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HomeMy WebLinkAbout1985-005 Good Cents ProgramDepartment of Energy Bonneville Power Administration P.O. Box 3621 Portland, Oregon 97208 in reply refer tO:'~,~M~ I Mr. Dick Wanderscheid City of Ashland City Hall Ashland, OR 97520 Dear Mr. Wanderscheid: Subject: Intergovernmental Agreement No. DE-AI79-85BP20716 Enclosed is a fully executed copy of the Intergovernmental Agreement, SUPER GOOD CENTS PROMOTION PROGRAM. The Contracting Officer's Representative (COR) is Henry J. Garcia, mail symbol EMRI, phone (503) 230-4393. The Contracting Officer's Technical Representative (COTR) is Ernie Bonner, mail symbol KT, phone (503) 230-5487. Please mail copies of invoices for certification to the COTR. We look forward to working with you on this agreement. Sincerely, Enclosure Joan D. Mortensen Contracting Officer AGREEMENT 1. AGREEMENT NO. lA. AGREEMENT TYPE: MODIFICATION NO. f 2. EFFECTIVE DATE 3. PROCUREMENT DE-A[79-85BP20716 - ( ) Interagency REQUESTNO. ( ) Intraagency F~B (~ Intergovernmental ( ) Customer 79-848P19464 4. tSSUED TO: 5. ISSUED BY: City of Ashland U.S. Department of Energy City Hall Bonneville Power Ad minist ration _~v[[~I Ashland, OR 97520 P,O. Box3621 Portland, Oregon 97208 6. PRINCIPAL CONTACTS ?. PRINCIPAL CONTACTS Technical: Dick Wanderscheid Technical: Ernie Bonner Phone: 503-482-3211 ext. 280 Phone: (503) 230-5487 Adm~nistratw~: icl Wanderscheid Administrative:Henry Garci a Phone: 503-482-3211 ext. 280 Phone: (503) 230-4393 8. THIS AGREEMENT WAS NEGOTIATED PURSUANT TO: [] 31 U.S.C. 686(a) (Federal) ~ 16 U.S.C. 832g (Other) [] 16 U.S.C. 832a(f) (Customer) [] 9. ACCOUNTING INFORMATION (BPA USE ONLY): KT 25 74120 970-459 10. TITLE AND BRIEF DESCRIPTION OF WORK TO BE PERFORMED UNDER THIS AGREEMENT: SUPER GOOD CENTS PROMOTION PROGRAM. In accordance with the attached terms and conditions and upon execution of a License Agreement (Attachment 3) between the Contractor and Southern Electric International, Inc. (SEI), BPA grants to the Contracl:or the right to use the present certification marks of the Super GOOD CENTS Proof. am, and any future trademarks, service marks, or certification marks used in the Program, for residential customers of the Contractor, or in conjunction with the promotion of said use. (Continued on pg. 3.) The following documents are attached to and become a part of this Agreement: 1. General Provisions - Intergovernmental Agreements (on reverse, pg. 2) 2. Special Provisions- Intergovernmental Agreements (pos. 3-6) 3. Attachment 1 - Government-Furnished Supplies & Services (1 pg.) 4. Attachment 2 - Advertising Specifications & Instructions (1 pg.) 5. Attachment 3 - License Agreement (6 POS.) I~ t~t I~ an Int~gove~mml or Cuatom~' A~, the pr~vlM~t· ~ the reveme of thlll form are · pm~ of the Agreem~t. AMOUNT TO BE PAID BPA: $ 11. AMOUNT TO BE PAID BY BPA: $ NTE 2 q 5 g, 12 .... Submit SF-1081 or other invoice to: Accounting Information: ..... .................... m,r. .......... See Clause 7 of the ~ Special Provisions Name .......... .... 1:~. EFFECTIVE PERIOD OF AGREEMENT: Address jJ . This Agreement will be effective from the date in Block 2 until 14. SIGNATURE O~ PARTICIPANT: 15. U.S. DEPT, OF ENERGY, BONNEVILLE POWER ADMINISTRATION NAME AND TITLE OF SIGNER (Type or Print) DATE SIGNED , NAME ANO TITLE OF SIGNER (Type or Print) DATE SIGNED L. Gordon Medaris Joan D. Mortensen Mayor, City of Ashland Contrgcting Officer BPA 139aAUG. 1983 GENERAL PROVISIONS - INTERGOVERNMENTAL AGREEMENTS 1. OFFICIALS NOT TO BENEFIT (FPR 1-7.102-17) No member of or delegate to Congress, or resident Commissioner, shall be admitted to any share or part of this agreement, or to any benefit that may arise therefrom; but this provision shall not be construed to extend to this agreement if made with a corporation for its general benefit. · 2. COVENANT AGAINST CONTINGENT FEES (FPR 1-1.503) The Contractor warrants that no person or selling agency has been employed or retained to solicit or secure this agreement upon an agreement or understanding for a commission, percentage, brokerage, or contingent fee, excepting bona fide em- ployees or bona fide established commercial or selling agencies maintained by the Contractor for the purpose of secudng busio ness. For breach or violation of this warranty the Government shall have the dght to annul this agreement without liability or in its discretion to deduct from the price or consideration, or otherwise recover, the full amount of such commission, percentage, brokerage, or contingent fee. ;.. 3. CONVICT LABOR (FPR 1-12.204) In connection with the performance of work under this agreement, the Contractor agrees not to employ any person under- going sentence of imprisonment except as provided by Public Law 89-176, September 10, 1965, (18 U.S.C. 4082(c)(2)) and Executive Order 11755, December 29, 1973. 4. ORDER OF PRECEDENCE, In the event of an inconsistency between provisions of the agreement, the inconsistency shall be resolved by giving prece- dence as follows: '- (a) schedule; (b) statement of work; (c) the general provisions; (d) other provisions of the agreement, whether incorporated I::)y reference or otherwise; (e) contractor's technical proposal, if incorporated in the agreement by reference or otherwise. 5. EQUAL OPPORTUNITY The Contractor will not discriminate against any emploYee or applicant for employment because of race, color, religion,'sex, or national origin. The Contractor will take affirmative action to insure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, or national origin. Such action will include, but not be limited to, the following: employment, upgrading, demotion, or transfer; recruitment or recruitment advertising; layoff or ter- mination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. The Contractor will comply with all provisions of Executive Order No. 11246 of September 24, 1965, as amended by Execu- tive Order No. 11357 of October 13, 1967, and of the rules, regulations, and relevant orders of the Secretary of Labor. SPECIAL PROVISIONS - INTERGOVERNMENTAL AGREEMENT 1. USE OF MARKS. The certification marks identified herein shall be used only to certify residential structures or manufactures meeting the Model Conservation Standards established in the Northwest Conservation and Electric Power Plan. 2. MAINTENANCE OF STANDARDS. The Contractor is responsible for assuring that Super GOOD CENITS homes certified by the Contractor in this Program meet the Model Conservation Standards with respect to energy efficiency. As provided for in a separate License Agreement (Attachment 3), SEI may take such measures as it deems necessary to assure that the Contractor's use of the Super GOOD CENTS certification marks meets that standard. 3. OPTION TO RENEW. This Agreement may be renewed annually by written consent of both parties for a total of three years beyond the original period of performance. 4. MODIFICATION. This Agreement may be modified by mutual written consent of both parties via an Agreement Modification. 5. TERMINATION. This Agreement may be terminated by either party by its 60-day written notice to the other party. 6. CONTRACTING OFFICER'S REPRESENTATIVE. CONTRACTING OFFICER'S TECHNICAL REPRESENTATIVE~ AND CONTRACTING OFFICER'~ FIELD REPRESENTATIVE. The following individuals are designated as the Contracting Officer's Representative (COR), Contracting Officer's Technical Representative (COTR), and Contracting Officer's Field Representative (COFR). Their addresses, phone numbers and a description of their duties and responsibilities are also given. Contractin9 Officer's Representative (COR). The designated COR is Henry Garcia. Address BPA - EMRI, P.O. Box 3612, Portland, OR 97208. Phone number {503} 230-4393. The COR shall have all the rights, powers and privileges of the Contracting Officer necessary to the administration of this Agreement; however, the COR is not empowered to execute contract modifications. b® Contractin9 Officer's Technical Representative (COTR). The designated COTR is Ernie Bonner Address is BPA - KT, P. O. Box 3612, Portland, OR 97208. Phone number (503) 230-5487. The COTR is the authorized representative of the Contracting Officer for technical actions performed in relation to the contract. This includes the functions of l) interpretation of technical specifications; 2} approval and certification of Contractor's invoices; and 3) rejection of nonconforming services and materials. The COTR is not authorized to act for the Contracting Officer in the following matters pertaining of the contract: l) contract modifications that change the contract price, technical specifications or time for performance; and 2) suspension or termination of the Contractor's right to proceed. Contractin9 Officer's Field Representative (COFRi. The designated COFR is Ray Wiley - OPG Address BPA Eugene District Office, 211E 7th, Suite' 206, Eugene, Or Phone number (503) 68?-6955 . The COFR is ~he authorized representative of the Contracting Officer who will be the initial and primary point of contact between BPA and the Contractor for ma~ters arising out of this Agreement. The COFR's functions include field review of the Contractor's activities, and receipt and review of Contractor's invoices for forwarding to the COTR for certification. 97401 7. INVOICES FOR PAYMENT. Contractor's invoices and accompanying proof of purchase and performance {see below) will be forwarded for 6eview-t6the COFR named above. After COFR review and approval, the COFR will forward invoices to the COTR for further review and certification for payment. To qualify for reimbursement, all claims must include proof of purchase {billing from advertising agency or, if ads are not placed by an agency, the medium's bill to the utility}, and proof of performance (documentation that the ad actually ran). The following are considered proofs of purchase and performance. Newspaper. A full-page tear sheet of each ad, with the advertising agency's itemized billing for space charges plus any commissions, is required. Where the same ad ran in more than one newspaper, a single tear sheet of each different sized or titled ad, with an affidavit as to newspaper and date ad ran, will suffice. b® Radio/Television. The advertising agency's itemized billing, to include station invoice showing the length of each commercial, its costs, and the total cost at lowest contract rate less all discounts. Each script broadcast must show an ANA/RAB (for radio) or ANA/TVB (for television) affidavit of performance certified by the station on the script itself. Ct Direct Mail. A copy of the mailer, the printer's invoice, and postal receipts for the quantity mailed are required. For other methods of distribution, a paid invoice stating the cost and quantity distributed. Outdoor. An affidavit containing a location list, contract dates, invoice amount, and photos of the co-op advertisement from the outdoor advertising company is required. e. Other Media. Both paid invoice and evidence of performance are required. 8. REPORTING REQUIREMENTS. The Contractor agrees to make its records on number and type of Super GOOD CENTS homes certified available for inspection by BPA or its representative. This information is required in order to evaluate the Super GOOD CENTS Program. 9. SCHEDULE OF ITEMS. A Contractor's total 12-month (or period ending Sept. 30 of each contract year) reimbursement allowance will be 50 cents per the Contractor's residential electricity customer, as reported in the monthly utility historical data base maintained in BPA's Division of Power Requirements. BPA will use the most recent data available in this data base at the time Contractor signs this Agreement. Contractor may allocate this 4 maximum allowance among the categories specified in Items A - D below as they see fit, allocating up to 100 percent of the allowance in any one category or dividing the allowance in some fashion among all categories. ITEM REIMBURSEMENT ALLOWANCE 100 percent of all costs for production of Super GOOD CENTS site ~igns and award certificates. 100 percent of all costs of media time and space for utility "teaser" campaigns. This reimbursement will include any advertising agency commissions for placing the ads in local media. These advertising campaigns must use BPA-supplied materials, including: 1. Bill board artwork suitable for silkscreen 2. 2 ad slicks for newspaper/magazine adver- tisements 3. 2 60-second radio commercial masters Fifty percent of all costs for production and space or time charges for any other advertising materials featuring the Super GOOD CENTS Program. It will include any advertising agency commissions for placing the ads in local media. Fifty percent of the costs of Super GOOD CENTS specialty items supplied by SEI or other vendor. Fifty percent of materials and production costs for exhibits, posters, banners, and other material used for trade shows, fairs, open house, or demonstrations to promote Super GOOD CENTS homes and the Super GOOD CENTS Program will be reimbursed. Such reimbursement will not include travel costs, staffing, or booth fees for trade shows. TOTAL REIMBURSEMENT FOR PERIOD OF PERFORMANCE ENDING 9-30-85 (NOT TO EXCEED) 958 . 10. PAYMENT. Payment will be made upon submission of invoices and proofs of purchase and performance by the Contractor to the COFR for review, certification by the COTR, and forwarding to BPA's Disbursement Audit Section, Attn: DTJC. ll. GOVERNMENT-FURNISHED SUPPLIES AND SERVICES. Listed in Attachment 1 to this Agreement is a list of government-furnished supplies and services. If the Agreement is terminated, the Contractor will return all government-furnished supplies on hand within sixty (60) days of the termination date to: Ernie Bonner, BPA - KT, P.O. Box 3612, Portland, OR 97208. 12. COORDINATION OF ADVERTISING CAMPAIGNS. BPA will operate a regionwide Super GOOD CEN~ advertising campaign in the service areas of utilities which have signed this Agreement. This mass media campaign will be coordinated with the utility to insure that timing, messages, and media used are complementary and agreeable to all parties. ATTACHMENT 1 GOVERNMENT-FURNISHED SUPPLIES AND SERVICES BPA agrees to provide the Contractor the following items on or before the date shown: ITEM SUPPLY/SERVICE 0 6. 7. 8. lO. ll. 12. 13. Super GOOD CENTS logotype Super GOOD CENTS Graphics Manual and Advertising Guide Super GOOD CENTS Construction Handbook 3~ Super GOOD CENTS Marketing & Program 3 Implementation Guide Super GOOD CENTS Home Buyers' Guide Super GOOD CENTS Builders' Guide Assorted miscellaneous promotional items 1 "Teaser Campaign" Media Package 1 consisting of: 3 print advertisement slicks 1 30-second radio spot 1 billboard advertisement layout Advertising Campaign Media Package 1 consisting of: 3 print advertisement slicks 1 30-second radio spot 1 billboard advertisement layout 1 30-second television spot Additional media material developed by or 1 for BPA for use in the media activities associated with the Super GOOD CENTS Program will also be made available at the request of, the Contractor Software disk, containing the BPA 1 selected home analysis software-- Contractor may choose either Apple, MS-DOS (IBM), or CPA microcomputer formats. Other software use must be approved by SEI as accurately distin- guishing Model Conservation Standard homes Technical and marketing training sessions for Contractor personnel at various times and places within the BPA service area. Builder training sessions to which Contractor send local builders at various times & places within the BPA service area, as mutually agreed'between the Contractor and the Training Contractors (States) qUANTITY . U,,NIT DATE 1 each 9/24/84 3 each 12/17/84 each 1/16/85 each 1/16/85 each 12/17/84 each 12/17/84 pkg. 11/15/84 each 2/15/85 each 2/15/85 each as developed each 12/17/84 3/1/85 3/1/85 (WP-KT-3512V) ATTACHMENT 2 ADVERTISING SPECIFLCATIONS To qualify for reimbursement under the provisions of Clause 9, Special Provisions - Intergovernmenta) Agreement, advertising must meet the specifications outlined below: A. Media Specifications Newspaper. All general-interest daily, Sunday and weekly_ne~s- papers qualify automatically, provided they originate and circulate in the utility's service area, and their rates and circulation can be verified through independent audit. For approval of other newspapers, send a copy of the publication, the retail rate card, and the publisher's circulation statement to the COTR, Ernie Bonner, BPA - KT, P. O. Box 3621, Portland, OR 97208. ® Radio/Television. Only spot co~ercials qualify; program sponsorships do not qualify. Broadcast spots must be a minimum length of 20 seconds. B. Advertisement Specifications 1. Utilities may use any newspaper, radio, TV, outdoor, or direct mail advertising produced and supplied to them by BPA. 2. All utility-produced advertising will meet the standards spelled out in the Super GOOD CENTS Graphics Manual and Advertising Guide. Utility-produced newspaper advertisements must have prior approval from BPA. Submit comprehensive layout, including artwork and printing specification, and finished copy, to the COTR. Utility-produced radio or television commercials must have prior approval from BPA. Submit storyboard and finished script for television, finished script for radio. 5. Utility-produced literature must have'prior approval from BPA. Submit comprehensive layout and finished copy. C. Deadline specifications Advertising must appear between Oct. l, 1984 and Sept· 30, 1985. (WP-KT-3512V) ATTACHMENT THREE LICENSE AGREEMENT THIS AGREEMENT made this J~day of 198~, by and between SOUTHERN ELECTRIC INTERNATIONAL, INC., a subsidiary of The Southern Company, duly organized under the laws of Delaware and having its principal place of business at 3500 Piedmont Road, Atlanta, Georgia (herein- after referred to as "SEI"), and The City of Ashland , a Municipality duly or- ganized under the laws of Oregon and havings its principal office at City Hall. Ashland, Oregon 97520 (hereinafter sometimes referred to as "Licensee"). WHEREAS, Gulf Power Company, a subsidiary of The Southern Company and an affiliate of SEI, has developed and implemented a residential energy conservation program for promotion and certification of certain homes meeting the criteria of the program, herein referred to as the Good Cents Program; and WHEREAS, Gulf Power Company is the owner of, and has the exclusive right to use, license and otherwise authorize use of certain certification marks, trademarks, service marks and related goodwill, copyrights, know-how, proprietary information and other materials which are used in the Good Cents Program; and WHEREAS, Gulf Power Company has authorized its affiliate, SEI, to license, control and otherwise make available to other entities all certification marks, trademarks, service marks, copyrights, and other materials and services used in the Good Cents Program; and ~EREAS, the Good Cents Program of energy conservation has received national recognition and is widely recognized as an extremely effective program for energy conservation; and WHEREAS, the Bonneville Power Administration has entered into an agreement dated September 4, 1984, with SEI to provide for the implementation of the Good Cents Program to utilities, including Licensee, and WHEREAS, Licensee is desirous of implementing the Good Cents Program for customers in its service area. NOW, THEREFORE, in consideration of the premises and of the mutual covenants and obligations contained herein, the parties agree as follows: 1. Term of License. This license shall be effective only so long as the agreement between the Bonneville Power Administration and SEI, dated September 4, 1984, remains in effect. In addition, the effectiveness of this License Agreement is subject to the terms specified herein. 2. Certification Mark, Service Mark, and Trademark License. Subject to the terms and conditions specified in this License Agreement, SEI hereby grants to Licensee a non- exclusive, non-transferrable license to use the current certification marks for the Good Cents Program, and any other trademarks, service marks, or certification marks used in the Good Cents Program for residential customers of -2- Licensee, or in conjunction with promotion of said use. The current certification marks are: Good Cents Home (Federal Registration No. 1,111,117) Good Cents with Design (Federal Registration No. 1,278,459) Super Good Cents This license shall remain in effect only so long as this License Agreement remains in force. 3. Use of Marks. The certification marks licensed herein shall be used only to certify residential structures meeting the energy conservation criteria provided by or approved by SEI. In order to protect the goodwill associated with the licensed marks, and in order to prevent any deception or confusion to the public, Licensee shall use the Good Cents Program in accordance with the standards and requirements of energy conservation, production, appearance and service as described in documents provided for the Good Cents Program by SEI, or as are from time to time mutually agreed to by the parties. Licensee understands and agrees that SEI has granted or will grant similar or identical licenses to other utility licensees, some of whom may have service areas bordering on licensees service area. Licensee agrees to refrain from advertising the Super Good Cents program in and around its service area in a manner which employes comparison with programs of other SEI licensees. Ail Federally registered marks shall include the registration notice: ® . For marks not presently federally registered, Licensee shall commence using the registration notice at a reasonable time after SEI -3- or product to which the claim relates, whichever amount is larger. SEI shall not be liable to Licensee for incidental, indirect, special, or consequential damages of any nature. 10. Notices. Any notices required or. permitted to be given under this License Agreement shall be deemed suffi- ciently given if mailed by registered or certified mail, postage prepaid, addressed to the party to be notified at its principal place of business shown at the beginning of this License Agreement, or at such other address as may be furnished in writing to the notifying party. 11. Applicable Law. This License Agreement shall be interpreted in accordance with the laws of the State of Georgia. IN WITNESS WHEREOF, SOUTHERN ELECTRIC INTERNATIONAL, INC. and The City of Ashland have caused this instrument to be executed by their respective duly authorized officers, as of the day and year first above written. ATTEST: city Recorde~ ATTEST: Title: Mayor, City of Ashland Title:~ -6- .................................. Authemicated Copy AGREEMENT 1. AGREEMENT NO. DE-A ! 79-85 BP 20716 4.1$SUEDTO: City of Ashland City Hall Ashland, OR tlA. AGREEMENT TYPE: _ ( ) Intaragency ( ) Intraagency {~ Intergovernmental ( ) Customer 97520 PRINCIPALCONTACTS Technical: Dick Wanderscheid Pho,e: 503-482-3211 ext. 280 Adn~n~rat~:Dick Wanderscheid Phone: 503-482-3211 ext. 280 MODIFICATION NO. 2. EFFECTIVE DATE FEB ~ ~ ISt85 ISSUED BY: U.S. Department of Energy Bonneville Power Administration P.O. Box 3621 Portland, Oregon 97208 7. PRINCIPAL CONTACTS Technical: Ernie Bonnet Phone: (503) 230-5487 Administrative:Henry Garc i a Phone: (503) 230-4393 3. PROCUREMENT REQUEST NO. 79-84BP19464 THIS AGREEMENT WAS NEGOTIATED PURSUANT TO: [] 31 U.S.C. 686(a) (Federal) E~ 16 U.S.C. 832a(Q (Customer) ~ 16 U.S.C. 832g (Other) [] 9. ACCOUNTING INFORMATION (BPA USE ONLY): KT 25 74120 970-459 IO. TITLEANDBRIEFDESCRIPTIONOFWORKTOBEPERFORMEDUNDERTHISAGREEMENT: SUPER GOOD CENTS PROMOTION PROGRAM. In accordance with the attached terms and conditions and upon execution of a License Agreement (Attachment 3) between tee Contractor and Southern Electric International, Inc. (SEI), BPA grants to the~' Contractor the right to use the present certification marks of the Super GOOD CENTS Progr..am, and any future trademarks, service marks, or certification marks used in the Program, for residential customers of the Contractor, or in conjunction with th( promotion of said use. (Continued on pg. 3.) The ~lowing documents am attached to and become a pa~ of this Agreement: 1. General Provisions - Intergovernmental Agreements (on reverse, pg. 2) 2. Special Provisions - Intergovernmental Agreements (pgs. 3-6) 3. Attachment 1 - Government-Furnished Supplies & Services (1 pg.) 4. Attachment 2 - Advertising Specifications b Instructions (1 pg.) 5. Attachment 3 - License Agreement (6 pgs.) 11. AMOUNT TO BE PAiD BY BPA: S NTE 2 g 5 g, 12. AMOUNT TO BE PAID BPA: $ Submit SF-1081 or other invoice to: "-:r_-.~:!!!_-Pc'~'~rAdm!~!-_tr-_t!:.-. See Clause 7 of the ~ Special Provisions . __ ,,-,._. _ r_~c__~ _%~__~_ 13. EFFECTIVE PERIOD OF AGREEMENT: This Agreement will be effective from the date in Block 2 until Sept: 30. lqR5 14. SIGNAT.~R.~ PARTICIPANT: NAMEAND~TLEOFSIGNER~ypeorPrim) L. Gordon Medaris Mayor, City of Ashland DATE SIGNED Accounting Information: / '"" SF 1081 to be submitted to.' ~/' Name Address 15. U.S. DEPT. OF ENERGY, BONNEVILLE POWER ADMINISTRATION NAME AND TITLE OF SIGNER ~y~ or Pmnt) Joa~D. Mo~ensen ContaCting Officer DATE SIGNED IFA 1311 AUG. 1983 GENERAL PROVISIONS- INTERGOVERNMENTAL AGREEMENTS 1. OFFICIALS NOT TO BENEFIT (FPR 1-7.102-17) No member of or delegate to Congress, or resident Commissioner, shal~ be admitted to any share or part of this agreement, or to any benefit that may arise therefrom; but this provision shall not be construed to extend to this agreement if made with a corporation for its general benefit. · 2. COVENANT AGAINST CONTINGENT FEES (FPR 1-1.503) The Contractor warrants that no person or selling agency has been employed or retained to solicit or secure this agreement upon an agreement or understanding for a commission, percentage, brokerage, or contingent fee, excepting bona fide em- ployees or bona fide established commercial or selling agencies maintained by the Contractor for the purpose of secudng busi- ness. For breach or violation of this warranty the Government shall have the dght to annul this agreement without liability or in its discretion to deduct from the pdce or consideration, or otherwise recover, the full amount of such commission, percentage, brokerage, or contingent fee. :.. 3. CONVICT LABOR (FPR 1-12.204) In connection with the performance of work under this agreement, the Contractor agrees not to employ any person under- going sentence of imprisonment except as provided by Public Law 89-176, September 10, 1965, (18 U.S.C. 4082(c)(2)) and Executive Order 11755, December 29, 1973. 4. ORDER OF PRECEDENCE. In the event of an inconsistency between provisions of the agreement, the inconsistency shall be resolved by giving prec~ dence as follows: "(a) schedule; (b) statement of work; (c) the general provisions; (d) other provisions of the agreement, whether incorporated by reference or otherwise; (e) contractor's technical proposal, if incorporated in the agreement by reference or otherwise. 5. EQUAL OPPORTUNITY The Contractor will not discriminate against any emploYee or applicant for employment because of race, color, religion,'sex, or national odgin. The Contractor will take affirmative action to insure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, or national odgin. Such action will include, but not be limited to, the following: employment, upgrading, demotion, or transfer; recruitment or recruitment advertising; layoff or ter- mination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. The Contractor will comply with all provisions of Executive Order No. 11246 of September 24, 1965, as amended by Execu- ~ve Order No. 11357 of October 13, 1967, and of the rules, regulations, and relevant orders of the Secreta~ of Labor. SPECIAL PROVISIONS - ~NTERGOVERNMENTAL AGREEMENT 1. USE OF MARKS. The certification marks identified herein shall be used only to certify residential structures or manufactures meeting the Model Conservation Standards established in the Northwest Conservation and Electric Power Plan. 2. MAINTENANCE OF STANDARDS. The Contractor is responsible for assuring that Super GOOD CENTS homes 'certified by the Contractor in this Program meet the Model Conservation Standards with respect to energy efficiency. As provided for in a separate License Agreement (Attachment 3), SEI may take such measures as it deems necessary to assure that the Contractor's use of the Super GOOD CENTS certification marks meets that standard. 3. OPTION TO RENEW. This Agreement may be renewed annually by written consent of both parties for a total of three years beyond the original period of performance. 4. MODIFICATION. This Agreement may be modified by mutual written consent of both parties via an Agreement Modification. 5. TERMINATION. This Agreement may be terminated by either party by its 60-day written notice to the other party. 6. CONTRACTING OFFICER'S REPRESENTATIVE, CONTRACTING OFFICER'S TECHNICAL REPRESENTATIVE, AND CONTRACTING OFFICER~'FIELD REPRESENTATIVE. The 'following individuals are designated as the Contracting Officer's Representative (COR), Contracting Officer's Technical Representative (COTR), and Contracting Officer's Field Representative (COFR). Their addresses, phone numbers and a description of their duties and responsibilities are also given. ao Contracting Officer's Representative. (COR). The designated COR is'Henry Garcia. Address BPA - EMRI, P.O. Box 3612, Portland, OR 97208. Phone number (503) 230-4393. The COR shall have all the rights, powers and privileges of the Contracting Officer necessary to the administration of this Agreement; however, the COR is not empowered to execute contract modifications. Contractin9 Officer's Technical Representative (COTR). The designated COTR is Ernie Bonner ' Address is BPA - KT, P. O. Box 3612, Portland, OR 97208. Phone number (503) 230-5487. The COTR is the authorized representative of the Contracting Officer for technical actions performed in relation to the contract. This includes the functions of l) interpretation of technical specifications; 2) approval and certification of Contractor's invoices; and 3) rejection of nonconforming services and materials. The COTR is not authorized to act for the Contracting Officer in the following matters pertaining of the contract: l) contract modifications that change the contract price, technical specifications or time for performance; and 2) suspension or termination of the Contractor's right to proceed. Contracting Officer's Field Representative (COFR). The designated COFR is Ray Wikey - O?O Address BPA Eugene District Office, 211E 7th, Suite' 206, Eugene, Or 97~01 Phone number (5o3) 68V-6955 The COFR is the authorized representative of the Contracting Officer who will be the initial and primary point of contact between BPA and the Contractor for ma~ters arising out of this Agreement. The COFR's functions include field review of the Contractor's activities, and receipt and review of Contractor's invoices for forwarding to the COTR for certification. 7. INVOICES FOR PAYMENT. Contractor's invoices and accompanying proof of purchase and performance (see below) will be forwarded for feview~t6the COFR named above. After COFR review and approval, the COFR will forward invoices to the COTR for further review and certification for payment. To qualify for reimbursement, all claims must include proof of purchase (billing from advertising agency or, if ads are not placed by an agency, the medium's bill to the utility), and proof of performance (documentation that the ad actually ran). The following are considered proofs of purchase and performance. Newspaper. A full-page tear sheet of each ad, with the advertising agency's itemized billing for space charges plus any commissions, is required. Where the same ad ran in more than one newspaper, a single tear sheet of each different sized or titled ad, with an affidavit as to newspaper and date ad ran, will suffice. Radio/Television. The advertising agency's itemized billing, to include station invoice showing the length of each commercial, its costs, and the total cost at lowest contract rate less all discounts. Each script broadcast must show an ANA/RAB (for radio) or ANA/TVB (for television) affidavit of performance certified by the station on the script itself. Direct Mail. A copy of the mailer, the printer's invoice, and postal receipts for the quantity mailed are required. For other methods of distribution, a paid invoice stating the cost and quantity distributed. Outdoor. An affidavit containing a location list, contract dates, invoic~ amount, and photos of the co-op advertisement from'the outdoor advertising company is required. e. Other Media. Both paid invoice and evidence of performance are required. 8. REPORTING REQUIREMENTS. The Contractor agrees to make its records on number and type of Super GOOD CENTS homes certified available for inspection by BPA or its representative. This information is required in order to evaluate the Super GOOD CENTS Program. 9. SCHEDULE OF ITEMS. A Contractor's total 12-month (or period ending Sept. 30 of each contract year} reimbursement allowance will be 50 cents per the Contractor's residential electricity customer, as reported in the monthly utility historical data base maintained in BPA's Division of Power Requirements. BPA will use the most recent data available in this data base at the time Contractor signs this Agreement. Contractor may allocate this maximum allowance among the categories specified in Items A - D below as they see fit, allocating up to 100 percent of the allowance in any one category or dividing the allowance in some fashion among all categories. ITEM m REIMBURSEMENT ALLOWANCE 100 percent of all costs for production of Super GOOD CENTS site ~igns and award certificates. Be 100 percent of all costs of media time and space for utility "teaser" campaigns. This reimbursement will include any advertising agency commissions for placing the ads in local media. These advertising campaigns must use BPA-supplied materials, including: 1. Bill board artwork suitable for silkscreen 2. 2 ad slicks for newspaper/magazine adver- tisements 3. 2 60-second radio commercial masters Fifty percent of all costs for production and space or time charges for any other advertising materials featuring the Super GOOD CENTS Program. It will include any advertising agency commissions for placing the ads in local media. De Fifty percent of the costs of Super GOOD CENTS specialty items supplied by SEI or other vendor. Fifty percent of materials and production costs for exhibits, posters, banners, and other material used for trade shows, fairs, open house, or demonstrations to promote Super GOOD CENTS homes and the Super GOOD CENTS Program will be reimbursed. Such reimmursement will not include travel costs, staffing, or booth fees for trade shows. TOTAL REIMBURSEMENT FOR PERIOD OF PERFORMANCE ENDING 9-30-85 (NOT TO EXCEED) 2,958. 10. PAYMENT. Payment will be made upon submission of invoices and proofs of purchase and performance by the Contractor to the COFR for review, certification by the COTR, and forwarding to BPA's Disbursement Audit Section, Attn: DTJC. ll. GOVERNMENT-FURNISHED SUPPLIES AND SERVICES. Listed in Attachment 1 to this Agreement is a list of government-furnished supplies and services. If the Agreement is terminated, the Contractor will return all government-furnished supplies on hand within sixty (60) days of the termination date to: Ernie Bonner, BPA - KT, P.O. Box 3612, Portland, OR 97208. 12. COORDINATION OF ADVERTISING CAMPAIGNS. BPA will operate a regionwide Super GOOD CENTS advertising campaign in the service areas of utilities which have signed this Agreement, This mass media campaign will be coordinated with the utility to insure that timing, messages, and media used are complementary and agreeable to all parties. 6 ATTACHMENT 1 GOVERNMENT-FURNISHED SUPPLIES AND SERVICES BPA agrees to provide the Contractor the following items on or before the date shown: ITEM SUPPLY/SERVICE QUANTITY UNIT DATE 1. Super GOOD CENTS logotype 1 each 9/24/84 2. Super GOOD CENTS Graphics Manual and 3 each 12/17/84 6. 7. 8. 10. ll. 12. 13. Advertising Guide Super GOOD CENTS Construction Handbook Super GOOD CENTS Marketing & Program Implementation Guide Super GOOD CENTS Home Buyers' Guide Super GOOD CENTS Builders' Guide Assorted miscellaneous promotional items "Teaser Campaign" Media Package consisting of: 3 print advertisement slicks 1 30-second radio spot 1 billboard advertisement layout Advertising Campaign Media Package consisting of: 3 print advertisement slicks 1 30-second radio spot 1 billboard advertisement layout 1 30-second television spot Additional media material developed by or for BPA for use in the media activities associated with the Super GOOD CENTS Program will also be made available at the request of the Contractor Software disk, containing the BPA selected home analysis software-- Contractor may choose either Apple, MS-DOS (IBM), or CPA microcomputer formats. Other software use must be approved by SEI as accurately distin- guishing Model Conservation Standard homes Technical and marketing training sessions for Contractor personnel at various times and places within the BPA service area. Builder training sessions to which Contractor send local builders at various times & places within the BPA service area, as mutually agreed'between the Contractor and the Training Contractors (States) each 1/16/85 3 each 1/16/85 loo each 12/17/84 ~0 each 12/17/84 1 pkg. 11/15/84 1 each 2/15/85 1 each 2/15/85 1 each as developed 1 each 12/17/84 3/1/85 3/1/85 (WP-KT-3512V) ATTACHMENT 2 ADVERTISING SPECIFLCATIONS To qualify for reimbursement under the provisions of Clause 9, Special Provisions - Intergovernmenta) Agreement, advertisin9 must meet the specifications outlined below: A. Media Specifications Newspaper· All general-interest daily, Sunday and week)y_news- papers qualify automatically, provided they originate and circulate in the utility's service area, and their rates and circulation can be verified through independent audit. For approval of other newspapers, send a copy of the publication, the retail rate card, and the publisher's circulation statement to the COTR, Ernie Bonner, BPA - KT, P. O. Box 3621, Portland, OR 97208. o Radio/Television. Only spot con~nercials qualify; program spOnsorships do not qualify. Broadcast spots must be a minimum length of 20 seconds. B. Advertisement Specifications 1. Utilities may use any newspaper, radio, TV, outdoor, or direct mail advertising produced and supplied to them by BPA. 2. All utility-produced advertising will meet the standards spelled out in the Super GOOD CENTS Graphics Manual and Advertising Guide. Utility-produced newspaper advertisements must have prior approval from BPA. Submit comprehensive layout, including artwork and printing specification, and finished copy, to the COTR. Utility-produced radio or television commercials must have prior approval from BPA. Submit storyboard and finished script for television, finished script for radio. 5. Utility-produced literature must have'prior approval from BPA. Submit comprehensive layout and finished copy. C. Deadline specifications _ Advertising must appear between Oct. l, 1984 and Sept. 30, 1985. (WP-KT-3512V) ATTACHMENT THREE LICENSE AGREEMENT THIS AGREEMENT made this ~day of ~~___, 198,b, by and between SOUTHERN ELECTRIC INTERNATIONAL, INC., a subsidiary of The Southern Company, duly organized under the laws of Delaware and having its principal place of business at 3500 Piedmont Road, Atlanta, Georgia (herein- after referred to as "SEI"), and The City of Ashland , a Municipality duly or- ganized under the laws of Oregon and havings its principal office at City Hal%~, Ashland. Oregon 97520 (hereinafter sometimes referred to as "Licensee"). WHEREAS, Gulf Power Company, a subsidiary of The Southern Company and an affiliate of SEI, has developed and implemented a residential energy conservation program for promotion and certification of certain homes meeting the criteria of the program, herein referred to as the Good Cents Program; and WHEREAS, Gulf Power Company is the owner of, and has the exclusive right to use, license and otherwise authorize use of certain certification marks, trademarks, service marks and related goodwill, copyrights, know-how, proprietary information and other materials which are used in the Good Cents Program; and WHEREAS, Gulf Power Company has authorized its affiliate, SEI, to license, control and otherwise make available to other entities all certification marks, trademarks, service marks, copyrights, and other materials and services used in the Good Cents Program; and ~EREAS, the Good Cents Program of energy conservation has received national recognition and is widely recognized as an extremely effective program for energy conservation; and WHEREAS, the Bonneville Power Administration has entered into an agreement dated September 4, 1984, with SEI to provide for the implementation of the Good Cents Program to utilities, including Licensee, and WHEREAS, Licensee is desirous of implementing the Good Cents Program for customers in its service area. NOW, THEREFORE, in consideration of the premises and of the mutual covenants and obligations contained herein, the ~. parties agree as follows: 1. Term of License. This license shall be effective only so long as the agreement between the Bonneville Power Administration and SEI, dated September 4, 1984, remains in effect. In addition, the effectiveness of this License Agreement is subject to the terms specified herein. 2. Certification Mark, Service Mark, and Trademark License. Subject to the terms and conditions specified in this License Agreement, SEI hereby grants to Licensee a non- exclusive, non-transferrable license to use the current certification marks for the Good Cents Program, and any other trademarks, service marks, or certification marks used in the Good Cents Program for residential customers of -2- Licensee, or in conjunction with promotion of said use. The current certification marks are: Good Cents Home (Federal Registration No. 1,111,117) Good Cents with Design (Federal Registration No. 1,278,459) Super Good Cents This license shall remain in effect only so long as this License Agreement remains in force. 3. Use of Marks. The certification marks licensed herein shall be used only to certify residential structures meeting the energy conservation criteria provided by or approved by SEI. In order to protect the goodwill associate~ with the licensed marks, and in order to prevent any deception or confusion to the public, Licensee shall use the Good Cents Program in accordance with the standards and requirements of energy conservation, production, appearance and service as described in documents provided for the Good Cents Program by SEI, or as are from time to time mutually agreed to by the parties. Licensee understands and agrees that SEI has granted or will grant similar or identical licenses to other utility licensees, some of whom may have service areas bordering on licensees service area. Licensee agrees to refrain from advertising the Super Good Cents program in and around its service area in a manner which employes comparison with programs of other SEI licensees. Ail Federally registered marks shall include the registration notice: ® . For marks not presently federally regisnered, Licensee shall commence using the registration notice at a reasonable time after SEI -3- notifies Licensee of federal registration, and the notice will not be used prior to federal registration. 4. Right of Inspection and Termination for Failure to Maintain Standards. In order to facilitate.such assistance and to ensure compliance with specifications and standards set forth in this License Agreement, Licensee shall allow representatives of SEI to review Licensee's use of the Good Cents Program certification marks, and shall make available to such representatives any pertinent information requested. If SEI at any time finds the use by Licensee of the marks licensed hereunder in violation of this Agreement, then SEI may notify Licensee in writing of such deficiencies, and if Licensee fails to correct or eliminate such deficiencies within thirty (30) days of such notice, SEI may at its election declare this License Agreement terminated. 5. ~opyright Licenses. SEI hereby grants to Licensee a limited license to copy any copyrighted material provided to it under the Good Cents Program for any necessary internal use by Licensee. 6. Proprietary Information and Know-How. Certain materials provided to Licensee under the Good Cents Program, whether or not copyrighted, may constitute proprietary in- formation, unless that information becomes publicly available through no fault of Licensee. Any materials, information or know-how provided to Licensee under the Good Cents Program which is designated to be Proprietary Information shall be protected as provided in this Section. Licensee will use all reasonable means to keep Proprietary Information -4- confidential and maintain the proprietary nature of any Proprietary Information. Upon termination of this Agreement, Licensee shall deliver to SEI all information, materials and signs, advertising and promotional material.in its possession related to the Good Cents Program. 7. Acknowledgement of Ownership of Marks by Gulf Power Company. SEI warrants and represents that Gulf Power Company owns the exclusive right, title, and interest in and to the licensed marks and SEI is empowered to grant the License herein. Licensee will not at any time do or cause to be done any act or thing contesting or in any way im- pairing or tending to impair any part of such right, title and interest. Licensee shall not in any manner represent that it has any ownership in said marks, and acknowledges that use of said marks shall not create any right, title or interest in Licensee. 8. Termination by SEI for Cause. SEI shall have the right to terminate this License Agreement for breach of this License Agreement if, upon notice of such breach by SEI to Licensee in writing, Licensee fails to cure or correct such breach within thirty (30) days after receipt of such notice. This section shall not affect or limit SEI's other remedies at law or equity. 9. Limitation of Liability. SEI's total liability to Licensee for all claims of ~ny kind, whether based upon con- tract, tort or otherwise, arising out of the performance or breach of this License Agreement shall in no case exceed five thousand dollars ($5,000.00) or the cost of the service -5- or product to which the claim relates, whichever amount is larger. SEI shall not be liable to Licensee for incidental, indirect, special, or consequential damages of any nature. 10. Notices. Any notices required or. permitted to be given under this License Agreement shall be deemed suffi- ciently given if mailed by registered or certified mail, postage prepaid, addressed to the party to be notified at its principal place of business shown at the beginning of this License Agreement, or at such other address as may be furnished in writing to the notifying party. 11. Applicable Law. This License Agreement shall be interpreted in accordance with the laws of the State of Georgia. IN WITNESS WHEREOF, SOUTHERN ELECTRIC INTERNATIONAL, INC. and The City of Ashland have caused this instrument to be executed by their respective duly authorized officers, as of the day and year first above written. ATTEST: City Recorder ATTEST: ,CCUT!!I?_~ =_L%CT?.I£ i~.;TZFi;ATI?7.AL, Title: Mayor, City of Ashland -6- Southern Electric International, Inc. Suite 500 3500 Piedmont Road, N.E. Atlanta, Georgia 30305 Telephone: (404) 261-47'00 Telex: 707448 3anuary 28, 1985 the southern electric system The City of Ashland City Hall Ashland, OR 97520 RE: Good Cents License Agreement Gentlemen: Enclosed please find one fully executed copy of the Good Cents license agreement between SEI and your utility. This copy is for your files. Let me take this opportunity to thank you for becoming part of the Good Cents team. We want to see the Good {Lents program be as successful for you as it has been for us. If we here at SEI can provide any assistance to you in the areas of promotion, implementation or training, we would be most delighted to. If you have any question about the Good Cents program or would like additional assistance or information, please contact Paul Bowers or Geoff Hartman, at our Good Cents office in Pensacola, Florida (90~-43#-8~28) and they will be happy to assist you. Once again thank you for your support of Good Cents. We wish you every success with your Good Cents program. Sincerely, Robert M. Vickery, 3r. Manager of Project Coordination RMV jr:md Enclosure CCI W. P. Bowers Emie Bonnet (with copy of agreement) File ATTACHMENT THREE LICENSE AGREEMENT THIS AGREEMENT made this ~_~day of ~, 198~, by and between SOUTHERN ELECTRIC INTERNATIONAL, INC., a subsidiary of The Southern Company, duly organized under the laws of Delaware and having its principal place of business at 3500 Piedmont Road, Atlanta, Georgia (herein- after referred to as "SEI"), and The City of Ashland , a Municipality duly or- ganized under the laws of Oregon and havings its principal office at City Hall, Ashland, Oregon 97520 (hereinafter sometimes referred to as "Licensee"). WHEREAS, Gulf Power Company, a subsidiary of The Southern Company and an affiliate of SEI, has developed and implemented a residential energy conservation program for promotion and certification of certain homes meeting the criteria of the program, herein referred to as the Good Cents Program; and WHEREAS, Gulf Power Company is the owner of, and has the exclusive right to use, license and otherwise authorize use of certain certification marks, trademarks, service marks and related goodwill, copyrights, know-how, proprietary information and other materials which are used in the Good Cents Program; and WHEREAS, Gulf Power Company has authorized its affiliate, SEI, to license, control and otherwise make available to other entities all certification marks, trademarks, service marks, copyrights, and other materials and services used in the Good Cents Program; and WHEREAS, the Good Cents Program of energy conservation has received national recognition and is widely recognized as an extremely effective program for energy conservation; and WHEREAS~ the Bonneville Power Administration has entered into an agreement dated September 4, 1984, with SEI to provide for the implementation of the Good Cents Program to utilities, including Licensee, and WHEREAS, Licensee is desirous of implementing the Good Cents Program for customers in its service area. NOW, THEREFORE, in consideration of the premises and of the mutual covenants and obligations contained herein, the parties agree as follows: 1. Term of License. This license shall be effective only so long as the agreement between the Bonneville Power Administration and SEI, dated September 4, 1984, remains in effect. In addition, the effectiveness of this License Agreement is subject to the terms specified herein. 2. Certification Mark, Service Mark, and Trademark License. Subject to the terms and conditions specified in this License Agreement, SEI hereby grants to Licensee a non- exclusive, non-transferrable license to use the current certification marks for the Good Cents Program, and any other trademarks, service marks, or certification marks used in the Good Cents Program for residential customers of -2- Licensee, or in conjunction with promotion of said use. The current certification marks are: Good Cents Home (Federal Registration No. 1,111,117) Good Cents with Design (Federal Registration No. 1,278,459) Super Good Cents This license shall remain in effect only so long as this License Agreement remains in force. 3. Use of Marks° The certification marks licensed herein shall be used only to certify residential structures meeting the energy conservation criteria provided by or approved by SEI. In order to protect the goodwill associated with the licensed marks, and in order to prevent any deception or confusion to the public, Licensee shall use the Good Cents Program in accordance with the standards and requirements of energy conservation, production, appearance and service as described in documents provided for the Good Cents Program by SEI, or as are from time to time mutually agreed to by the parties. Licensee understands and agrees that SEI has granted or will grant similar or identical licenses to other utility licensees, some of whom may have service areas bordering on licensees service area. Licensee agrees to refrain from advertising the Super Good Cents program in and around its service area in a manner which employes comparison with programs of other SEI licensees. All Federally registered marks shall include the registration notice: ® ~ For marks not presently federally registered, Licensee shall commence using the registration notice at a reasonable time after SEI notifies Licensee of federal registration, and the notice will not be used prior to federal registration. 4. Right of Inspection and Termination for Failure to Maintain Standards. In order to facilitate.such assistance and to ensure compliance with specifications and standards set forth in this License Agreement, Licensee shall allow representatives of SEI to review Licensee's use of the Good Cents Program certification 'marks, and shall make availsble to such representatives any pertinent information requested. If SEI at any time finds the use by Licensee of the marks licensed hereunder in violation of this Agreement, then SEI may notify Licensee in writing of such deficiencies, and if Licensee fails to correct or eliminate such deficiencies within thirty (30) days of such notice, SEI may at its election declare this License Agreement terminated. 5. ~pyright Licenses. SEI hereby grants to Licensee a limited license to copy any copyrighted material provided to it under the Good Cents Program for any necessary internal use by Licensee. 6. Proprietary Information and. Know-How. Certain materials provided to Licensee under the Good Cents Program, whether or not copyrighted, may constitute proprietary in- formation, unless that information becomes publicly available through no fault of Licensee. Any materials, information or know-how provided to Licensee under the Good Cents Program which is designated to be Proprietary Information shall be protected as provided in this Section. Licensee will use all reasonable means to keep Proprietary Information -4- confidential and maintain the proprietary nature of any Proprietary Information. Upon termination of this Agreement, Licensee shall deliver to SEI all information, materials and signs, advertising and promotional material.in its possession related to the Good Cents Program. 7. Acknowledgement of Ownershi~ of Marks by Gulf Power Company. SEI warrants and represents that Gulf Power Company owns the exclusive right, title, and interest in and to the licensed marks and SEi is empowered to grant the License herein. Licensee will not at any time do or cause to be done any act or thing contesting or in any way im- pairing or tending to impair any part of such right, title and interest. Licensee shall not in any manner represent that it has any ownership in said marks, and acknowledges that use of said marks shall not create any right, title or interest in Licensee. 8. Termination by SEI for Cause. SEI shall have the right to terminate this License Agreement for breach of this License Agreement if, upon notice of such breach by SEI to Licensee in writing, Licensee fails to cure or correct such breach within thirty (30) days after receipt of such notice. This section shall not affect or limit SEI's other remedies at law or equity. 9. Limitation of Liability. SEI's total liability to Licensee for all claims of sny kind, whether based upon con- tract, tort or otherwise, arising out of the performance or breach of this License Agreement shall in no case exceed five thousand dollars ($5,000.00) or the cost of the service -5- or product to which the claim relates, whichever amount is larger. SEI shall not be liable to Licensee for incidental, indirect, special, or consequential damages of any nature. 10. Notices. Any notices required or, permitted to be given under this License Agreement shall be deemed suffi- ciently given if mailed by registered or certified mail, postage prepaid, addressed to the party to be notified at its principal place of business shown at the beginning of this License Agreement, or at such other address as may be furnished in writing to the notifying party. 11. Applicable Law. This License Agreement shall be interpreted in accordance with the laws of the State of Georgia. IN WITNESS WHEREOF, SOUTHERN ELECTRIC INTERNATIONAL, The City of Ashland INC. and have caused this instrument to be executed by their respective duly authorized officers, as of the day and year first above written. ATTEST: City Recorder ATTEST: Title: Mayor, City of Ashland -6-