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Home My WebLink About2010-32 Amending Pennants Standards Repealed by 2013-27 RESOLUTION NO. 2010- ~d- A RESOLUTION AMENDING MINIMUM STANDARDS FOR FUNCTIONAL ITEMS - PENNANTS WHEREAS, on July 21,2009, the Ashland City Council adopted Ordinance #2989 "An Ordinance Amending AMC Chapter 13 To Establish Standard Forms For Right-of-Way Regulation and Providing For Donation or Loan of Functional Items", and WHEREAS, on October 20,2009, the Council approved Resolution 2009-29, adopting inter alia, minimum standards for functional items placed in the City right-of-way, and WHEREAS, on December 15, 2009, the Council approved Resolution 2009-37, adopting inter alia, certain fees and charges for functional items placed in the City right-of-way, and WHEREAS, on February 3, 2010, the Council approved Resolution 20]0-01 adopting additional minimum standards and fees for functional items - Street Pennants, and WHEREAS, the Council wishes to amend minimum standards, authorized locations, administrative policy guidelines, and associated pennant placement zone designations for street pennants by allowing the installation of small pennants in the Siskiyou Educational Zone designation. THE CITY OF ASHLAND RESOLVES AS FOLLOWS: SECTION ]. The adoption of Right-of-Way Encroachment Guidelines is authorized under AMC 13.03. The "City of Ashland Street Pennant Specifications and Requirements" attached hereto as Exhibit A are hereby adopted and incorporated by this reference. SECTION 2. The Pennant Placement Zone Map attached hereto as Exhibit B is hereby adopted and incorporated by this reference as the exclusive list of authorized locations for placement of pennants in the City of Ashland. SECTION 3. The "City of Ashland Street Pennant Policy and Guidelines" attached hereto as Exhibit C is hereby adopted and incorporated by this reference to provide guidance for the exercise of administrative discretion in accepting and rejecting proffered donations or loans of specified functional items. SECTION 4. Table B of Resolution 2009-37 is hereby amended to add the following additional fees and charges for functional items: Loaned functional item: [Pennant] application fee $125.00* *Bracket purchase and installation charge (if applicable) will be collected prior to issuance of the permit and is not required at the time of submittal. Page 1 of II SECTION 5. Resolution 20] 0-0 I is hereby repealed in its entirety. SECTION 6. This resolution was duly PASSED and ADOPTED this .:J4 IV;~ ,2010, and takes effect upon signing by the Mayor. ~ ~.-.J day of Barbara Christensen, City Recorder SIGNED and APPROVED thisZI day of December, 2010. J"~ Reviewed as to form: Page 2 of 11 Exhibit A City of Ashland Street Pennant Specifications and Requirements Pennant Construction Specifications There are two approved pennant sizes: a larger size for the overhea~ street lights and a smaller size for the pedestrian scale lights. Pennant installation must be consistent with the street light type, i.e. a small pennant will not be approved to be installed on the large overhead street light. . Large Pennant Size - 136" in height, 48" in width, 4" pockets for connection with bracket * . Small Pennant Size - 36" in height, 18" in width, 2" pockets for connection with bracket * All approved pennants shall be manufactured/constructed using large format ink jet printing on two sides of heavy duty mesh vinyl material approved and listed for indoor/outdoor use. A listing of pennant manufa<;turers used by previous pennant applicants will be generated and maintained by the City of Ashland for future applicant reference. Pennant Installation Guidance Street Pole Options There are two types of poles where pennants may be installed; the large overhead street lights (cobras) and the shorter pedestrian scale light poles (Sternbergs). The A St/4th St Zone is limited to small pennant installation (see pennant construction specifications for details). The Siskiyou Educational Zone allows for both large and small pennant installations, while all other zones allow only large pennant installation. Many of the larger street lights are fitted with double horizontal brackets for pennant installation. Others do not have the necessary brackets for hanging pennants. Approved permit requests for pennant installation on poles without existing brackets may include a one time bracket purchase and installation charge and will require 4 to 6 weeks prior to installation for ordering and installing the new brackets. Pennant Duration The Downtown Zone Map contains two designated locations for short term pennant installations (less than two months) with the remainder reserved for long term Page 3 of II installations (greater than six months). All other zones allow only long term installations. The Downtown Zone is limited to a maximum of three unique pennant messages at any time. The City of Ashland reserves the right to exclude specific pole locations for certain periods of time for other non-pennant City/Community Uses, such as holiday decorations. Installation/Removal Requirements Installation and removal of the individual pennants are the responsibility of the permit holder. Any contractor hired to install/remove pennants must meet the pre-qualification requirements of the City of Ashland Public Works Dept and may be required to obtain Oregon Department of Transportation (ODOT) lane closure permits depending on the location and method of installation/removal. The short term event permit holder is responsible for the removal and reinstallation of the existing pennant in their approved location and any coordination required to accomplish the task. Pennants must be removed by the applicant on or before the expiration date of the permit. Applicants may be charged with removal costs if not removed by the date listed on the permit and may not be eligible for future pennant installation approval. Additional Maintenance I Insurance Standards In addition to and not in lieu of other applicable functional item requirements: Pennants must at all times be maintained in a visually appealing manner, which is the sole responsibility of the permit holder. Pennants in disrepair must be maintained, replaced, or repaired. An individual pennant is defined as in disrepair when it is loose, frayed, torn, fallen, discolored or faded The City, at its discretion, may contact permit holders requesting they repair or remove pennants that are not adequately maintained. Additionally, the City has the authority to remove any pennants that it determines pose a safety risk to the public, with or without prior notice, with costs of such actions being billed to the applicant. The Applicant shall have Commercial General Liability (CGL) Insurance with minimum limits of $500,000 per occurrence, $1,000,000 aggregate. By endorsement, the CGL policy shall name the City of Ashland, its agents, directors, officers, employees and volunteers as additional insureds. The additional insured endorsement must provide primary and non-contributory coverage. A certificate of insurance with the additional insured endorsement must be provided and approved by the City of Ashland prior to banner installation. Page 4 of II PENNANT DESIGN GUIDELINES Effective Pennant Design Simple designs have the greatest graphic impact. Details are lost and hard to see from a distance. Bold and contrasting colors work well. Light type on a dark background enhances readability and has good graphic strength. White backgrounds are less effective. Light pastel colors wash out in the sunlight. NOTE: Neon or overly bright colors are not permitted. Content Text heavy pennants are less appealing and difficult to read. Keeping the message simple will allow your audience to interpret it quickly. If the pennants will be reused annually, keep in mind that you may want to refrain from including specific dates. In addition to the graphic element (photo, illustration, etc.), pennants may include sponsor name or logo, date and time and general location of event. It is important to establish a hierarchy for the visual elements so they complement each other and don't compete. These elements should generally rank in the following order of importance: 1) Graphic visual 2) Name of event 3) Time period and/or supporting text NOTE: Pennants may not include phone numbers, web addresses, directives (turn left here, etc.), or business names/logo's. Page 5 of 11 .. ~"'~ -o~ 4' ,I I Large Pennant I '" ~ I Small Pennant " '" = -------- in '" fEn Page 6 of 11 A m TI~I OJ "' o lJ <::::::3 Large Pennant Small Pennant :0 '" f- - - ~- - , 3" pockets :0 '" ~ - - - - - - - - - - - - - - - - 4" pockets 18 48" Printing and Construction Large format ink jet printing on two sides of heavy duty mesh vinyl material for indoor/outdoor use, NOTE: Material will be folded.back at the top and bottom and sewn to opposite side to create pole pockets. Please take this into account when designing banner and preparing for production. Page 7 of II Design Examples Example A Example C Example B Example 0 Page 8 of II Colors are bold and contrasting* Fonts are clean with high readability (sans serif) Content is concise for quick interpretation VisuaJ is large with strong graphic impact *Neon or overly bright colors are not permitted. Event logo EXHIBIT B Pennant Placement Zone Maps I ,,~.-...J . ' If . '. 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Jj\\ ""'" J.'."....<w.w"..-:I~'"l,'1" Al41h$uee, on .-<>-, '.~'.''''';~!. f ".. _ "_-=-=__~ -~, " ~, "1 i .. ~.,_.""... . '.: '.> ... lX ~ "t'< , 7~, ~!<; j "'2': _i~~.J ,1~~..J'..J~_''';-'-l-'-'J 11 :....fti~ -'Q .... -) .. '''1 .'''' , . . .- i .:Jj. III """ , j~"" . / 1.1 J " 'i t~:.J J ',- , l_-~ ':_, ..-~~~ .s', " ::; ":";'.'a-,,, .J 'a' "';\f-':.J-'~ ,J~ "';~t1 ~ ..or"'" " j-. _~_c.~~: ij I y~ .>\ . " (0-.1.1 --c.-,::;... '_M*_i ,- " l , " '3 :n j'..tro Page 10 of II : , , , , , " 'V' ;;. fi) '-:- ~ .~ 1:1.3:' Page 11 of 11 , , , , , , . , / 4 . ., ~ ,.)',,;8 ..;,s ') Exhibit C City of Ashland Street Pennant Policy & Guidelines Overview Statement The intent of the City of Ashland Street Pennant Program is to add color and excitement to the city's streetscape, promote the general economic interests of the community through the promotion of cultural and seasonal activities that enhance the economic viability and overall vitality of the community. Functional Items All Pennants are considered functional items Pursuant to AMC Chapter 13 and are subjectto all application requirements and standard permit terms and conditions required for other donated or loaned functional items pursuant to AMC Chapter 13 and associated implementing Resolutions. Limited Exemption for Prior Approvals/ Amortization The implementing Resolution exempts existing pennant permit holders from the minimum standards requirements for up to 5 years from the effective date of the resolution. Notwithstanding this exemption, it is the intent of the Council that existing permit holders comply with the requirements of the City ordinance to the maximum extent possible. All other pennant permit applicants will be required to comply with this program standard upon approval of the City Council. Exercise of discretion. AMC Chapter 13 specifically delegates authority to the City Administrator to accept or reject proffered donations or loans of functional items to be placed in City right-of-way. The following program outlines considerations for the exercise of such discretion by the City Administrator: . Eligible pennants are those that, through the application process, match the above stated overall philosophy of the Program. . Pennants promote city or other governmental events or activities as well as the events and activities sponsored by or supported by the City or other governmental entities (such as with grant funds), Examples of such governmental entities and grant recipients include but are not limited to the following: Ashland School District and Southern Oregon University, the City of Ashland, including its approved designee's, such as the Ashland Chamber of Page 1 of 2 Commerce as well as recipients of Economic & Cultural Development Grants from the City of Ashland. . Pursuant to ODOT 5-5c, pennants may not advertise or promote commercial products or services, or religious, political or social viewpoints. Pennant may not promote Dr advertise gambling, . In addition to other functional item permit application requirements, permit applications must be submitted at least 60 days prior to the requested installation date. . 'Installation of pennants is limited to the pennant zones displayed on the adopted Pennant Placement Zone Map. . Pennants must contain some graphic element (photo, illustration, etc) and may not consist of only text. Pennants may not include the'following: Phone numbers Web addresses Directives (turn left here, etc) Business names/logo's . The pennant material and graphic color palette shall not include neon or other overly bright colors. Refer to the Street Pennant Guidelines for suggestions and recommendations for maximizing the aesthetic and communication impact of the proposed pennant(s) Page 2 of 2