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Home My WebLink About2010-01 Street Pennant Fees RESOLUTION NO. 2010- 01 A RESOLUTION ADOPTING ADDITIONAL MINIMUM STANDARDS AND FEES FOR FUNCTIONAL ITEMS - PENNANTS, WHEREAS, on July 21, 2009, the Ashland City Council adopted Ordinance #2989 "An Ordinance Amending AMC Chapter 13 To Establish Standard Forms For Right-of-Way Regulation and Providing For DDnation or loan of Functional Items", and WHEREAS, on October 20, 2009 the CDuncil approved Resolution 2009-29, adopting inter alia, minimum standards for functional items placed in the City right-of-way, and WHEREAS, on December 15,2009 the Council approved Resolution 2009-37, adopting inter alia, certain fees and charges for functiDnal items placed in the City right-of-way, and WHEREAS, the Council wishes to adopt additiDnal minimum standards, fees, together with administrative pDlicy guidelines for Street Pennants; and THE CITY OF ASHLAND RESOLVES AS FOllOWS: SECTION 1. Exhibit A of Resolution 2009-29 is hereby amended to add new minimum standards for street pennants, such minimum standards are attached hereto as Exhibit "A" and made a part hereDf by this reference. Said functional items are subject to all application requirements and standard permit terms and conditions required for other loaned functional items pursuant to AMC Chapter 13 and associated implementing Resolutions. SECTION 2. Table B of Resolution 2009-37 is hereby amended to add the following additional fees and charges for functional items: loaned functional item: [Pennant] application fee $125.00* . Bracket purchase and installation charge (if applicable) will be collected prior to issuance of the permit and is not required at the time of submittal. SECTION 3. The Pennant Placement Zone Map attached hereto as Exhibit "B" is hereby adopted as the exclusive authDrized locations for placement of Pennants in the City of Ashland. The zones on the attached Map are designated as follows: .:. Downtown Zone .:. North Ashland Entrance ZDne .:. South Ashland Entrance Zone .:. Siskiyou Educational Zone .:. AJ4th Street Zone .:. Winburn Way Zone Page 1 of 13 SECTION 4. The "City of Ashland Street Pennant PDlicy and Guidelines" attached hereto as Exhibit "C" is hereby adopted to provide guidance for the exercise of administrative discretion in accepting or rejected proffered donations or IDans Df specified functional items. SECTION 5 Except as specified in this Amendment, Resolutions 2009-29 and 2009-37 remain in full force and effect. SECTION 6 Existing Pennants with valid written permits or approvals are exempt from the minimum standards and permit requirements noted herein. Such permits shall remain valid for the period of time specified in the permit and under the terms and conditiDns specified in the permit. All permits issued prior to the effective date Df this ResolutiDn shall expire five (5) years after the effective date of this ResolutiDn. New permit applicants must comply with the minimum standards and requirements. Existing permit holders are not exempt from paying annual fees and charges. SCION 7. This resolution was duly PASSED and ADOPTED this ~ ,2010, and takes effect upon signing by the Mayor. day of ~ ~ Barbara Christensen, City Recorder SIGNED and APPROVED this g, day of ... ~~o. ~m~ Reviewed as to fDrm: Richard Appicello, . Attorney Page 2 of 13 Exhibit A Exhibit A of ResolutiDn 2009-29 is hereby amended to add the following new minimum standards for street pennants: Pennant Construction Specifications There are two approved pennant sizes: a largersize for the overhead street lights and a smaller size fDr the pedestrian scale lights. Pennant installation must be consistent with the street light type, i.e. a small pennant will not be approved to be installed Dn the large overhead street light. · Large Pennant Size - 136" in height, 48" in width, 4" pockets for cDnnection with bracket. . Small Pennant Size - 36" in height, 18" in width, 2" pockets fDr connectiDn with bracket. All approved pennants shall be manufactured/constructed using large format ink jet printing on two sides of heavy duty mesh vinyl material approved and listed for indoor/outdoor use. A listing of pennant manufacturers used by previDus pennant applicants will be generated and maintained by the City of Ashland for future applicant reference. Pennant Installation Guidance Street Pole Options There are two types of pDles where pennants may be installed; the large overhead street lights (cobras) and the shDrter pedestrian scale light poles (Sternbergs). The A St/4th St Zone is limited to small pennant installation (see pennant construction specificatiDns for details), while all other zones allow Dnly large pennant installation. Many of the larger street lights are fitted with double horizontal brackets for pennant installation. Others do not have the necessary brackets for hanging pennants. Approved permit requests for pennant installation on poles without existing brackets may include a one time bracket purchase and installation charge and will require 4 to 6 weeks prior to installation for ordering and installing the new brackets. Pennant Duration The Downtown Zone Map cDntains two designated locatiDns for short term pennant installatiDns (less than two months) with the remainder reserved for long term installations (greater than six months). All other zones allow only long term Page 3 of 13 installations. The DDwntown Zone is limited to a maximum of three unique pennant messages at any time. The City of Ashland reserves the right tD exclude specific pole IDcations fDr certain periods of time for other nDn-pennant City/Community Uses, such as holiday decorations. Installation/Removal Requirements Installation and removal of the individual pennants are the responsibility of the permit holder. Any contractor hired to install/remDve pennants must meet the pre-qualification requirements of the City of Ashland Public Works Dept and may be required tD Dbtain OregDn Department of Transportation (ODOT) lane closure permits depending Dn the location and method of installatiDn/removal. The short term event permit holder is responsible for the removal and reinstallation of the existing pennant in their approved location and any coordination required to accomplish the task. Pennants must be removed by the applicant on or before the expiration date of the permit. Applicants may be charged with removal costs if nDt removed by the date listed on the permit and may not be eligible for future pennant installation approval. Additional Maintenance /Insurance Standards In addition to and not in lieu of other applicable functional item requirements: Pennants must at all times be maintained in a visually appealing manner, which is the sole responsibility of the permit holder. Pennants in disrepair must be maintained, replaced, or repaired. An individual pennant is defined as in disrepair when it is loose, frayed, torn, fallen, discolored or faded The City, at its discretion, may contact permit holders requesting they repair or remove pennants that are not adequately maintained. Additionally, the City has the authority to remove any pennants that it determines pose a safety risk to the public, with Dr without prior nDtice, with costs Df such actions being billed to the applicant. The Applicant shall have Commercial General Liability (CGL) Insurance with minimum limits of $500,000 per occurrence, $1,000,000 aggregate. By endorsement, the CGL policy shall name the City of Ashland, its agents, directors, officers, employees and volunteers as additional insureds. The additional insured endorsement must provide primary and non-contributory coverage. A certificate of insurance with the additional insured endorsement must be provided and approved by the City of Ashland prior to banner installation. Page 4 of 13 PENNANT DESIGN GUIDELINES Effective Pennant Design Simple designs have the greatest graphic impact. Details are lost and hard to see from a distance. Bold and contrasting colors work well. Light type on a dark background enhances readability and has good graphic strength. White backgrounds are less effective. Light pastel colDrs wash Dut in the sunlight. NOTE: Neon or overly bright colors are nDt permitted. Content Text heavy pennants are less appealing and difficult tD read. Keeping the message simple will allow your audience to interpret it quickly. If the pennants will be reused annually, keep in mind that you may want to refrain from including specific dates. In additiDn tD the graphic element (phDtD, illustration, etc.), pennants may include sponsor name or logo, date and time and general location of event. It is important to establish a hierarchy for the visual elements so they cDmplement each other and don't compete. These elements should generally rank in the following order of impDrtance: 1) Graphic visual 2) Name Df event 3) Time period and/Dr supporting text NOTE: Pennants may nDt include phone numbers, web addresses, directives (turn left here, etc.), or business names/IDgo'S. Page 5 of 13 ~ ~~ -c~ I, 4' .1 I Large Pennant I = -------- '" ~ " '" = --------- "' ~ fEn Page 6 of 13 I Small Pennant ~ m TI~I OJ '" <xl o fJ ~ Large Pennant Small Pennant _ _ _ _ _ _ _ _ 4" pockets 3" pockets &, '" I<---< 18" &, '" 48" Printing and Construction Large format ink jet printing on two sides of heavy duty mesh vinyl material for indoor/outdoor use. NOTE: Material will be folded back at the top and bottom and sewn to oppDsite side to create pole pockets. Please take this into account when designing banner and preparing for prDduction. Page 7 of 13 Design Examples Example C Example B Example 0 Page 8 of 13 Colors are bold and contrestlng' Fonts are clean with high readability (sans eerlQ Content Is concise for quick interpretation VISUal Is large with strong graphic Impact 'Neon or overly bright colors ere not permllled. Event logo EXHIBIT B t Zone Maps P nnant Placemen --.: _ e I '. "'I I'--"~ _,,~ _ _. ' I )'1' i ." 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". .. r-..... ~':::::-:....____._ ' .. .. 1"- ....., ~.:----___ 'f, '. .., ~.,:\, i.f.... t~\. L 'F. < , . ~... tlJ , " ~ , -t'lt:Yfl:T '<.1ifJK ,'. '\, " " "" ~4-j -' ., ,. r" 'I.' i I.J,'I:'"" ',' ,". ~" I, o' f (/~ '..; ,~ ':<. .,.. ~ J-:._~: ..,- , . . '~",~ t .~ .1" ;: . ...- . ~- ':_tNQ '.' .., -' ~ - . -'-' ~ 1. . ,'.., f~ ~ ',~ , -"~4'_ itf' 3 c~ ."( ~ .- ~ ,~~q~- '. I ~- , ", + , q- I., 4 ';,-~-..... ,~- I / ,_'I , ~'.~~. , Page 10 of 13 ~l . '. L 11,.--:- ~ _ "'." , ' J::t "I / ',:- , " -.- , . \... li\ , /',.><.... >'", L_ !_ ). j~ r "{'_ '''---".i~ .s ", (". - t J ' :LJi "'~:\t1',,' .... I '; i ", l 1" . ~~~ " ./ ~ . ~I ,j- . \" ~, . c, . ~' ''1' -.'; , "l{'- -, J " ," t~ :'-- ~, :. ) '- d I i~ ~~,,;,:I rt_,~ I 1/ '--.'~_ ./' J ,j' .( ;f M /, f. .~ /1 I ,. t 'j .. ",~ .-/ ! r.J. ;' ; , I, if 1 ,~ I ;~" , I" Winburn Way Zone I / .'... ,. , I . {,' f; / '......., } . I / "'~--~II" I i ,I /' ,'.~ . ,/ " , .,. . ,f r -"""J.. ;j , , -c' I I , , , <' </.;'!:- , , . " /. " , ,. .-<r' .... ", ;) '4 ,. ,~ , " .' ./ '..--' l. .' 1:1,3~ Page 11 of 13 ), .' /;- ~:>T.'/ . 1 ,/;,;:j, I," (-7'~ 1,1 . ..t(p. /r '. o,'.J / f IJ ; , , , , , , , , , " , .;," ~u (, ".'i , /'; ..........) j "'" (/~ ' c-l- I ; '", ~ ~/ , .. . " -; /--- , " j -~-- ..t " ~ f " ,/ ",-# <) 4' ,~/ ... Exhibit C City of Ashland Street Pennant Policy & Guidelines Overview Statement The intent of the City of Ashland Street Pennant Program is to add color and excitement to the city's streetscape, promDte the general eCDnomic interests Df the community through the promotiDn of cultural and seasonal activities that enhance the economic viability and overall vitality of the community. Functional Items All Pennants are cDnsidered functional items Pursuant tD AMC Chapter 13 and are subject to all application requirements and standard permit terms and conditions required for other donated or IDaned functional items pursuant to AMC Chapter 13 and associated implementing Resolutions. Limited Exemption for Prior Approvalsl Amortization The implementing Resolution exempts existing pennant permit holders from the minimum standards requirements for up to 5 years from the effective date of the resolution. Notwithstanding this exemption, it is the intent of the CDuncil that existing permit holders comply with the requirements of the City ordinance to the maximum extent possible. All other pennant permit applicants will be required to comply with this program standard upon approval of the City Council. Exercise of discretion, AMC Chapter 13 specifically delegates authority to the City Administrator to accept or reject proffered donations or loans of functional items tD be placed in City right-of-way. The following program outlines cDnsiderations for the exercise Df such discretiDn by the City Administrator: · Eligible pennants are those that, through the application process, match the above stated overall philoSDphy of the Program. · Pennants promDte city or other governmental events Dr activities as well as the events and activities sponsored by or supported by the City or other governmental entities (such as with grant funds). Examples of such governmental entities and grant recipients include but are not limited to the follDwing: Ashland SChDOI District and Southern Oregon University, the City of Ashland, including its approved designee's, such as the Ashland Chamber of Page 12 of 13 Commerce as well as recipients of Economic & Cultural Development Grants from the City Df Ashland. . Pursuant to ODOT 5-5c, pennants may not advertise or promote cDmmercial products Dr services, or religious, political or social viewpDints. Pennant may not promote or advertise gambling. ' . In addition to other functional item permit application requirements, permit applications must be submitted at least 60 days prior to the requested installation date. . Installation of pennants is limited to the pennant ZDnes displayed on the adopted Pennant Placement Zone Map. · Pennants must contain some graphic element (photo, illustration, etc) and may not consist of only text. Pennants may not include the fDllowing: Phone numbers Web addresses Directives (turn left here, etc) Business names/lDgo's . The pennant material and graphic color palette shall not include neon or other overly bright cDlors. Refer to the Street Pennant Guidelines fDr suggestions and recDmmendations for maximizing the aesthetic and communication impact of the prDposed pennant(s) Page 13 of 13