HomeMy WebLinkAboutRESO 2010 Pennants Exhibit C
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Exhibit C
City of Ashland
Street Pennant Policy & Guidelines
Overview Statement
The intent of the City of Ashland Street Pennant Program is to add color and excitement
to the city's streetscape, promote the general economic interests of the community
through the promotion of cultural and seasonal activities that enhance the economic
viability and overall vitality of the community.
Functional Items
All Pennants are considered functional items Pursuant to AMC Chapter 13 and are
subject to all application requirements and standard permit terms and conditions
required for other donated or loaned functional items pursuant to AMC Chapter 13 and
associated implementing Resolutions.
Limited Exemption for Prior Approvals/ Amortization
The implementing Resolution exempts existing pennant permit holders from the
minimum standards requirements for up to 5 years from the effective date of the
resolution. Notwithstanding this exemption, it is the intent of the Council that existing
permit holders comply with the requirements of the City ordinance to the maximum
extent possible. All other pennant permit applicants will be required to comply with this
program standard upon approval of the City Council.
Exercise of discretion.
AMC Chapter 13 specifically delegates authority to the City Administrator to accept or
reject proffered donations or loans of functional items to be placed in City right-of-way.
The following program outlines considerations for the exercise of such discretion by the
City Administrator:
. Eligible pennants are those that, through the application process, match the above
stated overall philosophy of the Program.
. Pennants promote city or other governmental events or activities as well as the
events and activities sponsored by or supported by the City or other
governmental entities (such as with grant funds). Examples of such
governmental entities and grant recipients include but are not limited to the
following: Ashland School District and Southern Oregon University, the City of
Ashland, including its approved designee's, such as the Ashland Chamber of
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Commerce as well as recipients of Economic & Cultural Development Grants
from the City of Ashland.
. Pursuant to OOOT 5-5c, pennants may not advertise or promote commercial products
or services, or religious, political or social viewpoints. Pennant may not promote or
advertise gambling.
. In addition to other functional item permit application requirements, permit
applications must be submitted at least 60 days prior to the requested installation
date.
. . Installation of pennants is limited to the pennant zones displayed on the adopted
Pennant Placement Zone Map.
. Pennants must contain some graphic element (photo, illustration, etc) and may
not consist of only text. Pennants may not include thefollowing:
Phone numbers
Web addresses
Directives (turn left here, etc)
Business names/logo's
. The pennant material and graphic color palette shall not include neon or other
overly bright colors. Refer to the Street Pennant Guidelines for suggestions and
recommendations for maximizing the aesthetic and communication impact of the
proposed pennant(s)
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