HomeMy WebLinkAboutOak_Rogue Valley Growers Market_PA-2011-00153
CITY OF
ASHLAND
March 25,2011
Rogue Valley Growers & Crafters Market
PO Box 4041
Medford, OR 97501
Notice of Final Decision
On March 25, 2011, the Staff Advisor for the Ashland Planning Division administratively approved your
request for the following:
PLANNING ACTION: 2011-00153
SUBJECT PROPERTY: Oak Street, between Lithia Way and East Main Street
APPLICANT: Rogue Valley Growers & Crafters Market
DESCRIPTION: A request for a Conditional Use Permit to operate a weekly Saturday growers and
crafters open air market on Oak Street, between Lithia Way and East Main Street. The applicants propose to close
this one block of Oak Street to motor vehicle traffic between 7:00 a.m. and 2:00 p.m. (The applicants have been
operating this Saturday market in a private parking lot at 175 Lithia Way since 2008.)
COMPREHENSIVE PLAN DESIGNATION: Commercial Downtown; ZONING: C-1-D; ASSESSOR'S MAP:
N/A-Right-of-Way; TAX LOT: N/A - Right-of-Way
The Staff Advisor's decision becomes final and is effective on the 13th day after the Notice of Final
Decision is mailed.
Prior to that date, anyone who was mailed this Notice afFinal Decision may request a reconsideration of
the action by the Staff Advisor as set forth in the Ashland Land Use Ordinance (ALUO)
18.l08.070(B)(2)(b) and/or file an appeal to the Ashland Planning Commission as provided in the ALUO
18.1 08.070(B)(2)( c).
An appeal may not be made directly to the Land Use Board of Appeals. Oregon law states that failure to
raise an objection concerning this application, by letter, or failure to provide sufficient specificity to afford
the decision maker an opportunity to respond to the issue, precludes your right of appeal to LUBA on that
issue. Failure to specify which ordinance criterion the objection is based on also precludes your right of
appeal to LUBA on that criterion. Failure of the applicant to raise constitutional or other issues relating to
proposed conditions of approval with sufficient specificity to allow this Department to respond to the
issue precludes an action for damages in circuit court.
The application, all associated documents and evidence submitted, and the applicable criteria are available
for review at no cost at the Ashland Community Development Department, located at 51 Winburn Way.
Copies of file documents can be requested and are charged based on the City of Ashland copy fee
schedule.
If you have any questions regarding this decision, please contact the Depattment of Community
Development between the hours of 8:00 am and 4:30 pm, Monday through Friday at (541) 488-5305.
cc: Patties of record and property owners within 200 ft
DEPT. OF COMMUNITY DEVELOPMENT
20 E. Main Street
Ashland, Oregon 97520
www.ashiand.or.us
Tel: 541-488-5305
Fax: 541-552-2050
TTY: 800-735-2900
.,.,
ASHLAND PLANNING DIVISION
FINDINGS & ORDERS
PLANNING ACTION: 2011-00153
SUBJECT PROPERTY: Oak Street, between Lithia Way and East Main Street
APPLICANT: Rogue Valley Growers & Crafters Market
DESCRIPTION: A request for a Conditional Use Permit to operate a weekly Saturday growers and
crafters open air market on Oak Street, between Lithia Way and East Main Street. The applicants propose to
close this one block of Oak Street to motor vehicle traffic between 7:00 a.m. and 2:00 p.m. (The applicants
have been operating a Saturday market in a private parking lot at 175 Lithia Way since 2008.)
COMPREHENSIVE PLAN DESIGNATION: Commercial Downtown; ZONING: C-I-D;
ASSESSOR'S MAP: N/A-Right-of-Way; TAX LOT: N/A-Right-of-Way
SUBMITTAL DATE:
DEEMED COMPLETE DATE:
STAFF APPROVAL DATE:
FINAL DECISION DATE:
APPROVAL EXPIRATION DATE:
February 9,2011
February 14,2011
March 25,2011
April 7, 2011
April 7, 2012
DECISION
The application involves a proposal to close one block of Oak Street to motor vehicle traffic between 7:00
a.m. and 2:00 p.m. on Saturdays to operate a weekly growers and crafters open air market. The subject
property proposed for closure to motor vehicles consists of one block of the Oak Street right-of-way,
between Lithia Way and East Main Street, which has previously been closed to conduct the annual Car Free
Day event and associated street fair. The area proposed for closure encompasses approximately .19 acres
and has a length of approximately 200 feet and a curb-to-curb width of approximately 45 feet. The closure is
proposed to be limited to the street right-of-way, with the sidewalks on both sides to remain unobstructed
and open to pedestrian traffic during the street closure. A 15-foot clear width will also be maintained
between the two rows of vendor booths to accommodate pedestrian circulation and emergency vehicle
access. The existing right-of-way is paved, with curbs, gutters and sidewalks in place, and while there are
street trees in place within sidewalk tree wells, there are no natural features within the area proposed to be
closed for the market.
The applicants, the Rogue Valley Growers and Crafters Market (RVG&CM), have operated a Saturday
market in downtown under a Conditional Use Permit at the corner of Lit hi a Way and First Street, across the
street from the Post Office, since 2008. The existing market location was within the parking lot ofthe 'First
Place' subdivision (a.k.a. 'Lithia First' or 'Northlight'); the subdivision was approved in 2007, but that
approval has subsequently expired without completion of the required infrastructure necessary to plat the
subdivision. The First Place property has now reverted to bank ownership and the ability of the RVG&CM
to continue on the site remains uncertain. The applicants are thus pursuing a one-block closure of Oak Street
as a nearby location within the downtown to accommodate the market. They note that the use of this block
involves minimal disruption since it involves the blocking of only one active driveway, and the customers of
Wells Fargo bank's drive-through window can exit to Lithia Way via the bank's parking lot and get back to
East Main Street via Water or Helman Streets.
P A #2011-00043
Oak Street Closure for RVG&CM/dds
Page 1
The property is located within the C-1- D Commercial Downtown zoning district, and buildings fronting on
the block include:
· The Knox Building at 33 North Main Street and 75 and 77 Oak Street, a primary
contributing early modern, streamlined 'art moderne' building which currently houses the Art
FX Gallery, adjacent retail space Paris Green, and includes approximately six upstairs
apartments.
· The P.W. Paulson Building at 89-93 Oak Street, a primary contributing brick storefront
vernacular building which is currently vacant but will soon be home to the Hanson Howard
Gallery as well as an addition to the adjacent Standing Stone restaurant and brewery.
· The Whittle Garage Building at 101 Oak Street, a primary contributing concrete storefront
vernacular building that is National Register-listed and which is home to the Standing Stone
restaurant and brewery.
· The Paulson-Freeberg Building at 107 Oak Street, a primary contributing concrete
storefront vernacular building which currently houses All's Well, and in a 1960's addition
which fronts on Lithia Way also includes Puck's Donuts, the Modern Barber Shop, and
Ashland Liquor Store/Ashland Wine Cellar.
· The First National Bank of Oregon Building at 67 East Main Street, a non-compatible,
non-historic, non-contributing modern international building that now houses Wells Fargo
bank. The ban1e's drive-through window currently exits via a driveway onto the block of Oak
Street proposed for closure during the market, however alternate exits are available from the
ban1e's other driveways on Lithia Way and Pioneer Street.
The proposal requires Conditional Use Permit approval since it involves a temporary, seasonal use and the
associated outdoor display of commodities in the C-1- D zoning district. In accordance with Chapter 18.108,
Conditional Use Permits for temporary uses may be approved administratively through a "Type I" procedure.
Conditional Use Permits of this nature are reviewed primarily to ensure that they will have no greater
adverse material effect on the livability of the impact area than would development of the subject property
according to the target use ofthe zoning district. Given that the nature of the request (a seasonal, outdoor
Saturday market within the downtown) the primary areas of concern typically focus on the generation of
traffic and parking impacts, air quality, noise, light and glare.
The application is a request for Conditional Use Permit approval to allow the operation of an outdoor
farmers market on Saturdays from 7 :00 a.m. to 2 :00 p.m. during the months of May through November. The
proposed market would be held in the closed portion of street right-of-way, and would contain
approximately 30 vendor booths. The existing market on the First Place site was conditioned by the
Planning Commission to limit vendor space by square footage and did not have a specified number of
vendor booths; that market began with approximately 25 vendors and gradually increased the number of
booths within the approved area as the market established itself. The applicants note that while the proposed
location on Oak Street will result in a reduction in the number of vendors from the current market location,
they feel it will be of greater economic benefit to the downtown merchants. No prepared food is to be
available at the market, which will encourage patrons to make their way to nearby restaurants for a meal or
extend their shopping into the downtown core.
A site plan detailing the areas proposed for use by the market has been provided along with narrative
explaining that the site will allow for 30 ten-foot by ten-foot canopies. The vendors are to sell fresh fruit,
P A #2011-00043
Oak Street Closure for RVG&CMldds
Page 2
vegetables, flowers, bedding plants, meat, eggs, cheese, bread, pasta, dog bones, and jam. Aside from
monthly market cooking demonstrations hosted by local chefs, no cooking is to take place on site and no
prepared foods will be offered.
No structures or physical alterations to the site, with the exception oftemporary canopies to be installed to
accommodate vendor booths, are proposed. The submittal materials indicate that vendors will arrive no
earlier than 7:00 a.m. to begin off-loading their vehicles, and those vehicles will be off-loaded and parked
elsewhere by 8:30 a.m. Booths will be set up for opening by 9:00 a.m., and the market will operate from
9:00 a.m. until 1:00 p.m. Vendors will take down their booths and clean the site by 2:00 p.m., and the
applicants will be responsible for leaving the area clean and disposing of the minimal market waste off-site.
There are no off-street parking requirements within the C-1-D downtown district, however the applicants
have arranged to provide for vendor parking during the hours of the closure on the Elks parking lot at the
corner of Lithia and First Streets, where vendors have parked since the 2008 market approval, and at the
current market site now owned by Premier West Banle In addition, the applicants have noted that some
additional vendor parking may be accommodated at the Oak Street Center at 310 Oak Street, however given
the established uses of that lot there is likely to be little availability of those spaces near the latter part ofthe
market day. While no parking is required within the district, these arrangements to accommodate vendor
parking off-site in private lots are intended to minimize the parking impacts to the surrounding streetscape.
As proposed, the market will not require any lighting and no generators will be allowed. The applicants
have noted that the owner of one adjacent building (Standing Stone) has agreed to make the building's
restrooms available during the market hours and to provide vendors with access to electricity as well. There
is to be no amplified music, although acoustic music is proposed during market hours. No hot food vendors
will be participating in the market, so any odors would be limited to those of plants and flowers.
Market signage is to be limited to small six square foot signs at either end of the block, and the closure will
be carried out by placing barriers at both ends of the block and at the left turn from the Plaza onto Oak
Street. These barriers, and any associated closure signage, are to be constructed according to ODOT
standards and approved by the City's Planning and Engineering Departments prior to placement. In
discussions with the applicants, staff have noted that temporary barriers or cones might be used for the
closure during the first season of the market, but if the closure is to continue for additional seasons there
would need to be more permanent barriers, similar to those used by OSF for their regular evening closures of
nearby Pioneer Street, installed within the street. Conditions to this effect have been added below.
During the comment period, written comments were received from the owners of both the Hanson Howard
and the Davis & Cline art galleries. The gallery owners suggest that the market's clientele are mostly local,
rather than tourists and question the fairness of closing the block for the market and thus impacting tourist-
dependent business like the Hanson Howard Gallery, which is in the process of relocating to 89 Oak Street.
They request that a better location be found to accommodate the market without compromising tourist access
to local businesses. Both galleries' owners indicate that Saturday mornings between 10:00 a.m. and 1:00
p.m. are their busiest hours of the week during the peak season because tourists, who make up 90 percent of
their customer base, shop around the OSF matinee schedule, and go on to suggest that those shopping at the
market are not fine art buyers. They express concern over the significant impacts to the Hanson Howard
Gallery's business, and also voice concerns over parking and impacts to adjacent business including Puck's
Donuts, the Barber Shop and the Liquor Store. They suggest that local businesses catering to local clientele
P A #2011-00043
Oak Street Closure for RVG&CMldds
Page 3
are better suited to a location outside of the downtown core, and that allowing the market here would be a
mistake.
Staff contacted the owner of the Liquor Store (who owns both the Knox and Paulson-Freeberg buildings)
which takes vehicular access from Lithia Way just north of the area proposed for closure. While he
expressed some concern with the proposal, emphasizing that he wanted assurances that his access would not
be impeded, that there would be signage provided to direct market patrons and vendors not to park in his
parking spaces, and that the market not begin until ODOT's upcoming lane closures on Lithia Way have
been lifted, he noted that he had talked at length with the market's manager and indicated that he would like
to see the market in place for a full season and then meet with neighboring business owners, residents, staff
and the market manager to discuss any issues that might come to the surface after the market has been in
operation in the location. The applicants have agreed to accommodate these requests, and they have been
incorporated as conditions below.
In response to the concerns raised by the gallery owners, the applicants have provided comments from the
City of Hillsboro' s Cultural Arts Program Supervisor who noted that art and agriculture have a robust
relationship in downtown Hillsboro, and that art openings there are deliberately scheduled to coincide with
market days which lead to their' First Tuesday Art Walks' hosted by the Downtown Business Association on
Tuesday market days and the "Plein Air" paint out in conjunction with their Saturday farmers' market. They
concluded that the cross draw of customers between the art galleries and farmers markets was beneficial to
both. The applicants also provided correspondence from the assistant market manager in Lincoln City who
notes that the Lincoln City market is next to a fine art gallery and that the presence of the market has
increased not only foot traffic but also sales for the gallery.
Given the proposed market location within the Downtown Historic District and the number of historic
buildings on the block, the Historic Commission reviewed the application at its March 2011 meeting. The
Commission recommended approval of the request, with one member noting that this block was actually
identified for closure to create one of three dominant "activity centers" in the Ashland Central Area Plan
developed in 1966. That plan envisioned the block as part of a pedestrian mall, closed to motor vehicles,
which would connect the plaza and nearby civic buildings with the downtown area beyond (see Ashland
Central Area Plan, page 8). The Commission agreed that the proposed market would greatly enhance the
vitality of the downtown core, and concurred with the applicants' assertion that the proposal was likely to be
economically beneficial for adj acent businesses. Commissioners also suggested that this was evident in the
support being offered by the owner of Standing Stone who has indicated that the market will have access to
his building's restrooms and electricity. The Transportation Commission's Traffic Subcommittee also
reviewed the requested street closure at their March 2011 meeting and approved the request.
The Oregon Department of Transportation (ODOT) has jurisdiction over the existing state highway right-of-
way for both East Main Street and Lithia Way. ODOT will be conducting repairs this spring to the overpass
where Lithia Way crosses Water Street, and this work will entail closure of one lane of traffic on Lithia Way
for a time in the spring and/or early summer. City staff and ODOT have discussed concerns over the
potential impacts of a lane closure on Lithia Way happening at the same time that Oak Street is closed for
the market with market representatives, and they have agreed that to avoid any adverse impacts they would
delay opening of the market on the Oak Street location until the lane closure on Lithia Way is removed. The
market would continue at its existing site on Lithia and First until both lanes of Lithia Way are re-opened.
After reviewing the proposal and speaking to the applicants, ODOT has indicated that the proposal will not
P A #2011-00043
Oak Street Closure for RVG&CWdds
Page 4
adversely impact operations ofthe state facilities, and that they have no concerns with the proposed weekly
Oak Street closure.
The Project for Public Spaces (PPS), a nonprofit organization dedicated to creating and sustaining public
places that build stronger communities, notes that "public markets are an essential building block of great
cities -- in the same way as parks, streets, and buildings.... public markets [are] an elemental form of public
space-- a source of strength for local economies and the social life of cities." Information provided by the
applicants during the 2008 application for the market's current location included the Oregon Small Farms
Technical Report/Research Brief "How Do Farmers' Markets Affect Neighboring Businesses?" by the
Oregon State University Small Farms Program that concluded that markets around Oregon draw shoppers to
the downtown commercial districts statewide, and from 33 percent (Beaverton) to 65 percent (Grants Pass)
of market customers indicate that they also shop at neighboring businesses.
Planning staff concur that public markets are beneficial uses which bring with them a sense of vitality that
can enliven a city's downtown core; in this specific instance we believe that the proposed location is well
suited for a Saturday market, and that the market will be beneficial to neighboring businesses and their
employees, residents and the community at large by providing convenient access to healthy, fresh locally
grown food, energizing the area and generating "spill-over sales" to neighboring businesses. This block of
Oak Street has seemed a good fit for short-term closures during the Car Free Day events which have
occurred annually on the block since 2005. The Wells Fargo driveway impacted by the closure has
alternative access to the business available from their other driveways on Pioneer Street and Lithia Way.
The downtown's interconnected grid street system can easily accommodate the relatively minimal shift in
traffic flows necessary to accommodate the proposed closure once the anticipated lane closure on Lithia Way
is lifted, and while the street will be closed sidewalks will remain open with unrestricted access to adjacent
businesses. On street parking remains available nearby on Lithia Way and East Main, with additional public
parking in place within easy walking distance on Water Street and at Lithia and Pioneer generally not at full
capacity during the market's proposed hours. On the whole, staff believe that the application satisfies the
criteria for approval for a Conditional Use Permit, and with the conditions included below will be not only
compatible with but beneficial to Ashland's downtown.
The criteria for Conditional Use Permit approval are described in AMC Chapter 18.104.050 as follows:
A. That the use would be in conformance with all standards within the zoning district in which the use is
proposed to be located, and in conformance with relevant Comprehensive plan policies that are not
implemented by any City, State, or Federal law or program.
B. That adequate capacity of City facilities for water, sewer, paved access to and through the
development, electricity, urban storm drainage, and adequate transportation can and will be
provided to and through the subject property.
C. That the conditional use will have no greater adverse material effect on the livability of the impact
area when compared to the development of the subject lot with the target use of the zone. When
evaluating the effect of the proposed use on the impact area, the following factors of livability of the
impact area shall be considered in relation to the target use of the zone:
1. Similarity in scale, bulk, and coverage.
2. Generation of traffic and effects on surrounding streets. Increases in pedestrian, bicycle, and
mass transit use are considered beneficial regardless of capacity of facilities.
3. Architectural compatibility with the impact area.
4. Air quality, including the generation of dust, odors, or other environmental pollutants.
P A #2011-00043
Oak Street Closure for RVG&CM/dds
Page 5
5. Generation of noise, light, and glare.
6. The development of adjacent properties as envisioned in the Comprehensive Plan.
7. Other factors found to be relevant by the Hearing Authority for review of the proposed use.
The application with the attached conditions complies with all applicable City ordinances. Planning Action
2011-00043 is approved with the following conditions. Further, if anyone or more of the following
conditions are found to be invalid for any reason whatsoever, then Planning Action 2011-00043 is denied.
The following are the conditions and they are attached to the approval:
1) That all proposals of the applicant shall be conditions of approval unless otherwise modified
herein. The operational details of the market shall be in substantial conformance with those
approved as part of this application, and the market shall not commence its first season until
the lane closure on Lithia Way is lifted by ODOT.
2) That after the first full season of operations, prior to the beginning of the 2012 season, the
applicants and City planning staff shall conduct a meeting with interested neighboring
residents and business owners. The purpose of this meeting is to debrief on the season and
identify any issues that may come to light after a full season of operations before the
Conditional Use Permit is finalized for additional seasons.
3) That signage shall be limited to the number, size, type and location specified in the
application. No market signage shall be placed off site, and no signage shall be placed within
the sidewalk corridors or upon street trees.
4) That the placement and design of any necessary street closure barricades or signage shall be
approved by the City of Ashland Public Works Department. Temporary closure measures
may be utilized for the first season, however more permanent "Type III" barricades and
associated signage will need to be in place prior to the commencement of subsequent
seasons.
5) That the requirements of the Fire Department that a revised site plan detailing specific
vendor booth lay-out be provided, that a IS-foot clear fire apparatus access way be
maintained through the market area, that fire appliances including FDC's and hydrants shall
not be obstructed, that fire extinguishers be provided, and that a Fire Department "special
event permit" be obtained shall be addressed.
6) That any extension cords used to serve the market operations shall be in good repair, shall
not be pinched in doors, and shall be covered where they cross sidewalks to alleviate any
potential trip hazards.
7) That the placement of closure barricades shall be such that no obstructions are created which
might impair access to the crosswalks or the driveway of the Paulson-Freeberg building, and
that the applicants shall provide signage within that building's parking lot during market
hours which directs market customers not to use these spaces while attending the market.
8) That an on-site market manager shall be present during the market operations to address any
issues which may arise.
!/~ jLL---- 3.2-4.1 \
Maria Harris, Planning Manager Date
Department of Community Development
P A #2011-00043
Oak Street Closure for RVG&CMldds
Page 6
Easy Peel@ Labels
Use Avery@ Template 5160@
PA-2011-00153
171 OAK STREET LLC
PO BOX 1169
ASHLAND OR 97520
PA-2011-00153
ANCHICK JACK C TRUSTEE ET
1335 UPPER RIVER RD
GOLD HILL OR 97525
PA-2011-00153
FIRST INTERSTATE BANK/OR
POBOX 2609
CARLSBAD CA 92018
PA-2011-00153
HOADLEY LLOYD A TRUSTEE
981 PARK ST
ASHLAND OR 97520
PA-2011-00153
PAGE JOSEPH
1 LOUDON LN
LOUDONVILLE NY 12211
PA-2011-00153
STANDING STONE BREWING CO
101 OAK ST
ASHLAND OR 97520
PA-2011-00153
Rogue Valley Growers & Crafters
Market
P.O. Box 4041
Medford, OR 97501
Etiquettes faciles a peler
Utilisez Ie aabarit AVERY@ 5160@
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1 Feed Paper -- expose Pop-up Edge™ 1
PA-2011-00153
58 E MAIN STREET LLC
PO BOX 306
ASHLAND OR 97520
PA-2011-00153
CLAYCOMB GORDON E TRSTE
105 CHRlSTY COURT
PHOENIX OR 97535
PA-2011-00153
GREG BAILEY ENTERPRISES II
4902 MT ASHLAND SKI RD
ASHLAND OR 97520
P A-20 11-00 153
OR SHAKESPEAREAN FEST
274 HARVARD
MEDFORD OR 97504
PA-2011-00153
RIGOTTI GARY R/YVONNE DUNN
12 PEBBLE CREEK DR
EAGLE POINT OR 97524
PA-2011-00153
UHTOFFKATHERlNEJTRUSTEE
633 ROCA ST
ASHLAND OR 97520
PA-2011-00153
Heidi Dawn
248 Walker A v
Ashland OR 97520
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PA-2011-00153
60-68 EAST MAIN STREET LLC
POBOX 306
ASHLAND OR 97520
PA-2011-00153
CONKLIN JAMES TRUSTEE ET
POBOX246
ASHLAND OR 97520
P A-2011-00153
HAINES LLOYD M
96 MAIN ST
ASHLAND OR 97520
PA-2011-00153
OREGON SHAKESPEARE
19 S PIONEER
ASHLAND OR 97520
P A-20 11-00 153
SACKS STEPHEN
50 W NEVADA
ASHLAND OR 97520
PA-2011-00153
ODOT - Ian K Horlacher
100 Antelope Rd
White City OR 97503
PA-2011-00153
Carl Annala
527 E Main St
HiIlsboro, OR 97123
21
3-18-2011 NOD
Oak St Growers Market
www.avery.com
1-800.GO.AVE~Y
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Zimbra
Page 1 of 1
Zimbra
seversod@ashland.or.Ui
:t Font size:
Saturday Market on Oak Street
From: Derek Severson <seversod@ashland.or.us>
Subject: Saturday Market on Oak Street
To : derek severson <derek.severson@msn.com>
Bcc : cmmoore@actionnet.net, jd@davisandcline.com, hhgall@mind.net,
saturday@rvgrowersmarket.com, heididawn99@yahoo.com
Fri, Mar 25, 201111:40 AM
&2 attachments
Greetings,
I'm attaching PDF copies of the City of Ashland's decision along with the signed findings for the Saturday growers and crafters market proposed on
Oak Street. You had commented on the application previously via e-mail but I didn't have a physical address on file from your e-mail.solwanted to
be sure to get you copies of the attached notice at the same time they were sent to other parties.
If I can provide any further information or assistance, please don't hesitate to contact me.
Derek Severson, Associate Planner
City of Ashland Department of Community Development
Planning Division
20 East Main Street, Ashland OR 97520
PH: (541) 552-2040 FAX: (541) 552-2050 TTY: 1-800-735-2900
e-mail: derek.severson@ashland.or.us
This emaH transmission is official business of the City of Ashland, and it is subject to Oregon Public Records law for disclosure and
retention. If you have received this message in error, please contact me at (541)552-2040. Thank you.
f1>, MAR 25 Notice of Decision.pdf
IIfffi 25 KB
I'" Oak_RVG&CM_PA-2011-00043_FIN_SIGNED.pdf
Ifffi 887 KB
http://zimbra.ashland.or . us/zimbra/h/printmessage ?id=C: - 39567
3/25/2011
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Mem
CITY Of
ASHLAND
Date: March 18,2011 '
From: Nancy Slocum
To: Transportation Commission Subcommittee
Re: CLOSURE OF OAK STREET FOR FARMERS' MARKET
This request is from the Rogue Valley Growers & Crafters Market and was originally submitted
to the Planning Department as a Type I planning action. The application has been
administratively and many of the draft conditions of approval pertain the health and safety of
those using the public right-of-way. The draft conditions of approval are:
1) That all proposals of the applicant shall be conditions of approval unless otherwise
modified herein. The operational details of the market shall be in substantial
conformance with those approved as part of this application, and the market shall
not commence its first season until the lane closure on Lithia Way is lifted by
ODOT.
2) That after the first full season of operations, prior to the beginning of the 2012
season, the applicants and City planning staff shall conduct a meeting with
interested neighboring residents and business owners. The purpose of this meeting is
to debrief on the season and identify any issues that may come to light after a full
season of operations before the Conditional Use Permit is finalized for additional
seasons.
3) That signage shall be limited to the number, size, type and location specified in the
. application. No market signage shall be placed off site, and no signage shall be
placed within the sidewalk corridors or upon street trees.
4) That the placement and design of any necessary street closure barricades or signage
shall be approved by the City of Ashland Public Works Department. Temporary
closure measures may be utilized for the first season, however more permanent
"Type III" barricades and associated signage will need to be in place prior to the
commencement of subsequent seasons.
4) That the placement and design of any necessary street closure barricades or signage
shall be approved by the City of Ashland Public Works Department. Temporary
closure measures may be utilized for the first season, however more permanent
"Type III" barricades and associated signage will need to be in place prior to the
commencement of subsequent seasons.
5) That the requirements of the Fire Department that a revised site plan detailing
specific vendor boothlay-out be provided, that a IS-foot clear fire apparatus access
way be maintained through the market area, that fire appliances including FDC's
and hydrants shall not be obstructed, that fire extinguishers be provided, and that a
Fire Department "special event permit" be obtained shall be addressed.
ENGINEERING DIVISION
20 E, Main Street
Ashland OR 97520
www.ashland.or.us
Tel: 541/488-5347
Fax: 541/488-6006
TTY: 800/735-2900
CITY Of
ASHLAND
r~'
Application For:
Right-of- W ay Closure Permit
* Acceptance of fee does not deem the pennit approved,
This permit covers the temporary closure of sidewalks, streets, alleys, parking spaces and paths within the City of Ashland public
right-of-way. Closures on federal highways, state highways or county roads may require additional permits through ODOT or
Jackson County. The applicant must submit this application along with the written temporary traffic control plan at least 48 hours
prior to the proposed closure. All traffic control plans shall conform to the ODOT Temporary Traffic Control Handbook, City of
Ashland Engineering Standards and the Ashland Municipal Code. The applicant is responsible for notifying the Fire Department
(482-2770), the Police Department (482-5211), 911 Dispatch (482-5211) and the Ashland School District Transportation
Department (482-3174) of all street closures. For more information call 951-0414. Ifno answer, call 488-5347.
Owner Information
Owner's Name
C ;, 0 t f~k \(A.V1cJ
Contractor Information
Contractor's Name Q vb ~ C IY\ (/+e,'cl;' Lxt tVI'\,
Mailing Address r 0 l2.oi. 1-/D41 i iflll..oc\-GJ ot21 S-o (
Office / Cell Phone Number ~ I - a;~ {- .$-, Slo
CCB Number
Mailing Address
Phone Number
Applicant shall, at the Applicant's own expense" at all times during the term of this Permit, maintain inforce a comprehensive or commercial
general liability policy including coverage for contractual Iia,bility for obligations assumed under this Permit, Applicant shall defend,
indemnifY and save City, its officers, agents, and employees harmless from any and all claims, actions, costs, judgments, damages or other
expenses resulting from injury to any person (including injury resulting in death,) or damage to property (including loss or destruction), of
whatsoever nature arising out of or incident to the negligent activities covered under the terms of this Permit.
Applicant Name J<.. \J b ~ C VY\
Site Information
Site Address OG\.k. S-\-.
Block (between X & Y Streets) be,~Neen b \'V)o.i'Y\ :f l;it/,\;(,\.- WCl..3
Estimated Start Date/Time So.. \\J 'fc\Cl~ S ~ -1- Estimated Closure Duration 3 \J V\ e...
Project Information
Applicant Signature
,~~ J \ VaLCilA...
Date kb ell 2{)} 0
.
OcJ-
~ Street
Purpose:
o Sidewalk 0 Parking Space 0 Sidewalk 0 Alley
~eQS()'YliA.\ ~I/YV\..e r-5' yhd....I/ k-\::
o Path
o Other
DEPARTMENT OF
PUBLIC WORKS
20 East Main St
Ashland, Oregon 97520
www.ashland.or.us
Fax: 541-488-6006
TTY: 800-735-2900
G:lpub-wrkslengIOIA Blank FormslCurrent Permit Forms\Right of Way Closure Permit 201 O,doc
Page lof3
Valley & State
Market's plan to move irks gallery owner
Owner of Hanson Howard Gallery thinks it will hurt
business
By Hannah Guzik
Ashland Daily Tidings
March 15,2011 2:00 AM
Should Ashland's downtown be a place where tourists can buy art and locals also can
buy vegetables?
That's a question city planners are grappling with this week as they decide whether to
approve the Rogue Valley Growers & Crafters Market's proposal to close Oak Street to
vehicle traffic and sell produce there on Saturdays beginning this spring.
The owner of the Hanson Howard Gallery downtown is concerned that if the growers
market moves to Oak Street, the gallery will draw less business from tourists, its main
customer base. "For the market to be right smack in middle of the busiest part of town
doesn't make sense to me," said Judy Howard, gallery owner. "It seems like it's going to
be a huge inconvenience to the locals, who I'm sure are their primary buyers."
Midday Saturday, when the market would be open, is typically the gallery's busiest
time, she said. The gallery, which Howard said is the city's oldest and was established
in 1979, is located on North Main Street but has been planning for several months to
move to 89 Oak St. in May, because its current lease is nonrenewable.
"When there's an outdoor market, all the attention is given to the middle of the street
and people are having fun being outside, so they're not going to go into a shop inside,
particularly a gallery," Howard said. "And they're all going to be carrying groceries
anyway."
Meanwhile, Heidi Dawn, Saturday market manager, said her research indicates that
downtown shops would do more business if the market opened on Oak Street.
A 2003 study by the Oregon State Small Farms Program found that businesses reported
a 30 percent increase in sales when farmers markets opened nearby, she said. "From my
own research, calling galleries in other cities, those statistics are true across the board,
whether the business is high-end or not," she said. "I think it's exciting to think of locals
shopping in downtown shops and really being part of the downtown economy," Dawn
http://www.dailytidings.com/apps/pbcs.dll/article? AID=/20 11 0315/NEWS02/1 03150309&... 3/15/2011
Page 2 of3
said. "And tourists come out of their way to come to the Saturday market. I've seen
people buy a $1,500 table with zucchinis in hand."
Farmers markets create an atmosphere that is attractive to locals and tourists, she said.
"I really look forward to working closely with all of the businesses in proximity of this
farmers market," Dawn said. "Maybe we can work together to increase all of our sales
and draw more tourists and locals."
City planners expect to make a decision on the proposal this week, after which critics
will have two weeks to appeal the decision.
Howard said she doesn't plan to appeal the city's decision if it's in favor of the growers
market, but she's hoping another solution can be found.
"I really feel very supportive of the growers market and I really want them to be
successful, but I can't imagine this is the best solution for them either," she said.
She and John Davis, co-owner of Davis and Cline Gallery on A Street, wrote letters to
the city opposing the growers market's proposal.
"By allowing the Rogue Valley Growers & Crafters Market to occupy space that is
critical to the larger tourist economy would be a huge mistake for some of our long-
standing businesses and for the economy of the city in general," Davis wrote.
There are no other complaint letters in the city record on the proposal.
The growers market has been scrambling for a new location after it lost its seasonal
lease this year at the vacant lot where the market was held for the past three years.
PremierWest Bank obtained the property, once slated for a commercial and residential
development, from former City Councilman Russ Dale in lieu of foreclosure and has
only offered the market a month-to-month lease, Dawn said.
According to the market's permit request, gates would close Oak Street to vehicle traffic
between East Main Street and Lithia Way from 8 a.m. to 2 p.m. every Saturday the
market is open. The market operates from 9 a.m. to 1 p.m. between May and October.
Howard said she is holding out hope that the city will consider a different location for
the market, but either way she plans to make the best of the situation.
"I'm not terrified, I'm just bringing out these other points because I'm questioning
whether this is a good idea or not," she said. "I hope the city thinks it through. "
Contact reporter Hannah Guzik at 541-708-1158 or hguzik@dailytidings.com.
http://www.dailytidings.com/apps/pbcs.dll/article7 AID=/20 11 0315/NEWS02/1 03150309&... 3/15/2011
Zimbra
Zimbra
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seversod@ashland.or.ul
I. Font size =-
New contact info
From: heidi dawn <heidisaturday@gmail.com>
Subject: New contact info
To : heidisaturday@gmail.com
Cc : Heidi Dawn <saturday@rvgrowersmarket.com>
Thu, Mar 03, 2011 08:38 PM
Comrades, My current email addresses are above, please use them instead of the old, hacked yahoo account.
Work Info-
Heidi Dawn
RVG&CM, PO Box 4041, Medford, OR 97501
saturday@rvarowersmarket.com
www.rvarowersmarket.com
541-951-5756
541-261-0577 (secondary, in season, voice mail phone)
Personal info-
Heidi Dawn
248 Walker Ave, Ashland, OR, 97520 (mailing address only)
heidisaturday@gmail.com
541-951-5756
541-512-8777
Thanks, and see you at the market soon!
http://zimbra.ashland.or . us/zimbralh/printmessage ?id=C: -38591
3/4/2011
Zimbra
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Zimbra
seversod@ashland.or.UI
:t Font size:
Fwd:
From: heidi dawn <heidisaturday@gmail.com>
Subject: Fwd:
To : Derek severson <derek.severson@ashland.or.us>
Thu, Mar 03, 201111:36 AM
Heidi Dawn
Ashland Saturday Market
www.rvqrowersmarket.com
541-951-5756
---------- Forwarded message ----------
From: "Carl Annala" <carla@ci.hillsboro.or.us>
Date: Mar 2, 2011 5:00 PM
Subject:
To: "heidisaturday@gmail.com" <heidisaturday@qmail.com>
Art and agriculture have a robust relationship in historic downtown Hillsboro. We deliberately scheduled our art opening
receptions to coincide with the Tuesday Market spawning a First Tuesday Art Walk hosed buy the Downtown Business
Association as well as hosting our Plein Air paint out in conjunction with the Saturday Farmers Market. We have found
the cross draw to be beneficial.
Carl Annala
Cultural Arts Program Supervisor
Glenn & Viola Walters Cultural Arts Center
527 E Main St., Hillsboro, OR 97123
(503) 615-3494
www.ci.hillsboro.or.us/wcac
Follow us on Facebook andTwitter
City of HiIIsboro Parks & Recreation Department
A CAPRA Nationally Accredited Park and Recreation Agency
From: helpdesk@ashland.or.us
Subject: <No Subject>
Mon, Feb 28, 2011 10:28 AM
& 1 attachment
http://zimbra.ashland.or. us/zimbra/h/printmessage 7id=C: 3 8567
3/3/2011
Zimbra
Page 2 of2
To : Derek <seversod@ashland.or.us>
This E-mail was sent from "Planning-Ricoh-MPC3300" (Aficio MP C3300).
Scan Date: 02.28.201113:28:08 (-0500)
Queries to: helpdesk@ashland.or.us
n. 20110228132808619.pdf
I[ffi] 189 KB
~
http://zimbra.ashland.or . us/zimbra/h/printmessage ?id=C: 3 8567
3/3/2011
Zimbra
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Zimbra
seversod@ashland.or,ul
:t Font size:
Fwd: Shoppers Lincoln City Farmers market
From: heidi dawn <heidisaturday@gmail,com>
Subject: Fwd: Shoppers Lincoln City Farmers market
To : Derek Severson <seversod@ashland.or.us>
Wed, Mar 02, 201111:36 PM
@>1 attachment
Heidi Dawn
Ashland Saturday Market
www.rvgrowersmarket.com
541-951-5756
_n_n_m Forwarded message ----------
From: "Carol Moore" <cmmoore@,actionnet.net>
Date: Mar 2, 2011 7:04 PM
Subject: Shoppers Lincoln City Farmers market
To: <heidisaturday@qmail.com>
Heidi
As I told you The Lincoln City Market is next to fine art Gallery which is a co-opp They have High end pieces. Their
traffic on Sundays during the market Season has increased and also sales. \
We set up at the Lincoln City Cultural Center Which has a high end members Gallery. And independent Shows. Traffic
also for them has increased During the market Season.
Carol Moore
Assistant market manager
www.shopformoore.com
emai/:cmmoore@actionnet.net for a personal webportal tour
you get 2%- 35% cash back for your shopping on line.
Do you know a Non Profit who needs Funding?
image001,gif
535 B
http://zimbra.ashland.or . us/zimbra/h/printmessage ?id=C: - 38542
3/3/2011
Derek Severson
From:
Sent:
To:
Subject:
John Davis [jd@davisandcline.com]
Wednesday, March 02, 2011 12:41 PM
derek.severson@ashland.or.us; john@council.ashland.or.us
Oak Street Market
Dear Derek,
I read in the Daily Tidings that public comments close today on the proposed street closing for the Rogue Valley Growers
and Crafters Market. Even though my business is not directly impacted by this decision, as a resident of Ashland I don't
think it is fair to close streets to the advantage of one business over another.
The Hanson Howard Gallery, the city's most important and long standing art gallery is relocating to the middle ofthe
Oak Street block where the closure will take place. As a major tourist destination their most important day of the week
is Saturday morning in the summer and this will have a major impact of her business.
It is important to understand how show start times at the OSF bear on the success or failure of a tourist driven business
in Ashland. Because of the OSF matinee schedule, businesses such as the Hanson Howard Gallery and especially mine,
the Davis and Cline Gallery, get our major customers in a narrow time band between 10 am and 1 pm from June
through October. The most important day of the week is Saturday. This leaves very little time to make enough money to
keep the business open for the rest of the year when sales are very difficult or non-existent. As a fine art dealer, I can
assure you that art buyers are not zucchini buyers. They are also not local buyers. Over 90% of our clients come from
outside of the Rogue Valley. Fine art buyers are a very small but passionate demographic and doing anything to
discourage them from going to an art gallery is a major problem for the art gallery.
But a far worse problem will be parking. How the Well Fargo Bank ever agreed to this is beyond me and the small
parking lot for Pucks Donuts, the Barber Shop and Liquor Store will be completely blocked by traffic jams. The argument
will be made that the Market will be attended by local people who will all come on bicycles and on foot. This WILL NOT
HAPPEN. Trust me. You are free to call me anytime to discuss this myth.
In the past, the city has clearly recognized the importance of the tourist economy in Ashland. Local business have been
wise to the difference too and so the downtown has been pretty much devoted to tourists in the summer while local
business with local patrons have wisely located to the periphery. (Rents reflect that reality). By allowing the Rogue Valley
Growers and Crafters Market to occupy space that is critical to the larger tourist economy would be a huge mistake for
some of our long standing businesses and for the economy of the City in general. The bottom line is that the City will be
providing rent free space to an entity that produces no income to the city while undermining businesses that do.
Sincerely,
John Davis
Davis and cline Gallery
482-2069
1
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Oak St market
From: HHGallery <HHGall@mind.net>
Subject: Oak St market
To: John Stromberg <john@council.ashland.or.us>, derek severson
<derek.severson@ashland.or.us>
Wed, Mar 02, 2011 10:23 AM
Dear Comrades,
We wonder how many visitors are likely to shop for groceries during their visit to our fair city. It seems that the market place is geared to
locals.
The idea of closing down a block where businesses like ours depend on tourism, doesn't seem fair. We would be sacrificing our best
business day of the week.
Please find a better location that doesn't compromise access to local businesses.
Sincerely,
Judy Howard and Steven Dewey
Hanson Howard Gallery
http://zimbra.ashland.or . us/zimbra/h/printmessage 7id=C: - 38482
3/2/2011
CITY OF
ASHLAND HISTORIC COMMISSION AS H LAN D
Type II - Recommendations to Planning Commission
March 2nd, 2011
PLANNING ACTION: 2011-00153
SUBJECT PROPERTY: Oak Street, between Lithia Way and East Main Street
APPLICANT: Rogue Valley Growers & Crafters Market
DESCRIPTION: A request for a Conditional Use Permit to operate a weekly
Saturday growers and crafters open air market on Oak Street, between Lithia Way and
East Main Street. The applicants propose to close this one block of Oak Street to motor
vehicle traffic between 7:00 a.m. and 2:00 p.m. (The applicants have been operating this
Saturday market in a private parking lot at 175 Lithia Way since 2008.)
COMPREHENSIVE PLAN DESIGNATION: Commercial Downtown; ZONING: C-
1-D; ASSESSOR'S MAP: N/A - Right-of-Way; TAX LOT: N/A - Right-of-Way
Commission Recommendations:
The Commission recommended approval of the request, noting that this block had actually been identified
for closure to allow an open air market in the downtown in 1964, and indicated that with approval of the
action it would greatly enhance the vitality of the downtown core. Commissioners concurred with the
applicant's assertion that the proposal was likely to be economically beneficial for adjacent businesses, as
evidenced by the support being offered by Alex Amarotico of Standing Stone who has indicated that the
market will have access to his restaurant's restrooms and will provide access to his electricity for extension
cords serving the market.
CITY OF
ASHLAND
Planning Department
51 Winburn Way
Ashland, OR 97520
541-488-5305
Ashland Historic Commission
Design Review Form
Proposed Action
Applicant
Address
o Commercial
o New Construction
o Residential
o Changes to Existing Structure
Historic Review Board Comments:
In the spirit of protecting the historic design and compatibility of your project, if you wish to amend your
building plan in order to apply any recommendations of the Historic Review Board, we encourage you to
prepare an addendum and resubmit it to the Building Department.
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Planning Department, 51 Winburnl I' Ashland, Oregon 97520
541-488-5305 Fax: 541-552-2050 www,ashland.or,us TTY: 1-800-735-2900
CITY OF
ASHLAND
NOTICE OF APPLICATION
PLANNING ACTION: 2011-00153
SUBJECT PROPERTY: Oak Street, between Lithia Way and East Main Street
APPLICANT: Rogue Valley Growers & Crafters Market
DESCRIPTION: A request for a Conditional Use Permit to operate a weekly Saturday growers and crafters
open air market on Oak Street, between Lithia Way and East Main Street. The applicants propose to close this one
block of Oak Street to motor vehicle traffic between 7:00 a.m. and 2:00 p.m. (The applicants have been operating this
Saturday market in a private parking lot at 175 Lithia Way since 2008.) COMPREHENSIVE PLAN
DESIGNATION: Commercial Downtown; ZONING: C-I-D; ASSESSOR'S MAP: N/A - Right-of-Way; TAX
LOT: N/ A - Right-of- Way
NOTE: The Ashland Historic Commission will also review this Planning Action on March 2, 2011 at 6:00 PM in the Community
Development and Engineering Services building (Siskiyou Room), located at 51 Winburn Way.
NOTICE OF COMPLETE APPLICATION: February 15,2011
DEADLINE FOR SUBMISSION OF WRITTEN COMMENTS: March 4,2011
o 2040 80 Feet
The Ashland Planning Division Staff has received a complete application for the property noted above.
Any affected property owner or resident has a right to submit written comments to the City of Ashland Planning Division, 51 Winburn Way, Ashland,
Oregon 97520 prior to 4:30 p.m. on the deadline date shown above.
Ashland Planning Division Staff determine if a Land Use application is complete within 30 days of submittal. Upon determination of completeness, a
notice is sent to surrounding properties within 200 feet of the property submitting application which allows for a 14 day comment period. After the
comment period and not more than 45 days from the application being deemed complete, the Planning Division Staff shall make a final decision on the
application, A notice of decision is mailed to the same properties within 5 days of decision, An appeal to the Planning Commission of the Planning
Division Staff's decision must be made in writing to the Ashland Planning Division within 12 days from the date of the mailing of final decision. (AMC
18.108.040)
The ordinance criteria applicable to this application are attached to this notice. Oregon law states that failure to raise an objection concerning this
application, by letter, or failure to provide sufficient specificity to afford the decision maker an opportunity to respond to the issue, precludes your right
of appeal to the Land Use Board of Appeals (LUBA) on that issue. Failure to specify which ordinance criterion the objection is based on also precludes
your right of appeal to LUBA on that criterion. Failure of the applicant to raise constitutional or other issues relating to proposed conditions of approval
with sufficient specificity to allow this Department to respond to the issue precludes an action for damages in circuit court.
A copy of the application, all documents and evidence relied upon by the applicant and applicable criteria are available for inspection at no cost and
will be provided at reasonable cost, if requested. All materials are available at the Ashland Planning Division, Community Development & Engineering
Services Building, 51 Winburn Way, Ashland, Oregon 97520,
If you have questions or comments concerning this request, please feel free to contact the Ashland Planning Division at 541-488-5305.
u; cornm-oev pIannmg\Notlces Mal e
-OOI53.doc
CONDITIONAL USE PERMITS
18.104.050 Approval Criteria
A conditional use permit shall be granted if the approval authority finds that the proposed use conforms, or can be made to conform through the imposition of
conditions, with the following approval criteria.
A That the use would be in conformance with all standards within the zoning district in which the use is proposed to be located, and In conformance with
relevant Comprehensive plan policies that are not implemented by any City, State, or Federal law or program.
S, That adequate capacity of City facilities for water, sewer, paved access to and through the development, electricity, urban storm drainage, and adequate
transportation can and will be provided to and through the subject property,
C. That the conditional use will have no greater adverse material effect on the livability of the impact area when compared to the development of the subject
lot with the target use of the zone. When evaluating the effect of the proposed use on the impact area, the following factors of livability of the Impact area
shall be considered In relation to the target use of the zone:
1, Similarity in scale, bulk, and coverage.
2. Generation of traffic and effects on surrounding streets, Increases in pedestrian, bicycle, and mass transit use are considered beneficial regardless
of capacity of facilities.
3. Architectural compatibility with the Impact area.
4. Air quality, Including the generation of dust, odors, or other environmental pollutants,
5. Generation of noise, light, and glare,
6, The development of adjacent properties as envisioned in the Comprehensive Plan.
7. Other factors found to be relevant by the Hearing Authority for review of the proposed use.
G:lcomm-devlpJanninglNotices Mailed\2011\2011-00153.doc
Easy Peel@ Labels
Use Avery@Template 5160@
PA-2011-00153
171 OAK STREET LLC
PO BOX 1169
ASHLAND OR 97520
PA-2011-00153
ANCHICK JACK C TRUSTEE ET
1335 UPPER RIVER RD
GOLD HILL OR 97525
PA-201l-00153
FIRST INTERSTATE BANK/OR
POBOX 2609
CARLSBAD CA 92018
PA-2011-00l53
HOADLEY LLOYD A TRUSTEE
981 PARK ST
I ASHLAND OR 97520
i PA-2011-00153
! PAGE JOSEPH
I LOUDON LN
LOUDONVILLE NY 12211
i PA-201l-00153
I STANDING STONE BREWING CO
101 OAK ST
I ASHLAND OR 97520
I
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PA-201l-00l53
I Rogue Valley Growers & Crafters
I Market
P.O. Box 4041
Medford, OR 97501 OR 97501
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CLAYCOMB GORDON E TRSTE
105 CHRISTY COURT
PHOENIX OR 97535
PA-2011-00153
GREG BAILEY ENTERPRISES II
4902 MT ASHLAND SKI RD
ASHLAND OR 97520
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MEDFORD OR 97504
PA-2011-00153
RIGOTTI GARY R!YVONNE DUNN
12 PEBBLE CREEK DR
EAGLE POINT OR 97524
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96 MAIN ST
ASHLAND OR 97520
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19 S PIONEER
ASHLAND OR 97520
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50 W NEVADA
ASHLAND OR 97520
PA-2011-00I53
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100 Antelope Rd
White City OR 97503
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From:
Sent:
To:
Subject:
Karl Johnson [johnsonk@ashland.or.us]
Monday, February 14,2011 9:56 AM
'Derek Severson'
Saturday Market - Oak Street
Derek,
Finally getting this email to you, I called Heidi last week and left her a message letting her know what kinds of traffic
control measure the City would like to see for the closure of Oak Street on Saturdays this summer. I let her know that the
City would prefer to have 2 - Type III barricades and 1- Street Closed sign at each end of the block. This will mean that
they will either need to purchase or rent a total of four barricades and two signs. They should also get some cones to close
of the cut across from the Plaza area to Oak Street during Marker hours, I did forget to tell her this portion. If this project
continues on into future years, the City would be willing to work with the Market to get a more permanent closure system
set up. Let me know if you have any other questions.
Karl Johnson, E.l.T., Assistant Engineer
City of Ashland, Public Works/Engineering
20 East Main St, Ashland, Oregon 97520
P: (541) 488-5347, TTY (800) 735-2900
F: (541) 488-6006
This email transmission is official business of the City of Ashland, and it is subject to Oregon Public Records Law for disclosure and retention If
you have received this message in error, please contact me at (541) 488-5347. Thankyou
Rogue Valley Growers & Crafters Market CUP Application Narrative and Findings
Background
The Rogue Valley Growers & Crafters Market is a mutual benefit corporation with a 24 year history of
operating a successful seasonal farmers' market in Southern Oregon. The market currently operates from
8:30am to 1 :30pm at the Oregon National Guard Armory Tuesdays in Ashland and Thursdays in Medford.
For the past three years we have also operated a successful market on Saturdays from 9:00am to
1 :OOpm in Ashland in the parking area at Lithia and First streets across from the Post Office. We do our
best to be good neighbors and are proud of our positive history in all three locations.
Surveys done prior to the opening of the Saturday market showed that a substantial number of customers
preferred a downtown location and indeed the support for this market has been gratifying. It has been
patronized by residents local to the site, working families from allover who are unable to attend
weekdays, and tourists as well. Unfortunately, changes in ownership of the property make it impossible to
hold the Saturday market in the current location in 2011.
Oak Street Location
We believe the first block of Oak St would be an appropriate spot to relocate the Saturday Market. This
block has a history of closures for other special events such as Bike Day. Traffic would be minimally
disrupted since the bank parking can exit onto Lithia and easily get to Main either via the Water St
"beaver slide" or the triangle at Helman. Parking is relatively sparse on this block and more parking would
be freed up in the lot at First and Lithia. The city-owned lots on Water St and at Pioneer and Lithia are
very convenient to this location.
Although this location will require a reduction in the number of vendors from the current 50 to 30 we feel it
will be of greater economic impact for the downtown merchants. No prepared food will be available at the
market which will encourage patrons to make their way to a restaurant for a meal or to extend their
shopping to the downtown stores, Numerous studies have shown that markets have a net positive impact
on neighboring businesses by bringing additional customers to the area.
Project Overview
Site Layout: The site can accommodate 30 ten-by-ten pop-up canopies selling fresh fruit, vegetables,
flowers, bedding plants, meat and eggs, cheese, breads and pastas, dog bones, and jam. Aside from the
monthly market demos hosted by local chefs, no cooking will take place on site nor will prepared foods be
offered.
Hours of Operation: Vendors will arrive no earlier than ":00 am to begin off-loading their vehicles will be
parked by 8:30, and booths will be set up for opening by 9:00. Sales will take place from 9:00 to 1 :OOpm.
Vendor take-down will be completed promptly by 2:00pm. The market will be responsible for leaving the
area clean and disposing of minimal market waste off-site.
Customer Parking: Ashland Municipal Code does not specify how many parking spaces are required for a
farmers' market. 18.92.020 B3 specifies that general retail commercial provide one space for every 350
square feet of gross floor area. We estimate our square footage at 2500 square feet, or just over 7
spaces. We do not want to exceed the number of automobile spaces allowed by code; however, because
the market is a concentrated use we believe the number of spaces is appropriate. In addition there is
ample bike parking on site.
Vendor Parking: As stated, vendors will arrive between 7:00 and 8:00 to unload their vehicles which will
then be parked off site. Parking has been arranged for all of these vehicles in private lots at the Elks Club
and Premier West Bank.
Restrooms: The public facilities on Calle Guanajuato are a short walk across the Plaza and through the
Old Masonic Walkway. In addition, Standing Stone Brewery has been very supportive and offered the use
of their facilities as well and much of the market activity takes place during the hours when they are not
yet open for business.
Trash/Recycling: Trash and recycling receptacles will be placed at each end of the market and will be
removed from the site by the market manager. Since there will be no on site food service very little refuse
is anticipated although patrons may arrive with coffee cups, etc. from neighboring businesses.
Economic and Community Impact
Markets are microcosms of their communities. They contribute to economic development, improvement of
health issues, and the creation of community. Studies conducted by Oregon State University Small Farms
Program have shown that markets draw shoppers to the downtown commercial districts of cities across
the state and a significant percentage (33-65%) of those downtown market-goers report that they shop at
other neighboring businesses.
A study conducted by the Project for Public Spaces identified six prominent impacts of markets. They
surveyed customers to determine the greatest benefit of markets to communities. Over 26% of people
believed the greatest benefit to be that markets "bring people together". Other responses show that
customers perceive markets as places to buy healthy, fresh, affordable food and as places that contribute
to their communities both socially and economically. The survey results are listed below.
Renews Downtowns and Neighborhoods
Act as an anchor for local businesses
Encourage spin-off development
Enhance real estate value and tax base
Keep dollars in the neighborhood
Brings Together Diverse people
Create places for people to gather
Enable mixing of diverse ethnic, cultural, and age groups
Encourage sense of pride and volunteerism
Creates Active Public Space
Bring new life to underused spaces
Reduce perceived security by bringing people together
Create interesting walking environment
Provide Economic Opportunity
Low start-up cost
Small business incubation
First step for new immigrants
Opportunity for surrounding businesses
Shape growth and Minimize Sprawl
Support compact, walkable communities
Help preserve open space and family farms
Promote Public health
Increase access to fresh affordable food
Reduce isolation and depression
Support community garden and urban agricultural projects
Findings
The proposed site is zoned C-1 Retail Employment District. Under the conditional uses permitted in the
commercial zone, we would classify our market as a "temporary activity" using pop-up canopies. No
permanent structures will be erected. The Conditional Use and Site review conditions follow:
18.104.050 Approval Criteria
A. That the use would be in conformance with all standards within the zoning district in which the use is proposed to
be located, and n conformance with relevant Comprehensive Plan policies that are not implemented by any City,
State, or federal law or program.
The proposed market use would result in the temporary erection of canopies for the sale of produce and
fruit; and parking for market vendors and customers. The market conforms to all standards of the C-1
Retail Employment District. See previous discussion on parking.
B. That adequate capacity of City facilities for water, sewer, paved access to and through the development,
electricity, urban storm drainage, and adequate transportation can and will be provided to and through the property.
Infrastructure is in place to support this use. Water and electricity is being provided by Standing Stone
Brewery and city storm water drains are in place for the minimal gray water (approximately 10 gallons per
market) from cut flower buckets. Fire Marshal Margueritte Hickman has certified that there is adequate
space for a 15-foot wide fire lane through the site and the market will vigorously maintain this space. As
previously mentioned, public bathroom facilities on Calle Guanajuato are a short walk away and will also
be available at Standing Stone Brewery.
C. That the conditional use will have no greater adverse material effect on the livability of the impact area when
compared to the development of the subject lot with the target use of the zone. When evaluating the proposed use on
the impact area, the following factors of livability of the impact area shall be considered in relation to the target use of
the zone:
1. Similarity in scale, bulk, and coverage
The market use will be similar in bulk, scale, and coverage to the high-intensity use of the parking
lot.
2. Generation of traffic and effects on surrounding streets. Increases in pedestrian, bicycle, and mass transit
use are considered beneficial regardless of facilities
The location is between two major arterials, Lithia Way and E. Main St. Anticipated traffic will be
similar to high intensity use of the bank parking lot. The location is centered in an area of
residential use surrounding the commercial core of the city and it is not unreasonable to expect
that a large proportion of visitors will walk or bike to the market. Unfortunately, at this time RVTD
does not service the area on Saturdays.
3. Architectural compatibility with the surrounding area
This criterion is not applicable since the proposed use is temporary. Canopies will be erected for
a maximum of 6 hours per week from spring through fall.
4. Air quality, including the generation of dust, odors, or other environmental pollutants
The odors generated by the market will be those of flowers, plants, and vegetables. No food
vendors will be attending this market.
5. Generation of noise, light, and glare
Vendors will begin setting up at'am and be gone by 2pm. Market rules prohibit the use of
generators. Noise will be limited to human voices, light truck loading and unloading, and acoustic
music during market hours. No amplified sound will be allowed. No lights will be needed since the
market operates in daylight.
6. The development of adjacent properties as envisioned in the Comprehensive Plan
The area on both sides of Oak St is already fully developed with no further changes anticipated.
7. Other factors found to be relevant by the Hearing Authority for review of the proposed use:
Tree Protection as required by this section (AMC 18.61.230) is applicable to any planning action or building
permit.
The trees within the site are located on the map. They are protected from vehicle damage by the
existing curbs and no unloading of vendor supplies to the sidewalk area will be allowed. No
signage will be allowed to be placed on the trees. There will be no construction activity related to
the proposed use and so no impact on the trees is anticipated.
Public Safety in regard to street closure.
ODOT is aware of the proposal and the intent to erect barriers at each end of the street and at the
left turn access from the Plaza to Oak which will direct all traffic down Main St. These barriers will
be constructed according to ODOT requirements and plans sent to City of Ashland Public Works
and Engineering. The gates will be built by the market with installation grates provided by the
City. The gates will be placed and removed by the market manager.
Additional issues will be addressed as required.
18.72.070 Criteria for Approval
The following criteria shall be used to approve or deny an application:
A. All applicable City ordinances have been met or will be met by the proposed development
B. All requirements of the Site Review Chapter have been met or will be met
C. The development complies with the Site Design Standards adopted by the City Council for implementation
of this Chapter
D. That adequate capacity of City facilities for water, sewer, paved access to and though the development,
electricity, urban storm drainage and adequate transportation can and will be provided to and through the
subject property. All improvements in the street right-of-way shall comply with the Street Standards in
Chapter 18.86, Performance Standards Options (Ord. 2655, 1991; Ord. 2836 S6, 1999)
Conclusion
We believe the relocation of the Saturday Market will be beneficial to the Ashland community as a whole.
The central location makes it accessible by foot, bicycle, or car to residents and visitors alike. It will also
stimulate downtown businesses by bringing more pedestrians into the Plaza and Main St area. Markets
support small farmers and keep dollars circulating in the local economy; they promote the overall health
and well-being of the citizenry and inspire pride of place. We are gratified by the support of the community
and the neighbors immediate to this location and look forward to continuing to provide a wide and
delicious array of goods.
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Oregon Small Farms Technical Report
Research Brief: How Do Farmers' Markets
Affect Neighboring Businesses?,
By Larry Lev, Linda Brewer, and Garry Stephenson
Oregon State University
Oregon Small Farms
Technical Report Number 16
December 2003
Oregon State University Extension Service
SMA LL I:1-Jt~t~
OREGON STATE UNIVERSITY
EXTENSION SERVICE
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Research Brief:
How Do Farmers Markets Affect Neighboring Businesses?
Larry Lev, Linda Brewer, & Garry Stephenson
Small Farms Extension Program, Oregon State University
Introduction
The overall economic impacts of farmers' markets include:
· The direct impact of market sales;
· The indirect impact of market sales
.. Increases in other farm sales generated by presence in the
market
.. Multiplier effect of market sales;
· Spillover sales generated by farmers' market shoppers who also
make purchases at neighboring businesses.
This fact sheet focuses on the third of these elements. Since 1998 we have
collected information on this issue at a series of markets in the Northwest. Each
local situation is unique so it is important not to interpret the results too broadly.
Still, the sum of the results do provide some insights.
Survey Results
All data discussed in this fact sheet are summarized in Table 1. More complete
results are provided in the individual market reports.
QUESTION: Do farmers markets attract people downtown, or do they
merely sell to people who are already there?
When we started our research in 1998, we viewed this as an unknown and asked
this question on multiple occasions in the two towns of Corvallis and Albany,
Oregon. The data demonstrated that the markets themselves were the primary
draw for shoppers in both Albany (88%) and Corvallis (78%). The question also
included a "partial reason" category (5% and 10% respectively) so the drawing
power of the markets is clearly the overwhelming reason for people being
downtown. As a result, since 1998 we have not asked this question at weekend
markets.
Midweek markets are a different story. We asked this question at midday,
midweek markets in both Portland and Eugene Oregon. In both instances,
market management was surprised by the results. In Eugene, a town of 150,000,
45% of the shoppers were downtown not because they lived or worked there but
rather because of the market itself. In the larger town of Portland (more difficult to
get there and to find parking) 24% of the shoppers came downtown specifically to
attend the market. Both results indicate a higher than anticipated drawing power
for the markets.
OSU Small Farms Program
1
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QUESTION: Once there, do farmers market shoppers also shop at
neighboring businesses?
This question was asked in 7 markets, 6 in Oregon and 1 in Idaho. The results
indicate that between 33% (Beaverton, OR) and 65% (Grants Pass, OR) of those
attending the market also did additional shopping at neighboring businesses on
the same trip. While the presence of the market may dissuade some potential
shoppers from coming downtown, these data demonstrate that farmers markets
are a net draw and provide the opportunity for neighboring businesses to make
additional sales. Retailers with complementary products are in the best position
to profit from the influx of customers.
Hillsdale market shoppers responded to a slightly different question but provided
similar results. Forty percent of the Hillsboro shoppers indicated that they had
increased purchases at local shops and restaurants as a result of their shopping
at the market.
QUESTION: How much do farmers' market shoppers spend at neighboring
businesses (on the same shopping trip)?
Table 1 presents data for 7 markets. The dollar figures are based on customer
estimates and are more likely to be under- rather than overestimates. The raw
dollar figures are given further context for six of the markets by indicating the
percent of in-market spending that the spillover spending represents. In the case
of the Corvallis market in 1998, the $11,000 spent at neighboring businesses
represented 87% of the money that those same consumers spent in the market.
The spending ratios range from a low of 31 % to a high of 92%.
The comparison between Corvallis and Albany, two neighboring Oregon towns,
is an interesting one. The two markets are of roughly similar size. The spillover
spending is much higher in Corvallis for two reasons. First, the Albany market
has earlier hours (8 AM to Noon versus 9 AM to 1 PM) and therefore more
market shoppers arrive before many of the downtown businesses are open.
Secondly, the Corvallis market has more retail stores in close proximity to the
market. Other towns that exhibited particularly strong spillover sales were Grants
Pass and Moscow, ID. Both have compact downtowns and attract shoppers from
the surrounding area.
Cautions on Interpreting the Data
· Each market is different.
· For any given market, some retailers may experience a benefit from spillover
sales while others find that their sales have been reduced.
· In collecting data in farmers' markets, some shoppers are reporting what they
have done; others are reporting what they intend to do. Both can lead to
inaccuracies.
OSU Small Farms Program
2
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ZONING PERMIT APPLICATION
FILE # ~tJ / J ~. 00 ) 5 3
Planning Division
51 Winbum Way, Ashland OR 97520
CITY OF
ASHLAND 541-488-5305 Fax 541-488-6006
DESCRIPTION OF PROJECT
DESCRIPTION OF PROPERTY
Street Address 00-.\( ~t,
Pursuing LEED@ Certification? 0 YES 0 NO
~OW1 G, Wlc(ivl ..J.o L-lful'cR \tJ~y
Assessor's Map No. 39 1 E
Zoning C;-( -- D
APPLICANT
Name _~y 6) ~ C r\(\
Address "PO ~ t-jD4 I
Tax Lot(s)
Comp Plan Designation
Phone 51/ J ~ '15-/ - 51S7..P E-Mail ~U'yc1Ct ~ @ r~ rD~Je~
. f Cl.-V- ~ +, Con
City TV! eel ,fJyJ ~ Zip '1757) J
PROPERTY OWNER
Name C,;l~ o'~ A5blwJ Phone E-Mail
Address City Zip
SURVEYOR. ENGINEER. ARCHITECT, LANDSCAPE ARCHITECT. OTHER
Title Name Phone E-Mail
Address City Zip
Title Name Phone E-Mail
Address City Zip
I hereby certify that the statements and information contained in this application, including the enclosed drawings and the required findings of fact, are in all respects,
true and correct. I understand that all property pins must be shown on the drawings and visible upon the site inspection. In the event the pins are not shown or their
location found to be incorrect, the owner assumes full responsibility. I further understand that if this request is subsequently contested, the burden will be on me to
establish:
1) that I produced sufficient factual evidence at the hearing to supporl this request;
2) that the findings of fact furnished justifies the granting of the request;
3) that the findings of fact furnished by me are adequate; and further
4) that all structures or improvements are properly located on the ground.
Failure in this regard will result most likely in not only the request being set aside, but also possibly in my structures being built in reliance thereon being required to
be remove at my expense. If I have any doubts, I am advised to seek competent professional advice and assistance.
, ,. ~-ek 0; I '?~ Ii
Applicant's Sign-ature Date
As owner of the 12Jf>perty involved t;J}hiyequest, I have read and underqtood the complete application and its consequences to me as a property
owner /;.cY' /J //y?", /'_ I' t
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">"" , ,,_,~,~0 /// ,,/ / ,?/// //'/ -"1'1ld', ,// / I, / J'
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/'~/ C/"/ j'/:t'L./ tel f' _/:;:,~':::: ~- I;;' ',/ !,j/ { " \-/, "
Prop~fty Owner's Signature (required) Date
[To be completed by City Staff]
Date Received
Zoning Permit Type
Filing Fee $
OVER ~~
C:\Documents and Settings\lucasa\Desktop\Zoning Pennit Application.doc
ZONING PERMIT APPLICATION
Planning Division
51 Winbum Way, Ashland OR 97520
CITY OF
AS H LAN 0 541-488-5305 Fax 541-488-6006
FILE
DESCRIPTION OF PROJECT
DESCRIPTION OF PROPERTY
Street Address O(:;lk ~t I
Pursuing LEED@ Certification? 0 YES 0 NO
-h-OWl [;, VVlclivl ,to L-ith:cR \tJ~y
Assessor's Map No, 39 1 E
Zoning C..- l ~ b
APPLICANT
Name JZ.\f 6/ ~ C W\
Address-P() ~ 4D4/
Tax Lot(s)
Comp Plan Designation
Phone 9/1 ~ '1 )" / - 51~ E-Mail ~+Ul"dCl ~ (C01~ rt>~Je.VS
( tlV- ~.h COJ1.-t
City71/f eel ,fJyJ 67'<- Zip c1757) I
PROPERTY OWNER
Name -LL~ o.{i A5610vJ Phone E-Mail
Address City Zip
SURVEYOR, ENGINEER. ARCHITECT, LANDSCAPE ARCHITECT, OTHER
Title Name Phone E-Mail
Address City Zip
Title Name Phone E-Mail
Address City Zip
I hereby certify that the statements and information contained in this application, including the enclosed drawings and the required findings of fact, are in all respects,
true and correct. I understand that all property pins must be shown on the drawings and visible upon the site inspection. In the event the pins are not shown or their
location found to be incorrect, the owner assumes full responsibility, I further understand that if this request is subsequently contested, the burden will be on me to
establish:
1) that I produced sufficient factual evidence at the hearing to support this request;
2) that the findings of fact furnished justifies the granting of the request;
3) that the findings of fact furnished by me are adequate; and further
4) that all structures or improvements are properly located on the ground.
Failure in this regard will result most likely in not only the request being set aside, but also possibly in my structures being built in reliance thereon being required to
be remove at my expense, If I have any doubts, I am advised to seek competent professional advice and assistance.
, , r~ C; I '(.0/1
Applicant's Signature Date
As owner of the property involved in this request, I have read and understood the complete application and its consequences to me as a property
owner,
Property Owner's Signature (required)
Date
[fo be completed by City Staff]
Date Received
Zoning Permit Type
Filing Fee $
OVER ~~
C:\Docttlllents and Settings\lucasa\Desktop\Zoning Permit Application.doc
Contractor:
Address:
Phone:
State Lie No:
City Lie No:
Sub-Contractor:
Address:
Phone:
State Lie No:
City Lie No:
COMMUNITY DEVELOPMENT
20 East Main 51.
Ashland, OR 97520
www.ashland.or.us
Tel: 541-488-5305
Fax: 541-488-5311
TTY: 800-735-2900
Inspection Request Line: 541-552-2080
CITY OF
ASHLAND