HomeMy WebLinkAbout2003-0716 Study Session PACKETCITY OF
SHLAND
CITY COUNCIL STUDY SESSION
AGENDA
Wednesday, July 16, 2003 at 12:00 p.m.
Council Chambers, 1175 East Main Street
1. Economic Development Action Plan.
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CITY OF
kSHLAND
Memo
DATE: July 16, 2003
TO: Honorable Mayor and City Council
FROM: John McLaughlin, Director of Community Development
RE: City Council Study Session
Economic Development Action Plan
The City Council has begun discussion on the development of an Economic Development Action Plan
as a pre-cursor to the full update of the Economic Element of the Comprehensive Plan, and as a tool to
assist with possible revisions as to how revenues from the Transient Occupancy Tax are allocated.
This information is provided to the Council to assist in the development of a process for the creation of
the Action Plan, and to provide background as to past actions by the City regarding this issue.
Current Economic Element - Update Socioeconomic Data
The current Economic Element from the Comprehensive Plan is attached. While the information may
be somewhat dated, the general policies still provide appropriate guidance for the community. Updating
the socioeconomic data would be a first step, and one that would be beneficial in the development of an
action plan.
It is recommended that a firm, such as ECONorthwest, be utilized to update the information.
ECONorthwest was previously hired to conduct the Housing Needs Assessment. Included in this packet
is Appendix A of that report, Socioeconomic Data, utilized in the Housing Action Plan. Funding for this
contract (and other efforts in this project) could come for the Transient Occupancy Tax revenues
returned to the City by the Chamber of Commerce and OSF.
Appointment of Economic Development Review Committee
It is recommended that the Mayor and Council appoint an ad hoc Economic Development Review
Committee to review the updated economic data, relate the data to current economic trends in the
community, and determine an action plan to address economic development issues.
The committee should be broad based, including members from the previous committee from 2000, as
well as other community interests. The committee should represent the values of the community
regarding economic development.
DEPARTMENT OF COMMUNITY DEVELOPMENT
Planning Division Tel: 541488-5305
20 East Main Slmet Fax: 541488-5311
Ashland, Oregon 97520 TrY: 800-735-2900
vc~w.ashlarKl.or, us
Appointment of Transient Occupancy Tax Committee
Near the end of the development of the Action Plan, the Mayor and Council should appoint a specific
committee to review the allocation of the revenues received through the Transient Occupancy Tax. The
main charge would be to determine how changes could be made to the current allocations that would
assist in the implementation of the Economic Development Action Plan.
Development of Assumptions
The Council may wish to consider establishing certain project parameters to guide the committee. In the
past, these have included the following:
· It is the responsibility of companies desiring to locate in Ashland to procure funding for their
financial considerations from sources outside of the City government;
· The City shall maintain high quality standards for development in accordance with the
Comprehensive Plan, Municipal Code and Oregon Revised Statutes;
· Planning and Building procedures apply to development in the City and shall be in accordance with
the Comprehensive Plan, Municipal Code, and Oregon Revised Statutes;
· System Development Charges (SDC's), fees, permit costs, etc.., for developments shall apply to all
development in the City; and
· The City Council, the final decision making body, shall hear, consider, and as appropriate,
implement the recommendations of the committee.
Determination of Community Values
The ad hoc committee should establish the broad values of the community regarding economic
development. In the past, these values included the following:
Small Town Environment
· Age and income diversity is important- need all age groups and incomes to be a
great community to live in.
· Smaller population is valued.
· People can live and work in Ashland.
· Interdependency in the local economy between SOU, ACH, OSF, business, education
and government.
· Quality of development is high (both residential and commercial).
Quality of Life
· Natural environment - air, water, trees, views, etc.
DEPARTMENT OF COMMUNITY DEVELOPMENT
Planning Division Tel: 541488-5305
20 East Main Street Fax: 541-488-5311
Ashland, Oregon 97520 TTY: 800-735-2900
~w~w.ashland.or. us
Safe Community
· Walkable and accessible community
· Cultural amenities are strong: theater, music, art, dining, literature, etc...
· Friendly community, open and people have positive attitudes
· Laid back community
· Accessible health care in town
· Live where you work
· Proximity to metro-area types of services in the region
· Residents can make a difference living here - can engage and be part of the solution
· High level of accountability
· Access to higher education
Next Steps:
1. Council discussion of project, timelines, and expectations. (Study Session- July 16, 2003)
.
Contract with a consulting firm to update socioeconomic data necessary for the decision-making
with the Action Plan, and also necessary for the update of the Economic Element of the
Comprehensive Plan. {RFQ - August, 2003. Contract- September, 2003)
.
Appoint a broad-based committee to review existing data and information, including adopted
economic goals and policies of the community. Establish project parameters and community
values. (September, 2003)
.
Through a public process, utilize the committee to develop an action plan for addressing
immediate economic development strategies, including allocation of Transient Occupancy Tax
revenues. (October- November, 2003)
.
Appoint Transient Occupancy Tax Committee to review current allocation and recommend
modifications as part of the 2004-2005 Budget Process. (Appoint - December, 2003.
Recommendations to Budget Committee- February, 2004)
.
Update of the Economic Element of the Comprehensive Plan. (November, 2003 - September,
2004)
DEPARTMENT OF COMMUNITY DEVELOPMENT
Planning Division Tel: 541488-5305
20 East Main Street Fax: 541-488-5311
Ashland, Oregon 97520 TTY: 800-735-2900
www.ashland.or, us
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Appendix A
Socioeconomic Data
POPULATION AND DEMOGRAPHICS
The population and demographic data presented in this section is drawn
from the U.S. Census for 1990 and 2000.
Table A-I. Population by age and race in Ashland, Jackson County,
and Oregon, 2000
Ashland Jackson Co. Ore~on
Population
1990 16,234 146,389 2,842,321
2000 19,522 181,269 3,421,399
% Chan,qe 90-00 20% 24% 20%
Age and Race
Age
Under 20 4,775 24%
20 to 24 2,314 12%
25 to 34 2,174 11%
35 to 44 2,378 12%
45 to 54 3,249 17%
55 to 59 1,042 5%
60 to 64 694 4%
65 to 74 1,272 7%
75 to 84 1,143 6%
85 and over 481 2%
Race
White 17,873 92%
Non-white 1,649 8%
Of Hispanic ori.qin (any race) 695 4%
49
10,
20,
25,
27
7
14,
10,
3
164 27% 944,004 28%
826 6% 230,406 7%
330 11% 470,695 14%
930 14% 526,574 15%
954 15% 507,155 15%
220 6% 173,008 5%
854 4% 131,380 4%
279 8% 219,342 6%
926 6% 161,404 5%
.786 2% 57,431 2%
166,125 92% 3,316,654 97%
15,144 8% 104,745 3%
12,126 7% 275,312 8%
Source: U.S. Census Bureau. Census 2000. Profiles of General Demographic Characteristics: Oregon. May
2001. 1990 population from State of Oregon, Housing & Community Services Department. Oregon Census
Abstract. July 1993.
Ashland Housing Needs Assessment ECONorthwest May 2002 Page A-1
Table A-2. Households by type and housing occupancy in Ashland,
Jackson County, and Oregon, 2000
Ashland Jackson Co. Ore,cjon
Households and Household Types
Relationship
In households 18,308
In group quarters 1,214
Household by Type
Total households 8,537
Family Households 4,479
w/children under 18 2,159
Married couple families 3,193
Female householder 1,001
Non-family households 4,058
Householder living alone 2,839
Householder over age 65 931
HH with individuals under 18 2,265
HH with individuals 65 and over 2,006
Average HH Size 2.14
Averaqe Family Size 2.72
Housing Occupancy
Total housing units 9,050
Occupied housing units 8,537
Owner-occupied units 4,456
Average HH Size 2.30
Renter-occupied units 4,081
Average HH Size 1.98
Vacant housing units 513
Seasonal housinq units 150
Source: U.S. Census Bureau. Census 2000. Profiles of General
94% 177,592 98% 3,343,908 98%
6% 3,677 2% 77,491 2%
100% 71,532 100%
52% 48,423 68%
25% 21,663 30%
37% 38,053 53%
12% 7,530 11%
48% 23,109 32%
33% 17,978 25%
11% 7,838 11%
27% 23,616 33%
23% 20,119 28%
2.48
2.95
1,333.723
877.671
410.803
692.532
130 782
456.052
347 624
121.200
445.764
305.475
2.51
3.02
100%
66%
31%
52%
10%
34%
26%
9%
33%
23%
100% 75,737
94% 71,532
52% 47,564
2.52
48% 23,968
2.40
5.7% 4,205
1.7% 834
100% 1,452,709 100%
94% 1,333,723 92%
66% 856,951 64%
2.59
34% 476,772 36%
2.36
5.6% 118,986 8.2%
1.1% 36,850 2.5%
Demographic Characteristics: Oregon. May 2001.
Page A-2 ECONorthwest May 2002 Ashland Housing Needs Assessment
INCOME
Table A-3. Population growth by age in Ashland
and Oregon, 1990-2000
1990 2000 Growth % of Growth
Ashland Total 16,234
Under 20 4,390
20 to 24 1,794
25 to 34 2,055
35 to 44 3,071
45 to 54 1,545
55 to 64 1,146
65 to 74 1,278
75 to 84 771
85 and over 184
19,522
4 775
2 314
2 174
2 378
3 249
1 736
1 272
I 143
481
3,288 100%
385 12%
52O 16%
119 4%
-693 -21%
1,704 52%
590 18%
-6 0%
372 11%
297 9%
Oregon Total 2,842,321 3,421,399 579,078 100%
Under 20 802,516 944,004 141,488 24%
20 to 24 189,142 230,406 41,264 7%
25 to 34 451,544 470,695 19,151 3%
35 to 44 474,851 526,574 51,723 9%
45 to 54 296,595 507,155 210,560 36%
55 to 64 236,349 304,388 68,039 12%
65 to 74 224,438 219,342 -5,096 -1%
75 to 84 128,071 161,404 33,333 6%
85 and over 38,815 57,431 18,616 3%
Sources: 1990 population from State of Oregon, Housing & Community Services Department. Oregon Census
Abstract. July 1993. 2000 data from U.S. Census Bureau. Census 2000. Profiles of General Demographic
Characteristics: Oregon. May 2001.
Table A-4. Total housing units in Ashland and Oregon, 1990-2000
1990 2000 Growth % of Growth
Ashland 7,204 9,050 1,846 26%
Ore,qon 1,193,567 1,452,709 259,142 22%
Sources: 1990 population from State of Oregon, Housing & Community Services Department. Oregon Census
Abstract. July 1993. 2000 data from U.S. Census Bureau. Census 2000. Profiles of General Demographic
Characteristics: Oregon. May 2001.
Income data in this section is from Claritas, a private vendor of
socioeconomic and marketing data. Claritas uses public information such as
the U.S. Census and proprietary methods to estimate socioeconomic
characteristics. The data presented in this section for Ashland and Medford is
for the zip codes for these areas-- 97520 for Ashland and 97501 and 97504 for
Medford. These zip code areas are larger than the city limits or UGBs of
these cities.
Ashland Housing Needs Assessment ECONorthwest May 2002 Page A-3
Table A-5. Household income by income range in Ashland, Medford,
Jackson County, and Oregon, 2001
Ashland Medford
<$5,000 481 999
$5,000-$9,999 673 1,695
$10,000-$14,999 851 2,334
$15,000-$24,999 1,672 4,776
$25,000-$34,999 1,269 4,600
$ 35,000-$ 39,999 706 1,763
$40,000-$ 49,999 1,038 3,589
$ 50,000-$ 74,999 1,849 6,221
$75,000-$99,999 766 2,601
$100,000-$149,999 577 1,525
$150,000+ 242 1,049
Total 10,124 31,1 52
<$5,000 4.8% 3.2%
$5,000-$9,999 6.6% 5.4%
$10,000-$14,999 8.4% 7.5%
$15,000-$24,999 16.5% 15.3%
$25,000-$34,999 12.5% 14.8%
$35,000-$39,999 7.0% 5.7%
$40,000-$49,999 10.3% 11.5%
$50,000-$74,999 18.3% 20.0%
$75,000-$99,999 7.6% 8.3%
$100,000-$149,999 5.7% 4.9%
$150,000+ 2.4% 3.4%
Total 100.0% 100.0%
Jackson Co.
2 514
4 047
5 718
12 410
11 10!
4 216
8 535
15 143
5 789
3 123
I 803
74,399
3.4%
5.4%
7.7%
16.7%
14.9%
5.7%
11.5%
2O .4%
7.8%
4.2%
2.4%
100.0%
Oregon
39 761
60 238
86 129
187 592
178.004
84 648
151.630
283.782
145.212
92 406
59 066
1,368,468
2.9%
4.4%
6.3%
13.7%
13.0%
6.2%
11.1%
20.7%
10.6%
6.8%
4.3%
100.0%
Source: Claritas, Inc.
Note: Data for Ashland and Medford is for their zip code areas, which are larger than the city limits.
Table A-6. Median household income in Ashland
and Medford, 1979, 1989, and 2001 (in constant
2001 dollam)
1979 1989 2001
Ashland $30,977 $33,350 $35,706
Medford (97501) $30,713 $29,403 $31,697
Medford (97504) $39,077 · $41,097 $45,876
Source: Claritas, Inc.
Note: Data for Ashland and Medford is for their zip code areas, which am larger
than the city limits.
Page A-4 ECONorthwest May 2002 Ashland Housing Needs Assessment
Table A-7. Household income by age, Ashland, 2001
2001 Age of Householder
Income in 2001 15-24 25-34 35-44 45-54 55-59 60-64 65-69 70-74 75-79 80-84 85 + Total
Under $5,000 147 116 14 30 26 17 8 8 29 11 18 424
$5,000-$9,999 157 108 81 34 31 20 29 31 64 39 37 631
$10,000-$14,999 196 155 138 74 30 24 36 38 50 30 26 797
$15,000-$24,999 200 486 248 196 80 52 54 63 60 38 37 1,514
$25,000-$34,999 60 213 239 322 52 32 54 70 46 29 27 1,144
$35,000-$49,999 23 211 360 431 99 57 63 72 56 38 29 1,439
$50,000-$74,999 I 167 311 485 172 129 82 80 60 28 30 1,545
$75,000-$99,999 14 34 101 206 78 66 26 28 13 7 11 584
$100,000-$149,999 12 8 60 160 39 31 15 20 22 16 22 405
$1 50,000-$249,999 0 14 29 44 I 0 4 2 8 5 6 113
$250,000-$499,999 0 5 1 9 2 4 I 3 2 4 0 31
$500,000 or More 0 0 0 13 0 2 0 0 0 I 0 16
Total House holds 8t 0 1.517 1.582 2.004 610 434 372 415 410 246 243 8.643
Median lncome $12,577 $22,809 $37.958 $47,042 $48,030 $52,907 $36,190 $34,643 $25,435 $26.724 $26.296 $33.375
Source: Claritas, Inc.
EMPLOYMENT
For this study ECONorthwest obtained confidential ES-202 employment
data for Jackson County from the Oregon Employment Department. This
data covers the years 1990 and 2000. This data set reports the SIC (industry)
monthly employment, and annual payroll for individual employers in Jackson
County.
This data is used by the Oregon Employment Department to publish
employment data for counties in Oregon. The primary advantage of using the
raw ES-202 data is the ability to analyze trends in employment and payrolls
for sub-areas of Jackson County. State law requires that we maintain the
confidentiality of individual employers. For this reason we cannot use the
data to report characteristics of individual employers, such as their level of
employment or annual payroll. In addition, we cannot report data for an
industry that has fewer than three firms or in which a single employer
represents more than 80% of employment in that industry. The data
presented here has been formatted to maintain the confidentiality of
individual employers.
To identify employers in Ashland and Medford we used the zip code in the
mailing address for each employer. The zip codes cover an area larger than
the city l~m~ts or UGB for these communities.
The ES-202 data does not always accurately represent the actual location
of employers within the County. For example, the data for Jackson County
includes U.S. Postal Service employees in the county, but the address for
individual Post Offices is their regional payroll office outside of Jackson
County. For this reason we cannot identify the level of Postal Service
employment in Medford or Ashland.
This issue can cause anomalies in the data presented in this section. For
example, it appears that Government employment in Ashland increased by
809 over the 1990-2000 period. However,. the ES-202 data does not show any
Ashland Housing Needs Assessment ECONorthwest May 2002 Page A-5
employment at Southern Oregon University (or Southern Oregon State
College) in Ashland in 1990. The ES-202 data does include SOU's
employment in 2000, and this accounts for much of the apparent Government
employment growth in Ashland in the 1990s.
Page A-6 ECONorthwest May 2002 Ashland Housing Needs Assessment
Table A-8. Employment and payroll per employee in Ashland, 1990 and 2000
1990 2000 Payroll/Employee
SiC Emp. Emp. Growth %Growth 1990 2000 Change
Agricultue, Forestry, Fishing, Mining 50 130 80 t60% $17,652 $17,686 $34
Agricultural Services 07 42 79 37 88% $14,130 $17,329 $3,199
Other Agriculture, Forestry, Fishing, Mining 8 51 43 538% $18,238
Construction 218 411 193 89% $23,764 $33,418 $9,655
General Building Contractors 15 129 207 78 60% $24,699 $36,149 $11,450
Heavy Construction 16 28 58 30 107% $24,901 $34,148 $9,247
Special Trade Contractors 17 61 146 85 139% $21,263 $29,257 $7,994
Manufacturing 595 748 153 26% $24,846 $26,387 $1,540
Food & Kindred Products 20 37 65 28 76% $11,315 $18,598 $7,283
Apparel 23 28 30 2 7% $12,268 $17,482 $5,214
Lumber & Wood Products 24 327 103 -224 -69% $26,539 $29,875 $3,336
Printing & Publishing 27 96 148 52 54% $19,557 $24,038 $4,481
Fabricated Metal 34 21 60 39 186% $35,841 $30,220 -$5,621
Instruments 38 18 45 27 150% $21,909 $21,883 -$26
Other Manufacturing 68 297 229 337% $28,859
Transportation & Utilities 78 121 43 55% $18,691 $21,797 $3,106
Trucking & Warehousing 42 29 104 75 259% $27,244 $22,514 -$4,730
Transportation Services 47 14 4 -10 -71% $14,591 $18,309 $3,718
Other Transportation & Utilities 35 13 -22 -63% $17,137
Wholesale Trade 131 102 -29 -22% $32,790 $28,764 -$4,026
Durable Goods 50 59 53 -6 -10% $28,141 $35,061 $6,919
Nondurable Goods 51 72 49 -23 -32% $36,599 $21,953 -$14,646
Retail Trade 1,752 2,514 762 43% $12,861 $15,073 $2,212
Building Materials 52 52 46 -6 -12% $18,585 $21,282 $2,697
General Merchandise 53 100 98 -2 -2% $14,337 $18,880 $4,542
Food Stores 54 310 420 110 35% $14,665 $16,299 $1,634
Automotive Dealers & Service 55 218 255 37 17% $24,316 $29,332 $5,015
Apparel 56 37 79 42 114% $8,393 $15,315 $6,922
Furniture 57 42 46 4 10% $15,658 $17,380 $1,722
Eating & Drinking 58 832 1,278 446 54% $8,527 $10,646 $2,119
Miscellaneous Retail 59 161 292 131 81% $13,804 $17,543 $3,739
Finance, Insurance, & Real Estate 179 251 72 40% $20,425 $22,387 $1,962
Depository Institutions 60 57 63 6 11% $20,541 $24,252 $3,712
Insurance Agents 64 34 54 20 59% $21,097 $22,926 $1,830
Real Estate 65 75 104 29 39% $14,031 $21,177 $7,147
Other FIRE 13 30 17 131% $21,690
Services 1,893 3,101 1,208 64% $15,797 $20,942 $5,145
Hotels & Lodging Places 70 429 369 -60 -14% $10,950 $13,247 $2,297
Personal Services 72 53 96 43 81% $11,940 $13,014 $1,074
Business Services 73 51 269 218 427% $18,784 $32,102 $13,318
Auto Repair & Services 75 15 35 20 133% $16,821 $16,331 -$489
Motion Pictures 78 67 99 32 48% $11,200 $12,996 $1,796
Amusement & Recreation 79 397 535 138 35% $20,238 $21,624 $1,386
Health Services 80 315 870 555 176% $23,196 $26,029 $2,833
Legal Services 81 39 35 -4 -10% $30,178 $39,925 $9,746
Educational Services 82 63 63 0 0% $14,237 $17,124 $2,887
Social Services 83 249 392 143 57% $12,243 $13,396 $1,153
Membership Organizations 86 141 167 26 18% $5,400 $12,258 $6,858
Engineering & Management 87 36 108 72 200% $22,120 $26,599 $4,479
Private Households 88 12 32 20 167% $8,100 $9,121 $1,021
Other Services 26 31 5 19% $37,313
Nonclassifiable 99 5 5 0 0% $8,600 $32,358 $23,758
Government 824 1,633 809 98% $25,966 $39,937 $13,97,0
Total Employment 5,725 9,016 3,291 57% ~;18,189 $23,866 $5,677
Source: Confidential ES-202 employment data provided to ECONorthwest by the Oregon Employment Department
Note: Confidential data about individual employers has been suppressed. 1990 payroll per employee stated in constant 2000
dollars.'
Ashland Housing Needs Assessment ECONorthwest May 2002 Page A-7
Table A-9. Employment and payroll per employee in Medford, 1990 and 2000
1990 2000 Payroll/Employee
Sector I Industry SIC Emp. Emp. Growth % Growth 1990 2000 Change
AgHcultue. Forestry. Fishing. Mining 1.417 1.243 .174 -12% $15.314 $18.958 $3.644
Agricultural Production - Crops 01 1.003 737 -266 -27% $14.625 $17.947 $3.321
Agricultural Services 07 185 195 10 5% $13.139 $18.349 $5.210
Forestry 08 90 254 164 182% $20.168 $17.466 -$2.702
Other Agriculture. Forestry. Fishing. Mining 139 57 -82 -59% $20.037 $40.769 $20.732
Construction 1,525 1,400 -t25 -8% $24,392 $30,434 $6,042
General Building Contractors 15 498 268 -230 -46% $24.077 $31.718 $7.641
Heavy Construction 16 197 30 -167 -85% $26.658 $30.317 $3.659
Special Trade Contractors 17 830 1.102 272 33% $24.043 $30.125' $6.082
Manufacturing 3,974 2,361 -1.613 .41% $29.518 $36.074 $6.555
Food & Kindred Products 20 226 212 -14 -6% $23.732 $36.522 $12.790
Apparel 23 54 12 -42 -78% $13.186 $22.544 $9.358
Lumber & Wood Products 24 2.034 780 -1.254 -62% $32.806 $37.356 $4.550
Furniture 25 28 7 -21 -75% $16.023 $12.631 -$3.391
Printing & Publishing 27 552 596 44 8% $22.886 $28.992 $6.107
Stone. Clay. & Glass 32 161 194 33 20% $22.928 $43.921 $20.993
Fabricated Metal 34 241 163 -78 -32% $29.946 $32.661 $2.715
Industrial Machinery & Equipment 35 114 65 -49 -43% $29.711 $33.550 $3.839
Transportation Equipment 37 101 61 -40 -40% $28.947 $38.540 $9.593
Instruments 38 54 125 71 131% $24.953 $60.721 $35.768
Miscellaneous Manufacturing 39 112 18 -94 -84% $31.002 $30.297 -$704
Other Manufacturing 297 128 -169 -57% $31.590 $32.338 $749
Transportation & Utilities 1.791 2.344 553 31% $29.350 $32.612 $3.262
Passenger Transit 41 143 263 120 84% $14.793 $17.027 $2.234
Trucking & Warehousing 42 622 246 -376 -60% $30.588 $29.062 -$1.526
Air Transportation 45 104 259 155 149% $25.741 $29.552 $3.811
Transportation Services 47 235 300 65 28% $30.643 $38.680 $8.037
Communications 48 587 994 427 75% $30.807 $31.061 $253
Electric. Gas. Sanitary 49 120 282 162 135% $33.988 $52.065 $18.077
Wholesale Trade 1,798 1,734 -64 -4% $29,426 $32,931 $3,506
Durable Goods 50 1.174 1.055 -119 -10% $30.907 $35.080 $4.173
Nondurable Goods 51 624 679 55 9% $26.638 $29.592 $2.954
Retail Trade t2.t06 13,336 1,230 10% $15.324 $20.138 $4.814
Building Materials 52 383 391 8 2% $20.879 $22.508 $1.628
General Merchandise 53 1.260 1.879 619 49% $16.220 $18.009 $1.788
Food Stores 54 1.578 1.107 -471 -30% $15.729 $20.466 $4.737
Automotive Dealers & Service 55 1.196 1.532 336 28% $22.396 $32.855 $10.459
Apparel 56 344 464 140 41% .$12.444 $12.176 -$268
Furniture 57 504 583 79 16% $20.306 $22.262 $1.957
Eating & Drinking 58 3.939 3.381 -558 -14% $9.222 $11.494 $2.272
Miscellaneous Retail 59 2.902 3.979 1.077 37% $18.826 $23.926 $5.100
Finance, Insurance, & Real Estate 1,694 1,980 286 17% $29,298 $36,930 $8,633
Depository Institutions 60 587 577 -10 -2% $24.696 $31.237 $6.541
Nondepository Institutions 61 87 187 100 115% $29.012 $32.626 $3.615
Security & Commodity Brokers 62 114 152 38 33% $72.429 $99.001 $26.572
Insurance Carriers 63 253 211 -42 -17% $29.483 $40.504 $11.021
Insurance Agents 64 205 306 101 49% $24.058 $30.069 $6.010
Real Estate 65 421 521 100 24% $16.345 $21.810 $5.465
Holding & Investment Ofr~.es 67 27 26 -1 -4% $125.428 $186.105 $60.677
Services tl,211 14,347 3,t36 28% $2t,502 $26,130 $4,628
Hotels & Lodging Places 70 917 433 -484 -53% $10.817 $14.941 $4.124
Personal Services 72 449 521 72 16% $13.677 $18.082 $4.405
Business Services 73 1.173 2.397 1.224 104% $14.510 $18.067 $3.557
Auto Repair & Services 75 414 527 113 27% $20.321 $23.553 $3.232
Miscellaneous Repair 76 213 101 -112 -53% $22.947 $25.864 $2.916
Motion Pictures 78 149 165 16 11% $15.836 $13.440 -$2.396
Amusement & Recreation 79 763 609 -154 -20% $15.395 $11.209 -$4.185
Health Services 80 4.405 5.903 1.498 34% $31.542 $37.423 $5.880
Legal Services 81 270 265 -5 -2% $26.909 $33.382 $6.473
Educational Services 82 293 314 21 7% $13.054 $17.682 $4.629
Social Services 83 1.053 1.795 742 70% $13.861 $15.422 $1.580
Membership Organizations 86 694 657 -37 -5% $9.415 $14,609 $5,194
Engineering & Management 87 329 569 240 73% $25.240 $31.757 $6.517
Private Households 88 71 79 8 11% $13.129 $11.193 -$1.936
Other Services 18 12 -6 -33% $9.485 $6.782 -$2.703
Nonclasaiflable 99 17 12 -5 -29% $3t.t00 $15.998 -$15.t02
Government 4.996 4.380 -616 -t2"/~ $26.881 $31,739 ~,4,857
Total Employment 40.529 43,137 2,608 6*/~ ~;21,985 ~28,443 ~,4,458
Source: Confidential ES-202 employment data provided to ECONorthwest by the Oregon Employment Department
NOte: Confidential data about individual employers has been suppressed. 1990 payroll per employee stated in constant 2000
dollars. ·
Page A-8 ECONorthwest May 2002 Ashland Housing Needs Assessment
Table A-10. Employment and payroll per employee in Jackson Co., 1990 and 2000
1990 2000 Payroll/Employee
Sector I Industry SIC Emp. Emp. Growth % Growth 1990 2000 Chan,(le
AgHcultue, Forestry, Fishing, Mining 1,587 2,391 804 51% $15,672 $18,345 $2,673
Agricultural Production - Crops 01 1.018 978 -40 -4% $14.624 $17.700 $3.077
Agricultural Production - Livestock 02 105 104 -1 -1% $17,095 $19.352 $2.257
Agricultural Services 07 270 561 291 108% $14.693 $20.530 $5.836
Forestry 08 107 587 480 449% $19,320 $13,097 -$6,223
Other Agriculture. Forestry. Fishing. Mining 87 161 74 85% $24.760 $33.124 $8,364
Construction 2,121 3,662 1,541 73% $25,210 $30,784 $5,574
General Building Contractors 15 590 860 270 46% $25,288 $31,949 $8.661
Heavy Construction 16 322 475 153 48% $27,151 $33.540 ' $6.389
Special Trade Contractors 17 1,209 2,327 1.118 92% $24.655 $29,791 $5.136
Manufacturing 8,846 9,257 411 5% $30,029 $33,283 $3,254
Food & Kindred Products 20 377 465 88 23% $22,702 $28,425 $5,722
Apparel 23 60 56 -4 -7% $12,739 $18,750 $6,011
Lumber & Wood Products 24 5,231 4,045 -1,186 -23% $31,851 $35,314 $3,462
Furniture 25 102 159 57 56% $23,120 $31,246 $8,125
Printing & Publishing 27 742 948 206 28% $23.657 $27,313 $3,656
Chemicals 28 131 151 20 15% $37,041 $40,430 $3.389
Rubber & Plastics 30 44 87 43 98% $22,851 $23,651 $801
Stone, Clay, & Glass 32 242 413 171 71% $26,906 $35,429 $8,523
Fabricated Metal 34 296 434 138 47% $29,340 $27,582 -$1,758
Industrial Machinery & Equipment 35 219 383 164 75% $28,125 $32,893 $4,768
Electronic & Electric Equipment 38 601 890 289' 48% $26,949 $27,384 $415
Transportation Equipment 37 239 308 69 29% $25,111 $32,507 $7,395
Instruments 38 66 619 553 838% $25,858 $50.101 $24,243
Miscellaneous Manufacturing 39 150 292 142 95% $29,161 $24,869 -$4.292
Other Manufacturing 346 7 -339 -98% $41,327 $18,124 -$23,202
Transportation & Utilities 2,837 3,865 1,028 36% $31,463 $32,543 $1,080
Passenger Transit 41 200 279 79 40% $13,397 $16,968 $3,571
Trucking & Warehousing 42 1,275 1,536 261 20% $31,428 $31,572 $144
Air Transportation 45 127 278 151 119% $26,501 $29,730 $3,230
Transportation Services 47 239 335 96 40% $30,603 $37,458 $6,855
Communications 48 668 1.056 388 58% $31,796 $31,269 -$527
Electric, Gas, Sanitary 49 328 377 49 15% $44,484 $49.535 $5,051
Wholesale Trade 2,479 2,518 39 2% $29,586 $31,996 $2,410
Durable Goods 50 1,436 1,528 92 6% $29.983 $34,348 $4.365
Nondurable Goods 51 1,043 990 -53 -5% $29,038 $28.364 -$874
Retail Trade 13,691 18,934 5,243 38% $15,200 $18,468 $3,268
Building Materials 52 525 651 126 24% $23,023 $22,968 -$55
General Merchandise 53 1,510 2,217 707 47% $16,038 $18,090 $2,053
Food Stores 54 1,875 2.226 351 19% $15,209 $17.543 $2,334
Automotive Dealers & Sen/ice 55 1,496 2,203 707 47% $20.770 $29,142 $8,372
Apparel 56 412 591 179 43% $11,778 $12,472 $895
Fumiture 57 541 690 149 28% $20.059 $21,710 $1,651
Eating & Drinking 58 4,315 5,845 1,530 35% $9.283 $11,011 $1,728
Miscellaneous Retail 59 3,017 4,511 1,494 50% $18,713 $23,200 $4,487
Finance, Insurance, & Real Estate 2,028 2,598 570 28% $27,324 $33,422 $6,098
Depository Institutions 60 790 803 13 2% $23,743 $29,474 $5,730
Nondepository Institutions 61 99 202 103 104% $29,051 $32,973 $3,922
Security & Commodity Brokers 62 117 168 51 44% $71,529 $92,312 $20,783
Insurance Carriers 63 267 218 -49 -18% $30,989 $40,300 $9,311
Insurance Agents 64 215 387 172 80% $23,654 $28,300 $4,647
Real Estate 65 511 768 257 50% $16,908 $20,698 $3,790
Holding & Investment Offices 67 29 52 23 79% $117,638 $103,077 -$14,561
Services 12,071 20,490 8,419 70% $21,307 $24,194 $2,887
Hotels & Lodging Places 70 953 958 5 1% $10,682 $13,649 $2,967
Personal Services 72 467 686 219 47% $13,557 $17,046 $3,490
Business Services 73 1,348 3,773 2,425 180% $14.811 $18,880 $4,069
Auto Repair & Services 75 489 740 251 51% $20,535 $22,876 $2,341
Miscellaneous Repair 76 256 172 -84 -33% $22,373 $23,709 $1,335
Motion Pictures 78 177 312 135 76% $14,732 $13,305 -$1,426
Amusement & Recreation 79 795 1,292 497 63% $15,554 $15,591 $37
Health Services 80 4,579 7,085 2,506 55% $31,317 $35.652 $4,335
Legal Services 81 272 329 48 18% $28,504 $34,404 $5.900
Educational Services 82 311 451 140 45% $12.694 $17,567 $4,872
Social Services 83 1,217 2,513 1,296 106% $13,980 $15,117 $1,137
Membership Organizations 86 726 1,169 443 61% $9,751 $14,224 $4,473
Engineering & Management 87 374 819 445 119% $24,579 $30.635 $6,055
Pdvate Households 88 85 146 61 72% $12,488 $11,188 -$1,300
Services NEC 89 16 35 19 119% $19,311 $35,165 $15,854
Nonclassifiable 99 24 24 0 0% $27,529 $21,118 -$6,411
Government 8,709 t0,191 t,462 17% $29,232 $34,761 $5,528
Federal 1,825 1,748 -77 -4% $36,241 $42,992 $6,751
State 1,567 1,786 219 14% $28,175 $40,584 $12,410
Local 5.317 6.657 1.340 25% $27.138 $31.037 $3.899
Total Em=lovment 54.393 73.930 t9.537 36% $23.579 $26.485 $2.906
Ashland Housing Needs Assessment ECONorthwest May 2002 Page A-9
Source: Confidential ES-202 employment data provided to ECONorthwest by the Oregon Employment Department
Note: Confidential data about individual employers has been suppressed. 1990 payroll per employee stated in constant 2000
dollars.
Table A-11. Comparison of employment growth by sector in Ashland,
Medford, and Jackson County, 1990-2000
% Employment Growth
Ashland Medford Jackson Co.
Agricultue, Forestry, Fishing, Mining 160% -12% 51%
Construction 89% -8% 73%
Manufacturing 26% -41% 5%
Transportation & Utilities 55% 31% 36%
Wholesale Trade -22% -4% 2%
Retail Trade 43% 10% 38%
Finance, Insurance, & Real Estate 40% 17% 28%
Services 64% 28% 70%
Nonclassifiable 0% -29% 0%
Government 98% -12% 17%
Total Employment
57% 6% 36%
Source: Confidential ES-202 employment data provided to ECONorthwest by the Oregon Employment
Department. Summary and analysis by ECONorthwest.
Table A-12. Comparison of employment composition by sector in
Ashland, Medford, and Jackson County, 2000
% of Total Employment
Ashland Medford Jackson Co.
Agricultue, Forestry, Fishing, Mining 1% 3% 3%
Construction 1% 3% 3%
Manufacturing 8% 5% 13%
Transportation & Utilities 1% 5% 5%
Wholesale Trade 1% 4% 3%
Retail Trade 28% 31% 26%
Finance, Insurance, & Real Estate 3% 5% 4%
Services 34% 33% 28%
Nonclassifiable 0% 0% 0%
Government 18% 10% 14%
Total Employment
100% 100% 100%
Source: Confidential ES-202 employment data provided to ECONorthwest by the Oregon Employment
Department. Summary and analysis by ECONorthwest.
Table A-13. Covered employment/population
ratios in Ashland, Medford, Jackson County,
and Oregon, 1990 and 2000
Employment/Population Ratios
1990 2000 Chancje
Ashland 0.35 0.46 0.11
Medford 0.86 0.68 -0.18
Jackson Co. 0.37 0.41 0.04
Ore,qon 0.43 0.47 0.04
Source: Confidential ES-202 employment data provided to ECONorthwest
by the Oregon Employment Department. Oregon employment from the
Oregon Employment Department, Covered Employment and Payroll, 1990
and 2000. Population from the U.S. Census. Analysis by ECONorthwest.
Page A-10 ECONorthwest May 2002 Ashland Housing Needs Assessment
Page 1 of 3
C, ITY OF
SHLAND
Wednesday, July 09, 2003
Report from Don Laws and Cate Hartzell on effort to reconsider
Transient Occupancy Tax (TOT) provisions
June 12,2003
Our effort led us to make recommendations related to three separate components:
1 ) Reallocation of a portion of the 2003-2004 TOT revenue to Oregon Shakespeare
Festival and Chamber of Commerce
2) Revision of the TOT Ordinance relative to allocations and responsibilities
3) Update and revision of the Economic Element of the Comprehensive Plan
1 ) Reallocation of a portion of the 2003-2004 TOT revenue to Oregon Shakespeare
Festival and Chamber of Commerce
On March 12, 2003, we (Cate and Don) proposed to change the TOT Ordinance to reduce
Oregon Shakespeare Festival (OSF) and Chamber of Commerce (CoC) allocations to the
2001-2002 budgeted level and allocate the difference to social service grants. Potential
Gain: $44,000.
We met with OSF and CoC in April; the agreement made there was to commit to updating
the Economic Element of the Comprehensive Plan, with an emphasis on examining the
effects of tourism and to specify expectations and goals for use of the TOT funds
allocated to those two organizations. Don and Cate also met with Gino and Lee to discuss
possible changes to the Ordinance.
In May, OSF and the Chamber offered to help narrow the operating budget gap for next
year by returning, with no strings attached, two-thirds of the increase they have been
budgeted for next year The Chamber would reduce by $20,000 and the OSF would
reduce by $10,000. This was proposed as a one-time-only offer that's based on the
assumption that the revision of the Economic Development Element will inform and guide
changes in the TOT allocation ordinance.
Recommendation:
1 ) That their offer be gratefully accepted; 2) That some of those funds be spent as
mentioned below.
2) Revision of the TOT Ordinance relative to allocations and responsibilities
We are concerned that, during a time when the city is spending more than it is receiving in
revenues, a significant portion of the budget that is spent for culture and economic
development is receiving very little review. We question whether the City really knows
what we want those funds to achieve, how those goals are best accomplished, or what is
currently happening.
There is a significant literature on economic development efforts by municipalities, and
some of it is very skeptical about the effectiveness of their role. At one time, we received
faidy detailed reports from OSF and the Chamber about how they spent the money
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allocated to them. However, largely because their activities seemed pretty much the same
every year and there was less concern over our total budget, the Budget Committee
actually asked to receive only brief written reports and the Council changed the Ordinance
to designate an established percentage of the TOT for OSF and the Chamber, eliminating
the need for them to make proposals or receive serious annual reviews.
This year the Economic Development Subcommittee asked that the ordinance designating
the apportionment of that money be reviewed. Their interest was in allocating.more of it to
smaller/other culture and economic development groups. We (Cate and Don) floated a
draft amendment that would have diverted some of the TOT to pay for the free bus
program. It became obvious that these proposals needed adequate input from the
affected parties and more consideration than was possible to complete before the end of
the budget approval process. We met with OSF and the Chamber and we all agreed that
this portion of the budget should do its share in helping to balance our operating budget.
We also agreed that we needed to revise the Economic Development Element of
Ashland's Comprehensive Plan in order to clarify what we want to accomplish through the
TOT Ordinance.
There are at least three ways to approach this task, if the Council decides to accept that
recommendation:
a) The City Council could identify options for Ordinance revision, informed by the work of
the Comp Plan Committee, conduct a public process and possibly complete that before
the next budget cycle.
b) The City Council and Mayor could appoint an Ad Hoc Committee to:
· Sponsor a public input process to derive options for change that respond to concerns
raised about the existing allocation structure and about possible changes to it;
· Work with the Comp Plan Element Ad Hoc Committee to clarify how the TOT should
support the Element;
· Recommend specific goals, targets, and reporting procedures for recipients of TOT
allocations;
· Recommend options for changing the Ordinance.
c) The Ad Hoc Committee working on the update of the Comp Plan Economic Element
could assume this charge, since it is related to their charge. One drawback to this option
is that it is possible that they would not complete this task before the next budget cycle.
Another drawback is the potential for the suggestion to allocate more to smaller groups
getting lost in the larger, Element discussion.
3) Update and revision of the Economic Element of the Comprehensive Plan
One of City Council's 2003 - 2004 Strategic Goals is to:
a. Continue update of economic development Comprehensive Plan element.
Develop written outline of Economic Development policies.
Review Economic Development strategies with the community.
Focus on appropriateness of industrial development goals.
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We propose the following process as a discussion point for achieving this goal.
1. Convene a new Ad Hoc Committee to serve as the public involvement point of contact
for this process. Consider both members of the last Ad Hoc Committee as well other
members of the public. We recommend ensuring that we have broad-based
representation, given that one of the questions we are asking has to do with diversifying
our economic base. Council will outline a set of questions or assumptions as part of the
framework within which the Committee will work. These include questions addressed in
some way through the Plan: diversity of the economic base, the implications, of types of
economic growth, what we've learned about the relationship between economic and
population growth in the last 10 years, and what the role of the city should be in the next
10 years.
2. Use a portion of the funds that will be returned to the city from OSF and the Chamber
(see 1 above) to hire Rebecca Reid or a consultant with similar expertise to compile
recent data tiered to the Comp Plan Element indicators, and questions that the City
Council and Ad Hoc Committee identify and prioritize.
3. While the consultant works, the Committee would review the existing Element and
convene public meetings for input.
4. The consultant would present that information to the Council, Ad Hoc Committee and
possibly an Ad Hoc Committee considering changes to the TOT Ordinance.
5. The Committee would draft an update of the Element for Council consideration.
End of Document - Back to Top
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