suppression and exclusion policies implemented in the
early 20th century have led to increased fuel loads, exacerbating the severity of wildfires in recent
decades (Hessburg et al., 2019; Halofsky et al., 2020). Additionally, changing climate conditions
characterized by rising temperatures, prolonged droughts, and altered precipitation patternshave
further intensified fire risk in the region (Westerling, 2016; Halofsky et al., 2020).
Figure 43: Large Fires from 1893-2019.
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Ashland and the surrounding Rogue Valley have witnessed a significant increase in wildfire activity,
particularly in the 21st century. Notably, the 2020 Almeda Fire devastated the nearby communities of
Talent and Phoenix, highlighting the growing threat in the region (Oregon Department of Forestry
\[ODF\], 2021).
Ecosystem Services at Risk
The Ashland Creek Municipal Watershed, and surrounding forests in adjacent watersheds, contribute
to the quality of life enjoyed by Ashland residents, along with the inherent ecosystem value apart
from its utility to humans. Much of what is now Ashland has been derived from, or currently relies on,
forest-dependent ecosystem services such as clean drinking water, outdoor recreation, aesthetic
settings, wood products, fresh air, and spiritual refuge. Forests are part and parcel of the community
and present a double-edged sword between amenities and wildfire risk to the built environment and
economy. With over 80% of the c
a literal lifeblood of this community.
Habitat is also a critical value in the Ashland Watershed, all the federal land in the watershed falls
under the designation of Late-Successional Reserve:
-Successional Reserves are identified with an objective to protect and
enhance conditions of late successional and old-growth forest ecosystems,
which serve as habitat for late-successional and old-growth forest related
(USDA Forest Service, 1994)
Wildfires near or in forested neighborhoods and wildlands are a significant and growing threat to dry
forest ecosystems and the many values they provide. Compounding the wildfire issue, climate
change is also shifting ecological niches, forcing adaptation and/or migration which many species
are unable to do in such short order. Among tree species, this has been documented in Northern
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California by Standford University zombie forest
(Stanford Report, 2023).
Tree Mortality
As documented by Bennett et al (2023), Douglas-fir die-off seen across the Rogue Valley was due in
conditions likely created by climate change. Aerial Detection Surveys (ADS) done by the Pacific USDA
Forest Service Southwest Oregon Service Center (based in Medford, OR), documented over 250,000
acres of Douglas-fir mortality, focused near valley margins and surrounding communities in
southwest Oregon from 2022 to 2024 (U.S. Forest Service, 2024).
In 2023, the Ashland City Council approved an addendum to the 2016 Ashland Forest Planthat
updated and expanded the original chapter on climate change. The addendum was utilized as a
basis for Phase One of the Ashland Forestlands Climate Change Adaptation Project; a rapid
response to unprecedented tree die-off in the lower Ashland Watershed after years of drought and
record heat. In April and May of 2024, the city was able to remove dead and dying trees on
approximately 400 acres of municipal forestlands adjacent to the community. The city, via
Timberline Helicopters, removed over 600,000 board feet of dead and dying wood and sold it to a
local mill, creating revenue to offset 40% of the project cost. Pile burning of dead and down limbs
and treetops completed Phase One in spring 2025. A subsequent phase is being planned to plant
appropriate species for aspects, elevation, and anticipated heat and drought.
The city was able to react quickly to this novel situation that posed a threat to the community and
municipal watershed. Unabated, the accumulation of dead trees on the Rogue River-Siskiyou
National Forest adjacent to homes, and at the base of the Ashland Municipal Watershed, will erode
the accomplishments, purpose and need of the Ashland Forest Resiliency (AFR) Project, and
minimize the benefits of work now complete on adjacent city-managed forestlands (see map
below).
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Figure 44: Bark Beetle-Caused Tree Mortality in the Lower Ashland
Watershed and CWPP WUI Zone Across City, USFS, and Private Lands
Figure 44 shows Tree mortality data from USDA Forest Service Aerial Detection Surveys, with the
extent of bark beetle mortality across the Ashland WUI area and into the municipal watershed. USFS
property is shaded green, with significant bark beetle mortality captured by annual Aerial Detection
Surveys (ADS) done by the local USFS Insect and Disease Service Center (City of Ashland GIS map).
Work has been completed on city-owned and many private parcels as of April 2025.
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The city envisions working with the USFS on a focused and rapid response to determine the extent
that past, present, and future tree mortality is increasing wildfire danger adjacent to the community,
and at the base of the municipal watershed. Federal land managers have options that allow for
relatively small projects to be undertaken without extensive investments in staff time and without
years of studies and reviews. The c
community members and City Council. A well-crafted, targeted project on adjacent USFS federal
land stands to garner similar support and is a high priority for community and watershed protection.
Mt. Ashland Ski Area: Physical and Economic Infrastructure at Risk
Mt. Ashland Ski Area was established in 1964 and welcomes over 100,000 skier visits in a normal year,
contributing $7.3 million to the local economy (Mt. Ashland Association, 2024). Mt. Ashland lies at the
peak of the Ashland Watershed, amid dense forests of true fir, mountain hemlock, and scattered
western white pine. Infrastructure on the mountain includes five (5) chairlifts, a surface lift, two (2)
lodges, outbuildings, and associated power, water, and sewer infrastructure. Also located on the
mountain, though not owned by the Mt. Ashland Association, are communications and broadcasting
There have been no specific, organized efforts by the Rogue River-Siskiyou National Forest or the Mt.
Ashland Association to reduce wildfire exposure to the built or natural environment on the mountain.
Though higher elevation forests at the ski area have a shorter fire season their characteristic fire
regime is that of mixed to high intensity, stand-replacing fire on infrequent intervals as compared to
low elevation (cool white fir plant association = 65-75 years and moist mountain hemlock = 100-120
years), forests that historically experienced low intensity fire at frequent intervals (dry Douglas-fir =
5-15 years) (USDA Forest Service, 2003). Though a high-intensity wildfire may be characteristic of
and its economic and recreational benefits to the community.
A critical need for the survival of the Mt. Ashland Ski Area is to create a plan that addresses wildfire
vulnerabilities, increases structural hardening and defensible space around key assets, and
manages fuel loads on the mountain and around the ski area infrastructure. Small projects to
address wildfire risk are possible under federal land use planning guidelines (Ruckriegle, 2021). Initial
discussions between the Mount Ashland Association (MAA) and Rogue River-Siskiyou National Forest
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staff regarding wildfire issues at the ski area have been productive. According to the Mt Ashland
Association, efforts are underway to earmark budgets to begin the process of mitigating risk. Making
this a CWPP priority will help efforts to secure further funding.
Adapting to a Hotter, Drier, and More Fire-Prone Future
The 2004 Ashland CWPP was written in response to the Rogue River-
solicitation of the City of Ashland to engage more broadly in an expanded vision for restoring dry
forest in the Ashland Watershed. These forests had departed from their historic composition,
structure, and function. This required the city to submit an alternative project proposal embedded in
a CWPP, meeting the letter of the 2003 Healthy Forests Restoration Act. The c
substantively adopted by the Forest Service.
The Rogue River-
protect values at risk, reduce crown fire potential and obtain
between historical increases in
forested area and density and
need was -scale, high intensity
recent rapid warming,
increasing insect mortality,
mention of climate change in AFR Project foundational
and wildfire burned areas, are
documents.
now leading to substantial
abrupt landscape alterations.
Since the AFR Record of Decision (USDA, Forest Service, 2009),
These outcomes are forcing
and now after fifteen (15) years of implementing the AFR
forest planners and managers
project on 14,000 acres of forestlands, conditions in the
to identify strategies that can
forests have changed, notably at lower elevations.
modify future outcomes that
Increasingly extreme heat and drought has led to insect
are ecologically and/or socially
outbreaks that have reached epidemic levels, with Douglas-
undesirable.
fir (DF) tree mortality measured via drone-based aerial data
(Hessburg et al,2021)
(City of Ashland, 2023). That percentage has only increased
in the past year, especially where dead and dying DF trees
have not been removed, as they had been on the majority of impacted acres owned by the city.
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Some locations have seen up to 75% die-off and smaller pockets up to near complete DF mortality; a
Douglas-fir decline spiral
Oregon State University (OSU) and the U.S. Forest Service (USFS), who utilized data for their research
from the forests surrounding Ashland and the Rogue Valley (Bennett et al, 2023).
Insect outbreaks in the mixed-conifer Sierra Nevada forests of California (State of California,
2022) and forests in the Rocky Mountains (University of Colorado, 2012) have impacted
thousands of square miles of forests.
Fuel accumulations and hotter and drier weather have led to mega-fires that have impacted
communities and disrupted critical ecosystem services (Stephens et al, 2022).
Forest loss, called type conversion, is being documented in the west (U.S. Geological Survey
\[USGS}, 2022), with shifting climate zones (Stanford University, 2023), insect outbreaks, severe
fires, and over a century of departure from historic frequent fire regimes (Hagman et al, 2021)
coinciding over vast areas like the Southern Sierras of California (Steel et al, 2023).
Recent research on forest regeneration after fires underscores the need for quick
management action to maximize the chance for desirable tree species to establish and
persist. Avoiding high severity fire that can quickly alter ecosystem function (the conditions
for forests to persist) is critical in frequent dry forests like those in the majority of the Ashland
Watershed (Davis, 2023).
-c
forestlands and adjacent private and federal land (Bennett et al, 2023).
There is more scientific certainty in the root causes of our current forest conditions, as well as
toolbox
studies and answer key questions commonly asked about forest management.
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we cannot rely on past forest conditions to provide us with blueprints for current
(Millar et al, 2007)
With a sense of urgency in recognizing the predicted and already increasing climate change
impacts to local forests, escalating community wildfire risk, and the threat to municipal drinking
water, the Ashland City Council adopted the Ashland Forest Plan Climate Change Addendum in April
of 2023. The Addendum, within the context of the 2016 Ashland Forest Plan, provides a solid
foundation for the first phase of climate adaptation projects not only on city-managed forests, but
also across adjacent USFS and private forests.
The c
between 1995 and the current day under the objective of forest restoration. Restorative work
completed to date has turned out to be the building blocks of climate change adaptation.
Promoting forest health and vigor through tree thinning, fuels reduction to minimize fire severity, and
planting of pine species better adapted to a warmer and drier climate have been ongoing for
decades and create a firmer footing than many unmanaged landscapes.
city, federal, and private lands positions the city to
respond to changing conditions with a variety of options that would not have existed otherwise. The
change from restoration (using past reference conditions) to adaptation is spelled out well in the
following excerpt from Stephens et al in 2010: While there are many important lessons to learn from
the past, we believe that we cannot rely on past forest conditions to provide us with blueprints for
future management. To respond to this uncertainty, managers will be challenged to integrate
adaptation strategies into plans in response to changing climates.
More narrowly, objectives from the 2023 Ashland Forestlands Climate Change Addendum can be
useful as guides to apply to the entire Ashland Watershed and adjacent drainages:
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Shift from the restoration paradigm that guided previous forest planning and management
to an enhanced adaptive management strategy that incorporates new science and
technology to effectively address climate change-induced forest land conditions that are
likely without historic reference.
Maintain and promote refugia conditions and stand characteristics to buffer against climate
change impacts to allow diverse habitats to persist. Develop a finer scale approach to
refugia delineation, where appropriate.
Enhance and maintain a variable mosaic of forest structure conditions and fuel loads. For
example, creating openings in the forest canopy to reduce potential crown or ground fire
intensity from continuous tree canopies or surface fuels. Growing shade intolerant and fire
tolerant species would be balanced with higher tree densities and fuel loading in other areas
such as riparian areas.
Manage to promote and maintain healthy, functional, and productive soil conditions.
Plan for increasing frequency and intensity of extreme precipitation events that could
negatively (or positively, in some cases) impact soils and aquatic resources, resulting in the
loss of ecosystem services
systems, trails, infrastructure, and other downstream assets and values.
Anticipate and proactively treat tree mortality events to reduce excessive fuel accumulations.
Additionally, implementing a rapid response for the strategic and timely removal of dead and
dying trees will reduce overall costs of treatment, enhance public safety, and contribute to
the local timber supply (only as a by-product of ecosystem management).
Mitigate the increasing impact of habitat loss on wildlife populations from wildfire, weather
pattern changes, insects and disease outbreaks, and pressures from recreational use on
National Forest lands because of climate change while considering adjacent land
ownerships.
Monitor, evaluate, and regulate recreation resource users to protect ecosystems from the
additive stressors of climate change and to protect the recreation resource itself.
An important source to consult is the U.S. Forest Service General Technical Report (GTR) PNW-GTR-
Halofsky et al.,
2022). This GTR outlines a regional approach created by a group of technical experts for all federal
lands in southwest Oregon, including the Ashland Watershed. Key takeaways include adaptation
strategies and vulnerability assessments for critical resources and species of concern.
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Further Protecting and Enhancing the Municipal Water Supply
The upper portion of the Ashland Watershed was not a priority treatment area in the AFR
Environmental Impact Statement (EIS). Though the Community Alternative in the 2004 Ashland CWPP
did advocate for a broader footprint into the upper Ashland Creek Watershed, it was ultimately
reduced (City of Ashland, 2004).
An analysis of areas treated as of 2025 in the AFR footprint as a proportion of the drinking water
c
for domestic water, shows that 33.8% of the Reeder Watershed was treated to reduce fire intensity
during the AFR project. Though significantly reducing the intensity of a wildfire coming from the lower
Ashland Watershed or adjacent watersheds, AFR treatments do not affect a large proportion of an
area critical to maintaining municipal water quality, or to protecting a key community recreational
resource in the Mt. Ashland Ski Area. A high intensity wildfire within the Reeder Watershed could still
result in sedimentation into the reservoir itself as well as the loss of critical late successional habitat,
two (2) key goals of the AFR project (U.S. Forest Service, 2009).
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Figure 45: The AFR project footprint, showing areas within the drainage to Reeder Reservoir (Reeder Watershed)
where forest thinning was completed through 2023 (light red shading). Unshaded areas in the same black
outline received no treatment.
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(Ashland.news, 2024), snowpack in the Reeder Watershed is a critical issue for the community.
2015, 2018, and 2020 (City of Ashland, 2023). An overlooked component of snowpack is forest cover.
evaporation or sublimation. In Arizona, researchers analyzed changes in forest cover due to forest
restoration treatments that removed overly dense trees. They found in areas where canopy was
reduced, more snowpack was retained, and later into the spring season, with the assumption that
would equal higher rates of groundwater recharge (Sankey et al, 2015). Similar results were found by
Sun et al (2022), among many other authors and research papers refenced by Sun. Key points from
Sun et al include:
Canopy density effect on peak snow accumulation and snowpack duration varies with winter
climates.
Canopy thinning is most effective in wet/warm winter climates for improving snowpack
duration; this applies to the Ashland Watershed.
Greatest decrease in snowpack duration under warming is anticipated for snowpack under
dense canopy in presently warm winter climates.
evaluate ecologically appropriate strategies to increase snowpack by strategically thinning and/or
burning forests where multiple objectives, such as fire management and increased water yield could
be realized. Worth further investigation is restoring fire to the landscape as a critical means of
maintaining or enhancing/expanding open meadow and glade habitats for multiple benefits to
wildlife, plant diversity, s
significant non-forested ecological feature in the upper Ashland Watershed.
Planning Frameworks: Potential Operational Delineations (PODs)
In 2019, the AFR partnership engaged with Chris Dunn, PhD of Oregon State University (OSU) and the
USFS Rocky Mountain Research Station as a component of effectiveness monitoring, funded by an
Oregon Watershed Enhancement Board (OWEB) grant. Dunn and his team engaged with the AFR
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Partnership and later the whole community leveraged the significant progress made on the ground
by AFR in creating opportunities to manage wildfire across the forest surrounding Ashland. Dunn and
colleagues brought to bear a nationally recognized planning process called Potential Operational
Delineations, or PODS:
The Potential Operational Delineations (PODs) process is a framework for cross-boundary,
collaborative, and integrative fire planning that can support place-based implementation of the
National Cohesive Wildland Fire Management Strategy. PODs are based on best available science
about fire operations and risks to communities, ecosystems, and responders. The PODs process is
holistic. It brings together local managers and stakeholders to plan for future fires using a
sophisticated science framework (Thompson et al., 2022).
The resulting report for the AFR Project, incorporating community input through workshops, outlines
the opportunities created through fuels reduction and forest restoration, potential fire control
locations, and combines values such as water source protection and community fire protection into
a framework for future landscape fire management, including using prescribed fire in the most
advantageous locations. The PODs framework could be further leveraged to build on climate
resiliency indicators as well.
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Figure 46: Combination of Data Layers and Containment Units to Create a Strategic Landscape Prioritization
(Dunn and Bailey, 2020)
Planning Frameworks: Climate-Smart Conservation
A long-term plan to help the landscape adapt to changing future conditions is a critical need. By
convening a multi-disciplinary technical team representing key interests and stakeholders, it is
possible to set the stage for another successful partnership project that stands to garner the
support, funding, and acclaim the AFR Project has achieved in 15 years of work. There are various
frameworks for planning ahead for watershed resiliency and adaptation. One useful framework that
could serve as a model is called Climate-Smart Conservation (Stein et al, 2014).
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Figure 47: Climate-Smart Conservation Cycle
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
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Landscape ResiliencyChallenge Statements
Challenge LR-1: Recent tree die-off in the lower Ashland Watershed is increasing fire danger to
the community, watershed and trails.
Challenge LR-2: Critical infrastructure and economic assets at the Mt. Ashland Ski Area are at
significant risk of wildfire.
˓˸˱˼˼˵˾˷˵ ˜ˢʽ˃ˊ The changing climate threatens the ecological integrity of the Ashland Watershed and
there is currently no plan to address this risk on federal lands as there is on city lands.
Figure 48: Landscape Resiliency Challenge Statements
Baseline Conditions
Tree mortality (primarily Douglas-fir) at lower elevations in the Ashland Watershed has been
mapped at Moderate (11-29%) by USFS Aerial Detection Surveys. City mapping has identified
areas of much higher mortality rates.
No structural hardening, defensible space, or fuels management projects have been
completed to date at the Mt. Ashland Ski Area, leaving the area at high risk of wildfire.
The vast majority (~85%90%) of the Ashland Watershed is federal land managed by the U.S.
Forest Service. The City of Ashland manages only ~1,100 acres of the ~16,000 acres (25 square
miles) of the watershed.
Previous goals of restoring historic forest conditions are now insufficient to sustain rapidly
changing ecological conditions in the watershed. No comprehensive plan for climate change
adaptation exists for federal lands in the Ashland Watershed.
Desired Conditions
Develop and implement a rapid, collaborative response with the U.S. Forest Service to address
increased wildfire risk caused by widespread lower elevation tree mortality adjacent to
Ashland and the municipal watershed, ensuring long-term protection of community, forest,
and water resources.
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Wildfire hazards and risks to high-value resources and assets at the Mt. Ashland Ski Area
have been fully mitigated by 2036.
-
being implemented to respond to uncertain future conditions.
Tracking Metrics
Can include number of acres of Douglas-fir mortality addressed on USFS land and tracked by
tons of fuel removed.
Number of structures at Mt. Ashland Ski Area with adequate defensible space and hardening
measures implemented, and number of acres of fuels reduction completed within the Mt.
Ashland Ski Area footprint.
Work with USFS partners on other tracking metrics specific to planning and adaptation
actions.
Monitoring Plan
Track progress annually on identified metrics.
Utilize existing monitoring data on city and other forestlands to inform planning and
treatments as much as possible.
Work with USFS partners to identify future monitoring needs.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
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Landscape Resiliency Initiatives
Challenge LR-1: Recent tree die-off in the lower Ashland Watershed is increasing fire
danger to the community, watershed and trails.
LR-1.1 Work with the U.S. Forest Service to map and validate the extent and severity of
Survey data and ground verification.
LR-1.2 Identify and prioritize the most urgent areas for intervention where tree mortality
is significantly increasing wildfire risk.
LR-1.3 Collaboratively develop a project plan that focuses on removing dead and dying
trees, using expedited federal authorities and small-project environmental
reviews to enable faster action.
LR-1.4 Leverage strong community and City Council support for proactive climate
adaptation to build momentum for treatment of adjacent USFS lands.
LR-1.5 Seek funding opportunities and partnerships to implement treatments, including
cost-sharing models similar to Phase One of the Ashland Forestlands Climate
Change Adaptation Project.
LR-1.6 Establish a monitoring program to track tree mortality trends and wildfire risk
reduction progress, and adjust treatment plans as necessary.
Challenge LR-2: Critical infrastructure and economic assets at the Mt. Ashland Ski Area are
at significant risk of wildfire.
LR-2.1 Assess Vulnerabilities: Conduct a wildfire risk assessment for all Mt. Ashland Ski
Area infrastructure, including lodges, lifts, communications installations, and
utilities.
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LR-2.2 Prioritize Assets: Identify and prioritize critical assets for structural hardening and
defensible space improvements based on site risk. .
LR-2.3 Develop Protection Plan: Create a wildfire mitigation plan focused on structural
hardening, defensible space, and fuel management around ski area and
communications infrastructure in conjunction with USFS and MAA partners.
LR-2.4Engage the USFS: Collaborate with the Rogue River-Siskiyou National Forest and
Mt Ashland Association to expedite small-scale fuel reduction and protection
projects under applicable federal guidelines.
LR-2.5Secure Funding: Identify and pursue federal, state, and private grant
opportunities to fund wildfire resilience improvements at Mt. Ashland.
LR-2.6Implement Fuel Reduction: Initiate fuel reduction treatments, including thinning,
pruning, and surface fuel removal, around key infrastructure and along primary
access routes as appropriate.
LR-2.7 Harden Structures: Retrofit key buildings and infrastructure with fire-resistant
materials and features to minimize ignition risk. Ensure any new construction
meets best practices for wildfire protection.
LR-2.8Establish Maintenance Protocols: Develop ongoing maintenance schedules for
defensible space, structural inspections, and fuel reduction to ensure long-term
resilience.
LR-2.9Community Engagement: Collaborate with local recreation, conservation, and
economic groups to build public support and advocacy for wildfire protection
efforts at Mt. Ashland.
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Challenge LR-3: The changing climate threatens the ecological integrity of the Ashland
Watershed and there is currently no plan to address this risk on federal lands as there is on
city lands.
LR-3.1 -
LR-3.2
Table 19: Landscape Resiliency Initiatives
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Section 13
Response and
Prevention
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Section 13: Response and Prevention
Introduction
While Native Americans historically used fire to manage the local landscape, fire suppression has
been a standard practice in Ashland since the mid-1800s. Today, proactive wildfire response and
prevention efforts are vital because Ashland is a densely developed city with a population of over
3,200 people per square mile.
This chapter begins with a brief overview of the interagency wildfire response system. The focus then
shifts to wildfire prevention in the built environment, recognizing that most modern wildfires are both
unwanted and human caused.
Wildfire Response and Mutual Aid
levels to ensure resources are available when emergencies exceed local capacity.
County and Municipal Coordination
There is a mutual/automatic aid agreement between fire departments in Jackson and Josephine
counties (Rogue Valley Fire Chiefs Association, 2010), whereas fire departments contribute
apparatus, equipment, and personnel during major emergencies such as wildfires or structure fires.
This ensures rapid resource mobilization across county lines. Local mutual aid agreements are also
in place whereas AF&R and nearby fire departments provide additional resources to one another
when needed.
State-Level Support
The Oregon Fire Mutual Aid System (OFMAS) is a statewide program, which enhances local
firefighting capacity by providing apparatus (i.e., engines), personnel, and resources through
initiatives like Response Ready Oregon. Additionally, the Oregon Department of Emergency
Management (ODEM) coordinates state resources to support counties and municipalities during
major wildfire incidents.
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Wildfire Response in Ashland
Ashland Fire & Rescue (AF&R) collaborates with local, state, and federal agencies through the Rogue
-
coordinated by fire chiefs in Jackson and Josephine counties. The Oregon Department of Forestry
and U.S. Forest Service also coordinate closely with local fire departments.
access to CAL FIRE resources if available.
Ashland Fire & Rescue has added personnel dedicated to medical response, freeing up
firefighter/paramedics for wildfire response. AF&R also has personnel that are attached to Incident
Management Teams (IMTs), which manage long-duration fires, rotating every two (2) weeks to
ensure sustained coverage.
Additionally, the Medford Air Tanker Base services air tankers and helicopters, while the Ashland
Airport serves as a helicopter base for incidents in the southern Rogue Valley.
Limitations of Fire Suppression
While fire suppression is critical and effective in controlling most fires, extreme fire weatherlike the
conditions during the 2020 Almeda Firecan overwhelm even the strongest firefighting efforts. Wind-
driven fires, such as the recent Eaton and Palisades Fires in Los Angeles, demonstrate that no
number of resources can fully contain fires under extreme conditions. Aircraft are often grounded in
strong winds and rarely operate at night, further limiting suppression efforts.
While improving firefighting capacity is essential, communities like Ashland must also prioritize
prevention and preparedness to reduce wildfire risk during extreme conditions.
Local Wildfire Prevention
Ashland Fire & Rescue has been actively involved in wildfire prevention for many years, both within
the community and in collaboration with regional agencies. Fire prevention focuses on reducing the
sources of fires, regardless of their cause.
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(City of Ashland, n.d.), which requires
.
and both are components of
.
In Ashland, common causes of fires include cigarettes, cooking fires, campfires, machinery, and
intentional acts. To reduce these risks, AF&R has implemented several fire prevention programs,
including:
Infrared drone monitoring of forested areas to detect illegal camping and potential fire starts.
Regulations on fire and spark-emitting machinery use during fire season.
Bans on backyard fire pits and appliances during High and Extreme fire danger periods.
A fireworks ban to reduce ignition risks.
Smokey Bear education campaigns in local schools.
Fire danger rating signage throughout the city to inform residents and visitors of the current
fire danger level.
These combined efforts aim to minimize the chances of wildfires starting and spreading in the
Ashland area.
The Unhoused Population
In the 2025 Point-in-Time (PIT) count study, approximately 10% of unsheltered residents were found
to be living in wooded or open spaces, which are areas highly prone to wildfire ignitions (City of
Ashland, 2025). These individuals face increased risk due to limited access to emergency alerts,
remote living locations, and potential barriers to evacuation. Hearing and vision impairments,
developmental disabilities, and mental health issues among the unhoused population further hinder
their ability to receive emergency warnings.
Oregon has one of the highest rates of homelessness in the nation, ranking third after New York and
Vermont (U.S. Department of Housing and Urban Development \[HUD\], 2023). The state also leads the
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country in unsheltered homeless youth and families, with forty-eight (48) individuals experiencing
homelessness for every 10,000 Oregon residents (HUD, 2023).
Fire starts are not uncommon among the unhoused community, which end up threatening other
members of the unhoused community, along with nearby structures and properties.
Unhoused individuals in Ashland face significant risks related to wildfire. Some of their activities pose
a risk for ignitions, and transient unhoused individuals may be unaware of local fire dangers,
camping restrictions, and wildfire safety, and are therefore more likely to unintentionally contribute
to fire starts.
They are also affected by wildfire as a vulnerable population during these events. Tragically, the first
presumed fatality in the 2020 Almeda Fire was an unidentified individual caught without warning in
g the extreme vulnerability of unhoused persons
during wildfire events.
-Ashland Resident
Education and Prevention Opportunity
Clackamas and Deschutes counties have instituted a successful education and wildfire prevention
program for the unhoused. These programs involve fire prevention personnel, medics, and law
enforcement, who visit unhoused encampments to provide safety resources. Distributed items
include:
Portable fire extinguishers
First aid kits
Emergency ponchos/warming blankets
Solar phone chargers and lanterns
Sunscreen and ChapStick
Buckets that can be filled with water to douse fires
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unhoused and transient residents cause wildfires (unintended or not) and are particularly
vulnerable to the impacts from wildfire. Proactive measures are needed to improve education, fire
prevention, and emergency preparedness.
Hazards in Non-Forested, High-Risk Areas
Historically, the probability of a catastrophic wildfire in Ashland is not from within the forested areas
alone, but from ignition and rapid fire spread originating in the grass-dominated lands adjacent to
the city. These areas, including the Bear Creek Greenway and highway corridors stretching to
Emigrant Lake, including lands that are nearly all privately owned, are highly vulnerable to human-
caused ignitions leading to a fast-moving fire under dry and windy conditions like those on the day
of the Almeda Fire.
The threat is most acute under extreme fire weather conditions driven by Foehn winds (dry,
downslope wind events that come from the east), typically occurring in late summer and early fall.
Historical examples, including the 2009 Siskiyou Fire and the devastating 2020 Almeda Fire,
demonstrate the city's critical vulnerability to fires that start under these conditions and rapidly
escalate into urban firestorms. The National Weather Service created a new category of weather
The mainrisk from these types of fires is the speed at which they spread. Driven by higher-than-
normal winds and low humidity that drive moisture from vegetation, the landscape becomes
particularly susceptible to ignition and fire spread. In light and fast burning fuels like tall grass, fire
can quickly outpace fire suppression, igniting structures that further stress firefighting resources,
leading quickly to a situation where the priority is safety of life, which means focusing efforts on
evacuation versus fire suppression. All of this played out during the Almeda Fire.
Knowing these conditions will surface in the future, a strategy needs to be developed to both
increase the likelihood of successful fire suppression and to mitigate structures so fires
hold in the urban environment, leading to a conflagration. Strategies can include creating fuel
breaks through mowing, grazing, and prescribed burning. It's important to note that the Almeda Fire
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ignitedin a mowed field, yet it spread so rapidly that fire crews were unable to contain it. Of those
three (3) methods of fuels reduction, only prescribed burning removes the fuel to the point that it
, and then for only a limited period until vegetation regrows and fuels accumulate. Pilot
projects are needed to evaluate the effectiveness of various fuels reduction methods in grassland
settings adjacent to Ashland. A strategy to create ignition resistant structures is outlined extensively
in the CWPP chapters on Paradigm Shift and Implementation.
Preventing the next catastrophic wildfire in Ashland requires a deliberate focus on the non-forested,
high-risk ignition zones to the east of Ashland. By proactively managing fuels, preventing ignitions,
hardening structures, strengthening partnerships, and enhancing emergency response, Ashland can
Siskiyou and Almeda fires, and protect the future of the community.
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
Response and Prevention Challenge Statements
Challenge RP-1: Unhoused community members face heightened wildfire risks and are also at
risk of accidentally starting fires.
Challenge RP-2:
spread in the non-forested lands surrounding the city.
Figure 49: Response and Prevention Challenge Statements
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Baseline Conditions
Unhoused individuals have not been consistently provided with fire prevention information or
tools that could help them avoid accidental fire starts. No baseline data is available on how
prepared unhoused people are to evacuate and on how best to enable them to be prepared
and protect themselves.
Causes of wildfires are tracked by AF&R and Jackson County. Most ignitions in Ashland are
human-caused. While arson fires are uncommon, accidental fires particularly those started
by unhoused persons are relatively common.
Desired Conditions
No wildfires are caused by the unhoused, 100% of the unhoused are signed up for emergency
alerts when in Jackson County, 100% of the unhoused are using best-practices and
appropriate tools to prevent accidental ignitions, and 100% of the unhoused protect
themselves in some way from wildfire smoke inhalation.
Prevent ignitions and reduce the potential for fast-moving, structure-threatening wildfires
originating in non-forested, high-risk lands within and adjacent to Ashland.
Tracking Metrics
Number of wildfires caused by the unhoused or transient populations.
Number of unhoused able to receive emergency alerts in Ashland each year.
Number of unhoused using appropriate tools (e.g., buckets) to meet essential needs.
Track treated and untreated acres of ignition-prone areas that are adjacent to the City of
Ashland and wildfire risk reduction partnerships and collaborative activities taken on these
properties.
Monitoring Plan
Track progress and report annually through partner agencies and organizations.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
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Response and Prevention Initiatives
Challenge RP-1:Unhoused community members face heightened wildfire risks and are
also at risk of accidentally starting fires.
RP-1.1 Collaboratively create a plan to develop the means to engage the unhoused to
be better prepared for the impacts of wildfire on their health and safety.
RP-1.2 Provide training and resources for everyone who has contact with the unhoused
to help them sign up for emergency alerts.
RP-1.3 Collaborate with local partners and organizations that engage with the
unhoused to design a wildfire prevention initiative based on the Clackamas and
Deschutes County model that provides items to reduce ignition risk. Find funding
to purchase materials and assemble items.
RP-1.4 Implement a coordinated outreach campaign to improve the safety and well-
being of the unhoused and deliver wildfire prevention messages and resources
to the unhoused.
RP-1.5 Collect data to document and validate efforts to engage the unhoused. Modify
initiatives based on lessons learned. Consider leveraging the annual Point-in-
Time Count program for data collection.
Challenge RP-2:
fire spread in the non-forested lands surrounding the city.
RP-2.1 Conduct a fine-scale wildfire risk assessment for the Bear Creek Greenway,
highways, and adjacent lands; map priority ignition zones near neighborhoods,
schools, critical infrastructure, and high-fuel areas.
RP-2.2 Implement strategic fuel breaks, defensible buffers, and low-flammability native
plantings along highways, the Greenway, and private lands; partner with ODOT,
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Jackson County, and private landowners to coordinate vegetation management
and debris removal.
RP-2.3 Phase in defensible space enforcement in fringe zones with education,
incentives, and support for critical private parcels through cost-share or grant-
funded programs.
RP-2.4 Collaborate with transportation agencies to reduce roadside ignition risks; install
fire-resistant barriers along high-risk corridors; enhance patrols, signage, and
public alerts during Red Flag warnings and Foehn wind events.
RP-2.5 Launch a citywide outreach campaign for adjacent private landowners;
establish wildfire resilience partnerships among the city, nonprofits, businesses,
and land managers to coordinate efforts across property lines.
RP-2.6 Conduct scenario-based drills simulating rapid wildfire spread; pre-position
suppression resources in ignition-prone zones during extreme fire weather
periods.
RP-2.7 Regularly monitor ignition-prone areas, vegetation conditions, and barrier
effectiveness; adapt strategies based on evolving risk patterns and event after-
action reviews.
Table 20: Response and Prevention Initiatives
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Section 14
Before Wildfire Strikesˊ
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Section 14: Before Wildfire Strikes: Community
Recovery Planning
reverberate throughout impacted communities for years, disrupting housing,
employment, and other aspects of social and economic infrastructure that
(Moloney et al, 2023)
This section outlines a vision and key components for an Ashland-specific Wildfire Recovery Plan. It
draws from the real-world impacts of large wildfires and the hard lessons learned by rural and
urban communities that have faced catastrophic fire events. By applying these lessons, Ashland can
take a proactive, inclusive, and well-informed approach to wildfire recovery planning before facing
such a disaster. The information gathered for this chapter came from a multitude of sources.
Introduction
The Almeda Fire, which ignited on September 8, 2020, in Ashland, devastated the neighboring
communities of Talent and Phoenix, destroying over 2,500 homes and 600 businesses (Rogue Valley
causing the displacement of 8,500 people (Oregon Department of Land Conservation and
Development, 2023). Among the hardest hit were 1,500 manufactured homes across eighteen (18)
communities, disproportionately affecting socially vulnerable populations (CASA of Oregon, 2022).
The Superintendent of the Phoenix-Talent School District reported that about 700 children (~30% of
the student population) lost their homes (Barry, 2020).
Infrastructure damage significantly slowed recovery efforts due to compromised roads, sewer, and
water systems. The Bear Creek Greenway, a key multi-use path and urban park, also suffered
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extensive damage, affecting recreational interests and the local ecosystem (Jefferson Public Radio,
2021).
Over four (4) years later, the local economy still struggles to recover, with widespread business
losses, job instability, and disrupted services, leaving many residents grappling with long-term
physical and mental health challenges.
In the aftermath of the 2020 wildfires, community-driven organizations quickly mobilized to aid
recovery. A key lesson learned was that communities with pre-established networks of organizations
were better equipped for disaster response. These networks enabled a faster, more coordinated, and
equitable recovery, enabling longer-term support for those affected.
Wildfire recovery is a long, complex process beyond rebuilding homes. Anticipating emotional
recovery needs and implementing coordinated efforts can prevent delays, revenue loss, and
prolonged disillusionment, strengthening long-term resilience. Effective recovery requires strong
community engagements before, during, and after a wildfire disaster. To be fair and equitable, the
effort requires ongoing investments in interorganizational collaboration and strategic planning to
restore essential systems and support for affected populations and businesses. Proactive measures
can significantly influence a business' ability to withstand and recover from catastrophic events.
Research Findings
Since the 1991 Oakland Hills Fire in California, extensive research and case studies have underscored
the importance of proactive wildfire recovery planning. Lessons from past wildfires highlight the
significance of community engagement and collaboration in recovery efforts. Fostering strong
interorganizational relationships before the fire are critical components of effective wildfire recovery.
Proactive measures not only aid in immediate recovery but also contribute to long-term resilience
against future wildfire events (U.S. Fire Administration, 1998).
Emotional Phases of the Recovery Process
Five (5) years after the Camp Fire in Paradise, CA, over 68% of people had not returned (First Street,
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2025). To help understand the depth of this issue, authors Zunin and Myers (2000) describe the
emotional phases of disaster recovery progressing from pre-disaster anxiety to heroic community
action, followed by a honeymoon phase of optimism, then disillusionment as challenges arise, and
finally long-term reconstruction as individuals and communities rebuild and adapt (DeWolfe, 2000)
(Figure 50).
Understanding these phases can aid in anticipating community needs and implementing
appropriate support mechanisms throughout the disaster recovery process.
Figure 50: Phases of a Disaster Graphic, Zunin and Myers in DeWolfe (2000)
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hard to find affordable housing here.
-Participant Jackson County Community Needs Assessment Participant, 2022
Fairness and Equity in the Recovery Process
Research shows that without deliberate attention to fairness and equity, community recovery efforts
can unintentionally leave behind vulnerable groups. Key dimensions include the following aspects:
Economic (e.g., housing and finance)
Social (e.g., health, education, community cohesion)
Environmental (e.g., land and infrastructure restoration)
Policy (e.g., governance and resource distribution)
A summary of issues and some recommendations to promote equitable recovery follow:
1. Disparities Across Economic, Social, Environmental, and Policy Dimensions
Economic Inequities: Lower-income households, renters, and uninsured homeowners face
greater challenges in rebuilding, often experiencing slower or incomplete recovery (Hamideh
et al., 2022; Urban Institute (aka Rumbach et al., 2023a).
Social Vulnerabilities: Access to healthcare, education, and mental health services
significantly affects recovery outcomes, particularly for elderly residents, children, and
marginalized groups (Hamideh et al., 2022; Hess et al., 2023).
Environmental Justice: Post-fire cleanup and mitigation efforts can disproportionately
impact disadvantaged communities, particularly regarding toxic debris management
(Environmental Health News \[EHN\], 2023).
Policy and Bureaucracy: Delays in government aid and complex application processes tend
to benefit wealthier, better-resourced communities while leaving smaller, rural, and
marginalized populations behind (Government Accountability Office \[GAO\], 2024; Center for
Climate and Energy Solutions \[C2ES\], 2021).
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2.Policy Recommendations to Improve Equity
Pre-Disaster Planning: Integrating equity into emergency response frameworks can mitigate
post-disaster disparities (Moloney et al., 2023).
Targeted Assistance: Prioritizing aid distribution to the most vulnerable groups ensures more
balanced recovery outcomes (FEMA, 2022; GAO, 2024).
Better Data Collection: Using geographic, demographic, and socio-economic tracking of
recovery progress can help policymakers adjust support where needed (Thomas et al., 2022).
3. Best Practices for More Equitable Recovery
Language Accessibility: Implementing comprehensive language access servicesincluding
translation of materials and provision of interpretersensures that individuals with limited
English proficiency can fully participate in recovery efforts and access essential services.
(FEMA, 2020 and 2023).
Housing and Financial Assistance: Policies such as grants for rebuilding, affordable housing
programs, and flexible aid reduce disparities in who can return and rebuild (FEMA, 2022; GAO,
2024).
Community-Centered Planning: Actively engaging marginalized residents in recovery
meetings ensures their needs are addressed (Urban Institute aka Rumbach et al., 2023a).
Streamlined Government Aid: Reducing administrative burdens, providing upfront funding,
and simplifying grant applications to help underserved communities access support (GAO,
2024).
Environmental Considerations: Fair debris removal policies and transparent communication
prevent additional harm to vulnerable neighborhoods (EHN, 2023).
Health and Education as Anchors: Prioritizing the restoration of schools and healthcare
facilities supports long-term recovery by stabilizing communities (Hamideh et al., 2022; Hess
et al., 2023).
4. Measurable Indicators Can Help Track Recovery and Equity
Housing Reconstruction Progress: Percentage of homes rebuilt or repaired post-disaster,
with a focus on income and tenure disparities (Urban Institute, 2023b).
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Displacement and Return Rates: Who can return and when, particularly comparing renters
vs. homeowners and lower-income vs. higher-income groups (Urban Institute 2023a (aka
Rumbach et al., 2023a)).
Housing Affordability Post-Fire: Tracking rent increases and home prices to determine which
survivors are priced out (Urban Institute, 2023a); or percentage of a community's population
paying in excess of 30% and 50% of their income on housing.
Insurance Coverage Adequacy:Identifying underinsurance gaps, as lower-income
households often struggle with rebuilding costs (Urban Institute, 2023b).
Restoration of Critical Services:Measuring the speed of reopening schools, healthcare
facilities, and infrastructure to assess community-wide recovery (Hamideh et al., 2022;
Federal Emergency Management Agency \[FEMA\], 2022).
Mental Health and Well-being: Tracking PTSD prevalence and access to psychological
support services (Hess et al., 2023; Moloney et al., 2023).
Public Engagement in Recovery Planning: Ensuring participation is representative of all
affected populations (Urban Institute, 2023a, -- aka Rumbach et al., 2023a).
Distribution of Recovery Funds:Monitoring how government and charitable funds are
allocated to ensure equitable support (Center for Climate and Energy Solutions \[C2ES\], 2021;
GAO, 2024).
Other Considerations
Economic Recovery
Disasters significantly impact small businesses, with nearly half (43%) failing to reopen and an
additional 29% closing within two (2) years. Preparedness plays a crucial role in recovery; businesses
with resumption plans resume operations more swiftly than those without disaster preparedness
plans. The development of resumption plans and awareness of available financial assistance after a
disaster, is vital for small business resilience (Federal Emergency Management \[FEMA\], 2018).
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Environmental Recovery
Best practices for watershed recovery can be gleaned from work done by the Rogue River
Watershed Council, Lomakatsi Restoration Project, and Jackson County in the aftermath of the
Almeda Fire along the tributaries and main stem of Bear Creek.
For the Ashland Creek Watershed, should a fire impact U.S. Forest Service lands, a Burned Area
Emergency Response (BAER) team and response protocol would be initiated by the Rogue River-
Siskiyou National Forest. The City of Ashland would follow the BAER recommendations on adjacent
municipal lands in the lower Ashland Watershed.
National Guidance and Resources
Many resources are readily available to assist with wildfire recovery and wildfire recovery
preplanning. Some of these resources are listed here.
Federal Emergency Management Agency (FEMA)
The Federal Emergency Management Agency (FEMA, 2024) offers a comprehensive resource titled
"Long-Term Community Recovery Planning Process: A Self-Help Guide," designed to assist local
stakeholders in post-disaster recovery planning. This guide provides direction for developing
strategic plans to restore and revitalize community health, social, economic, natural, and
environmental systems following a disaster. It emphasizes the importance of a flexible and unified
structure, promoting collaboration among federal, state, local, tribal, and territorial governments, as
well as private sector partners, to address the diverse needs of affected populations. The guide also
highlights the significance of integrating resilience and sustainable recovery planning to strengthen
communities against future disasters.
Fire Adapted Communities Learning Network (FAC Net)
FAC Net offers guidance on wildfire recovery planning, emphasizing the importance of proactive,
community-based strategies. Key recommendations include:
Pre-Fire Planning: FAC Net underscores the necessity of developing recovery plans before
wildfires occur. This involves engaging diverse community members to create inclusive
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strategies that address potential post-fire challenges, thereby enhancing ecological
resilience and expediting recovery efforts.
Collaborative Frameworks: The network advocates for the establishment of collaborative
groups, which unite local agencies, organizations, and residents. These partnerships facilitate
coordinated recovery actions and ensure that all community sectors are represented in
decision-making processes.
Utilization of Visual Tools:FAC Net has developed a visual tool and guide to facilitate post-
fire recovery planning.
Local Advice and Resources
Ashland is in the Rogue Valley, which has many dedicated organizations committed to making it
easier for communities to recover from disasters. A brief description is presented here.
Jackson County Community Long-Term Recovery Group (JCC LTRG)
Long-Term Recovery Groups (LTRGs) are a nationally recognized best practice recommended by the
Federal Emergency Management Agency (FEMA) for post-disaster recovery. LTRGs exist across
Oregon and the country, supporting local communities in rebuilding efforts after federally declared
disasters. When a disaster strikes, an LTRG convenes community-based organizations, government
entities, faith-based groups, developers, business owners, and others working with disaster survivors
to coordinate recovery and rebuilding. Long-term recoverythe process of restoring a community
The mission of the Jackson County Community Long-Term Recovery Group (JCC LTRG) is to assist
disaster survivors in Jackson County in recovering and rebuilding their lives. Established after the
2020 Almeda and South Obenchain fires, JCC LTRG aims to unite recovery resources with community
needs, ensuring that even the most vulnerable survivors can achieve a new sense of normalcy. The
organization used the FEMA Long-Term Community Recovery Planning Process: A Self-Help Guide
(updated in March 2025) to analyze needs and determine short- and long-term goals for
-led planning process to create a resilient Rogue Valley and carry
momentum of past recovery efforts forward into the future.
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The "Rogue Reimagined: Regional Long-Term Recovery Plan," serves as a comprehensive roadmap
for post-wildfire recovery in Jackson County. This plan emphasizes community collaboration,
integrating input from residents, state and local partners. A central feature of the plan is the
identification of twenty-one (21)recovery projects, each managed collaboratively by community
organizations and local governments, with designated project leads to ensure effective
implementation. These projects are designed to address various aspects of recovery, including
housing, infrastructure, economic revitalization, and environmental restoration, aiming to rebuild a
more resilient and connected community.
The plan also highlights the importance of learning from other disaster-affected communities,
recognizing that such initiatives can significantly improve recovery outcomes for both survivors and
the broader community. By outlining clear guidelines and actionable steps, "Rogue Reimagined"
provides a structured approach to rebuilding and reimagining the community, ensuring that
recovery efforts are both effective and equitable.
Rogue Valley Community Organizations Active in Disaster (RV COAD)
The RV COAD is a program of the Jackson County Community Long Term Recovery Group (JCC
LTRG), which coordinates with local government agencies to support an organized, collaborative
response to and recovery from disasters. JCC LTRG works in partnership with nonprofit, faith-based,
and community organizations, as well as individual volunteers, to coordinate local recovery efforts
-term recovery framework. The COAD focuses on addressing unmet needs
and advancing equitable support for fire-impacted communities across Jackson County.
Firebrand Resiliency Collective (FRC)
The FRC, a local not-for-profit, is dedicated to fostering community-driven solutions for long-term
recovery, resilience, and preparedness in the face of natural disasters. Their mission emphasizes the
importance of empowering local communities to collaboratively address and mitigate the impacts
of such events (Firebrand Resiliency Collective, n.d.). The FRC has a wealth of experience building a
wildfire recovery process from the ground up and has developed a helpful collection of documents
to advise and assist community members during the recovery process.
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This grassroots organization figured out what to do to help Almeda Fire victims through engaging
affected community members and experimentation and have shared what they learned with the
Ashland CWPP Project Team.
Rogue Food Unites
Based in Ashland, Rogue Food Unites was literally born from the ashes of the Almeda Fire. Their
mission:Rogue Food Unites (RFU) uses food to heal individuals and communities during times of
crisis. RFU coordinates with locally invested food businesses to provide fresh, nutritious, and shelf-
stable ingredients, assembled and delivered to our communities. While meeting the fundamental
human right for food, RFU strengthens local economies, fostering collaboration, preserving jobs for
residents, building resilience, and ensuring food security and sovereignty in Oregon.
RFU is looking forward to their growing role in the local emergency response and management
community. They have a physical space in Ashland near Southern Oregon University with kitchen,
refrigeration, office, and storage space that would be open to the community in a time of need.
RFU American Red
Cross and State of Oregon to improve their communications and energy independence, allowing
them to continue operations independent of the normal, everyday power and communications
grids. RFU is seeking funding to create backup power for their refrigeration units, ideally in
partnership with the neighboring Market of Choice grocery store.
RFU has a Memorandum of Understanding with the local American Red Cross to provide food for
disaster survivors. Part of a developing strategy is to increase production of freeze-dried foods from
Oregon producers that will be shelf-stable for up to twenty (20) years.
RFU is looking to supply state resources across Oregon and build regional storage centers where
freeze-dried food can be staged for distribution. A developing partner in Ashland is a newer business
called dehydrated foods. In addition to food stockpiles for
disaster response, RFU supplies meat and produce to 600 people a day for three (3) days each week
through their farmers markets and are currently the largest purchaser of produce in the Rogue
Valley.
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Aside from food, RFU is providing bilingual support for ongoing resource navigation and support for
post-2020 wildfire recovery families in Josephine, Jackson, and Klamath Counties. RFU is a willing
and eager partner in the Ashland community with the shared goal of making communities, including
Ashland, better prepared for disasters. They have a trained staff and actively solicit grant funding
and donations for their programs.
American Red Cross (ARC)
The ARC has been actively enhancing wildfire resilience in the Rogue Valley, particularly following the
Almeda Fire. In August 2023, the American Red Cross launched the Community Adaptation Program
(CAP) in Jackson County, aiming to bolster community resilience by partnering with local nonprofits.
CAP focuses on providing training, equipment, materials, volunteer support, and funding to
grassroots organizations addressing basic needs in disaster-prone areas. For instance, a grant was
awarded to Rogue Food Unites to establish an independent power system, ensuring continued food
distribution during power outages. Similarly, collaboration with Talent Maker City facilitated the
construction of over 100 beds for residents displaced by wildfires and the installation of a solar
charging station for community use. These initiatives exemplify the Red Cross's commitment to
fostering local partnerships that enhance disaster preparedness and recovery efforts in the Rogue
Valley.
By leveraging national guidance and resources, community-based strategies, and local service
organizations, Ashland is well positioned to collaboratively create an equitable and effective wildfire
recovery plan.
Preplanning Considerations
There are a multitude of preplanning considerations which will be introduced here.
Creating a Pre-Disaster Wildfire Recovery Plan
Establish clear roles, responsibilities, and actions by taking the following steps:
Agree on plan goals, objectives, desired outcomes, and content.
Assign a facilitator to bring partners, resources, and city staff together.
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Review information identified in the findings section of this chapter and other sources.
Hire a writer to sort through available information, interview local organizations and
knowledgeable individuals, and draft the plan.
Submit the plan to the public and authorities for review and approval.
Update the plan when needed (at least every five years).
Before a Wildfire (Preparedness & Capacity Building)
Build Interagency and Community Partnerships Strengthen coordination between local
government, emergency services, nonprofits, and residents.
Secure Funding and Resources in Advance Identify and apply for grants, create
emergency funds, and pre-establish aid programs.
Conduct Community Education and Training Inform residents and businesses about
preparedness, insurance, and evacuation procedures.
Enhance Infrastructure Resilience Improve fire-resistant building codes, defensible
spaces, and critical infrastructure protections.
Preplan for Re-entry -Develop clear protocols for safe return after evacuation, including
damage assessments, public communication, and support services.
During a Wildfire (Immediate Response & Resource Deployment)
Activate Emergency Coordination Centers Covered in Section 4.
Assess Immediate Damage and Needs Deploy rapid damage assessment teams to inform
response and aid distribution.
Support Evacuees and At-Risk Populations Establish temporary shelters, medical support,
and financial aid for displaced residents.
Maintain a Contractor Contact List Including mental health professionals, who will be critical
resources during the recovery process.
Begin Data Collection for Recovery Efforts Document impacts for insurance claims, federal
aid applications, and future planning.
Communicate Clearly with the Public Provide timely updates on fire progression, safety
measures, and available assistance.
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After a Wildfire (Long-Term Recovery & Resilience)
Implement Housing and Infrastructure Recovery Programs Fast-track rebuilding permits,
offer financial assistance, and prioritize affordable housing.
Provide Economic Support for Affected Businesses Offer grants, low-interest loans, and
technical support for reopening businesses.
Ensure long-term access to trauma
recovery, counseling, and community support programs.
Enhance Future Disaster Preparedness Update wildfire response and recovery plans
based on lessons learned.
Monitor and Restore the Environment Rehabilitate burned landscapes, improve watershed
protection, and invest in sustainable land management.
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
Recovery Planning Challenge Statements
Challenge RC-1: Wildfire recovery can be slow, painful, unfair, and expensive, but proactive
planning can significantly ease the process.
Challenge RC-2: Ashland lacks the capacity, personnel, and funding to effectively preplan and
deal with the devastation from a catastrophic wildfire.
Challenge RC -3: Wildfires can cause severe, lasting damage to streams and watersheds,
triggering landslides and heavy sedimentation that can impact the c
Figure 51: Recovery Planning Challenge Statements
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Baseline Conditions
Ashland has a plan and funding strategy to relocate the c
mitigate risks from wildfires, floods, landslides, and earthquakes.
Ashland's Electric Department has a plan focusing on maintaining a safe and reliable electric
system during emergencies.
Jackson County updated its Multi-Jurisdictional Natural Hazard Mitigation Plan (NHMP) in
2024, which will be effective until February 2029. The plan identifies critical infrastructure
countywide.
Oregon Housing and Community Services (OHCS) launched the ReOregon program after the
2020 wildfires. This initiative provides financial assistance for rebuilding housing, repairing
infrastructure, and revitalizing local economies in affected areas.
The RV COAD acts as the Jackson and Josephine Counties coordinating organization with
local government agencies toward an organized, collaborative response to and recovery
from disaster by NGO, faith-based, community organizations and individuals. The Ashland
Community Emergency Response Team (CERT) program educates residents about disaster
preparedness and trains them in basic response skills, including fire safety, light search and
rescue, team organization, and medical operations.
Desired Conditions
Creation of an Ashland Wildfire Recovery Preplan which clearly addresses community needs
before, during and after a wildfire; identifies what needs to be done immediately after the fire
(0-30 days)including an evacuation re-entry plan short-term (1-6 months), and long-term
(6+ months); engages partners and citizens; prescribes activities that are fair and equitable,
institutions; draws heavily on local experience, research studies, and best practices; and
identifies available funds to implement the plan and track identified metrics.
Tracking Metrics
A current wildfire recovery plan is available.
appendices) at low risk
because of proactive risk reduction actions taken.
Restoration of services - measure the time taken to restore power, water, schools, parks, and
healthcare.
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School closed days, reopening provisions, and re-enrollment rates.
Public engagement in recovery planning.
Housing losses and reconstruction in progress.
Displacement and return rates.
Housing affordability post-fire.
Insurance coverage adequacy.
Distribution of recovery funds.
Monitoring Plan
The plan should identify how the above metrics will be monitored and include demographic
indicators to identify recovery gaps and inform policies to ensure no demographic group is
left behind.
Progress should be reported on the CWPP dashboard.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
Recovery Planning Initiatives
Challenge RC-1: Wildfire recovery can be slow, painful, unfair, and expensive, but proactive
planning can significantly ease the process.
RC-1.1 Collaboratively draft an inclusive Pre-Disaster Wildfire Recovery Plan by
leveraging partners, mining information from this CWPP and local surveys, and
integrating lessons learned from other communities.
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Challenge RC-2: Ashland lacks the capacity, personnel, and funding to effectively preplan
and deal with the devastation from a catastrophic wildfire.
RC-2.1 Survey all institutions and businesses that operate in Ashland to develop an
inventory of who has adequate emergency operations and or business
resumption plans.
RC-2.2In anticipation of a major reduction in affordable housing, convene a working
group to look at the existing baseline and develop and implement a proactive
plan to address the potential for loss of even more affordable housing.
RC-2.3Draft an Ashland Business Recovery Plan based on best practices adopted by
other communities.
RC-2.4 Prepare businesses to support wildfire recovery focusing on displaced
household needs.
RC-2.5 Discuss and develop joint plans and funding strategies with non-governmental
organizations (NGOs) for disaster response.
Challenge RC-3: Wildfires can cause severe, lasting damage to streams and watersheds,
triggering landslides and heavy sedimentation that can impact the c
supply.
RC-3.1 Preplan Burned Area Emergency Response with partners to enable rapid
landslide and erosion mitigation after wildfire
Table 21: Recovery Planning Initiatives
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Section 15
Implementation
Blueprint
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Section 15: Implementation Blueprint
Introduction
To protect Ashland from wildfire devastation, the community must become a fuel breaknot a fuel
source. By resisting ember attacks and slowing the spread of fire, our homes, businesses, and
surrounding landscapes can help interrupt wildfire advancement and improve survival outcomes.
We must recognize that our communities were developed in a climate and
environment that no longer exist. We have the tools and knowledge to reduce
community wildfire risks. But we must address the profound and deeply rooted
misalignment of political and social expectations regarding what it means to live
with wildfire. Now is the time to invest in long-term, economically efficient
solutions, rather than short-term, risk-averse tactics. We have to live with
(Calkin, et al., 2023)
Achieving this transformation requires a clear blueprint for action, which is outlined in this final
(5) overarching
goals reiterated in this section are entirely attainable. Yes, it will take individual and collective effort,
whether we can succeed, but how quickly and effectively we can act.
To guide the way, this plan identifies many challenges, describes current and desired conditions, and
proposes a comprehensive suite of activities (called initiatives) designed to overcome obstacles
and drive real change.
This blueprint offers a path forward. It offers opportunities to share the workload and coordinate
action. The blueprint can be regularly reviewed and adapted as needed to stay focused, flexible, and
accountable.
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Success will require more than just a good plan. The City of Ashland alone does not have the
capacity to implement this CWPP. Meaningful progress
depends on four critical ingredients:
Strong community buy-in
A coordinating body to facilitate collaborative
implementation
A trained workforce
Substantial, sustained funding
This is more than a plan,
resilience, and a promise to future generations that we
chose to protect and preserve Ashland.
Figure 52: Photo Courtesy of Charrisse Sydoriak
Ashland has the experience, vision, and proven ability to meet tough challenges. A powerful example
is the c-standing commitment to wildfire risk reduction and forest stewardship. In 2013,
Ashland added a small fee to all water bills to create a dedicated local funding source. Over the next
decade, this modest investmentabout $1.2 millionunlocked more than $33 million in federal, state,
and private funding. It enabled the city and AFR Project partners to meet critical cost-share
requirements and build strong partnerships with the U.S. Forest Service, dramatically advancing
forest resiliency and fuels reduction work. A similar local investment strategy today would empower
Ashland to implement the bold initiatives outlined in this CWPPand protect our community for
generations to come. We co-created a new model of forest stewardship, now we need to change
how communities prepare for wildfire.
Blueprint for Action
it will require
broad, sustained community involvement. Each household, business, organization, and institution
Because this task is
complex, creating a clear action plan is not simple. To help explain it, we use a familiar analogy:
building a home.
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The Five Goals listed below are the foundation of this "home." Each goal acts like a pillar, helping hold
up the entire structure. Attached to each pillar are Key Results high-level objectives that show
what needs to happen to make the structure strong and complete. Think of them as the major
features of the home that allow the whole community to exist safely under one roof.
Challenges are like the obstacles and limitations we have to work around when designing a
complex house. In this CWPP, about 40 challenges have been identified, meaning our "home" must
be large, adaptable, and thoughtfully designed. Each challenge has been assigned a code to
facilitate tracking. The table below should facilitate moving quickly between plan sections to find
challenge categories and initiatives of interest.
Navigation Guide
Section Challenge ID Section Challenge ID
Community Risk CR Paradigm Shift PS
Health and Safety HS Codes & OrdinancesCO
Residential Risk RR Landscape Resilience LR
RE Response & Prevention RP
Socially Vulnerable Wildfire Recovery
SV RC
People Planning
Insurance Crisis IN Implementation IM
Economic Stability ES
Table 22: Blueprint Navigation Guide
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Initiatives (or action steps) are similar to detailed construction drawings; the blueprint we use to
turn our vision into reality. Before building, we must assess the site, gather resources, and assemble
a skilled work crew. As construction moves forward, we can expect to encounter setbacks and make
discoveries that necessitate adjustments.
Every initiative is nested under a challenge statement and has an assigned number. For a complete
list of initiatives, refer to the appendices.
Our Goals
Inspire and mobilize the Ashland community through trust, shared leadership, and open
dialogue to achieve 90% risk reduction in 10 years.
to wildfire through data-informed
strategic planning and risk assessments. Monitor and report progress.
Revise municipal codes to align with the 90% risk reduction goal by integrating clear compliance
timelines and financial assistance for eligible populations.
Establish a reliable city funding mechanism and build core capacity to partner, secure, manage,
and match essential risk reduction resources.
Secure an average of $8 million annually for 10 years to enable sustainable plan
implementation.
Figure 53: Goals
Key Results Desired for Each Goal (Framework)
The key results and action steps that follow are a call for collective action. By working together, we
can protect lives, homes, the local economy, and the natural and cultural resources that define
Ashland.
All actions identified should be accomplished in a manner that is equitable and clear to most
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retrofitting their storefront, or a neighborhood organizing a cleanup day, each step contributes to a
safer Ashland. These efforts will be tracked, evaluated, and celebratedensuring we maintain
momentum and adjust strategies as needed to stay on course.
Goal 1: Stronger Together, Safer Forever
Inspire and mobilize the Ashland community through trust, shared leadership, and open dialogue to
achieve 90% risk reduction in ten (10) years.
Key Results (Measurable Objectives) Challenges When Cost
Leadership: City Council approves the CWPP and PS-1, 2 & 3 FY26- $
establishes base level funding to sustainably implement. FY36
Public Engagement: Based on survey data, 90% of PS-1, 2 & 3; FY26- $
residents and business in Ashland understand the need RR-1, RE-2; FY36
for action; at least 50% are taking action by 2030; and SV-1 & 2
75% by 2036.
Communications: Develop a CWPP progress tracking CR-1; RR-1; FY26 $
platform to inspire and motivate the community. SV-1
Partners: Leverage diverse partnerships to enable RR-4; PS-1, 2 FY26 & $
effective outreach and risk reduction. & 3 ongoing
Table 23: Key Results Goal 1
Goal 2: Strengthen What Matters, Track What Counts
against wildfire through data-informed
strategic planning and risk assessments. Monitor progress.
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Key Results (Measurable Objectives) Challenges When Cost
Assess Risks: Periodically reassess wildfire hazards and CR-1 FY26 $
risks across space and time.
Scoring HVRAs: Evaluate wildfire potential for all HVRAs, CR-4; PS-1, 2 FY26 $
populate the HVRA table, and document scoring & 3; IM-1
methods.
Strategize: Develop a risk reduction strategy based on CR-1 & 4, IM-FY26 $
HVRA scores, taking into account fire behavior. 1
Prioritize: Assess the extent of high-risk non-forest CR-1 & 4; IM-FY26$
wildlands that need to be treated. 1 FY27
Report Changes: Build a system to monitor, analyze, and All Ongoing $$
publicly share wildfire risk reduction progress.
Table 24: Key Results Goal 2
Goal 3: Smart Standards, Big Results
Revise municipal codes to align with best practices to achieve the 90% risk reduction goal.
Key Results (Measurable Objectives) Challenges When Cost
Prevent Ignitions: Use education and tools to minimize PR-1 Ongoing $
unhoused person-caused ignitions.
County-Wildland Hazards: Engage Jackson County to PR-2 FY26-$$
promote coordinated non-forested wildlands risk FY36
reduction within 10 miles of the city.
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Pass Improved Wildfire Mitigation Codes: Adopt PS-1; RR-5, FY27 $
necessary and enforceable vegetation management CO-3,4
and structural hardening codes.
Inspection Capacity: Build inspection capacity to enable PS-1; RR-5; FY26 $$
timely and consistent application of regulations. CO-3
Phasing: Phase in regulations, allowing ~3 years for RR-5; CO-1, FY26$$
owners to comply, prioritizing compliance for 2, 3, & 4 FY29
strategically important areas.
Early Adoption: Promote voluntary compliance with IBHS CO-3 & IN-1 Ongoing $
Wildfire Prepared Home standards and connect to
insurance crisis.
Revise HOA CC&Rs: to align with wildfire safety best CO-4 FY26-$
practices by 2030. FY30
Implement: Establish clear administrative compliance CR-1; IM-1 FY27$$$
timelines. FY30
Support Options: Develop financial assistance PS-2; RR-2 & Ongoing $$$
opportunities for eligible populations. 3; R-1; SV-1,
2, & 3
Monitor Effectiveness: Adapt regulations based on PS-1, 2, & 3; Ongoing $
feedback, compliance tracking, and evolving risk. RR-5; CO-1,
2, 3, & 4
Table 25: Key Results Goal 3
Goal 4: Strengthen Our Core, Fund the Mission
Establish a reliable city funding mechanism and build core capacity to partner, secure, manage, and
match resources essential for advancing wildfire risk reduction.
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Key Results (Measurable Objectives) Challenges When Cost
Appropriate Funding: Adopt an appropriate wildfire risk IM-2; LR-1, 2, FY26 $$$
reduction fee that would provide for existing staffing, & 3
ongoing forest stewardship, and base funding for CWPP
implementation.
City Inspector: Fund a wildfire mitigation inspector to CO-3 FY26 $$
enforce risk reduction regulations.
Workload Management: Establish a fiscally sponsored PS-1, 2 & 3; FY26-$$$
collaborative or independent NGO to share operational IM-1, 2 & 3FY36
responsibility with the city to exponentially improve
capacity.
Matching $: Maximize matching dollars to meet funding CR-4; PS-2 FY26-$
cost-share requirements. FY36
Donations: Create or align with existing charitable PS-2 FY26-$
foundations to accept donations for wildfire risk FY36
reduction projects.
External Grants: Continuously apply for and manage IM-1, 2, & 3 FY26-$$
federal and state hazard mitigation grants. FY36
Table 26: Key Results Goal 4
Goal 5: Meaningful Work, Massive Impact
Secure an average of $8 million annually for 10 years to enable sustainable plan implementation.
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Key Results (Measurable Objectives) Challenges When Cost
Electrical System: Implement high-priority safety CR-2 FY26-30 $$$
upgrades for wildfire resilience by FY30.
Water Quality/Supply: Identify and address CR-3 FY26-28 $$
Ashland's water system vulnerabilities.
Workforce Training: Develop a workforce training RR-5, PS-2 & 3 FY26 & $
program and implement through a collaborative Ongoing
partnership.
Work Crews: Hire, train, and deploy wildfire risk PS-2 & 3, IM-1 FY26 & $$
reduction work crews for hardening and vegetation Ongoing
fuels management.
Evacuation: Implement tailored evacuation HS-1, 2; RE-1; SV-2 FY26 & $
preparedness strategies for all residents, workers, Ongoing
and visitors.
Public Health: Implement smoke mitigation HS-3, SV-1 & 2, ES-Ongoing $
strategies for residents, workers, businesses, and 1
visitors.
Residential: Fund and implement residential RR-1, 2, 3, 4, 5; R-1, FY26$$$$
engagement, residential structure hardening, and 2, 3; SV-1, 2, 3, PS-1, FY36
defensible space initiatives. 2 & 3; IM-1, 2, & 3
Renter Preparedness: Implement targeted wildfire R-1; 2, & 3; IN-2; FY26$$
risk reduction programs for rental properties. PS-2 & 3 FY36
SVP Home Risk Reduction: Deliver wildfire risk SV-1, 2, 3; IN 1, 2, & FY26$$
reduction support for socially vulnerable 3; PS-2 & 3 FY36
populations.
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Landscape Resilience: Implement ongoing LR 1, 2, & 3 FY26$$
maintenance through prescribed burning while FY36
addressing tree mortality issues on federal lands in
the c
Flexibility: Maintain some flexible funding to address PS-2 & 3; IM-1 FY26$
emerging wildfire risk reduction needs. FY36
Table 27: Key Results Goal 5
The structured approach outlined in this section provides a blueprint for sustainable implementation
Challenges
(in bold) for
tracking purposes. Baseline and desired conditions are identified to establish a foundation for action.
Tracking metrics and proposed monitoring methods are listed as well.
Implementation Challenge Statements
Challenge IM-1:
Challenge IM-2: Implementation requires city funding and resources as a baseline and to meet
required matching dollars for external grants.
Challenge IM-3: To be able to attract and administer significant funding we need dedicated city
leadership, staff, and willing and able project partners.
Figure 54: Implementation Plan Challenge Statements
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Baseline Conditions
The local, state, and federal fund sources listed in the appendices provide several
opportunities to fund wildfire mitigation initiatives. However, the availability of external
funding is shrinking due to changing priorities at all levels of government and most sources
require at least some degree of matching support. The ability to secure and administer
funding requires a dedicated commitment of administrative time and resources.
Two (2) City of Ashland wildfire mitigation staff are funded by a water meter fee. Since that
fee was set ten (10) years ago and program costs have substantially increased, generated
revenue is barely sufficient to pay the salaries of the Forestry Officer and Fire-Adapted
Community Coordinator positions. These positions are critical to shepherd work outlined in
the CWPP and to meet match requirements for federal grants.
Financial assistance usually requires at least a 25% contribution (money or labor) by the
beneficiary (including city government, but not always), though exceptions may be made
based on fund source and income status.
The City of Ashland has experience serving as the statutory partner to manage large grants
from external funding sources and distribute funds to partners.
Implementation of this CWPP cannot be accomplished with only city staff. A new approach is
needed that leans heavily on community and partner capacity to engage and commit time
and resources such as ACCESS, Workforce Oregon, the Ashland Chamber of Commerce,
American Red Cross, Firebrand Resiliency Collective, Ashland Climate Collective, Jackson
County COAD, local contractors, and many, many more.
Desired Conditions
Prevent catastrophic wildfire losses by reducing risk on 90% of vulnerable structures by 2036
protecting lives, homes, and what we value most.
-informed
strategic planning and risk assessments. Monitor progress.
Revise municipal codes to align with the 90% risk reduction goal by integrating clear
compliance timelines and financial assistance for eligible populations.
Establish a reliable city funding mechanism and build core capacity to partner, secure,
manage, and match risk reduction funding.
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Secure an average of $8 million annually for ten (10) years to support wildfire risk
assessments, implement inclusive community engagement initiatives, and fund building and
infrastructure hardening and defensible space work.
Tracking Metrics
Progress toward 90% risk reduction-annual assessment of defensible space, structure
hardening accomplished.
Revenue generated by local funding mechanisms (e.g., water meter fee adjustment, new
revenue sources).
Number of workers trained and deployed through grants or partnerships.
Workforce training effectiveness.
% of new code updates adopted and compliance timelines initiated.
Evaluate enforcement and compliance with updated codes.
Development and public launch of a CWPP Implementation Dashboard.
Monitoring Plan
Will be developed for the tracking metrics.
Frequency of data collection and reporting is dependent on which initiatives get funded.
Initiatives
Initiatives have been proposed for each identified challenge and are listed below, as well as in a
comprehensive Initiatives Table in the appendices. Implementation responsibilities, potential
partners, and estimated project costs will be addressed as detailed work plans are created and
projects receive funding.
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Implementation Initiatives
Challenge IM-1:
IM-1.1 Complete wildfire risk assessments on high-value resources and assets.
IM-1.2 Develop a strategy for wildfire risk reduction for socially vulnerable populations.
IM-1.3 Identify revenue sources within the community that can be used to attract
external funding to implement the CWPP.
IM-1.4
IM-1.5 Create or co-opt an existing charitable, non-profit foundation to receive
donated funds and resources for wildfire risk reduction projects.
IM-1.6 Solicit and manage external funding to hire, train, certify, and contract with risk
reduction work crews to do prescribed structural hardening and code compliant
fuels clearing.
Challenge IM-2: Implementation requires city funding and resources as a baseline and to
meet required matching dollars for external grants.
IM-2.1 Adopt a city fee structure that sustainably funds ongoing forest resiliency and
newly outlined CWPP wildfire risk reduction priorities.
Challenge IM-3: To be able to attract and administer significant funding we need
dedicated city leadership, staff, and willing and able project partners.
IM-3.1 Create a stable revenue source for CWPP implementation management.
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IM-3.2 Apply for Federal and State Assistance grants that offer financial support for
hazard mitigation. Continuously collaborate with private, local, state, and federal
entities to solicit and administer funding.
IM-3.3 Monitor and report on plan implementation progress annually. Maintain real-
time assessed property data to support transparency, citizen engagement,
municipal code enforcement, and risk reduction progress on the CWPP
dashboard.
Table 28: Implementation Initiatives
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Closing Thoughts
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Closing Thoughts
Commitment. This one word sums up the 2025 City of Ashland Community Wildfire Protection Plan
(CWPP) process. The CWPP is a synthesis of countless hours of work, both volunteer and paid, paired
with detailed research, expertise, data crunching, and public outreach to meet the requirements of
the Healthy Forests Restoration Act (HFRA) for a comprehensive community-based CWPP.
Writers of the CWPP update applaud the City of Ashland CWPP Management Advisory Committee for
their insight and deference to creating a CWPP that strives to account for everyone in the
community. Great lengths were taken to include observational comments from the community, and
both quantitative and qualitative data were gathered from members comprising socially vulnerable
populations, rental property owners and managers, homeowners and business owners, as well as
other members of the community. To go to this length is unusual in CWPP processes, although it
should be the norm, and the City of Ashland will now be seen as a pioneer in this area.
Best-practices in wildfire preparedness and mitigation were brought into this process, along with
incorporating the latest technology in high-resolution LiDAR imagery and fire modeling.
The City of Ashland has a very high risk of wildfire higher than 97% of communities in the United
States (USDA Forest Service, 2024). The commitment that Ashland staff, community members, and
volunteers brought to developing this CWPP must now carry into long-term policy and funding
decisions. Ensuring a fire-resilient and fire-resistant Ashland requires stable, ongoing investment
built into city systemsto continue the work we've started together.
This is the time to prioritize practical, lasting solutions. As columnist Burton Hillis wisely said:
It is our hope that current and future policy makers will see the sound reasons behind the actions
and initiatives in the updated 2025 City of Ashland Community Wildfire Protection Plan, because real
and lasting change requires a strong commitment. In 2020, the Almeda Fire provided a tragic
example of what can happen when we simply sit on our hands and do nothing; now is ̄˸˵ ̄˹˽˵ ̄˿
˱˳̄ ˱˾˴ ˳˿˽˽˹̄ ̄˿ ˽˱˻˹˾˷ ˱ ̂˵˱˼ ˴˹˶˶˵̂˵˾˳˵ʾ
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Figure 55: Lithia Park, Photo Courtesy of Victoria Ditkovsky
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Disclaimer
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DISCLAIMER
While no community wildfire protection plan (CWPP) is perfect, and the absolute prevention of
wildfires or losses resulting therefrom cannot be avoided or prevented with 100% certainty, the
2025 City of Ashland Community Wildfire Protection Plan (CWPP) aims to reduce wildfire risks
to life, property, and Highly Valued Resources & Assets (HVRAs) by minimizing the risk of fire
spreading between wildland areas and structures, and by minimizing ignition vulnerabilities
that may arise from embers and low-intensity surface fires. This plan serves solely as a resource
for future pre-fire planning and is intended to enhance community safety from surface fires and
windblown embers based on current best practices for mitigating ignition risks in wildfire-prone
areas. However, it must be acknowledged that even if the CWPP is strictly adhered to in all
respects, wildfires and losses resulting therefrom are still possible. MC Fire, LLC and its
subcontractors have relied upon a wide variety of information provided through local working
groups, third-parties, and peer-reviewed wildfire prevention practices to prepare this plan and
cannot verify the accuracy or reliability of all third-party sources. MC Fire, LLC expressly
disclaims any and all liability for any damage, loss, or injury arising from its reliance upon
inaccurate or incorrect information provided by a third-party.
MC Fire, LLC considers the City of Ashland to be at high risk for wildfires and advises that the
City of Ashland expressly acknowledges that excluding any action, initiative, or other
recommendations from the CWPP carries significant risk. If any actions, initiatives, or
recommendations are taken by the City of Ashland that are contrary to those provided in the
CWPP, the City of Ashland expressly assumes the risk of doing so and further expressly agrees
to hold MC Fire, LLC harmless for any and all liability or losses suffered as a result. The City
of Ashland expressly agrees to indemnify MC Fire, LLC from any related legal claims or
liabilities that may arise from actions contrary to those recommended in the CWPP or from
wildfires in general that could not be prevented even by strict adherence to the CWPP.
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Glossary of Terms
and Acronyms
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Glossary of Terms & Acronyms
Terms
Access - fire department "access" refers to the ability of fire personnel and apparatus to reach a
building, facility, or area during an emergency. This includes designated routes such as fire
apparatus access roads, which ensure that fire engines, ladder trucks, and other emergency
vehicles can effectively deploy equipment, access fire hydrants, and perform rescue or suppression
operations.
Assets human-made features, which can either be influenced positively or negatively by fire.
Combustible - materials that require higher temperatures to ignite compared to flammable
materials. They have a flash point above 100°F and are considered less volatile. Examples include
treated lumber or damp vegetation.
Defensible Space a strategically maintained buffer zone around a structure or property. This space
is designed to slow or stop the spread of wildfire by reducing flammable vegetation and other fuels.
It also provides firefighters with a safer area to defend the property.
Dendroecologically refers to the study of ecological processes and relationships using tree-ring
data. It combines dendrochronology (the study of tree rings) with ecology to understand how
environmental factors like climate, soil, and disturbances (e.g., fires, insect outbreaks) influence tree
growth and forest dynamics.
Egress - refers to the safe and efficient means of exiting an area or structure during an emergency.
Flammable - materials ignite and burn easily at relatively low temperatures. They have a flash point
below 100°F, which means they can catch fire quickly, making them more hazardous. Examples
include dry grasses or untreated wood.
High-Density Development refers to areas where structures are closely spaced, often with
minimal separation distances. This density increases the risk of fire spread between structures due
to proximity and shared exposure to embers or radiant heat.
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Home Ignition Zone the areas around a structure which define its ignition potential, broken down
(Extended Zone).
Ingress refers to the ability or means by which emergency personnel, vehicles, or equipment can
enter an area or access a location.
Lack of Agency - refers to a state where an individual, group, or organization does not possess the
power, resources, or authority to take necessary actions or make decisions to address a specific
need or problem.
Ladder Fuels live or dead vegetation that allows a surface fire to climb from the ground level.
vertically up into the canopies of nearby trees, thus propagating the increased spread of fire.
Leaf Off refers to aerial imagery and tree classification during seasons when deciduous trees have
lost their leaves.
Leaf On refers to aerial imagery and tree classification during seasons when deciduous trees have
their leaves.
Multi-Family Housing Units four (4) or more housing units in the same building.
Refugia Locations that experience less severe or less frequent disturbances than the surrounding
landscape.
Resilient refers to the ability to withstand, adapt to, and recover from wildfire events.
Resistant focuses on the specific measures taken to prevent homes and structures from igniting
during a wildfire.
Resources naturally occurring features which can be influenced positively or negatively by fire.
Structure Assessment
embers, exposures to direct flame, and exposures to radiant heat, looking at structural materials as
well as vegetation management and combustible storage around structures.
Socially Vulnerable Population (SVP) defining a group of individuals or population that is at higher
socioeconomic risk from the threat of natural disasters and/or economic upset.
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Urban Conflagration- refers to a large, destructive fire that spreads within an urban area, often
fueled by the dense concentration of buildings, infrastructure, and sometimes vegetation. These fires
can occur when a wildfire encroaches on the boundaries of an urban area or when a fire starts
within a city and spreads rapidly due to strong winds, dry conditions, and flammable materials. The
term emphasizes the intersection of wildfire dynamics with urban settings, which often leads to
devastating impacts on human life, property, and infrastructure.
Wildland-Urban Interface (WUI) the interface and intermix between wildlands and the built
environment.
Acronyms
AACH Asante Ashland Community Hospital
AARP American Association of Retired Persons
ADS Aerial Detection Surveys
AF&R Ashland Fire & Rescue
AFAR Ashland Forest All-Lands Resiliency Project
AFRP Ashland Forest Resiliency Project
AGL Above Ground Level
AQI Air Quality Index
AMC Ashland Municipal Code
ARC American Red Cross
AUC Area Under the Curve Analysis
AWMP Ashland Wildfire Mitigation Project
BAER Burned Area Emergency Response
270
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BLM Bureau of Land Management
CAP Community Adaptation Program
CC&R Covenants, Conditions, and Restrictions
CERT Community Emergency Response Team
COA City of Ashland
COAD Community Organizations Active in Disasters
CRP Community Response Plan
CWDG Community Wildfire Defense Grant
CWPP Community Wildfire Protection Plan
DEM Digital Elevation Model
DCBS Department of Consumer and Business Services (State of Oregon)
DIY Do-It-Yourself
EIS Environmental Impact Statement
EPA Environmental Protection Agency
FAC Fire Adapted Community
FACC Fire Adapted Communities Coordinator
FAIR Fair Access to Insurance Requirements
FEMA Federal Emergency Management Agency
FRC Firebrand Resiliency Collective
GIS Geographic Information System
271
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HEPA High-Efficiency Particulate Air
HFRA Healthy Forests Restoration Act (2003)
HMM Hazard Mitigation Methodology
HOA
HVRAs Highly Valued Resource and Assets
IBHS Insurance Institute for Business and Home Safety
JCHHS Jackson County Health and Human Services
JEOC Joint Emergency Operations Center
KS WILD Klamath-Siskiyou Wildlands Center
LiDAR Light Detection and Ranging
LTRG Long-Term Recovery Group
MAA Mount Ashland Association
MSFD Minimum Fuel Separation Distance
NEPA National Environmental Policy Act
NFPA National Fire Protection Association
NHMP Natural Hazard Mitigation Plan
NIFC National Interagency Fire Center
NIST National Institute of Standards and Technology
NRCS Natural Resources Conservation Service
NWS National Weather Service
272
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OCDC Oregon Child Development Coalition
ODEQ Oregon Department of Environmental Quality
ODHS-OREM Oregon Dept. of Human Services Office of Resilience & Emergency Mgmt.
ODEM Oregon Department of Emergency Management
ODF Oregon Department of Forestry
OFMAS Oregon Fire Mutual Aid System
OFRC Oregon Forest Resources Council
OHA Oregon Health Authority
OHCS Oregon Housing and Community Services
OHRA Options for Helping Residents of Ashland
OLLI Osher Lifelong Learning Institute
OSF Oregon Shakespeare Festival
OSFM Oregon State Fire Marshal
OSU Oregon State University
OWEB Oregon Watershed Enhancement Board
PIT Point-In-Time
RGB Red, Green, Blue (cameras)
RVCOAD Rogue Valley Community Organizations Active in Disaster
RVFPC Rogue Valley Fire Prevention Cooperative
Rx Prescribed
273
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SIZ Structure Ignition Zone
SOESD Southern Oregon Educational Services District
SOFEE Southern Oregon Fire Ecology Education
SOFRC Southern Oregon Forest Restoration Collaborative
SOU Southern Oregon University
SOWREP Southern Oregon Wildfire Resiliency and Emergency Preparedness
SSD Structure Separation Distance
SVP Socially Vulnerable Population
TNC The Nature Conservancy
Tx Treatment
UAS Uncrewed (or Unmanned) Aerial System
USFS United States Forest Service
WUI Wildland-Urban Interface
WRAP Wildfire Risk Assessment Program
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References
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_________________________________
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Planning Department, 51 Winburn Way, Ashland, Oregon 97520
541-488-5305 Fax: 541-552-2050 www.ashland.or.us TTY: 1-800-735-2900
PLANNING ACTION: PA-T2-2018-00003
SUBJECT PROPERTY: 188 Garfield Street
OWNER/APPLICANT: Rogue Panning & Development Services, LLC
DESCRIPTION: A request for Site Design Review approval to construct a 72-
MidTown
Permit to remove 15 trees that are more than six-inches in diameter at breast height (d.b.h.); an Exception to the Site
Development and Design Standards to treat storm water run-off in a combination of bio-swales, underground treatment
facilities and detentions ponds rather than in landscaped parking lot medians and swales; and for Exceptions to Street
Standards to retain the existing curbside sidewalk system along the frontage of the property and for the location of the driveway
curb cut on Quincy Street, which is proposed to be shared with the property to the east and which would exceed the maximum
driveway curb cut width for residential developments. (All of the proposed units are studio units that are less than 500 square
feet in gross habitable floor area and each counts as ¾ of a unit for purposes of density calculation; density bonuses are
requested for conservation housing, outdoor recreation space and major recreation facilities.) COMPREHENSIVE PLAN
DESIGNATION: High Density Multi-Family Residential; ZONING: R-3; 39 1E 10CB; TAX LOT: 2100 &
2101.
NOTE: The Ashland Tree Commission will also review this Planning Action on Thursday, October 4, 2018 at 6:00 PM in the Community
Development and Engineering Services building (Siskiyou Room), located at 51 Winburn Way.
ASHLAND PLANNING COMMISSION MEETING: Tuesday October 9, 2018 at 7:00 PM, Ashland Civic Center, 1175
East Main Street
Notice is hereby given that a PUBLIC HEARING on the following request with respect to the ASHLAND LAND USE ORDINANCE will be held before the
ASHLAND PLANNING COMMISSION on meeting date shown above. The meeting will be at the ASHLAND CIVIC CENTER, 1175 EastMain Street, Ashland,
Oregon.
The ordinance criteria applicable to this application are attached to this notice. Oregon law states that failure to raise an objection concerning this application,
either in person or by letter, or failure to provide sufficient specificity to afford the decision maker an opportunity to respond to the issue, precludes your right of
appeal to the Land Use Board of Appeals (LUBA) on that issue. Failure to specify which ordinance criterion the objection is based on also precludes your right
of appeal to LUBA on that criterion. Failure of the applicant to raise constitutional or other issues relating to proposed conditions of approval with sufficient
specificity to allow this Commission to respond to the issue precludes an actionfor damages in circuit court.
A copy of the application, all documents and evidence relied upon by the applicant and applicable criteria are available for inspection at no cost and will be
provided at reasonable cost, if requested. A copy of the Staff Report will be available for inspection seven days prior to the hearing and will be provided at
reasonable cost, if requested. All materials are available at the Ashland Planning Department, Community Development and Engineering Services, 51 Winburn
Way, Ashland, Oregon 97520.
During the Public Hearing, the Chair shall allow testimony from the applicant and those in attendance concerning this request. The Chair shall have the right to
limit the length of testimony and require that comments be restricted to the applicable criteria. Unless there is a continuance, if a participant so requests before
the conclusion of the hearing, the record shall remain open for at leastseven days after the hearing.
In compliance with the American with Disabilities Act, if y
at 541-488-6002 (TTY phone number 1-800-735-2900). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to
ensure accessibility to the meeting. (28 CFR 35.102.-35.104 ADA Title I).
If you have questions or comments concerning this request, please feel free to contactthe AshlandPlanning Division,541-488-5305.
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SITE DESIGN AND USE STANDARDS
18.5.2.050
The following criteria shall be used to approve or deny an application:
A.Underlying Zone: The proposal complies with all of the applicable provisions of the underlying zone (part 18.2), including but not limited to:building and
yard setbacks, lot area and dimensions, density and floor area, lot coverage, building height, building orientation, architecture, and other applicable
standards.
B. Overlay Zones: The proposal complies with applicable overlay zone requirements (part 18.3).
C. Site Development and Design Standards: The proposal complies with the applicable Site Development and Design Standards of part 18.4, except as
provided by subsection E, below.
D. City Facilities: The proposal complies with the applicable standards in section 18.4.6 Public Facilities and that adequate capacity of City facilities for
water, sewer, electricity, urban storm drainage, paved access to and throughout the property and adequate transportation can and will be provided to the
subject property.
E. Exception to the Site Development and Design Standards. The approval authority may approve exceptions to the Site Development and Design
Standards of part 18.4 if the circumstances in either subsection 1 or 2, below, are found to exist.
1. There is a demonstrable difficulty meeting the specific requirements of the Site Development and Design Standards due to a unique or unusual
aspect of an existing structure or the proposed use of a site; and approval of the exception will not substantially negatively impact adjacent
properties; and approval of the exception is consistent with the stated purpose of the Site Development and Design; and the exception requested is
the minimum which would alleviate the difficulty.; or
2. There is no demonstrable difficulty in meeting the specific requirements, but granting the exception will result in a design that equally or better
achieves the stated purpose of the Site Development and Design Standards.
EXCEPTION TO STREET STANDARDS
18.4.6.020.B.1
Exception to the Street Design Standards. The approval authority may approve exceptions to the standards section in 18.4.6.040 Street Design Standards if all
of the following circumstances are found to exist.
a. There is demonstrable difficulty in meeting the specific requirements of this chapter due to a unique or unusual aspect of the site or proposed use of the
site.
b. The exception will result in equal or superior transportation facilities and connectivity considering the following factors where applicable.
i. For transit facilities and related improvements, access, wait time, and ride experience.
ii. For bicycle facilities, feeling of safety, quality of experience (i.e., comfort level of bicycling along the roadway), and frequency of conflicts with vehicle
cross traffic.
iii. For pedestrian facilities, feeling of safety, quality of experience (i.e., comfort level of walking along roadway), and ability to safety and efficiency
crossing roadway.
c. The exception is the minimum necessary to alleviate the difficulty.
d. The exception is consistent with the Purpose and Intent of the Street Standards in subsection 18.4.6.040.A.
TREE REMOVAL PERMIT
18.5.7.040.B
1. Hazard Tree. A Hazard Tree Removal Permit shall be granted if the approval authority finds that the application meets all of the following criteria, or can
be made to conform through the imposition of conditions.
a. The applicant must demonstrate that the condition or location of the tree presents a clear public safety hazard (i.e., likely to fall and injure persons or
property) or a foreseeable danger of property damage to an existing structure or facility, and such hazard or danger cannot reasonably be alleviated
by treatment, relocation, or pruning. See definition of hazard tree in part 18.6.
b. The City may require the applicant to mitigate for the removal of each hazard tree pursuant to section 18.5.7.050. Such mitigation requirements shall
be a condition of approval of the permit.
2. Tree That is Not a Hazard. A Tree Removal Permit for a tree that is not a hazard shall be granted if the approval authority finds that the application meets
all of the following criteria, or can be made to conform through the imposition of conditions.
a. The tree is proposed for removal in order to permit the application to be consistent with other applicable Land Use Ordinance requirements and
standards, including but not limited to applicable Site Development and Design Standards in part 18.4 and Physical and Environmental Constraints
in part 18.10.
b. Removal of the tree will not have a significant negative impact on erosion, soil stability, flow of surface waters, protection of adjacent trees, or
existing windbreaks.
c. Removal of the tree will not have a significant negative impact on the tree densities, sizes, canopies, and species diversity within 200 feet of the
subject property. The City shall grant an exception to this criterion when alternatives to the tree removal have been considered and no reasonable
alternative exists to allow the property to be used as permitted in the zone.
d. Nothing in this section shall require that the residential density to be reduced below the permitted density allowed by the zone. In making this
determination, the City may consider alternative site plans or placement of structures of alternate landscaping designs that would lessen the impact
on trees, so long as the alternatives continue to comply with the other provisions of this ordinance.
e. The City shall require the applicant to mitigate for the removal of each tree granted approval pursuant to section 18.5.7.050. Such mitigation
requirements shall be a condition of approval of the permit.
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MidTownLofts at 188 Garfield Street
PA-T2-2018-00003 –Site Design Review, Exceptions and Tree Removal to develop a 72-Unit Apartment
Complex at 188 Garfield Street.
Proposal Details
Site Description/History
Thesubjectpropertiesarevacantwithatotalareaof2.1acres,andarelocatedonGarfieldStreetbetweenQuincy
StreetandIowaStreet.RivergateChurchwaspreviouslylocatedontheproperty,butwasdemolishedin2016.
Naturalfeaturesinclude30treeswithamixofRedbud,BlackLocust,NorwayMaple,LeylandCypress,SiberianElm,
Mulberry,Sweetgum,Cherry,SpruceandCrabapple.
Proposal
TheapplicationrequestsSiteDesignReviewapprovaltoconstructa72-unitstudioapartmentcommunity.Allofthe
proposedunitsarestudioslessthan500squarefeetingrosshabitablefloorareawhichcountas¾ofaunitfor
purposesofdensitycalculation.Densitybonusesarerequestedforconservationhousing,outdoorrecreationspace
andmajorrecreationfacilities.
TheapplicationalsoincludesrequestsforaTreeRemovalPermittoremove15treesthataremorethansix-inchesin
diameteratbreastheight(d.b.h.);anExceptiontotheSiteDevelopmentandDesignStandardstotreatstormwater
run-offinacombinationofbio-swales,undergroundtreatmentfacilitiesanddetentionspondsratherthanin
landscapedparkinglotmediansandswales;andforExceptionstoStreetStandardstoretaintheexistingcurbside
sidewalksystemalongthefrontageofthepropertyandforthelocationofthedrivewaycurbcutonQuincyStreet,
whichisproposedtobesharedwiththepropertytotheeastandwhichwouldexceedthemaximumdrivewaycurb
cutwidthforresidentialdevelopments.
Landscaping & Trees
Theapplicationidentifies30existingtreesonthesubjectproperties,andrequestsTreeRemovalPermitstoremove
15ofthese.Thelandscapeplans(SheetsL0.1&L0.2)identifyavarietyofnewtreestobeplantedincludingmaples,
dogwoods,beeches,gingkoes,tupelosironwoods,pears,oaks,lindensandzelkovas.
1
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MidTownLofts at 188 Garfield Street
PA-T2-2018-00003 –Site Design Review, Exceptions and Tree Removal to develop a 72-Unit Apartment
Complex at 188 Garfield Street.
Key Issues
Density & Density Bonuses
ThebasedensityfortheR-3zoneis20dwellingunits/acre.Thesubjectpropertyis2.1acresandhasabase
densityof42dwellingunits(2.1acresx20d.u./acre=42d.u.).DensitybonusesarerequestedforConservation
housing(15%),OutdoorRecreationSpace(10%)andMajorRecreationSpace(4%)foratotaldensitybonusof29%.
Thisbringsthepropertydensity54.18units(42d.u.x1.29=54.18d.u.).Alloftheproposedunitsarelessthan
500squarefeetandcountas0.75unitsforpurposesofdensity.Assuch,thedensityallows72.24studiounitsless
than500squarefeet(54.18d.u./0.75=72.24d.u.)Theproposeddensityis72studiosof496squarefeeteach.
The“majorrecreationalfacilities”densitybonushasseldombeenused,andthecodeallowsitinexchangefor
providing“tenniscourts,swimmingpools,playgroundsorsimilarfacilities.”Thebonusallowedissixpercent
additionaldensityforeachonepercentofprojectcost(estimatedsalepriceormarketvalueofstructuresandland)
devotedtomajorrecreationalfacilities.Thefacilityhereisidentifiedasa“flexibleoutdooractivityspace…for
‘lawn’gamessuchasbadminton,spikeball,cornhole,croquet,laddergolf,andothers.”Alsoincludedwithinthe
recreationalspaceareafirepit,barbecuekitchenarea,andcoveredseatingarea.Forstaff,itisunclearthatan
areaforlawngames,firepitorseatingareasconstitute major recreationalfacilitieswhichqualifyfortherequested
bonus,anditisalsounclearwhethertheestimatedvalueisbasedinpartonthelandvalueofthededicated
recreationspace.(Thefourpercentbonusrequestedhereequatesto1.68dwellingunits.).
Driveway Separation
TheexistingdrivewaylocationonQuincyStreetdoesnotcomplywiththeminimumdrivewayseparation
requirements,andtheapplicantsproposetoshiftthedrivewayeasttowardtheadjacentdrivewayandprovidea
wider,singlecurbcuttoaccommodatethetwodrives,notingthatthismaynecessitateprotectionorrelocationof
anexistingpowerpolebetweenthetwodrives.Theapplicantsexplainthatthisattemptstomitigatethelackof
separationbycombiningthecurbcutstoimprovethepedestrianandvehicularenvironmentbyreducingthe
numberofcurbcutsandbetteraligningwiththedrivewaysontheoppositesideofQuincyStreet.Theapplicants
furtherexplainthatarecordedingress/egresseasementfor181CaliforniaStreet,aflaglotwhichtakesvehicular
accessviathesubjectproperty,mustberetainedandpreventstheapplicantsfromcombiningthetwodriveways
toasingledriveway.Theproposedcurbcutwouldbe36feetinwidth,whichexceedsthemaximumresidential
curbcutwithof18feet.
Forstaff,therequestdoesnotaddresstheunderlyingintentofthedrivewayseparation/controlledaccess
requirements,whichseekstoreducesconflictsbetweenvehiclesenteringorexitingtothestreetandvehicles,
bicyclesandpedestriansalreadyusingthestreet.Havingmultipledrivewayscomingtogetheratthecurbtoexit
fromawidecurbcut,ratherthancombiningcirculationon-sitetoexitfromasingledriveway,hasthepotentialto
createmoreconflictsandaddconfusion,particularlyifthepowerpoleweretoberetainedinthemiddleofthe
curbcut.
ForstaffthisExceptionisnotmerited,andiftheapplicantsareunabletocombinedrivewaysandcirculationon
sitetoexitasasingledrivefromasinglestandardcurbcut,theCommissioncouldeitherallowtheexistingsub-
standardseparationbetweenthedrivewaystoremainorrequirethattheapplicantsreconfiguretheirparkinglot
toprovidetherequisiteseparation.
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MidTownLofts at 188 Garfield Street
PA-T2-2018-00003 –Site Design Review, Exceptions and Tree Removal to develop a 72-Unit Apartment
Complex at 188 Garfield Street.
Key Issues (continued)
TreeRemoval
TheTreeProtection&RemovalPlanprovidedidentifies30treesonandadjacenttothepropertyandproposesto
remove15ofthese.Fourofthese15arenotedashavingbeenremovedpriortotheproject(asexempt/dead
treesorinconjunctionwiththeRivergateChurchdemolition)withtheremaining11proposedforremovalto
accommodatethebuildings,driveways,parkingandcirculationareasandutilityinstallationsproposed.
Sidewalk Exception
Theapplicant’snarrativerequestsanExceptiontoretaintheexistingcurbsidesidewalksaroundtheperimeterof
thesite,arguingthattheexistingpedestrianenvironmentisalreadyestablishedandthattheexceptionallowsfor
thepreservationoflargerstature,existing,healthystreettrees.Theplansprovidedhoweverillustrateremovalof
thetreesalongthenorthernGarfieldfrontageandalltreesalongQuincyStreet,andseemtoillustratethe
installationofstandardsidewalksandparkrowsinthoseareas.Giventhattheprojectproposestoredevelopthe
siteatwellmorethatthebasedensity,staffbelievesthatprovidingstandardsidewalkswithparkrowstosupport
andencouragepedestriansisparticularlyimportantandaccordinglyrecommendthatstandardparkrowsand
sidewalksbeprovidedonthenorthernportionofGarfieldStreetandthefullQuincyStreetfrontage,andthat
curbsidesidewalksbelimitedtoIowaStreetandtheportionofGarfieldStreetnecessarytopreservetheexisting
Elm,MulberryandSweetgumstreettrees(#7,#9-#17,#19-23).
Parking
72studiounitslessthan500squarefeetrequire72parkingspaces.Theapplicantsproposetoprovide67off-
streetparkingspacesinsurfaceparkinglotsandhaverequestedfiveon-streetparkingcredits.Thesubject
propertieshavemorethan600linearfeetoffrontagewithroughly30on-streetparkingspacesavailable,andin
staff’sviewtheparkingproposedadequatelyaddressestheparkingrequirements.
ParkingLotTreatment
ParkinglotstandardsinAMC18.4.3.080.B.5.bcallforcapturingrun-offinalandscapedmedianorswaleto
mitigateparkingimpacts,reducestormwaterleavingthesiteandrechargegroundwater.Theapplicantshave
insteadproposedtodetainrun-offinacombinationofundergroundtreatmentfacilities,detentionpondsandbio-
swalesasthesemethodsaremoreefficientandcost-effective.Theapplicantsuggeststhatlight-coloredpaving
withsomeofitpervious,andlargerbio-swalesseparatefromtheparkinglotaresuperiortoparkinglotmedian
swalesandallowforoccasionalpedestriantrafficandbetterlandscapebuffersintheparkinglotmedians.
Staff Recommendation
Staff recommends that the application be approved with the conditions detailed in the
attached draft findings.
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ASHLAND PLANNING DIVISION
FINDINGS & ORDERS
PLANNING ACTION: PA-T1-2023-00203
SUBJECT PROPERTY: 285-289 Wightman Street
OWNER: Mistal Magic Land Trust/Ellam RE Management, LLC, trustee
Radhika & Chandramohan Thekkath
APPLICANT: Tom Devore (Arkin Tilt Architects)
DESCRIPTION: A request for Site Design Review approval to construct four two-
bedroom townhomes. The application also includes a request for an Exception to the Street
Design Standards to allow a 5Ó6Ñ sidewalk and 6Ó8Ñ parkrow planting strip where a 6Ó sidewalk
and 7Ó parkrow would typically be required. (The existing duplex, carport and garage will be
demolished to enable redevelopment of the site.)
COMPREHENSIVE PLAN DESIGNATION: Low Density Multi-Family Residential;
ZONING: R-2; ASSESSORÓS MAP: 39 1E 10CA; TAX LOT #: 900.
SUBMITTAL DATE: January 10, 2023
DEEMED COMPLETE DATE: January 25, 2023
STAFF APPROVAL DATE: March 1, 2023
APPEAL DEADLINE (4:30 P.M.): March 15, 2023
FINAL DECISION DATE (4:30 P.M.): March 16, 2023
APPROVAL EXPIRATION DATE: September 16, 2024
DECISION:
Proposal
The application is a request for Site Design Review approval to construct four two-bedroom
townhomes. The application also includes a request for an Exception to the Street Design
Standards to allow a five-foot six-inch sidewalk and a six-foot eight-inch parkrow planting strip
where a six-foot sidewalk and seven-foot parkrow would typically be required. The existing
duplex, carport and garage will be demolished to enable redevelopment of the site.
Site
The subject property is a generally rectangular 0.326-acre property on the west side of Wightman
Street between Iowa and Lee Street. The property currently contains a single-story, wood frame
duplex with attached carport and a detached garage which are proposed for demolition in order to
enable development as proposed here.
The application materials include a tree inventory as part of their Tree Preservation & Protection
Plan (Sheet 3) which identifies six trees on and adjacent to the subject property including a mix of
elms, aspens, cypresses and unidentified deciduous trees. No trees are proposed to be removed,
and the applicantÓs submittals include protection details for the trees to be preserved.
Site Design Review
The application is a request for Site Design Review approval to construct four two-bedroom
townhomes. The application also includes a request for an Exception to the Street Design
Standards to allow a five-foot six-inch sidewalk and six-foot eight-inch parkrow planting strip
PA-T1-2023-00203
285-289 Wightman Street/dds
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