HomeMy WebLinkAbout2025-146 AGRMT Ashland Cultural and Economic Alliance -,CITY OF H LAND Goods and Services Agreement
City Information Contractor Information
City of Ashland Firm Name: Ashland Cultural and Economic Alliance
Attn: Jordan Rooklyn Contact: Matthew Hoffman
20 East Main Street Address: 51 Water St, Ste 222
Ashland, Oregon 97520 Ashland, OR 97520
Phone: (541) 552-2103 Phone: (310) 428-4591
Email: Jordan.rooklyn@ashlandoregon.gov Email: daktandy@gmail.com
Contract Summary
Procurement Method: Intermediate
Completion Date: 06/30/2027
Contract Amount: $65,000 Sixty-five thousand dollars
Description of Services: Provision, hosting, and management of an event calendar app
Supporting Documents: Exhibit A— Living Wage Dated: June 30, 2025
Exhibit B — Contractor Bid Dated: July 21, 2025
This Goods and Services Agreement (hereinafter "Agreement") is entered into by and between the
City of Ashland, an Oregon municipal corporation (hereinafter "City") and the Contractor listed under
Contractor Information above, (hereinafter "Contractor"), for the services listed under Description of
Services and the Supporting Documents as noted in the Contract Summary above.
This Agreement and the Supporting Documents shall be construed to be mutually complimentary and
supplementary wherever possible. In the event of a conflict which cannot be so resolved, the
provisions of this Agreement itself shall control over any conflicting provisions in any of the Supporting
Documents. In the event of conflict between provisions of the Supporting Documents, the Supporting
Documents shall be given precedence in the order listed above.The Contractor's initials herein
signify acknowledgment and agreement to this provision, if applicable, or if not sign "N/A".
The goods and services defined and described in the Supporting Documents shall hereinafter be
collectively referred to as "Work."
Page 1 of 8: Goods and Services Agreement between the City of Ashland and Ashland Cultural &Economic Alliance
1. Term and Termination
1.1. Term. This Agreement shall be effective from the date of execution on behalf of the City as
set forth below (the "Effective Date") and shall continue in full force and effect until the
Completion Date indicated in the Contract Summary on page one of this Agreement unless
sooner terminated as provided in Subsection 1.2.
1.1. Time is of the essence. Time is of the essence for Contractor's performance of
each and every obligation and duty under this Agreement. City, by written notice to
Contractor of default or breach, may at any time terminate the whole or any part of this
Agreement if Contractor fails to provide the Work called for by this Agreement within the
time specified herein or within any extension thereof.
1.2. Termination
1.2.1. The City and Contractor may terminate this Agreement by mutual agreement at any
time.
1.2.2. The City may, upon not less than thirty (30) days' prior written notice, terminate this
Agreement for any reason deemed appropriate in its sole discretion.
1.2.3. Either party may terminate this Agreement, with cause, by not less than fourteen (14)
days' prior written notice if the cause is not cured within that fourteen (14) day period
after written notice. Such termination is in addition to and not in lieu of any other remedy
at law or equity.
2. Compensation
2.1. City shall pay Contractor the sum listed as the "Contract Amount" in the Contract Summary
on page one of this Agreement as provided herein as full compensation for the Work as
specified in the supporting documents.
2.2. In no event shall Contractor's total of all compensation and reimbursement under this
Agreement exceed the "Contract Amount" listed in the Contract Summary without express,
written approval from the appropriate Department Head or City Manager. Contractor
acknowledges that any work delivered, or expenses incurred without authorization as
provided herein is done at Contractor's own risk and as a volunteer without expectation of
compensation or reimbursement.
3. Contractor's Obligations
3.1. Performance. Provide the goods or services as set forth in the Supporting Documents
attached hereto and, by this reference, incorporated herein.
3.2. Nondiscrimination. Contractor agrees that no person shall, on the grounds of race, color,
religion, creed, sex, marital status,familial status or domestic partnership, national origin, age,
mental or physical disability, sexual orientation, gender identity or source of income, suffer
discrimination in the performance of this Agreement when employed by Contractor.
Contractor agrees to comply with all applicable requirements of federal and state civil rights
and rehabilitation statutes, rules and regulations. Further, Contractor agrees not to
discriminate against a disadvantaged business enterprise, minority-owned business, woman-
owned business, a business that a service-disabled veteran owns or an emerging small
Page 2 of 8: Goods and Services Agreement between the City of Ashland and Ashland Cultural & Economic Alliance
business enterprise certified under ORS 200.055, in awarding subcontracts as required by
ORS 279A.110.
3.3. Subcontractor Notification. In all solicitations either by competitive bidding or negotiation
made by Contractor for work to be performed under a subcontract, including procurements of
materials or leases of equipment, each potential subcontractor or supplier shall be notified by
the Contractors of the Contractor's obligations under this Agreement and Title VI of the Civil
Rights Act of 1964 and other federal nondiscrimination laws.
3.4. Living Wage Requirements. If the amount of this Agreement is $26,429.65 or more,
Contractor is required to comply with Chapter 3.12 of the Ashland Municipal Code by paying
a living wage, as defined in that chapter, to all employees performing Work under this
Agreement and to any Subcontractor who performs 50% or more of the Work under this
Agreement. Contractor is also required to post the notice attached hereto as "Exhibit A"
predominantly in areas where it will be seen by all employees.
4. Contractor's Compliance with Tax Laws
4.1. Contractor represents and warrants to the City that:
4.1.1. Contractor shall, throughout the term of this Agreement, including any extensions
hereof, comply with:
• All tax laws of the State of Oregon, including but not limited to ORS 305.620 and
ORS chapters 316, 317, and 318;
• Any tax provisions imposed by a political subdivision of the State of Oregon
applicable to Contractor; and
• Any rules, regulations, charter provisions, or ordinances that implement or enforce
any of the foregoing tax laws or provisions.
4.1.2. Contractor further certifies that contractor is not in violation of any Oregon tax laws
referenced in ORS 305.380(4).
4.2. Tax Compliance Breach. Contractor's failure to comply with the tax laws of the State of
Oregon and all applicable tax laws of any political subdivision of the State of Oregon shall
constitute a material breach of this Agreement. Further, any violation of Contractor's
warranty, as set forth in this Article 9, shall constitute a material breach of this Agreement.
Any material breach of this Agreement shall entitle the City to terminate this Agreement and
to seek damages and any other relief available under this Agreement, at law, or in equity.
5. Insurance. Contractor shall obtain and maintain during the term of this Agreement and until City's
final acceptance of all Work received hereunder, a policy or policies of liability insurance Each
policy of such insurance shall be on an "occurrence" and not a "claims made" form, and shall
include:
5.1. Commercial general liability -- with a combined single limit, or the equivalent, of not less
than $1,000,000 (one million dollars) per occurrence and $1,000,000 (one million dollars) in
the aggregate for Bodily Injury and Property Damage.
Page 3 of 8: Goods and Services Agreement between the City of Ashland and Ashland Cultural & Economic Alliance
5.2. Worker's Compensation. Contractor shall, at its own expense, maintain Worker's
Compensation Insurance in compliance with ORS 656.017, which requires subject employers
to provide workers' compensation coverage for all of its subject workers. As evidence of the
insurance required by this Agreement, the Contractor shall furnish an acceptable insurance
certificate prior to commencing any Work with limits not less than $500,000.
5.2.1. Workers' Compensation Exemption: If applicable, Contractor affirms and certifies that
it is exempt from providing Workers' Compensation per ORS 656.027.
Exemption criteria: CWMO ip here to enter text.
Contractor initials if exempt: Date:
6. Additional Insured/Certificates of Insurance. The Contractor shall name the City of Ashland,
Oregon, along with its elected officials, officers, and employees, as Additional Insureds on all
insurance policies (excluding Professional Liability and Workers' Compensation) necessary for
this Agreement. This inclusion applies solely to the services provided by the Contractor under this
Agreement. The Contractor's insurance must be primary and non-contributory. Before
commencing work, the Contractor must provide acceptable insurance certificates as proof of the
required coverage. These certificates must specify all parties included as additional Insureds,
treating each named and additional named insured as if they were covered under separate
policies, without increasing policy limits. Insuring companies or entities must be accepted by the
City. Upon request, the Contractor must provide complete copies of insurance policies and trust
agreements to the City.Additionally, the Contractor must provide an endorsement naming the City,
its officers, employees, and agents as additional insureds by the Effective Date of this Agreement,
accompanied by approved certificate(s) of insurance.
7. Indemnity. Contractor shall defend, save, hold harmless and indemnify the City and its officers,
employees and agents from and against any and all claims, suits, actions, losses, damages,
liabilities, costs, and expenses of any nature resulting from, arising out of, or relating to the
activities of Contractor or its officers, employees, contractors, or agents under this Agreement.
8. Notice
Whenever notice is required or permitted to be given under this Agreement, such notice shall be
given in writing to the other party by personal delivery, by sending via a reputable commercial
overnight courier, or by mailing using registered or certified United States mail, return receipt
requested, postage prepaid, to the addresses set forth above with a copy to:
City of Ashland — Legal Department
20 E. Main Street
Ashland, Oregon 97520
Phone: (541) 488-5350
Page 4 of 8: Goods and Services Agreement between the City of Ashland and Ashland Cultural & Economic Alliance
6. Remedies
6.1. In the event Contractor is in default of this Agreement, City may, at its option, pursue any or
all of the remedies available to it under this Agreement and at law or in equity, including, but
not limited to:
6.1.1. Termination of this Agreement.
6.1.2. Withholding all monies due for the Work that Contractor has failed to deliver within any
scheduled completion dates or any Work that have been delivered inadequately or
defectively.
6.1.3. Initiation of an action or proceeding for damages, specific performance, or declaratory
or injunctive relief.
6.1.4. These remedies are cumulative to the extent the remedies are not inconsistent, and
City may pursue any remedy or remedies singly, collectively, successively or in any order
whatsoever.
6.2. Default: The Contractor shall be in default of this Agreement if Contractor: commits any
material breach or default of any covenant, warranty, certification, or obligation under the
Agreement; institutes an action for relief in bankruptcy or has instituted against it an action
for insolvency; makes a general assignment for the benefit of creditors; or ceases doing
business on a regular basis of the type identified in its obligations under the Agreement; or,
without written authorization by the City, attempts to assign rights in, or delegate duties
under, this Agreement.
6.3. Liability Limitation. In no event shall City be liable to Contractor for any expenses related to
termination of this Agreement or for anticipated profits. If previous amounts paid to Contractor
exceed the amount due, Contractor shall pay immediately any excess to City upon written
demand provided.
7. General Provisions
7.1. Non-exclusive Agreement. City is not obligated to procure any specific amount of Work
from Contractor and is free to procure similar types of goods and services from other
Contractors in its sole discretion.
7.2. Independent Contractor Status. Contractor is an independent contractor and not an
employee or agent of the City for any purpose.
7.3. Statutory Requirements. The following laws of the State of Oregon are hereby incorporated
by reference into this Agreement: ORS 279B.220, 27913.230 and 279B.235
7.4. Assignment. Contractor shall not assign this Agreement or subcontract any portion of the
Work to be provided hereunder without the prior written consent of the City. Any attempted
assignment or subcontract without written consent of the City shall be void. Contractor shall
be fully responsible for the acts or omissions of any assigns or subcontractors and of all
persons employed by them, and the approval by the City of any assignment or subcontract
shall not create any contractual relation between the assignee or subcontractor and the City.
Page 5 of 8: Goods and Services Agreement between the City of Ashland and Ashland Cultural & Economic Alliance
7.5. Force Majeure. Neither party to this Agreement shall hold the other responsible for damages
or delay in performance caused by acts of God, strikes, lockouts, accidents, or other events
beyond the control of the other or the other's officers, employees or agents.
7.6. Deliveries F.O.B destination. Contractor shall pay all transportation and handling charges
for the Goods. Contractor is responsible and liable for loss or damage until final inspection
and acceptance of the Goods by the City. Contractor remains liable for latent defects, fraud,
and warranties.
7.7. Goods Rejection. The City may reject non-conforming Goods and require Contractor to
correct them without charge or deliver them at a reduced price, as negotiated. If Contractor
does not cure any defects within a reasonable time, the City may reject the Goods and cancel
this Agreement in whole or in part. This paragraph does not affect or limit the City's rights,
including its rights under the Uniform Commercial Code, ORS Chapter 72 (UCC).
7.8. Goods Warranty Representation. Contractor represents and warrants that the Goods are
new, current, and fully warranted by the manufacturer. Delivered Goods will comply with
Supporting Documents and be free from defects in labor, material and manufacture.
Contractor shall transfer all warranties to the City.
7.9. Waiver of Breach. One or more waivers or failures to object by either party to the other's
breach of any provision, term, condition, or covenant contained in this Agreement shall not
be construed as a waiver of any subsequent breach, whether or not of the same nature.
7.10. Jurisdiction. This Agreement shall be governed by the laws of the State of Oregon without
regard to conflict of laws principles. Exclusive venue for litigation of any action arising under
this Agreement shall be in the Circuit Court of the State of Oregon for Jackson County unless
exclusive jurisdiction is in federal court, in which case exclusive venue shall be in the federal
district court for the district of Oregon. Each party expressly waives any and all rights to
maintain an action under this Agreement in any other venue, and expressly consents that,
upon motion of the other party, any case may be dismissed or its venue transferred, as
appropriate, so as to effectuate this choice of venue.
7.11. Severance. If any provision of this Agreement is found by a court of competent jurisdiction
to be unenforceable, such provision shall not affect the other provisions, but such
unenforceable provision shall be deemed modified to the extent necessary to render it
enforceable, preserving to the fullest extent permitted the intent of Contractor and the City set
forth in this Agreement.
8. Merger. This agreement and the attached exhibits constitute the entire understanding and
agreement between the parties. No waiver, consent, modification or change of terms of this
agreement shall bind either party unless in writing and signed by both parties. Such waiver,
consent, modification or change, if made, shall be effective only in the specific instance and for
the specific purpose given. There are no understandings, agreements, or representations, oral or
written, not specified herein regarding this agreement. Contractor, by signature of its authorized
representative, hereby acknowledges that he/she has read this agreement, understands it, and
agrees to be bound by its terms and conditions.
Page 6 of 8: Goods and Services Agreement between the City of Ashland and Ashland Cultural & Economic Alliance
WITNESS WHEREOF, the parties have executed this Agreement in their respective names by their
duly authorized representatives as of the dates indicated below. This Agreement may be executed in
two counterparts, each of which shall be deemed an original, with equal force and effect as if executed
in a single document.
CITY OF ASHLAND: ASHLAND CULTURAL & ECONOMIC ALLIANCE
(CONTRACTOR):
By:
Sabrina Cotta, City Manager By: �' encks(Aug 11,202517:31:39 PDT)
Signature
Printed Name Jim Fredericks
08/18/2025
Printed Name
Date
Board Chair
Title
08/11/2025
Purchase Order No. Date
(W-9 is to be submitted with this signed Agreement)
APPROVED AS TO FORM:
c�J Carmel Zahran. 7.31.25
City Attorney
Page 7 of 8: Goods and Services Agreement between the City of Ashland and Ashland Cultural &Economic Alliance
Exhibit A
City of Ashland
LIVING
WAGE
per hour, effective June 30, 2025.
The Living Wage is adjusted annually every
June 30 by the Consumer Price Index.
1 - + Va
a project or portion of the 401K, and IRS eligible
business of their employer, if cafeteria plans (including
the employer has ten or more childcare) benefits to the
employees, and has received employee's amount of wages.
For all hours ,vorked underfinancial assistance for the
service contract between their project or business from the Note: For temporary and part-
employer and the City of CAty of Ashland over$27,163. time employees, the Living
Ashland if the contract Wage does not apply to the
exceeds$27,163 or more. If their employer is the City of first 1040 hours worked in any
Ashland, including the Parks calendar year. For more
For all hours worked in a and Recreation DepartmenL details, please see Ashland
month,Ithe employee spends Municipal Code Section
50%or more of the employee's In calculating the living wage, 3.12.020.
time in that month working on employers may add the value
of health care, retirement.
For additionalinformation:
Gall the Ashland City Manager's office at 54148M002 or write to the City Manager,
City Hall,20 East Main Street,Ashland,OR 97520,or visit the Cityls website at www-a s h I and-or.us-
N oti c e to Employers: This notice must be posted in areas where it can be seen by all employees_
z_= a 17YY 0r
74-11-3
-SHLAND
Page 8 of 8: Goods and Services Agreement between the City of Ashland and Ashland Cultural & Economic Alliance
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Exhibit B
STORY
TOWN
ASHLAND
Ashland's Indispensable Events App
Seed Funding Proposal
Jul 14, 2025
Dear Jordan,
It's been a pleasure exploring this initiative with you, and we're excited to share this
proposal.
As we've discussed, the City of Ashland stands at a unique crossroads of artistic excellence,
natural beauty, and entrepreneurial innovation. While our community boasts world-class
attractions, the full spectrum of our region's cultural richness, outdoor adventures,
culinary experiences, and wellness offerings often remains fragmented and difficult for
both visitors and residents to discover and navigate comprehensively.
Our Deep Local Connection
• As lifelong residents deeply embedded in Ashland's creative and business
communities, we possess an intimate understanding of the talent,venues, and
unique character that defines our town.
• Our extensive network of relationships with local artists, business owners, event
organizers, and cultural leaders provides us with unparalleled access to the
authentic experiences that make Ashland exceptional.
Community-Wide Alignment
• Through Storytown, an initiative of the Ashland Cultural and Economic Alliance
(ACEA), we have successfully united the town's key influencers, venue operators,
and event organizers around a shared vision for a comprehensive events platform.
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
• This collaborative approach represents a "full court press" by the community itself,
ensuring that the resulting application will truly serve as the definitive resource for
discovering and engaging with everything our area has to offer
Proven Partnership
• This proposal represents a joint partnership between White Rabbit Solutions Lab,
representing Ashland's epicenter of technology talent, and Storytown/ACEA,
demonstrating the powerful alignment of our community's technological
capabilities with our cultural and economic development priorities.
• Together, we bring deep technical expertise, proven business acumen, and
unwavering commitment to Ashland's prosperity.
Years of Preparation
• This proposal represents the culmination of years of dedicated research, community
engagement, and technical development.
• We have systematically identified the gaps in our current event discovery
ecosystem,built relationships with stakeholders across all sectors, and developed
the technological framework necessary for success
Ready to Launch
• We have assembled the resources, partnerships, and market understanding required
to bring this vision to fruition.
• We are prepared to launch immediately upon funding approval,with a clear
roadmap to market entry that will position Ashland as a model for how communities
can leverage technology to enhance both visitor experiences and local economic
development.
As you'll see in our budget section we are proposing a two year budget of$65,000 to
support and accelerate the development and rollout of Storytown. This will be delivered
through a partnership between two local organizations, Storytown/ACEA (a non-profit with
a mission to promote Ashland's economic and cultural development), and White Rabbit
Solutions Lab, Ashland's technology/product development firm. We look forward to
answering any questions you have about our approach.
Sincerely yours,
Matt Hoffman, Storytown/ACEA Creative Director[daktandy@gmail.com]
Thor Muller,White Rabbit, Head of Product[thor@whiterabbitashland.com]
Erik Abel, Design Director[erik@abelarts.com]
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Storytown features & Benefits
The Storytown app represents a comprehensive solution designed to transform how
visitors and residents discover and engage with Ashland's rich cultural landscape. Our
platform delivers five core capabilities that address the unique needs of our community:
Meeting Visitors Where They Are
• Intelligent customization that adapts to individual preferences and interests
• Sophisticated search capabilities that make finding the perfect events effortless and
intuitive
• User-friendly interface designed for both tech-savvy and casual users
Curatorial Control
• Expert human oversight ensures only events that truly represent Ashland's
excellence are promoted
• Automated, rules-based curation systems maintain quality standards while scaling
efficiently
• Sophisticated filtering maintains our community's high standards across all
promoted content
A Platform To Power The Town
• Architecture designed to decentralize content production over time
• Trusted venues and event organizers empowered to contribute directly while
maintaining quality control
• Community-driven approach that grows organically with stakeholder participation
Continuous Improvement
• Data-driven approaches that adapt to changing needs and learn what resonates
most effectively
• Platform built with evolution as a foundational principle
• Regular optimization based on user feedback and performance metrics
Detailed Data Visibility
• Comprehensive analytics providing visibility into engagement patterns and
emerging trends
• Geographic interest mapping to understand visitor and local usage patterns
• User retention metrics and other critical data points that guide strategic decisions
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
• Real-time insights that support both immediate optimizations and long-term
planning
Together, these capabilities create not just an events app,but a dynamic platform that will
grow with our community and continuously enhance Ashland's appeal as a destination.
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Select Features & Benefits
Intuitive Design: It just makes sense
Description:The Storytown app features a dead
C _ simple user interface designed for universal
f accessibility.Whether you're a tech-savvy millennial
1 or a first-time smartphone user,the app's intuitive
navigation and clear visual design ensure that finding
your perfect Ashland experience is effortless. No
741 Sunny.Feels Like 741 tutorials needed—just open the app and start
Up Next... exploring.
Varsity Theater-snow white Benefit: Removes barriers to discovery, ensuring
Vars2 4p n Theater every visitor and resident can easily access Ashland's
full range of offerings regardless of their technical
comfort level.
TODAY'S EVENTS
What's Your Story?
M Top
EVENTS EAT
DRINK FOR KIDS
4N
MUSIC OUTDOORS
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Smart Event Filtering: Find Exactly What You Want
STORYTOWN = F STORYTOWN — STORYTOWN
FEATURED EVENT
EVENT CALENDAR Epic Sounds of Summer o-
� TODAY
TODAY Modest Mouse&Flaming Lips 74-sunny.Feels L,ke 7a-
r
i
AY
NEXT 7 DAYS � l i i ��, �
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r � �
THIS WEEKEND NR FEATURED EVENT
Za Epic Sounds of Summer
Lithia Park Bandshell
THIS MONTH ,..,,..i 7-9pm
WHEN: Friday,June 121h.7-9pm �ilf �t 8! FREE @) eA
SELECT DATE WHERE:Lithia Park Bandshell
WHAT: EpICA.hkiMpre rd.Epic Sourdl f
sema,a,arrePmaa�ieaee°mhahee� Open Mic Night
STORY PLANNER ofLhhiaPak. oberons
Beer QW.,, $-11 pm
Free Bike Valef by Picadlly Bikes,
FEATURED EVENTS F.WT`a�e O R IO N
MORE Epic Sounds of Summer
INFO:
Ashland Sarcasm Festival
Fri-Sun.Dec.5-7 2025 TICKETS
�T br FBEE Description:Advanced
filtering capabilities allow
users to quickly narrow down
�J°qKy` 0 4v�N events by category, date range,
wpm price,age requirements, and
amenities.Whether you're
Epic Sounds of Summer
Mon.Jul.7,2025 a ..• ,w,w looking for free family
activities, 21+music venues, or
The t bike-friendly events, the smart
Flaming dest
5 filtering system instantly
I Lips Iftiouse
ZrIl
o , surfaces relevant options while
hiding everything else.
Benefit: Eliminates
Storytown Festival Opening ° information overload and saves
Ceremony ! time by showing only events
Fri.Dec.5,2025 „ g o
ak that match your specific
k VIEW ALL EVENTS ATTHIS VENUE interests,budget,and
circumstances,making trip
planning effortless and
personalized.
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
A complete destination guide
STORYTOWN = F STORYTOWN
EAT '/04 FEATURED LISTING F STORYTOWN
Saver Ashland's las,y foal scene_ The Columbia Hotel EAT
4.4****TODMAI Explore Dining in and around Ashland
FEATURED 2-Star Hotel
SKOUT
skoutashland.com d.mom"P "� '
as****Traoadw�r ° _ •"'
' �:e C o,°c0000 0
Welcome to The Columbia Hotel,where the
culture of music,art and Ashland vibes meets the
relaxing rhythm of nature in the heart of the great
262 E Main St, $$ Southern Oregon outdoors.
Ashland,OR 97520 American Restaurant
Our trendy new hotel redefines the art of travel,
offering a seamless blend of sophistication, in
FEATURED comfort,and sustainabitity.
BRICKROOM
WEESITE DIRECTIONS � .,
thecolumbiahotel.com
an****Tyro Am,!- v
CALL BOOK NOW -
ADDRESS, Storytown seamlessly
262 E Main St,Ashland,OR 97520 integrates events with dining,
'.' PHONE. lodging, shopping, and
(Sa, 60,-2067 attractions through an
AMENITIES: interactive map interface.
Bar Users can discover
35 N Main St $$ Baggage Storage
Ashland,OR 97520 American Restaurant Free WiFi highly-rated local restaurants,
g find nearby accommodations,
thecBRIoCKROOMnm ! p and explore unique shops—all
44****TrinAdIlmr =g O 0Z` °°"`"°N 7, connected to their event plans.
Benefit:Transforms event
m...w"° 13 discovery into comprehensive
trip planning by connecting
visitors with all the elements
that make Ashland special,
35N Main St $$ increasing time spent in town
Ashland,OR 97520 American Restaurant
and supporting the broader
local economy beyond just
event venues.
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Smart Personalization & Trip Planning: Ashland your way
Upon first use,the app
F STORYTOWN = intelligently configures itself
based on your
STORY PLANNER preferences—whether you're a
local or visitor,your interests,
demographics, and notification
Welcome! preferences.The effortless
Set up Your App Preferences.
This shun,2 mm.t.,quest nnno,e will help the onboarding creates a
starytawn Ashl and Team setup your personalized experience that
personalired alerts,event—mendations 8
social of€ers-the a pp ca n hest suit your needs! GET HERE STAY gets smarter over time.The
Are you a local orjust visiting? integrated Story Planner
vi ,
transforms your preferences
into actionable itineraries,
Have you visited Ashland before? rT helping you coordinate
® NO,BUT PLAN TO 4 EAT DRINK transportation, lodging, dining,
and events into seamless
What type of events would you like in
your calendar? experiences.
000
;■; Benefit: Eliminates decision
FEATURED fatigue by delivering curated
GROUPS EVENTS recommendations tailored to
FOOD& DRINK your specific interests while
enabling proactive
FOR KIDS engagement through targeted
notifications, ensuring you
OUTDOORS never miss events that matter
to you and can effortlessly plan
OSF memorable visits.
MUSIC
ART
SPORTS
WELLNESS
EDUCXr10NAL
Well send you notifications for the
event types chosen above.Set the
timing of your event notifications:
■RoVe Editor } Q Structure Vision Media Schedules Q � Drafts � Q
c Event �- Published Drak c� Q X
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®Cat on a Hot Tin Roof
levent/cat-on-a-hot-tin-roof/ Bear Creek Wine Trail Festival -
Doubt:A Parable Session 1
levent/doubt-a-parable/
Featured Event
�`® Bear Creek Wlne Trall Fes[Ival-...
/event/bear-creek-wine-trail-fes... Set to featured to highlight this event on main page
'� Lunasa!
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Recurrance
®August Wllson's Jltney
/event/august-wilsons-jitney/ Recurring?
A Gentleman's Guide to Love an...
/evenVa-gentlema ns-guide-to-L..
: Broken Compass Bluegrass Tltle
/event/broken-compass-bluegra... The name of the event
Gordie Tentrees&Jaxon Haldane
g /event/gordie-tentrees-jaxon-h... Bear Creek Wine Trail Festival-Session 1
;�� Maya De Vitry •
/event/maya-de-vitryl
Event Description
The Garcia Project(Night 2)
.' /event/the-garcia-project-night._
Join us for the first ever Bear Creek Wine Trail Festival at Naumes Suncrest
- The Garcia Project(Night 1) Winery!Get ready to sip on delicious wines,soak up the beautiful vineyard views
- /event/the-garcia-project-night-t/ and meet the Bear Creek Wine Trail representatives.Attendees will receive a
�, Magnlflcent Sanctuary Band complimentary wine glass,7 wine samples,and a wine trail passport valid for
/event/magnificent-sanctuary-b... •
• maintain consistency • • • •
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Budget and Timeline
This seed funding request represents the critical foundation needed to establish viability
and demonstrate market traction, enabling additional investment from both founding
partners and future stakeholders.
Core Technology&Operations - Essential infrastructure including app store licensing,
cloud hosting, database management, security protocols, and third-party integrations
necessary for reliable platform operation.
Design Implementation&Iteration - Professional user interface development, user
experience testing, accessibility compliance, and iterative design improvements based on
early user feedback to ensure optimal adoption.
Staged Go-to-Market - Strategic marketing campaigns, community outreach initiatives,
stakeholder engagement activities, and launch events designed to build awareness and
drive initial user adoption among both visitors and locals.
Design Improvements - User interface enhancements, accessibility upgrades, and design
refinements based on usage data and community feedback to improve engagement and
retention.
Year One: Launch and Market Entry
• Core Technology&Operations - $10,000
• Design Implementation & Iteration - $15,000
• Staged Go-to-Market- $25,000
Year One Total: $50,000
Year Two: Optimization and Growth
• Core Technology&Operations - $10,000
• Design Improvements - $5,000
Year Two Total: $15,000
Total Seed Funding Request: $65,000
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Partner Commitment
Both White Rabbit Solutions Lab and Storytown/ACEA are contributing significant in-kind
resources, including development time, community coordination, and ongoing operational
support. This seed funding enables us to leverage these contributions effectively while
establishing the revenue model and user base necessary to attract additional investment
and ensure long-term sustainability.
Return on Investment Success
metrics will include user adoption rates, event organizer participation, visitor engagement
data, and measurable economic impact on local businesses. This foundation investment
positions Ashland to become a model for community-driven event discovery platforms
while generating tangible benefits for our local economy.
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Rollout Timeline
MAN Content&Curation WrMarket Functional
August Tentpole events + Insider's release Core events calendar&
Internal curation
[Alpha] and review amenities directory
process
Full range of
attractions across
September/Fall Focus on initial 10 User accounts and
categories; One click
[Beta] GTM partners preferences
scraping & event
posting
November/Winter Storytown events, Expanded partners, plus
Engagement loop
[General] General submissions "street team" v1 (personalizednotifications)
Full production
mode,
Spring venues/organizers Ubiquity Trip planner,
o venue embeddings
ownership of own
events
August [Alpha]
Content&Curation
• Tentpole events - Major, signature events that serve as anchor attractions
(including Oregon Shakespeare Festival and other established draws)
• Internal curation process - Quality control workflows managed by the
Storytown/ACEA team to ensure only high-quality events are featured
Market
• Insider's release and review - Limited release to trusted community members for
testing and feedback
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
Functional
• Core events calendar - Essential event listing and browsing functionality
• Amenities directory - Comprehensive listings of restaurants, lodging, shops, and
other visitor services
September/Fall [Beta]
Content&Curation
• Full range of attractions across categories - Expanding beyond tentpole events to
include arts, entertainment, outdoor activities, food, wellness, and other diverse
offerings
• One click scraping&event posting- Automated tools that allow easy import and
posting of event information from external sources
Market
• Focus on initial 10 GTM partners - Go-to-market partnerships with key venues and
organizations for testing and content development
Functional
• User accounts and preferences - Personalized profiles allowing users to customize
their experience and save preferences
November/Winter [General Release]
Content&Curation
• Storytown events - Events specifically created or branded under the Storytown
initiative
• General submissions - Open submission process allowing any venue or organizer to
submit events for consideration
Market
• Expanded partners - Broader partnership network beyond initial 10 organizations
• Street team v1 - Grassroots promotion team for community outreach and
awareness building
Functional
PROPOSAL TO THE CITY OF ASHLAND Storytown App Seed Funding Request
• Engagement loop (personalized notifications) - Automated system delivering
customized event recommendations and updates based on user preferences and
behavior
Spring
Content&Curation
• Full production mode - Complete operational capacity with all systems functioning
at scale
• Venues/organizers ownership of own events - Direct management capabilities
allowing venues and event organizers to update and maintain their own listings
Market
• Ubiquity - Widespread adoption and recognition as the primary events resource for
Ashland and Rogue Valley area
Functional
• Trip planner - Comprehensive itinerary building tools allowing users to create
custom visit schedules
• Venue embeddings - Widgets that venues can embed on their own websites to
display their events directly from the Storytown platform
Goods and Services Agreement_ACEA Event
Calendar App
Final Audit Report 2025-08-18
Created: 2025-08-04
By: Jordan Rooklyn Qordan.rooklyn@ashland.or.us)
Status: Signed
Transaction ID: CBJCHBCAABAAzX9lgEmF-GiKJOMBdueLoiXOfPgHgIHT
"Goods and Services Agreement_ACEA Event Calendar App" Hi
story
Document created by Jordan Rooklyn Qordan.rooklyn@ashland.or.us)
2025-08-04-7:05:03 PM GMT
Document emailed to jrfredericks@msn.com for signature
2025-08-04-7:05:11 PM GMT
Email viewed byjrfredericks@msn.com
2025-08-12-0:30:24 AM GMT
Signerjrfrededcks@msn.com entered name at signing as Jim Fredericks
2025-08-12-0:31:37 AM GMT
Document e-signed by Jim Fredericks Qrfredericks@msn.com)
Signature Date:2025-08-12-0:31:39 AM GMT-Time Source:server
Document emailed to Sabrina Cotta (sabrina.cotta@ash land.or.us) for signature
2025-08-12-0:31:41 AM GMT
Email viewed by Sabrina Cotta (sabrina.cotta@ashland.or.us)
2025-08-18-1:35:15 PM GMT
Document e-signed by Sabrina Cotta (sabri na.cotta@ash land.or.us)
Signature Date:2025-08-18-1:35:35 PM GMT-Time Source:server
Agreement completed.
2025-08-18-1:35:35 PM GMT
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