HomeMy WebLinkAbout2008-195 Agrmt Chamber of Commerce
CITY OF
ASHLAND
Agreement for Services
Between
City of Ashland
And
Ashland Chamber of Commerce
Agreement between the City of Ashland (City), the Ashland Chamber of Commerce (Chamber) and the
Ashland Visitor and Convention bureau (VCB) for fiscal year 2008-09.
Recitals
A. The VCB shall receive $225,000 for promoting tourism in Ashland based upon Ashland City
Council Resolution motion of June 16,2008 Expenditures of these funds must meet the
requirement of ORS 320.300 through ORS 320.350.
B. The Chamber shall receive $80,000 for the purpose of economic development in Ashland based
upon Ashland City Council motion of June 16, 2008.
C. The City, Chamber and VCB now enter into this Agreement.
Pu rpose
The City grants funds to the VCB to promote Ashland to visitors traveling from more than 50 miles to
Ashland and to visitors who stay overnight in Ashland. Promotion includes advertising, publicizing,
distribution of printed materials, marketing special events and festivals, conducting strategic planning,
visitor center management and research necessary to stimulate tourism development.
The City of Ashland shares responsibility with the Chamber to handle economic development functions.
Currently the Chamber provides the following kinds of services with funds granted by the City:
coordinated marketing, rapid response team to inquiries, relocation services, point-of-contact
management and information services, general inquiries, training for local business and coordination
with the Small Business Administration.
The City of Ashland's Comprehensive Plan is the guiding document for all development within the
community. The plan incorporates ten specific elements related to development. The economic
development element is identified in Chapter 7.
ECONOMIC DEVELOPMENT
In conducting the work under this grant, the Chamber will emphasize in its economic development
activities:
. The importance of maintaining Ashland's small-town feel
· Ashland as a family friendly community that supports its schools and values high quality
ed ucation.
· Ashland's commitment to environmentally sustainable business practices
· The high quality of Ashland's workforce and the community's desire for businesses that offer
family-wage jobs.
· The rich cultural, social, and intellectual traditions of the community.
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. The importance of Southern Oregon University.
. The high value Ashland places on diversity
ECONOMIC DEVELOPMENT TASKS
1. Work with the City of Ashland to create an economic development strategy and action plan for the
community that includes establishing goals, strategies, objectives, and actions. This strategy will
also clearly define the roles and responsibilities of the various agencies working on business
retention, expansion, and recruitment in Ashland.
2. Assist the City in reaching out to a broad spectrum of the community in developing the economic
development strategy.
3. Continue efforts to retain and expand existing businesses, particularly businesses that are non-
tourism related, with an emphasis on additional family wage jobs. The strategies should be based
on research on the needs and growth potential of existing businesses.
4. Continue efforts to recruit new businesses to Ashland. As with the business retention and
expansion plan, the Chamber should focus on non-tourism related businesses that provide family
wage jobs.
5. Develop and provide accurate and timely information to assist businesses interested in locating,
expanding, or remaining in Ashland.
6. Provide advice and information to existing businesses that may wish to remain or expand in
Ashland. Coordinate with appropriate other agencies, governments, and non profits to assist in
business retention and expansion.
7. Provide advice, information, and technical assistance to businesses interested in relocating in
Ashland. Coordinate with appropriate other agencies, governments, and non profits to assist in
business location decisions.
8. Develop and maintain strong working relationships with agencies and governments that provide
financial and technical assistance or training to business.
9. Engage a cross-section of people and organizations in the work supported through this contract.
10. Provide educational support and assistance to businesses in collaboration with the City on issues
related to signage, right-of-way and business improvements.
VISITOR AND CONVENTION SERVICES
In conducting the work under this grant, the Chamber will emphasize in its Visitor and Convention
Bureau (VCB) activities:
· Ashland as a high quality destination in the winter, spring, and fall as well as the summer.
· Ashland as a destination for people of all ages, including families with young and school-aged
children
. Ashland as a center for cultural, social, and intellectual pursuits
. Ashland as a center for high quality outdoor recreational opportunities
VISITOR AND CONVENTION SERVICES TASKS:
1. The VCB will develop and implement a strategy to maintain current levels of tourism in the summer
months and increase tourism in fall, winter, and spring. This strategy should rely on the best
available research into visitor behavior and best practices in the VCB industry.
2. The VCB will help the City leverage its investment into cultural and economic development grants
by promoting the events and performances of groups that receive small grants from the City.
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3. The VCB will provide accurate and timely information to potential visitors and on-site information
about the community to people who are vacationing.
4. The VCB will have an active marketing campaign to encourage and promote visits to Ashland that
reinforce the strengths of the community.
5. The VCB will market and promote festivals and events in the fall and early spring, especially those
provided by other recipients of cultural and economic development grants from the City.
6. The VCB will develop specific marketing campaigns targeted at attracting visitors in the shoulder
and winter season and at extending the length of stays of visitors in the summer months.
7. The VCB will develop an electronic marketing campaign that encourages return visits and assists in
developing a more accurate profile of the types of people who visit Ashland and of the types of
activities, events, campaigns, or festivals that would encourage expansion and diversification of the
visitor base.
REQUIRED REPORTING
The Chamber shall provide an annual report to the Ashland City Council no later than January 31 on its
previous year's activities. The report should include:
1. A summary and analysis of the specific steps taken to perform the tasks in this contract for both
economic development and VCB activities.
2. Performance Measures. The Chamber shall include data that measures its effectiveness in both
economic development and in tourism promotion in its report. At a minimum, the Chamber will
include data that describes the total number of jobs within Ashland, by major sector (e.g., retail,
wholesale, government, etc.) and data that measures the total collection of both transient
occupancy tax and food and beverage tax, by quarter, in the grant year over the previous year. The
City will assist in providing this data to the Chamber. The report should analyze and describe how
tasks identified in this grant agreement affected total jobs and TOT and F&B tax collections. The
City also requests that the Chamber work with the lodging industry to produce reports about
occupancy rate in local lodging establishments, by quarter, in such a way that this data can be
tracked over time.
3. A summary report of Ashland businesses that received direct assistance from the Chamber for
business retention or expansion. This report should include the total number of businesses that
contacted the Chamber or that were contacted by the Chamber.
4. A summary report of prospective businesses the Chamber talked with about relocating or opening
in Ashland. This report should include the total number of businesses that contacted the Chamber
or that were contacted by the Chamber.
5. A report on the variety of specific promotion activities executed for the purpose of attracting visitors
to Ashland. Include samples of advertising, which include family, quality of life and educational
opportunities. The report should include a description of the specific promotion activities targeted at
attracting visitors to Ashland during the fall, winter and spring. Include samples of advertising,
which include family, quality of life and educational opportunities.
6. A report about the VCB's analysis of the viability of new festivals and events for supporting
additional tourism in the fall and spring, including efforts the VCB made to support other recipients
of cultural and economic grants from the City.
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7. A report on activities by the Chamber on projects conducted in cooperation with other
organizations, businesses, and people to support the work of this contract.
General Provisions
1. Amount of Grant. Subject to the terms and conditions of this agreement, the City agrees to provide
funds in the amount specified above.
2. Use of Grant Funds. The use of grant funds is expressly limited to the objectives .identified in this
agreement.
3. Unexpended Funds. Any grant funds held by the Grantee remaining after the purpose for which the
grant is awarded or this agreement is terminated shall be returned to the City within 30 days of
completion or termination.
4. Financial Records and Inspection. Grantee includes in the annual report to the City a) copies of
501@ letter, IRS non-profit status and corporate bylaws; b) list of Board members, their
occupations, and years on the Board; c) financial statements showing previous year expenses and
revenues; d) current and projected budgets (total organization and individual program's funded by
this grant). Grantee's report should show the relative share of City funds expended compared to
overall project funds.
5. Living Wage Requirements. If the amount of this agreement is $17,342.00 or more, and if the
Grantee has ten or more employees, then Grantee is required to pay a living wage, as defined in
Ashland Municipal Code Chapter 3.12, to all employees and subcontractors who spend 500/0 or
more of their time within a month performing work under this agreement. Grantees required to pay
a living wage are also required to post the attached notice predominantly in areas where it will be
seen by all employees.
6. Default. If Grantee fails to remedy any material breach of any of Grantee's obligations under the
terms of this agreements within 30 days of receipt of written notice from the City of the breach, or if
Grantee fails to expend the grant funds or enter into binding legal agreements to expend the grant
funds within twelve months of the date of this agreement, the City, by written notice of default to the
Grantee, may terminate the whole or any part of this agreement and may pursue any remedies
available at law or in equity. Such remedies may include, but are not limited to, termination of the
agreement, stop payment on or return of the grant funds, payment of interest earned on grant funds
or declaration of ineligibility for the receipt of future grant awards.
7. Amendments. The terms of this agreement will not be waived, altered, modified, supplemented, or
amended in any manner except by written instrument signed by the parties. Such written
modification will be made a part of this agreement and subject to all other agreement provisions.
8. Indemnity. Grantee agrees to defend, indemnify and save City, its officers, employees and agents
harmless from any and all losses, claims, actions, costs, expenses, judgments, subrogation's, or
other damages resulting from injury to any person (including injury resulting in death,) or damage
(including loss or destruction) to property, of whatsoever nature arising out of or incident to the
performance of this agreement by Grantee (including but not limited to, Grantee's employees,
agents, and others designated by Grantee to perform work or services relating to Grantee's
obligation under the terms of this agreement). Grantee shall not be held responsible for damages
caused by the negligence of City or anyone acting in behalf of City.
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9. Insurance. Grantee shall, at its own expense, at all times for twelve months from the date of this
agreement, maintain in force a comprehensive general liability policy. The liability under such
policy shall be a minimum of $500,000 per occurrence (combined single limit for bodily injury and
property damage claims) or $500,000 per occurrence for bodily injury and $100,000 per occurrence
for property damage. Liability coverage shall be provided on an "occurrence" not "claims" basis.
The City of Ashland, its officers, employees and agents shall be named as additional insures.
Certificates of insurance acceptable to the City shall be filed with the City Risk Manager or Finance
Director prior to the expenditure of any grant funds.
10. Merger. This agreement constitutes the entire agreement between the parties. There are no
understandings, agreements, or representations, oral or written, not specified in this agreement
regarding this agreement. Grantee, by the signature below of its authorized representative,
acknowledges that it has read this agreement, understands it, and agrees to be bound by its terms
and conditions.
11. Dispute Resolution. In the 'event of any dispute between the parties relating to this agreement, the
parties shall attempt alternative dispute resolution (mediation or arbitration) prior to filing any formal
legal action.
12. Notices and Representatives. All notices, certificates, or communications shall be delivered or
mailed postage prepaid to the parties at their respective places of business as set forth below or at
a place designated hereafter in writing by the parties.
City of Ashland
Martha Bennett, City Administrator
20 East Main
Ashland, OR 97520
Ashland Chamber of Commerce:
Sandra Slattery, Executive Director
110 East Main
Ashland, OR 97520
This Agreement constitutes the Entire Agreement between the parties. There are no understandings,
agreements, or representations, oral or written, not specified herein regarding this agreement. No
amendment, consent, or waiver or terms of this agreement shall bind either party unless in writing and
signed by all parties. Any such amendment, consent or waiver shall be effective only in the specific
instance and for the specific purpose given. The parties, by the signature below or their authorized
representatives, acknowledge having read and understood the Agreement and the parties agree to be
bound by its terms and conditions.
By
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Date
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