HomeMy WebLinkAbout2023-06-05 Study Session
APD Annual Report to
June 5, 2023
Council
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STOP Data
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QUESTIONS?
Croman Mill Redevelopment Update
Ashland, Oregon
City Council Presentation
June 5, 2023
Agenda
1.Update on project planning and progress
2.Introduction to Jerry Johnson, economics specialist (Johnson
Economics)
3.Introduction to Thad Wilson, infrastructure finance
specialist (MuniCap)
4.Discuss project goals, opportunity for city-wide benefits,
and need for multi-party collaboration to achieve them
Planning Team:
Many years experience in planning and building popular, successful, live-
work-play neighborhoods that respect the local character and quality
Planning Team:
Expertise in climate-friendly development, strategic issues and tools
Mehaffy doctoral dissertation on urban form and
climate change, Delft University of Technology, 2015
Other successful communities by the planning team
Live, work, shop, create, learn, play…in a five-minute walk from
home
OrencoStation TODSeabrook WAPleasant Hill TOD
Affordable Housing
MarketsParks
Development Team:
Many years of history in and emotional connection to
Ashland as well as the Northwest region
Mike WeinstockCarlene Chin
Ally Weinstock
Manager, Team Coordinator,
Administrator,
TownmakersLLCTownmakersLLC
TownmakersLLC
Public Outreach
•
Project website
•
Stakeholder meetings
•
Community open house
•
Media coverage
COMMENTS
83 comments in total
•
Safety
•
Traffic impacts
•
Construction access
•
More industrial
Ideal urban extension position
Ashland Economic Diversification Strategy (ECONorthwest)
Ashland Economic Diversification Strategy (ECONorthwest)
Ashland Economic Diversification Strategy (ECONorthwest)
Ashland Economic Diversification Strategy (ECONorthwest)
Family-wage employment… not just in isolated districts, but increasingly in
more competitive live-work-play neighborhoods
(Sometimes in homes too! Work from home,
home-based businesses, live-works et al.)
The post-COVID employment world has changed!
Ashland needs more housing, and more diverse housing… more
affordable, more “missing middle”, et al.
This is now a jobs and economic development issue….
Current Status
1.Development of proposed site plan, district standards, zoning
code, annexation… in progress
2.Traffic Impact Analysis –firm is ready to proceed
3.Economic analysis –report in progress (Johnson Economics);
State / DLCD legal requirements as well as City goals
4.Infrastructure finance –proposal in development for public
improvements –paths, trails, major streets, parks (MuniCap)
Economics Team:
Discussion of State Law issues, City economic goals
•
Discussion of public-private models to unlock wider benefits for the full
•
district and the city as a whole
Jerry JohnsonThad Wilson
Principal, Johnson EconomicsSenior Vice President, MuniCap
Thank You!
CITY OF ASHLAND
UPDATE AND ADDENDUM
ECONOMIC OPPORTUNITIES ANALYSIS
June 5, 2023
OVERVIEW OF FINDINGS
Employment growth in Ashland has
•
been negligible since 2007 EOA
Shift in work patterns towards remote
•
work
Ashland is well positioned to capitalize
•
on this shift in work patterns
New master plan for Croman Mill site
•
responsive to this shifting context
Maintains employment capacity
•
Enhancing economic development
•
offerings
Community designed to facilitate and
•
encourage remote working
CITY OF ASHLAND EMPLOYMENT LEVELS
Employment growth has been
•
12,000
modest in the City of Ashland
since adoption of the EOA
10,000
0.09% AAGR (0.75% forecast)
•
8,000
Retail and services employment
•
remains dominant, and was the
6,000
primary source of growth over
the last decade
Retail and Services
4,000
Employment in most industries
•
Industrial
dropped significantly during the
2,000
Government
pandemic
0
20072008200920102011201220132014201520162017201820192020
WORK AT HOME TRENDS
Ashland has historically had a
•
20%
disproportionate share of remote
18.4%
18%
workers
16%
Ashland share of people working
•
14%
from home compared to the
12.5%
12%
county, state, and country.
10.4%
10%
9.7%
The graph to the right shows the % of
•
8%
all workers (16 and over) who
reported to be working from home in
6%
United States
2021.
4%
Oregon
This pattern accelerated during the
•
Jackson County
2%
Ashland
pandemic, but remains persistent
201620172018201920202021
0%
EMPLOYMENT CAPACITY
CITY COMPLETED BLI IN 2019
•
Comp Plan# ParcelsNet Acres
Airport10PMP
125 net acres of land designated for employment
•
Commercial2916.7
uses*
Croman Mill2261.1
Capacity for over 1,300 jobs on employment lands*
•
Downtown80.4
SIGNIFICANT ADDITIONAL CAPACITY IN
•
Employment8892.4
RESIDENTIAL ZONES
HC31.2
HDR5811.7
Assumed at 20% of employment in 2007
•
Industrial614.6
Likely shift to closer to 40% in certain employment
•
LDR5718.8
categories
MFR11942.2
MORE THAN ADEQUATE EMPLOYMENT
•
Normal Neighborhood2969.7
CAPACITY TO MEET DLCD REQUIREMENTS
NM1416.4
SFR326205.1
SFRR4896.7
SOU31.8
Suburban R67.5
Woodland96.6
Total835662.9
* Excludes Croman Mill Site
Total-Employment*134125.3
* Excluding Croman Mill
FINDINGS TO-DATE
MODEST EMPLOYMENT GROWTH SINCE
•
ADOPTION OF EOA
Well below forecast in the City of Ashland
•
SHIFTING NATURE OF EMPLOYMENT
•
Significant increase in remote working options
•
Commensurate decrease in demand for traditional
•
office space
Tight labor market shifts power towards employee
•
Ashland’s lifestyle advantages will increasingly
•
attract more footloose employment
EMPLOYMENT CAPACITY IS INCREASINGLY
•
CONTAINED IN RESIDENTIAL DEVELOPMENT
Proposed development is responsive to changes in
•
workforce and living preferences
Desire for third places, live/work/play communities
•
Complementary to downtown
•
J5, 2023 PACC
UNERESENTATIONTOSHLANDITYOUNCIL
OrderandGoalofthePresentation
IntroduceMuniCap,Inc.andmyself
Provideasummaryexplanationof“TaxIncrementFinance”
Brieflydescribetheworkthatweintendtoperforminthecoming
months–preparinga“planofpublicfinance”
PrimaryGoal–Helpyouunderstandhowtaxincrementfinancecould
beutilizedbytheCitytocreateapartnershipforthedevelopmentofthe
CromanMillsite.
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MC, I., PFC
UNIAPNCAUBLICINANCEONSULTANCY
Foundedin1997
HeadquarteredinColumbia,MD;providingservices
inover30states;
RegisteredasaMunicipalAdvisor;
Assistedonover500borrowingstotalingover$10
billiontofunddevelopmentprojects;
Solelyfocusedonfundingpublicinfrastructure
throughpublicprivatepartnerships.
2
TW, EVP
HADILSONXECUTIVEICERESIDENT
Workedinpublicfinancefor17yearsandfor
MuniCapforover14years;
ServedpublicandprivateclientsacrosstheUS;
RegisteredasaMunicipalAdvisor(Series50and
Series54);
Extensiveexperience
helpingpublicentities
establishtheirfirst“special”district.
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TIF(“TIF”)
AXNCREMENTINANCE
Apublicfinancetoolwhichallows amunicipalityto
direct future,incrementaltaxrevenuesfromadesignated
areatofunddesiredpublicimprovements.
Typicallyutilizesrealpropertytaxes,includingportions
fromotherjurisdictions(county,school);
Onlycapturesandredirectstheincrease(the
“increment”)intaxes;
Usesaborrowingtoprovidecapitalforthecostofthe
improvements;
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TIF()
AXNCREMENTINANCECONTINUED
Usedresponsivelyandoftenacrossthenationand
Oregon;
Oftenusedasakeybackboneofapartnership
agreementbetweenarealestatedeveloperanda
municipality;
Canbesetup(andisintendedtobesetupinthis
case)toprovidea financingsolutionwithout
creatinganyfinancialrisktotheCity.
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GTIF M
ENERALECHANICS
Existing(“base”)taxescontinuetoflowinthe
standardmanner;
ExistenceofaTIFdistrictdoesnotimpactthetotal
amountofrealpropertytaxpaidbyaproperty
owner;
Annualcalculationofincrementaltaxrevenues,
whicharedirectedtoaspecialfund.
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ECUTIF R
XAMPLEALCULATIONANDSEOFEVENUE
WhentheTIFdistrictiscreated:
Taxablevalue-$1,000,000(servesasthe“basevalue”)
Annualrealpropertytaxes-$15,000
Afterredevelopment:
Taxablevalue-$50,000,000
Annualrealpropertytaxes-$750,000
Incrementalrealpropertytaxes-$735,000($750,000-$15,000=$735,000)
Thepreviouslyexisting$15,000ofannualrealpropertytaxesaredistributedas
before.
Theincrementalrevenue(subjecttoOregonsharingformulas)ispledgedto
supportalong-termborrowin gthatgeneratesfundsforpublic
improvements.
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WTIF CRCM
HYAOULDBEIGHTFORROMANILL
Opportunitytohelpcureabrownfieldsitethathas
strongdevelopmentpotential(sizeandlocation);
Significantpublicinfrastructureneeds;
Existingcommunityneeds;
Highvaluedevelopmentusesarepossible;
Publicawareness/expectationthatthissite
needspublicassistance.
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EPPF
STABLISHINGALANOFUBLICINANCE
WorkingcollaborativelywiththeCity,weintendto
craftaplantoefficientlyusetaxincrementfinance,and
possiblyothertools,tohelpdeliverthepublic
improvementsasquicklyaspossible.
Thisplanisnotyetprepared–tobeprovidedata
followingCouncilsession.
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KCPPF
EYHARACTERISTICSOFTHELANOFUBLICINANCE
Planofpublicfinancewillbebuiltarounda
mutuallydesireddevelopmentplan,including
desiredpublicimprovementsthatwillgeneratea
betterlong-termoutcomeforthesite;
Citywillbedeeplyinvolvedinthepreparationof
andexecutionoftheplanofpublicfinance;
Theresultingplanwillgeneratenofinancial
risktotheCity.
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DPPF
ETAILSOFALANOFUBLICINANCE
Theplanofpublicfinancewillgeneratea realisticsolution,
considering:
Estimatedcostsofthepublicimprovements,andthetiming
ofsuchcosts;
Estimatesforthetype,quantity,timingandtaxablevaluesof
theexpecteddevelopmentuses;
Publicpolicyconsiderations;
Borrowingstructureandborrowingassumptions.
TobepreparedcollaborativelywiththeCityandpresentedata
followingCityCouncilsession.
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