HomeMy WebLinkAbout02/08/03 Goal Setting MINUTES FOR THE STRATEGIC GOAL SETTING SESSION
ASHLAND CITY COUNCIL
February 10, 2003 - 9:00 a.m.
Community Development Building
Attendance: Mayor DeBoer, Councilor Laws, Amarotico, Hartzell, Jackson, Morrison and Hearn. City
Recorder Barbara Christensen. Staff: Interim City Administrator Brian Almquist, Newly hired City
Administrator Gino Grimaldi, Fire Chief Keith Woodley, Police Chief Scott Flueter, Director of
Community & Development John McLaughlin, Public Works Director Paula Brown, City Attorney Paul
Nolte, and Electric and Communications Director Dick Wanderscheid. Finance Director Lee Tuneberg was
absent.
Facilitator Sylvia Rose gave brief overview of agenda and read a collective vision for the City of Ashland
using words and phrases submitted by the Mayor and Council. Briefings by departments and key staff
were presented.
Goal Criteria was outlined as: · 24-Month Goal
· Requires Resources/Support
· It matters to the community (not internal)
· Responsible/Accountable for implementation
· Designate who actually does it?
· What is benefit?
The 2003-2004 goals were identified and are attached along with Administrative Directives.
The next steps identified are: · Action plan from staff
· Who, what department
· When
· How
· What are outcomes
· Cost?
Staff requested that Council prioritize goals in some cases. The target date for adoption of 2003-2004
Goals is March 18, 2003. It was noted that it would be helpful to the Budget Committee if these goals were
sent out to them.
Meeting was adjourned at 5:12 p.m.
Respectfully submitted,
Barbara Christensen
City Recorder
CITY OF
kSHLAND
2003-2004 Strategic Plan Goals of the City of Ashland
February 8, 2003
COMMUNITY VALUES STATEMENT
The citizens of Ashland value a City government that helps create an environment within which
they are able to live happy and productive lives. This includes a healthy and sustainable
environment; an opportunity to acquire the basic necessities of life; a sound infrastructure that
meets our common needs for transportation, energy information and communications, health care,
water and waste management; and a variety of social, recreational, business and cultural
opportunities.
The citizens want their government to respect our diverse people, natural environment, and rich
heritage and culture, and to promote citizen involvement, initiative, innovation and a strong sense
of community.
ELEMENTS AND GOALS
1. CITIZEN PARTICIPATION AND INVOLVEMENT
The City recognizes the value of citizen involvement and the wealth of information and resources
that the citizens of Ashland posses. The City is committed to a high level of communication with
the public.
2003-2004 Goals
a) Continue to help commissions and committees become more effective with adequate
resources and training opportunities.
b) Adopt a process to meet LCDC Goal 1 Participation goal requirement.
c) Evaluate appropriateness of Ordinance for Hearings Officer to handle Land Use Appeals.
d) Consider update of City Charter.
2. ENVIRONMENTAL RESOURCES
Ashland seeks to retain its natural beauty as it continues to grow and further develop. The City
seeks to strike a balance between urbanization and the natural environment by providing
protection for soils, small creeks & wetlands, urban forest, clean air and peace & quiet.
2003-2004 Goals
a) Develop Riparian Ordinance.
b) Develop Urban Forestry Plan.
3. HOUSING
The City has a responsibility to ensure that proper amounts of land are set aside to accommodate
the various housing needs in the City, and that its land development ordinances are broad enough
to allow for variation in housing type, cost and density.
4. ECONOMIC STRATEGY
The City encourages a variety of economic activities in the City, while continuing to reaffirm the
economic goals of Ashland citizens and existing businesses. Economic development in Ashland
should serve the purpose of maintaining and improving the local quality of life.
2003-2004 Goals
a) Complete update of Economic Development Comprehensive Plan Element.
· Develop written outline of Economic Development policies.
· Advance Economic Development strategies with community.
· Focus on appropriateness of industrial development goals.
b) Continue master planning of large undeveloped mixed-use properties.
c) Work on potential development of Railroad area and Old Croman Mill site
· Master Planning
· Public process
5. PUBLIC SERVICES
The City will provide a full range of public services that meet the needs of existing and future
citizens.
2003-2004 Goals
a) Update and improve Council Chambers in respect to seating, sound and web access.
b) Evaluate space needs in Civic Center.
c) Continue effort to improve the viability of AFN.
· Review Business Plan
· Expand outside the City
· Continue Monitoring
d) Complete pre-design plan for future extension of TAP water line, including priority for
conservation.
6. TRANSPORTATION & TRANSIT
To retain Ashland's small-town character while it grows, the City must proactively plan for a
transportation system that is integrated into the community and enhances the livability, character
and natural environment.
2003-2004 Goals
a) Improve safety of existing at grade RR crossings and develop plan to improve Hersey
Street/N. Laurel Street crossings.
b) Improve pedestrian and traffic safety based on the 3-E's (Education, Enforcement and
Engineering) at Wimer Street and North Main.
c) Continue and expand RVTD free busing program.
d) Measurably improve traffic safety in neighborhoods. (Pedestrians, auto, bicycle, sidewalks,
school zones, speed limits, crosswalk safety)
e) Evaluate TTPC Plan and develop action plan for items adopted.
7. ENERGY, AIR AND WATER RESOURCES
Ashland seeks to be a regional leader in the areas of energy, air and water conservation. The City
seeks to continue this leadership role in further development of goals, policies and programs that
encourage citizens to conserve natural resources. The City also desires to continue to provide
electrical services to consumers at as low a cost as possible.
8. PARKS, OPEN SPACE AND AESTHETICS
Ashland's character is intimately linked to its aesthetic resources, including its vistas, trees, parks,
open space lands, and public art. The City seeks to develop programs that preserve important
open space and parkland, while accommodating continuing urbanization.
2003-2004 Goals
a) Improve public trail system by developing a comprehensive trails master plan, which
addresses minimizing public/private conflict. Plan should include Bear Creek Greenway
(Dog Park & Mountain Avenue Park)
9. URBANIZATION
The City seeks to ensure an orderly transition of land from rural to urban uses.
2003-2004 Goals
a) Continue to provide information to the community and foster discussion on growth and
planning issues. In particular: historic preservation, annexation requirements, State land use
law, infill policy, rate of growth, development standards, development processes and the
consequences of increasing urban densities (infill).
b) Develop resources for proactive Land Use planning.
10. HISTORICAL SITES AND STRUCTURES
Ashland seeks to preserve its rich history through the preservation of its historical buildings and
places.
2003-2004 Goals
a) Give attention to preserving historic properties that were originally built to provide city
services.
11. REGIONAL STRATEGIES
Ashland seeks to develop unique partnerships with governments, non-profits and the private
sector to ensure that regional issues of importance to the City and the region are addressed in a
collaborative and effective way.
12. FINANCIAL MANAGEMENT
The City will be an accountable and effective steward of the public trust and public resources.
The City will provide equitable and efficient services to the public through the efficient use of
assets and resources.
2003-2004 Goals
a) Complete and implement the performance measures program.
13. SOCIAL & HUMAN SERVICES
To ensure that all people in Ashland live in a safe, strong, and caring community, the City seeks
to enhance the quality of life and promote self-reliance, growth and development of people. To
these ends, the City will strive to provide resources and services to meet basic human needs.
2003-2004 Goals
a) Review and consider strategies contained in the Health & Human Services Plan.
ADMINISTRATIVE DIRECTIVES
a) Develop Capital Improvement Plan for emergency communications infrastructure for Police
and Fire Departments.
b) Establish department work efficiency goals.
c) Investigate efficiency in use of GIS and mapping.
d) Assess adequate resources to deliver programs and services, including staff retention issues.
e) Evaluate if adequate resources are available for Code enforcement.
f) Improve the coordination of the management of natural resources and evaluate natural
resource staff needs.