HomeMy WebLinkAbout1998-1103.SS.MINMINUTES FOR THE STUDY SESSION
ASHLAND CITY COUNCIL
November 3, 1998
CALL TO ORDER
Councilor Chairperson Wheeldon called the meeting to order at 6:05 p.m. in the Civic Center Council Chambers.
IN ATTENDANCE
Councilors Laws, Reid, Wheeldon, and DeBoer. Mayor Shaw and Councilor Hauck arrived late. Staff present included:
City Administrator Mike Freeman, Assistant City Administrator Greg Scoles, Administrative Services Director Richard
Wanderscheid, Director of Finance Jill Turner, City Attorney Paul Nolte, Fire Chief Keith Woodley, Director of
Electrical Utilities Pete Lovrovich, Chief of Police Scott Fleuter, Public Works Director Paula Brown, and Director of
Community Development John McLaughlin.
CITIZEN ATTITUDE SURVEY
Administrative Services Director Dick Wanderscheid provided background information on the preparation of the
surveys. Noted the better flow of the new surveys. Stated that results would be to Councilors by December 18th.
Council discussion of whether the survey's sample should include all residents, or only registered voters. Wanderscheid
read letter from Russ Silbiger urging that the sample include all citizens. City Administrator Mike Freeman noted that
no cities he knows of survey the general public. Freeman suggested surveying only those registered to vote, as they are
the ones who shape policy through voting.
Councilor Laws questioned where the lists are obtained, and how they are made up. Stated that if a reliable list were
available, he would prefer to poll the general public.
Wanderscheid noted that 400 people will be surveyed, at a cost of $8,000.00. Council concurred that the sample should
be composed of the general public. Wanderscheid asked for input, and said that the surveys will soon be pre-tested and
ready. Suggested that he would take input through Wednesday, November 4th.
Councilor Hauck noted that the choice of sampling is normally determined by the objective of the survey, and stated
that he feels that the difference is not great in some areas. Concurred that the general public was an acceptable sample,
with cross-tabbing to compare responses of voters and non-voters.
Mayor Shaw noted her experience that a fairly large percentage of people who are politically involved are in fact not
registered to vote.
DISCUSSION OF STRATEGIC PLANNING
Councilor Laws questioned implementing a new process when there is currently a process in place. Council discussion
of the unique nature of comprehensive plans in Oregon, in light of state law. Councilor Reid expressed concern that
those coming from other states don't realize that there are specific, state-imposed constraints on the comprehensive
planning process.
City Administrator Mike Freeman suggested that there is a need to look at the specific elements valued by the City, and
to develop a more detailed road map to achieve stated goals, which will be embodied through the budget process and
in all city operations.
Mayor Shaw stated that she sees strategic planning as laying a foundation for the City's comprehensive plan, to envision
where the City wants to go and facilitate getting there.
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Freeman stated that the Council should work not just on immediate needs. Emphasized the need to retain what is good
in current City processes, while implementing new ideas in order to improve. Stressed that having an implementable
schedule, to keep the City' s progress toward its goals current and alive, would be a much needed improvement. Noted
the need for a mission statement and a vision to be woven into this process.
Councilor Wheeldon stated that her understanding is that while a comprehensive plan speaks of what to do, a strategic
plan speaks more to how this is to be achieved and in what spirit. Suggested that City government can learn from the
practices of successful businesses.
Councilor Reid noted her willingness to participate in this process, but expressed concerns at encumbering the next
Council and Budget Committee. Emphasized that the Council needs to be responsive to the immediate needs of the
community.
Councilor Laws countered that the Comprehensive Plan is a binding document on future Councils, and noted that he
sees problems with the current process where the Comprehensive Plan, Capital Improvements Plan, and such are
prepared separately, with improvised goal setting. Suggested that more integration of all elements is necessary. Also
stated that the legal nature of the Comprehensive Plan will make preparing a Strategic Plan difficult, but that the inter-
connection of all elements into one unified approach has merit.
Mayor Shaw stated that future Councils are encumbered in many ways, and that they can make amendments as they see
fit. Suggested that this plan would be to provide guidance rather than encumber, and suggested viewing this as a means
to f'md ways to realize the vision of Ashland's Comprehensive Plan.
Councilor Hauck noted that a strategic plan would be subject to continued annual refinements. Freeman emphasized
this, noting the need to keep goals in mind. Suggested that the strategic planning process would replace annual goal
setting, but that short-term, yearly items would remain to be implemented each fiscal year.
Councilor Wheeldon questioned City Attorney Paul Nolte on the legality involved. Nolte suggested that the
Comprehensive Plan would be a part of the Strategic Plan, and that the Comprehensive Plan would need to be amended
as necessary according to state guidelines.
Brief discussion of the need for procedural training for new councilors, to address procedure, land use law, basic
budgeting, and etc. Councilor Hauck noted that the Rogue Valley Academy is a resource available locally that could
provide such training. Freeman noted that he and City Recorder Barbara Christensen have discussed the need for this
training, and were prepared to provide new Councilors with the information needed.
Freeman stated that he would like to kick-off the strategic planning process in mid-January, with roughly a day and a
half of sessions. Stated that he would move forward with scheduling these sessions, to get this integrated into the City's
processes as preparations for the next fiscal year are made.
ADJOURNED
The meeting was adjourned at 6:50 p.m.
~)Submitted by Derek Severson, Assistant to the City Recorder
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