HomeMy WebLinkAbout2007-0917 Study Session MIN
CITY COUNCIL STUDY SESSION
SEPTEMBER 17, 2007
PAGE I of5
MINUTES FOR THE STUDY SESSION
ASHLAND CITY COUNCIL
September 17, 2007
Civic Center Conncil Chambers
1175 E. Main Street
CALL TO ORDER
Mayor Morrison called the meeting to order at 5:24 p.m. in the Civic Center Council Chambers.
ROLL CALL
Councilors Silbiger, Chapman, Hartzell, Hardesty and Jackson were present. Councilor Navickas arrived at
5:58 p.m.
1. Review of Regular Meeting Agenda for September 18, 2007
Comment was made requesting clarification of information included in the PERF Report; would there be an
officer on duty in the contact station who would also visit businesses to talk to people.
Police Chief Terry Holderness eXplained that a records clerk rather than an officer will be assigned to the
contact station to answer questions from the public or notify the Police Department (PO) of any incidents in the
plaza area. He noted officers would only be in the area to write reports or take a break and stated the idea of
the contact station is to have a police presence on the plaza. He noted the public will have easier access to
police officers in the plaza and, in turn, police officers will have the ability to respond more quickly to various
situations. He stated the PO has already taken the initiative to visit some local businesses to address any of
their questions and/or issues and noted there will be an area commander in the plaza to regularly carry out
specific outreach. He commented the Area Commander Program is a long term solution that will address
business' rights and responsibilities as well as any perceived problems in the area and possible solutions.
Chief Holderness eXplained thatthe contact station will address crime in the area, disorder, and the perception
of crime and disorder. He stated crime such as disorderly conduct is significantly disproportionate downtown
due to the large amount of people in the area and noted alternative strategies used to address such issues. He
added the PO will continue to come up with additional strategies to include more elements. He stated the PO is
continuing to gather data on crime rates, police activity and response time (plaza and city-wide), etc., and noted
they will compare before and after data once the contact station has been in place for a specific period oftime.
He stated the PO will also log the actual amount oftime officers spend in the contact station in order to keep
track of how much time is spent in the plaza. Additionally, he noted it would not be economically feasible for
the City to have more than one contact station.
Administrative Services/Finance Director Lee Tuneberg clarified a new resolution will change the amount of
the total grant once the time comes near the end of the fiscal year.
Councilor Hardesty noted the resolution is the City's own making and is not imposed by the state, and she
questioned what the figures would be if the City used less than 1/3 of the new revenue. She also voiced her
interest in maximizing the amount the City can put into the general fund, as this money could also possibly be
used for economic development.
Mr. Tuneberg stated 14.23% of the tax can go towards tourism, 70% of additional revenue goes towards
tourism as well and the rest of it goes towards the general fund and can be used for other purposes. He agreed
some ofthe additional revenue cou Id be allocated to smaller grants or used for paying down debt. He stated if
CITY COUNCIL STUDY SESSION
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the City does not raise the tax rate and wants full flexibility to spend money that is not dedicated toward
tourism, 1.3 million dollars could be used on other items, such as funding on-going services.
Mr. Tuneberg eXplained the different mathematical figures provided on the council communication as well as
how they support the different scenarios while also taking state requirements into consideration.
City Administrator Martha Bennett stated that staff can provide the Council with a list of restrictions in
accordance with state law, and the different options the City can choose to use the general funds for.
Mr. Tuneberg responded to the question regarding paying offthe AFN debt through a balloon payment, that in
the past there was an interest penalty, but noted he would look at it again to see ifthere are any bonding funds
available.
2, Look Ahead Review
Ms. Bennett reviewed the schedule with the Council and noted it is subject to change.
3. Economic Development Strategy
City Administrator Martha Bennett stated that the resignation of Community Development Director David
Stalheim may affect the schedule of this project.
Councilor Navickas arrived at 5:58 p.m.
Community Director David Stalheim explained the outline for the Economic Development Strategy (EDS) and
noted there were three themes ofthe strategy:
. Preservation and enhancement of the quality of life.
. Creation of a diverse and sustainable economy.
. Improved coordination & process of civic and government sectors.
He identified three major steps to accomplish an Economic Development Strategy:
1) Review existing programs.
2) Develop a strategy utilizing public opinion.
3) Implement the strategy.
Mr. Stalheim stated he put together a list ofthe following items the Council should take into consideration, as
well as major tasks and options.
I) Determine the timing of effort in conjunction with other city efforts. He noted the staffs recommendation is
that the City move ahead immediately while taking care not to cause citizen confusion.
2) Create an Economic Development Task Force. The staffs recommendation is that the City develops a 12-
15 member Task Force with members who represent the following institutions and interests: City of Ashland,
Southern Oregon University, Ashland School District, Small Business Development Center, Rogue
Community College, Chamber of Commerce and citizen members, such as business representatives, youth and
retired persons.
3) Determine staffing needs. He stated this would require considerable effort to coordinate and noted there is
not sufficient capacity within staff to do so atthis time. He suggested the possibility of a consultant and staff,
as a consultant would be able to research, facilitate and write the strategy. He stated, however, that it's not
efficient for a consultant to carry out day-to-day activities such as organizing public meetings, notices and task
force contacts, without a part-time staff member. He also suggested the possibility of a new staff position
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within the City. It would create in-house expertise as well as City leadership and presence on the issues. He
noted the cons would include an ongoing budget commitment as well as a timeline to recruit and hire for such
a position. He recommended a blend of both approaches overtime and noted the strategy would be a$150,000
effort.
Mr. Tuneberg explained funding is an issue and noted $150,000 is cost estimate only of the strategy. He
commented there are three approaches the Council can take concerning the issue of cost; raise property taxes,
use proceeds from transit occupancy tax revenues, or look at other charges and give the strategy a higher
priority by cutting something else out of the budget. He stated $80,000 of the budget has been approved for
master planning and could be used towards the project. He noted any money spent beyond this amount would
require a revenue stream and added since the timing ofthe project goes into the next fiscal year, staff can make
a recommendation to the Budget Committee to renew the current property tax rate for the subsequent year. He
clarified the property tax rate was raised by 4 \", cents in June.
Ms. Bennett stated that this would not affect Croman, since the City will use a state grant, but the Council will
have to wait on using these funds for the railroad property. She also clarified that it is assumed that the City
would need to raise almost double the money allocated in the current budget.
Mr. Tuneberg noted if the Council were to add 1% on the tax, they could generate approximately $60,000 for
other items not tied to tourism. He stated the Council can consider what other items are lower in priority as
well as other charges the Council can assess.
Ms. Bennett stated ifthere was a strategy to increase tourism the 70% could easily be used, but because this is
a broader economic development strategy, it is highly questionable.
Mr. Stalheim stated that the key is to find staff or a consultant to gather additional input from the public.
Mayor Morrison questioned ifthe Council, in an ideal situation, would have a completed visioning process for
the City and then develop an economic strategy out of it. He also requested additional information on what the
potential for duplication and confusion is and how it would be handled.
Mr. Stalheim responded that a good discussion for the Council is to determine what they want and that the
visioning should be up front of economic development, a comprehensive plan update, etc. He noted it would
be a good process for the community to go through to see how all items relate to each other such as
transportation, housing, jobs and so on. He commented that a visioning process is global and stated by
delaying the EDS, the Council is only delaying details they will have to address anyway.
Concern was raised on the difficulty of staffing and hiring a consultant. That Council should deliberate in
more detail during the regular council meeting. Mr. Stalheim advised the Council to be careful about the
actual start date ofa new hire to handle the task force so it is not resting entirely on existing staff members'
shoulders.
Mr. Stalheim eXplained that staff has put the comp plan update on hold while waiting for City visioning. He
noted the outline for the comp plan has a visioning component but added the visioning process is larger than
just the comp plan and included many community activities. He added the goal is to use the city visioning
process in step with updating the comprehensive plan update and tie the two together with added coordination.
4. Croman Mill Site - Area Master Plan Project
Councilor Silbiger stated he has a potential conflict of interest and will excuse himself from any
CITY COUNCIL STUDY SESSION
SEPTEMBER 17, 2007
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discussion. Council will make a formal motion to this effect at the regular council meeting.
Councilor Silbiger left the meeting at 6:29 p.m.
Senior Planner Bill Molnar provided an update to the Council concerning the Area Master Plan Project.
He noted that developing a plan within a 4-6 month period in order for the City to focus on areas that are
under potential development is an expeditious process. He added the City would need to fine tune the final
product in order to meet zoning requirements as well as the comp plan. He stated the Department of Land
Conservation and Development (DLCD) would administer the project and added all the required
paperwork is administered between pre-qualified consultants and DLCD. He noted local staff has an
important role in terms of local project management, and he indicated the consultant selected for this
particular project is Crandall Arambula. He provided an outline of tasks, noted the plan was developed by
DLCD staff and stated the City is allowed to comment on the outline.
Task 1 - Information Assembly and Review
Task 2 - Reconnaissance (tasks one and two are fairly normal with task two generally involving a kick-off
meeting, the first of four public works shops.)
Task 3 - Conceptual Plans (task three requires the development of three conceptual master plans for the
area, with one requirement considering economic opportunities analysis. He stated the development plan
must address issues such as supportable land uses and land use mix as well as the transportation system
plan and improvements.)
Task 4 - Concept Review
Task 5 - Additional Refinement and Review - Contingent Task (tasks 4 and 5 include citizens input
resulting in a refined plan for the area based on the development ofthe initial plans.)
Task 6 - Final Products (task six would be a conceptual area master plan for the site which would indicate
proposed land use amendments and possible changes to the land use ordinance
Task 7 - Adoption (under task seven, the City is responsible for holding public hearings at which the City
may choose to adopt the final report.)
He noted the project timeline is tentative and stated it could be based on the North Mountain Plan;
anywhere from 4-6 months to develop. Overall, he stated this is an exciting project and noted the
implementation ofthe Leadership in Energy and Environmental Design (LEED) Program. He stated
LEED has developed a concept to apply to a new master plan. He noted one concept specifically addresses
green infrastructure to control some of the waste produced on the site and the importance of considering
LEED as far as neighborhood development is concerned. The amount of space dedicated to parking was
noted and the various possibilities it provides.
Councilor Jackson requested further information on what kinds of zone changes may be included in the
master plan. Mr. Molnar stated the plan does not go into this type of detail and noted this information will
be sorted out through a public workshop
Mr. Molnar explained that the City created its own custom district during the North Mountain
Neighborhood Project based on what came out of the planning process and that this item is relevant in
terms of parcelization.
Mr. Molnar stated the list of tasks has not been completely developed and noted the State has outlined key
participants; the City, ODOT, RVTV, Bellview School and neighborhood residents.
Mr. Molnar stated a public meeting will be held in November. He also explained the mill site is owned by
one family, with a representative representing their interests, and noted there is another owner adjacent to
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SEPTEMBER /7, 2007
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Mistletoe who will be contacted. He pointed out other zoned areas on the map as well.
Meeting was adjourned at 6:51p.m.
Respectfully submitted,
Barbara Christensen
City Recorder